November 2006 Archives

After seven years with DDB, Executive Creative Director Paul Catmur is leaving the agency to take up the regional ECD role at Young & Rubicam, still based in Auckland. In his new job, effective January, he will head the creative department of George Patterson Y&R Melbourne as well as becoming a partner in the New Zealand business. Catmur will also join the global Y&R board.
Y&R Brands CEO Matt McGrath said that Catmur's appointment was an outstanding coup for the agency: "Paul has a brilliant track record, both in terms of his own personal award haul and for the work created by the teams at DDB under his leadership. He has enormous respect from the industry, having judged at Cannes, Clios, 4As and most recently the convenor of judges for both AWARD and Caxtons.
Says Catmur: "GPY&R Melbourne has got to be producing some of the best creative in the world. They were Agency of the Year at AWARD, but I believe their potential has only just been tapped. And I'm really looking forward to working with Jon Ramage who has built a great business and team in NZ."
Chairman and CEO of DDB New Zealand and Australia Marty O’Halloran commented: “We’ve been working with Paul for more than a year now to explore a broader remit for him within the DDB network. Eighteen months ago, Paul was promoted to Asia Pacific Executive Creative Director which gave the DDB network access to his talents.
“However, after a relatively long time with one agency, especially in creative terms, Paul needed a new challenge.
“Pragmatically, we’ve anticipated the reality of this happening. Paul has delivered a great creative team and product for DDB and he leaves behind an agency in very good shape. We wish him well in his new role with Y&R, but obviously not too well!"
Paul begins a long-planned two month sabbatical on Friday to write a film script, before starting his new role as Executive Creative Director Australia New Zealand for Y & R.
New Zealand based Group Managing Director of DDB, Sharon Henderson commented “Naturally it’s disappointing, but not unexpected. Seven years is a long time for this industry. Right now, we’re moving on with making another great appointment for DDB."
Discussions are already underway and an appointment announcement is expected in the near future.

IdeaWorks Brisbane, with creative via its Sydney office, has released the next instalment in its campaign for Supercheap Auto featuring men who “just can’t get enough" of the auto retailer.
The commercial which launches in Australia and New Zealand this week, features a dad who rigs his family Christmas celebration so that he gets almost every gift – all of which are auto accessories.
Earlier ads in the series featured a man whose shed explodes under the weight of his purchases, and another customer who sends his son home from the store in a taxi because there isn’t enough room left in his car.
The campaign has helped generate strong sales for the retailer as well as incredible public support with many people calling and writing to Supercheap Auto’s headquarters to say how much they enjoy the new commercials.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Director: Tim Bullock
Production Company: Prodigy
Producer: Suzanne Mallos
DOP: Bob Humphreys
Editor: Craig Wilson, Images Post
Post Production: Cutting Edge

Top Animation Director Nick Donkin (AKA Flying Gherkin) has joined leading Australian/ New Zealand production house Film Construction. Some of his highly original work includes 'BBQ Rollerdisco'for George Patterson Y&R Sydney, 'Fruitrageous' for McCann-Erickson San Francisco and YoGo 'Megabot' for Clemenger BBDO Melbourne.
Donkin will be based at FC's Sydney office and can be contacted on nick@filmconstruction.com'

Click here to watch 'Instant-Kiwi-commercial-part-one'
Click here to watch 'Instant-Kiwi-commercial-part-2'
Lowe Worldwide, Auckland has put to air a TV campaign for NZ Lotteries' Instant Kiwi.

Creative Director: Josh Moore
Copywriter: James Hurman
Art Director: Josh Moore
Agency Producer: Jackie Clark
Director: Adam Stevens
Producer: Mark Foster
Production Company: Robbers Dog
Post Production online: Perpetual Engineering
Post Production offline: Digital Post
Editor: Sam Brunette
Soundtrack: SoundTrax

The second graduates of AWARD School Singapore celebrated last Thursday (23rd November) at Singapore’s talk of the town venue, Hacienda.
Hosted by the Co-Chairman of AWARD Philip Putnam and AWARD Committee representative South East Asia, Tay Guan HIn, Singapore’s top creatives, students, sponsors and media gathered to view the best selection of student work and to celebrate in the next creative generation in advertising.
Fanindra Jain, from India (bottom pic at left), picked up the top student award, his prize a trip to ADFEST held in Thailand in March. The second place award went to Luke Tay Wee Heong.
Telly Tan, Managing Director Clear Channel Singapore (AWARD School Gold Sponsors) also announced the ‘sponsors choice’ of the Clear Channel brief.
The judging panel responsible for selection of the top students and the ‘work on the wall’ was Ng Tian It, ECD of McCann-Erickson, Sonal Dabral, ECD of O&M, Richard Copping, senior creative at Saatchi & Saatchi, Charlie Blower, ECD of Euro RSCG, Robert Gaxiola, ECD of Bates Asia and Tay Guan Hin, ECD of JWT South East Asia.
The following agencies contributed to the holding lecture and tutorial sessions: DDB, BBH, JWT, BBDO, Euro RSCG, Y&R, McCann, M&C Saatchi, David, Ogilvy & Mather, Saatchi & Saatchi, TBWA and Stereotype.
AWARD School is taught by industry professionals only, and is the best way to get a start in the creative department of an advertising agency. It is held in Australia, Bangkok, Singapore, Kuala Lumpur and may well go to China in 2007. The Singapore School will commence again in May 2007.
For further information about applications for the 2007, please visit www.awardschoolonline.com

Director duo Damon Escott and Stephen Lance have just completed a new clip for John Butler Trio. Funky Tonight is an infectious track that overwhelms Donald, a daydreaming ordinary office worker. In his dream John Butler Trio enter and jam in his inner ear. Donald is soon overcome by the tune and forced to bust out of his conservative image.
His colleagues watch in surprise as Donald dances outrageously, transforming the office into a stage… Funky Tonight was performed recently at the Make Poverty History concert held at the Sidney Myer Music Bowl in Melbourne. Other artists featured included Pearl Jam (joined on stage by Bono), Eskimo Joe, Evermore, Hilltop Hoods, Paul Kelly, Kev Carmody and Sarah Blasko.
Escott & Lance shot the clip in Brisbane just prior to the 2006 ARIA Awards where they picked up the award for Best Music Video - the top prize in Australia for film clips.
For more information or to view the reel contact producer Leanne Tonkes - leanne@theguildfilm.com or +61 419 592 942.
For information on John Butler Trio - www.johnbutlertrio.com
For information on Make Poverty History - www.makepovertyhistory.org.au

After just over a year at Clemenger Sydney, Paul Cottrell is relocating to Melbourne, where his partner Jade Horton will join The Campaign Palace as a senior GAD. Cottrell is presently talking to agencies regarding appointments.
Before Clems Sydney, Cottrell was at Whybin TBWA Sydney, where he was responsible for the AAPT ‘Tell It Like It Is’ campaign and won a Cannes Lion Bronze for PS2 TV commercial for the launch of the Karaoke game Singstar in Australia.
Prior to that he was at FNL Communications where he originated the Sony ‘Wag’ brand campaign that won two trophies at the ATV Awards last year. Cottrell also won a Folio for KingGee workwear trade press and had six Caxton finalists for Sony’s underwater camera.
In the UK Cottrell worked for Ogilvy and before leaving won D&AD for Lucozade Sport and Creative Circle Best Campaign for The Samaritans Charity.

Click here to watch 'Tiger-Beer-commercial-Asia-1939'
Click here to watch 'Tiger-Beer-commercial-London-1954'
Click here to watch 'Tiger-Beer-commercial-Paris-1979'

Leo Burnett Sydney and some of the best in the Australian TVC production industry via @radical.media has created a major regional campaign for Tiger Beer that invites consumers to 'Unravel the Secret'. Go to http://unravelthesecret.com to see what it's all about...

Creative Directors: Linda Locke, Mark Collis
Writer: Will Edwards
Art Director: Kieran Antill
Photographer: John Seale
Production Company: @radical.media
Director: Derin Seale
Post Production: Fuel
Sound & Music: Nylon Studios
URL: http://unravelthesecret.com

Canon Australia has just released a locally developed TV campaign for their Selphy compact photo printer. The objective to re-assert Canon in the compact photo printing category by exciting families about the possibilities of printing lab quality photos at home, enabling them to share "real moments spontaneously.

