BMF Sydney presented this wider Tsunami Wave Billboard concept (bottom)to Medecin Sans Frontiers back in February this year, which can be verified by Emerald City Design, who were handed the BMF idea to produce. However, Clemenger BBDO, Wellington presented to their client, Civil Defence, in October, 2005. Says Clemenger Wellington's Dan Moth: "We first presented this idea to client as part of a successful pitch on the 28th of October, 2005. Here is the actual image (top) that was presented on this date."

Dan Moth and Scott Henderson from Clemenger BBDO, Wellington were surprised to see the the tsunami billboard done by BMF for Medicine Sans Frontiers (below) on the CB Blog.
Says the pair: "It caused a few ripples over here because it is exactly the same as an idea we had already run, which appeared on the 5th of June and ran until the 21st of July.
"Our billboard was part of a big, national campaign for Civil Defence, the government agency charged with preparing people for disasters. The entire campaign incorporated outdoor, press, radio, online and a suite of five TV commercials. Here is the billboard we produced (top)."

BMF has launched a 19-metre high outdoor poster of a gigantic wave in Sydney for charity client Medecins Sans Frontieres (MSF) Australia, working closely with outdoor specialist Amity Media.
With the effects of the Boxing Day Tsunami and also the Java tsunami still in the mind, the breathtaking scale of the eight-storey wave drives the point home that disasters can happen to anyone, anywhere, at anytime.
Located on a construction site opposite the Coke sign in Kings Cross, it is one of the most ambitious outdoor projects to hit the streets of Sydney since the Olympics and it represents a spectacular example of the outdoor medium.
“Great outdoor has the power to stop you in your tracks and the dramatic impact of a 19-metre wave coming right at you in the street is just awesome," said BMF Executive Creative Director Warren Brown.
The giant wave poster is designed to draw attention to the suffering that results from ongoing disasters and conflicts that occur throughout the world, but without the same blaze of publicity that the Boxing Bay Tsunami attracted.
“This is the core message of the poster," explains MSF Australia’s Executive Director Philippe Couturier. “The Boxing Day Tsunami was a high impact event around the world and Australians responded very generously. But the unfortunate reality is that there are equivalent events to the Tsunami happening all the time that don’t get anything like the same publicity and financial support."
MSF is the world’s leading independent humanitarian and medical aid organization. Each year some 3,000 volunteer doctors, nurses and support staff (including about 140 from Australia) work in almost 80 trouble spots around the world dealing with medical emergencies caused by disasters, both natural and man-made - including epidemics, famine, and civil war. MSF relies on private donations and can only perform this vital work with public support.
“The public is terrific at donating once highly-publicised disasters take place," Couturier added, referring once again to the Tsunami’s aftermath, “but speed of response is a critical factor in dealing with any major crisis. For MSF to be able to place medical resources quickly on the scene, we need donations before disasters strike, hence our Field Partner program for regular giving."
Ian Robinson, Director of Amity Media, said “We are extremely pleased to have delivered this Mega Banner on behalf of MSF, it is a phenomenal example of the power of this product. Our business is about transforming the unsightly corners of the cityscape into vibrant canvasses of artwork and there could not be a better location than a construction site in Kings Cross. We hope to build on this work with the City of Sydney and add further visual improvements to the streetscape by temporarily brightening up unsightly scaffolds in appropriate locations and in accordance with the objectives of the City, as is already taking place in Brisbane."
Adds Warren Brown: “This poster was made possible through the collaboration of a great team including our creative, account management and production people along with retouchers, media people, printers and the Sydney City Council. BMF has supported MSF for over nine years and it is terrific to see so many talented people coming together to create something special for such a worthwhile cause. I really want to extend our heartfelt thanks to them all."
Those who should be acknowledged include BMF, Amity Media, the Sydney City Council, Cave, Mothersole Construction, Erect Safe Scaffolding, Omnigraphics, Skyworker, Connell Wagner.

Executive Creative Director: Warren Brown
Art Director: Justus Von Engelhardt
Copywriter: Michael Canning
Account Management: Lorna Parry
Media Company: Ian Robinson - Amity Media
Retoucher: Marcus Thyer – Cave
Client: Philippe Couturier, MSF

Any great Creative is a great planner.The most important part of a big idea is the thought behind it: a new and original way of linking that product/benefit to the audience. That's the clever bit. Obviously some Creatives do it better than others, hence the fact that not all Creatives do great work. But you'll find that those who do are insightful strategic thinkers as well as Copywriters, Art Directors or both. (I.e., Dave Droga; Leo Premutico; Ben Nott; Matthew Keon - just to name a few examples from Australia, although sadly they're all now working anywhere but Australia.)
When the process of generating great creative work is broken down into a segmented production line - and the strategic creative thought is generated by the Planning Department (often with the help of Account Service) - you'll never get the best work from a great Creative, because you're robbing them of the most important part of their job: new, original thinking. When Creatives are reduced to being just Copywriters and/or Art Directors this industry is going to lose all its great Creative thinkers - because for these people, craft will never be enough. They'll either end up finding real opportunities to use their talent overseas; or they'll leave the industry to write and direct films, write books, invent products etc - they'll continue to look for ways of integrating their passion for original creative thinking with their ability to craft and shape an idea.
So let's think about what we're doing to the role of the Creative while we're defining the role of the Planner. Because the current debate about the role of Planning in Australia suggests that it's the Planner who should come up with the 'big idea', leaving it to the Creatives to just find the execution, write the copy direct the artwork. Therefore, either our Planners need to top AWARD School; or we need to allow Creatives to develop the creative thinking that links the product/benefit to the audience and, subsequently, generate the big idea.
One effective way of working could be to have great Planners (who know the product and the audience) working collaboratively with great Creatives (who solve problems with new ideas) to find original ways of communicating the product/benefit to the audience?
Or alternatively, perhaps we should combine the two departments into a Strategic Creative Department whereby everyone's responsible for understanding the product/audience, innovative strategic thinking, great creative craftsmanship and selling the idea.
But breaking the process down into a production line of unfulfilling, non-creative pigeonholes isn't the answer. If we take the ability to think away from the Creative Department, this industry is going to continue to lose its best talent to other markets or other vocations.

Publicis Mojo, Sydney has created an integrated marketing campaign to launch the new Toyota Camry. The campaign features a 1 x 15 second TVC for the pre-launch and 3 x 30 second and 4 x 15 second TVCs for the launch, as well as covering press, print, outdoor, and direct media.
The launch concept is derived from the Toyota Camry's intuitive technology, which allows the Camry to assess driving conditions and react to them, literally reading the road. This idea was expressed visually as a world made up out of three-dimensional words, each word taking on the characteristics of the object it represents. Metallic word cars weave through the city streets, dwarfed by towering word buildings. Word clouds form above the city and word leaves and twirl to the tarmac. And all the while the Toyota Camry glides effortlessly through the maze of words.

Credits:
Regional ECD: Darren Spiller
Copywriters: Steve Jackson, Alex Derwin and Mike Burdick
Head of Art: Simon Cox
Art Director: Russell Heubach
Agency Producer: Nigel Kenneally
Directors: Jonathan Notaro and Jens Gehlhaar
Production Company: Brand New School New York
Post Production: Brand New School New York
Animation Directors: Jonathan Notaro and Dickson Chow
Print Production: Greg Tearne
Photographer: Ian Butterworth
Art Buyer: Alison Dunlop
Account Team: Susan Coghill and Amanda Wheeler
15 Second TVC 3D Animation: Fire Horse Studio (Scotty Wilcox)

What's The Matter, by director Lee Rogers, best known for his feature Dust Off The Wings and his award-winning commercials and music videos, will have its world premiere at the competitive Los Angeles International Short Film Festival (LA Shorts Fest) held from September 5 – 14 in Hollywood.
LA Shorts Fest is the largest short film festival in the world. In past years, 23 participating films have earned Academy Award nominations, with seven filmmakers taking home the Oscar.
What's The Matter is 15 minutes long and shot on 35mm. It is written and directed by Lee and produced by Lee with Naomi Cleaver. It stars Cameron Knight, best known for his hostings on The Comedy Channel, and actors Helmut Bakaitis (Matrix Trilogy) and Louise Siversen (Evil Angels, Prisoner). It also features the voice of Today Tonight host Naomi Robson.
The film is a black comedy about a young man who becomes chemically convinced that suicide is the path to spiritual freedom.
LINK TO SHORT FILM TRAILER:
http://leerogers.com.au/film/play_whats_the_matter.htm
“I'm fascinated by man's apparent need for spiritual understanding. I wanted to make a film that delved into the spiritual realm of life and highlighted how limited the Western approach is to matters of the body, mind and spirit," Lee says.
The key crew are all highly awarded artists in their respective fields – they are Tim Hudson (DoP), Lance Davis (Production Design), Michael Houlahan (Editor), Jason Murphy (Sound Design) and Blair Jocelyne and Richard Pleasance (Music).
Lee says the film owes its successful completion to the cast, crew and sponsors who generously donated their time, talent, equipment and facilities: “Mrppp, GAS, Digital Pictures, Panavision, Cinevex, Kodak and Nick Hamon Casting."
Throughout the 90’s, Lee was one of Australia’s top TVC and music video directors. His 1996 debut feature Dust Off The Wings, starring his wife - iconic Australian singer, songwriter, actor and multiple ARIA winner Kate Ceberano - has become a cult classic and resulted in Lee being snapped up by the same US agent at William Morris who guided the careers of James Cameron and Tim Burton.
In 2000, Rogers took time off from directing commercials to collaborate with Kate by directing her music videos, executive producing her albums, filming her exploits in the US and the grand production of their daughter Gypsy Rogers.
Rejuvenated after the break from advertising, Rogers has leapt back to the A-list of TVC directors in Australia and Asia, directing high profile campaigns for the likes of Bonds (Sarah O’Hare and Pat Rafter), Myer (Carson Kressley), Pantene (Sarah Wynter), Hammer Reef Rum (Shane Webcke) and 1800 Reverse (holly valance). He’s currently in post production on Westfield’s massive summer campaign via McMann & Tate, Sydney which comprises of 5 X 90 second and 5 x 30 second commercials and goes to air Sept 3.

Derek Green, joint CD of Saatchi & Saatchi, Geneva, spotted this billboard in Beirut, proving that not everyone has lost their sense of humour....

Matt Kemsley, the highly acclaimed and awarded BBH London creative, is joining Whybin TBWA, Sydney as deputy CD at the beginning of October.
Kemsley got his first break at BBH in 1989, where he became Head of Type two years later, where he worked on some of their most famous campaigns including Levis, Audi, Haagen Daz and Boddingtons.
Kemsley is no stranger to the corridors of Whybin TBWA. After a brief stint at The Campaign Palace in Auckland, he became a founding member of Whybin TBWA Auckland in 1996, taking over the reins of Creative Director in 1998.
During his tenure, he produced work across all of their accounts, including Nike, TVNZ, The Auckland Warriors, The New Zealand Herald and of course, his famous ASB campaign, featuring 'Ira Goldstein', which is still running today.
In 2000, Kemsley returned to the UK and to BBH, joining the board and becoming Head of Design. Over the past six years, he has written and art directed many campaigns including those for Lynx Pulse, Vodaphone, Robinsons Juices, Smirnoff and Castlmaine XXXX.
He arrives hot footed from Sao Paulo, where he has just completed shooting a global campaign for the launch of the new Lynx Axe fragrance.
Kemsley takes up his role as Deputy CD at the beginning of October. Says Kemsley: "I'm joining or rather rejoining Whybins at a really exciting time, the new management team really seem to be getting some momentum happening and I'm thrilled to be part of their vision of the future. As well as that, they have a client list most agencies would kill for and I can't wait to roll my sleeves up and get on with job."
Says Sydney CD Garry Horner: "You've only got to thumb through any D&AD annual over the last 10 years to appreciate Matt's ability. That and the fact he's a really great bloke means that everyone here is really looking forward to his arrival."
Scott Whybin, Chairman and ECD added: "I think the world of Matt Kemsley. I worked with him as my Art Director on the original ASB campaign in NZ, so I know first hand his talents. He's the real deal. 8 Years BBH, 7 Years Whybin TBWA, 6 Years BBH. And now back to us again. Our Sydney office couldn't have anyone better, he's world class. And as a Deputy CD to Garry Horner, it's what I've always wanted in Sydney."

