The gang at Leo Burnett Sydney got good news from their worldwide creative director, Mark Tutsell at Burnetts Chicago that the McDonald's 'Inner Child' spot picked up two gold at The Addys, one for category and one for music from Nylon. If you haven't heard of the Addys, it is the biggest annual show in the US with over 60,000 entries every year. Most Yanks put it up there at least with Clio. Credits go to CD Mark Collis and creative team Stephen Coll and Matt Ryan.

Australia has sent in a record 707 entries to the Cannes International Advertising Festival, proving no price is too high to win a coveted Lion.
There are 142 Film entries, 170 in Press, 170 in Outdoor, 69 in Cyber, 62 in Direct, 39 in Radio, 39 in Media and last but not least, 6 in Titanium. Australia has high hopes for Cannes this year, with several Titanium chances (Virgin 'Jason Donovan', Tooheys 'Stolen Glasses', VB 'Boony' and Lynxjet), and hopefully a Gold Lion for the Carlton Draught 'Big Ad'.

TOP 10 COUNTRIES:
1. USA.......... 3384
2. BRAZIL ...... 2537
3. UK .......... 1959
4. GERMANY ..... 1916
5. SPAIN ....... 1410
6. FRANCE ....... 767
7. INDIA ........ 738
8. SOUTH AFRICA.. 726
9. AUSTRALIA .... 707
10. CANADA .......669

The organisers of the Cannes Lions 53rd International Advertising Festival today announced a total of 24862 entries from 81 countries will be competing for the much sought-after Lions at this year’s event, an overall increase of 12.5% versus last year. Without taking into account the new Promo Lions category, the increase is 9.67%. That's around A$20m coming in the EMAP coffers in London, with probably another A$20m on delegate fees, exhibition fees and hotel commissions.
Despite all the hype about Cyber taking over the world, the big money is still spent on Press, Poster and Film. Although it's catching up fast (up nearly 32%) to be around half of the Film entries.

Promo Lions n/a in 05, 622 in 06 (New Category)
Lions Direct 1614 in 05, 1509 in 06 (- 6.51%)
Media Lions 1076 in 05, 1466 in 06 (+36.25)
Outdoor 4667 in 05, 5282 in 06 (+13.18%)
Radio Lions 1020 in 05, 1032 in 06 (+1.18%)
Cyber Lions 1897 in 05, 2502 in 06 (+31.89%)
Press 6699 in 05, 7387 in 06 (+10.27%)
Film 4996 in 05, 4860 in 06 (-2.72%)
Titanium 133 in 05, 202 in 06 (+51.88%)
TOTAL 22102 in 05, 24862 in 06 (+12.49%)

“This is another record breaking year for entries with strong growth in Media Lions, Cyber Lions and Titanium categories, as well as a healthy launch for the new Promo Lions competition. Although the Festival is a reflection of what is happening in the industry, this level of growth is also an indication of the importance of competing in Cannes," commented Terry Savage, Executive Chairman of the Festival.

It was a big ad night for some and a big bad night for others at the action packed MADC Awards, held at the Grand Hyatt last Friday night. Our CB photographer braved extreme dangers, especially the 'foyer incident' (those pics suppressed) to take these pics.

The 2006 LIAA Entry Deadline is quickly approaching, and it's probably 100 times easier to win than a Cannes Lion, so all agencies in CB's Blue Zone, you should have no trouble getting the funds cleared by the agency CFO.
To access the entry kit, please visit: www.liaawards.com

LIAA honours the following media:
DESIGN
INTEGRATED MEDIA
INTERACTIVE MEDIA
POSTER
OUTDOOR
PRINT
RADIO
TELEVISION/CINEMA

DEADLINE for ENTRIES: Friday, 9th June 2006
For more information email: info@liaawards.com

ADVERTISING and DESIGN JURY PRESIDENT:
Graham Warsop, The Jupiter Drawing Room, South Africa
INTERACTIVE JURY PRESIDENT:
Daniel Bonner, AKQA London

It was a big night for Australia with a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards last week in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntz, representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\ Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
Here are a few pics (mainly of the Aussies and expats) from the night.

Don Blackley, one of Brisbane’s most highly awarded advertising creatives, is offering his services as a creative consultant.
After ten years as a copywriter at ad agencies in Brisbane and Sydney, followed by four years as Creative Director at Clemenger Brisbane, Blackley founded Blackley Advertising in 1994, which evolved into one of Brisbane’s top ten agencies.
Best known for the Sunrice “Sculptures" TV commercials, his advertising awards include Cannes Gold and Bronze Lions, Clio, New York Art Directors, London International, Mobius, Caxton, FACTS Commercial of the Year and FACTS Campaign of the Year
Blackley will share his time between consulting and lecturing in Advertising at QUT.
He can be contacted on donblackley@mac.com or 0413 948 203.

The Cannes Lions International Advertising Festival will further enhance the Young Creatives Competition by adding a Film category this year. The inaugural Young Creatives’ Film Competition challenges teams from around the world to create a 30 second commercial, to a set brief, shot entirely on the new Nokia N93. 10 teams of two young creatives’ will have 72 hours to film and edit their commercial.
Says Terry Savage, Executive Chairman of the Festival: “Since the enormous success of the Young Creatives Competition, which began in 1995, Cannes Lions has considered launching a Film category for some time. With the growing significance of mobile advertising combined with amazing performance from today’s mobile technology, the time is now right to introduce Young Creatives Film, enabling today’s young talent to showcase their creativity on a new form of advertising. It’s the perfect synergy."
The client, who is unveiled at the team briefing on Tuesday 20 June, will commission 10 teams from Argentina, Austria, Brazil, Czech Republic, Germany, Netherlands, Japan, Portugal, Spain and Sweden to film and edit a 30 second commercial. Teams will be issued with the new Nokia N93 advanced mobile video device to shoot original footage for their ads. Video edit suites and editing software will be supplied by Apple Computers. The winning film will be featured on the shots showreel and website following Cannes.

All entries are judged by the Cannes Lions Film jury and the winning team will be presented with a gold medal during the Film & Titanium Awards Ceremony on Saturday 24 June. They will also receive a complimentary registration to the 2007 Festival.

The Print & Cyber competitions will run independently of the Film competition and take place on Sunday 19 June and Monday 20 June respectively.

Brendan Tansey, CEO of Euro RSCG Australia, announced today the appointment of Rowan Dean to the position of Executive Creative Director.
Dean will be responsible for the creative leadership of Euro RSCG in Australia, taking over from Dale Rhodes, and will commence his new role on Monday, 29 May.
Euro’s search for their new ECD was quite different to most, beginning with a double page house ad aimed at not only recruiting for the position, but intended for clients too.
“As I said in the ad, we are not a traditional agency and we weren’t looking for a traditional creative. The appointment of Rowan is testament to that I believe," says Tansey.
Born in Australia, Dean began his career in London in the 1980’s as a copywriter for Cherry Hedger Seymour where he created the multi-award winning campaign for the UK launch of Foster’s Lager. Featuring Paul Hogan, this campaign was hailed as the most successful alcohol launch in Britain.
During his time overseas Rowan won numerous awards including a Gold and Silver Lion, and Silver D&AD for his work on Hamlet Cigars and British Telecom. He also won a Silver D&AD for his copywriting on Shell.
In 1986 Dean switched from copywriting to directing and joined London production company Rose Hackney, as a Director. While there he won a Silver Lion for his German ‘Aids’ commercial.
Dean returned to Australia in 1988 and became a partner in production company, Ibbetson Cherry Dean. In 1995 he established his own production company, Rowan Dean Films, which apart from winning local and international awards on a wide range of brands for clients such as VB, Pizza Hut, Kellogg, Colgate and Mitsubishi, was also acknowledged as one of the most successful production companies in Australia.
From 2000 -2003 Rowan was Chairman of AWARD where, as well as refocusing the industry on the strength of ideas, he was responsible for initiating the AWARD-for-Clients programme; the first serious industry project aimed at determining and fostering the link between creativity and advertising effectiveness.
Dean is the only Australian director to win Silver at D&AD for copywriting, and also the only Australian copywriter to win Silver at Cannes for directing.
“The effectiveness of the creative idea across all facets of business is something I have always believed in. I am looking forward to working with Brendan Tansey because I believe that both he and I represent the full spectrum of integrated skills at the top level of the agency," Rowan said.
Says Tansey: "Rowan is a huge talent but more importantly he cares about the same things we do – delivering great ideas for our clients and attracting the best talent to the agency. Our clients, and Euro will certainly benefit from the rich experience Rowan brings."

As expected, George Patterson Y&R, Melbourne took out Best of Show for the Carlton Draught 'Big Ad' commercial at their hometown MADC Awards held last night (Friday).
The spot also won Gold for best TV commercial over 45 seconds. Patts also scored Gold for their Fosters 'Boony' work in the Direct Marketing Integrated Campaign category.
Gold also went to Publicis Mojo for the Nike 'Run Yourself Ugly' magazine campaign and their Peter's Ice Cream 'Fresco' transit ad.
Gold also went to Mike Reed & Partners Post Productions for editing the TAC 'Haunted' commercial.

Best of Show
George Patterson Y&R for The Big Ad

Most Outstanding Contribution by a Creative Person
Emma Hill

Honorary Life Membership
Fysh Rutherford

Blackley Award – Creative Leader of the Year
James McGrath

Client of the Year
Fosters Australia for George Patterson Y&R – Boony

2005 Mentor Award
Angie Bird

Best Press Advertisement:

BRONZE
Virgin Blue 'Laundry'
cummins&partners

Best Small Space Press Advertisement:

BRONZE
Kraft 'Take the tube to London'
JWT

BRONZE
Australian Defence Force 'Fit things in'
Y&R Melbourne


Best Small Space Press Campaign:

BRONZE
Vegemite 'Tube'
JWT


Best Magazine Advertisement:

SILVER
Nike 'Miss July'
Publicis Mojo

BRONZE
Nike 'Pray The Wind Doesn't Change'
Publicis Mojo

BRONZE
Nike 'Abuse'
Publicis Mojo

BRONZE
Nike 'How Ugly Will They Make Me'
Publicis Mojo

BRONZE
SCA 'Big Heads'
Clemenger BBDO

Best Magazine Campaign:

GOLD
Nike 'Run Yourself Ugly'
Publicis Mojo

BRONZE
Target 'Underwear'
The Campaign Palace/Red Cell

Best Point of Purchase:

BRONZE
Fosters 'Model Horse'
George Patterson Y&R

BRONZE
SCA 'Wrestlers'
Clemenger BBDO

BRONZE
SCA 'Horse's Ass'
Clemenger BBDO

Best Point of Purchase Campaign:

BRONZE
Cadbury Schweppes 'Smashed Fruit'
George Patterson Y&R

BRONZE
Sorbent Clean & Fresh Toilet Wipes Campaign
Clemenger BBDO

Best Outdoor:

BRONZE
Fosters 'Because You're Worth It'
George Patterson Y&R

Best Outdoor Campaign:

BRONZE
Fosters 'Because You're Worth It'
George Patterson Y&R

Best Transit:

GOLD
Peters Ice Cream 'Fresco'
Publicis Mojo

BRONZE
Cadbury Scvhweppes 'Smashed Fruit- Cherry'
George Patterson Y&R

BRONZE
Cadbury Schweppes 'Smashed Fruit- Apple'
George Patterson Y&R

Best Flat Mail:

BRONZE
ANZ 'Big Pocket'
M&C Saatchi Melbourne


Best Dimensional Mail:

BRONZE
ANZ Financial Planning 'Pencil Case'
AJF Partnership

Best Non-Commerical Direct Mail:

BEST OF CATEGORY
ANZ 'Robots'
M&C Saatchi

Best Unaddressed Mail:

BRONZE
Gillette 'Scratch A Beard'
Clemenger BBDO Melbourne

Best Direct Marketing Integrated Campaign:

GOLD
VB 'Boony'
George Patterson Y&R

SILVER
Salesforce 'iquit campaign'
Twenty20 and Mindstream Digital

Best Ambient/Non - Traditional Media:

SILVER
VB 'Talking Boony Figurine'
George Patterson Y&R

BRONZE
Peters Ice Cream 'Fresco'
Publicis Mojo

BRONZE
Masterfoods 'Escalator'
Clemenger BBDO

Best Ambient/Non - Traditional Media Campaign:

BRONZE
VB 'Talking Boony Campaign'
George Patterson Y&R

Best 15 Second Television Commercial:

BRONZE
Nike 'Mutant Foot'
Publicis Mojo

Best 30 Second Television Commercial:

BRONZE
Fosters 'Shutdown'
George Patterson Y&R

BRONZE
Heinz 'Handed Down'
DDB Group

Best 45+ Second Television Commercial:

GOLD
Carlton Draught 'The Big Ad'
George Patterson Y&R

SILVER
Nike 'Maureen'
Publicis Mojo

BRONZE
Nike 'Reincarnate'
Publicis Mojo

BRONZE
Fosters Australia 'Blokebots'
George Patterson Y&R


Best Television Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo Australia

BRONZE
Fosters Australia 'Blokebots Campaign'
George Patterson Y&R

Best Cinema Commercial:

BRONZE
Nike 'Mutant Foot'
Publicis Mojo Australia

BRONZE
Nike 'Reincarnate'
Publicis Mojo

BRONZE
TAC 'Haunted'
Grey

Best 30 Second Radio Commercial:


SILVER
Bic 'Chicken'
Smart

BRONZE
NAB 'Per Favor'
See Life Differently

BRONZE
Bic 'Guinea Pig'
Smart

BRONZE
Bic 'Isolation Chamber'
Smart

Best 45+ Second Radio Commercial:

BEST OF CATEGORY
Fosters 'Leaf Blower'
George Patterson Y&R

Best Radio Campaign:

SILVER
Bic 'Failsafe'
Smart

Best Integrated Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo

SILVER
VB 'Boony'
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly'
Publicis Mojo

Best Community Service/Charity Advertisement:

BRONZE
Open Family 'Longest Night Appeal - Brick'
Grey

Best Community Service/Charity Advertisement - Television

BEST OF CATEGORY
Scope 'Stop the Noise'
Leo Burnett

Community Service/Charity Advertisement - Radio:

SILVER
Open Family 'Vicious Circle Boy'
Grey

BRONZE
Open Family 'Vicious Circle Girl'
Grey


Best Community Service/Charity Campaign:

BRONZE
Open Family 'Longest Night Appeal'
Grey

Best Student Entry:

SILVER
TAC 'Swing'
Student: Sam Holst

BRONZE
Clearasil Products ambient media campaign
Student: Natalie Djurdjevska

BRONZE
Parker Brothers 'Save it for the game'
Student: Jason English-Rees

BRONZE
Western Bulldogs
Student: Tian Murphy

Best Consumer Site:

SILVER
Fat4.com
tundra

SILVER
Brown Brothers Website redesign
DDB Group

SILVER
Skittles Gummies
Clemenger Proximity/Clemenger BLUE Digital

BRONZE
Yellow Pages 2006
DDB Group

BRONZE
Alannah Hill
Lemonade

BRONZE
adidas +10 Playoffs
Sputnik Agency

BRONZE
Pirates of the Caribbean - The Black Pearl, Volvo Ocean Race (VOR) team site
Spin New Media

BRONZE
XYZSTUDIOS.COM
XYZ Studios

BRONZE
Kylie Online Costume Collection
David Trewern Design

Best Digital Campaign:

SILVER
VB 'Boony'
George Patterson Y&R

BRONZE
Lee Jeans - High Rize
Spin Communications


Best CDRom, DVD, Kiosks & Installations/Presentations:

BRONZE
Mini at L'Oreal Fashion Week
SEE

Best Digital Advertising:

BRONZE
Carlton Draught 'The Big Ad'
George Patterson Y&R

BRONZE
MARS and SNICKERS are back - microsite
Clemenger BLUE Digital

Best Packaging (Label and Physical Shape):

BRONZE
Uncle Toby's A.O.
Cowan

Best Beverage Packaging (Label Only):

SILVER
Philip Shaw Wines Labelling
Square Circle Triangle

BRONZE
Yering Farm Farmyard Series
Ethos

BRONZE
Ol'Mera Olive Oil
Watts Design


Best Corporate Identity:

BRONZE
Fitline
Cornwell Design

BRONZE
RG Madden
Cornwell Design

BRONZE
Dan Magree Photography Corporate Identity
Davidson Design

BRONZE
Billard Leece Partnership
Cornwell Design

Best Brochure, Catalogue or Annual Report Design:

SILVER
St.Johns Ambulance Annual Report
Lemonade

BRONZE
The Group 'Sugar'
Paper Stone Scissors

BRONZE
The Group 'Timber'
Paper Stone Scissors

BRONZE
2 Oliver Lane
Three60

Best Book Design:

BEST OF CATEGORY
Billard Leece '10 Year Anniversary Book'
Cornwell Design

Best Signage/Environmental Design:

BEST OF CATEGORY
Degree Environmental
Cornwell Design

Best Magazine Design:

BRONZE
SummerWinter No. 2
Three60


Best Self Promotion Design:

BEST OF CATEGORY
GPYR Reception Magnet Wall
George Patterson Y&R


Best Miscellaneous Design:

BRONZE
Tabcorp Integrated Resort Proposal
GollingsPidgeon

Best Illustration:


BEST OF CATEGORY
Australian Sommelier's Association
Hoyne Design

Best Illustration Campaign:

BEST OF CATEGORY
Yering Farm Farmyard Series
Ethos

Best Copywriting:

SILVER
CarltonDraught 'The Big Ad'
George Patterson Y&R

SILVER
Nike 'Reincarnate'
Publicis Mojo Australia

BRONZE
Salesforce 'iquit!'
Twenty20 and Mindstream Digital

BRONZE
Nike 'Maureen'
Publicis Mojo Australia

BRONZE
Open Family 'Vicious Circle Boy'
Grey

BRONZE
Nike 'Run Yourself Ugly: Brochure'
Publicis Mojo

Best Art Direction:

SILVER
Nike 'Mutant Foot'
Publicis Mojo

BRONZE
Cadbury Schweppes 'Smashed Fruit - Cherry'
George Patterson Y&R

BRONZE
Cadbury Schweppes 'Smashed Fruit - Apple'
George Patterson Y&R

BRONZE
Cascade Drums O' Beer
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly Brochure'
Publicis Mojo

BRONZE
Nike 'Reincarnate'
Publicis Mojo

Best Art Direction Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo Austraila

BRONZE
Cadbury Schweppes 'Smashed Fruit'
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly'
Publicis Mojo

Best Typography:

SILVER
Nike Free Sole
Publicis Mojo

BRONZE
Monash University School of Music 'Crepuscule'
Paper Stone Scissors

Best Photography:

BRONZE
Sorbent 'Wrestlers'
Stuart Crossett for Clemenger BBDO Melbourne

BRONZE
Open Family 'Longest Night'
Stuart Crossett for Grey Worldwide


Best Photography Campaign:

BRONZE
Sorbent
Stuart Crossett for Clemenger BBDO


Best Original Music:

SILVER
Just Jeans 'Lobster'
Level Two Music for Publicis Mojo

BRONZE
Ford 'Chihuahua'
Dare Music and Front of House for JWT

BRONZE
Kayser Brazilian Cottons
Paper Stone Scissors


Best Soundtrack (Television or Radio):

SILVER
Carlton Draught 'Big Ad'
Cezary Skubiszewski for George Patterson Y&R

BRONZE
Reflex Innocent Printer
Level Two Music for O'Keefe, Murphy, Gaff (OMG Advertising)


Best Film Direction:

SILVER
Arla Foods 'The Hinted'
Exit Films for DDB, London

BRONZE
Berri 'McCoy'
The Pound for The Campaign Palace/Red Cell

BRONZE
Reflex 'Innocent Printer'
Renegade for O'Keefe, Murphy Gaff (OMG Advertising)

BRONZE
Boag's 'Quality Control'
Renegade for George Patterson Y&R

BRONZE
Telstra 'Bagpipes'
@radical.media for BWM Sydney

Best Cinematography:

SILVER
Arla Foods 'The Hinted'
Exit Films for DDB, London

SILVER
Berri 'McCoy'
Campaign Palace/Red Cell

BRONZE
Tooheys 'Catapult'
Exit Films for Saatchi & Saatchi, Sydney

Best Post Production Special Effects:

BRONZE
Twisties - Double Twist
Digital Pictures Iloura for Clemenger Sydney


Best Animation - Traditional:

BEST OF CATEGORY
Cadbury 'Cinema'
Glen Art Productions for Publicis Mojo

Best Animation - Computer:

BRONZE
Twisties - Double Twist
Digital Pictures Iloura for Clemenger Sydney

BRONZE
Noise Festival TVC
Qube Konstrukt

Best Editing:

GOLD
TAC 'Haunted'
Mike Reed & Partners Post Productions for Grey Worldwide

SILVER
Reflex 'Innocent Printer'
Mike Reed & Partners Post Production for O'Keefe Murphy Gaff

SILVER
ninemsn 'Turn Your Back'
Tide for Euro RSCG Worldwide

Two Australian-based filmmakers are among the top ten entrants in Getty Images’ peer-judged, short film competition, ‘The Next Big Idea’, which garnered more than 200 entries from 23 countries.
Morgan Christie from Sydney and Melbourne-based Santiago Sierra made the final cut with their respective films, following a simple brief: explore the one thing that links all creative work – ‘the big idea’ – and produce a 60-second film with at least half of the content originating from the vast collection of digital film and still imagery available at www.gettyimages.com. ‘The Next Big Idea’ is the first competition of its kind to provide filmmakers with unlimited visual assets. With immediate access to more than 1.4 million still images and over 100,000 film clips, filmmakers were able to conceive and execute their ‘big ideas’ to create innovative, original work.
Morgan Christie is a film industry professional and is committed to a career in directing. His film, ‘The Future Box’, has past, present and future wrapped up in one, 60 second, 1920s action film with a magic twist. Christie used archival imagery after discovering the vast range of such material available on gettyimages.com. “I started playing with era and genre to see what an old film from the early 1900s might have looked like if it were made today using modern camera and editing techniques," said Christie.
Mexican-born Santiago Sierra is a final year advertising student and hopes to develop an international career in advertising and film. His short-film, ‘Dark Forest’, is a metaphor in which the forest represents a magical other-worldly place where ideas, thoughts and images can be captured. The concept originates from Sierra’s belief that “the best ideas are very instinctual and natural". After shooting the film in Melbourne, he merged his material with Getty Images still imagery and film clips to create the final product.
The Next Big Idea’s overall winner, Mark Tapio Kines from the USA, will be awarded the grand prize for his film ‘The Closest Thing to Time Travel’, which depicts an invention that enables people to witness past events. He was selected from a shortlist of 28 films that made it to the final round of the competition for online peer voting. In addition to receiving US$10,000, Kines’ film will be premiered around the world together with the films of Morgan Christie and Santiago Sierra.
The initial 200-plus entries were reviewed and shortlisted by an international panel of industry experts including: Jeremy Hollister, founder and creative director, Plus et Plus (New York); Sophie de la Motte, executive producer and managing director, Hamster Publicité (Paris); John Turk, co-founder and head of production, RES Media Group (New York); and Mark Waites, co-founder and creative director, Mother (London).
“These films surprise with fresh ideas that exist in ways not possible before," said Lewis Blackwell, senior vice president, group creative director for Getty Images. “They display three crucial factors coming together brilliantly: the filmmakers’ creativity, the effectively infinite resources of our pre-shot footage and stills, and the potential of new editing tools. This leads to work that is unique to these times."
In 2004, Getty Images launched ‘The Big Idea’ which challenged seven of the world’s most innovative filmmakers to create works expressing their personal artistic vision. Responding to the enthusiastic feedback from the film community, it was reconceived for 2006 in a new, interactive format that would engage not only filmmakers but their creative peers interested in exploring ideas through film and photography.
‘The Closest Thing to Time Travel’ and the nine finalist films can be viewed online at www.gettyimages.com/thenextbigidea , and are scheduled to premiere at Getty Images’ events around the world:
New York City: Friday, May 19, at the AIGA MOVES event, Hiro Ballroom at the Maritime Hotel, 8:00pm
Los Angeles: Wednesday, June 7 at CineSpace, 7:30 pm
Sydney: Wednesday, June 14 at TANK, 7:30 pm
London: Thursday, June 29 at AKA, 7:30 pm

Australia has scored a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards, which have just been presented in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntzm representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.

YELLOW PENCILS
George Patterson Y&R Melbourne: for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).
Host/Glue Society Sydney: for Virgin Mobile "Jason Donovan" (Integrated Advertising).
Host/Glue Society/NetX Sydney: for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).
BMF Sydney: for Tooheys 'Stolen Glasses' campaign (Direct - Direct integrated response).
TBWA\Whybin Auckland: for Adidas "Bungee Soccer Ball" (Ambient - Live Events).