Agency: Leo Burnett Sydney
Creative Director: Mark Collis
Creative Team: Robin Feiner and Guy Collins
Producer: Rita Gagliardi
Account Service: Josie Oppedisano
Director: Nick Robertson
Production Company: @radical.media

Aussie expat Simon Foster worked on this recent Fosters (no relation) brand relaunch done out of Ogilvy New York. Simon's ex Foster (no relation) Nunn Loveder Sydney and headed to New York seven years ago to take a job at Oasis (Aussie expat Paul Bernasconi's agency at the time). Simon joined Ogilvy New York as Associate CD in 04 around the time Bernasconi sold to IPG for millions and retired.
Ogilvy and Mather NY pitched and won the Foster's account against Mother NY earlier this year, and the decision was made to relaunch the brand online in the US. The result was this campaign. The campaign itself has attracted a lot of attention, as it is the first brand relaunch by a major US brewer (Miller distributes Foster's in the US) to be undertaken completely online. The BBC did a piece on it, as did CNN and a lot of the US trade mags.

Agency: Ogilvy & Mather, New York
Group Creative Director/Copywriter: Mark Bernath
Group Creative Director/Art Director: John Liegey
Associate Creative Director/Writer: Simon Foster
Associate Creative Director/Art Director: Alastair Green
Copywriter: Chris Skurat
Director: Lisa Rubisch
Production Company: Bob Industries

The website was built by the Barbarian Group.

M&C Saatchi Sydney's Dave King has been appointed Chairman of the DM Lotus at AdFest next year, and Benjamin Palmer has been named Chairman of the Cyber Lotus. AdFest, which is held in Pattaya, Thailand on 14 -17th March 2007, has been extended to a 4-day event next year.
King, National Creative Director – Direct, of M&C Saatchi Australia, joined M&C Saatchi in 1999 as senior writer. He is one of the region's most awarded DM creatives with five Direct Lions, a D&AD Silver Nomination, One Show Silver and nine gongs at the John Caples Awards, amongst others. Last year he also received a Silver and a Bronze at AdFest. Under his leadership as Creative Director in 2004, M&C Saatchi set a then Australian Direct Marketing Association (ADMA) record of 22 finalists, converting 13 into gongs. This next year they managed to top that with 24 finalists including the Grand Prix and the Winged Messenger for the best piece of direct mail. He has judged at Cannes, AWARD, ADMA and twice been invited to judge Caples.
Palmer is CEO and Executive Creative Director of The Barbarian Group. He began his career doing graphic design for record covers and Boston-area nightclubs, following which, he began freelancing at advertising agencies. His work with agencies coincided with the world wide web boom, and he found himself doing work both for traditional and interactive media. Having survived the boom and crash, he decided that he wanted to focus entirely on interactive.
In December 2001, Benjamin co-founded The Barbarian Group with three partners. The Group now has 30 active clients, and has won gold medals at most major international awards shows. Mr. Palmer has also served on a number of awards show juries, including D&AD, The One Show, and the Art Director's Club.

The Advertising Federation has developed a new course for Writers, Art Directors, Planners, Account Managers and Brand Managers, the ‘Ideas Boot Camp’.
AFA AdSchool Ideas Boot Camp is designed to improve the quality of thought that is put into the process and pursuit of great ideas. By disciplining, strengthening and ultimately raising the quality of an individual’s thought process, he or she will invariably become a far more professional planner, account manager, brand manager, writer or art director.
The lecturers are Alex Dobrochodow (top left), a senior writer and Hristos Varouhas (bottom left), Planning Director, BWM and winner of the 2006 APG Creative Planning Grand Prix.
The Boot Camp will be held over 4 intensive days at the Sydney College of Management, Manly, from 19 to 22 January, 2007.
Says Dobrochodow: “Our industry is rapidly shifting from ads to ideas. We can no longer exist on executions. We have to deliver big ideas that can be interpreted and integrated across a diverse range of established and emerging methods of reaching the target audience. We need to create Ideas Not Executions."
Varouhas added: “However, great ideas don’t just show up when they’re needed. They are the result of discipline, dedication and inspired professionalism. And the starting point of every great idea is a great brief. Unfortunately, that’s a principle that is practised far too rarely, by far too few people, because we seem to be driven by other priorities and pressures. That’s why the AFA commissioned to develop an Ideas Boot Campthat is based on planning principles."
Over four, long, hard days, participants will be taken through the real life battlefield of developing a brief, providing relevant creative solutions, presenting and evaluating them. At the end of which they will have an unambiguous understanding of the principles and issues involved in delivering effective advertising solutions.
Central to the course are the three critical components to an effective solution being developed and implemented.

1: THE BRIEF
2: THE CREATIVE SOLUTION
3: THE EVALUATION

The Ideas Boot Camp is an AFA certificate course.
For more information, please contact either of the people listed below, or visit the website: www.afaadschool.com.au:

Helga Diamond, phone 8297 3800, email: helgad@afa.org.au
Hristos Varouhas, phone 8204 3800, email: hristosv@bwm.com.au
Alex Dobrochow, phone 0417 489 971, email: alexdob&bigpond.com

Peter Miller, one of Australia’s most acclaimed composers and sound designers, has joined Beamo Music.
Highly regarded around the world for his commercial soundtracks, Peter’s unique music and sound design has featured on award winning international campaigns for Nike, Mercedes, Amnesty International, Heineken, Adidas, The United Nations and many others.
His most recent sound design work has been on feature films for directors Gore Verbinski (The Ring), Jane Campion (In The Cut), Ray Lawrence (Jindabyne) and Phillip Noyce (Catch A Fire).
In the past Peter has been approached by numerous companies, but has made this recent decision to join Beamo Music because, he said, “I’ve long admired the quality of work that has come out of Beamo and the great team who work there. I can think of no finer people with whom I would choose to be involved and I am truly looking forward to an exciting and fruitful partnership."
New owner of Beamo Music, Chris Cudlipp, is thrilled that Miller has decided to join them. “Peter brings a striking and unique style to Beamo that complements our existing composers; Brian Beamish, Brendan St Ledger, Paul Gray and Vince Pizzinga. Together, I think they are the finest group of composers in the country."
According to Rolling Stone Magazine, Peter is, “…one of Australia’s unsung musical heroes."
The Sydney Morning Herald’s Metropolitan Magazine described Peter’s sound design as, “… the kind of sonic magic that people like Brian Eno and Daniel Lanois would marvel at."
For Miller’s reel, please contact Karen St Ledger on 02 9929 6629, or karen@beamo.com.au.

Click here to watch 'PlayStation-commercial'
Whybin\TBWA, Sydney's recently launched risque campaign for the latest Ultimate Fighting game on Playstation - TEKKEN 5, which featured on the Blog in September, has finally caused public controversy, with an article in today's Australian and it will be featured on Today Tonight, tonight on Channel 7.
The TVC has been running on all commercial stations between 11pm and 3am amongst other late night 'Adult' ads. And the print has been running in FHM, Ralph, Zoo and Alpha Magazines.

Creative Director: Garry Horner
Copywriter: Mish McDonald
Art Director: Dave O'Sullivan
Production Company: Sound Reservoir

Click here to watch 'City-of-Melbourne-commercial'
The vibrancy, diversity and culture of Melbourne city are celebrated in a new TV campaign via George Patterson Y&R, Melbourne.
The campaign hinges on one simple idea: In Melbourne, the best way to experience all the city has to offer is to let your imagination guide you. This is demonstrated in the advertising by bringing imaginations to life as a range of fantastical creatures that take their human friends on their own unique journey of the city.
The concept was conceived by GPYR’s Hilary Badger and Rob Beamish and directed by internationally awarded Steve Rogers of Revolver Films. In post-production the imaginary creatures were brought to life by Animal Logic who have been responsible for work on a range of high profile projects including the Matrix, Moulin Rouge and Big Ad.

Writer: Hilary Badger
Art Director: Rob Beamish
Producer: Pip Heming
Director: Steve Rogers
Executive Producer: Michael Ritchie
Production Company: Revolver
Producer: Georgina Wilson
DoP: Nigel Bluck

Click here to watch 'Jupiters-Casino-commercial'
A new spot for Conrad Jupiters Casino via agency Junior, Brisbane.

