The winner of the 2006 MADC Mentor Program is second year RMIT Advertising student, Tim Pashen, which was presented last Thursday, September 21 at CHE in Richmond.
Pashen successfully met all elements of the brief for gourmet burger chain, Grill’d including design for burger containers, an online web banner concept, press advertisement, super site, radio and TV commercials and an ambient campaign.
The MADC Mentor Programme, sponsored by Clemenger Harvie Edge, provides a vital connection between second and third year advertising and design students and the industry, helping the protégés to make new contacts and add to their folio.
To enter the programme, students are given a brief covering mainstream advertising and design. The 2006 Mentors then select a student through their work and pair with them for the next twelve weeks where they participate in workshops such as ideas generation, post production, interactive, outdoor and radio.
Armed with this information, students are then briefed on a real piece of business which they work through, together with their Mentor. In Pashen’s case, his mentors were FCB’s Mikey Tucker and Eric Blakeway.
Judges for this year’s program included; Jason Ross, Creative Director ~ CHE; Andrew English, Director ~ Igloo Design; Helen Watts, Director ~ Watts Design; Christy Peacock, Creative Director ~ Publicis Mojo; Mikey Tucker, Art Director ~ Foote Cone Belding; Eric Blakeway, Copywriter ~ Foote Cone Belding; and Quentin Brown, Creative Director ~ Cornwell Design.
Pashen’s work will be published on the MADC website and he will be awarded $1000 prize money. Runner up was also a RMIT student, Jenna Spence, who wins $250.