The entire advertising and TVC production industry is gearing up for the 2nd annual Kodak Gongs 2006 AWARDS PRESENTATION & PARTY, which will be held Friday 8th September at the Capitol Theatre, 13 Campbell Street, Sydney from 7pm.
The 2006 Presentation and Industry Party is an annual not-for-profit awards event set up to recognise and reward the Asia Pacific Region’s most talented creative people and companies involved in the ideas and the craft of commercial moving images. The Presentation will reveal the Best of the Best winners, culminating in the 2006 Best of Show.
The format of this mega black tie night will be a swift presentation to be held in the grand Capitol Theatre, to be followed by “The Party of the Year", a celebration of all winners and finalists alike. The party will extend on into the night at the official after party to be held at the Mandarin Club from 12am.
The Kodak Gongs has been developed after an extensive review of every local and overseas awards event. As a result it has a number of unique features. For the first time media use is not the key criteria. Only in The Kodak Gongs will a piece of work developed for viral, web, television, cinema or any other emerging delivery platform be judged on the same basis. The Kodak Gongs have been designed to recognise the current and future competitive basis of our industry.
This is unapologetically a celebration of excellence in ideas and craft,
The world-class panel of 83 regional and international judges included industry notables such as Warren Brown, BMF Australia, Prasoon Joshi, McCann Erickson India, Rob Belgiovane, BWM Australia, Thirasak Tanapatankul, Creative Juice/G1 Thailand, Al Mosley, Weiden + Kennedy, The Netherlands and John Merrifield, TBWA Tokyo.
Out of the 681 entries received, the 130 finalists competing for next Friday’s awards can be viewed online at: www.thegongs.org
For more information and to view the 88 finalists visit www.thegongs.org or for bookings call Alice at Two de Force on: (02) 9281 8788. Tickets are $220+gst.

Kodak Gongs Sponsors
Naming Rights Partner: Kodak
Major Partners: the LaB sydney & AAV Regency
Partners: Adstream, Atlab, Autodesk, Cutting Edge, FSM, Generator Interactive, Panavision, Song Zu and Vividas
Sponsors: Australian Creative/AdNews, Avid Australia, Campaign Brief, Campaign Brief Asia, Fin Design + Effects, Odd Studios, Postmodern Sydney, MRPP & The Feds

Aussie expat, Cameron Blackley (son of David), who is currently a senior art director at Publicis London, is set to join Droga 5 in New York as a senior Art Director in October. His writer partner, fellow Aussie expat Andrew Petch, is staying with Publicis.
Blackley told CB from London: "My wife Zorrica and I were thinking about coming home (to Oz) when the Droga 5 call came. Why? It's a no brainer. I've done a couple of projects with Droga and Duncan over the last couple of years including designing their corporate I.D. and I guess they thought I'd fit in and vice-versa. The wife and I flew over to see the new premises on Broadway, had a chat and that was it. It's an incredible opportunity to be in on the beginnings of something as exciting as Droga 5 and I'm looking forward to working on a broad range of traditional and non traditional advertising projects. And to eat a lot of pretzels."

Queenstown, get ready, here we come. A stellar speaker line-up has now been confirmed for the 2006 Caxton Weekend Seminar, the first trans-Tasman Caxton, which will be held at Millbrook Resort, Queenstown, New Zealand from 22-24 September.
The international guest speaker this year is Alan Russell, Chief Creative Officer, DDB Canada (pictured top left).
Originally from Manchester, England, Alan moved to Vancouver, Canada in 1979 to join Baker Lovick BBDO as a Senior Writer/Associate C.D.
Six years later, he became ACD at Palmer Jarvis, (now DDB Canada), where many of his campaigns helped establish the agency as the creative force it is today.
Alan was Strategy Magazine’s top-ranked copywriter for five consecutive years, #1 Creative Director for two years and in 2003 was named in Advertising Age’s List of Top 10 Creatives.
He has been a juror at Cannes, Clios and New York Art Directors Club, while his tally of awards includes Cannes Lions, One Show pencils, C.A., Clios , ANDYs and London International.
Outside of advertising, his interests include travel, hiking, theatre, Indian curries, music, Kilkenny beer and, foolishly, still attempting to play senior men’s soccer.

THE SPEAKER LINE-UP
Alan Russell, Creative Director, DDB Canada (International Guest Speaker)
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi, New Zealand
Rob Belgiovane, Executive Creative Director, BWM
Sean Cummins, Creative Director, Cummins and Partners
Vaughn Davis, Creative Director Retail, Y&R Auckland
Tony Hale, CEO, Newspaper Works
Darryl Parsons, Copywriter, Consortium New Zealand
Colin Wilson-Brown, Principal, The Clinic
Peter Evans, Marketing Manager, Toyota Motor Corporation Australia
Paul MacIntyre, Marketing Editor, Sydney Morning Herald (Facilitator)

Places are filling fast, so to guarantee your place at Caxton 2006, contact Alice Harrington on 61 2 9281 8788 or email alice@twodeforce.com.au

One change AWARD has made recently is to include Planners on the credits list of work that will appear in the 2007 AWARD Book, and extend Gold membership eligibility to any Planners that do so. In addition, Planners who have been involved with any work that has been accepted in any AWARD Annual since 1979 (as long as AWARD can verify that!) are also eligible for Gold membership.
If you are a Planner and wish to join AWARD, contact michael@campaignbrief.com and Lynchy will add your name to the AWARD New Members' List on the CB Blog, and pass your details on to AWARD.

A note for the CB Blog from Andy Lish, who created the "Australia in a different light" campaign for the Australian Tourist Commission via Whybin TBWA, Sydney:

The reason I emailed is to point out how ironic it is that M&C Saatchi blasted my campaign and yet, (as I'm sure you read in Thursday's Media section in the Australian) the "bloody Hell" campaign has proved to be a huge flop in the key Asian market. Asia makes up a large percentage of tourist numbers to Australia. The China market, in which the campaign also flopped and failed to increase numbers (in fact lost way) is the biggest single emerging market. All those cashed up Chinese Bogans.
I feel it would be fair and nicely naughty to compare the current performance of their campaign with the results for the same period whilst my campaign was running. The figures wont lie.
This way, the nay sayers and jealous competitors-hell-bent-on-mischief will have to eat plenty of humble pie.
Fondest regards always.
Lishy

Lynchy,
It only made number five in the AFA Best of Melbourne list.
But it's heaps better than Barry Hall Hall.
It's "Up There Cazaly" and I've managed to track down the full two and
a half minute version.
I've posted it on my blog here:

http://branddna.blogspot.com/2006/08/up-there-cazaly.html

Trust the Poms to be the only ones to truly capture the essence of our
home grown game.Stanley Johnson

AWARD has set a target of a record 500 strong membership before Christmas after the success of the mid-year membership drive conducted while the organisation was becoming independent of its management company.
Nearly 200 members were added during this period, doubling the membership, which had dropped to a record low. The goal now is to add at least 100 new members (or bring lapsed members back into the fold!) before Christmas to reach the magic 500 mark, which would be an all-time record membership. It would give the non-profit organisation the solid base of support it needs to fight its good fight into the future - and the means to give back to members incredible value for their membership.

We will be compiling a running list of new members right here on the CB Blog until the 500 target is reached. So if you want to join the top creative club in the region, email michael@campaignbrief.com and Lynchy will put your name on the list and pass your details on to AWARD.

In a joint statement, AWARD co-Chairmen Paul Prince and Phil Putnam puts the case for joining AWARD now: "Some years ago we publicised the awards night by pointing out winning might materially advance your career. Crass, maybe, but to the point. We could have also mentioned AWARD School, AWARD Craft and CopySchool. Yet the number of people we’ve helped, and we hope you’re one, aren’t fully reflected in our membership figures. As a non-profit organisation we rely on the goodwill and support of our sponsors and members to keep us going. If your membership has lapsed, or you’re new to the industry, please help support AWARD by joining. Your membership fee gets you the current AWARD annual, free entry to two AWARD/Campaign Brief lunches (for Sydney, Melbourne, Auckland members), a VIP Invitation to the Judges’ Cocktail Party and member’s rates for the annual dinner and other activities. And a nice warm feeling. Now AWARD is independent we can do even more for the industry, and our members, and need and welcome your input and suggestions. Please join us, if only because the fee is tax deductible."

The committee have agreed that a three-tiered membership structure, Bronze, Silver and Gold, will be the best way to achieve this desired growth.

Gold Members:
To include all of the "full members" of the Association as at 8 July 2003
To also include ANYONE that has appeared in the credits for finalists or winning works in any AWARD Annual
Are entitled to price discounts on all AWARD events and products
Have voting rights at a members meeting
Are entitled to a copy of the AWARD Annual as part of their annual subscription

Silver Members:
Are people not entitled to be a Gold Member or Bronze Member ie have not appeared in the AWARD Annual or are not a student
Are entitled to price discounts on all AWARD events and products
Have no voting rights at a member¹s meeting
Are entitled to a copy of the AWARD Annual as part of their annual subscription.

Bronze Members:
Are Students in advertising, design & communications
Are entitled to price discounts on all AWARD events and products
Have no voting rights at a member¹s meeting
Have no judging rights
Are not entitled to a copy of the AWARD Annual as part of their annual subscription

FOR A FULL LIST OF MEMBERS GO HERE:

http://www.awardonline.com/view_articles.asp?pxa=ve&id=211

I never read the blog as I am too thin-skinned. However Lynchy has pointed out a couple of misconceptions that might need clearing up so I will send this to him to paste.
Firstly, the Chairmen of the individual juries do not vote.
In fact, if all goes well they'll do very little at all. They are there to answer any questions, ensure that the proceedings are fair, and that AWARD protocol be followed. If any fights break out they are instructed to referee without placing their personal safety at risk.
Secondly, I was instructed by the committee to avoid having all the same old faces on the Print and TV panels as well as to bolster up the importance of the 'None of The Above' category. Consequently some particularly old faces have been shifted towards 'None of the Above'. There was a lot of controversy around the Titanium judging at Cannes, and as this is our closest equivalent I asked that I should chair that particular jury to try and head off a similar rumpus.
In case anyone missed the first paragraph, as jury chairman, I will not be voting.
I hope that clears things up. Now get back to slagging each other off.

