Aussie expat creative Reed Collins, who is a CD at Leo Burnett Chicago, has created a series of deliciously weird and whacky spots for chocolate dipped Altoids.

Tooheys New, via Saatchi & Saatchi Sydney, has just launched on their website,

Tallmen

, the second TVC execution of the 'For the Love of Beer' campaign.
Following on from last year’s 'Catapult' spot, Tallmen, which goes launches on free to air TV Sunday night, sees Tooheys New introduce more than a few inflatable friends to the neighbourhood.
Tallmen lies at the heart of a fully integrated, multi touch point campaign which will see the ad, its characters and/or themes carried across FTA and Pay TV, cinema, the net and Tooheys New sponsored events such as the Super 14s, International 7s Rugby and the AJC’s Autumn Carnival. The brand will also have a strong presence at the point of purchase in venues across the country.
Says Saatchi & Saatchi Executive Creative Director, David Nobay: “Twenty foot monster revellers, a delivery of great Tooheys New beer and Tom Jones supplying the essential groove? Who wouldn’t want to be at our street party? Tooheys New is about good times for all – not just a few lucky mates down at the end of the bar. Tallmen explodes this ideal into something a bit special."

Agency: Saatchi & Saatchi
Executive Creative Director: David Nobay
Art Director: Pete Buckley
Copywriter: Tim Brown
Agency Producer: Scott McBurnie
Director: Tom Kuntz
Producer: Nell Jordan
Production Company: MJZ and Walkabout Films
Post Production: Guillotine and Fanatic Films
Music Title & Artist: 'Help Yourself' Tom Jones
Music Production: Nylon Studios
Group Business Director: Sasha Orr
Senior Business Manager: Sarah Quinn

With a host of international awards, including the Grand Prix at Kinsale, Gold at Clio and Silver at Cannes, Campaign Press and AWARD, and wide ranging experience across every possible category, creative heavyweight Mike Preston has taken up the creative director post at Peach Advertising, Newastle - which is owned by the STW Group.
Says Peach’s Managing Director, Lynn Poole: "Mike's big thinking, his insights and experience will benefit every job he tackles at Peach, both large and small. His fresh approach will deliver the competitive advantage our clients are looking for."
Preston has already produced work for many Peach clients including NSW CountryLink, National Heart Foundation and the Cancer Institute of NSW.
"It’s a real adventure", said Preston, "and a unique opportunity to work with such impressive clients, right here in Newcastle."
Preston began working with international clients in his hometown of London before moving to Australia in 1985. He has had various stints in Sydney since, including FCB, SSB, McCann-Erickson, George Patterson Bates and Clemenger BBDO.
Says Preston: "Ideas are what drive me. Solving the brief in a new and relevant way is the goal. I imagine I’m having a conversation with a person in the target market. Like most people they want to know 'what’s in it for me?' They also want to be entertained, intrigued, or emotionally touched. My role is also to nurture and champion the ideas created by the talented people at Peach, whichever department they work in."

Barely eight weeks into his new job as DDB New Zealand’s Executive Creative Director, Toby Talbot is driving a whirlwind of creative change through the agency.
Four new creatives come onboard next month to add depth to the existing team, and more hirings are likely.
Joining new Art Director Emmanuel Bougneres, formerly with Publicis Mojo Auckland, who’s returning from a brief OE with Jung Von Matt in Stuttgart, is the Perth-based creative team Joe Hawkins and Brett Colliver, currently working at Gatecrasher.
Talbot describes the Australian team as ‘hungry and talented - the best combination: “There’s a tradition of young teams from Perth coming here and doing really well. Western Australia, like New Zealand, is geographically remote and seems to foster free-thinkers. Creatively, it’s a parallel universe to ours."
“Joe and Brett have a clutch of awards and have proved themselves locally, but now they’re ready to step up. We’re delighted to be bringing them over and they’re very excited by the challenge."
Adds Talbot: “This is not change for change sake. I’m just mixing the great talent that’s already here with fresh perspectives and different outlooks. New energy and new approaches are the lifeblood of all agencies. DDB is no different."
In the interactive space, Greg Forsyth at Tribal DDB has secured Chris Jones as DDB’s new Senior Interactive Art Director. Moving from Saatchi & Saatchi, where he was a rising star in the interactive department, Jones was responsible for the bulk of the agency’s award-winning interactive work over the past two years, such as the Young Guns website.
Says Forsyth: “Chris is a fantastic asset. He’ll have a roving brief across every department. He did really well at Saatchi’s, but now he’s ready for a bigger canvas."

Ben Eagleton and Andrew Clarkson, two of Sydney’s most respected, experienced and talented colourists, have left The Lab to establish a stand alone colour grading facility called Bean Colour.
This is a unique development by being the only facility in Australia dedicated purely to colouring. Using state of the art technology, in a creative and professional environment, Bean Colour will provide a specialised and distinctive colour grading service for commercials, feature films, long form, new media and music videos.
Bean Colour will be located in a central location in Surry Hills and is due to open its doors within the next two months.
While their premises are being completed and the new suites installed, Ben and Andrew are available for bookings as usual using the facilities at Cutting Edge in Chippendale. Cutting Edge has the Spirit 4K and Da Vinci 2K Plus with Tool Box, widely regarded as the best telecine in the world.
Full details on equipment and exact location will be revealed soon, but suffice to say, Bean Colour will be an exciting and impressive new facility.
For any further information, or to make a booking please contact Bean Colour on 9918 9435 or 0404 110 580 or email them on info@beancolour.com.

Director Rodd Martin has parted company with Melbourne-based production company The Guild, and teamed with producer Gordon Westman to join UFO Films, Sydney & Asia.
Westman (right) has worked in film, television and commercials for the past 10 years. He originally trained as a first assistant director and worked on feature films - “Two Hands" and “Star Wars", before honing his production skills on “Wildside" and the acclaimed "Love My Way".
Says Martin (centre): "Gordo has a vast filmmaking knowledge, is passionate, energetic and has really cool glasses"
Says Les Luxford (left), UFO’s founder, Director and Exec Producer: “Rodd is an idea driven guy which is reflected in his seven AWARD pencils and current #64 spot in Campaign Brief’s Hottest 100 Creatives Ramkings. He and Gordon make a great team and things have already started to happen both here and in Asia".
UFO can be contacted on 02 9247 1123 or at www.ufofilm.com.au

McCann-Erickson Brisbane has appointed former SO&M Melbourne ECD Adam Searle (right) as creative director, effective May. He will replace interim CD Andrew Thompson, who will remain with the agency as a senior writer.
Thompson joined the agency from George Patts Y&R Brisbane last year as a short-term replacement for the high profile Rem Bruijn (now creative partner at Make).
Craig Coke (left), managing director of McCann Erickson Brisbane, said Searle’s appointment, Thompson’s continuing senior role and other new senior moves at the agency, not yet announced, recognised the accelerating Queensland business environment where clients are deepening their State-based infrastructures and consumer connections, as well as expanding across Australia and internationally.
As well as an extensive career in advertising, Searle is also formerly marketing director of the Ray Group – a leading Queensland resort-property developer. In this role, he was responsible for the successful Salt Village "One Perfect Day" campaign as well as the launch of New Hotham.
Prior to joining McCann Brisbane, Searle has been running his own creative consultancy working for Queensland, Sydney and Melbourne agencies, as well as clients including Reverse Corp, Ray Group, Resort Corp, UB Creative and Wizard Home Loans.
In the Nineties Searle was a senior creative at Singleton Ogilvy & Mather, Sydney eventually promoted to a creative director gig in 1998. He was appointed executive creative director of Singleton Ogilvy & Mather Melbourne in 2004 and his career includes creative leadership on brands such as KFC, Qantas, Crown Casino, NSW Lotteries, Lion Nathan Brewing, Collins Foods, George Western Foods, Telstra, Unilever, Myer, Australia Post, AAMI, Beaurepaires, Motorola, Kraft, BP, Bonland Dairies, Kodak and Mattel.
“McCann Brisbane has a terrific creative pedigree and a very strong client base. The opportunity to take on creative leadership at the agency is a very rare opportunity," said Searle. “I am looking forward to working with Craig, Andrew, the senior team and the agency’s clients."

Saatchi & Saatchi Sydney's digital creative group head Sean Ganann is joining hot New York independent shop Anomaly, and will be replaced by award-winning digital creative, Brian Merrifield (above) from Saatchi's Auckland office.
Ganann (pictured below) joined Saatchi's from the CD gig at NetX, Sydney in late 2005, fresh from working on the digital components of the multi award-winning Virgin Mobile 'Jason Donovan' campaign in conjunction with Host and The Glue Society.
Merrifield comes across the Tasman in May after nine years at the NZ office where won numerous gold, silver and bronze gongs at Cannes, The One Show, AWARD and AXIS.
Merrifield will report directly to David Nobay on everything digital for the agency.
Says Saatchi & Saatchi, David Nobay ECD: “Brian is just what we have been looking for, a digital ideas person with an outstanding portfolio."
Adds Saatchi & Saatchi, CEO, Simone Bartley: “Brian is as much a Digital strategist as he is creative. There is no question he will add considerable weight to our digital team."
At Anomaly, Ganann will be a part of a diverse creative leadership team that includes: Mike Byrne (content), Andrew Kibble (design) and Johnny Vulkan (innovations).
Says Ganann: “I have been in this business for over 11 years and I am ready for new challenge, but I did not want to do advertising, nor did I want to be pigeon-holed in a strictly digital business. Anomaly astounded me with their comprehensive view of communications across all platforms. Simply put, Anomaly affords me the best opportunity to do something that has never been done before."
“It has always been about talent and how best to use it. Sean is clearly one of the best at what he does. His arrival creates a powerful creative combination – where anything is possible," Says Anomaly partner Carl Johnson.

The AWARD Membership have cast their votes for the AWARD Executive Committee 2007, their choices deciding the fate of a record number of nominees standing for this year’s positions. 17 people vied for only four spots on the regional Committee.
“We are very pleased with the overwhelming support and nominations for the AWARD 2007 Committee and we welcome new members Dejan Rasic, Gavin McLeod, Buzz Pringle and Mark Stott to the 2007 Executive Committee," says Co-chair Paul Prince.
“I agree wholeheartedly with Paul – never before have we had so many diverse skills represented," added Philip Putnam, Co-chair.
Lucy Mckee, General Manager of AWARD adds; “2007’s agenda is another very rewarding one for AWARD Membership and the future generation of members. There is a strong focus on developing programmes across the region, with CopySchool conducted in NSW, VIC, QLD and NZ plus the addition of AWARD Craft to Melbourne being just some of the examples. Consolidation of some existing facets of the organisation will be also crucial."
The full Committee met yesterday (27th March) at the AWARD offices in Sydney to allocate the portfolios and devise the strategic development for 2007 and beyond.
AWARD Members will be soon invited to nominate their choices for the 2007 judging panels.

