February 2006 Archives

New Zealand vodka brand 42 Below has landed itself in hot water after offering the opportunity to go to Russia for a wife as a prize in a competition.
The promotion will offer a winner the prize of a trip to Moscow to join a "find-a-bride" tour, praising Russian women because "they don't care if you watch cricket on Valentine's Day, hell they don't even care if you're short and fat".
The viral ad for the competition, created by Consortium, Auckland, shows an image of a blonde woman scrubbing a floor.
The tours are offered by websites such as
loveme.com, where men can pay several thousand US dollars for a tour of a city such as Kiev or Odessa, in order to meet single women -- and potentially a wife.
Although 42 Below has defended the campaign as "a bit of fun", it has been criticised in the New Zealand press. One website reports that only 17 Russian women were granted visas to New Zealand in the past financial year using its partnership visa policy.
Nonetheless, Russian women in New Zealand have complained about the campaign, saying that the image portrayed in the campaign was wrong. Several have highlighted the fact that the women who do emigrate to New Zealand are educated professionals.
The company appears to have an equal opportunity policy when it comes to offence. It has been criticised in the past for using stereotypical images of gays in its advertising, and its website pokes fun at Ukrainians, Italians and, in particular, the French.
The British are singled out for a special appraisal in an online ad, which describes the country as the "shining ginger-headed jewel of the Atlantic" and Prince Philip as the "grandfather Kiwis never had because all ours were shot dead at Gallipoli".

A naive and wonderful discovery of an Aussie Barbie essential – Masterfoods Squeezy Sauce, by our whimsical Finnish friends ‘Otto & Mette’ in this LATEST SPOT via agency Clemenger BBDO, Sydney.
It’s true that us Aussies love our sauce, but our finnish friends, who yearn for things that remind them of home, have a whole different level of freedom and joy when it comes to all things ‘saucy’!
The viewer is invited to re-discover an old favourite through the eyes of Otto & Mette as they re-count their tale of discovery to friends and find simple humour in the ‘Squeeziness’ of the sauce bottle.
The spot was created by Gary Dawson and Paul Sharp and directed by Hamish Rothwell @ Good Oil.

Foote Cone & Belding Melbourne has created a new TVC and cinema spot for the Australian launch of the new Honda Civic.
To highlight the superb finish of the new Civic, the 60 second spot features the car driving through a world where everything else is, well, unfinished. The spot, created by Romani Mieszkowski and Deryll Naidoo and directed by Jess Bluck of Revolver Film, sees families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sportsfield with a frame-work billboard in the background.
The spot ends on the line ‘The new generation Civic. Nothing else feels as finished’.

A recent house ad for Clemenger BBDO Adelaide, running in
a programme as part of The Adelaide Festival, is sure to raise eyebrows amongst dog bloggers.

Saatchi & Saatchi Auckland has put to air a series of spots for Wellington Zoo, created by former Glue Society lads Matty Burton and Dave Bowman, directed by Mad via production company Double Cove.

Young & Rubicam Auckland has launched a campaign for Inspiral Condoms, called "Twisted Fun". Elements of the campaign include street posters, A VIRAL EMAIL
, and
ambient - a balloon sculptor out and about at events, dishing out balloon
animals and free condoms. A little bit of fun.
CD: Jeneal Rohrback
Creatives: Charlotte Henry, Amy Cattanach
Art: The Craft Shop

Following the opening of Glue Society's New York office last year, the creative collective have produced their first major US work.
In collaboration with Bartle Bogle Hegarty, The Glue Society have co-written and directed a one hour television show for youth brand Axe (known in Australia as Lynx) as well as directing a campaign of four themed TV commercials.
The campaign is for Axe Dry, working to the line 'Keep Your Cool' and introduces the public to THE GAMEKILLERS - people whose mission in life is to stop guys from succeeding with girls. They appear from the shadows, stepping in just when the guy thinks he's getting somewhere causing him to lose his cool, and blow his chances with the one he desires.
There is a cast of character archetypes such as the 'The One Upper' who has done everything you have done, one bigger or one better. Or the 'British Accent Guy' or swoops in, voice first and makes the locals sound like uncultured hicks. Or the 'Mother Hen' who gathers up her girlfriends at nine-thirty sharp - just when the guy thinks he's getting somewhere. And the dreaded 'Man with Dog' who uses his four legged accessory to pick up girls. There are in total fourteen of these gamekillers - which can be seen on the website, gamekillers.com.
The concept for the campaign originated from BBH New York and the TV show was developed in conjunction with film production company, @radical.media and partner MTV, who aired the show for the first time last week. The Glue Society was hired as the director and co-writer of the one hour television show which is part-fiction and part-reality show.
Says NYC based Glue Society partner, Gary Freedman: "What really appealed to me about this idea, was the chance to create a fictional world and a sort of mythology around the Gamekillers - really evolve great comic characters. And then see what happened when you place them in the real world on an unsuspecting guy who's just trying to get it on with a girl. I like the clash of the two worlds - I don't think I've seen anything that is a hybrid like that. The end result feels a bit like a film, and then suddenly you see those characters interacting in real life - it is very bizarre."
The product, Axe Dry does not actually ever appear in the TV show, but there are a series of bumpers around the programme from Axe Dry and following the show's launch, there are a series of commercials (also directed by The Glue Society) featuring the cast of characters and communicating the message, to 'Keep Your Cool', in the face of The Gamekillers.
"This is not the first 'long format' thing ever produced (The Glue Society also directed the Burger King Chicken Fight last year with Crispin Porter + Bogusky, Miami) - but I would say that it is the most ambitious to date, that I know of. This is a heavily narrative driven one hour TV show with real production values - we shot for twentysomething days so there was a fairly major commitment behind it".
"I think the difference here is that this is in no way the after-thought to the 30 second TV commercials. The TV show is what the campaign is built around - and I think it will set a new bench mark for the whole 'branded content' area, which has been talked to death, especially here in the US. But I think this campaign really does walk the talk. For The Glue Society, it's what we have been aiming to do here and I'm pleased we were able to do it with a good agency like BBH."

TVC director Ollie Langridge has returned to New Zealand to work
alongside producer Carne Bidwill at Flying Fish.
Langridge’s recent work includes ads for Xbox 360, MTV Europe, Michelin,
UNESCO, Emirates and Sci Fi Channel. He’s spent the past two years in
London repped by Renting Eyeballs in Dean Street and the three years
prior in Sydney working for Pod and Capitol.
“Flying Fish is thrilled to have Ollie onboard," says Carne who also
produces for hot young director James Barr. “His showreel is a real
treat and he has the experience and passion to make great New Zealand
commercials."
You can contact Langridge and Carne at Flying Fish in Auckland on 309 2294.
Mobiles:
Langridge: 021 241 1000
Carne: 021 441 939.

A couple try and kill each other over the new RAV4, 'A car to make your own', in a FUN SPOT for RAV4 via Saatchi & Saatchi, Auckland. The spot was created by Toby Talbot, Andy DiLallo and Jay Benjamin and directed by Paul Middleditch @ Plaza Films.

A WEBSITE that panders to everything the client could wish for - to be super successful and above all disgustingly rich.

Tribal DDB New Zealand has appointed Erik Hay as senior interactive art director.
Hay has over four years' experience working with Saatchi & Saatchi Interactive, both in the Wellington and Auckland offices.
Currently ranked 52 on Campaign Brief's Top 100 Australasian Creatives list, Hay has won Gold at Axis and the Effie Awards and took the annual X-Awards prize in 2003. Globally, he has received a bronze at Young Guns and made the finalist list at Cannes several times.
Some of his higher profile projects include Toyota’s Prius microsite (Cannes Lion finalist), Westpac Junior (Effies Gold Winner), Royal New Zealand Foundation for the Blind’s Soundscape (Cannes Lion finalist), Griffins Cookiebear’s Club House and various microsites for Telecom’s Ferrit.
He graduated from Wanganui School of Design in 2002 with a Bachelor of Graphic Design with Honours, and quickly established himself on a wide range of award-winning projects for brands such as Telecom, Toyota, Westpac, Griffins, New Zealand Dairy Foods, adidas and Saatchi & Saatchi Worldwide.
Tribal DDB NZ launched in November 2005 with Heidi Tacbian as managing director. Tribal DDB was named 2005 AdWeek Interactive Agency Network of the Year in New York; 2005 AdNews Interactive Agency of the Year, 2005 B&T Award Interactive Agency of the Year in Australia and Cannes Interactive Agency of the Year 2005.

Brendan Tansey, the new CEO of Euro RSCG Sydney who replaced Glen Fraser over the Christmas break, has announced the decision to "move forward with ten less staff at the agency."
Those leaving the agency are a cross section of staff from the production, creative and digital areas, including various freelance staff.
Says Tansey: “Tom Moult and I have spent the past few weeks looking carefully at the business, and decided to run a leaner, tighter agency at this moment in time. However there are opportunities as we move forward to seek out the best people to complement that talent in all areas of the agency.
“New business has been thin on the ground at Euro RSCG of late, but that is about to change, in fact it is already changing. We have just won a significant new piece of business from existing client 3M, which was won following a competitive three-way pitch. There are four more wins we will be announcing within the next two weeks," he added.
Tansey (pictured here after the infamous 'AdMan Overboard Affair' at the Euro RSCG Trade Press Big Day Out late last year)has worked with Euro RSCG for fourteen years. In 1995 he set up Euro RSCG Interactive, and on four occasions they were named winner of Interactive Agency of the Year. Following a six year stint at Euro RSCG’s New York and London offices, he returned to Australia in July 2005 to launch and run Euro RSCG 4D.

