NO GUTS, NO GLORY
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Inexplicably this is the third 'missing' campaign currently running in New Zealand.
Also, cats will be bloody disappointed if they expect to taste 'the goodness of the ocean'when eating a goldfish - goldfish are a fresh water species.......small detail, but probably proves that this isn't from the real G.U.T.S.
A cat was whimpering outside my window the other night. To put it out of it's misery I went outside and lopped it's head off with a spade. It wasn't until the deed was done that I remembered a poorly art directed poster up the takeaways saying a tabby called 'mr snuffles' was missing. I ignored it because I thought it was an ad. The cat wasn't whimpering at all, he was snuffling. Apparently.
I saw it on April Fools Day morning in the Herald. Thought it was juust a crap April Fools Day ad. Maybe it is.
I saw two twats holding yellow signs that read: Where have all the goldfish gone?This was in Wellington last Friday.I must say it is a brilliant and highly original way to extend this Cannes Grand Prix contender.
I especially love the audible CLUNK as the copy moves from the fun bit into the product detail.
Meh.
Shite.