AWARD is a non-political, non-profit organisation with but a single idea: the raising of standards in all creative areas. Its charter is to set standards of creative excellence, to promote this concept in the business arena and to educate and inspire the next creative generation.

Eligibility
Any work first published or aired between July 22nd 2006 and July 8th 2007.

AWARD now accepts work that has appeared anywhere in the world, with the following requirements:

A - In all non-craft categories, work must have originated and been completed in Asia, New Zealand or Australia.

B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

The AWARD Chairman of Judges 2007 is Toby Talbot, ECD of DDB New Zealand. Judging panels will be released at next month.

The AWARD Call for Entry website is open until Friday 6th July, 2007.

All entries must be submitted online. Full details are available on the Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.

http://www.awardonline-cfe.com

BMF Sydney has promoted Simon Langley to the position of Associate Creative Director reporting to Warren Brown, Executive Creative Director.
Langley has been with BMF for three years, most recently as Senior Art Director. With over 10 years experience within the advertising industry, Simon has also worked at Publicis Mojo in Melbourne and Abbott Mead Vickers BBDO in London.
Says Warren Brown: “Simon has made a great contribution over the past few years and this new appointment will help BMF continue to grow the business and our creative reputation."
Langley has won numerous local and international awards, including a Silver Pencil at D&AD, Metal at Cannes, One Show, Clio, British Television, London International and AWARD.

For the cover story of the next issue of Campaign Brief - titled 'The Business: Is It Fun Anymore?' - we invited six prominent creative directors to be clowns for a few hours.
With the help of some of the best makeup artists in Sydney, photographer Toby Burrows created what should be a memorable cover featuring David Nobay, Warren Brown, Jack Vaughan, Rob Belgiovane, Rowan Dean and Jay Furby.
CB was hanging around the shoot trying out the web res video mode of the new Sony T100 Cybershot, which fits in the smallest pocket, a good test for upcoming blog video footage of Cannes events.

Or

CLICK HERE

and

CLICK HERE

Clemenger BBDO Melbourne has put to air an animated commercial launching Fling chocolate bar.

CLIENT/PRODUCT: Masterfoods/Fling
TITLE: ‘Forever Is Over Rated’
AGENCY: Clemenger BBDO, Melbourne
CREATIVE: ECD James McGrath, CGH Emma Hill, Asst CGH Cameron Hoelter
PRODUCER: Sevda Cemo
PRODUCTION COMPANY: @radical.media
DIRECTOR: The Glue Society
PRODUCER: Catherine Chapple
DOP: Keith Wagstaff
EDITOR: Charles Ivory @ The Editors
POST PRODUCTION: The Lab
ANIMATORS: Mad Cow Pictures

Clemenger BBDO, Melbourne has put to air a

new spot

promoting the Four 'N' Twenty Hungry Man pie aimed at blue collar blokes under 30.

Creative Director: James McGrath
Creative Team: Tom Martin & Julian Schreiber
Agency Producer: Sevda Cemo
Strategy Planner: Michael Hyde
Director: Tony Rogers
Producer: Jenny Livingston
Production Company: Renegade Films
Sound House: Flagstaff
Sound Engineer: Stevo Williams
Editor: Richard Hamer
Post-Production House: Complete Post

Marketforce, Perth has put to air a series of low budget, pro bono spots for the WA Blind Association.

Creative Director: Andrew Tinning
Creatives Team: Andrew Tinning, Tom Wilson , Maisen Hall
Suit: Gavin Bain
Sound: Brad Habib @ Double G.
Agency Producer: Nicole Beer

Adam Hunt, joint CD of Belgiovane Williams Mackay, Sydney, says he will be leaving the agency as of next Friday (1 June) to pursue a range of personal projects and opportunities.
Hunt has been with BWM for the last three and a half years, during which time he oversaw the creation of some of Australia's most popular advertising, including Telstra BigPond 'Rabbits' and Sumo Salad 'Inner Fat Kid'.
Speaking to CB, BWM Creative Director Luke Chess acknowledged the contribution Hunt has made, even in the short time that Chess has been at the agency.
"I’m certainly incredibly grateful to Adam for all of his support and encouragement in my first few months here at BWM. The preparation and insight he’s given me is already standing me in good stead, and I’m sure it will continue to do so.
"Adam's made an incredible contribution to BWM's creative reputation over the time he's worked here, and I feel privileged to be inheriting a department that's in such great shape."
Says Hunt:"Luke's a great bloke and a great creative and I'm looking forward to seeing where he takes the place next".
"For me the last 3 odd years have been an overwhelmingly positive experience. I've learnt an enormous amount from Rob, Paul, Jamie and Greg Reilly. I've played my part in some massive new business wins - including GIO, NIB, Virgin and Guinness.
"Together with Mike Boswell I've mentored work that's gone on to reach finalist at D&AD, 2 finalists at Cannes, as well as Gold at London International, Gold Mobius, and 3 AWARD Pencils". One ad even made it into the permanent collection at MoMa in NYC (Thanks Kev & Dean!)"
"I'm incredibly excited about what's ahead for me".
"My first book Pregnancy - A Man's Survival Guide was published by Random House, and my second and third books are well underway. That's my first focus.
"My T-Shirt designs have sold thousands for Amnesty. So I'm building a brand - Goatboy - which will specialize in a range of incredibly offensive and funny designs.
"I've got several other projects through my boutique shit stirring agency AKTIVIST that should make some noise."
"BWM has been great for me - the next chapter beckons."

M&C Saatchi, Melbourne has created a commercial to promote the Melbourne International Film Festival.
For a high resolution version

CLICK HERE

Agency: M&C Saatchi Melbourne
Creative Director: Steve Crawford
Writer: Glenys Gibbons
Art Directors: Ruben Cirugeda and Murray Bransgrove
Account Director: Briony Amey
Production Company: The Guild
Director: Matt Kamen
Producer: Chris Kamen

The big Sydney Campaign Brief / AWARD Legendary Lunch was held at the fabulous Mezzaluna in Potts Point yesterday, attracting the cream of Sydney creatives - 140 in all.
AWARD co-chairman Philip Putnam welcomed everyone and thanked the sponsors - all of whom were there - on behalf of AWARD.
The event was generously sponsored by our good friends
Peter Grasse at
CURIOUS
Geoff Clow at
EMERALD CITY
and Karla Henwood at
TIGER SOUND
The Lunch went on as usual, with the diehards ending up at the Bayswater Brasserie and beyond late into the evening. CB managed to take a few snaps and these very dodgy videos, which could ideally do with some major editing but it really captures the fun of the day - before it got messy. (See the rest of the pics in the next issue of CB).

Brisbane production house, Accomplice, held its official launch on Thursday 17th May. The night was attended by most of the Brisbane advertising community and was a great success. The occasion also presented the opportunity to announce that they will be representing immensely talented Director/DoP, Spencer Newman.
New Yorker, Newman, who recently moved to Australia after marrying a local girl, has a world-class resume. His work that featured as part of the festivities includes Revlon (Cindy Crawford), American Express and DKNY.
Examples of Spencer’s work can be found on the Accomplice website: www.accomplice.tv
Please contact Producer Jodie Camilleri with any enquires:
jodie@accomplice.tv or Wk: 07 3832 5122 / Mb: 0430 191 181

In a cheeky ad in yesterday’s Sydney Morning Herald, IKEA Australia asks Prime Minister John Howard “to sit on it" in response to the much publicised claims by WA Liberal MP Don Randall that people can’t really expect the Prime Minister to go to IKEA and put together “dodgy chairs". Mr Randall’s comments were in defense of the PM’s purchase of more than $200,000 worth of new chairs for the Cabinet room.
Created by its new agency HOST Sydney, in conjunction with creative partner The Glue Society, the IKEA ad states, “We respectfully ask Prime Minister John Howard to sit on it", and shows an image of the JERRIK swivel chair at only $569, which is significantly better value than the almost $3000 paid for each one of the PM’s chairs.
There has been intense media interest in the debate about the quality of IKEA chairs following the news from IKEA Australia CEO Kent Nordin that many dignitaries and embassies around the world have purchased IKEA furniture and are very satisfied with its quality and design.
“Even the King and Queen of Sweden have bought our furnishings and we are currently in talks with the Swedish Embassy here to provide a considerable amount of furniture for its Canberra offices. We would be very happy to talk to the Prime Minister too," he said.  “We can even offer him an assembly service if he doesn’t feel confident enough to put the furniture together himself." 
Yesterday’s ad has also attracted extensive media coverage on TV and radio news and talkback programs. The ad is HOST’s first piece of work for IKEA, and according to Client Service Director Matt Cooney, the relationship has started as it means to go on. “We love to create work that people talk about, and we’re delighted that our first ad for IKEA has got people doing just that," he said.

D&AD has announced that Tim Berners-Lee, inventor of the World Wide Web in 1989, will receive the President’s Award for outstanding contribution to creativity. The annually bestowed honour was revealed at the D&AD Global Awards Ceremony & Dinner in London tonight.
“HTML, URL, HTTP – all these things that people around the world take for granted are down to Sir Tim Berners-Lee,’ said D&AD President Tony Davidson. “He had the vision to create a network that allows people to share knowledge freely across the Internet. The amazing thing is that he told everyone how to use it for free by – you guessed it – posting it on the Internet. Thanks to his innovation, designers have taken the Web to whole new levels of creativity, resulting in 2 D&AD Black Pencil-awarded websites in 2 years."
“Think back ten years and you realise how much the Web’s changed our lives. We bid for products on eBay, communicate with Skype and Facebook, and discover new music that has never been played over the airwaves. We share files, photos and advice with people we’ll never meet and create whole other worlds for ourselves in Second Life - and this is only the beginning of the Web’s potential. We owe the very shape of our lives today to Sir Tim."