Publicis Mojo' Christy Peacock has changed roles today to Senior Regional Resource. Formally CD of Mojo's Melbourne office, Peacock's new position now allows him to work on the agency group's high profile projects throughout the region.
Says Darren Spiller, Regional Executive Creative Director of Publicis Mojo: "The constraints and responsibilities of being CD on the ground has previously restricted Christy from working on key projects. Now in this new role he can spend more time crafting his own work. In turn the agency will get more out of him as a senior resource across a lot more of its business."

Australian based production and production services company Prodigy Films today announced the opening of its New York office. The company’s full roster of directors is represented through the North American operation, the company’s fourth office but first outside of Australia and New Zealand.
Headed by New Zealand born Executive Producer, Ms Nic Barnes, Prodigy’s New York presence plans to bring a fresh approach to production to US advertising agencies. In particular, Prodigy does not plan to use a network of reps; rather Ms Barnes will be directly responsible for meeting and developing relationships with the agencies.
“At Prodigy, we believe US agencies will appreciate dealing directly with the Executive Producer because of the familiarity with the directors an EP has," Ms Barnes said. “By eliminating an intermediary between agency and Director, we hope agencies will benefit from a more timely and transparent level of service from the production company. This foundation is established during the pre-bid stage and stands us all in good stead right through the entire production process".
Ms Barnes added: “Prodigy has always been about doing things a little differently. So much of production is based on precedent but with increasing global competition and corporates driving marketing budgets down, we all need to ask whether the old ways will work in this new world".
Company owner and Sydney based Executive Producer, Jonathan Samway, is a firm believer in what he terms ‘zero geography’. “The last 6 years have really seen clients and agencies understand that production is a global industry. Early in my career, taking a production to a different country was exotic and only reserved for multi-million dollar campaigns. Now, with the developments in communications technology and increasing sophistication of lower cost countries, the size of the shoot is irrelevant, it’s more about where in the world does it make economic sense to get the job done. Luckily for us, Australia and New Zealand offer great value to northern hemisphere advertisers and we look forward to helping US clients and agencies with this through our New York office", he said.
Prodigy currently has a roster of 10 directors including short film festival and Cannes Lion winner Tim Bullock, drama specialist Brendan Donovan and much awarded visual design experts Tina Bull and James Hackett. The company plans to add to this roster, seeking US based Directors looking for representation outside of the US. Also, while not in a position to make an announcement at the moment, Prodigy expects to make public the new of signing some “name" directors shortly.

J. Boag and Son is building upon the momentum of their ‘Gallantry’ campaign with the latest instalment created by AJF Partnership, Melbourne and directed by Tim Bullock of Prodigy Films.
The spot features a young man who meets an attractive woman on a plane who is clearly out of his league. The character defines gallantry by going to the extreme of giving up five years of his life to study aeronautical engineering just so that he can offer the woman a view out the front window of the plane rather than just the side window.
Says Tim Bullock of Prodigy Films: “It was just the sort of commercial I was itching to work on… a campaign with a bit of scale and scope for fun production design. We drew upon influences as broad as Get Smart, James Bond, Wes Anderson and Spies Like Us."

CREDITS
Agency: AJF Partnership, Melbourne
Creatives: George Freckleton and Glenn Dalton
Director: Tim Bullock
Producer: Tracy Proposch
Production Company: Prodigy Films
Post Production Illoura

Queenstown, get ready, here we come. A stellar speaker line-up has now been confirmed for the 2006 Caxton Weekend Seminar, the first trans-Tasman Caxton, which will be held at Millbrook Resort, Queenstown, New Zealand from 22-24 September.

THE SPEAKER LINE-UP
Alan Russell, Creative Director, DDB Canada (International Guest Speaker)
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi, New Zealand
Rob Belgiovane, Executive Creative Director, BWM
Sean Cummins, Creative Director, Cummins and Partners
Vaughn Davis, Creative Director Retail, Y&R Auckland
Tony Hale, CEO, Newspaper Works
Darryl Parsons, Copywriter, Consortium New Zealand
Colin Wilson-Brown, Principal, The Clinic
Peter Evans, Marketing Manager, Toyota Motor Corporation Australia
Paul MacIntyre, Marketing Editor, Sydney Morning Herald (Facilitator)

Places are filling fast, so to guarantee your place at Caxton 2006, contact Alice Harrington on 61 2 9281 8788 or email alice@twodeforce.com.au

Josh Moore (above), who has been Head of Art at Lowe Auckland for the past nine months, has been appointed creative director, replacing Sion Scott-Wilson (below), who has left to "finish writing a book and pursue other business interests".
Moore is ranked 6th in the current Creative Rankings League Table for Australasia published by Campaign Brief and is a founding member of the innovative CAANZ group ‘The Kitchen Table’.
Says Lowe Auckland CEO, Stephen Pearson: "We have made a number of major key hires in the past 12 months. These include Jenny Stiles as Head of Planning, Cameron Harland as Lowe GM, and Jackie Clark as Head of TV production. Hiring Josh Moore as Head of Art along with his creative partner James Hurman has also been a key part of this overall Lowe re-invention. Putting a brilliant young leader in charge of the creative department is a sign of confidence in his talent and our desire to have Lowe creatively prominent in the market.
"Sion Scott-Wilson, who has been creative director for the past 18 months, has done good work in leading the Lowe creative product. He has decided to make a change so he can finish writing a book and pursue other business interests. We wish him well in making that shift."
Before Lowe, Moore did senior creative stints at Saatchi and Publicis Mojo. Scott-Wilson was formerly CD of Saatchi & Saatchi, Singapore and before that deputy CD at Leo Burnett, Sydney.

One Club Publishing and Duffy & Partners announce the release of a new book, Brand Apart, written and designed by Joe Duffy, that features interviews with and work from the creators of eleven successful brands, including MINI, Citibank, Nike, Harley-Davidson and Starbucks. The book offers a behind-the-scenes view that will leave readers, as it left Duffy, inspired by what is possible when the highest levels of collaboration and creativity are aligned.
“To say this book was a labor of love is an understatement," said Joe Duffy, chairman of Duffy & Partners. “Three years ago we embarked on a journey to talk to the clients and creators of some of the most provocative and innovative brand marketing efforts around the world.
“What we learned are the secrets of making a brand stand apart in this incredibly cluttered marketplace where consumers have more options to tune out than ever before. Each of these cases demonstrates what can be accomplished when new levels of creativity and collaboration are put front and center in the best interests of the brand."
Brand Apart comes at a time of immense change in marketing and advertising, when clients and agencies alike are questioning the effectiveness of traditional methods to reach and engage consumers. Duffy learned that quality is far more important than quantity and strong partnerships between clients and agencies are key to generating strategies that result in some of today’s most admired brands.
As Duffy states in the introduction, “Let the contents of this book serve as proof of the extraordinary impression that seamless marketing communication has on our audience, our culture, our industry, and on the business of our clients. Great work and great results are inextricably linked. And any brand created with this rule in mind will live to be a truly exceptional brand."
The lavishly-designed hardcover book, equal parts design piece and marketing manual, is published by The One Club, which also produces the bestselling One Show Annual and One Show Interactive.
“We’re extraordinarily proud of Brand Apart and the tremendous effort that Joe and his team at Duffy & Partners made to bring it to life," said Mary Warlick, One Club executive director. “The celebration of creativity in marketing is what the One Club has always stood for and our first foray into publishing truly highlights the best of the best. Everyone charged with creating strong brands will benefit from reading Brand Apart."
Brand Apart reads as a who’s who of the marketing world. Contributors include, among others, Alex Bogusky, creative director, Crispin Porter + Bogusky; John Jay, partner/executive creative director and Dan Wieden, president, both of Wieden + Kennedy; Anne MacDonald, managing director of global marketing, Citigroup; Paula Scher, principal, Pentagram; Paul Smith, designer/founder, Paul Smith; and Steve Smith, founder, Tazo.
Brand Apart is being distributed by Rockport Publishers. Currently, it is available at the One Club Web site (www.oneclub.org) and at amazon.com.
The brands profiled in Brand Apart are: The Islands of the Bahamas, BMW Films, CITI, ESPN Winter X Games, Harley-Davidson, MINI, Nike, Paul Smith, Starbucks, Tazo, and Partnership for a Drug-Free America.

A new campaign via Clemenger BBDO Sydney tells the story of how Masterfoods and the Australian Pork Board came together for the first time to create 'Pork Choices'. The first execution announces the launch of Pork Choices at the 2006 Pork Summit, while the second execution tells the story of how Masterfoods and the Pork Board came together to develop the product.
The campaign as a whole is delivered in a tongue in cheek manner, in a quasi-governmental style.
CREDITS:
Copywriter: Justine Armour
Art Director: Paul Sharp
TV producer: Wendy Gillies; Laura O’Connor
Account Planner: Russ Mitchinson
Director: Dogboys
Production Company: The Pound

A controversial new campaign has been launched informing advertisers and media agencies that there’s more to the readers of The Sydney Morning Herald than they might have once thought.
The Creatures campaign, produced by Host and The Glue Society, showcases the interesting lifestyles and opinions that best define those people who read The Sydney Morning Herald.
The campaign showcases the lives of six ‘interesting creatures’, all of whom have very different lifestyles and opinions, yet read The Sydney Morning Herald because of the daily inspiration it feeds them. They personify the actual readership of the newspaper and the insight into their lives reveals that they’re a diverse and interesting group.
Work on the campaign began in late 2005 when readership figures confirmed that the audience of The Sydney Morning Herald, which had predominantly been categorised as an AB publication, spanned wider than this core. It was felt that Sydney Morning Herald readers were more completely defined by their opinions and attitudes as well as the traditional demographic measure. They read The Sydney Morning Herald because they enjoy the varied and intelligent content across its sections and magazines.
The dedicated, high profile brand campaign of 6 iconic Creatures, includes – Noteboom, Wilhelmina, Mifamwe, Finbaar, Persephone and Barnaby – with distinctive personalities, careers, and lifestyles. The campaign is aimed to engage its target audience of key media agencies and staff, with the thematic line:
All Kinds Of Interesting Creatures Read The Sydney Morning Herald.
“Our family of Creatures have been devised to create intrigue and engagement with our target audience in their working environment," said Elizabeth Ross, Trade Marketing and Insights Director for Fairfax. “We will use the six exceptional Creatures especially developed for this campaign – who embody key reader demographics and attributes – to communicate the relationships, strengths and effectiveness of The Sydney Morning Herald with the most attractive audiences in greater Sydney."
The creative team was excited by the challenge of getting a media savvy audience, with a strongly held opinion of The Sydney Morning Herald, to reappraise the paper. For such a task, an interesting and engaging campaign was essential.
The result is a strong media neutral idea that will run out across print, online and direct marketing.
The Creatures have a lively home in cyberspace:
www.interestingcreatures.com.au
The site is complete with profiles, their interests and passions, networking and blogs.
Ms Ross said the Creatures Campaign comprises extensive trade marketing activity including the packaging of sections of the paper with the Creatures to seed key messages, and print and online promotional activity. There will be print ands banner ads on the smh.com.au home page, and public relations awareness.
The production techniques have been a first for many on the international team that includes Jon Burgerman, the renowned UK based illustrator who designed the creatures; local retouching studio Cream, who developed the characters into their 3D form; and Thunderdog Studios in New York who are producing a line of collectible toys.
Host Managing Director, Anthony Freedman, said “With so many partners, a tight working team with a collaborative and flexible approach has been vital to the success of the campaign. Fairfax, Host and The Glue Society have worked closely as partners over the past year, to ensure that every element has met their joint creative, communication and business objectives."
Says The Glue Society's ECD, Jonathan Kneebone: “In many respects, the readers of a newspaper create its brand personality. The Sydney Morning Herald is unique in Australia as it has a very active readership – people who don’t just sit there, but do things. We needed an idea which could bring the richness of our audience to life in a wholly engaging way."
Adds art director, Pete Baker: “Creating a range of creatures reflecting the audience’s diversity and complexity without resorting to stereotype has been both fun and challenging. As new features and sections evolve so our range of creatures will broaden over time."