CLIENT: Conrad Jupiters
AGENCY: Junior, Brisbane
CREATIVE TEAM: Steve Minon & Matt Emmerson
CREATIVE DIRECTOR: Steve Minon
PRODUCTION COMPANY: Blacklab
DIRECTOR: Ryan Renshaw
PRODUCER: Noelle Stevens
POST: Cutting Edge
EDITOR: Kerry Farrell
MUSIC: Mark McDuff

Click here to watch 'Skin-Cancer-commercial'
BMF Sydney’s new campaign for the Department of Health and Ageing demonstrates the serious issue of skin cancer and encourages the Australian public and in particular youth to always prepare for sun exposure when going outdoors. The campaign is purposely created to capture attention, educate people on the cumulative effect of unplanned exposure and increase awareness of multiple sun protection behaviours.
BMF called upon its expertise in behavioural change communication to develop a strategic approach that will shift public attitude to address the issue of skin cancer. The youth market is one of the hardest target audiences to reach and past experience highlighted the need for a visceral creative device in order to achieve cut through.
The campaign utilises a diverse range of media channels from TV, cinema and print through to transit, outdoor posters and online.

Executive Creative Director: Warren Brown
Copywriter: Benn Sutton
Art Director: Grant Booker
Group Account Director: Nick Garrett
Account Manager: David Graville
Agency Producer: Ros Payne
Director: Tim Gibbs
Production Company: 8 Commercials

The Melbourne Advertising and Design Club Bonza Bash is on THIS FRIDAY 24TH NOVEMBER.
TICKETS ARE SELLING FAST, PURCHASE NOW TO AVOID DISAPPOINTMENT – ALL WELCOME.
Free beer, wine and soft drink until the bar tab runs out, food, $2000+ worth of fabulous door prizes, rockin' music and profits going to charity.
7pm till late at the Gershwin Room, The Espy.
MADC members: $20+BF, Non-members: $30+BF. Tickets online at Moshtix or from the following moshtix outlets - Central Station, Click n Drag, Mighty Music Machine or phone 9017 1125. Please note the moshtix booking fee will be kindly donated to The Song Room.
This event for the first time will donate all profits to charity, The Song Room, a not-for-profit organization dedicated to providing access to music and arts for Australian schools and communities.
Working closely with The Song Room, the MADC will donate musical instruments and a workshop artist for 12 weeks to a local school that otherwise would grow up without music.
The MADC Adstream Bonza Bash line up features:
Johnny and the Crayolas, Conehead the Barbituate, Rubberband, The Good Ole Brians, Furious Dragon Love, Rocket Queen, and Special Guest BAKFAT 5.
Band members from Adstream, Boilerroom, The Campaign Palace, Sense Advertising, Frontier Advertising, JWT, Matt Wilson Films, CHE, DDB, Tribal DDB, Rapp Collins, MRPPP, Leo Burnett, George Patterson Y&R, AJF Partnership, and Singleton Ogilvy & Mather.
Over $2000 worth of door prizes including dinner and wine at ‘restaurant of the year’ Vue de Monde, private screening at Cinema Nova, iPod Nano, CD’s, tickets to St Jerome’s Lane Festival and an The Age gift pack.

Art Director: Aaron Lipson
Writer: Ben Maher
Creative Director: Heath Rudduck
Finished Art: the whole DDB studio

AFA AdSchool is celebrating 5 years of operation in a Graduation Ceremony cum 15th Birthday Party on Thursday 30 November at the Paddington Town Hall.
Helga Diamond, the Director of Professional Training said: “In 15 years the school has progressed from a TAFE level course to a post graduate program. The school is now accredited by leading universities in all states, UTS, RMIT, QUT, Curtin ECU, UniSA and University of Canberra. That means that AFA AdSchool student can receive credit points for post graduate awards of leading universities."
An estimated 10,000 students nationally have completed AFA AdSchool courses since the school was launched in 1991. Students come from agencies, advertisers and media.
In 2006, approximately 800 students nationally will have completed an AFA AdSchool course, with more than half of those in Sydney.
The course program adapts to changing industry requirements with new courses launched in 2006 in digital strategy, channel planning and effective engagement (Advanced Strategic Planning).
AFA AdSchool’s mission is to encourage excellence and promote best practice in the advertising communication business. Courses provides progressive learning in all disciplines of advertising and marketing, for all levels, from trainee to senior executive level.
The program consists of 20 short courses where senior industry managers teach the latest knowledge in digital, strategy, creative, media, account management and production.
For more information, visit the website: www.afaadschool.com.au.
Or contact Helga Diamond, Director, Professional Training, on 02 8297 3800, or helgad@afa.org.au.

Click here to watch 'the-Lynx-Shower-Gel-commercial'
Lowe Hunt Sydney recently produced a 15" television commercial for Lynx Shower Gel which is scheduled to run in Australia and New Zealand on Foxtel, TVNZ and Prime TV.
It features an innocent rubber ducky that drifts unwittingly into a shower occupied by an amorous young couple. Shocked and embarrassed, the ducky floats straight back out covering its eyes with its wings.
Says Dejan Rasic, Creative Director of Lowe Hunt: “Using a rubber ducky was the perfect tie in to Lynx Shower Gel. It tackles the LYNX strategy in an unexpected way".
The Lynx ‘Ducky’ TVC was written by Simone Brandse and directed by Three Drunk Monkeys at Luscious International.

Client: Sharon Parker, Marketing Director of Deodorants, Unilever
Brief: Lynx Shower Gel
Agency: Lowe Hunt, Sydney
Creative: Simone Brandse
Creative Director: Dejan Rasic
Director: Three Drunk Monkeys
Production Company: Luscious International

Click here to watch 'the-Palmers-Cocoa-Butter-commercial'
After five years of quietly building inroads into the Australian market, primarily through word of mouth and PR, US-based Palmer’s Cocoa Butter has recently launched its first major brand campaign in Australia via agency Clemenger BBDO, Adelaide.
“It’s become very much a cult brand here. The people who use it feel they have discovered it for themselves and they are very proud to recommend it to friends," said Brand Marketing Manager, Taryn Boyce.
The challenge was to produce a mainstream launch campaign that wouldn’t alienate this incredibly loyal customer base, nor damage the ‘underground’ perception of the brand.
Research showed that the unpretentious nature of the brand appeals to women who don’t identify with the high-maintenance archetypes depicted in most corporate skincare advertisements.
So a brand platform based on the idea that “Skin is fashion" was developed to communicate that looking good is not about what you wear on the outside, it’s about looking and feeling fabulous in yourself.
The campaign includes television, online, print and point of purchase.

Creative Director: Greg Knagge
Copywriter: Jeremy Egerton
Art Director: Brenton Canty
Agency Producer: Judi Oehme
Director: Robi Watt
Production Company: Nylon Films
Producer: Vicki Niehus
Sound: SystemBot
Client: Taryn Boyce

Having developed Perpetual’s print advertising campaign (and, using the brand’s iconic Mobius logo device, creating an unambiguously-branded property in the process), Perpetual then set agency John Bevins, sydney the task of filling its existing corporate motto – “Experience. The difference" – with meaning, within a TV campaign to launch nationally.
John Bevins, Creative Director, observes that "Perpetual for all their wins aren’t air punchers – they’re truly quiet achievers. That’s a big part of their brand truth and raising their profile in character with that was the brand challenge."
For Perpetual, the return to television advertising reflects a renewed desire to enhance Perpetual’s profile in the retail market. “The awareness of Perpetual and our offerings among affluent Australians is increasingly important to our future success. We are aiming to attract those prospective clients who value the reassurance, knowledge and understanding which our experience brings in the specialist areas of funds management and financial advice."
Working across the Perpetual TV and print campaign, the Bevins creative team comprises:
Creative Director: John Bevins
Writers: Mark Sharman and Jack Vaughan
Art Directors: Kayleen Flanigan, Brian Langford and Andrew Mills
Production Managers: Peter Langmead and Thea Carone
Director: Jon Gwyther
Production Company: Plaza Films
Producer: Alex Mooney
DOP: Matt Stewart
Stills photography: Adrian Cook
Editor: Dan Mitchell (MRPPP)
Flame: Rosano Lepri).
Sound Design: Supersonic (Anthony Pastos, Composer; Holly McKay, Producer).

The Campaign Palace Melbourne has recently launch new formula Yoplait with a 30 second TV and PoS campaign.

Client: National Foods Ltd
Creative Team: Ben Birchall and Shane Dawson
Creative Directors: Christine Isaac and Tony Leishman
Producer: Fiona Gillies
Director: Ben Saunders
Production Company: Nice Trees @ The Directors Group

Former Saatchi & Saatchi Sydney creative Jason Mendes has got a gig working at 4 Creative, one of London's hottest shops. In an email to CB, Mendes says London's going well: "Much better than I could have hoped. 4 Creative is only thre years old ... about 40 employees and making a lot of noise over here. Really hot agency in London at the moment winning heaps of awards. Creative Review magazine has just done a 3 page article on them in the November issue. Get a copy and check it out. The headline reads: "Is this the best ad agency in London?".
"I've been here three months and and I've already got a TV and print campaign out. And I'm currently in pre-production for another TV, print, poster, ambient, Internet campaign that will be very high profile over here.
"Also, my subscription to CB is great as it's keeping me in touch with what's happening on that side of the world."