The 2007 Full Committee:
Paul Prince – The Sweet Shop, Auckland (Co-Chairman)
Philip Putnam – Morden Putnam, Sydney (Co-Chairman)
Buzz Pringle – Stellar Sound, Sydney
Dejan Rasic – Lowe Hunt, Sydney
Gavin McLeod – M&C Saatchi, Sydney
Mark Stott – Common, Sydney
Olly Taylor - Host, Sydney
Simon Langley – BMF, Sydney
Simon Cox – Publicis Mojo, Sydney
Shaun Branagan - Netx, Sydney
Ben O’Brien – DDB Sydney
Richard White-Smith – Euro RSCG, Sydney
Natalie Ambrosini – George Patterson Y&R, Brisbane
Annie Price – Grey Melbourne
Richard Muntz – George Patterson Y&R, Melbourne
Paul Catmur – George Patterson Y&R, Melbourne
Toby Talbot – DDB NZ, Auckland
Chris Bellears – Clemenger Tasmania, Hobart
Adam Barker – Gatecrasher, Perth
Greg Knagge – Clemenger BBDO, Adelaide
Tay Guan Hin – JWT South East Asia

Lucy Mckee – AWARD
Angelika Wachs – AWARD
Pauline Smyth - AWARD

Pic shows some of the Committee members: Mark Stott, Chris Bellears, Lucy Mckee, Philip Putnam, Angelika Wachs, Pauline Smyth, Paul Catmur, Simon Cox,
Buzz Pringle, Gavin McLeod, Olly Taylor and Paul Prince

The independent agency showcase
Julian Boulding – Founder, thenetworkone;
Rob Belgiovane – Creative Director, BWM Sydney;
Jon Kamen – Founder, @radical media USA
Sunday 17 June, 2007
12:15 - 13:00 (Debussy)

Following last year’s success, thenetworkone and BWM return to Cannes this year with an all-new ‘Independent agency showcase’.
Julian Boulding, Founder of thenetworkone and Rob Belgiovane, Executive Creative Director of Australia’s leading independent agency BWM, will provide brief keynotes on how the independents continue to rattle the cages of the traditional networks, and attract major multinational advertisers prepared to ‘think differently’.
This year Jon Kamen, a prominent member of the Titanium Lions jury, will also contribute a challenging and provocative perspective on the agency scene.
Kamen is Chairman and CEO of @radical.media, a unique, global, multiplatform content company. In addition to producing award-winning commercials – two Cannes Palme d’ Or awards as well as numerous D&AD and One Show pencils and Clio and Art Directors’ Club medals – the company is known for its success in feature films, including the Academy Award winning ‘The Fog of War’; television programmes including the Emmy winning series ‘10 Days that Unexpectedly Changed America’; music programming including the Grammy winning ‘Concert for George’; photography; graphic and interactive design; and the emerging field of branded content.
Then there will be the chance to hear two of the leading independent agencies at Cannes Lions 2007 present their work. Last year, the seminar featured BWM’s own work for Telstra Bigpond, and 180 Amsterdam presenting their work for Adidas, Cannes Lions Advertiser of the Year in 2006.
This year’s selection will have a strong element of branded content and other non-traditional media.
Following the seminar there will be an informal drinks reception where participants can meet and mingle with some of the leading independent agencies at Cannes 2007.

On March 22nd, Miss Bossy Boots launched herself into the dynamic world of fashion, partnering top industry stylists and hair & make-up artists with the collective talents of her 11 award winning photographers.
Conceived in 1999 by Veronica Moore and her husband, photographer Garry Moore - the agency has since been involved in numerous advertising campaigns and is now delving into the world of fashion.
Held at Miss Bossy Boots’ studio in Prahran, Melbourne - over 150 fashion and advertising clients mingled as images produced by her talent were projected on to two large screens across the studio. Collaborating with Kit Cosmetics, the ladies at the event were given a variety of coloured lip glosses to get them in the mood. Even the men got lucky with specially formulated men’s lip glosses being handed out.
Recently taking on the talents of celebrity stylist Philip Boon, Hair & Make up artist Narelle Hall and fashion photographer Christian Blanchard, Miss Bossy Boots launched the event to reveal the full extent of her photographic and production services.

CAPTIONS (from top):

Philip Boon (MissBossyBoots Stylist), Narelle Hall (MissBossyBoots Hair & Makeup) and Christian Blanchard (MissBossyBoots Photographer)

Belinda Slade and Ben Couzens (George Patterson Y&R)

Joanne Davic (Badjar) and Veronica Moore (MissBossyBoots)

Pat Baron (Freelance), Samantha Lee (MissBossyBoots) and Greg Edwards (Badjar)

Scott Hignett (See), Pat Baron (Freelance) and Garry Moore (MissBossyBoots Photographer)

Phil Van Bruchem (JWT) and Andrea Le Sueur (MissBossyBoots)

Bonds has launched a major media drive to support its new range of Hoodies and Hipster Lites.
The campaign, which signals a new strategic direction for the brand, is the first work from The Campaign Palace, Sydney following their successful retention of the Bonds account late last year.
Hoodies and Hipster Lites are supported with new TVC’s, extensive outdoor and POS.
The Campaign Palace, Sydney creative director Georgia Arnott said the Hoodies TV execution neatly captured the notion of creating your personal space: “Depending on where you are in life, you use that personal space differently. There is an energy and excitement as we see two young people running, yet we’re not sure where they’re going. It’s not until we reach the end of the ad that we see their destination was each other. And the Hoodie gives them the personal space to share an intimate moment."

Credits – Hipster Lites
Creative Director: Georgia Arnott
Art Director: Kirsty Gavin
Writer: Rupert Taylor
Producer: Meredyth Judd
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Wyman

Credits – Hoodies
Creative Director: Georgia Arnott
Art Director: Madeline Smith
Writer: Jen Speirs
Producer: Meredyth Judd
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Wyman

Richard Selbourne, creative director on McDonalds at DDB Sydney, is leaving the agency at the end of next week to return to the UK.
Selbourne told CB Blog: "I've thoroughly enjoyed my time at DDB, but my job spec has changed considerably since I arrived. Going forward, the opportunities for me seem to be better in the UK than they are out here, which is why I'm heading home. I can't say anything yet, but I'm hoping to be able to announce a new position within the first two weeks of April."
Says Matt Eastwood, national ECD of DDB: "Richard has been a big part of DDB during his time here. He was a great help and courageously stepped into the breach as Acting Creative Director when we were between Creative Directors before I came on board.
"He did some great work on McDonald’s, most recently contributing the brilliant new Happy Meals campaign to the mix. And he’s done great work on brands like Continental and The Daily/Sunday Telegraph. Richard will be sorely missed and we of course wish him all the very best."
Before being lured to DDB Sydney in June 2005, Selbourne was a CD of Leo Burnett London, where he worked on McDonald’s, Kellogg and Morgan Stanley.
He has also has stints at GGT and CDP. He began his career at DDB London.

Tracey Rowe and Lee Thomson - after many happy years - have left Silverscreen. Says Thomson: "We are currently filming in Argentina and will be back to find a new home after Easter.
"If you wish to contact us re: availability please email me at lee@grandlargeinc.com or to obtain a copy of Tracey’s reel please call Penny at Portfolio and Reel."

Leo Burnett Sydney creatives Chris McMullen (Art Director) and Will Edwards (Copywriter) have jumped ship to join Clemenger BBDO, Sydney.
Since teaming up in December 2005 the pair have produced a raft of work during their brief tenure including Tiger Beer 'Unravel the secret', Bundy Fine Form Awards and Subaru's latest 'Tuned by STI' campaign.
Prior to Leos, Edwards was at FNL Communications working primarily on Sony and Harley Davidson whilst McMullen was at Arnold working on the highly awarded Skins for women and Levis De-constructed campaigns.
The pair will be working for creative director/group head Rocky Ranallo alongside recently appointed Digital Creative Nathan Hackstock.

As expected by several insiders a few weeks back, George Patterson Y&R is about to drop its case against former George Patts Y&R Melbourne creatives Ant Keogh and Grant Rutherford, the guys who created the "Big Ad", as well as "Boony" co creator Josh Stephens. The Patts case will continue against former Patts Melbourne ECD James McGrath (now ECD of Clems Melbourne), former MD Anthony Heraghty (now regional marketing director of Fosters) and Pacific Equity Partners. A new statement of claim will be lodged today which may include other former GPY&R executives.

Google paid a hefty price for YouTube, but after six months, advertisers still are taking a wait-and-see approach as the company tries to figure out a viable advertising model than can make money without alienating users. Meanwhile, Viacom has filed a $1 billion copyright-infringement lawsuit against Google, hinting that mainstream content producers aren't going to sit idly by and let their content be streamed for free.

QUESTION: Do you think Google's $1.65 billion purchase of YouTube was worth it?

While the two award presentations lacked previous sparkle and excitement there was plenty of good work and good times at AdFest, held over four days in Pattaya, Thailand late last week.
AdFest, the region's most popular awards festival, celebrated its 10th anniversary this year and a panel of 51 judges across nine categories viewed 5012 entries. In total around 1600 delegates attended including Campaign Brief Asia with camera in hand.
Big name judges included Dave Droga from Droga5 USA and TBWA worldwide CD John Hunt from TBWA\Hunt Lascaris, Johannesburg. Special guests included former Leo Burnett worldwide CD Michael Conrad and Donald Gunn.
Big parties were thrown by McCann-Erickson, Dentsu and BBDO. More intimate gatherings we also attended were hosted by TBWA, JWT, Adobo Manila and Matching Studio Bangkok.
Here are some great moments from AdFest.

A fireworks display made out of animated Tic Tacs was created to launch a larger pack size for the iconic product, created by Belgiovane Williams Mackay, Sydney.
Directed by Luke Savage from Flying Fish in New Zealand, the campaign is a celebration of more Tic Tacs, showing Tic Tacs bursting out of the packets and exploding into even more Tic Tacs.
“The BWM creative team chose stop-frame animation for this campaign as a tribute to the cool, iconic Tic Tac brand," said Rob Belgiovane, BWM Executive Creative Director. “The result is a testament to the patience of a creative team committed to a perfect outcome."
The commercial was all created in-camera over a three-day shoot, in a studio in Auckland.
“We wanted it to look like the kind of commercial that could have been made in the 70s, all created in camera and with an authentic feel," Savage said. “The whole creative team was of the same strong view in this regard."
The authenticity of the campaign was also achieved by using everything real – from the Tic Tacs to the mint and pieces of orange and peel, said BWM creative Jon Burden. “Painstaking hours were spent pushing Tic Tacs, mint and orange around on a piece of black felt. Luke’s collaborative nature meant we got the best out of the three-day shoot and it kept things fun."
Savage said: “The highlight for me is the quadruple explosion at the end. That was the longest shot, it took 4.5 hours. At the end each new frame was taking 10 minutes, with about 100 Tic Tacs that each had to be moved 3mm at a time. We had to go through it meticulously to make sure every Tic Tac had been moved – if we left even one out, we’d have to do it again."
Savage’s animation experience has always taken varied approaches. He has tried everything from the children’s toy Magnadoodles to a photocopier, as well as techniques like claymation and hi-res digital photography.
Agency producer Abby Hunt said finding a director who specialises in such a niche field as stop motion animation was a bit of a journey. “We spoke to a director in the US who ball-parked the production budget at US$500,000. Then a magazine called C2 landed on my desk with an article on Luke, who had just done a stop frame animation job for Wieden & Kennedy Portland. We knew from the first time we chatted to him that he was the man for the job."
Producer Anna Stuart from Flying Fish sums it up: “I hate to think how many Tic Tacs we went through. I think we all got an addiction."
The campaign is airing in Western Australia as a test market.

