"It's Football, but not as you know it" is just one of the things that
makes Richard Loseby smile, particularly given the Socceroos' recent
passport to the World Cup in Germany.

Having successfully re-launched the round ball game into Australia, amongst other things, the former CD of Lowe Hunt, Sydney has had a fine time of things. Four months as acting CD of Lowe Asia has seen him working with ECD Paul Grubb, one of London's finest creatives and co-founder of Duckworth Finn Grubb Waters,
launching several major products into the region.

However, despite the fact the offer was there to make it a permanent move, the lure of New Zealand sees him back there once more. Says Loseby: "It might be the fishing, it might be the sailing on Auckland's Hauraki Gulf, but it's also a fact
that the NZ market is seeing one of the most exciting periods in its
history. Big clients are moving, mergers are taking place, all of which
makes for an interesting time."

Having said that, Sydney is still another important home for the itinerant senior creative and in the world of freelance he says, who cares where you live, "if the big idea gets over 100,000 people to watch 'soccer' - aka football on both sides
of a rugby-mad Tasman in the space of one weekend, then what does it
matter?"

He can be reached in Australia on 0407 890 620 and in NZ on 021 514077,
or at loseby@xtra.co.nz