The 2006 YoungGuns International Advertising Awards were presented on Wednesday night at the Chauvel Cinema in Paddington.

National Australia Bank today announced that it has appointed Melbourne shops Clemenger BBDO and SEE as its two advertising agencies following a lengthy pitch that included incumbent George Patterson Y&R Melbourne.
From January 2007, the two agencies will have responsibility for creating campaigns and brand building strategies for NAB and MLC’s Australian operations.
Executive General Manager, Strategy & Marketing - Australia, Greg Sutherland said the review has resulted in the most suitable agency mix to meet the needs of the business now and into the future: "Our focus in determining this model was to identify a diverse range of skills to help further our marketing strength and do business more efficiently.
“This two-agency model will provide us with a more integrated and consistent approach to advertising, which will take our brand to another level and streamline the way we communicate what we are doing for customers.
“SEE has and will continue to provide its very unique brand building capabilities, while Clemenger BBDO, one of the largest, most awarded creative agencies in the country, has outstanding expertise across a number of marketing-related functions,“ he said.
“Both agencies will provide us with diverse ways of thinking and a terrific breadth of creativity," he said.

After this year's controversy over the Titanium Lions (remember the Bar Code debacle which the CB Blog stirred up!), the organisers of the Cannes Lions International Advertising Festival announced today the introduction of Integrated Lions - whilst re-affirming the definition of Titanium Lions.
Both integrated campaigns using three or more different media and breakthrough ideas will be submitted to one entry section – The Titanium and Integrated Lions. One jury will view and vote on all entries. After reaching a shortlist, the jury will award Integrated Campaign Lions and one Integrated Grand Prix and possibly Titanium Lions and a Titanium Grand Prix to any entry worthy of this most coveted of Lions.
Entrants will not have to specify whether they are submitting to Titanium or Integrated. All integrated campaign entries will be considered by the jury for Integrated Lions and the Integrated Grand Prix. Additionally, all entries submitted to this section will be considered for Titanium Lions and Titanium Grand Prix, although it is understood that the Jury may only award Titanium occasionally.
Whilst Integrated Lions will honour high standard state-of-the-art integrated campaigns, the premise for Titanium Lions remains the same: Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward. Titanium stands for breakthrough ideas, it might be a brand new idea, or it might use an existing idea in a brand new way. Titanium is for work that is provocative, that challenges assumptions and points to a new direction.
Executive Chairman of the Cannes Lions Festival, Terry Savage says, “As the advertising industry evolves and redefines itself, so does the Festival. There is a need now for both Integrated and Breakthrough to be recognised in Cannes . Whilst integrated campaigns are now the norm, Cannes will award those of the highest of standards. Titanium will remain in its purist form and will continue to be the most elusive and sought-after Lion, the highest accolade in the industry honouring risk".
The Integrated and Titanium Lions will be presented to the winners in Cannes on Saturday evening, 23 June 2007.

APG Australia’s Creative Planning Awards were held last night at L’Aqua, Cockle Bay Wharf, Sydney.
Winners of the Best of Show, who received The Research International Grand Prix Award are: Hristos Varouhas / Jamie Mackay / Kent Pearson for Bigpond Broadband Internet “Why Emotional Differentiation Wins" - BWM
Campaign for Established Service Brand:
* Gold award: Hristos Varouhas / Jamie Mackay / Kent Pearson for Bigpond Broadband Internet “Why Emotional Differentiation Wins" - BWM
* Silver award: Todd Sampson for McDonald’s Australia “Inner Child" – Leo Burnett
Campaign for Established Product Brand:
* Gold award: Olly Taylor for Staedtler Pacific Pty Ltd “The Writing’s on the Wall" - HOST
* Silver award: David Cousins for Adalat “A Clever way to Lower Blood Pressure" – Medicus Sydney
Campaign for New Brands or Advertiser:
* Gold award: Christina Aventi / Jeremy Nicholas for Austar Broadband “Turning a Generic Benefit into Something Sticky" – BMF
* Silver award: Andrew Moss for Football Federation of Australia “The Hyundai A League" – Lowe Hunt
Campaign for Public Service and Charity:
* Gold Award: Lucy Cochran for Seeing Eye Dog Australia “Replacing ‘Awww..’ with ‘Aha’" - DDB
* Silver Award: Dick De Lange for RTA “Time to Take Note" – Saatchi & Saatchi
Special Prizes were awarded for the following:
* Best Consumer Insight – Todd Sampson for McDonald’s Australia “Inner Child" – Leo Burnett
* Best Strategic Insight – Olly Taylor for Staedtler Pacific Pty Ltd “The Writing’s on the Wall" - HOST
* Best Creative Brief and Briefing – Lucy Cochran for Seeing Eye Dog Australia “Replacing ‘Awww..’ with ‘Aha’" - DDB
* Best Contribution to Media Thinking – Todd Alchin for Sunbeam, “When the Coffee Machine needs the Pick Me Up" - bellamyhayden
* Best Use of Research – David Cousins for Adalat “A Clever way to Lower Blood Pressure" – Medicus Sydney
* Best Use of Non Traditional Media – Karin Stenberg / Pete Randeria for Lynx Body Spray “LynxJet. How planning got us all onboard" – Lowe Hunt

Christine Blackburn, chair of the APG Creative Planning Awards, said:
“We’re very proud of the body of work presented at the second APG Creative Planning Awards.
“The planners have uncovered some fantastic insights and applied their craft to bring these insights to life in many different mediums".
Of the 41 entries received, 16 were short-listed and will be published in the bi-annual APG Creative Planning Awards Book.

Former Y&R Adelaide creative Jeremy Southern has been appointed creative director of Y&R Wellington. He fills the vacuum left after the elevation of former CD Chrissie Lahood to the MD position. Southern was at Y&R Adelaide until just before its closure a few years back (after the loss of Mitsubishi) and has most recently been at Clemenger BBDO, Sydney, following the Mitsubishi business into the agency.

Advertising identity Michael Cook will appear in Waverley Local Court tomorrow morning after what has been described as a “drunken night of shame".
He was arrested by Kings Cross police at 5.30am on Saturday following several reports of disorderly and obscene behaviour that began on Friday at a well known restaurant on the wharf at Woolloomooloo.
A police spokesman declined to give further details but confirmed that a man had been questioned in relation to a series of incidents in the area. The man had been detained in cells on Saturday night after biting a female police officer and had been bailed to appear in court this morning charged with offensive behaviour, assaulting a police officer, shoplifting and wilful damage to property.
Cook, one of the advertising industry’s most respected figures, had resigned from his position as CEO of a local film agency and was celebrating his departure with friends on Friday.
A high-spirited lunch, in which Cook’s party consumed the celebrity eatery’s entire stock of sauvignon blanc, descended into chaos when the group refused to leave.
A restaurant staffer confirmed that Cook and a number of others were asked to leave when they began heckling and harassing other diners.
“They got a bit upset about being told to go and one of them kicked over a couple of tables on his way out," said the staffer, who declined to be named. “He grabbed an umbrella and threatened one of the girls with it."
Witnesses say Cook then headed to Kings Cross, hitting several nightclubs in Sydney’s red-light district. At one point he is alleged to have stripped naked and stood in the street barking at cars. He was later reported to have stolen a Ken Done shirt and a souvenir didgeridoo which he used in an obscene manner before smashing several shop windows with it.
A spokeswoman for Cook confirmed he had been arrested but said that claims of his misbehaviour were a “gross distortion of the truth’’.
“People who know Michael will know that he is simply not capable of the acts of which he has been accused,’’ she said.
“He will defend all charges and I suspect there may be some other agenda involved here.’’

Today (Tuesday 14 November) KFC will become the only brand visible from space. In a World first the company will unveil a giant logo made from lighted tiles in the Nevada desert, to launch its new-look Colonel logo.
The cosmic Colonel Sanders logo is located in the “UFO Capital of the World," on The World’s only Extraterrestrial Highway. Area 51 is considered top-secret and the epicentre of inter-galactic communication.
Measuring a record-breaking 7,990 meter square KFC will unveil the new face for Colonel Sanders to mark the official debut of a massive re-image campaign that will update 14,000-plus restaurants globally, including 600 in Australia over the next five years.