Creative Director: Adam Hunt
Creative Team: Jon Burden and Jake Rusznyak
Producer: Abby Hunt
Executive Creative Director: Rob Belgiovane
Production Company: Flying Fish NZ
Director: Luke Savage
Producers: James Moore and Anna Stewart
Editor: Jodie Gallacher @ Winning Post

Continuing their acquisition and expansion strategy across the Asia Pacific region, the Omnilab Media Group, the Region's largest, privately owned, vertically integrated content development and media service business, today announced it had acquired financially troubled Oktobor, New Zealand’s leading visual effects company. The purchase of Oktobor will be fully backed by the resources of Omnilab Media Group to maintain and grow its status as one of the top 20 VFX companies in the world.
Christopher Mapp (pictured), Managing Director of Omnilab said, “The acquisition of Oktobor is an important strategic investment by the Omnilab Media Group and furthers our long term commitment to growth in New Zealand and across Asia Pacific. We already have a strong presence in the New Zealand market through AAV and DubSat New Zealand and we will be looking to bring Oktobor together with these Omnilab brands to provide significant extra value to our clients and give Oktobor tremendous new capabilities in asset management and delivery."
Oktobor founder Geoff Dixon, one of New Zealand’s most highly regarded commercials directors said, “I feel very proud with the creative achievements that Oktobor has enjoyed. I am positive that as part of such an exciting new family, these creative achievements will continue. I would like to convey my gratitude to the staff and all our clients that have supported us thus far helping make Oktobor the great company that it is. We are all looking forward to a very bright future."
Oktobor’s General Manager Patrick McAteer described the acquisition by Omnilab as a ‘fantastic and very positive move for the staff and the New Zealand market, providing the backing to enable Oktobor to reach a new level of creative service that will maintain our presence as a high end visual effects company, both locally and globally. We’re excited about the opportunities being part of the Omnilab Media Group creates to extend our work with current clients and attract new business opportunities.’
The New Zealand market responded positively to the news with Marty Collins, Head of TV for Clemenger BBDO commenting, ‘this is the best news in what has already been a turbulent year. We are of course delighted that Oktobor will continue to operate in NZ, providing the same outstanding level of expertise and creativity they have sustained since inception. NZ needs a strong competitive post production environment that meets world class standards."
Jen Story, Head of TV for Colenso BBDO said ‘We've enjoyed doing some great work with Oktobor in the past and it now sounds like we can look forward to a positive future with the clever creative people that make Oktobor what it is."
Ian Gibbons, managing Director of Exile Films said ‘Great news about the Omnilab Media Group acquiring Oktobor, in my opinion it couldn’t be a better marriage. Not only is it encouraging knowing we still have a competitive top end market in post production in Auckland, but we will certainly be looking forward to the advancements in technology. I am looking forward to our continuing working relationship with the great team at Oktobor."
Christopher Mapp concluded: “I am very impressed with the strength of the Oktobor brand, its creative reputation and the commitment and passion of its entire staff. We are delighted that Oktobor is now a key part of the Omnilab Media Group and look forward to growing Oktobor’s capability in the advertising, entertainment and corporate markets. We will be working closely with Geoff Dixon and Patrick McAteer to help realize the further growth potential for the company."

M&C Saatchi has made some significant changes in its creative offering in the Sydney office with a number of key promotions.
The first promotion is Ben Welsh (pictured), who becomes executive creative director after eight years at the agency.
In addition, the agency now has three creative directors: Michael Andrews, Oliver Devaris and Graham Johnson.
All three will continue to have responsibility for individual clients, with Devaris and Johnson continuing their high profile work for LA clients including San Diego Zoo as well as the Sydney agencies biggest clients.
Said Tom McFarlane, regional creative director: “These are exceptional creatives who have a great history together. I’ve been working with Ben for 12 years, Oli and Graham have been together at M&C Saatchi for more than six years, Michael and Ben have worked her together for more than five years.
“The beauty of these guys is that they are grown ups and can deal with big clients as well as create great work. They are responsible for the overall output from the creative department and their influence, talent and guidance for all teams is invaluable."

Kindred, Sydney has created the latest TV campaign for Rexona to air during Dancing
with the Stars, with a series of spots featuring costumed hand puppets dancing with deodorant cans.
The Rexona Women cans dance together without missing a beat, reflecting the deodorant’s core benefit, ‘works in sync with your body.’
Directed by Filmgraphics' Phil Meatchem, the campaign includes the major 30-second spot and two 10-second cut downs.

Agency: Kindred
Creative director: Kieren Flanagan
Copywriter: Andy Healy
Producer: David Steindl
Production House: Filmgraphics Productions
Director: Phil Meatchem
Producer: Jo Jordan
Editor: Sue Schweikert
Post Production: Frame, Set & Match
Sound: Sound Reservoir

After just over a year at Naked Communications, Sydney, Chris Round has left to take a more flexible approach and concentrate on consulting and project work, a number of which he has started already.
Round, who as Head of Ideas played a large part in their AdNews Agency of the year award, says it’s been vital to get a different perspective on where the industry is moving: “It’s been great to work with the pioneers of media neutrality and it validated my beliefs of how brands should communicate. I can now apply what I’ve learnt into creative execution."
The Cannes DM Grand Prix (Jim Beam) winning creative, formerly of Y&R and M&C Saatchi, also says his photography has also taken a back seat in recent years. “Hopefully a degree of flexibility will allow me to further develop the technique I created a few years back," said Round.
Round is available for project/consulting work and his work can be viewed at

Oblong Creative

He can be contacted on round@oblongcreative.com or 0410 663 535.

Marketforce and creative director Andrew Tinning (pictured) had a big night at the Oasis/ Campaign Brief awards in Perth, attended by a record 800+ crowd. Five out of the seven major awards - best print single, best print campaign, best tv single, best tv campaign and best out of home plus client of the year in Lottery West and the big one: Campaign Brief WA Agency of the Year.
This is the third year in a row a Marketforce client has won client of the year (Rad Saftey WA last year and Brownes the year before).
Les Corner from the West Australian was named Adpersdon of the Year, while Gatecrasher and The Brand Agency won Best Radio single and campaign respectively

The Issue
Climate change is the most significant threat to life on Earth. One way to slow the current rate of global warming is to get each individual to make small adjustments to the way they live. To achieve individual change we need to demonstrate how simple and easy the changes are.

The solution
An event that gets full community involvement in a simple action that will make a difference. WWF-Australia and Fairfax invite all Sydney households and businesses to turn off their lights for one hour at 7.30pm on 31st March 2007 – this is Earth Hour.

Earth Hour has the full support of the Premier of NSW, the Lord Mayor of the City of Sydney, and all city and emergency services.

The Objectives
- Get as many individuals, households and businesses as possible to turn off their lights as a symbolic statement about the greatest contributor to climate change (coal-fired electricity)
- Educate the community on the threat of global warming and what each individual can do to make a difference in their day-to-day activities to reduce their emissions
- Get corporate participants to communicate Earth Hour through internal and external channels and commit to turn off their lights on the night
- Provide precedent for an annual event and seek involvement from other cities across Australia and around the world
- Measure the change in Sydney’s greenhouse gas emissions, aiming for a 5% reduction in the year following Earth Hour.

The Message
Commercial Sector
If Australia’s commercial sector turned off lights when buildings weren’t in use and combined this action with other cost effective technology they could reduce lighting emissions by 70%, this would save 2-4 million tonnes of greenhouse gas emissions. Earth Hour aims to show these companies how easy and cost efficient these changes can be through case studies of companies that have already achieved massive reductions in their emissions. Earth Hour is working with 3CBDs, a City of Sydney initiative which aims to reduce the climate change impact of office buildings.

Households
We want each individual to understand that electricity consumption is a direct contributor to global warming and that small actions by every individual can make a big difference. When households sign up to take part in Earth Hour they will receive a pack with all the information and tools they need to cut their emissions (and their energy bill).
If all Australian households simply turned off unused lighting and appliances on standby at the power point it would reduce Australia’s emissions by at least 5 million tonnes per annum.

The Facts
- 69% of Australia’s greenhouse gas emissions come from energy production (CSIRO)
- October 2006 was by far the hottest October on record for NSW with the state wide average maximum temperature more than 3.2ºC above the historical average of 24.4ºC (records since 1950). Australian Government- Bureau of Meteorology
- By 2100, up to 15,000 Australians could die every year from heat-related illnesses and the dengue transmission zone could reach as far south as Brisbane and Sydney if we continue to allow [greenhouse gas] emissions to increase. (Australian Medical Association).

CREDITS

Leo Burnett: Management
Nigel Marsh – Chairman
Tim Castree – Managing Director

Leo Burnett: Planning
Todd Sampson – National Planning Director

Leo Burnett: Creatives
Mark Collis – National Creative Director
Michael Spirkovski – Creative Group Head
Grant McAloon - Senior Copywriter

Leo Burnett: Account Service
Hazel Livingstone - Group Business Director
Jodi McLeod – Business Manager
Sam McGown – Business Manager

Leo Burnett: Production
Paddy Morahan – Creative Services Director

Leo Burnett: Traffic
Michelle Palmer – Traffic Manager

Leo Burnett: TV
Adrian Shapiro - Agency Producer

Cherub Pictures
Justin Kurzel – Director
Pip Smart – Producer
Maggie Lake – Production Manager
Stella Drivas – Production Assistant
Anna Howard – DOP
Paul Shakeshaft – Camera Assistant
Claire Atkins – Clapper Loader
Paul Booth – Gaffer
Jack Whiddon – Props Buyer

Leo Burnett: Earth Hour Brand
Michael Spirkovski – Creative Group Head
Grant McAloon – Senior Copywriter

IKEA Australia East has appointed Sydney agency Host to handle its advertising business following a global IKEA directive to review all long-term supplier contracts. The pitch included incumbent agency BMF, which has held the IKEA account since April 2001, Love and The Campaign Palace.
IKEA Communications Manager Julie Barber said, “During the pitch process, we found a new advertising partner in Host who we believe is perfectly aligned to our current needs and desired position in the market.
“We were extremely impressed with Host’s understanding of the IKEA concept and business values and their ability to provide creative solutions to budget. We also liked the flexibility of their set-up and their humble, simple but passionate approach, and felt they were a very good culture fit for our company.
“While we have enjoyed a good and long relationship with BMF, and the agency was in our final shortlist, we are also excited about moving forwards with a fresh approach for our business plans for the next few years," Barber said.
“We are at a very important stage in our company’s development in Australia with several new full-size stores planned in the Eastern States in the near future; and with Host we feel we have the right partner to provide outstanding creativity and cost-effective marketing support to help us achieve our goals."
Host’s first campaign for IKEA stores, with creative via The Glue Society, will hit the market in July/August.

Melbourne based Dewey Horton is set to merge with Don Morris' start-up Yabber, based in Sydney. The merged identity will be called Big Red (already the name of the holding company of Dewey Horton) with offices in Melbourne and Sydney, and is tipped for a July 1 start. The directors will be Ted Horton (pictured), Chris Dewey, Don Morris and Jamie Drurie. Morris worked with Horton back in their Mojo days, and Dewey Horton also did the launch campaign for Soul Telephone - Yabber's only client. Morris, on the other hand, has strong contacts with Geoff Dixon of Qantas, the key maker and shaker of Dewey Horton's JetStar account.

The One Centre, Sydney has been working with UK based multi-disciplinary studio, Universal Everything, to develop a digital artwork as part of an innovative experiential branding program for client Audi for the launch of the new Audi TT. It can be viewed online at

TT Movement

Other artists commissioned by The One Centre to contribute to the ‘TT Movement’ include Japan’s Takagi Masakatsu, tape artist Buff Diss, musician Sameer Sengupta and Melbourne based collective Eness.

Agency: The One Centre
Creative Directors: Phil Shearer and Simon Hong
Digital Artwork Design & Production:
Universal Everything - Matt Pyke & Karsten Schmidt
The One Centre – Simon Hong & Michael Boston
Sound Design: Sameer Sengupta
Agency Producer: Chris Goffin

The YoungGuns are inviting Singapore creatives to an exclusive party to view the YGAward 2006 Exhibition. This is a great opportunity to see the best talent under 30, and celebrate the local Singapore YGAward Winners and Finalists.
Hosted by Getty Images on Tuesday March 27, 2007 from 7pm @ Getty Images, 87A/88A Amoy Street, Singapore. There will be great food, lots of drink and excellent music. Space is limited so RSVP to livia@ygaward.com to secure your invite.

When Amnesty International Australia decided that it was time for Australians to see first hand what life is like inside Guantanamo Bay, and give the public the facts about David Hick’s case, they approached Sydney based Voluntas to be the lead digital agency.
Aaron Dormer, the CEO of Voluntas said: “AIA required a strategic partner with the ability to rapidly design and deploy the technical solution, and mobile street installation in less than eight weeks whilst managing the ongoing logistics of the full-scale replica of Guantanamo Bay detention cell touring over 30 locations in 3 months.
Sydney residents were the first to get a rare look behind the walls of Guantanamo Bay when Amnesty International Australia presented the installation in Martin Place today. The installation is a replica of a ‘single occupancy’ (solitary confinement) cell in which Australian David Hicks is being held. He has been detained in Guantanamo Bay for more than five years, despite having never been tried or convicted of a crime.
Guantanamo Bay is a US-run prison camp in Cuba. There is compelling evidence David Hicks has been subjected to torture and other ill-treatment during his time there, and kept in solitary confinement for 22 hours a day for at least the past 12 months.
Says Dormer: “To our knowledge the project is the first of its kind using this combination of technologies and of this scale in the country. The public will have an opportunity to join the campaign to bring David Hicks home using Tablet PC technology. Digital signatures provided by the public will cascade across one of the
large (42") plasma video screens mounted on the side of the cell. The other plasma will show 5 years of world events that David Hicks has missed while in detention without trial. The public will also be provided with an opportunity to make a secure donation online to help AIA in their Human Rights and Security campaign.