Curious Film has cemented its presence in Australia with the relocation of the remarkably bald Pete Grasse to Sydney, where he is general manager of Curious Australia.
Curious expanded into Sydney from New Zealand two years ago, producing quality campaigns with top agencies for the likes of Johnny Walker, McDonald’s, Nestle, Just Jeans, Jockey, Continental and Kelloggs.
Due to its phenomenal success in Oz, the company now offers a full-service production office at Fox Studios, Building 25 in Sydney. Grasse – who has a secret penchant for wigs and false teeth– joins senior producer John Rogers and directors Spencer Susser and Alan White, who are all based at Curious Australia.
“Most people think I’m a bit retarded when they first see me, but I hope to prove I’m not as dumb as I look. I hate to hear about the death of the industry. I think people who bitch and moan about that shit are short-sighted whingers," says Grasse, simultaneously adjusting his saftey helmet.
As for his goals in Australia: “I like to work with people when we can produce something to tell more stories about. I am happiest when we can tell stories about the work we’ve been able to do together. It keeps it entertaining for all of us."
Curious Australia represents Curious New Zealand directors Darryl Ward, Robin Walters, Miki Magasiva,, Chris Mauger, and Ben Fisher. Grasse’s Curious Collective, represents internationally lauded production companies Bob Industries, Anonymous Content, Blink Productions and Untitled Films, which have all recently tied up productions with agencies in Australia and New Zealand.
After hours, the Fellini of the bikini, is at work completing part two of his cult film Bikini Bandits, which stars has-been musicians Dee Dee Ramone, Maynard James Keenan, Captain Sensible and Jello Biafra, and has-been actors Corey Feldman and Dolomite. Bikini Bandits retains a bizarre following of fans across the United States, Europe and Japan and is set to titillate audiences throughout Australia.
When he still had hair, Grasse was advertising director at Puma based in Hong Kong and Japan. He was lured to the green slopes of Auckland in 2004 as brand manager at Curious Film, and moved to Japan in 2006 in response to demand for the company’s directors in Tokyo. He also became father to his second munchkin – an adorable baby boy.
Now based permanently in Sydney, Grasse hopes to expand Curious Film’s Australian presence by collaborating with like-minded creatives who share the company’s passion for storytelling and filmmaking.

Says Grasse: "Drop by for a beer or something stronger at Curious Australia, Building 25, Fox Studios, Moore Park Sydney."

www.curiousfilm.com

JWT Sydney is on a bit of a new business winning streak of late, with Olympus, Thrifty and Sheridan coming on board over the last month. Here is the first

TV commercial

off the ranks for Olympus.

Agency: JWT Sydney
Client: Olympus
Product: E-410 Digital SLR
ECD: Andy McKeon
Deputy CDs: Andy DiLallo, Jay Benjamin
Creative Team: Jay Benjamin and Andy Dilallo
Agency Producer: Gerri Hamill
Production Company: Goodoil
Director: Miles Murphy
Producer: Matt Long, Sam Long
Editor: Stewart Reeves @ Guillotine
Sound: Nylon

In a disappointing performance, Australia only scored two Bronze Pencils at The One Show, one for DDB Sydney's NAPCAN 'Children See, Children Do' spot, the other in The One Show Interactive Awards, for Leo Burnett Sydney's work on WWF.
In contrast, New Zealand performed well, lead by TBWA\Whybin, Auckland with a Silver and two Bronze Pencils and Publicis Mojo Auckland with a Silver and Bronze.

AUSTRALIA

Bronze
Single
DDB Sydney / Ultimo
for NAPCAN

Bronze
Interactive: Public Service/Non-Profit/ Educational - Single
Leo Burnett / Sydney
for World Wildlife Fund

NEW ZEALAND

Silver
Outdoor - Single
TBWA\Whybin / Auckland
for Sony Computer Entertainment - PlayStation Portable

Silver
Innovative Use of Media - Print: Campaign
Publicis Mojo / Auckland
for Campaign Against Landmines

Bronze
Innovative Use of Media - Interactive/New Media: Single
Publicis Mojo / Auckland
for Campaign Against Landmines

Bronze
Innovative Use of Media - Outdoor: Single
TBWA\Whybin / Auckland
for Sony Computer Entertainment - PlayStation Portable

Bronze
P.O.P. and In-Store - Campaign
TBWA\Whybin / Auckland
for adidasNZRU

Bronze
Newspaper or Magazine - Campaign
Saatchi & Saatchi NZ / Auckland
for World Wildlife Fund

In his first major hire George Patterson Y&R executive creative director Paul Catmur has signed award winning creative team Robbie Brammall and Ant Hatton.
The pair join from Clemenger BBDO, Sydney where they worked across a range of business. Before that, they also did a three-year stint at Dekko in London working on leading retailers, Selfridges, Harrods, and Sainburys, as well as the Labour Party and Easyjet. Their awards haul includes a Bronze Cannes Lion last year, Clios, Caxtons and AWARD.
Catmur said Brammall and Hatton would add significant weight to the GPY&R creative department: "I've followed Ant and Robbie for a while and I believe that they have the drive and attitude to blossom within the agency. I think they felt constrained within Sydney, so the change will be great for them. I really value their enthusiasm and look forward to some great work."
They join the agency next month.

Tasmanian brewer James Boag has released the next chapter in its ‘Who is James Boag?’ campaign, via agency George Patterson Y&R, Melbourne.
The black and white imagery, created by photographer Helmut Newton and the inspiration for the brand’s advertising for the past 12 years, moves into a new incarnation in 'Waiters'. The new

a 90 second commercial

the fourth in the series, develops the intrigue and mystery around James Boag even further by placing him in a wider and eclectic environment.
Shot on location in Argentina, the new TVC features more than 30 lead characters and 150 extras. Beautiful cinematography plays a large role in positioning the ad together with an unusual music score. 'Waiters' will run nationally on TV and in cinema with support from print and outdoor. The 90-second version is also being streamed online through Vividas: www.whoisjamesboag.com

Creative Director – Paul Catmur
Creative - Richard Muntz
Head of TV - Romanca Jasinski
Production Company – Exit Films and The Lift (Argentina)
Director – Mark Molloy
Producer – Wilf Sweetland
DOP – Greig Fraser
Editor – Rohan Zerna
Music Director - Karl Richter of Level Two Music
Media - Starcom

Hot Brisbane shop Junior has lured Whybin\ TBWA Sydney writer Misha McDonald to take on the role of senior writer. The move to Junior brings to an end the connection between McDonald and CD Garry Horner, who have worked together for 10 years, first at DDB Sydney and most recently at Whybin\TBWA.
McDonald will bring to Junior the experience he’s gained on many campaigns for his namesake McDonalds as well as Kettle Chips and Wonder White and most recently his Tekken work for Playstation. “We like the quirk in Misha’s work," says Junior’s CD, Steve Minon, “and we like the maturity. He’s the perfect combo meal deal for us."

Next month, CB will be off to Cannes, along with a record contingent of Aussies and Kiwis - possibly as many as 150 - including many CEOs accompanying their ECDs, a trend that has really taken off over the the last three years.
Whilst we haven't many great hopes of winning Lions (unlike last year's bonanza), perhaps the focus this year will be on learning what's at the cutting edge of an increasingly complex multi-media landscape. This year there are seminars and workshops every minute of the week, not to mention continuous screenings, and, of course, lunches and parties. After all, most people - especially those from down under - come to Cannes to work hard, and play even harder.
CB will be there as usual (for the 20th year), covering as much as possible - with stills camera and video camera in hand, all brought to you on the CB Blog.
The hype has already begun, with promo clips from this year's jury president

Bob Scarpelli

Bob Isherwood

plugging the Saatchi & Saatchi New Directors' Showcase as well as fellow Aussie

Amanda Johnston

from Telstra BigPond, encouraging clients to get to Cannes. All this should continue until the festival begins on June 17 right up until the final night, Saturday 23 June.

Tay Guan Hin, JWT's regional executive creative director, South-East Asia, explains he rationale behind the latest trade press ads for Campaign Brief Asia, which celebrates its 10th anniversary this year:

The new Campaign Brief Asia trade campaign was a tough job to put together for variety of reasons. The biggest challenge was coming up with a fresh and compelling insight. Something that was in keeping with CBA’s popularity in Asia and something that would resonate well with creatives.
After a lot of searching we found one that we could tap into. Agency creatives devour every new issue of CBA for one big reason - for 15-20 minutes they're thrilled to be close to the people they admire and respect the most.
We wanted to capture this insight in a humorous way by showing how reading Campaign Brief Asia is as close as you can get to learning from the hottest ECD's in the region. Thus we decided to show over eager creatives invading top ECD’s bedrooms armed with notebooks, layout pads etc., ready to crawl into bed with them.
The line "Get between the covers" refers both to the bed and the magazine itself.
The idea was ready; all we needed to do now was convince three famous creative directors to get into bed with complete strangers.
It was easier than we thought. Luckily for us, the three we approached loved the idea instantly and very sportingly agreed.
Since Khai, Judy and Piyush were from three different countries, we wanted to give each bedroom a look that’s unique to the country. Which meant we had to shoot in three different countries.
All in all, finding the right photographer, co-coordinating the schedules of all the creative directors and shooting in three different locations took more than a year.
An effort that was totally fun and worth it.

Agency: JWT Singapore
Creative Directors: Ali Shabaz, Tay Guan Hin
Copywriter : Ali Shabaz
Art Directors: Faye Wong, Tay Guan Hin, Joseph Tay
Photographer : Jonathan Tay

Sydney Film Company directors, Josh Baker and Tony Williams have both reached the Finalists level for Best Direction at the New York festivals. Tony Williams with

Hyundai Sante Fe 'Restless' commercial

and Josh Baker up for 2 with Sony 'Robot' and Heineken 'Past Experience'. Heineken also earned Josh a Gold Mobius Award earlier this year.

EMAP has announced that Australia's Terry Savage, currently Executive Chairman of the International Advertising Festival, will take up a broader strategic role of Chairman of the IAF, the holding Company for Cannes Lions, Eurobest and the new Dubai Lynx Advertising Festival. Following the completion of the 2007 Festival, day-to-day responsibilities for these businesses will be taken on by recently-appointed CEO Philip Thomas.
This appointment is driven by the recognition by EMAP of the growth opportunities available in the market and the desire to continue innovation and development in the Creative space.
Commenting, Terry Savage said: "There is now a great team in place. Phil Thomas, our CEO, has shown immense capability and energy and is well placed to drive our three events Cannes Lions, Eurobest and Dubai Lynx to even greater levels. The restructure that we completed last year sees him supported by Festival Director Carolyn Lowery who brings a wealth of knowledge from many years in the business. This strong management team will ensure continued innovation and growth to these businesses.
“Creativity is such a differentiator and enhancer of business today and we see the opportunity to drive this sector - and that will be the focus of my role," he added.
Philip Thomas said: "Terry and I will work together to deliver our many plans for the business, and I am delighted that he has chosen to continue adding his energy, experience and wisdom to the IAF."
The new role will be effective 1st August 2007.