The Australian Childhood Foundation, via Clemenger BBDO Melbourne has put to air a tvc as part of a pro bono campaign to fight child abuse.
Clems group CD Emma Hill explains the rationale: "A donation appeal for child abuse is an incredibly difficult subject for an agency and a client.
How do you best tell the story?
Do you tell the absolute truth and shock people? It’s a powerful direction, but people seem to be almost immune to this now.
Do you make them laugh, use humour or fantasy, and really “like" your charity, then in turn, make them want to donate?
But then again, this isn’t a subject we felt comfortable treating lightly. It’s way too delicate.
So, we found ourselves somewhere in the middle.
Reality and fantasy.
What we set out to show was a terrifying situation. A situation that an abused child may regularly find themselves in, but we wanted to give it a very different twist.
We gave the child the power to stop the abuse.
A five year old with the super power to stop an adult entering his room at night.
It’s an impossible scenario.
But from that impossibility comes the power.
What if this could happen? What if you could help a child to have power like this?
We explain to the viewer that they can help, by donating. It’s an awesome message.
Add to that an incredible track, which we were honoured to have approved by Universal Music, The Cash Family Estate, producer Rick Rubin, and Trent Reznor from Nine Inch Nails – and we think this spot is thought provoking, powerful, and something we’re very proud of.
If we can help raise awareness and money, to protect and council these children, we have succeeded.
We hope you think so too."


CREDITS:
Title: Superhero
Client: Australian Childhood Foundation
National Marketing Manager - Ruth Lancaster
Agency: Clemenger BBDO
Emma Hill - Creative Director
Cameron Hoelter - Associate Creative Director
Sevda Cemo - Agency Producer
Jonathon Isaacs - Account Service
Production Company: Exit Films
Mark Molloy - Director
Wilf Sweetland - Producer
Bob Humphries - DoP
Rohan Zerna - Editor
Post Production: digitalpictures
Martin Greer - Colourist
Eugene Richards - Online Editor
Kirsten Cortizo - Producer
Music Placement Agency: Level Two Music
Karl Richter - Music Director
Music Track
Johnny Cash's version of Trent Reznor’s ‘Hurt’ released by American Recordings. Master through Universal Music / Publishing - Mushroom.
The Cash Estate, Rick Rubin, Trent Reznor, Universal Music & Mushroom Publishing.
Risk Sound
James Ashton - Sound Engineer
Kath Momsen - Producer
Soundfirm
Chris Goods – Sound Engineer
Clare Carmody – Producer

Special thanks to all of the talented people that contributed to this pro bono job, particularly Mark Molloy (Exit - Director) and Wilf Sweetland (Exit - Producer) for their tireless efforts in making this an extremely powerful piece.
Level Two music with their help in obtaining the track and Eugene Richards for beautifully finishing in the HD Smoke Suite at digitalpictures.

Ad legend Neil French is behind the World Press Awards, which are now accepting entries. The clip is a little viral film that is part of the site and the raison d'etre for the awards themselves... plus, French says, it contains the best piece of advice he has ever given.
The awards will be judged in Singapore and French has already lined up a dynamite judging panel, comprising five of the biggest creative names in the world.
Don’t miss the next issue of Campaign Brief for a detailed interview with French on the awards, but in the meantime go to www.worldpressawards.com for more information.

At the Advertising Federation of Australia’s Melbourne celebration, held at ACMI Federation Square on on Thursday evening, a 250 person audience of agencies and clients SMS-voted their all time ‘Best of the Best’ of Melbourne. A few great ads missed the Top 10 cut, the likes of CAMA 'Legendary Milkman', Dunlop 'Aircraft Carrier', Mercedes 'Crash', RSPCA 'All Creatures Great and Small', No Knickers 'Piano' and early Holeproof 'One Day you're gonna get caught with your pants down' ads.

THE TOP 10
1. Antz Pantz (1989) - Holeproof via The Campaign Palace
2. VB Original (1967) - Carlton & United Breweries via George Patterson
3. Run, Rabbit Run (2003) - Victorian Tourism via Publicis Mojo
4. Not Happy, Jan (2001) - Yellow Pages via Clemenger BBDO
5. Up there Cazaly (1980) - HSV7 via The Campaign Palace
6. The Big Ad (2005) - Foster’s Group via George Patterson Y&R
7. Goggomobil (1992) - Yellow Pages via George Patterson
8. Life. Be in it (1976) - Youth Sport & Recreation via Monahan Dayman Adams
9. Kombi (1994) - Transport Accident Commission via Grey Advertising
10. Happy Little Vegemites (1956) - Kraft Foods via J. Walter Thomson

Clemenger BBDO Sydney creatives Gary Dawson and Paul Cottrell have completed a multi-media campaign to launch a new Pepsi Max promotion. The promotion gives punters the chance to win 5k everyday or choose to race a greyhound with up to $100,000 up for grabs in the Pepsi Max Cup, to be held at Wentworth Greyhound Stadium in October.
The campaign launched yesterday (August 21) with a two and a half minute film to be sent virally, a first for Pepsi Australia. The film introduces viewers to the world of Strayhound racing, the dark underworld of greyhound racing. A place where mongrels and street-dogs face off in a battle to catch a remote controlled cat stuffed with cash.
Set in a disused factory, each ‘Strayhound’ is brought on by a seedy crew of trainers and introduced to the crowds. It is then that a rag tag looking bunch of characters in specially created dog suits are revealed. We see the Stray Twins from the UK, El Nino the fiery midget from Colombia, Smack-the feisty poodle from Asia, Bullet- the laid back loafer from Australia and Normous, the lanky, long haired bruiser from eastern Europe.
As ‘Pussy 1’ has cash stuffed up its backside our dogs take their places and the race is on! Set to beautiful, rousing opera, what follows is absolute mayhem as the ‘Strayhounds’ play dirty to get their hands on the cash. As dog takes on dog a brawl ensues as they battle it out in a no rules race to catch pussy.
Finally we are left wandering which one grabs the cash and the suggestion that it’s still out there. Viewers are then directed to www.strayhounds.com.au where they uncover more about the world of ‘Strayhounds’. From here they can move up above ground and find out how they can race a real dog for up to $100,000 in the legal world of Greyhound racing.
A series of four TV commercials launches a week later, featuring one of the ‘Strayhounds’ at a Greyhound race. These commercials send viewers to ‘dollars or the dog.com.au’ where they can enter the competition as well as being able to go underground to the world of Strayhound Racing.
Art Director: Paul Cottrell
Copywriter: Gary Dawson
Director: Adam Stevens
Production Company: Robbers Dog
Producer: Mark Foster
Editor: Dan Lee (Karl Marx)
Agency Producers: Denise Mckeon, Wendy Gillies.

An Adelaide entrant has topped Australia's most prestigious creative course in the advertising industry. Michael Gagliardi was awarded top national student of the 2006 News Limited AWARD School.
After achieving the best result in Adelaide, Gagliardi then went on to receive the highest score amongst a competitive group of 183 creative minds throughout Australia.
The Adelaide AWARD School Graduation was held at Tin Cat Café last Thursday night. Greg Knagge, Creative Director of Clemenger BBDO Adelaide, presented the graduation certificates.
“This is an outstanding achievement and it reflects the calibre of talent here in Adelaide. Adelaide has a strong heritage of commercial creativity and we have always ‘punched well above our weight’ in the national creative arena," says Knagge.
In Australia the 12-week part time course runs from March to July each year in Sydney, Melbourne, Adelaide, Perth, Brisbane and Hobart. This year AWARD School accepted 183 students throughout Australia, and every year more than 800 students apply.

The Photon Group has taken a 51% stake in BWM, Australia's largest independent agency group, which also comprises Cox Innall Communications, and PPA AdCafe. The balance of 49% remains owned by managing partners Rob Belgiovane (pictured), Paul Williams, and Jamie Mackay. The three maintain day to day management control of the business.
BWM has grown strongly and steadily over the last few years, reaching $18.5m revenue averaging 20% profit. The deal entails an upfront cash payment of $7.3 million as well around 1.3 million Photon shares, taking the total purchase price to approximately $13.8 million.
Says BWM Group CEO Paul Williams: "we wanted to consolidate our independent status but in a more robust way that will give us the resources and partners we require to continue to deliver a world class service with strong growth. The Photon partnership gives us the backing for our continued development and helps underwrite our growth strategy to be a top 5 Australian agency group over the next 3 years."
Adds ECD Rob Belgiovane: “Photon was a considered choice..for us versus the multinational option. It allows us to access the capital and business expertise, but by same token ability to maintain independence of management.
Adds partner James Mackay: “It also provides additional security for our staff, management board and clients and helps us continue to attract the most talented people in the business….. so we can continue to provide a contemporary creative culture with quality delivery and unique challenger thinking across all channels."

AWARD has just announced the judging panels for the early October sessions, a remarkable line-up from across the region, plus special international guests including Mark Tutssel, worldwide CD of Leo Burnett.
Says Chairman of Judges Paul Catmur (pictured), ECD of DDB New Zealand: “The AWARD team have put a lot of effort into bringing together a wonderful collection of individuals for the judging in October. We have tried to shake up the talent and spread it around the juries so that the usual suspects were not solely closeted around Print and TV. Whilst we have plenty of wise old heads, including the esteemed Mark Tutssel (from Wales via London and Chicago), we also wanted to provide an opportunity for some new jurors to add youthful exuberance and perhaps even a touch of innocence. As well as great jurors from Australia and New Zealand we also have some of the top creative talent in the world coming down from Asia. Thailand, in particular, continues to produce amazing TV work, winning several Golds at Cannes this year, and we have some of the main protagonists coming down to judge. It’s time to put together a collection of work the region can be proud of. It should be a great week and we hope that everybody judging gets a lot out of the experience. If nothing else it looks like a top bunch of people to have a beer with."
A VIP Judges Cocktail Evening is planned for October 11th in Sydney to which Creative Directors and AWARD Members will be invited, an opportunity to share an intimate evening with such luminary people rarely in the same room together.
AWARD Call for Entries close Friday 18th August, with the online entry option already closed.