In 1956 JWT first invented the ‘Happy Little Vegemites’. Now fifty-one years later, the manic marching troupe makes a comeback to our television screens in a tv spot via JWT Melbourne.
This time however, they appear as though they’ve jumped out of a 50’s television screen and into our modern world.
In the commercial a young boy struggles with homework at his desk. His imagination conjures up the ‘Happy Little Vegemites’ band from the original 1956 Vegemite commercial.
They march through his bedroom door to give him some help and advice. Inspired, he finishes his schoolwork and runs outside to play.
Josh Baker from Sydney Film was chosen for his observational direction and excellent reputation with effects.
The campaign, which launched last night (Sunday 18th March) is backed up with outdoor and instore posters.

Creative Director: Jeremy Wynne
Writer: Nick Weller
Art Director: Phil van Bruchem
Production Company: Sydney Film Company
Director: Josh Baker
Producer: Nicole Crozier
Animation/Post: Fuel
Sound: Phil Kenihan
Sound studio: Front Of House

Some of the world's top agencies (including BBH - their office is pictured) and marketers (Australia's Telstra is in there) are setting up shop on Second Life, the virtual world on the web that has nearly five million punters signed up and living another life in Cyberspace. Small shops have sprung up to help real-world companies plant flags in the virtual world. Among them is Infinite Vision Media, an eight-person shop that worked with Lichtenstein Creative Media to build Dell Island.
Infinite got the job through a blog post that outlined how companies like Dell could add to the Second Life community.
The Electric Sheep Company, which recently assisted U.S. ad agency GSD&M in setting up shop, has grown to 30 employees since its founding in 2005. Other new players are Rivers Run Red and Millions of Us.

Is advertising in Second Life:
a) the future of marketing?
b) a brave experiment?
c) a complete waste of time?

Also, what can individuals gain/lose from taking part in Second Life?
What are the pros and cons for creatives being involved?

Never heard of it? Check out

Second Life

. (Say hello to BOWEY LOWEY, he's Lynchy on Second Life, but don't expect an answer immediately, as first life is hectic this month).

Aussie expat Nic Harman, most recently a senior creative at Ogilvy Auckland (and former CD at McCann-Erickson) is headed back to Brisbane to join Clemenger BBDO.

Leo Burnett Sydney won Silver for WWF 'The Future is Man Made' in the Cyber category at AdFest last night, with M&C Saatchi Sydney winning Bronze for British Council of Australia 'Artist', 'Fashion Designer' and 'Architect', and Tribal DDB Sydney doing likewise for Daily Telegraph 'Australia Strikes Back' viral.
In the Contagious category (for innovation), TBWA\Whybin, Auckland won the only two Nominations awarded, for All Blacks 'Bonded by Blood' and Pago Payment Services.

The Sweet Shop, @radical.media and Publicis Mojo Australia all scored Best of the Best awards in the TVC Craft Categories of the Asia Pacific AdFest Awards presented last night. Only six Best of the Best Awards and 11 Nominations were awarded in the TVC Craft category, more than half won by Australian and New Zealand shops.

BEST CINEMATOGRAPHY
Short Black Noir
The Sweet Shop

BEST SPECIAL EFFECTS:
Toyota Prado Ice Sculptures
@radical.media

BEST USE OF MUSIC:
Tourism Victoria:Melbourne Labyrinth
Publicis Mojo Australia

NOMINATION for DIRECTION:
NBCC Awareness Finding Changes
Filmgraphics Productions

NOMINATION for DIRECTION:
Mobil Provider Live
The Sweet Shop

NOMINATION for CINEMATOGRAPHY:
Tourism Victoria Labyrinth
Publicis Mojo Australia

NOMINATION for USE OF MUSIC:
Folgers Shiny Happy People
The Sweet Shop

NOMINATION for ANIMATION (Cell, Clay, Computer)
Toblerone Lose Yourself
The Sweet Shop

NOMINATION for PRODUCTION DESIGN (Set or Costume Design, Model Making)
American Express My Life My Card Collette Dinnigan
Emerald City

DDB Sydney won one of only three Gold awards presented in the Film category at the Asia Pacific Afest Awards, held in Pattaya Beach, Thailand last night, for their NAPCAN 'Children See, Children Do' spot.
Publicis Mojo Australia also had a good night, with a Silver and a Bronze for Nike 'Stuff History' plus a Bronze for Nike 'Training'. As did Clemenger BBDO Melbourne, which took home a Silver for SCA/Sorbent 'The Folder' and Silver for Australian Childhood Foundation 'Superhero'.
It was a tough show, with only three Gold, 15 Silver and 29 Bronze awarded in the Film category.

M&C Saatchi Sydney and The Furnace Sydney have won two Silver awards apiece at the Asia Pacific AdFest Awards in Pattaya Beach, Thailand. The Print, Outdoor, DM and Print Craft categories were presented last night.
M&C Saatchi won Silver for their Australian Red Cross Blood Service 'Blood Box' ambient as well as for British Council of Australia, both in the Direct Marketing category. There were only four Silvers and seven Bronze awarded.
The Furnace won Silver for their Slazenger 'Mushroom Cloud' print ad (above) both in the Print and Outdoor categories.
Best of Print was awarded to Leo Burnett Bangkok for its campaign for Clima Bicycle Lock (below).

While most agencies down under don't have AdFest on their awards' list, it was a worthwhile exercise for a few agencies that entered this year, particularly Publicis Mojo Australia, DDB Sydney, Leo Burnett Sydney, Clemenger BBDO Melbourne, The Furnace, Sydney and TBWA\Whybin, Auckland. All had multiple entries which made the shortlist at the Asia Pacific AdFest Awards, currently underway in Pattaya Beach, Thailand. The winners will be announced tonight (Saturday 17 March).

FILM

Nike 'Stuff History' via Publicis Mojo Australia

Nike 'Training' and 'Brazil' via Publicis Mojo Australia

Nike 'Stuff History' via Publicis Mojo Australia

Hubba Bubba 'Shadow' via DDB Sydney

NAPCAN 'Children see, children do' via DDB Sydney

Clean Up Australia 'Mucky Country' via DDB Sydney

ANZ 'Secure' via DDB Melbourne

SCA/Sorbent 'The Folder' via Clemenger BBDO, Melbourne

Australian Chilkdhood Foundation 'Superhero' via Clemenger BBDO, Melbourne

Heineken 'Past Experience' via Le Burnett, Sydney

Special Olympics via Whybin\TBWA, Sydney

Animal Liberation 'Cracked' via Aktivist, Sydney


RADIO

Snickers 'Hoedown' via Clemenger BBDO Melbourne

360 LOTUS

Nike 'Stuff History' via Publicis Mojo Australia

CONTAGIOUS LOTUS

All Blacks 'Bonded by Blood via TBWA\Whybin, Auckland

Pago Payment Services campaign via TBWA\Whybin, Auckland

INTERACTIVE

World Wildlife Fund 'The future is man made' via Leo Burnett, Sydney

Skins 'Indian', 'West Indies', '1940s' via The Furnace, Sydney

British Council of Australis 'Artist', 'Fashion Designer' and 'Architect' via M&C Saatchi, Sydney

Daily Telegraph 'Australia Strikes Back' via Tribal DDB, Sydney

OUTDOOR

Skins 'Snow' via The Furnace, Sydney

Slazenger 'Mushroom Cloud' via The Furnace, Sydney

Pago Payment Services Sticker via TBWA\Whybin, Auckland

PRINT

Slazenger 'Mushroom Cloud' via The Furnace, Sydney

TVC and post production companies from Australia and New Zealand have dominated the Craft category shortlist at the Asia Pacific AdFest Awards, currently underway in Pattaya Beach, Thailand. Of the 25 finalists from throughout the Asia Pacific region (it's a tough show!), 13 were from down under. The winners will be announced tonight (Saturday 17 March).

DIRECTION

NBCC Awareness Finding Changes
Filmgraphics Productions

TAC Reconstruction
@radical.media

Cadbury Eden Apartment
@radical.media

Mobil Provider Live
The Sweet Shop

CINEMATOGRAPHY

ICA World of Opportunity
Film Construction

Tourism Victoria Labyrinth
Publicis Mojo Australia

Short Black Noir
The Sweet Shop

SPECIAL EFFECTS

Toyota Prado Ice Sculptures
@radical.media

USE OF MUSIC

Folgers Shiny Happy People
The Sweet Shop

Tourism Victoria:Melbourne Labyrinth
Publicis Mojo Australia

ANIMATION (Cell, Clay, Computer)

Toblerone Lose Yourself
The Sweet Shop

PRODUCTION DESIGN (Set or Costume Design, Model Making)

American Express My Life My Card Collette Dinnigan
Emerald City

Tiger Beer Asia 1939
@radical.media

Milanka Novakovic has joined Lowe Hunt as Senior Creative. Milanka most recently worked at BBDO Bangkok for three years, where she was Creative Group Head. She worked alongside renowned Asia Pacific creatives Suthisak Sucharittanonta and Thirasak Tanapatanakul. Milanka was the first foreign national in BBDO Bangkok's Creative Department.
She was Creative Group Head on both local and international clients with focus on regional client campaigns, working on brands such as Pepsi, Frito-Lay (Smith's), M&M's, Shark energy drink, Jeep, Drypers and Mitsubishi.
“Milanka brings fresh creative and strategic thinking to Lowe Hunt. She’s also a passionate and nice person who fits into our culture perfectly", says Dejan Rasic, Creative Director of Lowe Hunt.
Milanka started her career in Canada, where she worked at boutique shop GWP, based in Toronto. She trained in fine art at Ontario College of Art & Design, before deciding to make the switch to advertising in 1999.

The winners of the Fairfax Young Creative Competition 2007 are Iggy Rodriguez, Junior Copywriter; Tim Cairns, Copywriter; Thorsten Hayer, Interactive Designer and Justin Carew, Junior Art Director of DDB Sydney. They will be representing Australia in the Print and Cyber competitions at the Cannes Lion Festival in June later this year.
The creative brief for this year’s competition was to execute an integrated advertising response for a corporate client in support of ‘EARTH HOUR’. Earth Hour is an initiative that the WWF-Australia and The Sydney Morning Herald invite all Sydney households and businesses to participate in by turning off their lights for one hour at 7.30pm on 31st March 2007.
Entrants needed to use the power of press and cyber to deliver their integrated message that communicates to our audiences that they support the initiative due to their acknowledgement of the issues.
Says Paddy Douneen from Fairfax: “This year is the first time the competition has been run as an integrated brief and we were absolutely delighted by the quality of the entries. We look forward to our Australian young creative team representing Australia in the Print and Cyber competitions at the Cannes Lion Festival in June later this year."
The print component of the winning entry showed a special edition of The Sydney Morning Herald printed using glow in the dark ink, therefore forcing the judges to turn the lights out to read. While the cyber execution showed the smh.com.au website progressively getting darker during the day of Earth Hour, until eventually being completely black at 7.30pm. At 8.31pm a light switch appeared on screen for the user to click and light up the page again. “This entry displayed everything the judges were looking for in an integrated campaign," said Zac Skulander, Creative Executive, Fairfax.
On the winning entry, Mark Coad, Managing Director – OMD said: “I feel the winner demonstrated great use of the media territories in a highly relevant and engaging way. It is as much an executional idea as it is a creative one. If I could provide any clues to future entrants – it would be to provide a strong link between the idea and the brief. What are you asking the audience to do or feel as a result? It needs to be more than a good idea. The winner we nominated demonstrated this very well."
The standard of entries was very high, considering the integrated nature of the brief and they represented a wide range of brands and categories. “It was a close decision that identified the winners" said Paddy.
“The work that truly was integrated stood out," says Emma Hill, Group Creative Director - Clemenger BBDO, who will represent Australia on the Film Jury at Cannes this year.
The judges will all be at Cannes this year on various juries: Emma Hill, Clemenger BBDO; Mark Coad, OMD; Aaron Turk, Tribal DDB Sydney; Paula Keamy, Rapp Collins Australia; Ralph Van Dijk, Eardrum Australia. (Special guest judge: Michael Spirkovski, Leo Burnett).
Further information can be obtained by contacting the Cannes Lions 2007 representative, Paddy Douneen on 02 9282 3657 or pdouneen@fairfax.com.au.