NOMINATIONS
George Patterson Y&R, Melbourne: for Carlton Draught "Big Ad" (TV and Cinema Advertising).
The Glue Society, Sydney: for Club V "Summer Dance Space" (TV & Cinema Graphics).
Lowe Hunt Sydney: for the Lynxjet Campaign (Integrated Advertising).

YELLOW PENCILS - ASIA
Press Advertising
Title: Desert / Underwater / Ocean
Entrant: Saatchi & Saatchi Singapore
Client: Greenpeace
Roadside Posters Large Billboards
Title: Housewife
Entrant: Euro RSCG Flagship, Bangkok
Client: 11 News 1 Channel

This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 were nominated for a D&AD award.

2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.

2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded

The 2006 Cannes workshops programme, included as part of the delegate registration package, will leave you pumped full of knowledge and fresh ideas.
Workshops hosted by:
Hertz: Radio And Other Clever Advertising, Radio For Art Directors – turning a sacred radio rule on its head, to demonstrate different ways to approach breakthrough radio advertising.
Wunderman, Online In 2006: Trends To Tactics And Everything In Between – even though the technology has grown at lightening speed, the advertising principles remain the same.
Design Business Association, How To Champion Effective Design Within Your Organisation Carefully – focused design investment can increase return on capital employed and increase net margin.
Neuro-Insight, Brain Imaging In Advertising And Media Research – great advertising does not work its magic through logic and reason and words, but through emotion.
Draft, Creating Branded Retail Environments – leveraging in-store marketing, visual merchandising, signage and graphics to create a retail experience that is engaging, enlightening and optimally enriching.
Locamundo, (R)evolution For Car Adverts: Create Car Adverts With CGI Cars And Real Life Locations – reality-based visualisation technology, which makes it possible to create advertisements for cars without the classic production problems.
MSN, Digital Inspiration By Observation, Experimentation And Collection – DoubleYou Joakim Borgstrom and MSN’s favourite, most creative advertisements from around the world.
Grey Worldwide, Embracing The Process: Making Effective Music For Advertising/Branding – investigating music used on an advertisement, exploring the process of its creation or selection, from beginning to end.
Corbis, Convergence And Creativity: Making Good Business Out Of Good Ideas – a guide to finding the media to support a great idea, and then dealing with the rights that make the idea possible.
Apple, Podcasting: A New Opportunity – the ins and outs of podcasting and Creativity And The Mac – tips to make your creativity fly.
Plum Productions, Thinking Outside Of The Box For Your TV Commercials – how to bid your jobs for the best results… efficiently and effectively.
Workshops will take place from Monday 19 - Saturday 24 June, level 01 of the Palais, and are only available to registered delegates of the 2006 Festival.
Book now to avoid disappointment as places are strictly limited:
http://www.canneslions.com/festival/workshops/workshops.cfm

A lawsuit filed earlier this month in the U.S. by a longtime McCann Erickson media executive who alleges he was wrongfully terminated because of his age is drawing attention to what one executive recruiter calls "the elephant in the room". The advertising business has always been a youth-obsessed profession because of the demographic-targeting requirements of so much of its end product, but today new forces are shaping industry perceptions and planning. Marketers are exerting intense pressure on agencies to find new ways to adapt to a rapidly evolving media landscape. Insiders acknowledge a general industry sense that the new world of digital communications is "a young person's business." Some even suggest that "15, 20 or 25 years of experiences can actually be a disadvantage" for agency personnel who must suddenly reorient themselves to operate effectively in a digital environment. Others argue that the issue of competence in this field is not related to age but rather to a person's attitude and enthusiasm for adapting to and finding energizing challenges in a time of epochal change.

THIS WEEK'S QUESTION: Do you think that the changing media environment is fueling age discrimination at ad agencies?

Leo Burnett Sydney creative Paul Nagy is joining Clemenger BBDO Wellington from July.
Nagy will take the role of Head of Copy and work alongside Deputy Creative Director Mark Harricks.
Nagy has won a string of advertising awards and is a past winner of the Australian Young Writer of the Year award for his horror novel The Mind’s Eye.
Clemenger BBDO Wellington CEO Philip Andrew says Nagy is a world-class creative talent.
“Paul’s brilliant. He has a deep strategic approach and a highly original creative brain. His job title - Head of Copy - reflects the deep respect we have for the writer’s craft. Paul will work across our client list, and through every medium we’re working in."
Says Nagy: “It’s a fantastic environment to be going into. The integrated approach at Clemenger BBDO is the way of the future and the client list is blue chip. The work Clemenger Wellington produces is world class, and the fly fishing in New Zealand is not bad either."

Whilst David Droga was officially in Sydney this week to address a very heavy Microsoft sponsored conference (on stage with James Packer), last night (Tuesday) he offered lots of valuable advice free to this year's crop of AWARD School students. Droga himself graduated from AWARD School in 1987 (the same year as Craig Davis) and has always been a fan of this amazing training course, started by Ray Black back in 1982. Droga (right) is pictured with Saatchi & Saatchi ECD David Nobay (left) and Rob Belgiovane, ceative partner of BWM (middle) at a CB lunch yesterday.

In response to ever increasing client demand for ideas beyond traditional advertising, Sydney based Naked has expanded its ideas department with the appointment of Cleve Cameron – a former creative of Saatchi & Saatchi’s celebrated Wellington office, Author, Filmmaker and mysterious Spungochief.
Cameron’s earlier work in ‘slitting the glug of mass media’ and story telling makes his appointment to Naked a real meeting of like minds.
With work held in New Zealand’s National Museum, Cameron’s creative output goes beyond advertising to include: a roving radio station, the multi-media novel ‘Beop! A Fable of Hope’, talking mail boxes, the world’s first action replay stamp for New Zealand Post and short films. He recently won bronzes at AWARD for NZ Post (2004) and The Women’s Refuge cinema ad (2005).
“Cleve is a unique creative talent. He’s got an amazingly impressive track record of innovation within existing channels and he’s picked up some creative awards along the way. What I find really interesting is that he’s created new channels for brands to engage consumers and that’s choice, bro" says Chris Round, Naked’s Head of Ideas.
“Naked are in a fantastic space to really blast some life into the world of ads and communications", says Cameron.

Top International Director Peter Bloomfield has joined Film Construction.
Peter Bloomfield became a full member of the Director’s Guild of America after directing episodes of CSI and Special Ops Force for Jerry Bruckheimer, who then hired him as Second Unit Director on Con Air and Kangaroo Jack. Bloomfield also directed the New Line television pilot Hard Knox (Lee Majors, Tom Callabro) and recently directed second unit on the feature film Failure to Launch (Sarah Jessica Parker, Mathew McConnaghy). These experiences expanded Bloomfield’s commercial career, enabling him to work for clients such as Philip Morris, the US Army, Northrop Grumman, Parke Davis, Chevrolet, Ford, Chrysler, Delta Airlines, US West, TD Waterhouse and Aventis.
Since returning to Sydney, Bloomfield has shot a number of celebrity spots for Foxtel (Hugh Jackman, Ian Thorpe), Myer (Dame Edna Everage), Castrol (Adam Gilchrist), Caltex (Vince Engal) and Beaurepaires (Sophie Monk).
Contact Stephen@filmconstruction.com for more details.

As previously rumoured, Advertising Works Ogilvy announced today that it has concluded the purchase of Meares Taine Creative (MTC). MTC will be merged into AWO’s Stanley Street premises, effective 1 June 2006.
Roy Meares and Jeremy Taine will become Executive Creative Directors in AWO.
Additionally, Roy Meares and Mike Watkins have been appointed Directors of AWO, joining the two existing Directors, Russell Tate and Greg Partington.
Award-winning creatives, Josh Lancaster and Jamie Hitchcock will both assume the position of joint creative director while Kim Ellison retains her position as Creative Director, Retail.
Greg Partington, MD and shareholder of AWO said, “This is a very exciting move for us. It brings together an agency with an undeniable reputation for creative excellence with Advertising Works Ogilvy, a large multi-national with an impressive 360 degree resource capability, but not known for its creative work".
According to Partington, “my purpose in recent months has been to drive mediocrity out of our business creating centres of excellence in retail, interactive, direct marketing and more recently public relations. MTC’s creative product will form the heart of this new agency, making our offer unassailable, our work for clients so much more effective."
Partington acknowledges that producing great work does not come easily and is fully aware of the culture shift required to make this acquisition a success. But he equally acknowledges that his company must set its standards higher if it is to deliver its best for AWO clients.
Roy Meares said of their decision to join forces with AWO, “This is a great opportunity for us to really spread our wings creatively. With our size and client mix, the creative opportunities are going to be endless. It will give us the critical mass to attract and nurture the best creative people available. Ogilvy Singapore has had the top spot for too long, it needs competition!"
“As for our clients, it will be ‘business as usual’ but we’re looking forward to introducing them to AWO’s pretty hot 360 degree offering. Many are already keen to capitalise on some of the advanced production technologies the boys have to offer".
Russell Tate, Chairman of STW Group is absolutely delighted with the acquisition. “This is another outstanding business move for Adworks Ogilvy in New Zealand. The merger of Advertising Works and Singleton Ogilvy and Mather has been a huge success. The new partnership with MTC will take Adworks Ogilvy into a whole new level of creativity and competitiveness. Clients cannot help but benefit from this".

Will Australia snare one or more coveted Yellow Pencils from its record seven Nominations at the D&AD Global Awards to be held in London on Wednesday night? CB hears several Australian agencies are sending creatives along to the 2500 seat gala dinner just in case, including George Patts Y&R Melbourne, BMF Sydney, The Glue Society and, from Auckland, TBWA\Whybin. This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
Tune into the CB Blog 1pm on Thursday (Sydney time) for results.

Campaign Brief NZ Agency of the Year Saatchi & Saatchi leads the agency pack at the shortlist stage of the New Zealand Axis Awards, which will be staged at the end of June. Not including Craft (except agency produced) Saatchi's have 33 on the shortlist, followed by Colenso BBDO with 25, Publicis Mojo with 22, DDB with 15 and Clemenger BBDO Wellington with 10. Other shops that figure on the chart are MTC with 7, Whybin\TBWA and M&C Saatchi with four each, Y&R and WOW Rapp Collins with 3 each, followed by AIM Proximity and Insight with 2 apiece, and Draft and Tequila\TBWA with one each.

TELEVISION: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
ColensoBBDO - 'Simplifying Summer'
DDB New Zealand - 'SKY Movies'
Publicis Mojo - 'Be Ready'
Publicis Mojo - 'Hallensteins'
Saatchi & Saatchi NZ - 'Crap Movies - Tension, Ballboy, Gangsta, Cups'
Saatchi & Saatchi NZ - 'Abuse it'

TELEVISION: CONSUMER PRODUCTS
ColensoBBDO - 'Hair Whip'
ColensoBBDO - 'Go in the Ocean'
ColensoBBDO - 'Undies'
ColensoBBDO - 'Stomach Hold-In'
ColensoBBDO - 'Pop-Out'
DDB New Zealand - 'True Story'

TELEVISION: CONSUMER SERVICES
ColensoBBDO - 'Rabbi'
Saatchi & Saatchi NZ - 'Abuse it - Captions'
Saatchi & Saatchi NZ - 'Abuse it - Slideshow'

TELEVISION: LEISURE
Clemenger BBDO Wellington - 'Tsunami'
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Bedroom'
ColensoBBDO - 'Playboy: Bathroom'
DDB New Zealand - 'Darth Tater'
DDB New Zealand - 'Bridget Jones'
DDB New Zealand - 'The Terminal'

TELEVISION: RETAIL PROMOTIONAL
Publicis Mojo - 'Cougar'
Publicis Mojo - 'CAR'
Publicis Mojo - 'Flat'
Publicis Mojo - 'Emergency'
Publicis Mojo - 'Demo Man'
Saatchi & Saatchi NZ - 'Crap Movies - Ball boy'
Saatchi & Saatchi NZ - 'Crap Movies - Tension'
Saatchi & Saatchi NZ - 'Crap Movies - Cups'

INTERNATIONAL: ELECTRONIC
curious film - 'say hello'
Plaza Films - 'Big Ad'
Plaza Films - 'Launch'
Sydney Film Company 'Past Experience'

MAGAZINE: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
DDB New Zealand - 'SKY Movies'
Saatchi & Saatchi - 'Noise Reduction - Screaming, Barking, Roaring'

MAGAZINE: CONSUMER DURABLES
Saatchi & Saatchi - 'Rav4 - Bike'
Whybin\TBWA - 'Dinner's Ready'