TV & CINEMA - CHAIRMAN: TOBY TALBOT
James McGrath, George Patterson Y&R Melbourne, Australia
Tom McFarlane, M&C Saatchi, Sydney, Australia
Andrew Tinning, Marketforce, Australia
Gary Freedman, The Glue Society, USA
Mark Tutssel, Leo Burnett USA, USA
Steve Back, Saatchi & Saatchi, Auckland, New Zealand
Josh Lancaster, Ogilvy, New Zealand
Levi Slavin, Colenso BBDO, Auckland, New Zealand
Jureeporn Thaidumrong, JEH United, Thailand
Prasoon Joshi, McCann Erickson India, India
Khai Meng Tham, Ogilvy & Mather, Singapore
Darren Spiller, Publicis Mojo Sydney, Australia

PRINT - CHAIRMAN: CHRISTIAN FINUCANE
Matt Eastwood, DDB Sydney, Australia
Danny Searle, Clemenger BBDO Sydney, Australia
Andrew Ostrom, Leo Burnett Sydney, Australia
Thirasak Tanapatanakul, Creative Juice/G1, Thailand
Mun Tuck Wai, BBDO Malaysia Sdn Bhd, Malaysia
Eddie Wong, Euro RSCG Shanghai, China
Hywel James, Grey Worldwide Auckland, New Zealand
Regan Grafton, DDB New Zealand, New Zealand
Steve Jackson, Saatchi & Saatchi, Sydney Australia
Lachlan McPherson, Publicis Mojo Auckland, New Zealand

CRAFT IN TV & CINEMA - CHAIRMAN: ROB GALLUZZO
Zareh Nalbandian, Animal Logic, Australia
Richard Lambert, Fin Design + Effects, Australia
David Denneen, Film Graphics, Australia
Juggi Ramakrishnan, Saatchi & Saatchi, Singapore
Noah Marshall, The Sweet Shop, New Zealand
Grant Rutherford, George Patterson Y&R Melbourne, Australia
Drew Thompson, Guillotine, Australia
Hamish Rothwell, Goodoil Films, Australia
Thanonchai Sornsriwichai, Phenomena, Thailand (TBC)

PRINT CRAFT - CHAIRMAN: GREG KNAGGE
Jane Caro, Freelance, Australia
Rob Martin-Murphy, The Furnace Sydney, Australia
Peter Buckley, Saatchi & Saatchi Sydney, Australia
Tian It Ng, McCann-Erickson, Asia
Mark Harricks, Clemenger BBDO, New Zealand
Jacko van Deventer, The Craft Shop, New Zealand
Mike Davison, DDB New Zealand, New Zealand
Danny Higgins, Freelance, Sydney

RADIO - CHAIRMAN: RAY BLACK
Ralph van Dijk, Eardrum, Australia
Barry Stewart, Sound Reservoir, Australia
Mike Edmonds, Meerkats - Brand Leadership Co, Australia
Kevin MacNamara, Belgiovane Williams Mackay, Australia
Carolyn Diamond, Carolyn Diamond Freelance, Australia
Sean Cummins, Cummins & Partners, Australia
Jamie Hitchcock, Ogilvy, New Zealand
Peter Withy, KWP!, Australia

DIRECT MARKETING - CHAIRMAN: SIMON COX
Chris Hunter, Draft New Zealand, New Zealand
Matt Shirtcliff, Aim Proximity Auckland, New Zealand
Bridget Short, DDB New Zealand, New Zealand
Jo Fernando, Eatbigfish, Australia
Julie Porter, Clemenger BBDO Sydney, Australia
Peter Bidenko, Lowe Hunt, Australia
Dylan Taylor, BMF, Australia
Gavin McLeod, M&C Saatchi Sydney, Australia
Chris Round, Naked Communications, Australia

NONE OF THE ABOVE/INTEGRATED - CHAIRMAN: PAUL CATMUR
Mike O'Sullivan, Saatchi & Saatchi Auckland, New Zealand
Hirofumi Nakajima, TBWA/HAKUHODO, Japan
Ted Lim, Naga DDB Sdn Bhd, Malaysia
Warren Brown, BMF, Australia
Dejan Rasic, Lowe Hunt Sydney, Australia
Jonathan Kneebone, The Glue Society, Australia
Matt Keon, Fallon London, UK
Richard Maddocks, Colenso BBDO Auckland, New Zealand

GRAPHIC DESIGN - CHAIRMAN: SIMON LANGLEY
Lorenz Perry, Publicis Mojo Auckland, New Zealand
Vince Frost, Frost Design, Australia
Matthew Remphrey, Parallax Design, Australia
Tim Kotsiakos, Reactive Media, Australia
Simon Hong, Moon Design, Australia
Guy Pask, Strategy Advertising & Design, New Zealand
Justin Smith, Billy Blue Creative, Australia
Julian Melhuish, Saatchi Design, Australia

INTERACTIVE - CHAIRMAN: SHAUN BRANAGAN
Heidi Tacbian, Tribal DDB, New Zealand
Nigel Hammersley, Clemenger BBDO, New Zealand
Brian Merrifield, Saatchi & Saatchi Auckland, New Zealand
Dominique Layton, Y&R Brands Interactive, Australia
Chris James, The Farm, Australia
Matt Griffin, Deepend, Australia
Ashadi Hopper, RMG Connect, Australia
Nick Cummins, Sputnik, Australia
Cricket Wardein, Yahoo!7, Australia

The latest Dairy Australia TVC for The Bridge, Melbourne was directed and written by The Guild's Rodd Martin.
Produced by Helene Nicol, it shows the benefits of a diet rich in dairy.
Says Martin: “When I put these two actors together in the casting, the idea moved from being a happy night out to a nervous first date. Suddenly it had a nice awkwardness when she bites the end off his fork".

Tasmania’s inaugural AWARD School graduation was held at the New Sydney Hotel in Hobart.
It was a small but enthusiastic gathering – with just four students in this first year, but it was all about quality, not quantity.
Those present included students, tutors and a pair of very impressed News Limited representatives. The crowd drank beer, fossicked through the folios on display, and then enjoyed a brilliant counter meal.
The three students who finished the course, Simon Gross, Renee De Bono and Craig O’Brien, each produced folios brimming with original thinking.
Craig O’Brien was named the Top Tasmanian Student.
Special thanks to Clemenger and Red Jelly for their participation.

The second year of AWARD School Singapore kicked off recently with the Opening Night Party at Fluid Bar, attended by the big names of the local industry including Tay Guan Hin, Regional ECD JWT South East Asia - who is also the Regional AWARD School Committee Member. 26 students have been accepted into the program, which is generously supported by Gold Sponsors Yahoo! and Clear Channel Singapore.
Telly Tan, Managing Director of Clear Channel Singapore comments: “Creativity cannot be taken for granted. The AWARD School, in which Clear Channel is pleased to partner again this year, revisits to inspire and to bring out the very best in the talented and creative minds of the participants. We look forward to another exciting AWARD School year in Singapore!"
Dennis Susay, Southeast Head of Marketing, Yahoo! adds: “It is our way of helping the creative community groom the necessary talent for the fastest growing medium. The internet is already accepted as a mainstream media with some 55 million internet users in the region."
An impressive line-up of lecturers and tutors will lead this year’s program, from the top agencies:
OGILVY & MATHER
SAATCHI & SAATCHI
TBWA
DDB
MCCANN ERICKSON
JWT
BBH
Y&R
EURO RSCG
The winner of AWARD School Singapore will go up against the top student in Australia, Malaysia and Thailand for the overall best AWARD School Student in the region 2006.
For more information on AWARD School Singapore, please visit www.awardschoolonline.com

AWARD School is behind us for another year. The next phase of training 2006’s advertising hopefuls is soon to begin and if you are a senior creative or Creative Director AWARD would like you to be part of it.
AWARD Mentor Program is designed for those students from NSW and Victoria who made the top grade. If you are willing to spend an hour once a week to meet up and give them briefs, help them get their book together and advise them on interview preparation, AWARD would love to hear from you. The Mentor program gives post AWARD School students an opportunity to take their creative thinking further and keep in touch with the industry.
If you have any questions please contact Pauline on 02 82973877 or email pauline@awardonline.com and she will put you in touch with a very keen top AWARD School graduate.

Art director Christie Wootton has signed with Sydney agency, The Works.
Originally from Melbourne, she was relocated to Sydney by Publicis Mojo's former ECD Ted Royer, after he spotted her work for Greenseas on TV and wrote about it in Campaign Brief's Creative Circle.
Whilst at Mojo Wootton created notable work for Water Aid Australia and was awarded P&G's Best Communication Idea and Best Ad for TV work on Vicks Formula 44.
Most recently, she finished an extended freelance stint at BWM Sydney.
Says Wootton: "The Works offered the opportunity to be a part of a growing agency and to play a part in its development. They have a real ambition and high expectations for what the agency can achieve. It’s an exciting environment to be working in."

An enthusiastic crowd of creatives and CDs turned out at the Vic Hotel to check out the future young guns of WA advertising.
“This was easily amongst the most competitive group of students to go through the course in recent years," said WA AWARD School co-coordinator, Adam Barker, creative partner at Gatecrasher.
Consensus in the room was that there were at least half a dozen very strong folios on display.
Barker (right, second from bottom pic) thanked fellow tutor Andrew Tinning (right, bottom pic) , ECD of Marketforce and judges Steve Brown (Linc), Steve Browning (Vinten Browning), Lindsay Medalia (303) and Mike Edmonds (Meerkats).
Rod Harris (left, second from bottom pic) from The Sunday Times reiterated the strength of News Limited’s commitment to the national sponsorship.
Campaign Brief donated subscriptions to the first second and third place-getters, plus a copy of The Work for each.
The winning student was Adam Cannell (middle, second from top pic) who has accepted a position at Gatecrasher Advertising.
In second place was Alishia Atkinson and third place went to James Trimble.

Students and Creatives assembled in the opulent surroundings of Sixteen Ellis Street on Wednesday night (9th August) for Melbourne’s AWARD School graduation.
The best work from 37 students was on display.
Matt Garbutt, joint course head in Melbourne thanked News Limited for their continual support, tutors, lecturers and all those whom donate time and effort to the programme.
The winning student who will go forward to National Judging was Lauren Treiser (top), who was presented with a mini encouragement AWARD Pencil.
In second place was Gloria Kotronis (second from top) and third place went to Jonathon Beach (third from top).

First place: Lauren Treiser
Second place: Gloria Kotronis
Third place: Jonathon Beach

Runners Up
Andrew Boal
Jonathon Clemens
Sally Cunningham
Adam Liddiard
Tom Markovich
Martin Umanski
Holly Whittaker

The Loop Agency, Melbourne has appointed award winning creative Ben Lay as a Senior Writer. Lay joins Loop from DDB/Rapp Collins and Leo Burnett, where he has worked with clients such as Nintendo, ANZ Bank, Holden and Michelin.
“Ben’s extraordinary ability to generate fresh ideas, and execute them through the line is a rare talent in this market" says Managing Partner Jonathon Rowe.
“And he has a focus on outcomes, commercial and creative" he added.
His clients at Loop will include David Lawrence, carsales.com.au and Hudsons Coffee.
Lay will partner primarily with Senior Art Director Jason McQuoid, who joined Loop 12 months ago from EuroRSCG New York. Both report to ECD Phil Ingevics.