Clemenger BBDO Sydney’s Creative Director, Danny Searle, has been appointed to the new position of Chairman and Chief Creative Officer of BBDO Singapore effective July 2007. This appointment reinforces the heightened status of BBDO Singapore as a regional hub for BBDO in Asia.
Searle joined Clemenger BBDO Sydney as Creative Director in February 2001. Under his creative leadership, Clemenger BBDO Sydney was recognised as B&T’s National Agency of the Year in 2004 and again, recognised by AdNews as New South Wales Agency of the Year in 2006. Over the years, Clemenger BBDO Sydney has been one of the most awarded agencies in Australia including more AFA Advertising Effectiveness awards than any other agency during the last awards program.
Searle is no stranger to Singapore or Asia. He has worked closely with BBDO across Asia as the creative lead on the Visa account. His move to Singapore comes as BBDO is deepening its relationship with Visa following the BBDO region’s win of the Visa Olympics brief in December.
“Danny was a very important appointment to our management team at Clemenger BBDO Sydney six years ago. During that time he and I have worked very closely to make Clemenger BBDO Sydney the success it is today," said Jim Moser, Clemenger BBDO Sydney Managing Director. “It is under Danny’s creative leadership that we have built such a strong and talented creative department that continues to deliver world class creative work to our clients".
Says Searle: "The last six years at Clemenger Sydney have been amazing. We have built a really great agency. With Jim Moser at the helm and a terrific management team behind him, I leave Clemenger BBDO Sydney in the best shape possible. Now I’m looking forward continuing my career with the best network in the world in the most exciting region in the world."
The search for Searle’s replacement is well under way with potential candidates from Australasia and globally. “The move has been carefully planned. With Danny’s departure scheduled for July this year, we are confident that we will have plenty of time to find and appoint the right candidate for the best Creative Director role in the region," said Moser.
Robert Morgan, Chairman of Clemenger Communications commented: “Danny is very talented and has been an important part of the team that has lead Clemenger BBDO Sydney so successfully over the past six years. We look forward to continuing our work with Visa and Danny in Asia and are very happy that Danny will continue to play an important role within the BBDO group."

The wake to farewell Phil will be held at:

The Lord Nelson
Corner of Kent and Argyle Streets 

The Rocks, Sydney

from 6pm TODAY, Friday 16th March.

See you there if you can make it.

The New York Festivals have invited several Australian and New Zealand judges for the international advertising competition 2007. They join judges representing over 30 countries from around the world. All up there are 54 people in the TV Panel, another 54 in the Print Panel and 40 in the Posters Panel. Plus additional judges in radio and TV technical categories.



The complete list for Australia:
Ron Mather, ECD, The Cavalry, Melbourne – print.
Danny Searle (pictured), ECD, Clemenger BBDO, Sydney – print.
Michael Stanford, CD, GPYR, Sydney – TV.
Adam Hunt, CD, BWM Sydney – posters.
Shaun Branagan, ECD, Netx Sydney – interactive
David Denneen, Director, Film Graphics Sydney – TV technical.
Michael Cook, EP, The Feds Sydney – TV technical.
Brad Power, Director, Stella Radio.
Keith Fowle, Director, Voice Plant.

And for New Zealand:
Toby Talbot, ECD, DDB Auckland – TV.
Paul Catmur, ECD, Y&R Australia/NZ, Auckland/Melbourne – posters.
James Mok, CD, FCB Auckland – print.
David Brady, creative, FCB Auckland – print.
Steve Martin, CD, Terabyte – Interactive.
Ian Gibbons, EP, Exile Films – TV technical.

Other prominent judges in the region include Murphy Chou, ECD, Ogilvy & Mather, Shanghai, Anthony Wong, ECD, M&C Saatchi, Kuala Lumpur, Farrokh Madon, ECD, BBDO, Singapore, Richard Yu, ECD, Bates, Taipei and Carol Lam, ECD, McCann Erickson, HK.

Preliminary and final judging which will be online will commence the final week in March. The winners will be announced at the awards ceremony in New York on June…. Anybody who has not entered but wishes to can go to www.newyorkfestivals.com.au to request a deadline extension. Categories include newspaper/magazines, posters, direct response/direct mail, tv and cinema advertising, radio advertising, design, website advertising and design, alternative media and students. The absolute late entry deadline will be this Friday March 16th.

Check this out:

The Chaser

The latest issue of Campaign Brief Asia is in the mail tomorrow and it contains a 36 page rundown on the annual Campaign Brief Asia Creative Rankings.
There are some big changes this year with O&M Singapore beaten to top position in Asia for the first time in five years. Despite a very good year at award shows O&M Singapore were beaten by both Creative Juice\G1 Bangkok and Saatchi & Saatchi Singapore – both of whom had excellent years.
The new top creative dog in Asia is Creative Juice\G1.
Part of the TBWA network, Creative Juice\G1 narrowly edged out Saatchi & Saatchi Singapore for #1. It is a double celebration for the agency with ECD Thirasak Thanapatanakul (pictured) named the #1 creative in Asia for 2006. Our list of Top Award Winning Creatives in Asia ranks 1050 different names from 158 different agencies in Asia.
In our Agency Network Creative Ranking it was another huge performance from Ogilvy & Mather. Ogilvy completely dominates this rankings table and actually increased their lead in Asia by around 15%. They are about 40% in front of new #2 network, JWT – the big improvers in the Creative Rankings. JWT jumped four places up the table to leap frog the likes of BBDO, Leo Burnett, TBWA and Saatchi & Saatchi.
Over the 36 pages of coverage is: a full ranking of the top 158 agencies; a ranking of the top 1050 creatives; a ranking of the top 20 networks; Country rankings of agencies and creatives for Singapore, Thailand, Malaysia, Japan, India, China, The Philippines, Hong Kong, Taiwan and Indonesia; Plus analysis of who's hot and who's not.
Definitely an issue not to be missed.

How do you get a copy of the Campaign Brief Asia Creative Rankings?
Subscribe – email asia@campaignbrief.com for a pdf subscription form.
Or if you are going to AdFest at Pattaya Beach this week, buy one from the Campaign Brief Asia stand.

D&AD Global Awards 2007 judging kicks off on 26 March when 300 of the world’s leading creatives from 25 nations will be selecting the best in advertising, design and digital creativity.
This year, submissions from New Zealand and Australia increased by 16% and 10%, respectively. As a result, Australia ranks as the 6th top entrant to the D&AD Global Awards 2007, while New Zealand, for the first time ever, takes a place among the top ten nations with the most entries entered to the competition.
A record nine Australian and six New Zealand judges will participate in awarding the coveted D&AD Yellow and Black Pencils.

Judges from Australia:
James McGrath (pictured), Clemenger BBDO Melbourne – TV & Cinema
Matt Devine, The Glue Society Sydney – Integrated
David Nobay, Saatch & Saatchi Sydney – Foreman, Radio
Darren Spiller, Publicis Mojo Melbourne – Poster Advertising
Gary Freedman, The Glue Society Sydney/New York – TV & Cinema Crafts
James DeVries, De Luxe & Associates – Magazine and Newspaper Design
Vince Frost, Frost Design – Magazine and Newspaper Design
Bob Mackintosh, Host Sydney – Viral
Gary Dawson, Clemenger BBDO Sydney – Writing for Advertising

Judges from New Zealand:
Toby Talbot, DDB Auckland – Poster Advertising
Darryl Parsons, Consortium Auckland – Radio
Catherine Griffiths, Epitome Type & Design – Typography
Karen Maurice O’Leary, TBWA\Whybin – Ambient
Corey Chalmers, TBWA\Whybin – Direct
Brent Hansen – Music Videos

In addition, Aussie expat Dave Bowman, who has recently left Saatchi's Auckland for Droga 5 New York will be on the Writing for Advertising jury. Other Aussie/kiwi expats on jury duty include Dave Alberts, chairman of Grey London (Online Advertising) and Julian Wolkenstein, Julian Wolkenstein Studio, London (Photography).

Leading Australian digital, broadcast and content specialists, TCO, “The Conscience Organization" (www.theconscience.org) are bringing one of the world’s greatest minds in new media and new marketing, Joseph Jaffe, to Australia to challenge traditional advertising industry approaches as part of their " Spread the Love Tour".
At the core of TCO’s business philosophy, is showing clients a new way and this includes providing insights and education around new media and new marketing in a push and pull world of content and campaigns.
TCO, with Jaffe, are inviting you to re-think the fundamentals of marketing and discuss approaches that are transforming the face of advertising, from the internet, to consumer-generated content, to branded entertainment.
Jaffe has built a global reputation through his 2005 book “Life after the 30-second spot: Energise your Brand with a Bold Mix of Alternatives to Traditional Advertising", his popular blog, “Jaffe Juice" plus his weekly new marketing podcast, "Across the Sound" which recently won the Marketing Sherpa Readers’ Choice Award as “Best Marketing Podcast". Now this guy’s on to it!
TCO’s Clive Burcham says, “TCO has learned a lot from Joseph Jaffe. We’ve soaked up his ideas and blended them with our own. The result has been a tripling of our business over the past 12 months.
“We’ve been banging on to all our clients about reading his book and most use the old ‘no time excuse’, so we thought we’d put our money and balls where our mouth is (ouch…) and deliver him in person. We’re subsidizing Joseph’s visit in the interests of Love-Spreading, education, inspiration, conversation, and challenging convention.
“This is an opportunity to engage directly with one of the key influences in new marketing. Joseph will be discussing how today’s brightest marketers are using new tactics to engage consumers and new avenues to take the place of TV, radio, and print."
Access to the May 2 industry workshop is just $600 (ex GST) per person and group discounts are available. In addition to the invite-only seminar and the industry workshop, a number of exclusive opportunities are available upon request.
To book and make further inquiries, contact TCO’s General Manager, Belinda Burcham on 02 9212 4001 or belindas@theconscience.org

The complete list of 2007 Print/Poster/ Innovative/ Integrated Campaigns Jury members was announced today for the 48th annual international Clio Awards, which will be chaired by Australia's Craig Davis, worldwide CD of JWT.
The 2007 Clio Awards Print/Poster/Innovative/Integrated Campaign jury is as follows:
Jonathan Kneebone, founder/creative director, The Glue Society, Sydney, Australia
Tony Granger, chief creative officer, Saatchi & Saatchi, New York, NY, USA
Gustavo Reyes, general creative director, Euro RSCG, Buenos Aires, Argentina
Sylvain Thirache, creative director, DDB Paris, France
Dörte Spengler-Aherns, managing director, Jung von Matt-Basis Gmbh, Hamburg, Germany
Satoshi Takamatsu, executive creative director, Ground LLC, Tokyo, Japan
Sebastian Arrechedera, vice president/general creative director, DDB Mexico City, Mexico
Eddie Booth, chairman/CEO, Hong Kong, chief creative officer, Leo Burnett, Greater China, Hong Kong, China
Eugene Cheong, regional head of copy, Ogilvy & Mather Singapore Pte. Ltd., Singapore.
Julian Watt, executive creative director, Net#work BBDO, Johannesburg, South Africa
Lotta Lundgren, copywriter, Åkestam Holst, Stockholm, Sweden
Rodrigo Almeida, creative director, Almap BBDO, Saõ Paulo, Brazil
Christina Yu, vice president/creative director, Lowe Roche, Toronto, Canada
Mark Chalmers, creative director, Strawberry Frog, Amsterdam, Netherlands
“Clio selects judges whose work is at the vanguard of creative today," said Tony Gulisano, managing director, Clio Awards. “As award winners in their own right, these Print jurors are ideally suited to judge the world’s most innovative work."
The jury will conduct judging March 31-April 6, 2007 in Sante Fe, New Mexico, and winners will be announced at this year’s Clio Festival, May 9-12, in Miami Beach.