MAGAZINE: CONSUMER SERVICES
Y&R - 'Magnets'

MAGAZINE: LEISURE
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
ColensoBBDO - 'Playboy: Pool'
DDB New Zealand - 'Starbucks'
DDB New Zealand - 'Apple'
DDB New Zealand - 'Coke'
WOW Rapp Collins - 'Kiddie Lock'

MAGAZINE: LIQUOR
Saatchi & Saatchi - 'SOL - Hacienda'

MIXED MEDIA: CAMPAIGN
ColensoBBDO - 'Lets Play Poker'
Saatchi & Saatchi NZ - 'Telecom British Lions Tour'
Saatchi & Saatchi NZ - 'Rav4 - All Mine'
Saatchi & Saatchi NZ - 'Rubbish Film Festival'

NEWSPAPER: LIQUOR
M&C Saatchi - 'Dishes'
M&C Saatchi 'Shopping'

NONE OF THE ABOVE
DDB New Zealand - 'The stunt that never was'
Publicis Mojo - 'Xmas Bag'

OUTDOOR & INDOOR: BILLBOARD SINGLE
MTC - 'gingers'
Publicis Mojo - 'Drunk'
Saatchi & Saatchi NZ - 'Legally Blonde'

OUTDOOR & INDOOR: GUERILLA
ColensoBBDO - 'Manhole'
Saatchi & Saatchi NZ - 'Antz Leaves'
Saatchi & Saatchi NZ - 'Making Phones Ring'
Whybin\TBWA - 'Be the Ball'

OUTDOOR & INDOOR: POSTERS
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
Publicis Mojo - 'New Zealand'
Publicis Mojo - 'Japan'
Publicis Mojo - 'England'

OUTDOOR & INDOOR: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
M&C Saatchi - 'Have You Done The Groundwork?'
Publicis Mojo - 'Mizuno'
Y&R - 'Nokia Video Calling'

OUTDOOR & INDOOR: TRANSIT SINGLE
Saatchi & Saatchi NZ - 'No Regrets - Paper Bag'
Y&R - 'Nokia Video Calling - office'

PUBLIC SERVICE & CHARITY: CAMPAIGN (UNPAID)
ColensoBBDO - 'Drain Signs'
MTC - 'Than Shwe/Mugabe/Gyanendra'
Saatchi & Saatchi NZ - 'Not just a Women's Refuge'

PUBLIC SERVICE & CHARITY: ELECTRONIC (PAID)
Clemenger BBDO Wellington - 'High Rise'
Clemenger BBDO Wellington - 'Numbers'
ColensoBBDO - 'Quiet Please'

PUBLIC SERVICE & CHARITY: ELECTRONIC (UNPAID)
Publicis Mojo - 'Storm In a Tea Cup'
Publicis Mojo - 'Pavement'

PUBLIC SERVICE & CHARITY: PRINT (PAID)
Clemenger BBDO Wellington - 'Power Pole'
Clemenger BBDO Wellington - 'Lift Stickers'
Clemenger BBDO Wellington - 'Car Lift'
Clemenger BBDO Wellington - 'Sunbather'

PUBLIC SERVICE & CHARITY: PRINT (UNPAID)
DDB New Zealand - 'Shark Fin'
Publicis Mojo - 'Ketchup'
Saatchi & Saatchi NZ - 'Not Just a Women's Refuge - Lounge'

RADIO: CAMPAIGN
Saatchi & Saatchi NZ - 'DB - Sounds Good'

RADIO: SINGLE
MTC - 'Beach'
MTC - 'Friday Night'
Saatchi & Saatchi NZ - 'DB - Cheerleader'
Saatchi & Saatchi NZ - 'DB - Rhino'

DIRECT MARKETING: DIRECT - CAMPAIGN
AIM Proximity - 'MINI Movies'
Saatchi & Saatchi - 'Piccinini Microsite and Podcast'

DIRECT MARKETING: DIRECT - NOT FOR PROFIT
ColensoBBDO - 'Cards'

DIRECT MARKETING: FLAT DIRECT MAIL
AIM Proximity - 'Perspex Cheque'
Draft 'Glow in the Dark'
TEQUILA\Auckland - 'Bistro at your place'

DIRECT MARKETING: INTERNET
Insight NZ 'The League of Thinning Men - Website'

DIRECT MARKETING: OUTDOOR AND AMBIENT
DDB New Zealand - 'Be your own porn star'
DDB New Zealand - 'Come Together'
DDB New Zealand - 'Original Art Sale'

INTERACTIVE: MOBILE
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: ONLINE/INTERACTIVE CAMPAIGN
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Ferrit Microsites'
WOW Rapp Collins - 'Keep Your Lid'

INTERACTIVE: RICH MEDIA ADS
Saatchi & Saatchi - 'Army Banner 2006'

INTERACTIVE: VIRAL - INTERACTIVE
Saatchi & Saatchi - 'Merry Messages'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: VIRAL (MPEG/digital Video)
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'No Regrets'

INTERACTIVE: WEBSITE DESIGN AND ART DIRECTION
Insight NZ - 'The League of Thinning Men - Website'
Saatchi & Saatchi - 'Patricia Piccinini'
Saatchi & Saatchi - 'Toyota Prius Donkey'

CRAFT: ART DIRECTION AND TYPOGRAPHY
Clemenger BBDO Wellington - Life
Clemenger BBDO Wellington - Death
Clemenger BBDO Wellington - Love
MTC - 'Gingers'
Publicis Mojo - 'Pavement'
Publicis Mojo - 'Spinning Type'
Publicis Mojo - 'Penny'
Publicis Mojo - 'Grace'
Publicis Mojo - 'Penny 2'
Publicis Mojo - 'Milky Bar Kid'
Publicis Mojo - 'Ideal Milk'
Saatchi & Saatchi NZ 'SOL - Hacienda'

CRAFT: COPYWRITING
MTC - 'Beach'
MTC - 'Friday night'
Saatchi & Saatchi NZ - 'British Lions - When the Invader Calls'
ColensoBBDO - 'Undies'
WOW Rapp Collins - 'What Went Wrong'

CRAFT: IMAGE (Includes Photography/illustration)
DDB New Zealand - 'Shark Fin'
M&C Saatchi - 'Food Chain'
Publicis Mojo - 'Salty'
Whybin\TBWA - 'Lion Tamers'

CRAFT: SOUNDTRACK
human Worldwide - 'Sensations - Four Sensations'
human Worldwide - 'Stand in Black - Tana'
Liquid Studios - 'Vodafone Nudies Volleyball'
SOUNDTRAX - 'Speights'

CRAFT: TV/CINEMA - ANIMATION
curious film - 'journey'
Flux Animation Studio - 'Sheets'
Yukfoo Animation - 'Wobbles'

CRAFT: TV/CINEMA - CINEMATOGRAPHY
curious film - 'glasson BCRT'
Film Construction - 'RABBI'
Silverscreen Productions - 'High Rise'

CRAFT: TV/CINEMA - DIRECTION
Automatic Limited - 'Sensations'
curious film - 'glassons BCRT'
Film Construction 'ROMANCE'
Film Construction - 'RABBI'
Flying Fish NZ - 'AMP 'Life'
Flying Fish NZ - 'Speights 'Super 14 Sponsorship'
Luscious International - 'Storm in a teacup'
Plaza Films - 'Towies'
Silverscreen Productions - 'Occupation'
Silverscreen Productions - 'High Rise'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - EDITING
Film Construction - 'RABBI'
Republic Films - 'Pausing'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - SPECIAL EFFECTS
Curious Film 'yoga'
FAT Ltd 'Tsunami'
Film Construction - 'ALAC MALES'
Oktobor - 'LTNZ 'High Rise'
Silverscreen Productions - 'Rathouse'

One of Publicis Mojo Auckland’s hot new creatives is still celebrating his major win at the prestigious 2006 Clio Awards this week.
Loίć Cardon, who recently joined Publicis Mojo from TBWA Paris, was winner of The Grand Clio and two golds in the print category for the Playstation 2 ad ‘Head'.
Loic and his creative partner, Estelle Nollet, joined Publicis Mojo last month. Both have been the recipients of a number of high profile awards including two Lions at the Cannes International Advertising Festival in 2004, two Eurobest, two Silver Pencils at The One Show,, two YoungGuns Bullets, one Artistic Directors Club Merit and one silver Andy. They were also selected to represent France for the Young Creative contest in Cannes.
While Loίć’s latest win was for work created at TBWA Paris, Publicis Mojo Executive Creative Director, Nick Worthington, says he is delighted to have the talented team on board.

Creatives are invited to celebrate 50 Years of Australian Television Advertising at the Powerhouse Museum, Coles Theatre, on Wednesday 7 June, from 5.30pm. There will be drinks and a tour of the ‘On the Box’ 50 years of television exhibition – an AFA and AWARD Celebration of The Best TV ads of the past 50 years with creative panel chaired by Russell Smyth, creative director, The Campaign Palace, Sydney.
To book, contact Christina Grant: christina@afa.org.au

BWM Sydney creative partner Rob Belgiovane (right), together with client Amanda Johnston, director of marketing at Telstra BigPond, will join other members of TheNetworkOne (including Aussie expat Andy Fackrell, ECD of 180 Amsterdam) and their clients (O2 and Adidas) at a seminar at Cannes in June, entitled 'Small Giants of Advertising'.
Global clients are turning to the best talent for their advertising, regardless of size. A new type of creative agency has emerged: the 'small giant', capable of delivering exciting global campaigns without the infrastructure of more traditional '100+ office' agency networks.
What is their secret? Hot 'small giant' agencies and their clients share key insights into three successful global case histories: O2, ADIDAS and TELSTRA.
Elliot Polak - Founding Partner & Managing Director, Text Appeal
Julian Boulding - President, thenetworkone
Charles Vallance - Founding Partner, VCCP
Amanda Jennings - Head of Brand Experience, O2
Rob Belgiovane - Founding Partner & Executive Creative Director, BWM
Amanda Johnston - Director of Marketing, Telstra BigPond
Chris Mendola - Founding Partner & Managing Director, 180
Andy Fackrell - Executive Creative Director, 180

TBWA\Whybin Auckland head of art Guy Roberts collects the agency's Innovative Media Grand Clio and Gold Clio for Adidas 'Be The Ball' at the Clio Awards in Miami last night. The Adidas work's next stop is D&AD next Wednesday: it has a Nomination and fingers crossed for New Zealand that it goes on to win a coveted Yellow Pencil.

The Carlton Draught 'Big Ad' via George Patterson Y&R, Melbourne has won Silver at the 47th Clio Awards in South Beach, Florida, beaten for Gold by Guinness out of AMV/BBDO, London. (There was only one Gold and one Silver in the category). Land Transport 'High Rise' also won Silver for Clemenger BBDO, Wellington. Saatchi & Saatchi Sydney won a Bronze for their United Nations 'Killed by a Car' radio spot.
Revolver Film won two Bronzes in Cinematography, for Nike 'Reincarnate' and Toyota Camry 'Knives', while Animal Logic won Bronze for Special Effects for the Carlton Draught 'Big Ad'.