Euro RSCG Sydney has created a totally integrated communication campaign for client Reckitt Benckiser. The ‘You Be The Judge’ campaign is for Finish PowerBall Tablets and includes three 30-second - including

this spot

- and three 15-second television commercials, POS material and the design of a new limited edition trial pack for on shelf.
Says Euro Executive Creative Director, Rowan Dean: “I was determined to move well away from the 'phony' testimonials that have proliferated over the past few years. We took the approach that if the product was as good as the Client believed it to be, then we should have no problem finding genuine, unscripted testimonials to that effect. The creative challenge, however, was to find interesting and entertaining characters who would engage the viewer over multiple viewings. As an ex-film director, I was aware that some of the most interesting locations you can find are behind seemingly ordinary suburban facades. We took the decision that come what may we would film the people in their real homes, without art direction or styling, using their families, pets, hobbies and so on as part of the narrative. We began in New Zealand, and were so thrilled by the results (which saw an instantaneous spike in sales) that we then repeated the process in Australia. We filmed more people than we actually needed to, and this put Reckitt Benckiser in the enviable position of actually being spoilt for choice in the final selection of TVC's."
The campaign will launch Sunday night (May 20). The production house was Agenda Film Productions, and the Director, Jason Wingrove.

As part of Reckitt Benckiser’s relaunch of Nurofen, Euro Euro RSCG Sydney has created a

new commercial

that went to air this week. It features a nubile young jewellery thief engaged in a high-class burglary with the ad demonstrating the effectiveness of Nurofen Plus in tackling severe back pain.
Says Euro ECD, Rowan Dean: "We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. As with our recent Wedding commercial for Nurofen, we believe we have redefined what has up until now been a very predictable category."

Client: Reckitt Benckiser
Agency: Euro RSCG
Creative Director: Rowan Dean
Account Director: Andrew Knox
Production Company: Filmgraphics

The pre-Cannes Campaign Brief / AWARD Legendary Lunch was held at One Fitzroy Street, St Kilda yesterday, attracting the cream of Melbourne creatives - including many who had changed jobs over the last six months. (Melbourne has never seen so many changes in such a short time - there was even one senior creative who had just been retrenched that very morning!).
Y&R Brands Australia/NZ executive creative director Paul Catmur, who is based at George Patts Y&R Melbourne, was MC, and as AWARD's main committee member in Melbourne, welcomed everyone (including himself!) and thanked the sponsors - all of whom were there - on behalf of AWARD. It was Catmur's first Melbourne Legendary Lunch - six months back he was ECD at DDB New Zealand and a regular at our Auckland Legendary Lunches.
The event was generously sponsored by our good friends
Peter Grasse at
CURIOUS
Geoff Clow at
EMERALD CITY
and Samantha Lee at
MISS BOSSY BOOTS
The Lunch went on as usual, with the diehards ending up at the George and beyond late into the evening. CB managed to take a few snaps before it got messy. (See the rest of the pics in the next issue of CB).

CB Blog hears Lowe Hunt, Sydney creative director Dejan Rasic and creative Rebecca Carrasco are leaving the agency soon to form their own shop, probably structured on the lines of a Droga5 or Glue Society. It is believed the pair will be joined by another partner (or partners), which may be announced next week. No comment (at this time) was the reply from Rasic when CB called last night.
Rasic is currently ranked equal #1 creative on the CB Creative Rankings - based on the phenominal award haul from the LynxJet campaign launched in late 2005.
Carrasco only joined Lowe Hunt in December last year - before that she had been taking a break from advertising to take a course at Uni. She was previously at Saatchi & Saatchi, Sydney and Auckland and before that at Colenso BBDO in Auckland.

Sydney creative team Lisa McLeod and Maureen McCabe have been hired by Aussie Ex-pat Sarah Barclay to work on P&G Western Europe and will be based at Saatchi & Saatchi Paris.
They are having their farewell tonight (Wed 16th December) at the Hero of Waterloo, Lower Fort Street, The Rocks from 6pm. Anyone who wants to come along can have a few champagnes and be subjected to the girls practicing their 'orrible French accents.
The girls started their career in DDB Sydney's Launchpad program and have spent the last 2 years at BWM where their work has picked up metal at Clio and AWARD and finalists at LIAA, Adfest and Caxtons.
They were responsible for BWM's National Breast Cancer Center's 'Changes' campaign, as well as notable ads for Kia and Comedy Channel and GIO. Under Adam Hunt's side project 'Activist' the girls were responsible for the Animal Liberation controversial campaign 'Cracked' campaigning against caged eggs.

A deliciously dark short film directed by Curious Film’s Ben Fisher has been selected to screen at this year’s Cannes International Advertising Festival on Friday 22 June 2007.
Titled ‘Shmick’, the film opens with a man who’s just been stabbed. He staggers from the scene of the crime and wanders the city streets clutching his bloody wound.
The film asks the poignant question: what would you do if you were dying?
Fisher’s film is one of just 18 films selected for this year’s Straight 8 Cannes Lions screening, which attracted 131 entries globally. It’s the second win for Fisher this year, who was one of five directors selected to screen a short film at this year’s ‘Remarkable Five’ event at the Asia Pacific Advertising Festival in Pattaya, Thailand in March 2007.
Now in its 5th year, Straight 8 is an experimental film event that invites entrants to shoot a three-minute film on a single cartridge of Super 8mm film. The film must be edited in-camera and submitted with an original soundtrack.
“What I liked about Straight 8 was the purist approach to filmmaking as it offered to concentrate solely on story and performance. I didn’t rehearse or have a script, just a shot list that was timed to fit the allowed length," says Fisher.
“It was a really refreshing way of working. It forced me to think on my feet as we changed shots to fit the constantly evolving storyline. That’s what I loved about it, all the mistakes that turn into gold."
Based in Auckland, Fisher is a formidable young director who brings an edge to everything he shoots. He finds richness in normality and intrigue in the mundane. He creates compelling visions of everyday scenarios, and is inspired by a curiosity towards life and film.

Don’t miss ‘Shmick’, which screens at the Star Cinema at Rue d’Antibes in Cannes, France at 12pm, Friday 22 June 2007.

www.curiousfilm.com
www.straight8.net

Elave has exposed its controversial new

viral campaign

which parodies every cosmetics and personal hygiene ad that uses a laboratory setting with one revealing twist - everyone from the presenter to the lab technicians to the research subjects are completely naked. Elave states its products are chemicalfree; therefore they have nothing to hide!
The audience is first welcomed to the Elave Institute, and then taken on a tour of its sophisticated and clinical surroundings. As we’re led through the highly stylised laboratory, we’re instructed on the chemical-free nature of the Elave range. Diagrams are drawn, water is tested, slides are inspected – all by a completely nude research staff. A staff who - along with the presenter and the product range – have no qualms at all in showing that they have “nothing to hide".
The risqué campaign, directed by Brendan Donovan of Prodigy NZ, strongly reinforces the message that Elave’s products contain no worrying irritants or chemicals that may be linked to serious skin conditions.
Says Donovan: “Elave is a high-grade parody with some great dead-pan performances, a few very shapely breasts, and a couple of mighty large wangers. Thanks to our very brave cast, and a dedicated crew who managed to perform the entire job with their eyes shut".
The 60 second viral is live at

Elave Lab

Credits:
Director: Brendan Donovan
Title: Elave Lab - Nothing to Hide
Production Company: Prodigy NZ
Client: Elave
Post Production: Images Post

Last year’s campaign for Nando's, via CHE Melbourne, introduced Nando-fix, a fictitious patch that people wear to tame their cravings when they can’t get to Nando’s. It worked so well that the agency has done a “line extension" - Nando-fix Gum.

The commercial

is causing a bit of a stir. Almost 7,000 hits on YouTube (not bad given the tiny media budget) and lots of chatter on the blogs.
Dave Hughes and Kate Langbrook, the morning DJs on Nova FM in Melbourne will be discussing it at 7am tomorrow (Tuesday) with the marketing director of Nando’s.

Client: Nando’s
Agency: CHE, Melbourne
ECD: Jason Ross
Deputy CD/Writer: Richard Ralphsmith
Directors: Damon Escott and Stephen Lance
Production Company: The Guild

Outstanding showings from the Leo Burnett network, TBWA\Chiat\Day and DDB Worldwide, Chicago highlighted this evening’s 48th annual international Clio Awards TV/Cinema and Radio awards gala in Miami Beach.
In addition, Saatchi & Saatchi, New York was named 2007 Clio Awards Agency of the Year, and Saatchi & Saatchi Worldwide collected the 2007 Clio Awards Agency Network of the Year honor, as determined by the agency office and network that score the most Clio statue points in all categories for a given year.
Leo Burnett Italia, Milan, Italy took home the Grand Clio in the TV/Cinema category for

Underwater World

on behalf of client Aqualtis Washing Machine. Leo Burnett, Lisbon, Portugal, also won a Gold Clio for the public service spot “Alzheimers" for client I.A.C. TBWA\Chiat\Day, New York, turned in a strong performance, capturing four Gold, three Silver and two Bronze Clios for TV work on

Combos

and

Skittles

.
The TV commercial “Bag of Smiles" for client Camelot was awarded two Gold Clios (to Abbott Mead Vickers BBDO, London and Studio AKA, London, for animation), as was the spot “Paint" for Sony Bravia (to Academy Productions, London and Fallon London for home entertainment.)
The Chicago office of DDB Worldwide continued its dazzling track record in Radio, winning 12 of the 16 Clio statues awarded in the category. The agency, which picked up four Gold Clios for Radio work in 2006, this year collected two Gold, five Silver and 5 Bronze Clios for radio spots and campaigns on behalf of Bud Light.
Australia had a disappointing show, winning only five Bronze Clios in TV/Cinema, all for Craft: Film Graphics won for Direction (National Breast Cancer Centre 'Finding Changes'); Garth Davis @ Exit Films won for Direction (Boots via Mother, London); Fin Design + Effects won for Visual Effects (TAC 'Reconstruction'); Fuel for Visual Effects (Heineken 'Past Experience') and Guillotine for Editing (TAC 'Reconstruction').
(In addition, Garth Davis from Exit could claim part credit for a Silver Clio won for Editing, for his X-Box commercial via McCann-Erickson, San Francisco.)
New Zealand also won for Craft: Weta Digital, Wellington won Gold for Visual Effects for Travellers Insurance