Ocean Spray Commercial

Grey Worldwide, Melbourne have put to air a follow-up spot to the hilarious Ocean Spray 'Paris Hilton' commercial a year ago (which is still running). This time, Posh and Becks lookalikes appear to be the butt of the joke.

Creative Director: Ant Shannon
Writer: Sabina Scharre
Art Director: Kristi Lewis
Agency Producer: Jess Smith
Director: Damien Toogood
Producer: Tim Berriman
Production Company: Luscious International

To see what the Australian, New Zealand and Asian TVC production industry has to offer, check out the

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HURRY! Round 5 of the Siren Awards closes tomorrow (March 13)!
This is the Free for All Round. Commercials must have aired anytime in the last year (between March 1 2006 and March 13 2007).
Commercials that have previously been entered into Rounds 1 - 4 can be
resubmitted into Round 5.
Entry is free @ sirenawards.com.au

John Clarke will be the guest speaker at a breakfast in May to announce the winner of the year’s best Australian radio ad at the Siren Awards, and will also speak at a creative seminar following the breakfast.
Clarke, best known for the mockumentary, The Games and also his weekly mock interviews with Bryan Dawe on ABC TV’s The 7.30 Report, will talk about the inspiration behind his comedy and some of the barriers in writing from script to production. He will also talk about the similarities between advertising and entertainment and what advertising can learn from the entertainment industry.
The Sirens breakfast and Masterclass will also feature Australian comedy team and top-rating radio personalities, Hamish and Andy. They will discuss how they write observational comedy and connect with their under 40 audience.
The winner of the 2007 Siren Awards will be chosen from the winners and highly commended of the five rounds of the Awards and will be judged by the Siren Creative Council - comprising leading creative directors from national advertising agencies. The 2007 winner will be automatically entered into the Cannes Radio Lions – to be held in June and will also win two tickets to attend the festival.
The Masterclass will also feature Dr Rebecca Huntley, a researcher and author, who recently published a book, The World According to Y: Inside the New Adult Generation. Huntley will talk about Generation Y and how to engage them and will also be part of the panel. Cannes Radio Lions judge for this year and creator of the award-winning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia, will also talk at the Masterclass and run several interactive sessions on how to write world-class radio ads.
Both the Sirens breakfast and Masterclass will be held at The Point, Albert Park in Melbourne. Commercial Radio Australia is running the event in association with the Melbourne Advertising and Design Club (MACD). The breakfast will run from 7.30am to 9.30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast and Masterclass combined and $60 for breakfast only. An early bird discounted rate of $350 is available for those members of Commercial Radio Australia and MADC who book and pay before Thursday April 5. For a booking form and more information visit the dedicated website www.sirenawards.com.au.

Full service agency DraftFCB officially launched in the Australian and New Zealand markets today, signalling the regional introduction of what they claim is a revolutionary agency model first mooted by US Agency Head Howard Draft in June 2006, when the global merger was announced.
According to Draft, the new agency model is a direct response to client demands for a fresh approach in a shifting marketing landscape: "DraftFCB combines the disciplines and heritage of two global powerhouses, advertising agency FCB and direct marketing agency, Draft. The tools and methodology of DraftFCB will make extensive use of data analytics to help deliver behaviour changing creative work."

M&C Saatchi Sydney was the most awarded agency in the world at the 29th Annual John Caples International Awards 2007, one of the most prestigious events for the global direct and interactive marketing industry.
M&C Saatchi Sydney took home 8 Gongs while Aim Proximity Auckland (6) and Wellington (3) combined to get 9. BMF Sydney with 4 was the other big winner from the region. Lowe Hunt, Sydney took home two awards while one apiece were won by MercerBell, DDB, Clemenger Proximity, and cummins&partners.
The best in show went to the mail pack, Cyriel (84) Needs a job. from I DO in Belgium, the same piece that won the Cannes Grand Prix.
M&C won for British Council, Optus, Australian Red Cross, Australian Cancer Research Foundation and Tourism Australia.
The awards were held at the Metropolitan Pavillion, New York. For further information about the John Caples Awards visit www.caples.org

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BBDO Asia will be hosting the Young Lotus Workshop at the Asia Pacific Adfest awards in Thailand next week. Now in its fourth year, the objective of the Young Lotus is to develop fast rising creative talent from across the region by extending/challenging their creative skills and exposing them to senior advertising talent.
This year BBDO Asia Pacific is launching an innovative approach to the Workshop. An approach that will see 30 young creatives from 15 different countries participating in the first reality based workshop of its kind, ever. During the 48 hours the creative development for the workshop takes place, the participants will be recorded and taped, leaving no part of the development process out. The ‘real’ process of each creative will then be observed and judged.
Inspiring the young talent at the Workshop will be Chris Thomas, Chairman & CEO BBDO Asia Pacific, Peter Souter, Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta, Chairman & CCO, BBDO Bangkok, David Guerrero, Chairman & CCO, BBDO Guerrero/Ortega, and Simon Bond, Regional Director, Proximity Asia.
Discover the Young Lotus in action and experience: The First Advertising Reality Show - Enter The Lotus at Adfest 2007.
For more information, visit www.enterthelotus.tv

The world's most inspiring athletes tell their ‘Impossible’ stories using their own hand drawn illustrations and paintings in a new global multi-disciplinary campaign from adidas via agency 180 Amsterdam.
“We are all immensely proud of the campaign. I think the entire team have managed to encapsulate an honesty and truth that isn’t normally found in the business. Wouldn’t it be amazing if all advertising could be this inspiring and meaningful?" said Aussie expat Richard Bullock, Executive Creative Director, 180 Amsterdam.
More than 30 inspirational stories are told using the athletes’ own personal visual style. Each athlete chose a defining moment in their life and set about the task of creating the images and words which would later be combined to create the adidas ‘Impossible is Nothing’ 07 brand campaign.
The unique content was created by inviting the athletes to spend time in a purpose built art studio which allowed the athlete to choose how and with what materials they would like to express their story. This created a wealth of material which was then used to create commercial films, posters, books, documentaries, exhibitions and even clothing designs.
Highlights from the new campaign include David Beckham telling how he braved death threats from fans after the World Cup in 1998. All Blacks rugby legend Jonah Lomu talks about the challenges he faced when told of the possibility of spending the rest of his life in a wheelchair. And US basketball star Gilbert Arenas explains the reason he wears the number 0 on his shirt.
“The athletes were incredibly open and honest. It seemed that by doing something they wouldn’t normally do, the barriers came down. As a result, the work is wonderfully naïve. And some of it is equally quite beautiful. Most of them even surprised themselves," said Sean Thompson - Creative Director/Director, 180 Amsterdam.
180 worked closely with Passion Pictures on the project and the 180 creative directors Dean Maryon and Sean Thompson shared the role as directors. The Pulitzer Prize winning photographer David Turnley of Orchard by Getty Images used his photojournalistic style to create the strong photographic component to the campaign.

Whether you’re looking to buy, sell, rent or share – don’t rely on fate, use the biggest real estate website to find the property that’s right for you. That's the message of Australia’s no.1 real estate website, realestate.com.au’s new advertising campaign, launched today.
Created by Cummins and Partners, Melbourne and directed by Dog Boy, the campaign kicks off with a TV commercial on air in Sydney from 6.30pm tonight (Sunday 11 March) on the Seven Network. Running for three months it will be seen in peak shows like Grey’s Anatomy, Desperate Housewives, Ugly Betty, Prison Break & Heroes to name a few. Other mediums in the integrated schedule include online and print advertising.
The campaign was designed not only to enhance realestate.com.au’s brand image, but to remind people that getting online is the best way of keeping on top of what’s available, particularly in a market place where price revisions and expectations are constantly changing.
Representing approximately 90 percent of all properties listed by agents, realestate.com.au is the biggest real estate website in Australia with the widest spectrum of listings for the Sydney market.
To view the spot click

HERE

Agency: Cummins and Partners, Melbourne
Creative Team: Jason Kilgour and Jason Rose
Director: Dog Boy: Matthew McCaughey & Antony Alekna
Producer: Fiona McGregor
C&P Producer: Jill Wheeler
Production Company: The Pound

AWARD School Sponsor News Limited, students, lecturers, tutors and AWARD Committee members came together Thursday night to celebrate the opening of the 24th year of the ideas based training programme for aspiring art directors and copywriters.
Speakers included Philip Putnam, Joint Chairman of AWARD and Joe Talcott, Group Marketing Director of News Limited.
This year’s School has an even greater lean towards core skills and idea generation in the first semester; a three-week break in the middle and a stronger focus on the implementation of ideas in the second half. For the first time in years, students are not allowed computers to convey their ideas.
First and second place winners in 2006, Brendan Willenberg and Sarah Keene delivered invaluable advice on how to survive the AWARD school journey. They are now employed at McCann-Erickson Sydney.
And afterwards, the night continued at East Village Bar where eager students met peers, tutors and lecturers.
Most of the top ad agencies are involved in lecturing and/or tutoring at AWARD School, including BMF, BWM, Clemenger BBDO, DDB, Draft FCB, Euro RSCG, Evocatif, JWT, Kindred, Leo Burnett, Loud, Love, Lowe Hunt, M&C Saatchi, McCann Erickson, Meercats Perth, Saatchi & Saatchi, The Campaign Palace, The Furnace, The Glue Society, Tribal DDB and Whybin TBWA.
For further information on News Limited AWARD School, including registration for the 2008 program, please contact Pauline Smyth at AWARD on 02 8297 3877.

TOP PHOTO: News Limited (from Left) - James Yee, Carolyn Browne, Gareth Agius, Clare Robinson, Joe Talcott, Tracy Richardson, Brendan Willenberg (McCann), Philip Putnum (AWARD Co-Chairman), Ben O’Brien (DDB) Sarah Keene (McCann)

BOTTOM PHOTO: AWARD School tutors Tim Wood and Matt Batten (BMF)

Damian Linklater is holding an informal wake for Julian Horton at the Rose in Chippendale from 6pm next Thursday evening, 15th March.
The address is 52-54 Cleveland St, Chippendale, on the corner of Shepard Street.
Enquiries, call Damian on 0401 079 062.

As many in the NZ industry suspected, just weeks after the demise of Geoff Dixon's TVC company Silverscreen, sister post production company Oktobor will be wound down and close within the next month.
"This is a sad day for the industry," said Oktobor chief Patrick McAteer, who's today been handed the task of passing on the news to staff that they'll be progressively made redundant over the next few weeks as Oktobor trades its way to zero, then closes.
"We'll finish the work already on our slate, and maybe take on a few small jobs that can be handled in the same time frame," McAteer told Fastline.
"The closure wil be weeks away, not days. But NZ is about to lose its premium high-end visual effects facility, ranked in the top 20 in the world, and all the uniquely talented people who've made it work."
McAteer believed Oktobor had been capable of trading its way out of the mire created by the collapse of Silverscreen, also owned by Geoff Dixon and his family trust, "but events have overtaken us." He also said Oktobor had suffered a backlash from the Silverscreen crash.

