incredibly lame...and what a missed opportunity to not blatantly sell....just goes to show that BWM is a lot of letters away from CP+B

'hot dog' the movie lives!!!

TERRIBLE! The stuff on air at the moment was the biggest rip off of Ming the Mercilesss from Big Train (1998) and this is even worse.Standard dick joke again BWM

That is really shit. I wonder if the creatives cracked a little stiffy in the corner?

It's so desperately 'viral.'Oh dear. Hate to be negative 'n all, but jesus, we're cracking out some real poo at the moment.

Bad. Real bad. I can smell something. Did someone fart?

no one deserves to watch this

This is perhaps the most desperate attempt for Fairfax to get some digital credibility yet seen.Who are Fairfax Digital Productions? Clearly someone desperately needed to have a viral campaign done, but guess what Fairfax - this isnt fucking viral, just like Big Ad was not viral.The whole point of viral is that you dont have to pay for exposure. Big Ad was a paid spend - 4000 paid for email addresses were seeded - and this Virgin execution (or should it be slow death?) is a Fairfax backed stunt.To all the ad agencies - please, please stop trying to understand interactive - every time you do, you fail miserably.

Er.. excuse me. 'Big Ad' was not viral? Seeded or not (I thought the staff of Foster Brewing sent it out originally) the result was certainly spectacular. How about a record 3.5 million hits worldwide. Not to mention the countless mpeg pass ons that could not be tracked (I must have received that mpeg 20 times last year). Presume you are from some interactive shop like NetX or whatever. Got a viral campaign you've done that has gone further than your mum?

jee that blond chick can hold her breath a long time. Anyone got her number.

To 7:06am, please show us an interactive agency that can actually write creative, not just do flash programming, and we'll gladly let you do it. Actually we'll need more than one.

Woeful!!

Does the BWM creative brief template have 'Sleazy' as a mandatory ?

Yeah... how do you know? You got a Spy Cam in the agency, have you?

it's not just mandatory for the briefs... exhibit a) the today show everytime they need some "professional ad commentary"...eeeewwww sleazy!!!!!And you don't need no spy cam for that!

i could not believe how absolutely shit this piece of work is.anyone that has their name attached to it should bow their heads in shame.i think most people with common sense can admit when they've created a turd. in this instance it's obviously not the case, as BWM are PR'ing this faecal matter. Stupid move.i cringe at the thought of being a fly on the wall at BWM and hearing those responsible congratulating themselves and talking about it in a positive light.....kill me now.

My name is Julie-anne, and I was the girl who was cast to hold her breath. It was really hard. No one explained to me that this ad was shit at the time. I wish I'd never done it now. After hearing all your horrid, horrid comments I am left with a nasty taste in my mouth.

Re: the person who thought the Big Ad was seeded. 7.06 is kinda right, email addresses were bought, 4000 of them, in addition to the Fosters family. So he/she is right about it not being viral. As for the person slagging off interactive agencies, I would say they are way on top of the ad agencies when it comes to online innovation. The ad agencies still dont seem to "get it." Which would explain why they are running scared - for the last 5 years they were campaigning against online, and now there are some $$$ they have all become experts. My money is on the NetX, Hothouse, Clear Blue Day, MassMedias of the world. And no, I dont work for them OR an ad agency; I get paid to analyse media spend.