MIAMI – For the unprecedented third year in a row, work from Wieden+Kennedy London on behalf of Honda has been selected as the Best-in-Show Grand Clio winner in the Television category, this year for the imaginative and widely praised campaign featuring the two-minute epic “Impossible Dream", “Dreams" and “Choir." The presentation has just been made at the historic Jackie Gleason Theater in South Beach, Miami on the final night of the annual Clio Festival.
In addition, for the second year in a row Crispin Porter + Bogusky, Miami, was named Clio Agency of the Year and TBWA\Worldwide collected the Clio Agency Network of the Year honors. Those awards are determined by the agency office and network that score the most Clio statue points in a given year. DDB Worldwide Chicago made the best showing in the Radio category, picking up four Gold Clios.
This year marks the first time an agency-client pairing has won a Grand Clio three years in a row. In 2004, Wieden+Kennedy London and Honda picked up the TV Grand Clio for the mesmerizing “Cog", and last year took the same top honor for the captivating animated 90-second spot “Grrr".
Wieden+Kennedy, London and TAXI, Toronto, Canada, led the way in the TV/Cinema category with three Gold Clios each; Abbott Mead Vickers BBDO, London, UK and Creative Juice\G1 in Bangkok, Thailand each won a pair of TV Gold Clios. The TCinema jury, led by executive jury chair Tony Davidson, executive creative director, Wieden+Kennedy, London, awarded a total of 17 Gold, 28 Silver and 47 Bronze Clios in the category.
GOLD WINNERS:
* Abbott Mead Vickers BBDO, London, UK, TV/Beverages Alcoholic, “noitulovE" for Guinness
* Abbott Mead Vickers BBDO, London, UK, TV/Direction, “noitulovE" for Guinness
* Arnold Worldwide, Boston, MA, USA, TV/Campaign, “Fat Boys/Decal Conscious/Urban Hipster :60/Gumballs :60" for American Legacy Foundation – Fair Enough
* Creative Juice\G1, Bangkok, Thailand, TV/Campaign, “Tyre/Twister/Robbery" for Bangkok Insurance
* Creative Juice\G1, Bangkok, Thailand, TV/Insurance, “Twister" for Bangkok Insurance
* Crispin Porter + Bogusky, Miami, FL, USA, TV/Campaign, “Fat Boys/Decal Conscious/Urban Hipster :60/Gumballs :60" for American Legacy Foundation – Fair Enough
* Del Campo Nazca Saatchi & Saatchi, Martinez, Argentina, TV/Music-adaptation, “Lullaby" for Pampers
* Gorgeous Enterprises, London, UK, TV/Cinematography, “Office" for Mercedes
* MJZ, London, UK, TV/Music-adaptation, “Balls" for Sony BRAVIA
* Partizan Entertainment, Los Angeles, CA, USA, TV/Automotive, “Choir" for Honda
* TAXI, Toronto, Canada, TV/Campaign, “Office/Golf/Coach" for Pfizer Canada – Viagra
* TAXI, Toronto, Canada, TV/Toiletries-Pharmaceuticals, “Golf" for Pfizer Canada – Viagra
* TAXI, Toronto, Canada, TV/Toiletries-Pharmaceuticals, “Office" for Pfizer Canada – Viagra
* TBWA\Paris, France, TV/Public Service, “Cameraphone" for Department of Transport – Teenage Road Safety
* The Mill, London, UK, TV/Animation, “PSP – A Day in the Life" for Sony PSP
* Wieden+Kennedy, London, UK, TV/Automotive, “Choir" for Honda
* Wieden+Kennedy, London, TV/Campaign, “Dreams/Impossible Dream/Choir" for Honda

RADIO
DDB Worldwide Chicago, was the standout winner in the Radio category, collecting four Gold Clios, one Silver and one Bronze. The Clio Radio jury, headed by executive chair Terry O’Reilly, partner at Pirate Radio & Television in Toronto, Canada, awarded a total of five Gold, four Silver and 12 Bronze Clios. No Grand Clio was selected for the category.
GOLD WINNERS:
* DDB Worldwide Chicago, IL, USA, Radio/Beverages Alcoholic, “Genius/Mr. 80 SPF Wearer" for Bud Light
* DDB Worldwide Chicago, IL, USA, Radio/Beverages Alcoholic, “Genius/Mr. Nosebleed Section Fan" for Bud Light
* DDB Worldwide Chicago, IL, USA, Radio/Campaign, “Genius/Mr. Backyard Bug Zapper Inventor, Genius/Mr. Jean Shorts Wearer" for Bud Light
* DDB Worldwide Chicago, IL, USA, Radio/Campaign, “Genius/Mr. Nosebleed Section Fan, Genius/Mr. Over-Zealous Foul Ball Catcher, Genius/Mr. Las Vegas Trip Taker" for Bud Light
* DeVito/Verdi, New York, NY, USA, Radio/Campaign, “Grandma/Video/Backyard BBQ" for National Thoroughbred Racing Association

Say something honest. No holds barred. A classic.

CB hears former Euro RSCG Worldwide Sydney CEO Glen Fraser (top right), who left the agency in December last year, will form a new agency with Dale Rhodes (bottom right), the current Euro Sydney creative director, who is contracted to the agency for another three months. When contacted, Rhodes would not comment, only to say he was at the agency for the next three months and it was business as usual, unless a replacement CD comes on board before then. Asked if he did decide to form a new shop would it be fully integrated (Rhodes has directed commercials before and has a broad set of skills), he replied yes, but stressed a start up would be only one of his options. When contacted, Glen Fraser had no comment, other than saying he was thoroughly enjoying the break from the business.

The Innovative Media Grand Clio has been awarded to TBWA\ Whybin, Auckland, for their “Be The Ball" promotion for client Adidas FIFA World Cup. It was also the only Gold Clio winner in the category.
Publicis Mojo, Melbourne won Gold for Nike in the Design category while DDB Auckland won two Bronze Clios, both for Volkswagen 'Snowflake' in the Print and Design categories. Lost Films, Melbourne won Silver in the Student category for Transport Accident Commission 'Swing', a catehory which only had one Gold, two Silver and three Bronze awarded.
Juries for the 47th international Clio Awards tonight announced Grand Clio winners for “best-in-show" in five of six categories, as well as a total of 29 Gold Clio winners for the evening at the Clio Content & Contact, Print, Internet, Design, Innovative and Integrated Media Awards Gala at the Jackie Gleason Theater in South Beach, Miami, part of the annual Clio Festival, May 13-16. Clios in the Television/Cinema and Radio categories will be announced tomorrow night, Tuesday May 16.
With just under 19,000 submissions received from around the world, only about one percent of all entries qualify to receive a Gold Clio. If judges determine a Gold winner is “best-of-the-best" in the category, they have the opportunity to bestow an even higher honor: the Grand Clio.
The Innovative Media jury, led by TBWA Tokyo's John Merrifield, presented a total of one Grand, one Gold, one Silver and seven Bronze Clios in the category.
Taking the 2006 Grand Clio for Content & Contact (C&C), a first of its kind category created just three years ago to recognize breakout work at the intersection of creative and media, was Dentsu Inc., Tokyo, Japan, for an elaborate “Fill the City with Questions" campaign on behalf of the Goo Internet portal site.
In the Print/Poster category, which also includes Billboards, TBWA\Paris, France turned in a stunning performance, capped off with a Grand Clio for the print ad “Head," created for Sony PlayStation 2. TBWA\Paris won 14 Clios in the category: one Grand, six Gold, one Silver and six Bronze.
Three Gold Clios were awarded in the Internet category. The winners were Forsman & Bodenfors, Goteborg, Sweden, in the Artistic Technique category on behalf of client IKEA Sweden; DDB Brazil in Sao Paolo in the Banner Ads category for Companhia Athletica; and Leo Burnett Toronto, Canada, for Brand Building on behalf of Leo Burnett Canada.
Daddy buy me a pony – a 9November Company, based in Cape Town, South Africa, was awarded with a Grand Clio for Editorial Design for their work on Afro II magazine. They were also the only Gold Clio winner for Design.

A new NZ industry award, named ‘The Title’, has been created by the CAANZ Kitchen Table to recognise young people in the New Zealand industry who don’t work in the creative department yet have a passion for, and commitment to, great ideas.
The award is being launched as a way to identify, nurture and place a premium on those people who pave the way for great ideas - the people who have a genuine appetite for creative advertising and go out of their way to help make it happen.
“This industry is full of great ideas. Unfortuantely, the majority of them never see the light of day," says CAANZ Executive Board creative representative Richard Maddocks (right), ECD of Colenso BBDO, Auckland. “Here’s a chance to celebrate the people who through their passion and commitment to great creative help turn those ideas into reality."
Each year, one person will be awarded The Title and sent to Cannes in recognition of their committment.
“People that have a passion for great ideas and making them happen are the most valuable people in our industry," said CAANZ Chairman Andrew Stone, CEO of Saatchi & Saatchi New Zealand.
This award differs from traditional advertising awards. Firstly, it’s open only to those outside creative departments. Secondly, it doesn’t reward a piece of work, it rewards a passion for, and habitual commitment to making sure great work happens.
Agencies are being asked to put forward nominees for the award, and will be sent a nomination pack this week. The nominee must have less than five years experience in the industry.
To nominate somebody, please see www.caanz.co.nz/title
The Kitchen Table thanks supporters Marsden Inch Recruitment, Getty Images, Oktober and Joyride Films for their generous contributions.
The Kitchen Table is a subcommittee of CAANZ, created to inspire and to represent the interests of those advertising people under 30.
For more information please contact Fleur Head:
fleur.head@saatchi.co.nz

Up to six Grand Clio winners for “best-in-show" are on the cards at the Clio Content & Contact, Print, Internet, Design, Innovative and Integrated Media Awards Gala at the Jackie Gleason Theater in South Beach, Miami, part of the annual Clio Festival, May 13-16. Clios in the Television/Cinema and Radio categories will be announced tomorrow night, Tuesday May 16. (11.30am Sydney time on Wednesday).
With just under 19,000 submissions received from around the world, only about one percent of all entries qualify to receive a Gold Clio. If judges determine a Gold winner is “best-of-the-best" in the category, they have the opportunity to bestow an even higher honor: the Grand Clio.
Check out the CB Blog at 11.30am Sydney time for all the winners.

SOUTH BEACH, MIAMI — Bob Greenberg, chairman, CEO and chief creative officer, R/GA, has been selected by the international Clio Awards and Festival to receive its distinguished Lifetime Achievement Award for 2006. The sixth annual award, in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward, was presented Sunday night during the 47th Annual Clio Festival in Miami’s South Beach, May 13-16, 2006.
“Bob Greenberg is a leader in every sense of the word, continually anticipating change and transitioning his business long before most others," said Ami Brophy, executive director, Clio Awards. “His ongoing commitment to integrated communications and ‘best-of-breed’ collaboration place him at the forefront of the industry, where R/GA leads the way in developing multi-disciplinary advertising that successfully engages today’s empowered consumer in new ways."
Greenberg, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design, while focusing on developing leading-edge motion graphics and live-action film and video production. He later evolved the firm into a completely integrated digital studio, bringing together the disparate areas of print, television commercials and feature film work. At that point, R/GA had contributed ground-breaking visual effects to more than 4,000 commercials and 400 feature films, including Alien, Predator, Seven and Zelig.
More recently, Greenberg successfully transformed R/GA into a third model: a multiplatform advertising agency that has transformed the way brands like Nike, Subaru, Nokia, Verizon, Purina and Target use digital media to engage their customers and tell dynamic brand stories. His belief in the powers of collaboration has led to a unique interdisciplinary approach, providing clients with teams of creative talent that work alongside highly skilled software developers, strategists and project managers.
The agency, which has been named interactive agency of the year by both Adweek and Advertising Age, has more than 400 people in New York and London, and is part of The Interpublic Group.
Greenberg has won numerous awards for creativity, including an Academy Award in 1986 for pioneering work in computer-assisted film making technology and hundreds of industry awards such as Clios and Cannes Lions. He received the Cooper-Hewitt National Design Award for Communications in 2003 and the Chrysler Award for Innovation in Design, which was accompanied by a show at the San Francisco Museum of Modern Art of R/GA’s work.
In addition to being indefatigably enthusiastic about the work of his own agency, Greenberg has always been passionate about education. As an active board member of several educational institutions, he has the opportunity to develop programs that reflect many aspects of the evolving advertising industry. These schools include NYU’s Tisch School of the Arts ITP (Interactive Telecommunications Program), which embraces creativity and technology; Parsons School of Design, which focuses on creative design; and the VCU Adcenter, which trains students about advertising and marketing strategies that involve the changing consumer landscape.
According to Brophy, the selection of Greenberg clearly reflects the essence of Clio: to recognize the people and programs at the ever-changing vanguard. “As the industry progresses, the Clio Awards has evolved, recognizing the new dynamics of the ad marketplace and rewarding the work that is leading the industry forward," she said. “Bob Greenberg has been and continues to be exemplary in that area."
He joins an impressive list of past Clio Lifetime Achievement Award honorees, including John Hegarty, chairman/worldwide creative director, Bartle Bogle Hegarty (BBH); Lee Clow, chairman/chief creative officer, TBWA\Worldwide; Neil French, former worldwide creative director at Ogilvy and WPP; David Abbott, cofounder of Abbott Mead Vickers, and Tony Kaye, a pioneering director and cinematographer.

On Friday the 5th May digitalpictures and Iloura found a new way to alter
the appearance of things - with a pair of clippers!
Iloura was personally affected last year when a dearly loved member of
staff, VFX Supervisor Peter Webb, was diagnosed with multiple myeloma.
Although he is well on his way to recovery the fight against cancer
continues. Iloura decided to join the fight head on with razors and a fair
dash of courage.
Around 35 digitalpictures and iloura staff shaved their heads while others
opted for a crazy colour, and at last count about $11,500 had been raised in
sponsorship. There was a great spirit on the night - although there are a few cold heads after the fact!"