The Organisers of the 54th Cannes Lions International Advertising Festival announced today the 10 members of the star studded 2007 Jury for Titanium and Integrated Campaigns.
Australia is one of only five countries picked for this prestigious jury, represented by David Nobay, ECD of Saatchi & Saatchi Australia.
Headed by Alex Bogusky, Chief Creative Officer of Crispin Porter + Bogusky, the Titanium and Integrated Lions jury will judge and award the best integrated campaigns that use three or more different media as well as looking to honour breakthrough ideas and work that challenge current ways of advertising and communication.
“We are delighted to bring together such a powerful line-up of forward thinking and highly respected industry leaders whose decisions could ultimately influence the course of advertising", commented Terry Savage, Executive Chairman of the Festival.
TITANIUM & INTEGRATED LIONS JURY MEMBERS
USA, Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky (Jury President)
Australia, David Nobay, Executive Creative Director, Saatchi & Saatchi Australia
USA, Mark Tutssel, Worldwide Chief Creative Officer, Leo Burnett Worldwide
USA, Chuck McBride, Executive Creative Director North America, TBWA\Chiat\Day
United Kingdom, Trefor Thomas, Chief Creative Officer EMEA, RMG Connect
USA, Jonathan Harries, Worldwide Chief Creative Officer, Draftfcb
USA, Jon Kamen, Chairman & Chief Executive Officer, @radical.media
USA, Colleen DeCourcy, Chief Experience Officer, JWT New York
Spain, Maria Luisa Francoli, Chief Executive Officer, Media Planning Group
Argentina, Rodrigo Figueroa Reyes, Partner & Chief Creative Officer, FiRe Advertainment

Judging will take place in Cannes with the winners being announced on Saturday evening, 23 June.

Brisbane agency Ad Depot has changed its name to Make, the last in a series of changes for the fast moving shop. Since October, they lured Brisbane's top Creative Director, Rem Bruijn from McCann, added 4 new accounts, moved premises, created one of Australia’s most talked about viral campaigns and helped to bring the co-founder of the internet to the Australian business community.
“It has certainly been an exciting time", enthused Managing Partner, Murray Berghan. “The Brisbane advertising landscape has seen quite a deal of change in the last few months, at a time when the entire industry is scrambling to get up to speed with the influx of new technology-enabled possibilities. The re-brand is about positioning ourselves as a unique offering within this marketplace."
The agency relaunched yesterday by unveiling itself as the major sponsor of a business luncheon with the co-founder of the internet and Google Senior Vice President, Dr Vinton Cerf. Dr Cerf addressed an audience of 700 business and community leaders on the topic of ‘The internet, infinity and beyond".
"The Vinton Cerf Seminar sponsorship was very much us making a strategic statement to our marketplace", explains CD, Rem Bruijn, who moved across from McCann Brisbane last October. “The internet is now the second most engaged medium behind television and catching fast. You’d be mad not to consider it in your channel planning. But that’s not the reason for the sponsorship. It’s more about recognising the influence that this increase in time spent on the internet has had on what people will or won’t engage with. It’s also about understanding that if you do engage your market in a rewarding way, regardless of medium, the wired word-of-mouth network that is the internet can become your unpaid sales force. Now more than ever, engagement is king."
Bruijn, who has authored some of Queensland’s most revered and awarded mainstream work, is careful not to be misrepresented," We are definitely not positioning ourselves as a digital agency. But we have most definitely thrown ourselves into the online social networking space as part of offering our clients a complete arsenal of expertise".
Evidence of this is make’s ‘Believe in Destiny’ campaign for client rare|wear. The internet hoax released to coincide with Valentine’s Day received over 2 million views in the first week of launch.
“The strategy behind “Believe in Destiny" campaign was to create relevant, targeted content for our client", explains Berghan. “Rare|wear is a limited edition clothing company. The opposite of mass-produced, rare|wear is about expressing your individuality. Plus it means there’s not a whole lot of clothes to go around."
The viral video released as ‘Streakers Love Story’ featured a news report about two nudist, streaker, sausage dog lovers who on opposite sides of the globe were introduced and subsequently fell in love online. The story culminated with them streaking from opposite sides of the field at a Hungarian Soccer Match and running into each others arms in front of a full stadium of people. The news report then promised viewers the opportunity to see their nude wedding at rare|wear’s www.believeindestiny.com website.
Which, as Bruijn puts it, "was a big fat lie. We wanted to explore the ethics of the whole internet hoax thing – where does entertainment stop and manipulation begin? So we gave our market the opportunity to interact and have their say on the issue. The website came clean about being a hoax. But we upped the ante by misleading them there to begin with."
So what message did the voters send to the advertisers of the world? Bruijn says that the results of the ethics poll are quite surprising and - presumably to get even more of us to engage his client’s brand - will be released on the believeindestiny site on March 15.
Make has also been busy on the new business front with Natural Gas, Bond University, Hear and Say and Youngcare all coming on board. With everything going so well, why the name change?
Says Berghan: “Ad Depot had been creating quite a good name for itself, despite it not really being a good name. At last count there were 61 agencies with the word Ad in front of their name. Now there’s one less. The philosopical change in direction that we took four years ago meant that we’d kind of outgrown it a while back. Now that we’ve moved premises, brought Rem across and got our offering right, the stars are in alignment."

Pictured: ‘make’ directors, Rem Bruijn and Murray Berghan with the co-founder of the internet, Dr Vinton Cerf [centre], at the ‘Internet, infinity and beyond’ luncheon in Brisbane yesterday [Thursday, March 8].

Melbourne’s TrademarkDM has been appointed for the 2007 ADMA Awards campaign - the first time a non-Sydney agency has worked on the creative.
“Every year we see strong, successful, innovative direct marketing from Melbourne," said Awards Manager, Kate Furey. “We’re delighted to be able to tap into that talent to promote and support a national Awards program."
Each year an integrated or DM agency is chosen to devise a theme for the Awards which hinges on a core proposition of “Work that Works". The resulting campaign consists of multiple, integrated pieces of communication targeted to the direct marketing industry and has previously been undertaken by agencies including Proximity, BMF, Wunderman, MercerBell and Tequila.
This year’s Awards presentation and dinner will also be held in Melbourne, in late November 16 at Peninsula, Central Pier.

The Advertising Federation of Australia has appointed Ian Finlayson, former Finance Director of the Institute of Practitioners in Advertising (IPA) as its new General Manager.
Finlayson, 35, an Australian, recently returned to Sydney after 7 years in the UK, where he worked with global and UK agencies to help manage the industry body and advise agencies on financial and management issues. He has particular experience in remuneration negotiations with clients and procurement specialists as well as client agency contracts and the management of Intellectual Property.
AFA Executive Director Lesley Brydon said the appointment would bring a very high level of global advertising industry experience and financial expertise to benefit the AFA and its members.
A chartered accountant, Finlayson worked with accounting firms and was involved in various business ventures in Australia including small businesses of his own and the general management of Hamilton Island, before travelling to Europe. There, he worked with a UK listed Telecoms company before signing on with the IPA.
He will work alongside AFA Executive Director Lesley Brydon to review the AFA’s structure and financial management and bring an even stronger commercial focus to the industry body and will also help the board implement changes that ensure the AFA remains vital and relevant to its membership base.
“The changing nature of the advertising business means the AFA has to continually evolve to meet the needs of an increasingly diversified industry where the speed of change is being hastened with the growth of digital communications." said Lesley Brydon.
“We need to have global industry knowledge and be able to help agencies adapt to ensure they maintain successful and relevant business models in the face of the changes occurring.
“In the past ten years the AFA has moved from a subscription-based industry body to a commercially focused organization with the bulk of its revenue coming from commercial services, especially education. There is a large potential upside to the education business and the AFA is working to further develop this."
In his first week at the AFA, Finlayson will be meeting agency finance directors in Sydney and Melbourne to discuss issues and plan a review of the AFA’s business and financial services to agencies.
Finlayson will also help plan special business training programs for smaller agencies and creatives who need to develop their business management skills.
“He will bring a valuable perspective to the business which I am confident will be of real benefit to all members and will also help to attract many smaller and specialist agencies that need help to improve their financial model,“ said Ms Brydon.

George Patterson Y&R Sydney has significantly boosted its planning capacity with the appointment of Vivian Rowden to the post of Planning Director.
For the past three years Rowden has served as managing director of Millward Brown Australia and New Zealand and previously worked for 17 years with Ogilvy and Mather starting in Africa and rising to managing partner of the Chicago office.
GPY&R CEO Mark Mackay said Rowden’s hire was a significant coup for the agency: “She has outstanding research and planning credentials across leading global brands like Unilever, American Express and Kimberly Clark. Planning is a pivotal role in the agency and Vivian will be a great asset to our planning department and our clients."

OpenAd.net saw its first outright pitch win by an Australian this week when Melbourne based creative Steve Lopez cracked their ‘holiday in your own country’ brief.
Creatives worldwide were asked to convince people that they don’t have to go abroad to have a good holiday by creating ads that focused on the forgotten wonders of their homelands.
Lopez won $US1000 for his campaign ‘Hidden Gems’ that used print and digital activity to remind holidaymakers what their countries have to offer.
Lopez has most recently worked as an art director at Clemenger Proximity and
Leo Burnett and is currently freelancing. He has won two golds at the Australasian Promotion Marketing Association awards, a silver and bronze at the ADMA Awards and recently a finalist at the John Caples International Awards.
Jo Smith, OpenAd UK general manager said: “We were looking for ideas to persuade tourists that the most exciting destinations are often to be
found in their own backyards. Steve’s concept did just that and was versatile enough to apply to all sorts of countries, not just Australia. He
also worked really hard to extend the idea. A very worthy winner.
“This is also a sign that word is spreading about OpenAd.net in Australia. Last year, London-based Australian creative Simon Briscoe and his British partner Orlando Warner won our generic competitions for ‘supermarkets’, ‘corporate mailings’ and ‘best pitched idea’ - a category judged from all the work submitted to OpenAd pitches up to Jan 2006. But this is the first time we have had an Australian based at home winning a pitch independently."
OpenAd.net members can view and buy Lopez’s winning work – and many of the other ideas from the pitch – on

OpenAd.net

.

The LaB Sydney, market leader in post production for colour grading film and tape for television commercials, feature films, documentaries, and television series, has appointed long term producer Josie King as their new Client Service Director.
King, who was in a senior post-producing role at the LaB sydney for five years before her promotion, handled some of the LaB’s highest profile clients including Plaza Films, Revolver, DDB and Saatchi & Saatchi and projects including Flashbeer, Operation Gatorade and Virgin Blue.
In her new role King will be responsible for all client services, new business development, client relationship management and liaison.
Says King: “The LaB sydney is a very creative company with an exciting future and my background stands me in good stead to help clients and their projects go as smoothly as possible."
Says The LaB sydney General Manager Ian Johnson: “We are delighted to have Josie move into her new role. She will be the face of the Lab to advertising agencies and production companies, many of whom she already knows well. Josie’s level of expertise in the post production industry is a significant advantage for the LaB and our clients. We are looking forward to Josie continuing to successfully build our industry relationships."
The LaB sydney was recently voted one of the top 5 Australian companies for Animation & Broadcast Design by Australian creative magazine.

Clemenger BBDO Sydney's Visa ‘Birds’ TV spot starring Hollywood actor Richard Gere and directed by acclaimed director David Denneen from Filmgraphics, has been voted Singapore’s favourite TV commercial of 2006 at the Viewer’s Choice 2006 awards, hosted by MediaCorp TV.
“Being voted as Singapore’s favourite TV commercial is extremely rewarding and a great credit to our production team," says Denneen.
“We always strive to produce high quality TV commercials that resonate with the public. ‘Birds’ is a story that combines Hollywood glamour with a heartwarming gesture."
Birds’, written by Ian Watson and art directed by Grahame Smith, was selected from a shortlist of 20 commercials.
It features a little Indian girl running through the markets of India. In her hurry to purchase five birds for her brother, she bumps into Richard Gere. To her surprise, he helps her purchase all the birds with his Visa credit card after she discovers she only has enough rupees for one bird.
Visa International Director of Marketing Paul George Mampili said: “The idea was born out of generosity and it touched the right sentiment. Richard Gere just seemed to be the right person who could carry it off."
The Viewers Choice 2006 shortlisted commercials will participate in the Asia Pacific Adfest 2007 to be held in Pattaya, Thailand from March 14 to 17.