Three agencies share top honours: TEQUILA\, Colenso.99, and Proximity iD

TEQUILA\ and Colenso.99 won the RSVP Grand Prix for the Farmers Beauty Club
campaign as well as gold, silver and bronze

Proximity iD won the Supreme Nexus for the Air New Zealand Airpoints
relaunch along with 2 golds. Proximity iD also picked up a third gold for
the Progressive Enterprises onecard

Other RSVP Gold Medal winners:
WRC - 4 golds and 1 silver for Coruba Rum 'Get Sponsored by Coruba'
OgilvyOne - 3 golds and 1 silver for Purina Friskies Milkoholics
AIM Proximity - 3 golds for Haunui Farm 'The Don'
TOUCH/CAST - 1 gold and 2 silvers for Telecom Mobile's Rock Paper Scissors
Big Communications - 1 gold for Vodafone 'Pigsbottom'
Y&R - 1 gold for the 2005 Electoral Enrolment campaign

Other Nexus Gold Medal winners:
Simplicity Australasia - 2 golds for Placemakers Enterprise CRM
0gilvyOne and Simplicity Australasia - 1 gold for Purina Friskies
Milkoholics
Marketing Impact - 2 golds for Telecom 'Broadband in a box'
The Hyperfactory - 1 gold for Adidas 'Last Man Standing'
Telecom - 1 gold for BeThLeRM - Below the Line Return Measurement
Bank of New Zealand - 1 gold for Data Quality Programme

The Marketing Association will post full results, including silvers, bronzes
and special honours, on Monday at www.marketing.org.nz

Auckland based Silverscreen Productions have secured Di Rowan as a Director.
She is New Zealand’s most celebrated Casting Director. Di is credited as discovering Oscar winner Anna Paquin in The Piano, Keisha Castle-Hughes in Whale Rider, Kerry Fox in An Angel At My Table, Cliff Curtis, Lucy Lawless and Temuera Morrsion, to name just a few.
Rowan graduated from drama school in England and then directed several TV Documentaries and short films before winning critical acclaim as a Casting Director, working alongside Directors; Niki Caro, Roger Donaldson, Vincent Ward, Christine Jeffs, Steven Speilberg, Jane Campion and Gregor Nicholas.
Says Silverscreen's Nikki McKelvie: "After many years of casting feature films, TV commercials and drama series we are delighted to represent Di Rowan through Silverscreen Productions as a Director. Di will focus on delivering strong performance based stories and will be based in Auckland."
For further information or a copy of her reel please contact:

New Zealand
Nikki McKelvie
+649 306 6611
mob +64 21830081
nmckelvie@silverscreen.co.nz
www.silverscreen.co.nz

Australia
Haydn Evans
+612 93830500
mob +61 418969976
hevans@silverscreen.com.au
www.silverscreen.com.au

A note from expat Aussie Marc Lucas, now CD at SS+K, New York. Lucas did AWARDSchool in 1988 and the AWARDSchool Master Class in 1989. Since then he has been a writer at The Ball Partnership, Hong Kong, Chiat\Day New York and Ogilvy New York, before ECD gigs at Ogilvy Manila and D'Arcy Hong Kong. Gongs include a Gold and Silver at The One Show:

I noticed you guys are posting about Aussies on various Juries around the world.
Thought you might like to know there’s an Aussie on the Art Director’s Club jury – me.
Today is day one and so far its lots or crap and a few gems – as always.

--
Lu©as
e: mucas@well.com
p: 646 206 9843
w: www.marclucas-portfolio.com

Tourism Australia has launched a new international tourism campaign via agency M&C Saatchi, Sydney, spearheaded by a 60 second TVC.
According to the PR blurb "The new destination campaign has been developed in recognition of the fact that it is no longer enough for our customers to have a positive awareness of Australia as a great place for a holiday. Whilst Australia is highly desired by tourists worldwide, we need to convert this positive yet passive predisposition towards Australia into an actual intention to travel to the country.
To do this Australia needs to cut through the clutter of sameness in tourism destination marketing, by presenting a compelling single brand proposition about Australia to consumers in all markets.
"Whilst single global creative concepts are common practice in marketing other products such as cars and other consumer goods, this approach is rare among National Tourism Organisations (NTOs).
"The approach adopted in this campaign takes Tourism Australia’s destination marketing efforts to a new level and will provide the opportunity for Australia to lead the market in an increasingly competitive environment in years to come."
The campaign includes television and print advertising, cooperative and retail activity, digital advertising, outdoor advertising, point of sale, and direct marketing.
While there are standard features of all executions in the campaign, there are subtle variations for each market, through the use of colloquial language translations and the inclusion of different sets of experiences based on consumer research.
This tailoring has been designed from the outset, to enable Tourism Australia to create a campaign that is both globally consistent and locally relevant.
The 60 and 30 second versions of the television commercial feature scenes of a variety of Australian tourism experiences drawn from a broad palette. The scenes show both iconic as well as new motivating experiences.
The talent featured in the television commercial are real, everyday Australians - not experienced, professional actors.

To view the 60 second TVC click HERE.

O&M Singapore has again topped the latest Campaign Brief Asia Creative Rankings. This is the 5th year in a row that the agency has achieved this feat. It is also good news for O&M in the Network Creative Rankings where they are in top position for the fourth year out of the last five. And amazingly, five creatives from the TBWA network fill the first five places in the individual creatives ranking.

TOP 5 AGENCIES
O&M Singapore
BBDO Singapore
Dentsu Inc Tokyo
BBDO Bangkok
TBWA Singapore

TOP 2 NETWORKS
Ogilvy & Mather
TBWA

TOP 5 INDIVIDUAL CREATIVES
1.Rob Kleman (ex TBWA Singapore)
1. Marcus Rebeschini (ex TBWA Singapore)
3. Thirasak Thanapatanakul (Creative Juice\G1 Bangkok)
4. Nutchanun Chaiphanumas (Creative Juice\G1 Bangkok)
5. Hirofumi Nakajima (TBWA Tokyo)

Based on the results of this year’s Rankings Campaign Brief Asia also announces our Agency of the Year accolades this issue. Some of these were won by very small margins. Congratulations to all agencies.

REGIONAL AGENCY OF THE YEAR
O&M Singapore

REGIONAL NETWORK OF THE YEAR
Ogilvy & Mather

THAILAND AGENCY OF THE YEAR
BBDO Bangkok

SINGAPORE AGENCY OF THE YEAR
O&M Singapore

JAPAN AGENCY OF THE YEAR
Dentsu Inc Tokyo

CHINA AGENCY OF THE YEAR
JWT Shanghai

HONG KONG AGENCY OF THE YEAR
O&M Hong Kong

MALAYSIA AGENCY OF THE YEAR
Naga DDB Malaysia

INDIA AGENCY OF THE YEAR
O&M Mumbai

TAIWAN AGENCY OF THE YEAR
JWT Taiwan

PHILIPPINES AGENCY OF THE YEAR
BBDO Guerrero Ortega Manila

For all the breakdowns see the 38 page coverage in the latest issue of Campaign Brief Asia – arriving on your desk this week. To subscribe, email asia@campaignbrief.com.

Organisers of the 53rd Cannes Lions International Advertising Festival announced today the members of the 2006 Titanium Lions jury.
Headed by David Lubars, Chairman and Chief Creative Officer of BBDO North America, the Titanium Lions award, now in its fourth year, has further evolved to celebrate and honour unique, new and bold ideas with no restrictions to the number of executions, types of channel or limitation to the boundaries of the media used.
“This multi-disciplined and incredibly talented jury will be looking to award this much sought-after Lion to ground-breaking and risky ideas that challenge the world of advertising and communication as we know it", said Terry Savage, Executive Chairman of the Festival.
(Interesting that there are really two Australians on the jury with Craig Davis listed as a Pom. Thanks to Savage of course!).
TITANIUM LIONS JURY MEMBERS
USA, David Lubars, Chairman & Chief Creative Officer, BBDO North America (Jury President)
Australia, Warren Brown (top left), Executive Creative Director, BMF
New Zealand, Tom Eslinger (top right), Director of Interactive, Saatchi & Saatchi
United Kingdom, Craig Davis (bottom right), Chief Creative Officer Worldwide, JWT
United Kingdom, Trevor Beattie, Partner, Beattie McGuiness Bungay
USA, Nicolas Brien, President & CEO, Universal McCann
USA, Scott Goodson, CEO & Chief Creative Officer, StrawberryFrog
USA, Chuck Porter, Chairman, Crispin Porter + Bogusky
Brazil, Adriana Cury, Chairwoman & CCO, McCann Brazil
Sweden, Filip Nilsson, Creative Director, Forsman & Bodenfors

The Titanium Lions judging will take place in Cannes from 21 to 23 June. The winners will be announced on Saturday evening, 24 June.

CB hears several staffers have been retrenched at Colenso BBDO, Auckland including american creative Travis Sorge (right), who was hired from Saatchi LA less than a year ago. The retrenchments follow a pretty ordinary year for the agency on the business front. Sorge was hired after his Toyota 'Cliff' spot won best of show at the YoungGuns Awards two years back.

The International YoungGuns Award traveling exhibition is set to travel OS again, starting with Auckland. All are invited to an exclusive party to view the YGAward 2005 Exhibition. This is a great opportunity to see the best talent under 30, and celebrate the local NZ YGAward Winners and Finalists. Hosted by Curious Film on Getty Images on Thursday March 2, 2006 from 7pm @ Curious Film, 26 Putiki Street, Arch Hill, Auckland. Join them for some ‘pakapunch’ bevies, a juicy pig and fabulous tunes.
RSVP to livia@ygaward.com to secure your invite.
Next in the country queue is Singapore on Tuesday 14 March and Hong Kong on Thursday 16 March.

CB reported this prior to Christmas but now it's official: Publicis Mojo, Auckland has added international creative heavyweight Andy Amadeo to its line up of world class creative talent.
Amadeo has been the creative director at Lowe Howards Spink, CDP and Mustoes in London, and has also been art director at Chiat Day, DMB&B and Simon Palmer.
Amadeo, acknowledged as one of the top art directors in the world, is an international multi award winner with a clutch of Gold and Silver Awards to his credit for clients including Stella Artois (including the 2000 Print Cannes Grand Prix), Nike and Smirnoff.
Nick Worthington, executive creative director of Publicis Mojo New Zealand, says the company has a vision of being world class and the appointment of Amadeo reflects its ability to attract the very best creative talent from New Zealand and around the world.
Amadeo says he has long admired New Zealand as a centre of creative excellence: “The opportunity to work with Nick Worthington and his extremely talented creative team at Publicis Mojo New Zealand was one which I found irresistible."

This year's judging panels at Cannes includes over 18 creatives from Asia. These include Linda Locke (Leo Burnett Singapore), Thirasak Thanapatanakul (Creative Juice\G1 Bangkok), Wisit Lumsiricharoenchoke (O&M Bangkok), David Guerrero (BBDO Guerrero Ortega Manila), Prasoon Pandey (Film Director, India), Lim Sau Hoong (10am Singapore) and Richard Johnson (M&C Saatchi Singapore). Of course the big news is that our own Dave Droga is President of the Film and Print juries this year. If you want to find out more about attending Cannes this year go to www.canneslions.com

The latest issue of Campaign Brief Asia is in the mail this week and it is one not to miss. The Campaign Brief Asia Creative Rankings form a 38 page feature in the magazine. This year there has been some very big changes in the Rankings.