Snowball

via Fallon, Minneapolis and The Sweet Shop won Bronze for Direction (Vodafone 'Live') via Kaspen, Prague.
The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best" in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
The list of 2007 TV/Cinema and Radio Gold Clio winners is as follows:

2007 TV/Cinema: 90 Clios awarded (one Grand, 14 Gold, 22 Silver, and 53 Bronze)
Gold Clio winners in their respective categories:
• Abbott Mead Vickers BBDO, London, UK, animation, “Bag of Smiles" for Camelot
• Academy Productions, London, UK, home entertainment, “Paint" for Sony Bravia
• Bartle Bogle Hegarty, New York, NY, US, cinematography, “Sea of Skin" for Vaseline Brand
• Fallon London, UK, home entertainment, “Paint" for Sony Bravia
• Leo Burnett, Lisbon, Portugal, public service, “Alzheimers" for I.A.C.
• Leo Burnett Italia, Milan, Italy, home furnishings/appliances, “Underwater World" for Aqualtis Washing Machine (also Grand Clio winner)
• Method, Santa Monica, CA, US, visual effects, “Sears Tools – Arboretum" for Sears
• PSYOP, New York, NY, US, animation, “Happiness Factory" for Coca-Cola
• Studio AKA, London, UK, animation, “Bag of Smiles" for Camelot
• TBWA\Chiat\Day, New York, NY, campaign, “Fever/Heart to Heart/Videogames" for Combos
• TBWA\Chiat\Day, New York, NY, US, campaign, “Beard/Trade/Leak" for Skittles
• TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Beard" for Skittles
• TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Leak" for Skittles
• Weta Digital Ltd., Wellington, New Zealand, visual effects, “Snowball" for Travelers Insurance

2007 Radio: 16 Clios awarded (2 Gold, 6 Silver, and 8 Bronze)
Gold Clio winners in their respective categories:
• DDB Worldwide, Chicago, IL, US, beverages/alcoholic, “Genius - Mr. Really Big Golf Club Maker" for Bud Light
• DDB Worldwide, Chicago, IL, US, campaign, “Genius – Mr. Really Loud Cell Phone Guy/Genius - Mr. Really Big Golf Club Maker/Genius - Mr. Hot Dog Eating Contest Contestant" for Bud Light.

All of these presentations were made tonight at the Jackie Gleason Theater in Miami Beach, FL, during the 2007 Clio Festival. To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit www.clioawards.com.

Australia's Leo Premutico, joint ECD at Saatchi & Saatchi New York, collected the Print Grand Clio for the agency's 42 Below Vodka campaign, George Patterson Y&R Melbourne scored a Gold Clio for their VB 'Boony Doll' campaign, and The Glue Society Sydney indirectly won Gold for their work on BBH New York's Axe 'The Gamekillers' campaign at tonight's 48th annual international Clio Awards gala recognizing excellence in Print, Poster, Billboards, Content & Contact, Interactive, Design, Innovative Media and Integrated Campaigns. The event took place at the Jackie Gleason Theater in Miami Beach, and was part of the Clio Festival, taking place May 9-12.
Apart from the Grand Clio, Saatchi & Saatchi NYC won seven Gold Clios for work on behalf of 42 Below Vodka, P&G – Glide Dental Floss and Allume System StuffIt Deluxe.
An ecstatic Premutico said it was a great night for Saatchi's New York, and he was chuffed that 42 Below (the cheeky kiwi brand started by former Saatchi suit Geoff Ross, which he sold to Bacardi late last year for NZ$178m) did so well. He said the new 42 Below work just presented and approved by Bacardi is even better and will get a major run in the US and other markets soon.
Nike was the star client of the evening, with global work out of the US, Netherlands, Argentina, France, Denmark all winning Clio statues. Nike ads were awarded Grand Clios in the Interactive and Innovative Media categories, as well as four Gold Clios in those two and the Billboard category.
The DDB Worldwide network turned in a strong showing, with DDB London receiving four Gold Clios for print and poster work on behalf of Harvey Nichols, DDB Paris landing two Gold Clios for MTV Idol print campaign and media promotions, and TribalDDB being presented with a Gold Clio in Interactive for the Norelco Bodygroom consumer-targeted web site for Philips.
Other significant winners on the night were R/GA, New York, which received the Grand and two Gold Clios for Nike Interactive work; the BBDO network with one Grand (BBDO Argentina for Nike in Innovative Media) and two Gold Clios; 180 Amsterdam, Netherlands with the Grand Clio in Integrated Campaigns (for Adidas); Leo Burnett Chicago with the Grand Clio in the Billboard category for McDonald’s 'Sundial', Miami Ad School (San Francisco, CA, US and Hamburg, Germany campuses) with three Gold Clios, and Crispin Porter + Bogusky, Miami, with two Gold Clios.
The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best" in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit www.clioawards.com.

The Australian winners:

GOLD - Content + Contact
George Patterson Y&R, Melbourne for VB 'Talking Boony'
BRONZE - Innovative Media
George Patterson Y&R, Melbourne for VB 'Talking Boony'
BRONZE - Print - Collateral
M&C Saatchi, Sydney for Australian Red Cross Service 'Blood Box'
BRONZE - Print - Entertainment Promotion
M&C Saatchi, Sydney for San Diego Zoo 'Immigration Form'
BRONZE - Poster Campaign
Saatchi & Saatchi, Sydney for Toyota Lancruiser 'Arctic', 'Aussie', 'Ocean'
BRONZE - Poster Campaign
Smart, Melbourne for Adicolor Footwear 'Blue', 'Pink', 'Yellow'
BRONZE - Innovative Media - Retail Stores
The Campaign Palace, Melbourne for Target Big Toy Sale 'Big Hands'

The Grand and Gold Clio winners:

2007 Billboard: 17 Clios awarded (1 Grand, 3 Gold, 5 Silver, 8 Bronze)
Gold Clio winners in their respective categories:
• Leo Burnett, Chicago, IL, US, retail food, “Sundial" for McDonald’s (also Grand Clio winners)
• Miami Ad School Europe, Hamburg, Germany, student, “Jeep Boy" for Jeep
• VCU Adcenter, Richmond, VA, US, student, “Versatile Options" for U-Haul

2007 Content & Contact: 13 Clios awarded (3 Gold, 5 Silver, 6 Bronze)
Gold Clio winners in their respective categories:
• Crispin Porter + Bogusky, Miami, FL, US, “King Games" for Burger King
• George Paterson Partners, Melbourne, Australia, “Talking Boony" for Victoria Bitter
• JWT, New York, NY, US, “Bold Moves" for Ford

2007 Design: 20 Clios awarded (1 Gold, 6 Silver, 13 Bronze)
Gold Clio winners in their respective categories:
• BBDO, New York, NY, US, environmental design, BBC World Corners – Woman

2007 Innovative Media: 33 Clios awarded (1 Grand, 4 Gold, 9 Silver, 19 Bronze)
Gold Clio winners in their respective categories:
• BBDO Argentina, Buenos Aires, Argentina, corporate/institutional, “Barrio Bonito" for Nike (also Grand Clio winner)
• Miami Ad School, San Francisco, CA, US, student, “Glo-Card" for Williams Electric Co.
• Rethink, Vancouver, British Columbia, Canada, entertainment promotion, “Shelf" for Scupture Biennale
• TBWA\Germany, Berlin, Germany, apparel/fashion, “Fresco" for Adidas

2007 Integrated Campaign: 14 Clios awarded (1 Grand, 3 Gold, 6 Silver, 4 Bronze)
Gold Clio winners in their respective categories:
• 180 Amsterdam, Amsterdam, Netherlands, “Adidas +10" for Adidas (also Grand Clio winners)
• Bartle Bogle Hegarty, New York, NY, US, “The Gamekillers" for Axe Dry
• Crispin Porter + Bogusky, Miami, FL, US, “Wonderful World of the King" for Burger King

2007 Interactive: 23 Clios awarded (1 Grand, 4 Gold, 6 Silver, 12 Bronze)
Gold Clios in their respective categories:
• Framfab, Copenhagen, Sweden, brand building, “Nike Football" for Nike
• R/GA, New York, NY, US, fresh approach, “Nike+" for Nike (also Grand Clio winners)
• R/GA, New York, NY, US, innovative use of technology, “Nike+" for Nike

2007 Poster: 64 Clios awarded (3 Gold, 16 Silver, 45 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon" for Harvey Nichols
• DDB London, London, UK, retail stores, “Ice" for Harvey Nichols
• Saatchi & Saatchi, New York, NY, campaign, “My Girlfriend Music/New Sports Car" for P&G – Glide Dental Floss

2007 Print: 118 Clios awarded (1 Grand, 15 Gold, 32 Silver, 70 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon" for Harvey Nichols
• DDB London, London, UK, retail stores, “Baseball Catfight" for Harvey Nichols
• DDB Paris, Paris, France, campaign, “Barry White/Nirvana/Bob Markey & the Wailers" for MTV Idol
• DDB Paris, Paris, France, media promotion, “Barry White" for MTV Idol
• F/Nazca Saatchi & Saatchi, São Paulo, Brazil, campaign, “Stamp-Monkeys/Stamp-Sloth/Stamp-Jaguar" for Fundação SOS Mata Atl"ntica
• Miami Ad School Europe, Hamburg, Germany, student campaign, “Blue/Black/Red" for Steadler Whiteboard Marker
• Saatchi & Saatchi, New York, NY, US, beverages/alcoholic, “Do It Yourself" for 42 Below Vodka
• Saatchi & Saatchi, New York, NY, US, campaign, “Flight Attendant/President Bush/Do It Yourself/Transvestite/Office Party/Blackout/Government Eavesdropping/Bareback Mountain/Sheep/Casino" for 42 Below Vodka (also Grand Clio winner)
• Saatchi & Saatchi, New York, NY, US, campaign, “China/Divorce/Tourist" for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, campaign, “My Girlfriend/Sleeping Music/Big Night Out/New Sports Car/Manhattan" for P&G – Glide Dental Floss
• Saatchi & Saatchi, New York, NY, US, electronic equipment, “China" for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, toiletries/pharmaceuticals, “My Girlfriend" for P&G – Glide Dental Floss
• TBWA\Paris, Paris, France, campaign, “Doctor Doctor/Birdy Num Num/Just a Little Prick" for MAPA Protective Gloves
• The Fan Club, Malmö, Sweden, collateral, “How Technical Are You?" for Blekinge Institute of Technology
• Y&R Philippines, Inc., Makati City, Philippines, campaign, “Bullets/Warship/Cross" for Soroptimist