2006 RMIT Advertising Graduate Exhibition – Opening Night tonight - Tuesday 14th November
Eckersley’s Open Space Gallery, 97 Franklin Street Melbourne
Opening: 14th November 6pm – 9pm. Awards Presentation: 7.30pm
Guest Speaker: Heath Rudduck, President of MADC & ECD of Tribal DDB

***

MADC Adstream Bonza Bash – TICKETS ON SALE NOW
24th of November from 7pm till late at the Gershwin Room, The Espy
Free beer, wine and soft drink until the bar tab runs out, food, $1450+ worth of fabulous door prizes, rockin music and profits going to charity.....hard to resist really!
MADC members: $20+BF, Non-members: $30+BF. Tickets online at Moshtix or from the following moshtix outlets - Central Station, Click n Drag, Mighty Music Machine or phone 9017 1125.
This event for the first time will donate all profits to charity The Song Room
Further information at info@madc.com.au or phone 9645 6550.

***

D&AD invite you to an evening reception and screening event as part of the Global Tour
Venue: Flow Cafe, 4/663 Victoria Street, Abbotsford
Date: 21 November 2006
Time: 6:00pm arrival, 6:30pm Presentation & Screenings
Entry to this event is free, with drinks & nibbles at bar prices.
Numbers are limited to 60 people so please RSVP no later than 17th November to vic@afa.org.au






D&AD would like to thank AFA Ad School, AFA Youngblood’s and MADC for their support of this event

The recent commercial for Tiger Beer, part of a major multi-media push, created by Saatchi & Saatchi, Auckland includes three suicides and subsequent reincarnations as different creatures, stressing the importance of enjoying Tiger Beer in this life, not the next. For a full screen view and other interactive elements of the campaign, go to:
http://tigerbeer.co.nz/tasteitinthislife/

Client: DB
Product: Tiger Beer
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Art Directors: Andy DiLallo, Jay Benjamin, Cameron Harris
Writers: Jay Benjamin, Andy DiLallo, Cameron Harris, Tom
Hazeldine
Production Company: Film Construction
Director: Jesse Warn

The 2006 YoungGuns Winners & Finalists Exhibition
Australian winners will be presented with their award on the night.
Date: This Wednesday 15 November 2006
Where: The Chauvel Cinema
Paddington Town Hall, Cnr Oxford Street and Oatley Road,
Paddington NSW 2021 (entrance on oatley rd)
Start 6.30pm with food and drinks. Theatre Screening 8pm sharp followed by short local bullet presentations and more food and booze.

RSVP for your free ticket to livia@ygaward.com

It's fast coming up to the end of the Year and soon time to pick the CB Australian Agency of the Year (and NZ Agency of the Year) -- and also to work out the 2007 CB Creativity/ Billings Index (or Hot+Cold Chart).
Agencies should include number of staff and current billings to give CB an idea where to place the agency in terms of size. Where you appear (in the Red or Blue zone) depends of course on your creative output in the 2006 year.
Provide your TV on a DVD and print work preferably as A3 laser prints. Please list highlights of the year, including all awards won in 2006, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2006. In a separate section, include 2005 work that has won awards in 2006 - otherwise, just list the work and what awards it won.
Even if you feel it's not your year, please send CB your best as it is vital
to work out where your agency fits on the 2007 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to Wednesday 20th December, 2006.

Address to:
Campaign Brief
Level 1
24 Hickson Road
SYDNEY NSW 2000

Art Director Lisa Fedyszyn and copywriter Jonathan McMahon have moved to Colenso BBDO Auckland after recently leaving Cummins & Partners Melbourne.
Says McMahon: “We really enjoyed our time at Cummins. We learnt a lot under Sean and have worked with some great people along the way, but there comes a point when you need new challenges and new clients to work on. We couldn’t be more thrilled to be joining Rich and the team at Colenso. They do fantastic work and have great clients and we’re really excited to be a part of that".
Colenso BBDO CD Rich Maddocks said the team is another exciting addition to the agency. “I'm sure moving to Auckland wasn't a life-style choice for them. They’ve come over here to get some great work out. From what I can see they've got an enormous amount of talent and enthusiasm. All we have to do is give them the opportunities and they'll have an outstanding next few years".

The finalist list for the 2006 International YoungGuns Awards are now on the YoungGuns website:
www.ygaward.com
The winners will be announced this Wednesday night in Sydney the the YoungGuns exhibition / screening and will be posted on the website later that night.
The final stage of the awards were judged in Sydney last week by an all star panel of creatives from around the world including:
Chuck McBride, Chief Creative Officer, TBWA\Chiat\Day North America
(pictured right with 8 Commercials Mike Vanderfield and Edwina Speakman at AWARD)
Juan Cabral, Creative Director, Fallon London
Ricardo Chester, Executive Creative Director, JWT Brazil
Khai Meng Tham, Regional Creative Director, Ogilvy Asia
Leo Premutico, Executive CD, Saatchi & Saatchi, New York
Toby Talbot, Creative Director, Saatchi & Saatchi, Auckland
Rebecca Carrasco, freelance, Sydney

SHORTLIST BY COUNTRY:
1: USA – 33
2: AUSTRALIA – 29
3: SINGAPORE – 23
4: NEW ZEALAND – 19
5: UNITED KINGDOM – 17
6: INDIA – 16
7: SOUTH AFRICA – 13
8: FRANCE – 10
9: GERMANY – 9

SHORTLIST BY AGENCY:
1: SAATCHI NEW YORK – 15
2: SAATCHI NEW ZEALAND – 12
3: SAATCHI AUSTRALIA – 11
4: DDB PARIS – 8
5: OGILVY & MATHER INDIA – 7
=6: OGILVY & MATHER SINGAPORE – 6
=6: LOWE BULL SOUTH AFRICA – 6
=8: DEL CAMPO NAZCA SAATCHI ARGENTINA – 5
=8: LEO BURNETT SYDNEY – 5
=8: NETWORK#BBDO SOUTH AFRICA – 5
=8: SAATCHI SINGAPORE – 5
=12: Y&R CHICAGO – 4
=12: LEO BURNETT PORTUGAL – 4
=12: LOWE HUNT SYDNEY – 4
=12: MCCANN ERICKSON MALAYSIA – 4
=12: MOTHER LONDON – 4
=12: RAINEY KELLY CAMPBELL ROALFE / Y&R LONDON – 4
=12: OGILVY & MATHER MALAYSIA – 4
=12: PUBLICIS MOJO AUCKLAND – 4
=12: PUBLICIS LONDON – 4

SHORTLIST BY AGENCY (AUSTRALIA/NEW ZEALAND):
1: SAATCHI NEW ZEALAND – 12
2: SAATCHI AUSTRALIA – 11
3: LEO BURNETT SYDNEY – 5
=4: LOWE HUNT SYDNEY – 4
=4: PUBLICIS MOJO AUCKLAND – 4
6: GPYR MELBOURNE – 3
=7: LEO BURNETT MELBOURNE – 2
=7: WHYBIN TBWA AUCKLAND – 2
=7: GLUE SOCIETY SYDNEY – 2
=10: MCCANN ERICKSON BRISBANE – 1
=10: PUBLICIS MOJO AUSTRALIA – 1
=10: CAMPAIGN PALACE / RED CELL - 1

Client: Fonterra
Product: Primo
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Creatives: Andy DiLallo, Jay Benjamin and Cameron Harris
Agency Producer: Fiona Champtaloup
Production Company: Robber's Dog
Director: Adam Stephens
Producer: Mark Foster

The flamboyant filmmaking duo known as the Kamen Brothers, whose rockstar lifestyles have often overshadowed their brilliant work, are ending their overseas exile and returning to Australia after signing a landmark deal with The Guild.
They fled Australia in 1991 amid a storm of speculation over alleged misconduct against minors on set, yet the undeterred KB’s continued their dynamic brand of filmmaking in Eastern Europe for over a decade.
Having been inundated with offers upon their return, including appearances on the talk show circuit and modeling contracts for mature men’s products, the KB’s have finally committed to a Directing/Producing position at The Guild.
After lengthy negotiations with DFAT, Helene Nicol has revealed that the Australian Government was willing to allow the KB’s to return to Australia if The Guild took full legal responsibility for their behavior.
Don’t miss this chance to meet up with the hottest filmmaking duo in Melbourne!
Contact Helene Nicol: helene@theguildfilm.com or call her on 0418 296 291