Talented director duo Damon Escott and Stephen Lance have joined The Guild of Commercial Filmmakers.
With a strong reel of national spots for Coke, Telstra, Arnotts, Nestle & Sanitarium and clips for artists such as Bernard Fanning, The Grates, End of Fashion, and Sarah Blasko, the new relationship promises to be an exciting combination.
The team will be out and about with producer Leanne Tonkes in Sydney and Melbourne in the coming weeks.
To make a time to see the commercial reel contact leanne@theguildfilm.com or 0419 592 942. To view one of their clips on You Tube, click the image below:

A note from Steve McCabe, CD of Y&R, Auckland, regarding their AXIS winning Nokia 'Backgrounds' campaign, that hopefully clears the agency of plagiarism:

I trust you’re very familiar with our Nokia Video video calling campaign and the fact that the idea was supposedly done in Toronto a few years back. Well, Tony and I have been very suspicious of that work since it was first posted on the NZ and CB blogs. So, we’ve been trying to find out the truth behind it.
Looking at the layout of the ad (pictured), it is not done to Nokia guidelines. They have omitted the handset number (like 6680) which every Nokia ad worldwide has.
A few international juries have awarded our campaign. The North American One Show (merit), Cannes (silver) with a North American on the jury. They certainly would not have, if they’d seen the idea before.
A closer look at the PDF suggests it was only a rough mock up and not real (look at the attachment and the low res pack shot).
Finally I managed to get hold of Joe Amaral, CD of TBWA Toronto. He wasn’t at the agency when they had Nokia as a client, but was very helpful in trying to find out the truth behind the ad.
After a bit of asking around, he eventually came back with this official line “the ads never ran in paid conventional media".
It seems clear that the TBWA Toronto campaign never ran. Which surely makes accusations of plagiarism redundant. We’d be grateful if you could clear our names, especially with AWARD judging coming up.
If someone has decided to try and hijack a campaign knowing full well it could not be a copy and is not a copy, it is very depressing indeed. I have heard rumours about who did it on this occasion and that they are angry because some of their work was kicked out of Axis (Because the idea had been done before.) Our Nokia video call backgrounds first ran back in October and have had much publicity since then. Interesting how it took until after the Axis judging for the Canadian work to come to the fore.
We all strive to be original, different and to do the best work we can. But there’s always a good chance that someone, somewhere in the world had the same idea as you. And if the work has been in awards annuals, maybe we should be aware of the idea. Surely we should save allegations of copying ideas for ads that have actually been produced. We can’t be expected to have seen every Canadian’s book of ads that never ran.

On August 23 Fairfax will host the ‘Best of Cannes 2006 Presentation’ at the Imax Theatre, Darling Harbour. The screening and gallery exhibition will showcase some of the Print and Film winners of this year’s 53rd Cannes Lions International Advertising Festival and include a screening of the Grand Prix and Gold winners.
The evening will include a panel discussion, comprising this year's Australian Cannes Judges and major advertisers of Fairfax, facilitated by Paul McIntyre, Marketing Editor, The Sydney Morning Herald. The panel will discuss creative winners, media strategy and global trends.
Further information about the presentation can be obtained by contacting:
Elizabeth Ross
Trade Marketing and Insights Director
02 9282 2124

Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au

AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney - 10
DDB Auckland - 9
Saatchi & Saatchi Auckland - 7
M&C Saatchi Sydney - 5
Clemenger Harvey Edge Melbourne - 4
Marketforce Perth - 4
12:20 Sydney - 4
Leo Burnett Melbourne - 4
George Patterson Y&R Melbourne - 3
The Brand Agency Perth - 2
303 Advertising Perth - 2
Whybin TBWA Melbourne - 1
McCann-Erickson Brisbane - 1
Lowe Hunt Sydney - 1
Belgiovane Williams Mackay Sydney - 1
Three Drunk Monkeys Sydney - 1
Cummins & Partners Melbourne - 1
Publicis Mojo Melbourne - 1
JWT Auckland - 1
RARE creativethinking - 1
Clemenger BBDO Sydney - 1
DDB Sydney - 1
The Furnace Sydney - 1
Clemenger BBDO Auckland - 1
Clemenger BBDO Wellington - 1


AUTOMOTIVE

Genuine Parts
DDB New Zealand
Volkswagon

Arctic
Saatchi & Saatchi Sydney
Toyota

Ocean
Saatchi & Saatchi Sydney
Toyota

Aussie
Saatchi & Saatchi Sydney
Toyota

Picasso
Clemenger Harvey Edge Melbourne
Mazda

BANKING, INSURANCE & FINANCIAL SERVICES

Tie
12:20 Sydney
Insure Simply

Spear
12:20 Sydney
Insure Simply

Jump
12:20 Sydney
Insure Simply

CHARITY & COMMUNITY SERVICE

Cancer Smoking
Marketforce Perth
The Cancer council

Shark Fin
DDB New Zealand
Coastguard

Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation

Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria

Legs
The Furnace Sydney
International Campaign to Ban Landmines

Uluru
DDB Sydney
Clean Up Australia

CONSUMER DURABLES

Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand

BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE

CORPORATE, GOVERNMENT, PUBLIC SERVICE

Car Park
Saatchi & Saatchi Sydney
Toyota

Dab
The Brand Agency Perth
The Water Corporation

Playbrick
RARE creativethinking
St John Ambulance

Lotto Wallet
Marketforce Perth
LotteryWest

DRINKS (ALCOHOLIC & NON-ALCOHOLIC)

Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd

FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

MEDIA & ENTERTAINMENT

Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel

RETAIL

Seagull
Three Drunk Monkeys Sydney
Foxtel

TELECOMMUNICATIONS

Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom

TRAVEL & LEISURE

Surfboard
Cummins & Partners Melbourne
Virgin Blue

Hamster
Leo Burnett Melbourne
Connex

Beaver
Leo Burnett Melbourne
Connex

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST CAMPAIGN

Ocean
Saatchi & Saatchi Sydney
Toyota

BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE

Beaver
Leo Burnett Melbourne
Connex

BEST SMALL AD SPACE

Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria

BEST CLASSIFIED AD

Air Strip
George Patterson Y&R Melbourne
Australian Defence Force

BEST TOPICAL AD

Lance
Publicis Mojo Melbourne
Nike

Red Card
JWT Auckland
Nestle New Zealand Limited

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM

Lotto Wallet
Marketforce Perth
LotteryWest

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

Dab
The Brand Agency Perth
The Water Corporation

Tab
McCann-Erickson Brisbane
Clorox Australia

BEST COPYWRITING

Cancer Smoking
Marketforce Perth
The Cancer Council

Solving the problems of the World
Lowe Hunt Sydney
Nestle

Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television


BEST ART DIRECTION

Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota

Face
Saatchi & Saatchi Sydney
Lexus Australia

Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex

BEST PHOTOGRAPHY

Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply

BEST ILLUSTRATION

Picasso
Clemenger Harvey Edge Melbourne
Mazda

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM

Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota

AUTOMOTIVE, TRAVEL & LEISURE

Face
Saatchi & Saatchi Sydney
Lexus Australia

Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria

DOMESTIC PRODUCTS

Astronaut
DDB New Zealand
Sky Television

Kennedy
DDB New Zealand
Sky Television

Coke
DDB New Zealand
Sky Television

Starbucks
DDB New Zealand
Sky Television

Apple
DDB New Zealand
Sky Television

BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS

Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television

Dumb
DDB New Zealand
Sky Television

Some of Australia’s best known sports personalities have swapped their on field uniforms to star as ham-fisted actors on the set of our favourite television dramas for a new Foxtel and Fox Sports marketing campaign via Saatchi & Saatchi, Sydney.
Using the tag “the best drama happens on the field", the series of commercials will highlight Foxtel’s extensive sports coverage, including Fox Sports’ exclusive rights to the Hyundai A-League.
The TVCs were directed by Ted Emery, Australia’s most famous television comedy directors (Kath & Kim, Acropolis Now and Fast Forward), and star some of the biggest names in Australian sport including Socceroos Lucas Neill, Tim Cahill and Brett Emerton, cricket identities Stuart Clark, Simon Katich and Michael Kasprowicz, Foxtel presenter Jason Dunstall and Fox Sports presenters Allan Border, Brendon Julian, Wally Masur, and Gorden Tallis.
Says David Nobay, ECD, Saatchi & Saatchi: "Ted Emery was our first choice from minute one. No-one understands the Australian comedy voice better and no-one is closer to the very material we have had so much fun parodying."

CREDITS:
Executive Creative Director: David Nobay
Copywriters: Steve May/Luke Chess
Art Directors: Eron Broughton and Vince Lagana
Director: Ted Emery
Producer: Clare McGrath
Agency Producer: Scott McBurnie
Senior Business Director: Danielle Simpson
FoxSports Marketing Director: Adam Oakes
Foxtel Brand & Creative Director: Antony Warne
Foxtel Creative Consultant: Jamie Clift
Editor: Gary Woodyard
Production Company: Exit Films
Post Production: Post Modern
Sound: Nylon

The campaign will also include print, on-line and Direct Mail applications.

Twenty-two of the world’s most talented new directors were honoured at the 16th New Directors Showcase last night (8 August) at The Palace Academy Twin cinema in Paddington, attended by over 250 industry punters. One of the advertising industry’s most coveted events, the Showcase is a joint venture between Saatchi & Saatchi and the AFA. This annual global search for the best new directorial talent aims to identify and promote the best directors of the future.
This year’s theme of ‘Disruption’ captures the rule-breaking, status quo challenging collection of work featured in the 2006 Showcase. The outstanding reel demonstrates a depth of talent for creating poignant and provocative work that shocks, dates, amuses and challenges. There’s strong evidence of a sophisticated mastery of technology and art direction.
David Nobay, Executive Creative Director, Saatchi & Saatchi attended the Cannes International Advertising Festival where the 2006 reel was screened for the first time: “The directing talent that we’ve seen this year is truly inspirational. The 22 new directors on the reel cover a diverse range of approaches, skills and styles from around the world. What they create is unmissable.
“The 22 directors on the reel are chosen from over 500 reels submitted by our 143 offices worldwide. It’s highly competitive, and by spotlighting the hottest new talent, we keep the industry fresh and established directors on their toes."
The Showcase forms a key part of the AFA’s Creative Program. Developed to encourage and foster creative talent, the program includes AFA AdSchool courses in Copywriting, Creative Process, TV and Print Production, Art Direction Principles and e-Marketing, taught by industry specialists.
“One of the more wonderful developments in the AFA world has been the recently agreed closer links with AWARD. It’s wonderful because the AFA recognises that at its core, advertising is the business of creativity. And the AFA needs to do all it can to promote creativity’s business changing power. Every year Saatchi & Saatchi Showcase us just how powerful great ideas, well executed, can be", said Russel Howcroft, AFA National Chairman.

As was the case with Axis in New Zealand, ads which have only appeared in Blood Magazine will not be eligible for entry into AWARD.
The Call for Entry website will close on Friday 11th August at 5pm Australian Eastern Standard Time.
Manual entries will be accepted until 18th August.

Senior creative, Rebecca Carrasco is departing Saatchi & Saatchi Australia, to set up a PhD on the power of ideas in public communication.
Says Carrasco: “Nobby and Simone have been very good to me over the past year, and I’m lucky enough to have their support. This project is something I’ve been passionate about for quite a while – and with proposals due in two months – now is the time to get it off the ground. I’ve made a lot of good friends in the Sydney office and I wish Nobby, Simone and the entire team every success going into the future."
Says David Nobay, Saatchi's ECD: “Ironically, actively seeking out creative people with a restless spirit and passion for ideas, as we do, ultimately means this kind of thing can happen! Rebecca has been a great strength to the creative department and as much as I regret seeing her go, I know this is all part of a fantastic journey for her".
Originally from Sydney, Carrasco was a star of the YoungGuns four years ago and was snapped up by Colenso BBDO Auckland. She later moved to Saatchi & Saatchi NZ before being transferred to the Sydney office at the beginning of last year. She will depart the agency on 21 August.