Sony PlayStation’s

Double Life commercial

a captivating example of storytelling and reflection on escapism in commercial advertising by London production company Gorgeous Enterprises and ad agency TBWA\London, has been selected as the 2007 inductee to the Clio Awards Hall of Fame. The honor will be bestowed during the Clio Festival, May 9-12 in Miami Beach, FL.
Directed by Gorgeous Productions’ Frank Budgen and first aired in 1999, ‘Double Life’ begins with a shot of young man walking through a crowded city street, speaking the lines "For years, I've lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration." It then launches into a quick succession of one-liner vignettes about the “other" side of the lives led by many different individuals, all related to the range of situations and emotions experienced while using the PlayStation.
“When ‘Double Life’ debuted in 1999, it was widely heralded as the UK’s answer to Apple’s ‘Crazy Ones’," said Mark Tutssel, 2007 Clio Television/Cinema jury chairman and Worldwide Chief Creative Officer, Leo Burnett Worldwide. “This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line ‘I have commanded armies and conquered worlds,’ wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but ‘Double Life’ remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame."
The Clio Hall of Fame pays tribute to the extraordinary ads that dare to be different. They are timelessly relevant, often providing the industry with a revolutionary creative concept or technology and many times enter into the realm of pop culture. Since being established in 1960, a mere 300 ads from around the world have been inducted into the Clio Hall of Fame.
Entries to the Clio Hall of Fame must be a minimum of five years old, and must have won a Gold award in a major international awards competition. The Clio Executive TV Jury votes on the campaigns, and Hall of Fame honors are recognized at the annual Clio Festival.

Credits:
Client: Sony PlayStation
Advertising Agency: TBWA\London
Production Company: Gorgeous Enterprises, London
Editing Company: The Whitehouse
Editor: John Smith
Account Executive: Neal Davies
Creative Director: Trevor Beattie
Copywriter: James Sinclair
Art Director: Ed Morris
Producer: Paul Rothwell
Director: Frank Budgen
Cinematographer: Frank Budgen

The Clio Awards honoured Australia's Bob Isherwood (pictured top) last night, presenting the Saatchi & Saatchi worldwide creative director with the Clio Lifetime Achievement Award, only the 7th ever awarded.
The theme was 'Bob Isherwood Spikey Hair', from the Bob Isherwood masks that everyone was given, to the spikey cupcake desert. This could have ended up a pretty cheesy night. But the cupcake seemed easier to stomach after former Saatchi London ECD Dave Droga (second from top) and Saatchi worldwide chief Kevin Roberts (third from top on the left) made two fun and heartfelt speeches about thier respect and admiration for their mate, humble as always, Bob Isherwood. Saatchi NZ ECD Mike O'Sullivan and Saatchi Australia ECD David Nobay also attended the tribute.
A Bob lookalike, painted head to toe in Gold, walked around the venue in between acting like a statue. He was replaced later by Isherwood himself, also painted head to toe in Gold, who fooled everyone for a long time before revealing himself as the star of the night.
In other Clio news, the Aussie lads put their best feet forward in the Future Gold competition today. Both Ben Sampson (Clemenger BBDO Sydney) and Tim green (DDB Sydney) presented big ideas with their newfound partners - pictured below. The final presentation was to the Adobe client rather than to creative directors, and we will know who wins later today at the presentation of the 2007 Winners for Print, Interactive, Content & Contact, Integrated Campaigns, Innovative Media and Design (after 9pm, Friday night, Miami time).

A message from DDB Sydney's Tim Green in Miami....

Just wanted to let you know that both Ben Sampson (Clems Sydney) and I have made the final 3 in the Clio Future Gold Competition in Miami. Ben is teamed up with a Canadian and I'm working with a guy from Chile.
We both have to present again tomorrow to the client and will know if we've won tomorrow night Miami time.

Cheers,
Greeny.

CB UPDATE: Future Gold was won by a guy from Texas teamed with a girl from india. The Adobe client made some really great comments about all three final campaigns. But basically said theirs was the safer/more conservative option. Hey that is the real world of advertising. It was great to see both Ben Sampson and Tim present big ideas which the first round judges (CDs) were really pushing for.

New Zealand has outperformed Australia at The One Show, which was presented last night in New York.
NZ won two Silvers and five Bronze, compared to only one Bronze for Australia. TBWA\Whybin Auckland won a Silver for Outdoor and a Bronze for Innovative Use of Media - Outdoor, both for Sony Playstation 'Killzone for PSP'; Publicis Mojo won Silver for Innovative Use of Media - Print and Bronze for Innovative Use of Media - Interactive, both for the Campaign Against Landmines 'Ketchup' campaign; and Saatchi & Saatchi NZ scored a Bronze for the World Wildlife Fund 'Leaves' magazine campaign.
In contrast, Australia only walked off with one Bronze Pencil, won by DDB Sydney for the NAPCAN 'Children See, Children Do' commercial.
It was not all bad news for Australia: The Glue Society Sydney won two Gold and a Silver as co-creators and directors of the

Axe 'The Gamekillers' campaign

via BBH New York.
The expats also did OK, with Simon Foster, now at O&M New York, winning Gold for his

Fosters viral campaign

in the Cinema or Non Broadcast category. And Saatchi NYC, under ECD Leo Premutico, won one Gold, two Silver and a Bronze for 42 Below Vodka and Stuffit Deluxe; 180 Amsterdam (under Kiwi Andy Fackrell and Aussie Richard Bullock) won three Silvers for

Adidas (1)

Adidas (2)

Adidas (3)

and Droga5 won Bronze for Mark Echo 'Still Free' (disappointing, considering this controversial tagging of Air Force One viral stunt won the Cyber Grand Prix at Cannes last year).

If you are an Aussie or Kiwi going to the Cannes International Advertising Festival this year, we want to make sure you know where the parties are. We know heaps who are going, but in case we haven't yet made contact, please email:
michael@campaignbrief.com

Brisbane: 28 May - 1 June
Auckland: 11 June -15 June
Melbourne: 25 June –29 June

With only twelve places available per school, positions on Australia and New Zealand’s leading copywriting course are filling quickly.
Fairfax Media AWARD Copy School aims to give young writers the specialist skills necessary to be great writers.
Brisbane tutors: Natalie Ambrosini, Don Blackley, Mike Kennedy, Rem Brujn, Peter Goodall, Kate Hunter, Steve Minon, Philip Putnam and Alan Morden.
Auckland tutors: Toby Talbot, Paul Hankinson, Nick Worthington, John Plimmer, Richard Maddocks, Bridget Short, Darryl Parsons, Jamie Hitchcock Fairfax journalist Steve Braunias.
Melbourne tutors: Peter Withy, Paul Taylor, John Douglas, Pamiela Kaplan, Nigel Dawson, Steve Sinha and Ben Lilley and Angus Holland from Fairfax.
“Copy School came straight out of a very clear need to refocus creative and demonstrate what the persuasive power of great copy can achieve. The industry seemed to be losing it. Our young writers weren’t getting the training and stimulation they intuitively felt they needed," says
Ray Black, course leader Sydney.
In Sydney fourteen candidates have just completed the course. Students travelled from interstate and even Malaysia to receive guidance from some of the best writers in the country.
Special thanks to tutors: John Bevins, Peter Buckley, Ted Horton, Jonathon Kneebone, Ben Welsh, Ralph Van Dijk and Graham Nunn and Clare Morgan (Deputy Arts Editor, Sydney Morning Herald).
For more details and to download a booking form for the Brisbane, Auckland or Melbourne schools please visit www.awardonline.com or email Pauline@awardonline.com or call Pauline on +612 8297 3843

DDB New Zealand Executive Creative Director Toby Talbot has hired Paul Hankinson as Creative Group Head to be responsible for the McDonald’s account.
Sydney-based Hankinson, who will start in June, is no stranger to New Zealand with previous stints at Publicis Mojo and HKM (now Clemenger BBDO Wellington.)
“Hanko will be a great addition to the place," says Talbot. “He’s bloody funny and he works bloody hard. He was here freelancing for a month and the place didn’t feel the same without him. We all wanted him back. He’s got a huge personality and talent to match. He’s spent the last five years working on big, challenging accounts like Woolworths at M&C Saatchi and Kellogg’s at JWT. Now he wants to do some great work back in New Zealand again."
Hankinson, who worked with Talbot as a freelance on the recent NZ Lotteries pitch, added: “Toby and I have always got along famously; whether that would translate into working well together was tested in the cauldron of the Lotteries pitch. We’re treating the win as an ‘it works’.
“New Zealand has been extremely kind to me. As well as producing the best work of my career so far here, I’ve even managed to acquire a missus from the place."
“I’d describe DDB as ‘poised’. It’s already a strong agency, and now Toby’s come in and they’ve won one of the most highly coveted pieces of business in the country. From my point of view, there wasn’t much to think about."
Hankinson’s last stint of work in the NZ market included multi-award winning campaigns for Hallensteins, Coke and Burger Rings.

Scott Otto Anderson from Independent has directed a

commercial

for the Sydney Film Festival with a unique take on the 'Transport Yourself' tagline and their new branding created by Precinct - "Inclusive, seductive, challenging and dynamic" was the brief.
With the appointment of Clare Stewart as the new Festival Director, the SFF wanted a marked change from their previous identity. They needed something that suggested cultural stimulation and engagement, for a festival that is to be on the cutting edge of the international market – slightly experimental, challenging and not too mainstream.
Says Scott Otto Anderson: "It felt important to keep to the dark, moody and mysterious, almost surreal atmosphere set by Precinct's design for the branding and print images but to create an alternative narrative to this. The trailer became a balletic piece celebrating bathing in light, immersing yourself in cinema but also an allegory for the emotional engagement of an audience that is very much Sydney itself.
"With the typical tiny budget of an arts organisation, the festival trailer was only possible with the generous support of a range of fantastic individuals and companies especially Postmodern, Nylon, Panavision, Fox Studios, Frame Set & Match, Kodak and Atlab."

