Aah Cannes, perfect one day, full of Gold, Silver and Bronze (and a Grand Prix) for Aussies and Kiwis the next.
Today saw the announcement of the Cyber and Press Lions with the highlight of Cyber seeing Australia's David Droga, this year's president of the Cannes juries, scooping up the Cyber Lions Grand Prix for Droga5’s ‘Still Free’ viral spot.
‘Still Free’ created a whirlwind of media coverage in the USA, including making it onto CNN and forcing the Pentagon to release an official denial that security had been breached.
The spot shows grainy, hand held images of graffiti artists apparently breaching security and spraying Air Force One with Still Free for client Mark Ecko Enterprises.
Leo Burnett Sydney won a Silver Lions in the Cyber category for its World Wildlife Fund ‘Wallaby’ work. A Bronze Lion went to Tequila Sydney for its ‘Trailer Crashers’ campaign for Newline Cinema.
Press proved a bonanza with New Zealand landing every colour of Lion and Australian agencies scoring one Silver and three Bronze.
Gold went to Publicis Mojo Auckland for its Ketchup Sachet for Campaign Against Landmines.
Saatchi & Saatchi in both Australia and NZ put in a sterling performance, literally, scoring two Silver Lions, as well as a Bronze.
The Auckland agency won for its World Wildlife Fund campaign as well as Bronze for Bose, while Saatchi & Saatchi Sydney won a Silver Lion for thev Olay campaign.
Bronze also went to Clemenger BBDO, Sydney for its Legends Condoms campaign and to Publicis Mojo Sydney for its Toyota ‘Flip’ ad.
To top off the Antipodean celebrations, Aussie expat Leo Premutico, now based in New York, picked up his third Gold Lion this week for his 42Below work for Saatchi & Saatchi.