Has O&M Singapore done enough to hang on to their long held position at the top of the table for the 5th year in a row? Which networks have made big increases in the Network Rankings? And who are the three new faces at the top of our individual Creatives Ranking?

This year the top ranking single agency in our tables is named Campaign Brief Asia's Regional Agency of the Year. The top network is named Campaign Brief Asia's Network of the Year. And, based on the results of our Creative Ranking tables, we also announce individual country Agency of the Year winners in Singapore, Thailand, Hong Kong, China, Malaysia, Japan, India, Taiwan and The Philippines.

And individually we rank all of the 1011 award winning creatives that are working in Asia and have won awards at any of our recognised award shows.

Just to tease you here is the a list of the top 15 most awarded agencies in Asia (alphabetically). To find out the true order watch out for Campaign Brief Asia in your mailbox this week. This issue will sell out very quickly, so make sure you are a subscriber.

To subscribe, email: michael@campaignbrief.com
and you will receive a PDF subscription form
South East Asia, New Zealand: A$50
Australia: A$55 (+GST)

The top 15 most awarded agencies in Asia
(in alphabetical order):

BBDO Bangkok
BBDO Singapore
Creative Juice\G1 Bangkok
Dentsu Tokyo
Euro RSCG Flagship Bangkok
FCB Singapore
JWT Bangkok
Leo Burnett Singapore
McCann-Erickson Singapore
O&M Bangkok
O&M Singapore
Saatchi & Saatchi Bangkok
Saatchi & Saatchi Singapore
TBWA Singapore
TBWA Tokyo

The first decision by the incoming AWARD committee was to drop Australasian from the name. From now on it will simply be known as AWARD to reflect the organisation's relevance to all in the entire region.

AWARD portfolios assigned:
Darryn Devlin – Creative Director, Kastner & Partners, Sydney
Co Chairman/Supercraft
Paul Prince – Managing Director, The Sweet Shop, Auckland
Co Chairman
Philip Putnam – Creative Director, Morden&Putnam, Sydney
Judging / Supercraft
Justine Armour – Copywriter, Clemenger BBDO Sydney
News Ltd AWARD School (NSW) / Dinner
Chris Bellears – Copywriter, Clemenger Hobart
News Ltd AWARD School (TASMANIA)
Ray Black – Creative Consultant, Sydney
Fairfax Copy School
Christian Finucane – Creative Director, 12:20 Sydney
2005 Annual / News Ltd AWARD School (NSW)
Rob Galluzo – Producer, @radical.media, Sydney
Presentation Dinner / Pie Night
Greg Knagge – Creative Director, Clemenger Adelaide
News Ltd AWARD School (SA)
Natalie Ambrosini – Art Director, Clemenger BBDO, Brisbane
News Ltd AWARD School (QLD)
Annie Price – Art Director, Grey Worldwide, Melbourne
News Ltd AWARD School (VIC)
Adam Barker – Creative Director, Gatecrasher, Perth
News Ltd AWARD School (WA)
Guan Hin Tay – Regional Exec. Creative. Dir., JWT, Singapore
Regional AWARD representative ASIA
Shaun Branagan – Executive Creative Director, NetX, Sydney
AWARD for Clients
Simon Cox – Head of Art, Publicis Mojo, Sydney
2006 AWARD Annual
Toby Talbot – Deputy Creative Director, Saatchi & Saatchi NZ, Auckland
Fairfax Copy School / NZ lectures & schools
Paul Catmur – Executive Creative Director, DDB NZ, Auckland
Judging
Simon Langley – Art Director, BMF Sydney
2006 Annual / Presentation Dinner
Olly Taylor – Strategic Planner, Host Sydney
AWARD for Clients

Following DDB Auckland's admission of Friday afternoon, nzgirl let their members in on the full story Friday night, on their website. Hope this url is still up and works for you. It's kind of interesting. Text and mpeg.

 http://www.nzgirl.co.nz/articles/5981



newzealand creativecircle.blogspot.com

This from Admedia, NZ:

DDB Auckland ECD Paul Catmur has been forced to finally "reveal" the story behind the staged air accident during nzgirl’s stunt at this year’s Big Day Out.
Today's NBR reports it has "obtained" an email sent by Catmur to the Civil Aviation Authority, in which the DDB ECD says, "we sold a dummy".
The paper says Catmur (right) was responding to a CAA demand for explanations about the hoax, which was (and continues to be) promoted on the NZ GIRL WEBSITE where visitors can view streaming amcam-style footage (clearly labelled "BDO Stunt") of a naked "victim" writhing in pain.
"We have enough to do without dealing with this [possible "unreported" air-accidents] nonsense," a CAA spokesman huffed to the paper.
"This year," Catmur says in the email, "everybody expected us to do something -- but we did nothing other than spread an urban myth that our stunt had gone wrong."
Read the reveal on the NZ GIRL WEBSITE

DDB Australia's Garry Horner will chair the Outdoor jury at Asia Pacific AdFest, which will be held in Pattaya Beach, Thailand in March. He joins Paul Catmur from DDB Auckland who is on the Film jury. The Film Jury will be chaired by Prason Joshi while the Print Chairman is David Guerrero.

At the AWARD AGM held last night, a motion was passed to explore various management options. Two de Force has managed AWARD for the last decade and according to AWARD co-chairmen Darryn Devlin and Paul Prince (pictured), it seems only prudent to review the situation. A sub committee will be formed to look into the matter and is expected to report back within a few weeks.

Matt Shirtcliffe, Creative Director of AIM Proximity, Auckland, will be awarded the Irving Wunderman Award for lifetime creative achievement at the 28th Annual John Caples International Awards Show on March 2, 2006 at Manhattan’s Metropolitan Pavilion. Shirtcliffe was selected by the Board of Directors of the John Caples International Awards based on the “tremendous quality of his creative work produced over his career."
The Creative Director behind 13 Caples awards, he is the first Irving Wunderman Award recipient from New Zealand, and the first from anywhere in the Pacific rim.
Named after one of the world’s most inspirational copywriters, The Irving Wunderman Award is presented by the Caples Board to an individual who, for a decade or more, has combined the highest levels of talent, imagination, curiosity and human insight into a unique body of creative work.
Shirtcliffe began his career as a copywriter in 1994 at Colenso (later Clemenger BBDO) in Wellington. In 1999, Shirtcliffe became Creative Director of AIM Direct (now AIM Proximity) in Auckland, a position he held through 2001. In 2000 the agency won gold at the UK’s Marketing Direct Creative and Innovation Awards, and three golds at ECHO. Locally, AIM remained the most awarded agency.
In 2001, AIM entered the John Caples Awards for the first time and won a Second Place, as well as a Silver at ECHO. Locally, the agency won the Grand Prix award for best campaign at the RSVP awards. Shirtcliffe was the most awarded copywriter and Creative Director. And in 2002, the agency won more Caples.
After a brief sojourn at Grey Worldwide, Shirtcliffe returned to be Creative Director and member of the Board of Directors at AIM Proximity. That year, the agency’s campaign for MINI BMW won a First and Second Place Caples, and the agency won another two awards at Caples as well.
In 2004, AIM Proximity was voted AdMedia’s Agency of the Year after significant business growth, and it reached a number 2 ranking in the global WON Report of creative Direct Marketing agencies. That year, their work once again featured prominently at Caples.
For 2005, AIM Proximity has five finalists at the Caples (their places will be announced on the night) for a range of clients including Bank of New Zealand, Air New Zealand, and MINI BMW. Locally, AIM Proximity won its first gold EFFIE award for advertising effectiveness, with the launch of the Airpoints Dollars program.

Creatives should rock up in force to the Annual General Meeting of AWARD tonight (Wednesday), which will be start @ 5.30pm at The Dolphin Hotel, Surry Hills. AWARD's trans-Tasman co-chairmen Darryn Devlin (right) and Paul Price (left) will both be presiding over the meeting. No doubt there will be the usual spirited debate about AWARD and where it's going in the bar afterwards, so if you believe in AWARD, be there and have your say.

CB has just heard again from David Baldwin, partner and ECD of US hotshop McKinney Silver in Raleigh, Virginia and, more importantly, president of The One Club, that (at the last minute) David Nobay (left), executive creative director of Saatchi & Saatchi, Sydney will be invited to judge The One Show this year (the main TV/Print jury), the first time an Australian has been invited in the show's 31 year history.
Baldwin (below right) says that Nobby was "soundly approved by the board to be a judge". He will join Todd McCracken, regional CD of Grey Asia Pacific, who is representing New Zealand - the first time a Kiwi has been invited. (McCracken relocated to KL last month but is still officially representing NZ).
Baldwin has been on our side since October last year, when it was first pointed out that an Aussie or Kiwi had never been invited, despite our considerable haul of metal won over the years, including Best of Show for Grey, Melbourne in the mid Nineties.
The 29 person jury includes 19 Americans, the most prominent being Chuck McBride, ECD of TBWA\Chiat\Day, San Francisco.
Of the 10 overseas jurors, half of them are from the Asia Pacific region:
Ravi Deshpande, Contract Advertising, Mumbai, India
Morihiko Hasebe, Hakuhodo, Tokyo, Japan
Todd McCracken, Grey Asia Pacific, New Zealand
Tham Khai Meng, Ogilvy & Mather Singapore, Singapore
Janet Kestin, Ogilvy & Mather, Toronto, Canada
Zak Mroueh, Taxi, Toronto, Canada
Betinna Olf, Springer & Jacoby, Germany
Erik Vervroegen, TBWA Paris, France
Ricardo Vior, la comunidad, Argentina...
... and nolw David Nobay, Saatchi & Saatchi, Sydney
Judging will take place in New York in March with the The One Show presentation night slated for the Lincoln Centre in NYC in early May.

