M&C SAATCHI'S KATRINA MERCER WINS S10,000 IN LONDON INTERNATIONAL YOUNG CREATIVES COMPETITION
The London International Advertising Awards, honoring the best of advertising, interactive and design, today announced the Grand Prize Winner of their inaugural Young Creatives competition. Katrina Mercer of M&C Saatchi walked away with $10,000, a Statue and a trip to London for the Awards with her television spot, “Star Wars vs. Star Trek.
“The brief was simple," explained Barbara Levy, President of London International Advertising Awards. “We wanted to get young people more involved in politics and they could use any medium they choose to express their idea in the competition."
More than 100 bright young creatives from around the globe submitted their entries. So competition was keen. Katrina Mercer, who created the concept and wrote the commercial, really impressed the judges with her innovative and fresh approach to tackling the problem of political apathy among young people.
“I looked at the brief and got the idea that if young people could get so involved in movies like Stars Wars and Star Trek, shouldn’t they use that kind of enthusiasm in politics?," said Mercer, who has been working at M&C Saatchi in Sydney for four years. “The hard part was getting it to fit into 30 seconds."
Mercer will collect her statue at the London International Awards ceremony on November 6th at the Hammersmith Palais in London.
“We are very pleased with the quality of work for this year’s show. Katrina’s entry is just one good example. You can be sure that we will continue to hold a Young Creatives competition again in 2007," said Barbara Levy.
A complete list of London International Award winners - including images and credits - is available November 6th at www.liaawards.com/winners
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Congratulations to Kat... she deserves it. Well done.
A great concept. To have conceived and written that, I admire her, she really has the talent. M&C must be REALLY proud of her,. I bet she's the envy of the creative department.Please excuse my sarcasm.
I like the idea but in my opinion it doesn't get across why I should vote. Doesn't explain how voting/not voting affects my life.I think it does a good job in connecting to the audience though (young males at least). My vote goes to the empire.Matt
9:23.Fuck off.Really. Fuck off.Oh, and let us know who you are eh?
Dude.Take on seniors, go for it.Take on a young creative and all you do is let the World know that you're a bit of a cunt.Ok?
Matt (10:00 AM) doesn't really like the work. Totally fine, he provides his own personal opinion with constructive criticism. 9:23 Doesn't like the work so he/she personally attacks the creator.- People like 9:23 are the problem, not the CB Blog.Have an opinion about the work, even an anonymous one but leave the personal attacks out of it. Oh and also, after winning $10k and a trip to London I'm sure she IS the envy of not just the creative department but all of M&C.
Please don't write that Katrina happens to be totally hot as well. Justine Armour will get upset.
It's OK. I actually looked at this brief but found it too intimidating. I'm a little surprised that this was all it took to win it. But there ya go. It was a very complex problem and this is a very simple solution. It's also pretty funny too.
... and in one felll swoop, our friend at 3:00pm shows why anonymous posts are fucking this blog up.
Don't take it too seriously 3.35 I think it's called humour.
How come Luke Chess is allowed on the blog at 3.30 in the afternoon? Has he left Saatchis?Well done Kat by the way
Congratulations Kat, on this outstanding achievement! You deserve every inch of this prize and recognition!Well done, buddy!
Nobby, talk to traffic. Luke needs more work.
Nelson Mandela spent 25 years in jail to get the vote for his people. Now thats the type of commitment that's worth ten grand!
Man, that's great. Well done. Love it.Sorry not going to write my name for two reasons, one, I think Nobby's post is irrelevant to this one and two, I don't want you to think I'm kissing ass.Low budget, great idea, tough brief. Well done, go hard.
a good tvc for your reel & you pocket 10K, nice work, well done
booyakasha rude girl! you're awesome chick! congrats...have an wicked time & say hi to big ben for me...chloe ox
Not at all surprised Kat has pulled off a big one. It was just a matter of time. Great to see someone who's talented and NOT a wanker succeed at this level.
The Blog's gone and got boring.
Hoi MateYou go Nani! Congrats babe!sx