Tom Eslinger has been promoted to Worldwide Interactive CD of Saatchi & Saatchi, but will still be based in Auckland, testament to the regard the network holds for the creative output generated from New Zealand, culminating in Eslinger being chosen as one of nine creatives from around the world on the Cannes Titanium jury this year. Eslinger's position of NZ Interactive CD has been filled by Canadian Adam Oliviera, whose previous stints include Blast Radius in Toronto and Organic/BBDO in New York.

Twenty-two of the world’s most talented new directors will be honoured at the 16th New Directors Showcase tonight (8 August). One of the advertising industry’s most coveted events, the Showcase is a joint venture between Saatchi & Saatchi and the AFA. This annual global search for the best new directorial talent aims to identify and promote the best directors of the future.
This year’s theme of ‘Disruption’ captures the rule-breaking, status quo-challenging collection of work featured in the 2006 Showcase. The outstanding reel demonstrates a depth of talent for creating poignant and provocative work that shocks, dates, amuses and challenges. There’s strong evidence of a sophisticated mastery of technology and art direction.
David Nobay, Executive Creative Director, Saatchi & Saatchi attended the Cannes International Advertising Festival where the 2006 reel was screened for the first time: “The directing talent that we’ve seen this year is truly inspirational. The 22 new directors on the reel cover a diverse range of approaches, skills and styles from around the world. What they create is unmissable.
“The 22 directors on the reel are chosen from over 500 reels submitted by our 143 offices worldwide. It’s highly competitive, and by spotlighting the hottest new talent, we keep the industry fresh and established directors on their toes."
The Showcase forms a key part of the AFA’s Creative Program. Developed to encourage and foster creative talent, the program includes AFA AdSchool courses in Copywriting, Creative Process, TV and Print Production, Art Direction Principles and e-Marketing, taught by industry specialists.
“One of the more wonderful developments in the AFA world has been the recently agreed closer links with AWARD. It’s wonderful because the AFA recognises that at its core, advertising is the business of creativity. And the AFA needs to do all it can to promote creativity’s business changing power. Every year Saatchi & Saatchi Showcase us just how powerful great ideas, well executed, can be", said Russel Howcroft, AFA National Chairman.
The AFA/Saatchi & Saatchi New Directors’ Showcase will be shown at The Palace Academy Twin, 3A Oxford St, Paddington tonight (Tuesday 8 August) from 6pm. AFA and AWARD members: $60; non-members: $70; youngbloods & students: $45. Only a few seats are available. For further details and bookings please visit www.afa.org.au or call the AFA on (02) 8297-3800.

Which TV commercial will be voted Melbourne’s Best TV spot of the last 50 years? ‘The Big Ad’ from George Patterson Y&R, ‘Milkman’ from Clemenger BBDO, JWT’s 50-year ‘Happy Little Vegemites’, the Kombi ad for Transport Accident Commission by Grey, Publicis Mojo’s ‘Run, Rabbit Run’ for Victorian Tourism or The Campaign Palace’s cult Holeproof ad for ‘Antz Pantz’?
To coincide with the TV50 exhibition at the Australian Centre for the Moving Image, the Advertising Federation of Australia in conjunction with AWARD and Networx will celebrate 50 Years of Melbourne’s Best Television Advertising. The event will be sponsored by OzTam.
On Thursday August 17 from 6:00pm a panel of top Melbourne creatives will debate and discuss the short list of 15 commercials; after which guests will SMS their choice and vote for the Best of the Best.
Seating at the ACMI Cinema where the vintage and more recent TV ads will be shown is limited to 300. For tickets and details contact Christina Grant at the AFA on christina@afa.org.au or 02 8297 3800.

He’s given plenty of lessons on the field. Now Sydney Swans co-captain Barry Hall is using his fame and footballing nous to provide a unique and light-hearted introduction to the AFL for those Sydneysiders still wondering what the great game of Australian Rules Football is all about.
The Sydney premiership full-forward has taken on a new role in a series of innovative television ads created by George Patterson Y&R Melbourne that cast him as Professor Barry Hall, head of the fictitious ‘Barry Hall Hall, centre for AFL Fan Education and Excellence since 2006’.
As Dean of Barry Hall Hall, the Swans star big man provides tips and lessons that take viewers on a tongue-in-cheek tour through some of the funnier aspects of AFL eccentricities and unique rules of the game. The television ads also direct people to the website created by Patts Digital Melbourne @ www.barryhallhall.com.au
The interactive website amongst other functions enables you to view the rules of the game alongside actual game footage with special commentary by Barry him self, access more information on AFL and the Sydney Swans, even dress your on Brownlow Medal night date, plus the opportunity to enrol in to the Barry Hall Hall institute.
Professor Hall, assisted by fellow Swans Tadhg Kennelly, Jude Bolton and Adam Goodes, together with Swans celebrity fans Adam Spencer and Ian “Dicko" Dickson, celebrates the game of AFL by taking viewers through a series of football lessons including:
• How to sing the Swans theme song
• Perfecting the bounce of an oval-shaped football
• Dancing the 2005 post grand final jig ala Tadhg Kennelly
• The tradition of putting together a crepe banner for the Team to run through
• Celebrating a Swans goal AFL style
• The art of hanging a Swans scarf out of the window of a car post-win
In other television spots, Hall also takes viewers through a light-hearted look at some of the ‘distinctive’ rules of AFL such “Holding the Ball" where Barry, aided by Jude Bolton and Adam Goodes demonstrates how the rule might be explained in a normal “street" situation.

126 ARALUEN DRIVE, HARDYS BAY, only 1 hour north of Sydney on the Central Coast.
Ad guru's superb waterfront reserve cottage in a prime location in Araluen Drive, with spectacular North East views across Hardys Bay. Stunningly renovated throughout, wide polished floorboards, 3 bedrooms, light filled office, ensuite to 2nd bedroom, spacious main bedroom on the viewfront, covered deck plus huge extended sundeck, stainless steel kitchen with quality appliances and modern contemporary styled (with Philippe Starck fittings) main bathroom. Foxtel and ADSL (Apple Airport) connected, so if you like working from home, it's perfect. Slightly elevated with double garaging at street level and only a level 5 minute stroll to the trendy bayfront cafes and shops of Hardys Bay, the Central Coast's prettiest village (and best kept secret, except to quite a few advertising and tvc production types).
Classic, stylish Hardys Bay holiday home, scene of many a great creative ad weekend. (Click on pics to enlarge).

To arrange an inspection, contact Barry or Harry at:

Raine & Horne - Killcare Beach
2 Killcare Road
KILLCARE 2257
Tel: 02 4360 1107
Fax: 02 4360 1575

Agency.com in the US, as part of a pitch to land the interactive portion of the Subway account, made a 9-minute video of . . . well, Agency.com trying to pitch the Subway account. Just as no one needs to see how the sausage is made, no one needs to see a pitch (even a dramatized one). Or do they? It's been panned by most ad critics, but what do you think?

The cream of the Sydney creative ad industry rocked up to the 8th anniversary of top tvc production company, 8 Commercials on Thursday night, held at the Victoria Room in Darlinghurt. Somehow the CB Camera survived intact with these pics.

Clemenger Communications is once again looking for the best marketing and communications graduates to take part in the Clemenger Communications Graduate Programme.
Now in its second year, the Clemenger Graduate Programme offers stand-out university graduates the opportunity to gain experience working on real accounts with real clients with leading firms across various marketing and communications disciplines - including public relations, advertising, direct marketing and sales promotion.
One of the participating companies is national public relations firm Porter Novelli. Sydney General Manager David Lumb, said that the graduate programme is a unique approach to meeting the growing need for integration across marketing disciplines.
"The increasing complexity and sophistication of marketing communications requires well-rounded professionals with an understanding of the total marketing mix. Our graduate programme allows us to train future leaders to see the broader picture," he said.
Selected as one of the first graduates to join the Clemenger Group under this scheme, Hollie Jenkins, a UTS Graduate, is now working as an Account Executive at Porter Novelli. She says that the experience has been invaluable.
"Beginning the Graduate Program in 2005, I wasn't sure exactly where I wanted to take my career.
"The Clemenger Graduate Scheme offered me the unique opportunity to gain hands-on training in advertising, media and public relations before deciding which discipline best suited my skills.
"Working at Porter Novelli, I have found myself frequently drawing upon my training in advertising and media when providing counsel to clients."
Julia Heaton is currently completing the Clemenger Program graduate traineeship and considers herself in a privileged position.
"After finishing my degree at CSU, earning a place in the Clemenger Graduate Programme this year has given me the best start to my career that I could have hoped for.
"I'm confident that after working in all three disciplines, I've expanded my career options immeasurabl."
Applications for the 2007 Clemenger Communications Graduate Programme are open now and close on the 21st August 2006.
For further information regarding the Clemenger Communications Graduate Programme, university students should visit www.clemenger.com.au

It's here, finally. The AWARD Annual 2005; A clean and simple design that emphasises the most important function of the Annual, showcasing the work.

It costs $209 (incl GST) or free to AWARD members.
To order, or to enquire about AWARD membership, contact AWARD:
pauline@awardonline.com
Tel: + 61 2 8297 3877
Fax: +61 2 8297 3801

Credits:
ingBook concept and Design: 12:20
Art Styling: Jim Parry
Typesetting and Digital art: IGroup Kylie Short
Production management: IGroup, Steve Ball
Typography: Kylie Short
Cover photo: Jon Bader represented by Contacts
Cover Retouching: Cream
Judges photography: Wilk and Lund represented by Contacts
Judges photo equipment: Baltronics
Editor: Alma Kettles
Project Manager: Alma Kettles
Production co-ordinator: Kathy Hayward
Printing: Finsbury Green Printing
Paper: Edwards Dunlop Paper

Although not yet confirmed, CB hears that BBDO has won the entire creative and media for all brands in the Fonterra stable within the Asia, Australia and NZ region. Fonterra Brands currently has more than 100 active brand names, including Anchor, Mainland, Bega, Western Star, Tip Top, Peters, Brownes, Connoisseur and Anlene.
CB hears it was a close run race against Y&R, which originally were considered rank outsiders at the start of this long and winding pitch. One source says the close ties between Fonterra and Clemenger in New Zealand was probably the clincher. Peter Biggs, the new head of Clems Melbourne, had already secured the Fonterra Mainland account last year for the NZ office when he was MD of Clems Wellington.
Fonterra is New Zealand's largest dairy company. As a cooperative company, Fonterra is owned by approximately twelve thousand individual farmers throughout the country and it is the fifth largest dairy company in the world.

CB hears Fraser Rhodes Wingrove is the name of Sydney's latest startup, founded by former Euro RSCG Worldwide Sydney CEO Glen Fraser, CD Dale Rhodes and design director Ian Wingrove. Fraser left Euro at the start of the year, replaced by Brendan Tansey, while Rhodes departed in June, replaced by Rowan Dean. Wingrove moved out about the same time as Rhodes.
At Blog time CB could not contact Glen Fraser (top) or Dale Rhodes (bottom). More details no doubt tomorrow.

Melbourne based Fenton Stephens Advertising has been appointed by Isuzu Trucks Australia. Isuzu is Australia’s biggest truck company and the appointment coincides with what Isuzu marketing manager Jeff Birdseye calls a pivotal year in Isuzu’s growth.
The Isuzu win comes hot on the heels of two other recent account wins for Fenton Stephens -- the Stubbies Clothing Company and Malvern Star Bikes. Both of these iconic Australian brands are about to undergo a revitalisation. The agency position is clear says Alex Fenton (left, with Roger Stephens): “We don’t do one-off ads, we build brand campaigns. Every ad has to contribute to the brand in a cumulative sense."
This is borne out in the recent poster work which continues a long running campaign for Everlast, one of the founding clients at Fenton Stephens when they opened their doors late last year. Fenton has worked on the ‘Nothing soft comes out of The Bronx’ campaign since its inception some five years ago at his former employer, Whybin TBWA.