By the way, The One Way to get a bit more influence at The One Club, is to join, like Lynchy did last year. Go to

THE ONE CLUB

and click the membership button. It's only US$110 to become a member (cheaper than AWARD), which includes an airmailed copy of the The One Show annual (and as a member, you get your name in the book alongside the world greats young and old, including Phyllis Robinson, Lee Clow, David Abbott, John Hegarty, George Lois, Ed McCabe, Hal Riney, Amil Gargano, Cliff Freeman, Dan Wieden, John Hunt, Graham Warsop, David Lubars, Nancy Rice, Mark Waites and Erik Vervroegen).
You also receive the regular one.a magazine (brilliant) and email newsletters.
If the top 30 CDs from Australia and NZ became members (together with our senior teams and TVC production people), there is every chance we would get a regular slot on the jury each year.

ONE CLUB MEMBERS FROM AUSTRALIA AND NZ:
Andy Blood (Whybin TBWA, Auckland)
Matt Eastwood (DDB Sydney)
Sean Ganann (Saatchi & Saatchi, Sydney)
Michael Lynch (Campaign Brief)
Todd McCracken (Grey Worldwide, KL)
Tom McFarlane (M&C Saatchi, Sydney)
Nick Worthington (Publicis Mojo, Auckland)

NEW MEMBERS SINCE FEB 14
Jay Benjamin (Saatchi & Saatchi, Auckland)
Luke Chess (Saatchi & Saatchi, Sydney)
Andy DiLallo (Saatchi & Saatchi, Auckland)
Mike Doyle (Lime, Sydney)
Roy Faulkner (M&C Saatchi Sydney)
Damian Royce (Clemenger Blue Digital, Melbourne)

You don't have to have had something accepted at The One Show to become a member of The One Club, so why not sign up today. It's actually cheaper than buying The One Show annual alone!

When you do become a member, please let Lynchy know so I can add your name to the list above. Email me on michael@campaignbrief.com so I have an idea how many new One Club members sign up from this region.

A series of free, radio creative workshops for advertising agencies begin today in Sydney, run by international creative expert and creator of the award-winning radio brand campaign, Ralph van Dijk of Eardrum Australia.

The one-day workshops are part of a strategy by Commercial Radio Australia to help improve the education and training for creatives in advertising agencies and ultimately deliver better radio ads.

Chief executive officer, Commercial Radio Australia, Joan Warner said the radio industry must be proactive to help upskill and improve the talent working in radio advertising and the workshops, planned for throughout the year nationally, would assist with this strategy.

“We want Australian radio ads to be amongst the best in the world – and while some agencies are doing excellent work it is up to the industry to work further with agencies to help foster talent, ideas and world class standards," Ms Warner said.

Ms Warner said Commercial Radio Australia had contracted Mr van Dijk, who moved to Australia from the UK earlier this year, as a Creative Director with a general brief to promote radio as an advertising medium.

“Mr van Dijk will also help grow the industry’s Creative Advisory Planning Service which is aimed at helping advertisers and agencies use radio more effectively. This service provides creative advice to advertisers and agencies on how to better use radio - both from a planning and creative perspective - and can include existing users of radio or non-users."

Mr van Dijk will also continue to work on the industry’s brand campaign, which was developed by Eardrum Australia in 2003, and was short listed last year in the radio category at the prestigious Clio 2005 Awards in the USA.

The workshop held today in Sydney has representatives from agencies Saatchi & Saatchi, Singleton O&M, Publicis Mojo, Clemenger DDB and Euro RSCG. The agencies were selected because they work with clients that use radio or have potential to use radio.

“I have been running these workshops for the UK and Europe’s leading agencies and they never fail to inspire a greater level of enthusiasm for the medium. It’s about opening their eyes (and ears) to the potential of radio, and challenging the conventional ways of writing, casting and directing a radio ad," said Mr van Dijk.

The workshops combine a combination of theory and hands-on studio work and seek to inspire and challenge the traditional way of approaching a radio brief.

The latest full-year figures compiled by PricewaterhouseCoopers for the five major capital city markets show Australia’s metropolitan commercial radio stations attracted advertising revenue of $591 million in calendar year 2005 - a 6.2 per cent increase over 2004.

Ms Warner said the radio industry must continue to work on growing its share of the advertising pie and making better ads was an important part of this process.

The idea for the latest Tooheys New "Rain" spot is perhaps not so new. Compare it to this spot for MILLER LITE via Young & Rubicam in the U.S., created last year under then national CD Matt Eastwood, who of course is soon to take up the creative reigns at DDB Australia.

CLICK HERE TO VIEW

It’s here again -- the time of year when a season of inspiration and celebration commences with the launch of D&AD Congress 06 in London. Congress is a time when egos are crushed or exalted, careers are made, and anyone with a passion for creativity can engage with the best work from around the world.

Spanning four separate weeks between April and June, D&AD Congress 06 is the physical manifestation of D&AD’s work, demonstrating the breadth of its global activities. It brings together the entire creative community, educators, and members of the public, in what is now the largest event of its kind for the industry and for those involved in delivering and using creativity and innovation.

“D&AD Congress 06 is not just for the industry, but for everyone with an interest in creativity," said D&AD Chief Executive Michael Hockney. “We hope that this year’s Congress is going to be the best one yet, with more international judges, new categories and more public exhibitions and lectures than ever before."

D&AD Congress 06 is endorsed by: The City of London, The Department for Culture, Media & Sport, The Department of Trade and Industry, The Institute of Directors, The Lodon Development Agency/Creative London, and The Mayor of London.

Week One (Mon 3 April – Wed 5 April):
Global Awards 2006 Judging
Over 300 of the world’s most talented and awarded creative practitioners will spend the week in passionate debate (with the occasional argument), selecting the work that will go into the D&AD Annual 2006 and ultimately voting for the works that will be nominated for D&AD Yellow Pencils (Silver Awards).

Week Two (Wed 3 May – Fri 5 May):
Global Awards Nominations Exhibition; President’s Lecture: Massimo & Lella Vignelli; Global Student Awards Judging; Creativity Works selection
D&AD throws open the doors of Old Billingsgate in London for a public exhibition of D&AD Yellow Pencil-nominated work, including Insight Sessions on selected work for visitors who want to know more. D&AD Global Student Awards judging will be taking place that same week, with a building exhibition of the D&AD Yellow Pencil winners of the future running alongside the D&AD Global Awards nominations exhibition. A panel of senior members of the business community and leading creative practitioners will select work that will be developed into Creativity Works case studies, and the week will be topped off with a D&AD President’s Lecture: the first full-length talk in the UK from iconic designers Massimo & Lella Vignelli.

Week Three (Mon 22 May – Wed 24 May):
Global Awards Ceremony & Dinner; President’s Lecture: BBH Retrospective
The week commences with a D&AD President’s Lecture, as John Hegarty and Nigel Bogle look back at over 20 years of inspiring work at BBH. That same week, the leading creative practitioners in the world gather for the D&AD Global Awards Ceremony & Dinner, when D&AD Yellow Pencils are awarded in recognition of those who truly are obsessed with creativity. Ceremony guests will also be the first to find out if anyone has won a D&AD Black Pencil (Gold Award), and the winner of the prestigious D&AD President’s Award, presented in recognition of an outstanding contribution to the world of creativity.

Week Four (Mon 26 June – Thurs 29 June):
New Blood Exhibition, Global Student Awards and Global Awards Exhibitions; Global Student Awards Ceremony & Dinner; Lifeblood lectures; Training and advice sessions; President’s Global Forum on Asia
Week Four focuses on identifying and inspiring emerging talent, with the New Blood exhibition for universities and colleges, an exhibition of the Global Awards winners and Global Student Awards finalists, and the D&AD Global Student Awards Ceremony & Dinner. This week also includes a number of sessions designed to bring together the best new graduates with the most prestigious creative practitioners in the world at Lifeblood lectures and training and advice sessions. Members of the D&AD Jury 2006 will provide a Review of the Year – an event which is open to all and will be free of charge. The D&AD President’s Global Forum on Asia will include a panel drawn from advertising, design, government and education, which will show work and discuss design and advertising in Singapore.

D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. More than any other organisation, D&AD sets industry standards, educates and inspires the next generation and promotes the importance of creativity, innovation and ideas within the business community.

Visit www.dandad.org for further information.

Beer raining down from the heavens above... It sounds like some sort of amazing dream but Lion Nathan, via Saatchi & Saatchi, Sydney has made this dream a reality in their new blockbuster TOOHEYS NEW 'CATAPULT' SPOT.

"In some ways, the concept behind 'Catapult' is completely insane, and yet the idea of wanting it to rain beer is also entirely plausible. When your lips are parched and the sun is up, a great beer certainly feels like a gift from the Gods... Tooheys New has just brought the dream to life for all to enjoy."

So says David Nobay, executive CD of Saatchi & Saatchi, Sydney. "A shared glass of beer is like an invisible handshake. It's the great Aussie unifier. And yet, for too long, the imagery behind mainstream beer has been skewed to such a narrow blokey bias that it has the opposite effect. It's like a club you can't join, unless you have the right face. The new Tooheys New campaign explodes all that crap and firmly recasts mainstream beer as champagne for the masses."

Sydney shop URSA has been quick to respond to the Drawing Book trade ad created by Saatchi & Saatchi, Sydney. "Please find attached our new business strategy", says URSA creative director Denis Mamo in an email just in.

The Drawing Book has created a topical trade ad via Saatchi & Saatchi, Sydney highly relevant to their long term strapline: Illustration gets noticed. Creatives: Matt Jackson, Vince Lagana and Luke Chess.

CHE, Melbourne is running instore posters, print and viral for Nando's to tie in with Valentine's Day. Creative Team: Richard Ralphsmith, Hugh Gurney, Mick Bakos and Sally Coggle.

LOS ANGELES - As predicted by CB, George Patterson Y&R, Melbourne's brilliant Carlton Draught 'Big Ad' has taken out Best of Show in Television at the 2005 international Mobius Advertising Awards, held in Hollywood on Friday. The spot, which also won Best of Show at the London International Awards late last year, as well as Gold at the MC2/Campaign Brief Awards (for best in the Asia Pacific region) plus double Gold at Australasia's AWARD, was directed by Paul Middleditch from Plaza Films with special effects by Animal Logic.

In response to our concern that many individuals at agencies (where computers are networked) could not vote once one person had, competition queen bee Dabitch got back to us with this explanation:

Hiya Michael.

I know the problem, it's not just unfair to the CB blog, it's unfair to
all the blogs as everyone in this competition has fans at ad agencies and
oter types of offices, so you are all in the same situation. Could we call
it fairly unfair? ;) Unfair in a fair way? My fair lady?