Client: Sydney Film Festival
Product: Trailer
Title: ‘Transport Yourself’
Duration: 1x60’ / 1x30’ Cinema & TV
Director: Scott Otto Anderson
Producer: Oliver Lawrance
Production Company: Independent Films
Creative: Precinct / Direct
DOP: Oliver Lawrance
Editor: Andrew Soo
Post Production: Postmodern, Sydney.
Sound Design: Nylon Studios
Music Composition: Oli Chang at Nylon Studios.

Ami Brophy, most recently the Executive Director of the Clio Awards, has been named the new Executive Director of the internationally renowned Art Directors Club, based in New York. She succeeds Myrna Davis, who is retiring from the not-for-profit creative organization after an accomplished tenure of 14 years. The announcement was made by Paul Lavoie, President of ADC and Chairman and Chief Creative Officer of TAXI.
"For the past 87 years, ADC has played a pivotal, inspirational role for creatives of the advertising, design and, more recently, interactive communities," says Brophy. “The ADC is a vibrant, relevant and thriving organization. As the first creative collective of its kind—with a tremendous legacy rooted in bringing together creative leaders—it is ideally positioned to combine key disciplines and reflect the changing nature of great creative work.
“The Club is going to call upon its prestigious history as it continues to extend its reach into new fields and horizons," she adds.
“Ami brings great leadership qualities to our Club, as well as a true passion for the creative field," says Lavoie. “She played a huge role in the growth and success of the Clio Awards and Festival, and before that her work as publisher of Adweek brought her in touch with the key issues facing a rapidly-changing media environment. She understands the creative space, and she’s plugged into the business."
“This club has always been about looking forward while building on the work of great leaders of the past," says Lavoie. “Everyone from Paul Rand and Charles Eames to Jay Chiat has been recognized by the ADC. As a not-for-profit with famously high standards and a mandate to give back to the industry through its programs, it occupies a special place. Its new leadership is committed to furthering that role."

KODAK and AWARD are pleased to announce the KODAK AWARD New Director Of The Year.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
The initiative offers new directors the opportunity to showcase their brilliance in front of hundreds of creatives and commercial production representatives at two special awards evenings to be held in Sydney later this year.
"Kodak continues to look for ways to foster creativity and recognise excellence," says Ingrid Goodyear Director of Marketing and Operations, Kodak Entertainment Imaging, Greater Asia and Japan Regions. “With one third of the world’s advertising emanating from the Asia Pacific Region we are very fortunate to be able to embrace a genuine variety of ideas that stem from the cultural diversity within the region. The KODAK AWARD New Director Of The Year provides the ideal vehicle for the industry to discover new talent whilst promoting a new generation of creativity. "
A distinguished panel of international directors and creative directors will judge the entries and finalists will be showcased at a special New Directors’ event. The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held on November 30th 2007 and attended by up to 800 of the finest industry members from the region.

To register your details and receive the Call for Entry in mid July, email award@awardonline.com with New Director in the subject line.

Wrigley's wanted to celebrate the famous Hubba Bubba bubble in a fresh and interesting way.
To do this DDB Sydney created a

commercial

that showed the extreme lengths a child might go to, to keep his bubble alive.
As we travel through a house we see all the sharp objects have been mysteriously covered in bubble wrap, oranges, corks and polystyrene. We discover it's the clever workmanship of an industrious little boy, protecting his most prize possession.
Thus 'Long live the bubble'.

Client:  Wrigley's
Product: Hubba Bubba
Title: Long Live the Bubble
Agency: DDB Sydney
Executive CD: Matt Eastwood
CD: Steve Back
Copywriter:  Charlie Cook
Art Director: Simon Johnson
Agency Producer: Claire Seffrin
Director: Justin McMillan
Producer: Sam Levene
Production company: äht( 

JWT Sydney has put to air a

a new commercial

for Kellogg's Allbran.

Client: Kelloggs
Product: Allbran
ECD: Andy Mckeon
Deputy CDs: Andy DiLallo, Jay Benjamin
Creatives: Jon Lamb, Sarah Troon
Suit: Simon Murphy
Agency Producer: Amanda Slatyer
Production Company: Plaza films
Director: Dave Klaiber
Producer: Susannah Phillips

JWT Melbourne has put to air a

TV commercial

for Ford to highlight their sponsorship of AFL teams at a grassroots level.
The spot shows Barry Hall returning to his hometown and taking on his former club, the Broadford Under 11s. It's just Barry vs the team of Under 11s. For those not familiar with the game, Barry has a bit of a reputation as a bad boy. He's been known to suffer from 'white line fever' - a euphemism for pitch rage. And indeed, in the TVC, Hall takes a few swipes at the kids. The boy he pushes over is, in fact, his nephew. The coach of the Under 11s side was actually Barry's childhood coach and during the shoot, pulled out the team photo from when Barry was a little tacker. Two of the women cheering are Barry's mum and his aunt. The jersey Barry sports was made for the shoot and has a 'BHFC' logo on it - Hall signed it and it has been donated to the club.

Agency: JWT Melbourne
Writer: Scott Glennon
Art Director: Jason Ryan
CD: Jeremy Wynne
Account Director: Ben Epstein
Agency Producer: Justine Kubale
Production Company: Renegade
Director: Sean Byrne
Producer: Richard Hearman

Nick Robertson has joined Shots 'World Top Ten most awarded Production Company' Plaza Films, after spending the last eight years directing out of @radicalmedia. Robertson will continue to partner up with his producer Kim Kirby who has been working with him over the last year.
Robertson’s work is notable for a combination of strong visuals and FX, originally having made his name as a top automotive director with spots for Ford, Toyota, and Audi. More recently, he has grabbed attention with some humourous work for Fox Sports through Saatchi & Saatchi, Sydney.
He has just completed campaigns for Westpac Earth through The Campaign Palace, Smirnoff Ice and Canon through Leo Burnett and Mountain Dew with BBDO.
Peter Masterton, Plaza EP says: “We’ve always admired Nick’s work for its stylish look and more recently some great wry humour. He’s obviously one of the top visual talents in the region and we are extremely happy to have him join us at Plaza. We’re really looking forward to helping him take his career to a whole new level".
More information or a copy of his reel, please contact Plaza Films on 02 9212 4900 or Kim Kirby on 0414 744 028.

IdeaWorks, Sydney has produced its first major campaign for Hyundai since winning the retail portion of the automotive account in March.
The new

TV commercial

, which has just gone to air, introduces a new retail positioning for the brand based on the idea that Hyundai is Australia’s most generous car company.
The campaign features a presenter and a wandering busker, lamenting the lack of generosity in the world before discovering that generosity is alive and well at your local Hyundai dealer.
Television will be supported by a major print and point of sale campaign through the May and June Mid Year Sale period.

Writer: Rodd Martin
Art Director: Paul Lo Russo
Creative Director: Jono McCauley
Agency Producer: Laura Langdon
Group Account Director: James Cleary
Production Company: Plush Films
Director: David Jagoda
Producer: Josh Jenkins
Sound: Song Zu

A new campaign to raise the awareness of heart attack symptoms was the collaborative result of many professionals giving their time to the National Heart Foundation of Australia. While heart disease is Australia’s biggest killer, NHF relies almost entirely on donations to fund its extensive education, health and research programs.
Peach, Newcastle created the print, radio and

TV commercial

which was produced free of charge by the Sydney Film Company. Special thanks also go to Panavision and all film crew, the editors who cut the 30 and 15 second spots, Frame, Set and Match who provided post facilities and Original Works for music and sound mix.
Peach Creative Director Mike Preston worked alongside SFC director Tony Sherwood and producer Pip Shuttleworth to ask people to ‘listen to their heart’ for the signs of heart attack. Says Preston: "It’s amazing to think that you’re having a heart attack and don’t even know it. This campaign will certainly raise awareness and save lives, thanks to all the fantastic people in this generous industry who gave their time and facilities free of charge".
The campaign will run as Community Service Announcements during and after Heart Week.

Agency: Peach, Newcastle
Creative Director: Mike Preston
Writer: Dee Madigan
Agency Producer: Kaye Brennan
Account Director: Pete de Jong
Production Company: Sydney Film Company
Director: Tony Sherwood
Producer: Pip Shuttleworth

In a major revamp, Saatchi & Saatchi Wellington has hired Australian Tim Hall as creative director and former Lowe Auckland GM Cameron Harland as general manager.
From 2000 to 2004, Hall (pictured) was deputy creative director of Clemenger BBDO in Sydney, and more recently he has been freelancing in Sydney including with Saatchi's.
Says Mike O'Sullivan, Saatchi & Saatchi New Zealand's Executive Creative Director: "Tim's one of those rare people who combine creative flair with experienced management. He's done great work for us in Sydney and he's really excited about joining the Wellington office. He and Cameron will be a great partnership and they'll both be real contributors to us nationally".
Says Andrew Stone, CEO of Saatchi & Saatchi New Zealand: "I've known Cameron for a few years. He's a Wellingtonian, and was a client of Saatchi's Wellington when he was at the Rugby Union. He worked for our London office overseeing Toyota and more recently was GM at Lowe. He's full of energy, full of great ideas and keen to get stuck in."
Stone said in the last three years, under the leadership of Jonathan Russell, the Wellington agency had increased in size, in the quality of its creative work and in the breadth of work it is now undertaking for its clients: "All of that has been fundamental to Saatchi & Saatchi being named Agency of the Year by NBR, Campaign Brief and B&T Magazine.
"Jonathan has also been leading our expansion into the field of "Shopper Marketing" with the focus of turning shoppers into buyers. It's a huge global focus for us, and we have 400 professionals through the Saatchi network who specialise in that area under the brand Saatchi X. We've asked Jonathan to step up and lead that initiative for us nationally, becoming the New Zealand GM of Saatchi X. Jonathan will continue to be based in Wellington and will continue the partnership with clients there in a Shopper Marketing capacity."

An Aussie blogger just back from a trip to NZ, points out that the current BMW 'Pinball' outdoor poster in Auckland, created by Colenso BBDO, is the same concept as an outdoor poster created by FCB Melbourne for Honda two years ago. It was featured in CB's 'Seen+Noted' at the time.