Saatchi & Saatchi Australia ECD David 'Nobby' Nobay has been picked by Leo Burnett worldwide CD, Mark Tutssel to join him on an all star jury for the International Andy Awards, owned by The Advertising Club of New York. The Andy's will be judged in Buenos Aires next year. This is the first time an Australian has been asked and looking at the list, undoubtedly, one of the most prestigeous international line-ups of Judges ever:
Mark Tutssel (Leo Burnett, Chicago) - chairman
Andy Berlin (Berlin Cameron/United, New York)
Jeff Goodby (Goodby Silverstein, San Francisco)
Tony Granger (Saatchi & Saatchi, New York)
Bob Scarpelli (DDB New York)
Andrew Keller (Crispin Porter + Bogusky, Miami)
Hal Curtis (Wieden+Kennedy, Portland)
Mike Hughes (The Martin Agency, Richmond)
Pete Favat (Arnold Worldwide, Boston)
Thirasak Tanapatanakul (Creative Juice\G1, Bangkok)
Kim Papworth (Wieden+Kennedy, London)
Marie-Catherine Dupuy (TBWA\Paris)
Sergio Valente (DDB Brazil, Sao Paulo)
Bob Greenberg (R/GA, New York)
Mark Waites (Mother, London)
José Mollá (la comunidad, Miami)
Carlos Bayala (Madre, Buenos Aires)
Piyush Pandey (Ogilvy & Mather, India)
David Nobay (Saatchi & Saatchi, Sydney)
Nobay (right) is pictured with David Baldwin, ECD of McKinney Silver, Raleigh (left), Tutssel and Mary Ward from The One Club during judging of The One Show earlier this year.

Dave Droga has lured Saatchi & Saatchi Auckland's Matty Burton and Dave Bowman, Australasia's hottest creative team, to join him at Droga 5 in New York. The Aussie pair made their rep at The Glue Society Sydney, winning a Titanium and the DM Grand Prix at Cannes for Virgin '5 Cent' and 'Warren' respectively. Last night the team won six Silver Pencils and a Bronze at AWARD for the YoungGuns campaign via Saatchi's Auckland

Aussie expat creative journeyman Jonathan Drapes has popped up as Creative Director of CDP London, the agency famous for Hamlet Cigars, Heineken 'Refreshes' and putting a semi-naked Kylie Minogue on a mechanical bull for Agent Provocateur.
Drapes, who only recently moved back to the UK to have his first novel published, started his career at The Campaign Palace Sydney, before moving to JWT Sydney and then disappearing to work and surf in Central America. He has since bounced back and forth between the UK and Australia, most recently working for the highly awarded 4Creative in London.
CDP has taken something of a battering in recent years, but it is hoped that a new management team can point the agency back towards its glory days.

800 guests celebrated the most outstanding creative work in advertising and design last night at The Opera House; a night that marked a new era for AWARD and proved it’s fast becoming the most prestigious Awards show in the Australian/New Zealand/Asian region.
A stunning opener to welcome guests – a 20-piece orchestra played to the animated audio visual mystical hands and trees created by Animal Logic.
Trevor Beattie presented George Patterson Y&R Melbourne with the honor of AWARD Agency of the Year and as sponsors of the AWARD, Yahoo7!’s Chief of Sales Officer, Markus Barnikel presented Richard Muntz and Ben Coulson with the Big Idea Chair. The announcement will also appear on a 22 stories-high Yahoo! billboard in the heart of Times Square, New York on November 13th.
Saatchi & Saatchi won AWARD Network of The Year. Saatchi & Saatchi New Zealand
collected 13 Awards, including 7 for their YoungGuns work. Saatchi Singapore collected 10 Awards and Saatchi Sydney collected 7. The collective force from the Saatchi region took to the stage: Nobby, Mike O’Sullivan, Toby Talbot and Juggi Ramakrishnan.
The AWARD Client of Year went to the Transport Accident Commission; this not only recognises a client who has produced outstanding work in 2006, but also one with a long-standing reputation for producing fresh and innovative ads.
Aussie expat Leo Premutico, ECD of Saatchi & Saatchi, New York presented previous AWARD School stars Heather Sheen and Hamish Spencer from Whybin TBWA Sydney with the Bob Isherwood Encouragement Award.
A record eight Gold Awards were handed out on the night: Lowe Hunt, Sydney – LynxJet for Unilever, Mixed Media Campaigns; Lowe Hunt, Sydney – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns; Host/The Glue Society – 'Enjoy Our Rates Responsibly; for Virgin Mobile Australia, Direct Response Advertising Campaigns; George Patterson Y&R Melbourne – VB 'Boony Doll' for Foster’s Australia – None of The Above; JEH United Bangkok – for SmoothE 'The Love Story'; Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign; The Sweet Shop - for 'Live' Vodafone – Craft in TV, Direction; and Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design.
VIP Guests proceeded to Guillaume at Bennelong, the sold-out party gathering the some of the hottest creatives in the world, including Chuck McBride and Juan Cabral, who were in town for YoungGuns Judging. Hot pink wrist bands then lead VIP guests to the After-party at The Establishment, sponsored by The Sweet Shop.
Winners can be viewed on AWARD’s dedicated website provided by adstream’s projectbank platform. Links to this site and a full list of winners, the work and social pics from the night are available on the AWARD Website www.awardonline.com.

The annual CB/AWARD/YoungGuns/ Melbourne Cup Lunch attracted, to paraphrase JFK, the most extraordinary collection of ad talent ever assembled in Sydney with the possible exception of when Bill Bernbach dined alone.

Thanks to our legendary sponsors and friends:
Stephen Douglas and Claire Richards at
FILM CONSTRUCTION
Andrew Robinson at
POST MODERN
Jim Hall and Stacey Wah At
SOUNDTRAX

THANKS TO OUR LEGENDARY GUESTS:
Trevor Beattie, creative partner, Beattie McGuinness Bungay, London
Courtesy of AWARD

And courtesy of YOUNG GUNS, their esteemed regional judges from all corners of the world:
Chuck McBride, Chief Creative Officer, TBWA\Chiat\Day North America
Juan Cabral, Creative Director, Fallon London
Amir Kassaei, Chief Creative Officer, DDB Europe
Ricardo Chester, Executive Creative Director, JWT Brazil
Khai Meng Tham, Regional Creative Director, Ogilvy Asia
Leo Premutico, Executive CD, Saatchi & Saatchi, New York
Toby Talbot, Creative Director, Saatchi & Saatchi, Auckland
Niklas Frings-Rupp, Course Director, Miami Ad School Europe

Thanks to the Young Guns:
Michael Kean
Kristian Barnes
Jason Williams

A few special guests from interstate and overseas:
Terry Savage Executive Chairman of Cannes International Advertising Festival
Michele Daly and Jessica Kolski from Saatchi & Saatchi New York
Welcome home Steve Back, who has just joined DDB Sydney as Head of Art
Juggi from Saatchi Singapore
Guy Winston from JWT Asia
Paul Catmur from DDB Auckland
Andy DiLallo, Jay Benjamin and Cameron Harris from Saatchi Auckland
Angus Hennah from JWT Auckland
Steve McCabe from Y&R Auckland
Srinath Mogeri, just back from Clemenger Wellington

The inaugural MAD (Media and Advertising Industry) Charity Ball (promoted on this blog a while back), held on Friday 3 November saw over 500 industry players come together to party on and raise money in support of other young Australians.
As distinct from award nights, the inaugural MAD Ball was a formal charity evening promising a great networking opportunity for the young Media and Advertising Industry members.
A black tie event, MAD Ballers were treated to a spectacular night of music, entertainment, dancing, sumptuous food and wine and were given the chance to win or bid for a lavish line up of top notch prizes.
A staggering $50, 000 was raised throughout the evening. All money raised at the inaugural MAD Ball will be donated to the INSPIRE Foundation – working to support Australia’s young people. Three national Inspire programs: Reach Out!, Beanbag and ActNow, have been targeted for assistance.
“All the hard work that has gone into creating the MAD Ball has been greatly appreciated by all of us at the Inspire Foundation and through your generosity, we will be able to help many thousands of young Aussies." Said Jack Heath, Founder & Executive Director, Inspire Foundation.
“Our first MAD Ball was a truly memorable night and can well be considered a huge success. We are delighted with the way the evening went off and how incredibly generous everyone was in raising funds for the very worthy Inspire Foundation." Said Shaun Morgan, Chair, MAB Ball Committee.
The MAD Ball committee, comprising nine members from a broad cross section of the Media and Advertising sectors, came together to create the inaugural MAD Ball in response to the need to ‘give something back’ to an industry from which they have all benefited.
“The MAD Ball offers people an excuse to dress up and head out with friends and colleagues for a fun, exciting night whilst also being able to give something back to the greater community." Said Scott Player, MAD Ball Committee member.
Following on from the success of the first MAD Ball, there is little doubt that a second MAD Ball will be planned for 2007.
For more information on the INSPIRE Foundation: www.inspire.org.au

The organisers of the Cannes Lions International Advertising Festival announced today the introduction of a Content Showcase in 2007, a dedicated exhibition area inside the Palais des Festivals, where content creators and providers across all media platforms can display their products and capabilities to the 10,000 attendees.
The Cannes Lions Content Showcase aims to be both informative and educational. Within the dedicated area, to complement the stands, there will be a series of Content related workshops available to all registered delegates.
“As a growing trend, content creation is affecting how the media and advertising markets will operate in the future. In a consumer led market where control and choice are the buzzwords, the advertising industry is at the heart of this evolution. Branded Content, Mobile Content, Podcasts and Gaming are just some of the opportunities, both traditional and non traditional, that will shape the future", said Terry Savage, Executive Chairman of the Festival (left).
Ten Content workshops will take place from Monday 18th to Friday 22nd June. Delegates wishing to attend will be able to reserve online at www.canneslions.com at no extra cost.