MIAMI –- The 47th international Clio Awards on Saturday night announced three extraordinary commercials selected as its 2006 Hall of Fame inductees: “Bear" for John West, from Leo Burnett, London; “Whassup?" on behalf of Anheuser-Busch’s Budweiser brand, from DDB Worldwide, Chicago; and “Turkey (High Dive)" and “China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.
The Clio Hall of Fame honor pays tribute to the exceptional ads that have stood the test of time and creative innovation by daring to be different. They are timelessly relevant, often providing the industry with a revolutionary creative concept or technology, and many times enter into the realm of pop culture. Since being established in 1960, a mere 300 ads from around the world have been inducted into the Hall of Fame.
“Hall of Fame ads represent award-winning innovation from advertising's past," said Ami Brophy, executive director, Clio Awards. “This honor goes to those agencies and clients who took risks and created spots that are memorable, ageless, and in many cases advanced the craft of advertising itself. These 2006 Hall of Fame honorees found a place in our hearts, minds and culture. We begin the Clio Festival every year by paying tribute to the past because these spots remind us to take risks and raise the bar in the future."
“Bears" by Leo Burnett, London on behalf of client John West to promote its line of canned salmon, took a risk in using a humorous surprise twist to bring high levels of awareness to a relatively unglamorous product, and quickly become one of the most downloaded and emailed TV commercials of 2000. The spot begins similar in tone to a serious nature documentary until disrupted by a man who suddenly confronts a bear and tries to take its salmon, whereupon the pair engages in a comical fight complete with frantic punches and shin kicks. As the spot gently drifts from its initial “reality" setting, it takes a moment for the viewer to realize the scene is rigged and they’ve been had, before the tagline appears: “John West endures the worst to bring you the best."
“Whassup?," from DDB Worldwide Chicago for the Budweiser brand from Anheuser-Busch, launched a phenomenon in 2000 as viewers became enthralled by a group of young “everymen" who address each other with elaborately comic turns on the greeting “whassup?!" The phrase, which came to be known as a “verbal high-five," immediately clicked with consumers as a genuine, infectious and universal example of male bonding, and helped to further connect the Budweiser brand with its target audience.
“Turkey (High Dive)" and “China (Tree)" from Cliff Freeman & Partners, New York for FOX Sports Networks, achieved industry accolades for using mock sports programming from around the world and absurd humor to successfully communicate the client’s brand to the core audience of sports viewers back in 2001. Bizarre fake telecasts of indigenous competitions – catching a falling tree, or cliff diving without water – were followed with the tagline “Sports news from the only region you care about. Yours," to drive home the message of the network’s programming strength.
Entries to the Clio Hall of Fame must be a minimum of five years old, and they must have won a Gold award in a major international awards competition. The Clio Executive TV Jury votes on the campaigns, and awards were presented at the 2006 Hall of Fame Induction Gala on Saturday night, during the Clio Festival held in South Beach, Miami.

The VB 'Boony' campaign, via George Patterson Y&R, Melbourne has won Silver at The One Show Interactive Awards held Friday night in New York. One Digital, Sydney also won Silver for the adidas_1 Interactive store. No NZ entries won metal. It appears to have been a tough show as there were only 60 Pencils handed out on the night: 10 Gold, 19 Silver and the rest Bronze.
SILVER: George Patterson Y&R / Melbourne
Promotional Advertising VB Boony Doll
SILVER: OneDigital / Sydney
Business to Consumer adidas adidas_1 Interactive Store
FINALIST: Tribal DDB Sydney / Sydney
10B: Web Sites McDonald's Australia McDonald's Corporate Website
FINALIST: NetX / Sydney
03A: Business to Consumer - Single Virgin Atlantic Airways Virgin Atlantic Phobias Self-help
FINALIST: RMG Connect Australia / Sydney
05A: Business to Consumer Samsung The Inside Job

The International YoungGuns Award traveling exhibition is on the road again. This is a great opportunity to see the best talent under 30, and celebrate the local YGAward Winners and Finalists. Join them for great food, a drink or 10, and be inspired by the next generation of creatives. RSVP to livia@ygaward.com to secure your free invite to these exclusive viewings of the 2005 showcase. Space in limited.
New York is sponsored by Saatchi & Saatchi and Getty Images, Thursday May 18 from 6pm @ Saatchi & Saatchi, Ground Level, 375 Hudson Street, New York.
Johannesburg is sponsored by Velocity Films, Freshwater Films and Getty Images, Thursday May 25 from 6.30pm @ obert contemporary, 155 Smit Street, Braamfontein.

Australia has performed well at the shortlist stage of the Clio Awards, with metal to be presented at two separate ceremonies on Monday and Tuesday night next week in South Beach, Miami.

TV/CINEMA
Nike "Maureen" (Publicis Mojo, Melbourne)
Nike "Mutant Foot" (Publicis Mojo, Melbourne)
Toyota Camry "Knives" (Saatchi & Saatchi, Sydney)
Carlton Draught "Big Ad" (George Patterson Y&R, Melbourne)
Canon Digic "Rodeo" (Leo Burnett, Sydney)
Johnnie Walker "Numbers" (Leo Burnett, Sydney)
McDonald's "Inner Child" (Leo Burnett, Sydney)
Wellington Zoo -- campaign (Saatchi & Saatchi, Auckland)
Land Transport NZ "High Rise" (Clemenger BBDO, Wellington)
Trumpet "Undies" (Colenso BBDO, Auckland)
Auckland City Mission "Pavement" (Publicis Mojo, Auckland)
Scoop.co.nz (Independent News) "Regurgitator" (Frank Advertising, Wellington)

TV/CINEMA CRAFT
Direction: Carlton Draught "Big Ad" (Plaza Films, Sydney)
Direction: Nike Free "Reincarnate" (Revolver Film, Sydney)
Visual Effects: Carlton Draught "Big Ad" (Animal Logic, Sydney)
Visual Effects: Tooheys Extra Dry "Appliances" (BMF, Sydney)
Cinematography: Nike Free "Reincarnate" (Revolver Film, Sydney)
Cinematography: Toyota Camry "Knives" (Revolver Film, Sydney)
Music - Original: McDonald's "Inner Child" (Leo Burnett, Sydney)

PRINT
V SugarFree -- Campaign (Clemenger BBDO, Sydney)
Volkswagen "Snowflake" (DDB New Zealand, Auckland)
Playboy The Mansion "Better Than Hef - Pool" (Colenso BBDO, Auckland)
Nissan Pathfinder "Dinner's Ready" (TBWA\Whybin, Auckland)

POSTER
V SugarFree "Pool" (Clemenger BBDO, Sydney)

CONTENT + CONTACT
Vodafone Mobile Phones "RPS027 (Rock Paper Scissors)" (TOUCH/CAST, Wellington)

INNOVATIVE
Adidas FIFA World Cup 2006 "Be The Ball" (TBWA\Whybin, Auckland)

INTERNET
McDonald's Australia (Tribal DDB, Sydney)

RADIO
Oil of Olay "Love" (Saatchi & Saatchi, Sydney)
United Nations - World Environment Day "Killed By A Car" (Saatchi & Saatchi, Sydney)
Open Family -- Longest Night Appeal "Vicious Circle Girl" (Grey Worldwide, Melbourne)
The Shepherd Centre "Everyday Sounds" campaign (M&C Saatchi, Sydney)
Hallensteins "Lee Jeans - Dad" (Publicis Mojo, Auckland)

DESIGN
Nike (Publicis Mojo, Melbourne)
Volkswagen (DDB New Zealand, Auckland)
Christchurch Art Gallery "Tattoos" (Strategy Advertising & Design, Christchurch)

STUDENT
Transport Accident Commission "Swing" (Lost Films, Melbourne)

From NZ Creative Circle: Complaints against Toyota's "battle of the sexes" television commercial for its new Rav 4 have been upheld by the Advertising Standards
Complaints Board.
The Saatchi & Saatchi COMMERCIAL shows a couple booby-trapping each other's early morning preparations as they try to be the first to reach their Rav 4 and drive it to work.
In a finding released yesterday, the board found the advertisement breached
three principles in its code of ethics: that advertisements should be
prepared with a due sense of social responsibility, should not contain
anything likely to cause serious or widespread offence, and should not
contain dangerous practices which encourage a disregard for safety.
The board said the 17 complaints received indicated widespread concern.
Complainants said the advertisement sent an inappropriate message to
children about unsafe behavioural practices, that it would be disturbing to
some children to see a "mother" and "father" trying to hurt each other, that
it would be likely to encourage emulation by some people, and that it was not socially responsible to show domestic violence as a means to winning use of an inanimate object.
The board said the advertisement's "obvious hyperbole and humour" did not prevent it from effecting a breach of the code of ethics rule regarding safety.
National's spokesman for political correctness eradication, Wayne Mapp, said the decision pandered to the "discontented killjoy minority" who could not distinguish between reality and a fictional world.
"It's a killjoy attitude that's so typical of the politically correct. Don't they realise it's a spoof?"

Continuing its winning way around the world, George Patterson Y&R Melbourne scored a coveted Gold Pencil for their Carlton Draught 'Big Ad' at The One Show in New York. Grey Worldwide, Melbourne also scored a Gold Pencil for their Open Family 'Longest Night Appeal' radio spot (to listen go to: http://www.oneclub.org/oneshow/os_awards.php?id=2412).
Bronze Pencils went to Lowe Hunt, Sydney for their Lynxjet campaign, Publicis Mojo, Melbourne for their Nike 'Reincarnate' commercial and Whybin TBWA, Auckland for their Adidas 'Be the Ball' promotion.

AWARDSchool is the unique training course in creative advertising.
The program will launch in Kuala Lumpur this year with the support of the 4A’s, and applications are now open online @ www.awardschoolonline.com
AWARD has conducted the course in Australia for 23 years and it is the premier creative education system in the country.
The 4A’s in Kuala Lumpur are supporting the program and will be partners of AWARD in conducting the School.
AWARDSchool is completely unique in that it is a course in IDEAS and how great creative thinking applies to advertising.
It provides students with insight into the creative process and develops the creative disciplines of art direction and copywriting.
The 12-week part time course will run from early June to September in Kuala Lumpur.
To be accepted into the course, each person must submit a folio of work based on the brief set by the co-ordinators of AWARDSchool.
The brief will consist of writing some ads and submitting them in a very basic form - no professional artists required!
AWARDSchool will accept approximately 30 students in Kuala Lumpur. Applications have now gone online at www.awardschoolonline.com
ASTRO TV and AMP Radio Networks are the GOLD Sponsors of AWARD School Kuala Lumpur 2006. This important partnership outlines the commitment from both companies to the next creative generation in advertising.

Aussie expat Andy McKeon, the former Clemenger Hobart CD who went on to glamorous gigs in the U.S. at Wieden + Kennedy, Goodby and Strawberry Frog, will be taking on the vacant ECD gig at JWT Sydney in July. He emailed this note from New York, wher he is completing a project for TAXI:
"Hey, we are not on this planet for a long time. I'm just a hack trying to
not take life too seriously, see the world, learn from some good people and
hopefully along the way do some ads that don't suck too much. Often easier
said than done.
After 10 years away I'm looking forward to escaping George W. Bush and
getting back to Australia to work with smart, talented, positive people like
Amy, Glenn and Angus. Work-wise there seems to be some great stuff coming
out of Australian and New Zealand agencies at the moment. That just makes
life better and easier for all us. Hopefully our JWT clients will get
inspired and we can get some decent work out the door. We are certainly
going to be trying. If we fail, then I guess after a year or so, I can walk
off into a dark forest and shoot myself multiple times in the right temple.
(I am right handed.) And please don't forget, it's only advertising."

A record number of entries participating in this year’s Media Lions competition has prompted additional jury members to be appointed, the organisers of the Cannes Lions International Advertising Festival announced today.
Whilst entries are still being processed, the Media category is showing strong growth and the number of entries received has already substantially surpassed last year’s figures. As a result there will be 5 new jury members.
Argentina, Valeria Beola, CEO, Universal McCann
Singapore, Jim Goh, Regional Managing Director, OMD Singapore
Spain, Adrián García, Managing Director, MediaCom
Sweden, Johan Eidmann, Founder/CEO, Bizkit Sweden
United Kingdom, Charlie Makin, CEO, BLM Media

This from our good friends at Consortium, Auckland who know where Keith is holed up after that nasty fall from the hammock.

The Campaign Palace, Sydney creative Director Dave Johnson has left the agency to concetrate on a feature film he is working on.
Says Johnson: "It is now being developed to the next stage and requires some fairly extensive rewriting. It's sad to be leaving at an exciting time in the agency's comeback but the film opportunity is just too good to miss."