A commercial for Snickers called 'Hoedown', written by Paul Reardon (top left) and Jonas Peterson (bottom Left) from Clemenger BBDO Melbourne, has won the 2007 Gold Siren award for best radio ad of the year, as well as a Silver Siren for winner of the single advertisement category.
The Snickers ad, announced today as winner of the industry’s annual award for creative excellence in radio advertising, will be automatically entered into the Cannes Radio Lions to be held next month. The two-minute spot is the length of an entire ad break on radio and goes against the tradition of shorter, more frequently played radio spots.
The winning commercial can be heard via the following link:
http://www.sirenawards.com.au/winners.cfm
Judge and member of the Siren Creative Council, comprising leading creative directors from national advertising agencies, which judged the Award, and last year’s Gold Siren winner, John Mescall of Smart agency in Melbourne said: “Hoedown won because it started life not as a radio commercial, but as an idea. And it was then brought to life free of the usual constraints most people put on themselves when creating a radio ad (it has to be 30 or 45 seconds, it needs a gag with a voiceover at the end, etc, etc). So it’s different, but still relevant. Which is what we all look for in a good ad, regardless of the medium."
A series of ads for Boag beer called 'French', 'Teddy Bears' and 'Roses' written by Glenn Dalton and George Freckleton from agency, AJF Partnership in Melbourne won the campaign category and a Silver Siren Award.
Judge Rem Bruijn from agency Make said the three ads in the campaign for J. Boag & Sons were all well executed: “A fresh conceptual premise, nicely written with a soundscape that stands out in the medium for the fact that it is so inviting to listen to. It left me looking forward to hearing the next instalments in the campaign."
The other winner at today’s presentation included a Silver Siren Award for the 2007 craft category winner, awarded to Song Zu in Sydney for an ad for Commercial Radio Australia called 'Shareholder'. The ad was produced by sound engineer, Rod Enright and written by creative director, Ralph van Dijk.
Judge, Brad Grisaffe of Audiobrien said 'Shareholder' stood out amongst the other craft finalists because of its superb production and execution of the brief: "As a listener, I was transported into the fictitious Annual General Meeting setting…I felt like I was there."
Chief executive officer of Commercial Radio Australia, Joan Warner said it was very pleasing that one of the industry brand campaign ads had been chosen as a winner in the craft category – which recognised the important role played by sound engineers in making radio ads.
“We have made a conscious effort to push the boundaries in our radio campaign and set an example about what great results can be achieved – which has been recognised today with a Silver Siren," Ms Warner said.
She said the credibility and importance of the Siren Awards was growing each year. “The Siren Awards provide a fantastic opportunity for excellent Australian radio creative to be recognised both at home and again at Cannes, alongside the world’s best," Ms Warner said.
This year’s Siren winner is the third in a row from an agency based in Melbourne. Last year’s winner was an ad for Bic Pens called 'Chicken Inseminator', written by John Mescall, Rebecca Newman and Malcolm Chambers from Smart. The inaugural Gold Siren Award winner in 2005 was the Victoria Bitter campaign, written by Josh Stephens and Ben Coulson from George Patterson Partners in Melbourne, with creative director, James McGrath.
The 2007 Gold Siren winner was announced today at a breakfast in Melbourne hosted by popular Austereo drive duo, Hamish and Andy and featuring renowned Australian comedian, John Clarke.
The breakfast was followed by a Masterclass, a creative seminar, also featuring Hamish and Andy and John Clarke as well as the Australian Cannes Radio Lions judge for this year, Ralph van Dijk of Eardrum Australia, who will run several interactive sessions on how to write world-class radio ads. The Masterclass also featured Dr Rebecca Huntley, a researcher and author who will talk about reaching Generation Y effectively.

ADSHEL and AWARD has announced that Luke Fox is the winner of the 2006 craft programme. The prize includes an Adshel media campaign to use for a Charity of his choice, AWARD Membership for one year and a free ticket to the AWARD Presentation Evening in late November.
AWARD Silver Sponsor Adshel set the creative brief, and students had to demonstrate how Adshel media connects with the broader community. AWARD Committee Member Simon Cox, Head of Art at Publicis Mojo, Sydney judged the work along with Anthony Xydis, Marketing Director and Marie Comito Marketing Manager from Adshel.
Anthony Xydis from Adshel says: “We were really impressed with the level of effort that the students went to with the development of their ideas and getting involved with our brand to respond to the brief. The work Luke submitted (pictured) stood out because his idea reinforced the importance of the bus shelter and its placement and relevance in the community. We’d like to thank all the students for their work. We really appreciated the time and effort they spent on the project. Many thanks to AWARD for a fantastic program – one of the best we have been part of as a sponsor. We look forward to continuing the relationship in 2007."
Fox completed AWARD School in 2006. He was placed in the top ten and has gained industry experience at The Glue Society, Three Drunk Monkeys and The Campaign Palace where he wrote and produced two TVCs.
Simon Cox will once again convene the programme in 2007: “Adshel Create AWARD Craft gives young creatives the opportunity to take their creative thinking further and learn the all important next phase once they have that big idea – crafting it."
The Adshel Create AWARD Craft workshop will recommence in Sydney in mid August, and launch in Melbourne for the first time. The program will take the top AWARD School Graduates and Junior creatives through workshops in out of home advertising, copywriting, art direction, photography, radio production, print production and typography.
For more information and a booking form please contact Pauline at AWARD
02 82973843 or email pauline@awardonline.com

For the second consecutive year Cooch Creative ran its surf school on Legian Beach at the Asian Advertising Awards in Bali.
The only rule at Cooch’s surf school is that you can’t go home until you stand up.
Some of the biggest (and smallest) names in global advertising puffed, paddled and struggled to get to their feet but they did it, eventually. Everyone was revived with a cold Bintang or two afterwards. Once again it proved to be a lot of fun and a great ice breaker for the judges.
Ex World Champ and big wave rider, Jake Paterson dropped by to give a few tips which didn’t seem to make much difference to the participants.
Surf School Participants:
Rachel Dennis – Getty Images
Jureeporn (Judy) Thaidumrong – ECD Jeh United Thailand
Andy Mckeon – ECD JWT Australia/New Zealand
Corrie Jones – Bluestone Films Australia
Kim Shaw – Campaign Brief
Guy Venables – Look Photographers Production
Brad Roseberry – ECD BBDO New York
Paul Catmur – ECD, Y&R Australia and New Zealand
Steve Samuel – Creative Partner, Cooch Creative Sydney (sometimes).

Boutique photographic and production agency Miss Bossy Boots is expanding and opening its office in Sydney after eight successful years in Melbourne.
Representing 11 commercial photographers and a team of stylists and hair & make up artists, Veronica Moore – director of Miss Bossy Boots has seen several ventures go ahead this year with a fashion launch to promote her new creative team, an upcoming exhibition in May and now the opening of the Sydney office.
Head of Marketing in Sydney is Kerry Lennon (pictured) who has previously worked at advertising agencies BMF, DDB and FCB.
As with Melbourne, the Sydney office will offer the full range of production services.
For further details and to see the work Miss Bossy Boots does, check out the website at www.missbossyboots.com.au.

Saatchi & Saatchi Sydney has regained the number one spot in the 2007 Campaign Brief Creative Rankings, which have just been published, a position held by Colenso BBDO Auckland for the last three years. Saatchi’s are nearly 500 points ahead of Colenso and nearly double the points of third placed George Patterson Y&R, Melbourne.
Rises this year include George Patterson Y&R Melbourne (from #14 to #3) thanks largely to the success of the Carlton Draught ‘Big Ad’, Saatchi & Saatchi Auckland are back up there where they belong (from #12 to #4), Lowe Hunt Sydney have rocketed up the chart (#46 to #6) thanks to the Lynx Jet girls, Publicis Mojo Melbourne (#13 to #8) and TBWA\Whybin Auckland (#48 to #12) on the back of the Adidas ‘Be the Ball’ work.
Some nasty falls include DDB Auckland (#3 to #7), BMF Sydney (#6 to #9), Clemenger BBDO Wellington (#6 to #10), M&C Saatchi Sydney (#5 to #13), Leo Burnett Sydney (# 8 to #16), DDB Sydney (#10 to #22), M&C Saatchi Melbourne (#22 to #35), Whybin\TBWA Melbourne (#24 to #45) and Whybin\TBWA Sydney (#18 to #29).
In the Top Creative Directors' chart, David Nobay, ECD of Saatchi & Saatchi Australia, is the new #1, taking the top spot off Toby Talbot, CD of DDB Auckland. Richard Maddocks @ Colenso BBDO Auckland retains the #3 spot, followed by Darren Spiller, ECD of Publicis Mojo Australia (up to #4 from #10), Mike O'Sullivan, ECD of Saatchi & Saatchi NZ (up to #5 from #7), Nick Worthington, ECD of Publicis Mojo Auckland is #6 (down from #5), James McGrath, ECD of Clemenger BBDO, Melbourne is #7 (up from #18), Adam Lance, former CD of Lowe Hunt Sydney, now a consultant, is #8 (up from #74), his boss Lionel Hunt is #9 (up from #106) and former DDB Auckland CD Paul Catmur, ECD of Y&R Australia/NZ is #10 (down from #4).
In the Top Creatives chart, four current and former Lowe Hunt Sydney creatives share the #1 spot thanks to their Lynxjet campaign: Dejan Rasic, Simone Brandse, Michael Canning (now at BMF Sydney) and Howard Collinge (now a consultant). They take the top spot from former Saatchi NZ CD Toby Talbot at DDB NZ (#5), followed by former Saatchi NZ creative Steve Back (DDB Sydney) at #6, former Saatchi NZ team Dave Bowman and Matty Burton (now both at Droga5, New York) at #7 and #8 respectively, former Lowe NZ CD Josh Moore (now consulting) at #9 (down from #6) and Guy Roberts from TBWA\Whybin Auckland at #10 (from nowhere) due to his contribution to the Adidas 'Be the Ball' work.
In the Network Rankings, BBDO, for the third year running, is once again firmly on top, well ahead of arch rivals Saatchi & Saatchi at #2, Publicis at #3 and Y&R at #4.
The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and - back after a long break - the Caxtons. (The Kodak Gongs, which have been counted for the last two years since their inception - have since merged with AWARD).
To subscribe to Campaign Brief contact:
perth@campaignbrief.com

