BAM SYDNEY, Y&R ARGENTINA DID IT FIRST IN 1999

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The one thing that the CB Blog will be good at over time is unearthing contenders for CB’s ‘Deja View’ page. Simply because so many industry people are now CB Bloggers (see counter) and many have long memories. Which brings us to Inspiral Condoms (top left), via Y&R Auckland which was recently posted. Unfortunately for its creators, the idea appears to have been done twice before, both in 1999, one for Condom Kingdom (middle left) created by Paul Fenton and Rob Martin-Murphy while at BAM SSB Sydney. (The headline on the BAM version says, “For all kinds of animals”). Ironically, the other was for Tulipan (below left) via Y&R Auckland’s sister shop Young & Rubicam Argentina, which was shortlisted at Cannes the same year, while the BAM version missed out.