Michael Cook has resigned as chief executive of Film Graphics to join newly formed production company, The Feds.
In turning his back on a company with a blue chip list of commercial clients, including Vodafone, General Motors, Ford, Hutchison and Tooheys, for a boutique outfit with a strong new media focus, Cook’s move can be seen as further evidence of radical changes afoot in the world of commercial production.
Cook will take a half-share in The Feds alongside Lizzy Nash, resuming a partnership that began under the banner of The Film Business which Cook owned and operated for 18 years. Both Cook and Nash will be executive producers.
“I have had four fabulous years at Film Graphics and it has been a pleasure to run the company," said Cook.
“I am genuinely excited by this move to The Feds and to working with Lizzy again; she and I have a long professional and personal relationship.
“The Feds is not just another new film production company. It is most definitely and seriously focused on ads but also the new media world. We are going to be doing TV commercials but we have lots of new media ideas and a team of talented people who are brilliant in web design and new technologies."
Cook points out that internet advertising revenue is expected to account for $1 billion or 10 per cent of the annual advertising market this year, overtaking for the first time radio and magazine revenues.
Cook is considered something of a sage within industry circles and sits on a multitude of committees and judging panels. He is a member of the Kodak Gongs committee and Screen Producers of Australia Commercial Division, was chairman of the Craft Category at Adfest Thailand judging some of the major awards last year, and recently judged at the New York Festival.
The Feds was launched only a month ago by Nash, a sister company to Walkabout Films which she began in 1997 after several years working in the US. The Feds signaled their arrival with a guerilla campaign employing viral marketing techniques that exemplify their new media skill base.
Cook admits that The Feds’ stable of directors, including Mike Goode, Phil Boston, Anton Beebe and new media hotshots Johnny KungFu, together with the international connections afforded by Walkabout, were a huge draw in joining The Feds.
“Walkabout has put Lizzy in contact with some amazingly highly regarded and sought after directors and production companies," said Cook. “I like the idea of getting to know these people to gain from their expertise in much bigger markets moving much faster, particularly in the UK and US. That was a big hook for me."
Also appealing to Cook was the opportunity to work in a smaller company with the ability to move with the agility that new media demands.
“We are very interested in keeping it organic and being able to move quickly, and be bold," said Cook. “What I find most exciting is that things are going to be much more idea driven.
“I have made some fabulous commercials that have won a lot of awards. But equally there is a lot of stuff produced that are committee-run. There are too many boxes to tick, too much research.
“If there are fewer people involved and people have to take a bit more of a risk and move quicker, you get creative air space."

A 20-year reunion for those who worked at the now defunct Monahan Dayman Adams (which merged with Mojo inthe 80s) will be held on Friday 1 December at The Rose Hotel, 309 Bay Street, Port Melbourne.
More information on the reunion, call Ian Oshlack on 0419 991 140.

The members only VIP tickets have now sold out to the AWARD night at the Sydney Opera House this Wednesday night 8th November, but you can still get $80 non-member tickets, which get you welcome drinks with everyone plus the AWARD presentation itself - not a bad deal. Agencies can come along in force to cheer on their team when the Gold and Silver Pencil are handed out. Special international guests for the night include Trevor Beattie, Chuck McBride and Leo Premutico.

Bookings, contact pauline@awardonline.com
Or phone 02 8297 3877
Fax 02 8297 3801

Unilever’s multi-award-winning ‘LYNXjet’ will this week be given a fresh new lease of life with the launch of a major interactive campaign through Lowe Hunt, Sydney.
To mark the arrival in stores of a new 'Planet' limited edition LYNXjet deodorant, a new virtual world – LYNXjet Planet – has been created at www.lynxjetplanet.com
In the game-based experience, LYNXjet’s busty ‘Mostesses’ lead young guys on a tour through virtual recreations of major cities, encouraging them to participate in the Lynx ‘mating game’ with girls they meet in the streets, bars and clubs along the way.
The Planet concept launches with a tour of Tokyo, followed later in the campaign by Stockholm and New York.
Traffic to the virtual LYNXjet Planet will be driven from hundreds of thousands of limited edition cans, a significant online campaign developed in partnership with Universal McCann and a major viral campaign featuring the talents of Japan’s hottest all-girl pop band, Dizzy Banana. The girls have agreed to release their video and single “Spin, Spin, Spin" virally to encourage male fans to visit Tokyo with LYNXjet Planet.
Says Sharon Parker, Marketing Director for Deodorants at Unilever: “LYNXjet was a significant business success for us, with LYNXjet Planet we wanted to drive sales of the limited edition cans with a really rich, engaging consumer experience."
Adds Dejan Rasic, creative director of Lowe Hunt: “City guides to the coolest destinations around the world was a logical extension of the LYNXjet campaign. What we’ve done is stayed true to the LYNXjet tone of voice and made it a fun and playful fantasy experience."

CREDITS
Project name: LYNXjet Planet
Client: Unilever Australasia
Client Team: Sharon Parker - Marketing Director for Deodorants
Duncan Robertson, Assistant Brand Manager
Creative Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic
Creative Team: Dejan Rasic, Howard Collinge, Jonathan Mo
Head of Interactive: Mark Ashley-Wilson
Head of Interactive Creative: Jonathan Mo
Illustrator & Flash Programmer: Han Lee
Director of Production: Darren Bailey
Senior Producer: Lisa Cordukes
Online Video Director: Mark Ashley-Wilson
Music Video Directors: Howard Collinge, Dejan Rasic, Darren Bailey
Music Track: SongZu
Director of Photography: Brycen Horne

Make a Big Noise for Make Trade Fair, a global, non-traditional media competition and campaign for Oxfam International, has launched worldwide.
The competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign idea for Oxfam’s Make Trade Fair cause. The winning entrant will then have their idea brought to life and distributed across new media channels globally in 2007.
The competition and campaign was conceived by The Rumpus Room, a new creative division of New Zealand-based production company The Sweet Shop. “We’re really looking for the kind of idea that can spark a phenomenon", said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can."
In partnership with YoungGuns, Make a Big Noise for Make Trade Fair will be judged by over 60 of the world’s leading creative heavyweights in advertising, communication and new media. This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to determining the winner.
“YoungGuns is delighted to be involved," said YoungGuns co-founder, Kristian Barnes. “This is a great opportunity for creatives everywhere to push boundaries in developing a brilliant idea, using non-traditional media for a righteous cause."
Oxfam International is excited by the launch of Make a Big Noise for Make Trade Fair to the world. “By embracing the changing communications landscape and championing the creativity of young people all over the globe, we hope to create something that will generate large scale awareness, bring about change and inspire a new generation to take ownership of the cause to Make Trade Fair," said Bernice Romero, Advocacy and Campaigns Director of Oxfam International.
The Rumpus Room is a new division of The Sweet Shop that aims to harness the changing face of global communication; Make a Big Noise for Make Trade Fair is one example of this.
As Jacqui Kenny, Creative Director of The Rumpus Room explains: “The winning campaign for this competition should attract attention, invite participation and engage young people through new media everywhere."
To learn more or to enquire about adding your support to the competition and campaign, visit the competition site at: www.makeabignoise.org

The 2006 Gunn Report has just arrived. Every November since 1999, The Gunn Report has combined the winners’ lists from all of the most important award contests (in 2006, this was the top 36 shows TV top 22 shows Print) thus to establish the annual, worldwide league tables for the advertising industry. And it's pretty good news for Australia, and a very few agencies in particular.
Of most interest is that George Patterson Y&R Melbourne's