The reason one IP# (as announced from the start on the battle page) only
got one vote is pretty simple - while it's not a perfect system in
determining if it is one individual who votes, it keeps people from voting
over and over and over again from one IP. If a single IP# would be allowed
to vote an unlimited amount of times, you betcha there would be scripts
running 24/7 jacking up the votes to astronomical numbers in a matter of
minutes. (such scripts are easy to find all over the web, and have often
been used in other types of "vote for X blog" style competitions.).

One is left with two choices really, either allow one vote per IP#, a
crude and simple machine definition of "individual" or, ask all voters to
register with their emails. Neither one of these options are foolproof,
and the latter email option usually discourages more than half the people
to vote. Surfers just want a button to click and that's it. If it becomes
an "reply to this email to register your vote"-hassle, most people won't
bother to do it. And people like me, who own multiple domains, could
easily sign up with an untold amount of emails and reply to all of them,
thus jacking the vote again. I will reconsider this option again next year
however.

In the end I choose the IP# bar, because even though it does stop people
at ad agencies where they surf through a proxy that doesn't differentiate
between the individual computers it serves, most people can work around
this. If they have laptops, they can vote from a nearby wifi enabled café,
if they home computers they can vote from there. Hell, you could vote with
most mobile phones and hand held computers these days, the workstation at
peoples offices isn't the only machine people have to access the net with.

And more importantly, not all offices have proxies that leave one single
IP# as a footprint for 600 people. Another way of doing it which used to
be quite common was to make the computers state who they are within that
network, like computer12.fallon.com & computer13.fallon.com etc rather
than pat-e-cake.fallon.com [the name of fallons proxy] - but uni-style
networking like that has fallen out f fashion at large companies as of
late. Probably because pat-e-cake.fallon.com most likely is the firewall
and virus protector for everybody's machine at fallon in these dangerous
times. ;)

I have no doubt that many agencies down under wanted to vote for you, it
was pretty clear in the logs, you might have spotted some famous names in
there yourself after reading it.

So while this isn't perfect, IP-free solutions are too easy to game, and
in the end this IP-barrier was equally unfair to everyone. You can post
this reply on your blog if you wish to share with your readers, they
probably want to know what the deal is about the IP# too. Hope this clears
up my reasoning at least!

By the way, I still have an issue of CampaignBrief that i managed to snag
somewhere in Cannes backin 97... Odd, the timestamp here says 97 but I
thought it was Cannes98 from memory. I must be getting old, or perhaps I
just drank too damn much every year that I was there so they all blend
together....... (I stopped going in 2000)

At the bottom here I might even be quoting you? "As it says in
CampaignBrief, "the writer of the Nike ad is Jose Molla (Michael Simons'
ex partner) who is also the talent.""

http://ad-rag.com/509.php

Cheerio

Åsk Dabitch

While still not officially confirmed, the word is that the New Zealand Film Juror for Cannes this year will be Nick Worthington, ECD of Publicis Mojo, Auckland. The Cannes Direct juror is likely to be Matty Burton, senior creative at Saatchi & Saatchi, Auckland (at The Glue Society, Sydney, he won a Titanium Lion last year and the DM Grand Prix the year before, both for Virgin Mobile). And last but not least, New Zealand is tipped to get a Titanium Lions jury member, likely to be Tom Eslinger (pictured), world-renowned CD of Saatchi Interactive, Auckland. Eslinger joins BMF's Warren Brown on this exclusive nine person jury of the best creative minds in the world under chairman Dave Lubars, chief creative officer of BBDO USA.

Former George Patterson Sydney CD Mark Dove is back in Australia after a holiday in the UK. He departed the agency late last year after the merger with Y&R, his position eventually being filled by Michael Stanford, creative group head of Publicis Mojo, Sydney.
Dove has formed his own start up called The Dove Collective, a creative services company wholly owned and operated by all its members, rather like St. Lukes in London.
Dove told CB: "I truly believe in the democratic process and would love to run a business that operates openly, fairly and where all participants have a say and get rewarded for the effort and work that they do.
"Outstanding creative solutions offered in a no bullshit environment and without all the pretence that so many clients are wary of. Anyone who has ever worked with/for me knows I couldn't work any other way, so this will feel like business as usual.
"The future of our business is changing rapidly but it's never been more exciting. There are some truly talented people in this market, clients included, that are looking to do things differently - smarter, more challenging and faster."
Dove is looking for people to join the collective? "I am currently looking for a strategic planning partner and a finance director (part time)". Contact details: 0408 612 385.

Despite the CB Blog overtaking the mighty Adverblog from Italy on the final day of voting on Friday (CB Blog: 485 votes. Adverblog: 454 votes), competition organiser Dabitch, based in Sweden, has since declared Adverblog the winner after checking all votes received looking for multiple votes from the same IP#. She has knocked a whopping 74 votes off the naughty Aussies, as opposed to only 8 off the angelic Italians to declare 446 votes for Adverblog and 411 for the CB Blog. It seems some overzealous CB Blog fans are nerds who managed to record multiple votes using different browsers and playing with their Cookies.

Although there is a flaw in the voting system that cost us dearly: Most ad agencies complained to CB that once one person at the agency voted, others could not, so we lost out on untold number of votes from individual creatives and TV producers etc within those agencies. If we can only get one vote from a large agency for instance (and there are a least 20 creatives there wanting to vote for us) that is unfair to the CB Blog. According to our reckoning, at least 30 agencies with an average 20 creatives (600 people!) were barred from voting because of this problem.

In future hopefully the judging system allows for this. The CB Blog has over 2000 registered - most of whom are creatives in large agencies throughout Australia, NZ and some in Asia - and most not allowed to vote despite their intention to vote.

But because Aussies are good sports, we have to accept the decision of the umpire - even though she seems rather friendly with Adverblog's Martina - and should be darned chuffed that we got Silver, officially the world's #2 "International Ad Commentary outside the United States". Miles ahead of #3 placed Blogfonk from the Netherlands (94 votes), Commercial Break from India (68 votes) and Austria's Ad++ (30 votes).

Dabitch was nice enough to add that Campaign Brief is "a great mag by the way". Must get a badge made up for the blog advertising our #2 status.

Australia did win one category however: Bannerblog blitzed the "Best Online/Interactive Blog", garnering 187 votes (after 14 were knocked off) compaed to second placed Netzkobold with 83 votes.

Thanks to everyone who helped us achieve what looked like the impossible at the start of the competition. It proves the CB Blog is here to stay and has a place in the world.

News just in from Fairfax's Martin Curnow that the following Australians have been confirmed as judges for this year's Cannes Lions:
Film: James McGrath, George Patterson Y&R, Melbourne (below left)
Press: Scott Whybin, Whybin TBWA, Sydney (above left)
Radio: Mike Edmonds, Meerkats Brand Communications, Perth
Direct: Dave King, M&C Saatchi, Sydney
Cyber: Matt Cumming, M&C Saatchi, Sydney
Media: Gary Hardwick, IKON Communications, Sydney
The Promo juror is still to be confirmed.
And of course, Warren Brown, creative partner of BMF Sydney was confirmed as Australia's representative on the Cannes Titanium jury several weeks back.

Ted Horton, a nominee for the Film Jury gig emailed CB this quote: "It's a win/win for Australian advertising. Scott and James will do a great job and anyone thinking of entering a spot without a jingle can rest a whole lot easier.
"Seriously, I'm genuinely happy for Scott - he should've judged years ago.
And as for James, he's done a great job and his agency is tres hot and
deserve to be represented."

Meanwhile, in New Zealand...
...while not confirmed, the word is that the New Zealand Film Juror this year will be Nick Worthington, ECD of Publicis Mojo, New Zealand. The DM juror is likely to be Matty Burton, senior creative at Saatchi & Saatchi, Auckland (when he was at The Glue Society, Sydney, he won a Titanium Lion last year and the DM Grand Prix the year before, both for Virgin Mobile). And last but not least, New Zealand is tipped to get a Titanium Jury member, likely to be Tom Eslinger, CD of Saatchi Interactive, Auckland.

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CB has just heard from David Baldwin, partner and ECD of US hotshop McKinney Silver in Raleigh, Virginia and, more importantly, president of The One Club, that (at the last minute) a top Australian creative director will be invited to judge The One Show this year (the main TV/Print jury), the first time in the show's 31 year history.
Baldwin (right) says that the man they have picked was "soundly approved by the board to be a judge" and his name will be revealed once he has been contacted early this week and of course accepts the gig. The Australian juror will join Todd McCracken (below left), regional CD of Grey Asia Pacific, who is representing New Zealand - the first time a Kiwi has been invited. (McCracken relocated to KL last month but is still officially representing NZ).
Baldwin has been on our side since October last year, when it was first pointed out that an Aussie or Kiwi had never been invited, despite our considerable haul of metal won over the years, including Best of Show for Grey, Melbourne in the mid Nineties.
The 29 person jury includes 19 Americans, the most prominent being Chuck McBride, ECD of TBWA\Chiat\Day, San Francisco.
Of the 10 overseas jurors, half of them are from the Asia Pacific region:
Ravi Deshpande, Contract Advertising, Mumbai, India
Morihiko Hasebe, Hakuhodo, Tokyo, Japan
Todd McCracken, Grey Asia Pacific, New Zealand
Tham Khai Meng, Ogilvy & Mather Singapore, Singapore
Janet Kestin, Ogilvy & Mather, Toronto, Canada
Zak Mroueh, Taxi, Toronto, Canada
Betinna Olf, Springer & Jacoby, Germany
Erik Vervroegen, TBWA Paris, France
Ricardo Vior, la comunidad, Argentina...
... and the mystery Aussie judge!
Judging will take place in New York in March with the The One Show presentation night slated for the Lincoln Centre in NYC in early May.

By the way, The One Way to get a bit more influence at The One Club, is to join, like Lynchy did last year. Go to

THE ONE CLUB

and click the membership button. It's only US$110 to become a member (cheaper than AWARD), which includes an airmailed copy of the The One Show annual (and as a member, you get your name in the book alongside the world greats young and old, including Phyllis Robinson, Lee Clow, David Abbott, John Hegarty, George Lois, Ed McCabe, Hal Riney, Amil Gargano, Cliff Freeman, Dan Wieden, John Hunt, Graham Warsop, David Lubars, Nancy Rice, Mark Waites and Erik Vervroegen).
You also receive the regular one.a magazine (brilliant) and email newsletters.
If the top 30 CDs from Australia and NZ became members (together with our senior teams and TVC production people), there is every chance we would get a regular slot on the jury each year.