Credits:
Creative Director: Alex Fenton.
Writer/Art Director: Alex Fenton.
Typographers: Alex Fenton and Frankie Ey.

The first ever Bangkok AWARD School students will commence the infamous creative training program in Ideas next week, following the launch party at glamorous venue Spring.
AWARD Co-Chairman Philip Putnam welcomed students and guests, explaining the legacy of AWARD School and the amazing number of success stories from graduates, outlining the most well known former student, David Droga.
AWARD School Bangkok is being lead by local star Jureeporn Thaidumrong, ECD and Founder of JEH United. Her welcome speech in Thai invigorated the students, as did the inspirational words from Mark Ingrouille, President and CEO McCann Worldgroup Bangkok – the Gold Sponsors of AWARD School in Thailand.
Seventeen students have been chosen this year to take part in the unique program that focuses on creative thinking and the processes involved in coming up with great ideas and ultimately great ads.
An impressive line-up of lecturers and tutors will lead this year’s program, from
OGILVY & MATHER
JEH UNITED
EURO RSCG FLAGSHIP
ONGOING
LOWE WORLDWIDE
SAATCHI & SAATCHI
JWT
OGILVY ONE
AWARD School students will spend the next 12 weeks working on briefs, the end goal being to establish a portfolio of great ideas worthy of showing potential employers.
AWARD School will culminate in a Graduation party, where the best work from each brief will be displayed and top students will be announced.
The winner of AWARD School Bangkok will go up against the top student in Australia, KL and Singapore for the overall best AWARD School Student in the region 2006.
For more information on AWARD School Bangkok, visit www.awardschoolonline.com

Top: Jureeporn Thaidumrong (ECD and Founder, JEH United), Supon Khaotong (ECD, Lowe Bangkok) and Pinit Chantaprateep (Deputy Chairman and Chief Creative Office, JWT Bangkok).

Middle: Wiboon Leepakpreeda (ECD, EURO RSCG Flagship), Philip Putnam (Co-Chairman AWARD) and Passapol Limpisirisan (EURO RSCG Flagship)

Bottom: Philip Putnam, Jureeporn Thaidumrong and Mark Ingrouille (President and Chief Executive Officer, McCann Worldgroup Thailand)

Two young creatives have been added to the DDB Sydney creative department.
Alexander Stainton and Iggy Rodriguez come from DDB Sydney’s creative training program LaunchPad and have proved their mettle over the past few months. Alexander, a copywriter, joined DDB Sydney from If Your Mind Was a Room and has a Bachelor of Arts from Sydney University.
Iggy Rodriguez kicked off his advertising career as a despatch boy at SO&M before eventually arriving at DDB as a Junior Copywriter.
Says DDB national CD and vice chairman, Matt Eastwood: “These guys are amazing. In their first week they delivered huge ideas for both Wrigley and McDonald’s. But the thing that impresses me most is that they are media blind. For them, it’s not about the TV ad, or the print ad, or the poster, it’s about the idea. They really are the future the entire industry is talking about."
DDB LaunchPad, a three month paid internship, is unique in the Australian advertising industry, and is now in its fifth year.
Says Eastwood: “DDB LaunchPad has literally launched the careers of many of the best young creatives working in the industry today, including Guy Rooke, now a star creative at Crispin Porter + Bogusky, Miami. And Iggy and Alex are no exception. LaunchPad is a program to which I am incredibly committed. I’ve always believed in giving something back. And helping develop the future stars of our industry is the best way I know how."

CHE, Melbourne has created a tv spot for client Nando's that may cause a bit of controversy in some quarters.

CREDITS
Agency: CHE, Melbourne
Creative Director: Jason Ross
Creative Team: Jason Ross and Richard Ralphsmith
Director: Chris Boyle
Production Company: Hub
Agency Producer: Liesel Haug

DDB Sydney has launched a new campaign for Kettle Chips – The Office - introducing a sleek new packaging design and several new gourmet flavours: Sea Salt and Cracked Pepper, Sweet Chilli and Sour Cream and Teriyaki chicken.
The Office - which was shot on location in Robertson, NSW, where some of the Kettle Chip potatoes are grown - aims to take Kettle back to its roots as the original and best potato chip. The TVC highlights the authentic, country-crafted quality of the snack and the care with which it’s made, contrasting modern day life and the ‘Kettle way’.
Says National creative director of DDB Australia, Matt Eastwood: “This campaign is a tribute to the brand’s heritage and values, a reminder that Kettle chips were the pioneers in this sector and are still the carefully crafted, high quality snack they always have been."
This is the first television campaign for Kettle since the famous ‘Whittler’ spot of 2001 and will air for eight weeks.
“Over the last few years, it has become increasingly evident that consumers are seeking an authentic food experience. Kettle is one such brand that has the credentials to deliver this, which is why we believe consumers will respond strongly to the work that the team has brought to life in this creative campaign," says Marc Cheah, Kettle Brand Manager.

THE DDB TEAM:
Creative Team: Dave O’Sullivan and Misha McDonald
Creative Director: Richard Selbourne
Director: Perry Westwood
Production Company: AHT
Music: Hylton Mowday
Post: The Lab
Agency suits: Rebecca Kent, Elisabeth Smith

Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry campaign - “Worth the Pain".
Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there. Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's YoungGuns call for entries comes in (www.worththepain.com). It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter YoungGuns is really “worth the pain."
The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe.
To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'YoungGuns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives. A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city.
A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.
There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman).
If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com
Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:
“Creative Award shows have become increasingly competitive, and although YoungGuns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position YoungGuns as the edgiest creative awards show in the world. Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign".
YoungGuns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett Chicago and Mother London. Saatchi & Saatchi Auckland has clearly continued this tradition.
The YoungGuns call for entry can be viewed at:
http://www.worththepain.com
For more information about entering YoungGuns, to view the complete line-up of judges, or to download the creative brief visit www.ygaward.com
Entries for YoungGuns 2006 close on Friday September 29th, 2006.

CREDITS:

Creative Director:
Mike O'Sullivan

Campaign Originators: Dave Bowman, Matty Burton, Toby Talbot, Steve Back.

Posters:
Art director: Matty Burton, Dave Bowman, Steve Back, Matt Swinburne.
Copy writers: Dave Bowman, Matty Burton, Toby Talbot, Helen Steemson.

Ambient Posters:
Art Directors: Matty Burton, Dave Bowman, Steve Back, Jay Ng.
Copy writers: Dave Bowman, Matty Burton, Toby Talbot, Ben Pegler.

Print:
Art Directors: Matty Burton, Dave Bowman, Steve Back
Copywriters: Dave Bowman, Matty Burton, Toby Talbot

DM (bottles):
Art Directors: Matty Burton, Dave Bowman, Steve Back
Copywriters: Dave Bowman, Matty Burton, Toby Talbot

DM (brochure):
Art Directors: Matty Burton, Dave Bowman, Steve Back, Rosita Rawnsley-Mason, Matt Swinburne.
Copywriters: Dave Bowman, Matty Burton, Toby Talbot, Stacey Lee, Helen Steemson.

Online:
Interactive CD: Tom Eslinger
Art Directors: Matty Burton, Dave Bowman, Steve Back, Brian Merrifield, Chris Jones, Farah Iqbal
Copywriters: Dave Bowman, Matty Burton, Toby Talbot, Andy Dilallo, Jay Benjamin, Tom Hazledine, Cameron Harris, James Mcleod

Viral Films:
Directors: Matty Burton, Dave Bowman.
Producer: Donah Bowers

Retouching:
Dennis Monk

Designers:
Daniel Liao
Musonda Katongo

IdeaWorks Brisbane has launched its first major trans Tasman campaign for client Supercheap Auto.
The campaign, created by Robin Feiner an Ryan Fallowfield from IdeaWorks Sydney, is built around the irresistibility of Supercheap Auto’s huge range and great prices, introducing the theme line “you just can’t get enough of Supercheap Auto."
In the first commercial, a man’s shed explodes under the weight of his purchases, and in the second, another customer sends his son home from the store in a taxi because there isn’t enough room left in his car.
Supercheap Auto Marketing Manager, Andy Salmons, said the campaign was an important step forward for the brand: “Traditionally we have been heavily price-focussed. This campaign extends that communication to include our range and value messages in a way that will lift the quality perceptions of the brand as well," Salmons said.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

CREDITS:
Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Production Company: Prodigy
Director: Tim Bullock
Producer: Suzanne Mallos
DoP: Bob Humphreys

Fernwood Women’s Health Clubs turning away new members? Not unless you are Peter Helliar trying desperately to sneak past the exclusive ‘women’s only’ doors of the all female fitness centres.
Fernwood’s latest advertising campaign, ‘Some Men’, via Flash Advertising, Melbourne features Helliar in a variety of cunning scenarios, attempting to disguise himself as a female. Despite his comical efforts, he still doesn’t make the grade but vows to keep persevering.
The campaign features a 60" and 30" TVC, three 30" retail TVCs and radio and outdoor.

Whybin\TBWA Sydney has created a campaign to promote the Special Olympics, directed by former Arnold Australia partner, Rodd Martin, who is now a full-time director, represented by

The Guild

CREDITS
Client: Special Olympics Australia
Agency: Whybin TBWA, Sydney
Copywriter: Misha McDonald
Art Director: Dave O'Sullivan
Director: Rodd Martin
Producer: Helene Nicol
Production Company: The Guild

AWARD has extended the closing date for entries to Friday 11th August – the Website (www.awardonline-cfe.com) will CLOSE that day.
Don’t forget – if you are entering online – AWARD STILL NEEDS COPIES OF ENTRY FORMS! (Even if you are entering via Adstream - but you don’t need to send tapes.)
Also, AWARD has added two new categories:
B.13 TV Craft – Community Service and Charity Single
H.9 Radio – Copywriting
Please call AWARD on 02 8297 3877 with any questions.

FCB Melbourne senior creative team, Romani Mieszkowski and Deryll Naidoo have resigned. They were behind the launch of the new Honda Civic earlier in the year, which attracted international attention. The team got together at FCB Melbourne after stints working at top London agencies. According to the pair, they are keen to do project-based work in both Melbourne and Sydney from August 28.

Local industry members gathered at Black Lab Gallery in Brisbane to celebrate the AWARD School students of 2006 graduation. On display was an impressive exhibition of work from the nine graduating students.
Queensland course head Natalie Ambrosini and News Limited’s Grant Galvin presented the students with their certificates, acknowledging the hard work of the students, and the outstanding efforts of tutors.
Top student Lisa Dupre was awarded with the mini pencil, and Lisa’s night was topped off with a job offer at George Patterson Y&R, Brisbane. Lisa is one of three students to have picked up a job since the start of the AWARD School course. O2 Integration have employed Joelene Riedo as a copywriter during the course, and De Pasquale have offered Jake McLennan a job, also as a copywriter, at the end of the course.

2006 Students to graduate from QLD
Lisa Dupre
Jeremy Hayne
Marty Taylor
Tom Fraser
Keith Lonergan
Joelene Riedo
Jake McLennan
Kirsten Scholes
Rebecca Crespin