MTC MERGES WITH OGILVY
CB hears that Auckland shops MTC (formerly known as Meares Taine) and AdvertisingWorks Ogilvy are merging, to be named Ogilvy, with combined billings of around $110m, making it one of the top four in NZ.
Sources say AdWorks Ogilvy MD Greg Partington (who has nearly 50 percent of the agency, the rest owned by WPP) has been in secret negotiations with MTC for some time, and the two have penned a deal which will see Adworks buy out MTC and absorb all staff. MTC owners Jeremy Taine and Roy Meares will help run the combined business. Josh Lancaster and Jamie Hitchcock, the senior creative team at MTC will take over the running of the brand side of the Ogilvy business. The retail side of the Ogilvy remains unscathed.
Sources say AdWorks Ogilvy MD Greg Partington (who has nearly 50 percent of the agency, the rest owned by WPP) has been in secret negotiations with MTC for some time, and the two have penned a deal which will see Adworks buy out MTC and absorb all staff. MTC owners Jeremy Taine and Roy Meares will help run the combined business. Josh Lancaster and Jamie Hitchcock, the senior creative team at MTC will take over the running of the brand side of the Ogilvy business. The retail side of the Ogilvy remains unscathed.
0 TrackBacks
Listed below are links to blogs that reference this entry: MTC MERGES WITH OGILVY.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/1184
3 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Campaign Brief Magazine
Subscribe to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
Fucking good on them. Roy and Jerry can swan around for a while.
But what will the swans do?
Keep winning!Sing it with me:Cheer, cheer the red and the white,Honour the name by day and by night,Lift that noble banner high,Shake down the thunder from the sky!Whether the odds be great or be small,Swans will go in and win overall,While her loyal sons are marchingOnwards to VIC-TOR-YYYYYYYYYYYYYYYYYY!!