ROWE INGEVICS GETS IN THE LOOP
Melbourne based Rowe Ingevics & Partners, founded by Jonathon Rowe and (former The Moult Agency, Sydney CD) Phil Ingevics, has been renamed The Loop Agency, coinciding with the agency’s first anniversary.
Says Rowe: “Branding ourselves Rowe Ingevics was sensible at the outset because our names had some meaning in the market. Now we are more established, a moniker that better reflects our business model is appropriate.”
Says Ingevics: “More and more brand building opportunities emerge everyday. We’re about helping brands stay in the loop – from the perspective of changing consumer need states, and what’s actually possible.
“This means about half our revenue is derived from strategic work at both marketing and brand level, and the rest from creative. We pride ourselves on bringing creativity to any business problem a client might encounter.”
Clients include carsales.com.au, Hudsons Coffee, Cheviot Bridge Wines and The Long Flat Wine Company, David Lawrence and Jigsaw fashion labels, Creative Brands, Citrofresh Organic Products, Autopeople Automotive Recruitment and St Vincent’s Institute of Medical Research
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“More and more brand building opportunities emerge everyday. We’re about helping brands stay in the loop – from the perspective of changing consumer need states, and what’s actually possible.“This means about half our revenue is derived from strategic work at both marketing and brand level, and the rest from creative. We pride ourselves on bringing creativity to any business problem a client might encounter.? Jesus. Could you start by bringing some creativity to your press releases? That one’s fucking awful.
What a croc!I think what they really meant to say is something like “When we first started out, we wanted to call the agency Rowe Ingevics & Partners because we thought our names added credibility and carried weight within the industry. We were wrong. We also didn’t realise that the acronym for our agency would be R.I.P. We are now concentrating on trying to offer more of a strategic service, because when it comes to creative, we are sadly lacking”.
Been there, done that.
How big was his brand?
Giant Leap, Leap, Loop. Originality reigns supreme in adland.
Surely there’s another photo of him out there. This is the one that introduced him to the world as the moult agency’s mail order russian bride.