A radio commercial for Bic Pens called “Chicken Inseminator" has won the 2006 Gold Siren Award, for creative excellence in radio advertising, and will be automatically entered into this year’s Cannes Radio Lions, it was announced today.
The spot, written by John Mescall, Rebecca Newman and Malcolm Chambers (pictured) from Smart in Melbourne, uses comedy to promote the importance of using a failsafe pen. The same ad also won a Silver Siren for winning the overall single category.
Member of the Siren Creative Council, comprising leading creative directors from national advertising agencies, and head of agency, KWP! Adelaide, Peter Withy said the winning ad was a very fine, fun idea for a seemingly difficult and low interest category: “The ad displays very fresh work, well produced and a style of humour we don't hear all that often. The writing makes it unique. Great radio starts with a great script - all the studio tricks in the world won't elevate dullness to greatness."
The winner was announced at a breakfast at Taronga Zoo in Sydney this morning, which featured comedian Michael Veitch and Sydney Nova 969’s Bianca Dye as host. The team from Smart wins a free trip for two to the International Advertising Festival in Cannes in June and the winning spot will be entered in the Radio Lions.
Withy, the Australian judge on the Radio Jury at the inaugural Cannes Radio Lions last year, said he expected the spot should do well at Cannes.
Chief executive officer of Commercial Radio Australia, Joan Warner said close to 500 entries had been received for this year’s Siren Awards reflecting the growing credibility and importance of the honor.
“The Siren Awards provide a fantastic opportunity for excellent Australian radio creative to be recognized both at home by the advertising and radio industries and again at Cannes, alongside the world’s best at one of the most prestigious events held for creatives," Ms Warner said.
The other winners at today’s presentation included a Silver Siren Award for 2006 campaign category winner, also awarded to the Smart team in Melbourne for its Bic Pens campaign.
A Silver Siren was also awarded to the inaugural Craft Category winner, station Hot 91.1 Sunshine Coast for its ad called “The tadpole and the egg" for IVF Sunshine Coast. Sound engineer for the ad was Vaughan Jones and creative director was Kirsten Scholes.
Today’s breakfast was followed by a Masterclass, a creative seminar focusing on Australian comedy entitled, “So Who the Bloody Hell Are We?", and featuring comedian Michael Veitch. He was joined at the seminar by members of The Chaser team, Andrew Hansen and Chas Licciardello, who discussed why their irreverent humour works in Australia and also about confronting and lampooning key players from the world of politics, business, religion, media and culture.
Also speaking at the Masterclass was Senior Lecturer in Cinema Studies at La Trobe University, Dr Felicity Collins and Ralph van Dijk.

Winning ads can be heard and downloaded on website: www.sirenawards.com.au

As anticipated, several creative teams have been let go at DDB Sydney, a shakeup being overseen by new national ECD, Matt Eastwood. Known casualties so far include Misha McDonald (top right), Dave O'Sullivan (below right), Giuliana de Felice and Adrian Ely. Meanwhile, Eastwood has hired young Publicis Mojo team Tim Green and Tim Cairns, who have done some of the latest Nike work, as well as ex Leo Burnett Sydney/Y&R Melbourne team Adam Rose and Ben O'Brien, who are initially working on McDonald's.

Chevy had a contest on its website for people to
create a commercial for their new Tahoe using stock
footage of the new truck, music, and text. Chevy got
an unexpected surprise when, instead of ads promoting
their new Tahoe, they got a bunch of ads slamming
Chevy for creating this gas-guzzling nightmare for the
environment. The commercials were pulled from Chevy's
website, but you can see on these sites:

http://news.com.com/1606-2_3-6056633.html

http://www.dailykos.com/storyonly/2006/3/30/20397/6452

Magazine Publishers of Australia are offering a cash prize of $15,000 for the Grand Prix winner of the most creative magazine ad or campaign at the Folio Awards to e held this Thursday, May 11, at a presentation and cocktail party at The Hilton Sydney.
MPA chairman Rob Munro-Hall said, “Creativity is at the heart of everything we do in magazines and the aim of the Folio Awards is to foster and recognise the best creative work in magazine advertising. The Folio Awards are valued by agencies and provide a great showcase for eye-catching and powerful magazine ads. Now, with the addition of a major cash prize, there is an extra incentive to heighten the focus on creativity in Australia’s leading consumer magazines."
The Folio chairman of judges in 2006 will be Pete Buckley (above), Head of Art, Saatchi & Saatchi Sydney, past winner of several Folios and a passionate print creative.
The 2006 Folio Awards will include fewer categories with just 9 major product categories to be awarded plus a new category for the One Million Dollar Plus Magazine Campaign.
The Folio Awards are supported by MPA members ACP Magazines, Emap Australia, Northern & Shell, Pacific Magazines, Reader’s Digest, Time Inc.
Should you require any further information please contact:
Alice Harrington @ Two de Force on 9281 8788 or alice@twodeforce.com.au.

After working with a Quantel Editbox for the last 11 years, Frame, Set & Match will soon replace the unit with a third flame compositing system.
FSM’s Editbox has been the backbone of the facility from the mid to late nineties and, along with the URSA Gold telecine, formed a powerful toolset to work on commercials and long form production. Demands in recent years have seen a shift away from the Editbox and a continued move towards the power and flexibility offered by flame.
“Having three compatible flame systems, along with fire, allows great flexibility in the workflow and scheduling," explains FSM managing director, Rick Schweikert (right). “Compositing staff are familiar with the operational aspects of flame and don’t need to re-skill if an alternative product were installed. FSM is a busy facility and, with more demands on design and 3D in recent times, the need for heavier levels of compositing has also increased – flame is the ideal production tool and is in high demand from all clients."
FSM recently updated its original flame to the Linux platform, making them the first post facility in Australia to make the move to this more versatile platform. The third flame will also be on the Linux platform and is due for installation in late May.
Recent work that has seen a heavy demand on FSM’s compositing suites includes Tourism Australia (directed by Wayne Maule); Continental (directed by Darren Ashton); VW Passat (directed by Sam Bennetts); Listerine (directed by Bruce Allan), and visual effects for feature films Hotstuff and Kokoda.

Following an earlier report on the CB Blog, former Publicis Singapore creative director Rodd Chant has indeed been appointed executive creative director of FCB New York. Aussie expat Chant, who made his creative rep at McCann-Erickson Sydney in the mid nineties, was back home in Sydney for a short break earlier in the year after resigning from Publicis Singapore late last year, where he had been for little over a year. At the time he would only confirm to CB he had a big gig lined up overseas. The FCB New York office is a biggie, with around 100 staffers in the creative department, so it will be by far Chant's biggest challenge yet.

Leo Burnett Worldwide today named Mark Tutssel global chief creative officer, replacing Miguel Angel Furones, who held that post since 2003.
Mr. Tutssel's shift from deputy chief creative officer - a post he held for just over a year - completes a reshuffling of top management at the Publicis Groupe network that began with the 2004 hiring of Tom Bernardin as president of Leo Burnett Worldwide and Ford Motor Co.'s Rich Stoddart as Burnett's U.S. president. In 2005, the agency promoted John Condon to U.S. chief creative officer.
"We're at a place where the rebuilding of the company has taken place," Tutssel said in an interview. "You're going to see a massive, massive step forward in terms of the quality of the work."
Tutssel, 47, who as deputy oversaw Burnett's global accounts for Samsung, McDonald's Corp., General Motors Corp. and Kellogg Co., will be charged with restoring growth at the iconic agency's 94 offices. Revenues declined 2% during 2005, to $807.3 million, according to Advertising Age's 2006 Agency Report.
"Restoring growth is obviously critical to the health and well-being of our agency, but we need to grow in an intelligent way," Mr. Tutssel said. He cited recent major account wins on Samsung and Washington Mutual as examples where the agency was able to use its scale to its advantage through collaboration between different regional offices.
In earlier Burnett stints, Tutssel was the No. 2 creative in the agency's flagship Chicago office - where he reportedly clashed with former U.S. top creative Cheryl Berman - and executive creative director of Burnett's London office.

The Campaign Palace, Melbourne has hired Pat Lennox and Ben Green, who both started their careers at Marketforce Perth. Since 2002, Lennox has been at FCB Melbourne before transferring to FCB Auckland for the last year or so. Green stayed on in Perth at Marketforce and has won major awards since, including Silver at Clio and Silver at AWARD for the Brownes 'Missing' milk cartons campaign.

The latest spot for New Zealand fashion store Glassons helps to promote awareness for the Breast Cancer Research Trust. It was created by Lachie McPherson and Mikhail Gherman via Publicis Mojo Auckland, and directed by Darryl Ward via Curious Films. Agency Producer: Sacha Loverich. Producer: Seth Wilson.

A new campaign for Lamb has launched via BMF Sydney with a 60" and 30" TVC poking fun at the fragrance category.
The campaign strategy centres on an overpowering desire for Lamb inspired by its uniquely intoxicating aroma. This is bought to life through the extravagant, grandiose language of fragrance advertising both in the creative work and through media strategy.
BMF identified and mimicked the conventions typical of this arty, over the top category; the beautiful woman in a flimsy dress in a field, pouting facial expressions, beautiful yet haunting music etc.
The TVCs are part of a fully integrated campaign including 3 print executions, an outdoor supersite in Sydney, national fragrance style shopping centre banners, online banners and point of sale.
Says BMF ECD, Warren Brown: “This is a completely relevant yet surprisingly different approach for Lamb. To parody something as pretentious as the perfume category is perfectly in tune with the personality and character of Lamb".
David Thomason, General Marketing Manager at Meat and Livestock Australia said “Lamb advertising has helped restore Lamb's iconic status within the minds of Australian consumers. We're continually surprised at BMF's ability to trump their previous Lamb campaigns and this one is just a beauty".
The TVC was filmed at Sutton Forest in the Southern Highlands.
Executive Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Agency Producer: Mandy Payne
Director: Noah Marshall
Production Company: The Sweet Shop
Production Company Producer: Tony Whyman

CB hears top Smart Melbourne creative team Jim Ingram (left) and Ben Couzens (right) are moving on from the agency after a two year stint to join George Patterson Y&R Melbourne, effective Monday. Before joining Smart, the pair were at FCB Melbourne for four years. They have done award-winning work for STA Travel, Stihl and Adidas.

Saatchi & Saatchi NZ has put to air a new spot for The Write Group promoting the writing of letters rather than a phone call to woo the girl.
ECD: Mike 'O Sullivan
CD: Toby Talbot
Creative Team: Steve Back, Toby Talbot, Dave Bowman and Lorenz Perry
Agency Producers: Liz Rosby, Susannah Phillips
Director: Glenn Robson
Production Comopany: Kaleidoscope
Animators: Paul Carter, Troy cartmer
Post Producer: Rachael Trillo

Three of the big ad nights of the year are coming up fast, with The One Show first off the block this Wednesday 10th May, to be held at Jazz at Lincoln Centre in New York (The One Show Interactive is on Friday at Skylight), followed by the Clio Awards Festival in South Beach, Miami from Saturday 13th May to Tuesday 16th May and finally the D&AD Global Awards on Wednesday 24th May at Old Billingsgate in London.
George Patts Y&R Melbourne in particular will be hoping their world-class Carlton Draught 'Big ad' will take out heavy metal at all three shows as a good omen going into Cannes one month later.