ONE CLUB MEMBERS FROM AUSTRALIA AND NZ:
Andy Blood (Whybin TBWA, Auckland)
Matt Eastwood (DDB Sydney)
Sean Ganann (Saatchi & Saatchi, Sydney)
Michael Lynch (Campaign Brief)
Todd McCracken (Grey Worldwide, KL)
Tom McFarlane (M&C Saatchi, Sydney)
Nick Worthington (Publicis Mojo, Auckland)

You don't have to have had something accepted at The One Show to become a member of The One Club, so why not sign up today. It's actually cheaper than buying The One Show annual alone!

When you do become a member, please let Lynchy know so I can add your name to the list above. Email me on michael@campaignbrief.com so I have an idea how many new One Club members sign up from this region.

Marketforce Perth’s ‘Stopping Distance’ AdShel for the WA Office of Road Safety has won Best of Year for 2005 in the Outdoor Media Associations’ ONE Awards.
‘Stopping Distance was one of 19 finalists and the only one from WA in the national competition.
Some of the judges’ comments when it was selected as a finalist in the third quarter of the competition were: "It's a great use of the bus shelter's physical attributes"; "The fusion of the message and medium is brilliant"; "The point is really reinforced to motorists when they see people sitting in the bus shelter"; "This demonstrated impact is unique to outdoor."
Besides a trophy, Marketforce receives a $10,000 cash prize and the ORS receives $500,000 worth of outdoor media.
Voting for the People’s Choice ONE Award closes today. You could win an Apple iPod and Bose speaker package for casting your vote via the OMA WEBSITE

The Australian and New Zealand jurors for Cannes this year will be announced exclusively on the CB Blog on Monday morning. Terry Savage, executive chairman of the Cannes Lions, attended a special CB lunch in Sydney yesterday along with the cream of Sydney's CDs including Warren Brown (BMF) who is on the Titanium Jury, Jay Furby (The Furnace), Rob Belgiovane (BWM), Moose (Clemenger BBDO), Jack Vaughan (Jack Vaughan), Ben Welsh (M&C Saatchi) and Simon Cox (Publicis Mojo). As well as James McGrath, ECD of George Patts Y&R Melbourne and Matt Eastwood, the incoming national CD of DDB. During the lunch we somehow managed to record this very dodgy VIDEO MESSAGE from Savage.

Entries are now being called for the second annual KODAK GONGS , with the closing date 31st March, 2006.

The Kodak Gongs successfully launched their inaugural Award Program last year, recognising excellence in the craft and ideas of commercial moving images in the Asia Pacific Region, attracting an impressive 628 entries from all facets of Production, Advertising Agency Creatives, Production Design, Animation and Post Production, New Media, and Interactive Designers and Developers in their first year.

In 2006, seven new categories have been created lifting the total categories to 48, including 11 Best of the Best. Four new categories have been created to highlight the work from different countries within the region and encourage regional inclusion. These include:

1. Best of North Asia (China & Hong Kong, Taiwan)
2. Best of South Asia (Thailand, Vietnam, Indonesia, Singapore, Malaysia,
Philipinnes, India, Pakistan, Bangladesh)
3. Best of Pacific (Australia, New Zealand)
4. Best of North East Asia (Japan, Korea)

The work will continue to be judged in two rounds representing both the Asia Pacific Region and the rest of the world. In 2005 the judges were made up of a stellar panel of Creatives and Production industry representatives, including Warren Brown, ECD of BMF, Danny Searlem ECD of Clemenger BBDO, Sydney, Ruth Lee, newly appointed National ECD Leo Burnett, China; Andy Greenaway, Regional CD Saatchi & Saatchi Bangkok, Tan Shen Guan, Vice Chair & ECD Y&R China & Hong Kong; Masako Okamura, CD Dentsu Tokyo and Nick Worthington, ECD Publicis Mojo, New Zealand.

The Kodak Gongs aims to become the premier commercial content craft and idea award program in the region. Entries can include: website banners, Email commercials, Viral commercials, Online commercials, CD-Rom, DVD, Installation and convergent forms of media, online, offline commercials, Console and mobile games, mobile / SMS Advertising and traditional commercials and campaigns. The Kodak Gongs judges work for all the emerging content platforms on the same level as television and cinema commercials, reflecting the future direction of our industry.

The Kodak Gongs will be in attendance at Adfest in 2006 to promote the Awards and will feature a multi-language version of the 2006 website to attract entries throughout the region.

The Kodak Gongs are supported by the following major sponsors: Naming Partner, Kodak and Major Partners: the LaB Sydney and AAV Regency. Principal Sponsors: Frame Set & Match, Autodesk, Adstream, Atlab, Generator Interactive, Song Zu and Panavision

Award nominees will be announced in June and the award presentation to be held in September 2006. Judges will be announced in March.

To enter go to KODAK GONGS.

Matt Eastwood, the incoming national ECD of DDB Australia, is currently in Sydney for a flying visit, to meet face to face with key clients and of course his creative department. He also caught up with CB this morning to record this VIDEO MESSAGE

Master art director a typographer Mike Chandler, who was inducted into The Work Hall of Fame last year and has more Silver AWARD Pencils than anyone, has turned his well documented skills in producing many of the best print ads to come out of Australia, to collecting and dealing in the highest quality Australian Aboriginal Art.
His collection is currently on show daily from 11am- 6pm at La Viande, 3 Charlotte Rd, London, until 25-02-06.
These amazing works are all of investment quality and are all for sale.
Contact Mike on 07722101317.

CB hears that former Y&R Sydney creative director Shaun Branagan, who has been based in Hong Kong for the last two and a half years as ECD of Saatchi & Saatchi, is back in the country and has been appointed ECD of hot interactive shop NetX, filling the vacuum left by the recent departure of Sean Gannan (who is now CD of Saatchi Sydney interactive division). For punters wondering why Branagan, he is no newcomer to the new interactive/integated landscape and may be considered somewhat of a pioneer: while CD at Y&R, the agency won the 2003 Cannes DM Grand Prix for client Jim Beam, which fully utilized the interactive component of direct marketing in a fresh way.
Over the years Branagan has worked at a number of top creative agencies in Australia such as Bam/SSB and DDB as well as overseas including a stint at Wieden and Kennedy. Branagan was elevated to CD of Y&R Sydney in 1997 following the merger with Mattingly, where he been been CD for a number of years.

CB hears that one time Saatchi & Saatchi Singapore writer, Srinnath Mogeri has been lured to the windy city, starting at Clemenger BBDO, Wellington next month, to be teamed with Mark Harricks. For the two years, the highly awarded Mogeri has been based in Sydney, first at FNL followed by his current abode at George Patterson Y&R.

The complete list of 2006 Television/Cinema and Print/Poster/Innovative Jury was announced today for the 47th annual Clio Award advertising competition. Reflecting the creative clout of the Asia Pacific region, we are very well represented this year with one third of all jurors: Publicis Mojo Auckland's Nick Worthington (pictured), Clemenger BBDO Melbourne's Emma Hill (pictured), Euro Flagship Bangkok's Chukiat Jaroensuk, Ogilvy & Mather Hong Kong's Annie Wong, Leo Burnett Hong Kong's Eddie Booth, 10AM Communications, Singapore's Lim Sau Hoong, JWT Kuala Lumpur's Edwin Leong, Ambience Publicis, Mumbai's Elsie Nanji, TBWA Tokyo's John Merrifield and Dentsu Tokyo's Hisashi Hayashi.

TV/Cinema will be lead by Executive Jury Chair Tony Davidson, Executive Creative Director at Wieden + Kennedy, London, and Print/Poster/Innovative is lead by Executive Jury Chair John Merrifield, Chief Creative Officer, TBWA\Tokyo. The groups will conduct judging for the Print/Poster/Innovative categories from April 1-8 and TV/Cinema from April 8-15 in Palm Springs, CA. The winners will be announced during the 47th annual international Clio Festival in Miami Beach, May 13-16, 2006.

“Clio selects judges whose work is at the vanguard of creative today," said Ami Brophy, Executive Director, Clio Awards. “These 2006 TV and Print jurors are leading the industry forward, bringing their diverse points of view to bear from a global perspective. As award winners in their own right, they are ideally suited to judge the world’s most innovative and awe-inspiring work."

2006 Clio Awards Television/Cinema Jury
Tony Davidson (chairman) Executive Creative Director, Wieden + Kennedy, London, United Kingdom
Hernan Ponce, Executive Creative Director, Vegaolmosponce, Buenos Aires, Argentina
Emma Hill, Creative Director, Clemenger BBDO-Melbourne, Australia
Atila Francucci, Chief Creative Officer, JWT São Paulo, Brazil
Zak Mroueh, Vice-President/Executive Creative Director, TAXI - Toronto, Canada
Aldo Cernuto, Executive Creative Director, Young & Rubicam - Milan, Italy
Amir Kassaei, Chief Creative Officer, DDB - Berlin, Germany
Elsie Nanji, Executive Creative Director, Ambience Publicis - Mumbai, India
Annie Wong, Executive Creative Director, Ogilvy & Mather Hong Kong
Rafa Antón, Executive Creative Director, Vitruvio Leo Burnett S.A., Madrid, Spain
Chukiat Jaroensuk, Executive Creative Director, EURO RSCG Flagship, Bangkok, Thailand
Hisashi Hayashi, Creative Director, Dentsu Inc., Tokyo, Japan
Jan Jacobs, Creative Director, Saatchi & Saatchi New York, United States
David Apicella, Chief Creative Officer, Ogilvy & Mather New York, United States
Adam Chasnow, Creative Director, 180 Amsterdam, Netherlands