On Wednesday, the industry will say a sad farewell to Ken Hazelwood (53) who passed
away last Friday (2nd March) from cancer, surrounded by his family. He leaves behind his adored wife Carmen, their two beautiful children, Jake (3) and Lola (1), his family in New Zealand and many close friends.
Hazelwood was a very popular and talented TVC art director/ production designer who worked with Independent, Renegade, Luscious, Plush, Rowan Dean Films, Ross Nichols Productions, Yarra & Great Southern, just to name a few, and for a wide variety of agencies.
Born in New Zealand, Hazelwood moved to Melbourne in the mid-seventies where he developed an enduring passion for the Collingwood Football Club and a talent for set design and construction. He put this talent to use first on feature films - including Razorback, Blue Lagoon and a number of George Miller projects - before moving to Sydney and commercials approximately 12 years ago.
He was a true gentleman and those who were lucky enough to have counted him as a friend were extraordinarily privileged.
The Funeral Service will be held at 11.15am, on Wed 7th March at North Chapel, Northern Suburbs Crematorium, Memorial Gardens, Delhi Road, North Ryde.
In lieu of flowers, donations to the Cancer Council of NSW would be appreciated.
The service will be followed by a celebration of his life at The Crown Hotel, 589 Crown Street (Cnr Cleveland Street), Surry Hills, from 1pm onwards.

Former FCB Sydney art director Paul Fenton has been appointed Head of Art of The Sydney Furnace.
Says Rob Martin Murphy (left), National Creative Director of The Furnace: “I’ve known Paul since our days at BAM. He’s got a great passion for his craft and I like the way he embraces ideas outside traditional advertising channels."
Says Fenton: “The Furnace has a fantastic team which shows in the great work they produce. To join an environment like that is a great opportunity for any creative person."
Fenton (right) has previously worked at FCB both in Sydney and the US (San Francisco) and BAM SSB working with clients such as Taco Bell, Sunbeam, Sara Lee, Sega, Major League Baseball, Nike, Canon, Harley Davidson and SBS. His work has been recognised at award shows including Cannes, AWARD, Folio and the Caxtons. Outside of advertising he has held exhibitions of his photographic work and has had his illustrations published in Dazed + Confused online magazine.

Aussie expat Damien Eley, who made his name at BMF Sydney and now a top creative at Mother in London, has been included in the 5 member Content & Contact jury of the 48th international Clio Awards and Festival.
A highlight of the annual Clio Awards and Festival, this year taking place May 9-12 in Miami Beach, FL, the Content & Contact (C&C) category recognizes breakout work at the crossroads of creative and media.
The 2007 Clio Awards Content & Contact jury is as follows:
* Andrew Keller (jury chairman), vice president, executive creative director, Crispin Porter + Bogusky, Boulder, CO and Miami, FL, USA
* Mark D’Arcy, chief creative officer, Global Media Group, Time Warner, New York, NY, USA
* Jon Kamen, chairman, CEO, @radical.media, New York, NY, USA
* Johnny Vulkan, partner, Anomaly, New York, NY, USA
* Damien Eley, creative, Mother, London, UK
Established four years ago as the industry’s first awards category addressing this dynamic new ad environment, C&C examines advertising that engages in open, co-created conversations with today’s empowered consumers and utilizes new ways to entertain and inform. These executions reach well beyond TV and print ads to embrace an array of new contact points, including gaming, branded entertainment, mobile marketing, blogs and more.

BMF Sydney and Meat & Livestock Australia (MLA) are encouraging mums and dads to ‘surprise the kids with beef tonight’ launching a major new advertising and promotional campaign for Australian beef.
The message is simple: kids love beef, and even better, it’s a valuable source of the iron they need.
Says Warren Brown, Executive Creative Director of BMF: “The ad shows how kids can have very strong, different views on what they like, but one thing they agree on is that beef meals like Bolognaise and Meatballs are firm favourites".
The TVC was shot ‘ad-lib’ – the kids were not given a script but rather spoke naturally about the things they love, including beef.
The TVC campaign will launch this Sunday 4th March nationally, supported by a large scale point-of-sale campaign in butchers and supermarkets with the message ‘surprise the kids with beef tonight’ in bright, colourful party themes. To help parents with meal recipes for those favourtie kid dishes, a second, larger 12-page edition of Entice magazine has been produced to be distributed exclusively through butchers.

Executive Creative Director: Warren Brown
Art Director: Justus von Engelhardt
Copywriter: Michael Canning
GAD/Account Manager: Julie Burke/Ruth Sell
Agency Producer: Whitney Hawthorn, Christina Wilmot
Director: Dena Ashbolt
Production Company: Republic Films
Strategic Planner: Gerry Cyron

The AWARD Awards Presentation Evening and Cocktail Party will be held Friday November 30th, 2007 in the stunning CarriageWorks at Eveleigh Rail Yards.....the new home for contemporary arts in Sydney. AWARD members, make a note in your diary.

The field is wide open for IAB Australia’s first ever Interactive Advertising Awards with 19 different agencies announced today as finalists. Mainstream and boutique agencies are both well represented in the finalists list, with Publicis Digital snaring five nominations, Zenith Optimedia three and Publicis Media and Mindshare Interaction two each. The two most hotly contested categories were Consumer Goods and Travel, Leisure and Entertainment.
IAB Australia General Manager Patty Keegan says the awards, a first time initiative by IAB Australia, have been very well supported by the industry and have clearly shown the depth of talent in Australia: “These awards have been totally reshaped in collaboration with the MFA, AFA and agencies. We are very pleased with the new format and the response from agencies shows that they are eagerly looking forward to the Awards evening on the 28th March. Already two thirds of the tickets to the Gala Dinner have been sold and we expect to sell out well in advance," said Ms Keegan.
The finalists represent the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months. Finalists were chosen from entries across key vertical industry categories in two streams- media and creative. Silver Stars will be awarded in each category, with Gold Stars being awarded to exceptional campaigns. The entry judged as Best of Show Award will gain automatic entry into the IAB’s U.S. MIXX Awards in 2007.
The winners will be announced at the Awards Gala Dinner in Sydney at Star City on 28 March 2007. Tickets are now on sale and can be bought from the Awards website – www.iabawards.com.au

FINALIST LIST - CREATIVE

Category: Automotive

Clemenger Proximity, Sydney
Mitsubishi Revolution Facility
Mitsubishi Motors

Hothouse Interactive, Sydney
Aurion Priming and Pre-Launch
Toyota Motor Corporation

eServices
HERguide
CARSguide.com.au

Category: Consumer Goods

George Patterson Y&R, Sydney
Street Idol
Telstra

Publicis Digital
Nikeplus
Nike

Publicis Digital
Nike Stuff History
Nike

Category: Financial Services

NetX, Sydney
Debit Mastercard
Westpac

M&C Saatchi, Sydney
Help
IAG Insurance

Market United
Have A Super Christmas
Virgin Money

Category: Travel, Entertainment and Leisure

Soap Creative
XMEN The Last Stand
20th Century Fox

Publicis Digital
Lose Yourself in Melbourne
Tourism Victoria

cummins&partners
Virgin Blue Online Retail
Virgin Blue

Category: Fusion

Leo Burnett
Fairfax Digital Tech re-launch campaign
Fairfax Digital

RAZOR
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Category: Automotive

Mindshare Interaction
Falcon Webchats
Ford Australia

Mindshare Interaction
Range Rover Jet Fighter Promotion
Land Rover

Zenith Optimedia
Legend
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Category: Consumer Goods

Zenith Optimedia
Fuel Efficiency
HP

Publicis Digital
Nike Stuff History
Nike

Publicis Digital
Nikeplus
Nike

Category: Travel, Entertainment and Leisure

emitch
Retail
Virgin Blue

Publicis Media
XMEN The Last Stand
20th Century Fox

Zenith Optimedia
Lose Yourself in Melbourne
Tourism Victoria

Category: Fusion

Media Contacts
The Facts
GSK Valtrex

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True Local
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Starcom
7-Eleven Slurp Off
Starcom Digital

The Work 06 Annual, featuring the best advertising in Asia, Australia and New Zealand over the last year, is out now. In total 410 ads and campaigns have made this monster 400 page annual, which includes two DVDs of commercials and integrated work.
Saatchi & Saatchi offices fill the top three positions with Saatchi & Saatchi Singapore topping the list of acceptances with 16. Saatchi & Saatchi Sydney and Saatchi & Saatchi Auckland are equal second with 14 acceptances each. Creative Juice\G1 Bangkok and O&M Singapore are equal fourth with 11 acceptances. The only other agencies with double-digit acceptances are BBDO Bangkok and Clemenger BBDO Wellington with 10 each.
It was a great year for Ogilvy as a network. For the first time they are the top ranking network, narrowly edging out the top network of the past two years, BBDO. It is an amazing result for Ogilvy as they are always hamstrung in this Asia-Pacific table as they have in the past had no contribution from their Australian or New Zealand agencies (the 'Singo Factor'), whereas BBDO and Saatchi & Saatchi have major award-winning agencies in these markets. What is significant is that 19 different Ogilvy offices in Asia and NZ had acceptances this year. This compares to BBDO and Saatchi & Saatchi who had 10 and 6 offices contributing respectively.
Ogilvy had a total of 58 acceptances. BBDO had 56 and Saatchi & Saatchi 49. They were followed by Leo Burnett (36) and JWT (31) who both improved positions on last year.
The top agencies in each country were:
Australia – Saatchi & Saatchi Sydney (14), Leo Burnett Sydney (8), Clemenger BBDO Melbourne (7), The Furnace Sydney (7) M&C Saatchi Sydney (7) and Publicis Mojo Sydney (7).
New Zealand – Saatchi & Saatchi Auckland (14), Clemenger BBDO Wellington (10), Colenso BBDO Auckland (9), Publicis Mojo (8).
Singapore – Saatchi & Saatchi (16), O&M Singapore (11), JWT Singapore (6).
Thailand – Creative Juice\G1 (11), BBDO (10), JWT, Leo Burnett (5), O&M (5).
Malaysia – Naga DDB (7), BBDO (5) Lowe (5).
India – McCanns Mumbai (8) O&M Mumbai (8), Leo Burnett (7), JWT (6).
China – O&M Beijing (5), JWT Shanghai (4).
Japan – Dentsu (6), O&M (3).
Taiwan – O&M (4).
The Philippines – BBDO Guerrero Ortega (5), O&M Manila (4).
Acceptances were also taken from Hong Kong, Indonesia and Vietnam.


THE WORK 06 ANNUAL IS ON SALE FOR A$120 including P+P TO ANYWHERE IN AUSTRALIA, NEW ZEALAND AND ASIA.
REST OF THE WORLD A$140 VIA AIRMAIL.
TO ORDER, EMAIL: asia@campaignbrief.com TO RECEIVE A PDF ORDER FORM.

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Please note that Phillip Dagg's funeral will be held at Northern Suburbs Crematorium on Tuesday 6th March at 2.30pm.

George Patterson Y&R, Melbourne has launched a membership drive for Australia's AFL clubs, spearheaded by this tvc.

Creative Directors: Paul Catmur/Ben Coulson
Writer: Katie Britton
Art Director: Frank Muller
Producer: Simon Thomas
Director: Nice Trees
Production Company: Directors Group

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Dave King, the highly awarded M&C Saatchi Direct Sydney creative director, has announced he is returning to his homeland New Zealand for family reasons. He is tipped to be joining AIM Proximity Auckland, while current CD Matt Shirtcliffe is heading to the CD gig at sister shop Proximity in Toronto.
King's position in Sydney is being filled by his creative partner of seven years and current deputy creative director Gavin McLeod.
King (pictured), who is one of the country’s most successful direct marketing creatives, will leave the agency within a couple of months. A firm date has not been set.
“We love Dave and I think it’s fair to say he loves us too. We will miss him terribly but wish him nothing but the best in New Zealand.
“He and Gav have been outstanding performers and we are thrilled that Gav will be stepping into the role – it is a natural and very smooth progression for the agency," said M&C Saatchi regional creative director Tom McFarlane.
King added: “It’s been a fabulous seven and a half years and I can honestly say I have enjoyed pretty much every single moment.
“Gav is one of the country’s most awarded direct creatives, and I know that the brilliant creative – and awards – will continue to come for the agency."

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