Carlton Draught 'Big Ad'

was the third most awarded TV commercial in the world in 2006 (behind Guinness 'Noitulove' and Sony 'Balls'), and Leo Burnett Sydney's McDonalds "Inner Child" is ranked 33; Adidas "Be The Ball" via TBWA\Whybin Auckland was ranked 16th most awarded press campaign (even if it isn't, it's a promo, but hey...); Unfortunately for Lowe Hunt, Sydney it appears their highly awarded Lynxjet campaign seemed to have fallen between the cracks of how The Gunn Report rank work - it would undoubtedly be in the top 5 of all work in the world that was awarded in 2006.
Fosters Brewing is ranked 13th top advertiser. The Carlton “Made from Beer" campaign is now in its third year and the “Big Ad" instalment has not only consolidated its position as the 2nd largest selling tap beer in the country, it has seen the brand grow by an astonishing 20%.
Their agency George Patterson Y&R Melbourne is ranked equal 14th in the world in the Agency league (the best ever performance by an Australian agency), Saatchi & Saatchi Sydney is ranked 35th, and Publicis Mojo Australia is equal 45th.
The Glue Society (Sydney/New York) is ranked 10th in the Director's table and Plaza's Paul Middleditch - director of The Big Ad - is at number 11.
Australia is placed 8th in the world, our highest ever ranking while New Zealand is ranked 17th.
Another point of interest is that Australia's Craig Davis, worldwide CD of JWT, has helped bring JWT up to number 4 in the Network rankings (from 9 the year before), behind the Omnicom three: BBDO, DDB and TBWA. It was a big disappointment for Saatchi & Saatchi, slipping from number 4 to number 7.

CB Bloggers will remember that recently, after 10 days of bidding, seek.com.au purchased The Massive Joke for a grand total of $610. As promised, Cummins & Partners Melbourne creative and stand-up comic Jason Rose has now written, performed and recorded a stand-up comedy routine revolving around Seek which he has posted on YouTube.
"The goal was to see whether the concept would work and it certainly has," Rose said. The question now is how popular the clip will be in the next few weeks on YouTube. If it is popular, it will also be interesting whether other companies will be keen to give it a go.
To contact Rose, email the-massive-joke@hotmail.com

STW Group has purchased 100% of hot Sydney design company Moon Design, together with 90 percent of Sydney media agency Ikon Communications and has increased its shareholding in The Brand Agency, with offices in Perth, Melbourne and Auckland, from 45% to 75%.
All transactions will be effective in the December 2006 quarter. The upfront cost of the transactions will be $39 million in cash and all transactions provide for further performance linked payments in future years.

NEW YORK – The 48th annual Clio Awards has announced the line up of industry leaders, including Aussie expat Craig Davis, who will serve as Executive Jury Chairs to head its seven awards categories for 2007.
The 2007 Executive Jury Chairs for each category include:
• Content & Contact – Andrew Keller, vice president/creative director, Crispin Porter+Bogusky, Miami, FL, and Boulder, CO, USA.
• Television/Cinema – John Hegarty, chairman & worldwide creative director, Bartle Bogle Hegarty, London, UK.
• Print/Poster/Innovation/Integrated – Craig Davis, chief creative officer worldwide, JWT, London, UK.
• Interactive – Mauricio Mazzariol, interactive creative director, DDB Brazil, Sao Paulo, Brazil.
• Design – Peet Pienaar, creative director, Daddy Buy Me a Pony, Cape Town, South Africa.
• Radio – Mark Gross, senior vice president/group creative director, DDB Worldwide,
Chicago, IL, USA.
• Television/Cinema Technique – Daniel Kleinman, director, Rattling Stick Productions, London, UK.
“Clio recognizes the best and most innovative work that leads the industry, so it is critical that we utilize jury chairs and members who know the new dynamics of the marketplace and understand how awards judging criteria must evolve in order to remain relevant," said Ami Brophy, executive director, Clio Awards. “These 2007 Executive Jury Chairs are perfectly suited for the challenge because they are industry leaders whose highly awarded work is recognized to be at the vanguard of their respective fields."
In other Clio Awards news, the online entry system for the 2007 awards program is now open to accept submissions at www.clioentries.com. Awards will be announced and presented at the Clio Festival, May 9-12, 2007, in Miami’s South Beach.
One highlight of the annual Clio Awards and Festival is the Content & Contact (C&C) category, which recognizes breakout work at the crossroads of creative and media. Established four years ago as the industry’s first awards category to address this rapidly-changing new ad environment, the C&C category examines advertising that engages in open, co-created conversations with today’s empowered consumers and utilizes new ways to entertain and inform. These executions reach well beyond TV and print ads to embrace an array of new contact points, including but not limited to gaming, branded entertainment, advertiser-commissioned consumer generated content and mobile marketing. The C&C jury, to be announced shortly, will consist of leading practitioners from the fields of both media and creative.

Deadline for entry submissions is as follows:
• January 15, 2007 – Entries first appearing between January 1, 2006 and December 31,
2006, all mediums except Content & Contact, Design, Interactive, Television: Technique and Student entries.
• February 1, 2007 – Final deadline, entries first appearing between January 1, 2006, and February 1, 2007 for Content & Contact, Design, Interactive, Television: Technique and Student Interactive.
• March 1, 2007 – Final deadline, entries appearing during the First Quarter of 2007
(January 1, 2007-March 31, 2007). All mediums except Content & Contact, Interactive,
Television Technique and Student Interactive. Final deadline for all Student Television, Print Poster, Billboard, Design, Innovative and Integrated entries.
For additional information, please visit www.clioawards.com.

Friday night was a big night for the Perth creative industry with the handing out of gongs at the Perth Advertising & Design Club (PADC) annual awards. This year the judges handed out a record 10 Gold Awards, including five to Marketforce.
The night’s two big awards, Best of Show and The West Australian Fellowship, went to The Brand Agency and Marketforce respectively. The Brand’s WaterCorp ‘Dab’ newspaper advertisement was named Best of Show and Marketforce’s Lotto ‘Fat Wallet’ won the Fellowship trip for two to attend the 2007 Cannes Advertising Festival – paid for by The West Australian newspaper.
“It was the most gold awards awarded in the history of the Club," said chairman of judges and ex Perth creative Matt Eastwood, now deputy chairman and national creative director of DDB Australia.
Gold was unearthed across almost all the major categories: design, direct, press and television. The strength as always was in simple well executed ideas within a budget that could handle them.







“No matter how much money you had you wouldn’t have done them any other way," said Adam Lance, creative director of Lowe Hunt, Sydney of the winners.
In total 10 Gold, 15 Silver and 25 Bronze awards were handed out on the night, held at the University of Western Australia in front of around 300 people. Marketforce led the way with eight Silvers and seven Bronzes to back up their five Golds. Three of their Golds went to work created on LotteryWest with their other Golds awarded to work on Office of Road Safety and Brownes Dairy, both in the TV categories.
With two Golds in addition to Best of Show, the WaterCorp ‘Dab’ press execution was the star of the show for The Brand Agency. They also won one Silver and four Bronze awards. 303 also picked up a Gold, two Silver and three Bronze awards. Their Gold was in the TV category for HBF. In the Design categories Block Branding won a Gold in Identity Application. Two other agencies also had a good night out - Gatecrasher (three Silver and five Bronze) and Rare Creative Thinking (one Silver and five Bronze).
Overall the judging could be described as very generous when compared to previous recent PADC awards, with even some Gold winners surprised that their work reached that level. Over previous years only a handful of Gold awards have been awarded, with just three Golds awarded last year and the year before. This is probably down to two reasons. One, it is a particularly strong year for Perth, especially in print where the ads that came out of The West Australian/Campaign Brief Caxton competition have all proved themselves on a national stage. Secondly, there is no doubt Chairman of Judges, and Perth expat, Matt Eastwood did not want to be remembered as a ‘Hanging Judge’. The result was a night that saw a lot of people very happy and it has certainly left the industry on a bit of a high.

The VIP Member, Sponsor and Finalist tickets for a gourmet treat by Guillaume at Bennelong and After-Party at the Establishment, sponsored by The Sweet Shop, are about to sell out.
If you have not booked yet AWARD advises you do so today.
Please contact Pauline on +61 2 8297 3877 or email pauline@awardonilne.com
Download the booking form from pauline@awardonline.com

AWARD Presentation Evening
Wednesday 8th November
The Sydney Opera House