2006 Clio Awards Print/Poster/Innovative Jury
John Merrifield (chairman), Chief Creative Officer, TBWA\ Tokyo, Japan
Guillermo Vega, Executive Creative Director, Young & Rubicam-Buenos Aires, Argentina
Nick Worthington, Executive Creative Director, Publicis Mojo - Auckland, New Zealand
Cassio Zanatta, Creative Director, almapBBDO, São Paulo, Brazil
Rob Tarry, Associate Creative Director, Rethink, Vancouver, Canada
Erik Vervroegen, Creative Director, TBWA\ Paris, France
Bettina Olf, Creative Director, Springer & Jacoby, Hamburg, Germany
Lim Sau Hoong, Chief Executive Officer, 10AM Communications, Singapore
Edwin Leong, Deputy Chairman, Group Executive Creative Director, J. Walter Thompson - Kuala Lumpur, Malaysia
Rob Reilly, Vice President, Creative Director, Crispin Porter + Bogusky, Miami, United States
Marco Colin, Creative Services Director, Ogilvy & Mather - Mexico City, Mexico
Michael Blore, Creative Director, The Jupiter Drawing Room, Johannesburg, South Africa
Eddie Booth, Chairman/Executive Creative Director, Leo Burnett, Hong Kong
Rosie Arnold, Creative Director, Bartle Bogle Hegarty, London, United Kingdom
Christophe Ghewy, Creative Partner, LG&F - Brussels, Belgium

Bob Garfield from AdAge reckons many of this year's Superbowl ads were better than average and some will be picking up metal at Cannes. To view all the 2006 Superbowl spots click here

Since yesterday the CB Blog has passed the Indians to claim the #3 spot, with our vote going from 58 to 71. The bloody Italians are still leading (211) followed by the Dutch (86) but CB can sense they are spent, while we have plenty of votes in reserve, as long as we get over this post Xmas laziness. Even if everyone who went to the CB Legendary Xmas Lunches in Sydney, Melbourne and Auckland voted (and want to get an invite this year), we should add another 250 today and get to #1. When you do, drop me a note at michael@campaignbrief.com so you get on the invite list for the mid year lunch. We want to win this one and will use every trick in the book to do so.

STOP BLOG: 9.11am Sydney time: The CB Blog leapfrogs the Clog Bloggers to claim the #2 spot with 94 votes! Thanks mainly to the NZ Creative Circle gang (www.nzcreativecircle.blogspot.com). So it's now up to the Aussie bloggers. Next target: to knock off the Sicilian Mafia (Adverblog, Italy), whose entire family of 212 have voted.

STOP BLOG 2: 10.37am Sydney time: The CB Blog is a clear second with 131 votes, now a mere 82 votes behind The Don's Blog in Palermo (A.K.A. Adverblog). Although the Northern Hemisphere is still asleep and as yet unaware of our dasdardly dawn attack. "A date which will live in Blogfamy" will no doubt be The Don's reply later today. "I fear we have awaken a sleeping blog giant" will be Lynchy's reply.

STOP BLOG 3: 12 noon Sydney time: With 163 votes, the CB Blog is creeping up to the Italians (213). We are now only 50 votes behind, so keep voting and we should be #1 before they wake up later today....



To vote for the CB Blog click on the image below:

Martin O’Halloran, newly appointed Chairman and CEO DDB Australia and New Zealand, today announced the appointment of Matt Eastwood (right) as National Creative Director/Vice Chairman DDB Australia. Eastwood, who will take over from Garry Horner, will be based in DDB’s Sydney office, and will oversee DDB creative product in Australia.
Eastwood joins DDB from his most recent position as Chief Creative Officer Y&R New York, where he worked on Cadbury Schweppes, Xerox, Weight Watchers and Campbell’s, among others. Originally from Australia, Eastwood has been working in New York for the past two years, as Executive Creative Director/Chairman of M&C Saatchi then as Chief Creative Officer for Y&R.
Prior to that, Eastwood spent three years in London as Executive Creative Director M&C Saatchi London. He was founding creative director at M&C Saatchi in Melbourne and worked at several agencies in Perth, Sydney and Melbourne including DDB Sydney in the early 90’s, where his creative talents were lent to McDonald’s, SC Johnson and Hasbro.
Says O'Halloran: “Matt is a fantastic talent. I’m delighted to announce his appointment as National Creative Director for DDB Australia. I think DDB is extremely lucky to have such an accomplished, awarded creative join the team, bringing both Australian and international experience."
Eastwood has been Jury Chairman of a number of awards panels including Australian Television Awards, Caxton Awards, Kenyan Advertising Awards, Axis (New Zealand Print/TV Awards) and others, as well as serving as President of MADC (Melbourne Art Directors Club). His shelf is packed with awards including Cannes, One Show, D&AD, Campaign Press, AWARD and many more.
Britain’s Campaign magazine called Eastwood “one of the industry’s unicorns - a young, proven talent, capable of managing a large agency creative department." His ability to guide an integrated agency vision across all accounts and into multiple and surprising media outlets establishes him as a star in the advertising world as a whole.
Says Eastwood: “DDB Australia is the perfect fit for me. I worked at DDB Sydney for three years in my mid twenties so I already know what a brilliant network it is. In fact, it’s probably one of the most, if not the most, creatively awarded networks in the world. And I was particularly attracted to the quality of offerings beyond advertising – PR, Direct, Interactive. These days, I just can’t do a campaign without accessing those other disciplines, so strength in those areas is important to me. My mission is to lead advertising into the brave new scary amazing world of TV-Internet-plus-all-the-gadgets-we-haven’t-thought-of-yet ‘convergence’.“
Eastwood starts at DDB Monday March 6, 2006.

Well, it seems that it is now official, at least internally. CB hears the announcement of Matt Eastwood's appointment as national creative director and vice chairman DDB Australia was made to DDB staff last night. Being Saturday, neither DDB management nor Eastwood could be contacted for comments. For Eastwood, who is still in New York, it will be a return to DDB where he previously worked for three years in his mid twenties after starting his career in Perth. He is expected to commence work in early March.

As you may be aware the CB BLOG has been nominated in the Battle of the Ad Blogs 2006, one of five in the category "Best Ad Commentary not from the USA". However, due to the inate laziness of Aussies and Kiwis, only 58 of our 2000+ registered CB Bloggers have so far bothered to click a simple button and vote for us. But it's still not too late for the CB Blog to leapfrog the Italians (210), Dutch (85) and Indians (61).

What's it all about? A core group of adgrunts worldwide have selected the nominees by surfing ad blogs until their eyes were square and voting for their top choices. Having sifted out these gold nuggets in each category, they've opened the vote to
the public and the battle may now begin!

The battle will rage until Feb 10, and all the world's adgrunts are
invited to cast a vote for their favourite in each category.
The blog with the most votes in a category wins the battle 2006, a badge
to proudly wear on their blog and a snazzy t-shirt (their choice of size
and colour) with their battle tank #1 status on it, full bragging rights
included. The blog with most votes overall will get something extra.

To vote for the CB Blog (and other blogs in the various categories) click on the image below:

A record number of Australian and New Zealand creatives and TVC production people are expected to attend the 9th Asia Pacific Adfest Festival, held March 9 to 11, 2006 in Pattaya Beach, Thailand. While CB Asia has supported the Festival since its humble beginnings, and include AdFest in the CB Asia Creative Rankings, for the first time CB Australia/NZ will also see what all the fuss is about.
Over the last few years, many of Australia and New Zealand's top TVC production companies have sent their people along to mix it with their Asian clients, but there is also a recent push to entice Aussie and Kiwi creatives as well. After all, Adfest has always welcomed entries from Australia and New Zealand (no doubt the Carlton 'Big Ad' will do well this year), so why not go there too? The Festival is easier to get to than Cannes and of course a helluva lot cheaper. And because it's basically a long weekend from Thursday 9th to Saturday 11th March, it's not as much time out of the office as doing Cannes.
Several agency networks now hold their regional creative meetings just prior to or after AdFest so it's fast turning into an essential event on the advertising calendar.
Located in Pattaya, the hub of Thailand's East Coast, PEACH (Pattaya Exhibition and Convention Hall) is a world-class multipurpose meeting facility. It is a 4-storey building built along the slopes of the cliff in a stand-alone complex occupying 10 acres set amidst 64 acres of tropical parkland.
The convention and exhibition hall which is located on the first floor occupies an area of 4,851 m2 and can accommodate up to 5,800 persons theatre style or 2,100 for banquets. There are also 9 meeting rooms which can be used as breakout rooms with capacities ranging from 50 to 150.

Secure your AdFest Registration today and join in the fun.

A decision is close on who will represent Australia and New Zealand on the various Cannes juries this year. While the exclusive Titanium Lions jury has been locked in (BMF Sydney's Warren Brown is on the 10 person jury) Australians will be chosen for the Film, Press, Radio, Direct, Cyber, Promo and Media (eight Cannes jurors is the best ever for Australia) while NZ has been allocated three spots: Film, Media and Direct. A decision is expected sometime this week according to Cannes Lions executive chairman, Terry Savage (above), who is now based half the year in Sydney. Savage says it’s all pretty well decided but he has to make sure there are no conflicts (ie: there can only be one agency creative per agency network on the same jury). The official announcement will probably come via Fairfax, Australia and New Zealand’s Cannes representatives. The unofficial one will hopefully leak out a day or two prior on the CB Blog.

Love it or hate it, the multi-media Lynxjet campaign has been a stunning success. Here's some amazing sales info CB requested from Adam Lance, CD of Lowe Hunt, Sydney:

The entire activation has gone sensationally well. As you know, it was an idea that lived large beyond just TV. In all there were 32 different channels that the idea was executed in. TV, radio, print, poster, web, events, ambient and viral.

As far as results go, Lynxjet lifted the Lynx brand to its highest ever share of male body spray 84.2%.
The 3 month ex-factory target was achieved in just 6 weeks.
The Jet variant (which we designed and created) became the biggest selling variant over the 4 week period of measure.

The 'Jet' variant was originally not going to be made. Lynxjet was going to do a job for the whole range. We convinced Unilever to make a Limited release variant. They agreed to make a 5000 can run which turned into 10000 which turned into hundreds of thousands.
Woolies sold out of its entire consignment in a few weeks. I believe all cans are now sold out with still 2 months of the activation to run.

As well as sales success, Unilever looked other measures like PR value of which there was much, thanks to Jetstar grounding our plane. The web traffic targets were exceeded by a multiple of 10. There were a whole series of blogs entirely dedicated to Lynxjet from all over the world.

And Unilever are looking to export the activation.

All good.