@radical.media’s Bruce Hunt said the concept of showing off the acceleration and superior handling of the Toyota Prado by contrasting it with the dangerous beauty of a sliding ice car was fantastic, but the execution on which its success rested was challenging.
The resulting 45 second television commercial, via Saatchi & Saatchi Sydney, has just gone to air and features an ice car designed to look like a generic competitor to the Prado, weaving, sliding and crashing its way through a surreal night time urban landscape, before being overtaken by a PRADO which drives safely off into the night.
Shot at night in Newcastle, the realistic 3D computer graphics of the ice car were created using a combination of a real one and half meter long ice model and life size ice tyre sculptures used in combination with some post production magic.
“A significant challenge in working with ice sculptures is the weight, making it quite brittle and each tyre sculpture took over half a day to create," Hunt said. “We spent a lot of time looking at how light interacted with the ice model to capture the subtleties of ice to make the danger an beauty of the ice car believable."
Adds Saatchi's senior writer Tim Brown: "The Prado Ice Sculpture ad is actually a very, very old script. I orginally wrote the script in 1998 with my art director at the time Jonathon Teo and have tried with various partners over the years to get it sold. Therefore they all should be credited: Jonathon and Stuart Robinson as art directors and Jay Furby as writer."
AGENCY: Saatchi & Saatchi, Sydney
CREATIVE TEAM: Tim Brown, Peter Buckley, Jonathan Teo, Stuart Robinson, Jay Furby.
AGENCY PRODUCER: Scott McBurnie
DIRECTOR: Bruce Hunt
PRODUCER: Julianne Shelton
PRODUCTION COMPANY: @radical.media
DOP: Garry Phillips
POST PRODUCTION: Animal Logic

FNL Communications, Sydney has put to air a spot of Sony Australia promoting the new DVD Handycam. The brief was to develop an idea that demonstrates the simplicity of using a DVD Handycam camcorder and how easy it is to capture home movies directly to DVD – literally all you need to do is shoot, eject, play. The campaign consists of a 30" TVC, in-store posters and leaflets plus on-line.
Creative Director: David Rollins
Art Director: Steve Liu
Writer: Sue Carey
Group Account Director: Matt Clarke
Account Manager: Lara Wolski
TV Producer: Paul Johnston
Production Company: Film Construction
Director: Matt Palmer
Producer: Kate Menzies
DOP: Tim Hudson
Post Production: Frame Set & Match
Sound: Rafael May

Bush Atkins, Sydney has appointed senior writer Damian Linklater, who has been at the agency since mid last year, to creative director, following the departure of Colin Sevitt after almost two years in the role.
Prior to joining Bush Atkins, Linklater spent several years in Africa, most recently as CD at McCann-Erickson in Kenya. Before that, CD at Access Leo Burnett, and senior writer at Ogilvy & Mather.
Originally from Sydney, Linklater has had gigs at DDB and George Patterson Partners. His awards includes Cannes Lions, Clio, New York Festivals and multiple gold, silver and bronze APA awards, plus repeated APA Best of Show.
At Bush Atkins Linklater worked on the launch of Sydney’s Cross City Tunnel and on the associated Think & Drive campaign for the tunnel pass brand Beep.
Bush Atkins has also formed an alliance with strategic brand and communications consultancy, Grow, owned by former Saatchi Sydney and Saatchi London suit, Jamie Clift.

George Patterson Y&R, Melbourne has put to air the first spot for Yellow Pages since the merger of the two ad agencies earlier this year. It was created by Ben Coulson and Josh Stephens and directed by Paul Middleditch via Plaza Films. ECD was James McGrath.

Top Sydney based freelance team Mike Preston and Tim Hall have produced a new TVC for
The Schizophrenia Fellowship to coincide with Schizophrenia Awareness Week, commencing Sunday, May 14th.
Not only does it claim to be a world first, but it was produced without a cent being spent: "The nature of the idea meant we didn't need a live shoot, and thanks to the generous support of Geoff Clow and his team at Emerald City, Ian & Simon at Song Zu and the voice over talent of actress Angie Milliken, no cost was incurred," points out Preston. "We're hoping it raises the awareness of schizophrenia".
Preston, who had a family member diagnosed with schizophrenia several years ago, understands how important this is. "Tony Abbott recently announced a one billion dollar package for mental health. At the moment there are a lot of causes and associations vying for a share of this funding. Hopefully this ad will give one of the most widespread and least understood areas of mental health a timely leg up."
Preston and Hall previously worked together at Clemenger BBDO Sydney.
They are both now freelancing.
Mike's number is 0407 709 395.
Tim can be contacted on 0417 215 227.

Australia has a record haul of seven Nominations at D&AD (and one for NZ), which may or may not go on to win Yellow Pencils....

George Patterson Y&R Melbourne:
Nomination for Carlton Big Ad (TV & Cinema Advertising).
Nomination for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).

Host/Glue Society Sydney:
Nomination: Integrated Advertising: Virgin Mobile "Jason Donovan"
In Book: Direct Response: Virgin Mobile "Jason Donovan"
In Book: New Uses of Digital & Wireless: Yahoo! Think Tank

The Glue Society, Sydney:
Nomination: Club V "Summer Dance Space" (TV & Cinema Graphics).
In Book: Direction: Canal+ March of the Emperors

Lowe Hunt Sydney:
Nomination for the Lynxjet Campaign (Integrated Advertising).

BMF Sydney:
Nomination for the 'Stolen Glasses' campaign (Direct - Direct integrated response).

NetX, Sydney
Nomination for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).

TBWA\Whybin Auckland:
Nomination for Adidas "Bungee Soccer Ball" (Ambient - Live Events).

Publicis Mojo Sydney:
In Book for Integrated - Integrated Advertising: Black Water Springs
In Book for Print & Editorial Crafts - Writing For Design: Run Yourself Ugly Brochure

Publicis Mojo Melbourne
In Book for Best Craft & Copywriting for Nike "Reincarnate"
In Book for Nike "Squirrel" TVC (TV & Cinema Advertising)
In Book for Nike "Lance" (Graphic Design/Posters)

BWM Sydney:
In Book for Direct TV for BigPond "Great Wall of China" TVC

Marketforce Perth:
In Book for Writing For Advertising for Rosendorff "Big Bang" Press.

Saatchi & Saatchi Sydney
In Book for Photography for Tooheys Old print campaign.

DDB Auckland:
In Book for VW 'Snowflake' (Design).

Saatchi & Saatchi NZ:
In Book for TV1 "Antz" (Ambient)

Colenso BBDO Auckland:
In Book for Sky City "Poker" (Integrated Advertising)

Publicis Mojo Auckland:
In Book for "Grape" (Typography/Poster Advertising).

This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 have been nominated for a D&AD award. Winners of D&AD Yellow Pencil, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May.
Categories with a significant number of nominations include, Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (9), and Online (8).
Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (4 nominations), Magazine & Newspaper Design (6) and Direct (7).
The most nominated work this year is the four times nominated press and poster campaign for luxury lifestyle store Harvey Nichols by DDB London. TV and Cinema Advertising entry, ‘Noitulove’, by AMV.BBDO for Guinness and Leo Burnett Canada’s digital & online entry, ‘Big Ideas Come from Big Pencils’, received 3 nominations each.
“A record amount of work from a record number of countries was entered into the D&AD Global Awards this year,’ said D&AD Chief Executive Michael Hockney. “The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained."

2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.

2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded

This is your last chance to book for the 2006 Siren Awards breakfast and Masterclass at the Taronga Zoo in Sydney on Thursday 11 May.
The breakfast will feature Michael Veitch, renowned for his work on D-Generation and Fast Forward, with Nova's Bianca Dye as host. Tickets are $60 per person (incl. GST), or a special rate if you buy a table.
The winner of the 2006 Siren Awards for creative excellence in radio advertising will be announced at the breakfast and be automatically entered into the Cannes Radio Lions to be held in June. The Gold Siren winner will also be awarded a trip for two and tickets to attend the festival in Cannes.
SIREN AWARD MASTERCLASS - TICKETS SELLING FAST
The Siren Masterclass, a creative seminar focusing on Australian comedy called "So Who the Bloody Hell Are We?", will follow on from the breakfast. Tickets are $550 (incl. GST).
Speakers include Michael Veitch from Fast-Forward and D-Generation, Andrew Hansen and Chas Licciardello from The Chaser, Dr Felicity Collins, Senior Lecturer in Cinema Studies, La Trobe University, and International creative expert and creator of the award-winning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia.
Places to both events are strictly limited so to secure your place contact Alex Mallard on (02) 9281 6577 or info@sirenawards.com.au

Following the recent departures of Hywel James, Mandy Kennedy and Wendy Lawn, and the recent promotion of Bridget Short and Regan Grafton to deputy CDs, DDB Auckland has stocked up their creative department. Middleweight team Mick Stalker and Sarah Longworth (left) have been recruited from Family in Scotland, and junior art director Mike Felix has been taken on full-time.
Says DDB Auckland ECD, Paul Catmur: "Mick and Sarah have already demonstrated their passion for the business and their drive to do great work in Scotland. I really think they will thrive with the opportunities here, though they may find it a bit warm at first. Mike Felix has learnt, listened, and worked on some great projects, in particular for Durex, SKY and the Coastguard during his time here. He has really earned a full-time job. I wouldn't be a proper CD if I didn't say: 'they are all great additions to the team and can't wait to get cracking on some exciting briefs'."

We are still awaiting a comment from JWT worldwide CD, Craig Davis on the reasons for the sudden departure of Mick Hunter from the CD gig at JWT Sydney last month, together with his art director partner Ian Morton. Hunter and Morton are choosing not to comment either, but here's a quote from former JWT Sydney CD, Simon Collins (right), now based in the U.S., that is sure to cause a stir....
"Despite their unquestionable talent, and despite my talking up the
appointment for their benefit when it was made, Mick and Ian's resignation
came as no real surprise to me. Craig Davis's quixotic brief for the
creative director role - as it was relayed to me, at any rate - seemed
always likely to create instant friction between the appointee and the
account teams, not to mention their long-suffering clients. Conversely,
talented creative people who are unwilling to (or who have been briefed not
to) compromise their brilliant ideas to accomodate the less glamorous
marketing objectives of their clients are always going to find their style
cramped in the kind of environment that JWT Australia will always be as long
as it depends for a large proportion of its revenue on multinationals like
Kellogg, Nestle and Ford. Clients like that have been successful
practitioners of advertising for longer than most agencies, and far too long
to be distracted from the profit motive by the tangential indulgence of
individual agency creatives intent on prize-winning. What JWT really needs
in Australia - and possibly eberywhere else, too - is pragmatists whom
everyone - suits, clients and creatives alike - can respect in equal
measure. People who are able to identify and exploit real creative
opportunities as and when they occur (which is usually not every day or even
every week) but without otherwise rocking what is, when all is said and
done, a huge and very successful commercial boat. In Sydney they could do a
lot worse than looking at somebody like Jack Vaughn. Unfortunately, while
the international award community remains fixated on a non-existent
corrolary between youth and talent, and while JWT's key international
decision-makers continue to worship at that false altar, I can't see them
doing anything so sensible."

CB hears former DDB national CD, Garry Horner, who left the agency last month after a decade in the job, has been lured to the ECD job at Whybin TBWA, Sydney, which has been vacant since the end of last year after the departure of Mick Hunter. (The latter of course went to JWT, a stint that lasted less than three months).
In other news, Nathan Hodges has been promoted to general manager of Wthe agency. He joined Whybins a year ago after five years at BBH London. CB hears there are other major appointments in the pipeline at Whybins which should be announced in the next few weeks.

CB hears multi-awarded senior writer Josh Robbins is departing Clemenger BBDO Melbourne for personal reasons effective June 2, but will no doubt find another gig pretty fast in Melbourne.

Clemenger BBDO Sydney copywriter, Robbie Brammall and Anthea Goodrick, junior art director from Clemenger BBDO Wellington, have been announced as two of the 12 worldwide finalists in the Clio Future Gold competition, to be held in Miami later this month.
The competition, part of the 2006 Clio Festival, aims to bring together the 12 best young creatives from around the world, to compete against each other on a 24 hour brief. Winners receive a Gold Clio.
Finalists were selected based on the portfolio of work they have produced over the last 12 months. The competition starts on May 14 in South Beach, Miami.
For further details please go to: http://ihaveanidea.org/futuregold/splash.html

Scott Maddox and Fraser Grant from Colenso BBDO, Auckland have won the 2006 Fairfax Young Creative of the Year Competition.
The winning team will attend the Cannes Lions 53rd International Advertising Festival in France in June, courtesy of Fairfax, where they will have the opportunity to showcase their talent against competing young creative teams from 30 countries, for the sought after title, Young Creative Team of the Year.
Joan Withers, Chief Executive Officer of Fairfax, says “The competition drew a fantastic response of 43 team entries and demonstrates the extraordinary creative talent that we have available to us in New Zealand.
“Fairfax has now proudly sponsored Young Creatives at Cannes for two years and is committed to the creative industry in New Zealand. It will be an honour for the winning New Zealand team to be at this internationally recognised event and compete against young creatives from 30 different countries."
The judges of the competition were Michael Prentice, Strategic Director at MTC, who is also a member of the Media Jury for Cannes Lions 2006, and Matty Burton, Creative Group Head at Saatchi & Saatchi, who is on the Direct Jury at Cannes this year and Sandra King, Group Sales and Marketing Manager of Fairfax.
Anthea Goodrick and Kimberley Davidson from Clemenger BBDO in Wellington; and Rosita Rawnsley-Mason and Stacey Lee, from Saatchi & Saatchi in Auckland were announced as the runners up.
For a more detailed project brief go to: www.stuff.co.nz/youngcreative