D&AD GLOBAL AWARDS: RECORD FOUR YELLOW PENCILS FOR AUSTRALIA
Australia has scored a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards, which have just been presented in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntzm representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
YELLOW PENCILS
George Patterson Y&R Melbourne: for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).
Host/Glue Society Sydney: for Virgin Mobile "Jason Donovan" (Integrated Advertising).
Host/Glue Society/NetX Sydney: for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).
BMF Sydney: for Tooheys 'Stolen Glasses' campaign (Direct - Direct integrated response).
TBWA\Whybin Auckland: for Adidas "Bungee Soccer Ball" (Ambient - Live Events).
NOMINATIONS
George Patterson Y&R, Melbourne: for Carlton Draught "Big Ad" (TV and Cinema Advertising).
The Glue Society, Sydney: for Club V "Summer Dance Space" (TV & Cinema Graphics).
Lowe Hunt Sydney: for the Lynxjet Campaign (Integrated Advertising).
YELLOW PENCILS - ASIA
Press Advertising
Title: Desert / Underwater / Ocean
Entrant: Saatchi & Saatchi Singapore
Client: Greenpeace
Roadside Posters Large Billboards
Title: Housewife
Entrant: Euro RSCG Flagship, Bangkok
Client: 11 News 1 Channel
This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 were nominated for a D&AD award.
2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.
2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded
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Glue are the nutz.
Sounds like it's going to be a very big night!Jason Donovan went with him to the awards - and apparently got a massive cheer whenhe picked up the integrated prize.
No pencil for Big Ad then. Suffering from over exposure perhaps.
real work. real awards. long may it continue
No gold for Big Ad?
Great news! What does amaze me though is how many dreamers there are out there. Over 24,500 entries, only 744 pieces got in the book...
call me old fashioned but I thought the jason donovan campaign sucked.
Funny that the only guy that has done fuck all since he arrived at Patts gets to pick their awards. Go figure.
Nothing for Lynx? I thought Mr Lynch said it was the gun!
congrats all.great stuff.bastardos!!!!
Anyone know where i can see the Boony campaign online?Ta ta
Well done Ben & Josh... again. One show and D&AD down, one to go. 'BOONY' looks like it might just take out the big three trifecta! Good luck at Cannes, see you at the Gutter.AA
Wish Boony had flown over to accept the award & had another crack at his own 52 can record.
Wish Booney had downed 52 cans, taken the award, then taken out Jason Donovan on stage. That would have got a big cheer!!!
Yeh...must be a real problem, big ad not winning for patts...that's if they notice in between Boony cleaning up everywhere!
11:54, But the sad thing is that I'll bet eveerything that there is some utter shit in the book, and a lot of great stuff that didn't even make it.
just changing the subject...when does the call for entries go out for THE WORK lynchy?
2.00pm, you're old fashioned.
3.10, a nom at D&AD's pretty fucking good wouldn't you say?
"real work" mr b? not sure the extra dry "campaign" qualifies, does it?
2.00pm you'll be out of a job in no time, if you aren't already. Fool.Jason donovan was the shit as was the boony campaign for the year. Sure the big ad rocked but it was a one off idea.The "big idea" which is integrated is the future. tvc's aren't king anymore, and it's old school dinosaurs like you who have their heads stuck in the sand who are missing not only the point but the future.wake up you clown. No, hang on. Don't. That's one less fossil in the industry.Go write a book or hold an exhibition ya dickhead.
Congrats - Boony is awesome, it will win titanium at cannesBig Ad - Silver behind noitulovelynx - nudda
The only TV ad that beat Big Ad in that category was Sony Balls. So Patts needn't worry too much.
no 9:22. It was always shit, impressed ad wankers & no one else.
Congrats Luke & Matt @ Glue.You are the quiet achievers in this market, but one of the best teams out there at the moment. Keep it up!
The Big Ad...As good as it is, as well as it's done and as tongue-in-cheek as it is - the visual idea is still the old British Airways ad.And a D&AD jury is never going to lose sight of that.Cannes, maybe.But not D&AD.
3:10 AND 11:07 ....FYI LYNX has picked up a Silver Nomination and Bronze pencil at One Show. "Nudda" is just what you have in your book mate.
wonder why ben & josh are accepting credit for an idea that came from...elsewhere.... again.....
"The Big Ad... as good as it is, as well as it's done and as tongue-in-cheek as it is - the visual idea is still the old British Airways ad." Ah, wasn't that the point?
Who the hell is this anonymous bloke?
4.30 - what the fuck are talking about? They came up with it.
Hey 10.30. While I agree intergrated is the future,after the Big Ad ran, tap beer sales for Carlton Draught in NSW increased by 20%. Do you know how much fucking beer that is? I'd say that's a TVC that's "kicking".
7;12, 10.30 here.you've missed my point dickhead. I didn't say the big ad was ineffective, and I wasn't talking about statistics. I said it was a one off idea in a sea of integrated work in which the likes of jason donavan & boony ride the biggest waves.go and play with your abacus you fuck stick.
Oooh , now now girls, no going for the eyes with your long fingernails.
So intergrated campaigns are good because. . . they're intergrated. Trendy thinking.
A dictionary is trendy because it helps you spell difficult words like integrated.
Makes sense. After all, sex is good because it's sex.
9.37. you're probably the partner to 7:12. 2 old skool hacks with no idea. "Idea" being the key here, fools.Integrated campaigns are great when the idea is a ripper and is executed brilliantly through all the different media channels which in turn pulls the whole shebang together.The glue boys who made Jason donovan did it with finesse.Just pure genius advertising.......now that's trendy.Best you boys better jump on the wagon eh.10.30