To view the Lynxjet 45 sec. TVC, click here

LOOK: Photography owner Guy Venables (right), who is Sydney based, is the inaugural chairman of the Print Craft Jury at Adfest 06, the annual regional ad festival held in March each year in Pattaya Beach, Thailand. As this is the very first award of its kind in the whole region (even Cannes does not have this Craft section) Venables was asked by Adfest to design the award processes and categories, decide on relevant categories and put together the call for entries (check out www.asiapacificadfest.com)

This year photographers and producers, retouchers, stylists/art dept. type people, illustrators will all be recognised for the first time at an award show, with awards going to them for their craft alongside awards given for ‘best use of photography, illustration etc‘ which will recognise the ad agencies. The same ads may not win within each category.

Says Venables: "It is a great honour to have been invited to create this for them, the jury consists of five, Sydney photographer Julian Watt will be the western photographer judge on the panel as he has won a lot of awards in the region and is well recognised for his work there.
"Nothing in Print Craft is black and white, except newspaper...where the idea ends and the treatment begins are the shades of grey. The idea is conceived at the ad agency, and then the craftsperson’s treatment is often the key to breathing life in to it, sometimes it happens in reverse, leaving the craftsperson as the unsung hero.

"Behind the ‘treatment’ in Print Ads are the craftspeople, sometimes they work together, sometimes alone, however they all share the common goal of creating visually interesting and captivating work to convey the print ads idea and message. The vast majority of award winning print ads in advertising are collaborative efforts, and all too often the gongs go to the people at the top of the food chain. In the main, the Craft side of great print ads has been left unrecognized at most award shows. Best photography or illustration has usually been associated with the winning print ad etc. and an award for DI, 3D modeling, or production design in Print Adverting is virtually unheard off.

"This year Adfest has taken a bold step forward with its initiative and given Print Craft its own stage at Adfest 06. This year Adfest will shine a light on the people that make a great idea even better. Photographers & Producers, Illustrators, Retouchers, Production Designers/Stylists, will all get to take the walk if their work hits the mark of the internationally selected Print Craft Jury. Best Photography or Best Illustration may not necessarily appear in the Best Ad, (though Print Ad magic does tend to come together as a package) it’s about the best in ‘Craft’, and that’s the whole point. So, if you are a craftsperson, you can now stop moping about and stop spending time claiming ownership to creative over your work in the winning ads from award shows, this year is your chance to shine in your own right.

"The Inaugural Print Craft awards will award those who have often sat at other awards seeing their work on the big screen, and seeing the award being collected by the agency creative for ‘best ad’. No more will you have to mingle after award shows telling creative “I did that", ‘they’... the important ‘they’... will know who you are; because ‘they’...will be watching you collect your award this year. If you truly are the ‘best’ in your Craft category, the jury will know who you are."

Secure your AdFest Registration today and join in the fun.

Consortium, Auckland has created a VIRAL SPOT for 42 Below Vodka's sponsorship of the 2006 HERO Party. Written by Daryl Parsons and art directed by Simon Chesterman with voice over by Daniel Wrightson.

Colenso BBDO, Auckland has launched a series of humourous spots for ice cream brand TRUMPET with the common theme of "Simplifying Summer". The spots were created by Levin Slavin and Dave Govier and directed by James Pilkington via The Sweet Shop.

National Foods has launched a major multimedia push for Berri Australian Fresh Juice created by The Campaign Palace, Melbourne.
Themed, "You Can Tell When It's not All Aussie", the new campaign features the Bold and the Beautiful's Ronn Moss as a Snowy River horseman, complete with unconvincing Aussie accent, in a romantic encounter with a headstrong farm girl played by Blue Heelers' Simone McAullay. Created by writer Ben Birchall and art director Shane Dawson and directed by Dogboys via The Pound.
To view click here

Today Network (2DayFM, FoxFM etc) has launched a series of spots via agency George Patterson Y&R, Melbourne that feature "The Hitsorcist" who is called in to get songs out of people's heads. The spots were created by Richard Muntz and Tom Martin and directed by Tim Bullock via Prodigy.
To view click here

Entrant companies can now submit work for the 53rd Cannes Lions International Advertising Festival in all categories - Film, Press, Outdoor, Lions Direct, Media Lions, Cyber Lions, Radio Lions, Titanium Lions and the new category, Promo Lions.
Entry forms can be completed online at www.canneslions.com from Thursday 2nd of February 2006.

Deadlines:
Press & Outdoor Entries: 10 March 2006
Film Entries: 10 March 2006
Radio Lions Entries: 17 March 2006
Lions Direct Entries: 17 March 2006
Promo Lions Entries: 17 March 2006
Media Lions Entries: 17 March 2006
Cyber Lions Entries: 24 March 2006
Titanium Entries: 24 March 2006

Delegate Registrations are already open. To attend the Festival, please go to CANNES LIONS

Is this AUDIO FILE for real or part of the promo for NZ Girl? Click on the link and decide for yourself...

After only six months, senior creative Andrew Ostrom (right) has decided to leave Clemenger BBDO Melbourne and return to Sydney to take up a senior position at Leo Burnett Sydney working alongside creative director Mark Collis.
Ostrom's team mate at Clems, Jonas Peterson, now joins Linda Honan to make up a new senior team effective mid-February.
Before being lured to Melbourne, Ostrom made his creative reputation at BMF Sydney with awarded work for Red Cross Blood Bank and Tooheys Extra Dry 'Tongue', ads he co-created with former partner Andrew Petch, now kicking ass at Publicis London.
Says Collis: "I heard some time before Christmas that Andrew was thinking of coming back to Sydney and that he was keen on getting into Leo's (pretty much the only agency he wanted to talk to) which was nice. To be honest I was of two minds about meeting with Andrew because I some some weird notion that we wouldn't get on. But I met with him and he was a really nice guy and I made up my mind right then and there that I'd hire him. His work speaks for itself but it's his attitude and personality that won me over. We're really excited about him starting and building on our B&T agency of the year title."
In 1996, Ostrom commenced his career in Melbourne at Lintas. A year and a half later he was invited to join the start up team for Cummins and Partners along with Andrew Petch. After joining Sydney agency BMF, the duo were responsible for some of Australia's most recognized and successful advertising campaigns. These include various award-winning Ikea campaigns (including "Stand In Dad") and the infamous "Tongue" spot for Toohey's Extra Dry, the campaign that increased sales by $40 million and was the 31st most awarded in the world including two Gold Pencils at AWARD.
Last year their "We gave blood" campaign for the Australian Red Cross won Bronze Lions at Cannes. The campaign increased online registrations by around 860% and won a Silver Clio and the Grand Award in its category at the New York Festivals.
July last year Ostrom and new partner Jonas Peterson (from Sweden) joined Clemenger BBDO Melbourne. And now he's returning to Sydney.
Says Ostrom: “Although from Melbourne originally, I consider Sydney to be my home. When the opportunity presented itself to join Sydney agency Leo Burnett, I just could not say no. Anybody looking at the output of this agency over the last year in particular would agree they truly are a world class outfit. I’m extremely excited to be joining the creative ranks there and I’m looking very forward to working with my new colleagues and clients to deliver world class work that yields results."

EXCLUSIVE: CB has just heard from Cannes Lions executive chairman Terry Savage (below right) that BMF Sydney creative partner, Warren Brown (above right) has been selected for the exclusive Titanium Jury at Cannes this year, which will be chaired by David Lubars, ECD of BBDO New York, the winner of the first Titanium Lion in 2003 for BMW Films when he was CD of Fallon, Minneapolis. Brown is included in a high level group of nine world class creatives "who get it", according to Savage, as was the case last year when he selected The Glue Society's Jonathan Kneebone for the Titanium Jury.
Savage, who is now based half the year in Sydney, the other in London, could not reveal the list of Australia and NZ's jurors just yet, but promised all should be locked in by mid next week.

CB hears DDB Auckland creative Hywel James (pictured) is set to become creative director of Grey Worldwide, Auckland, replacing Todd McCracken who, as regional CD of Grey, has moved to Kuala Lumpur. James, who is best known for his multi awarded Sky TV "Mini Me" billboard, is the fourth DDB Auckland creative to move on to a CD gig in recent years, joining his brother Connan, who had a less than spectacular two year stint at McCann-Erickson (he is now a much happier senior writer at M&C Saatchi Auckland), Rob Jack, who is now Connan's CD at M&C Saatchi, and Richard Loseby, who went on to become CD of Lowe Auckland and later Lowe Hunt Sydney for a very brief stint. He is now freelance.
Meanwhile, DDB Auckland will soon be losing their deputy CD, American Gerald Mortensen, who is homesick and is heading back home to the States. As a result of the two leaving, the agency is on the look out for more senior talent.

Paul Curtain has joined the digitalpictures group in Melbourne as
New Business Development Manager with responsibility for advertising
sales. Paul has extensive advertising industry experience having spent
the previous nine years at Baby Lemonade, the last five years as
Business Development Manager/Head of Production.

Australian agencies and production companies have won nine first places in the international 2005 Mobius Advertising Awards competition, now in its 35th year, which will be presented Feb 10th in Hollywood. Three of the shops won multiple First Place awards.
George Patterson Y&R, Melbourne, Plaza Films and Animal Logic won two golden Mobius First Place statuettes in the Television Commercial and Special Effects categories for Carlton Draught “Big Ad". They also won a Second Place Certificate in the Technique: Direction category.
Animal Logic also was awarded a Mobius First Place statuette for special effects in the Television Commercial category for “No. 5-The Film," created for Chanel. The production was done by Bazmark Inc/Revolver Film.
BMF Sydney won two First Place Mobius statuettes in the Television Commercial category for special effects and technique. Animal Logic created the special effects here, too. The work was done for Lion Nathan Australia. BMF also won a Second Place Certificate for direction.
BWM Sydney won two Mobius First Place statuettes in the Television Commercial: Internet Service Providers category for Telstra Big Pond. BCM Brisbane won a First Place Mobius for direction in the Television Commercial category for its work done for Queensland Transport. Junior Brisbane won a First Place Mobius for Specialty Advertising with its campaign for the Brisbane Writer’s Festival.
Also winning Second Place Certificates were Arnold Worldwide, Sydney for Print Advertising; Euro RSCG Worldwide, Sydney, three awards, two for Specialty Advertising and one for Services; M&C Saatchi, Sydney, Specialty: Humor; McCann Erickson Sydney, Print Advertising;
Entrants from 25 countries won 136 Mobius First Place Awards and 143 Second Place Certificates.
Best of Show winners will be announced Feb. 10 during the awards ceremony at the Directors Guild of America in Los Angeles.
More information is available at www.mobiusawards.com.