Lion Nathan, via agency BMF Sydney, will on Sunday night unveil its latest campaign for Tooheys Extra Dry (TED), when it launches its HarvesTED TVC (best viewed at: http://www.harvested.com.au/tedtv), but CB Bloggers get to see it first today (5pm, Wed). The spot is just in time for Cannes, and CB Blog believes it will get a Lion, hopefully a Gold one. What do you reckon?
National Marketing Director (Acting) Paul Foster says that HarvesTED is far from being a rehash of past campaigns: “HarvesTED really is like nothing else beer drinkers have ever seen. It’s a weirdly wonderful cinematic mini film for TV, cinema and the internet that takes the desire and want for TED’s clean crisp taste to a whole new level by focusing on the care and attention that goes into ‘creating’ TED. It certainly breaks new ground and shows that anything’s possible when the desire for the clean, crisp taste is strong enough," he said.
Commenting on HarvesTED’s fantastical farm, pod people, bizarre machinery and rockabilly quiffs, Executive Creative Director at BMF, Warren Brown, said: “Tooheys Extra Dry has a tradition of delivering unexpected and highly creative ideas to the market. HarvesTED has opened up a whole new territory for TED, both strategically and creatively; the passion that goes into making TED and the desire for the clean crisp taste are captured in a creatively adventurous idea that literally breaks new ground. It is an idea that is iconic, will set the bar even higher for beer advertising in this country and provide plenty of fertile ground for more innovative and unexpected ideas in the future."
Like Lion’s recently successful campaigns for TED on tap and TED Platinum (both of which were created in collaboration with BMF), HarvesTED is a fully integrated, multi touch-point campaign, including two-way communication mediums that allow drinkers to play a role in shaping the entertainment, an important consideration for the 18-29 year old target market.
“TED consumers are part of what we refer to as the ‘screen’ generation which means we have to communicate with them no matter what ‘screen’ they prefer whether it be a television screen, movie screen or computer screen. Basically our approach with HarvesTED is to interact with consumers at every possible opportunity and to enable them to play a part in forming the entertainment," Foster said.
“We’ve also made a significant investment in bringing the brand to life at the point of purchase through innovative materials across the on- and off-premise trade on a national basis.
“In the same way our Tongue and War of the Appliance ads raised the bar for alcohol
advertising, we expect HarvesTED to have a similar effect, engaging, entertaining and
connecting with our core 18-29 year old market to continue driving consumer adoration and value creation for the brand in the marketplace."
Steve Ayson, whose short film was recently selected for Cannes and who is currently in preproduction for his first feature, directed the TVC with post-production and effects handled by Animal Logic, the team behind current international cinema hit “300". HarvesTED’s music was composed exclusively for the TVC and is an original score comprising samples and recorded tracks created by Aussie band, Decoder Ring. Known as a gifted musical outfit, Decoder Ring was behind the acclaimed musical score for Cate Shotland’s film, Somersault.
The 90 second TVC launches on FTA television this Sunday, 6 May. The HarvesTED website, which includes interactive games using real video and original music composition, will go live at www.harvested.com.au from 3 May.

Executive Creative Director: Warren Brown
Art Director: Jed De Pyper
Copy Writer: Kim Neidhardt
GAD/Account Director: Nick Garrett/Fleur Kennedy
Agency Producer: Mandy Payne
Director: Steve Ayson
Production Company: The Sweet Shop
Strategic Planner: Fabio Buresti

Three months into the creative director's role at Belgiovane Williams Mackay Sydney, Luke Chess has made a significant round of new hires. Writer Yanni Pounartzis (pictured top), ex The Campaign Palace and Leo Burnett, has agreed to take a full time Creative Group Head role, after spending the last few weeks at BWM in a freelance capacity. And art director Derrick Kim (pictured left) has been tempted back from BBDO Singapore, to partner writer Damian Fitzgerald.
Says Chess: "Yanni and Derrick are both challenging thinkers who can generate campaignable ideas across a range of different media. That makes them pretty hot property creatively, and we at BWM are pleased to have snaffled them both.
"In fact Derrick's award record, including Cannes Gold and AWARD Silver, would be the envy of many more experienced creatives."
Chess adds that ex-Whybins junior team James Blow and Mike De Tullio will join BWM from next Monday: "They'll help bring even more fresh ideas to the table," adds Chess. "And
that means even better creative for BWM and our clients."

Despite assurances that it would not be affected by the collapse of Silversceen Auckland in early January, Silverscreen Sydney has itself gone into administration.
Tom Dawson at GHK is the administrator who said yesterday he will be emailing exact details of the situation. Hopefully he will do so soon.

This for today's Crikey.com.au newsletter......

Creative exploitation goes better with Coke

An advertising insider writes:

Ad agency Singletons have asked 20 TV commercial directors (whom they consider young & groovy etc) to submit treatments for a 1-3 minute film ... featuring ... Coca Cola.

They will then choose 10 directors from their treatments and fund them to $30,000 to make their films. Apparently the Coca Cola stuff is be featured as "revitalising" (whatever that means).

All this is "top secret" of course and the invited have to swear secrecy. The Singleton owned production company Plush Films is involved. The films are to be released on the internet and will remain the property of Coca Cola.

OK, what it means: 20 young Directors, paranoid about the current lack of work in the industry, will all be killing each other to get their scripts together in the hope of staying young and groovy in the eyes of the agency and the production house. They will be "buying" the jobs.

There is no way that they can create these films on this sort of budget unless they cash in all their favours with crew and editors etc. They have to provide all the services for the $30,000. Most 45 second commercials cost at least $150 - $200 thousand to produce. Minimum.

Who is the beneficiary? Coca Cola. They get to run a hip and groovy viral internet campaign at a bargain basement price! And Singletons for getting all this exposure (which will be trumpeted in all the trade mags etc) for the 3rd World price of $300 thousand - total. They'll make a million miles out of it.

The directors who are put in this melee will think they are being positioned for future jobs ... but there's too many of them for any benefit to flow back to an individual. It stinks. Coca Cola goes Tropfest.

And the poor bastards "invited" to submit are too scared to refuse - thinking they'll be seen as not excited/team players etc and will miss future pitches for one of the world's biggest advertisers.

It's the sort of idea only a couple of creatives on a long lunch would dream up. If ever an Agency needed an outing, this is it.

Ted Horton, of Dewey & Horton, Melbourne, is one of Australia's advertising legends. The "short order cook, done well" has, in a parallel life, created every Liberal Party Federal Election campaign since 1998 and been responsible for David Jones’ television advertising for the past 8 years. Not to mention Dine, Cointreau and 'Only Wool can do it'.
After some intense negotiation, Horton has agreed to visit Perth for 24 hours and dispense some of his wisdom.
Is process killing creativity? Who is responsible? Are clients getting the best from their creative people? How do you talk to "Aussies"?
Join one of Australia's most prolific and talented advertising thinkers as he poses some key questions in a provocative and entertaining luncheon session which mustn't be missed.

When: Friday 11 May, 2007
Where: The Duxton Perth Hotel
Time: 12:00 pm for a 12:15 pm start

Cost: $78:50 (inc. GST) members
$98:50 (inc. GST) non-members
$50:00 (inc GST) for student members

RSVP: NOT later than 5:00 pm on Tuesday, May 9 to admin@padc.com.au

Tax invoices will be issued on receipt of booking.

All of the US and UK judges in Bali for the Asian Ad Awards reckon this new SmoothE campaign (8 commercials) from JEH United Bangkok is a big contender for Gold, if not Grand Prix, at Cannes this year.

Also a certain Gold Lion and a contender is the Happydent 'Palace' tvc (above) from McCann, India.

There is a Hakuhodo Japan Panasonic Batteries Titanium idea where 100 batteries were used to make a plane fly. Droga went for it at AdFest and it won Best of Show in Bali. No doubt it will win a Titanium Lion.

Now in the 22nd year, the London International Awards (LIA) is calling for entries.
Their distinguished worldwide Jury Panel is comprised of some of the most talented, recognized and awarded professionals in their respective industries. The 2007 distinguished Jury Presidents are outlined below:
Advertising Jury President
Tony Granger, Saatchi & Saatchi, New York
Design and Package Design Jury President
Anders Kornestedt, Happy Forsman & Bodenfors, Goteborg Sweden
Digital Media Jury President
Mark Chalmers, Strawberry Frog, Armsterdam
Grand Prize and Winner Statues will be presented at their annual Awards Ceremony to be held in London in November. A hardbound full-colour Annual will be distributed to Award Show attendees at the Ceremony, distributed to all entrants and circulated at a Worldwide Presentation Tour. This tour will commence directly after the Awards Ceremony and continue for six months, making it the most extensive tour of its kind. This international stage provides LIA Winners the exposure their talent deserves, while proving that great work translates globally. It gives the advertising industry, design community, the interactive media industry, students and the general public the opportunity to view the outstanding concepts and craftsmanship of the LIA Winners.
In a change to the judging process this year, LIA has implemented a system that will enable the Jury to award Gold Statues, Silver Statues, as well as Finalists.
For further information about The London International Awards and to access the 2007 entry kit, please visit: http://www.liaawards.com/

DEADLINE for ENTRIES: Monday, 11th June 2007

GetUp, an independent, not-for-profit community campaigning group, is starting a brand new media project today: 'Oz in 30 Seconds' – a chance to have your vision of Australia shown on national prime time television during the federal election.
This innovative, high profile national project could make a great launching pad for talented and aspiring filmmakers, actors and scriptwriters.
The project begins today. Check it out now at www.ozin30seconds.org and get filming!

Here's the basic brief:
Make an Ad: In 30 seconds, show a slice of your vision: maybe it's a call to action on an issue close to your heart, perhaps an idea that brings us closer to the Australia you want to live in; or your take on a major policy or event.
Submit online: Follow the instructions on the Oz in 30 Seconds website to submit your ad. Entries open today, and close June 30.
View and Vote: Whether you make an ad or not, from July you'll be able to view and vote online to help determine the best. The top 10 ads - as voted on by you - will be submitted to the celebrity judging panel (including ABC-TV movie reviewer Margaret Pomeranz, and the advertising industry's Director of the Year Bruce Hunt - second-unit director of The Matrix). The winners will be announced at a five-star gala awards night at the Sydney Opera House on August 1, and if you're one of the finalists, you will be flown to Sydney to attend.
Watch ad on air: Come election time, the top ad will be broadcast on national, prime time TV. The first political ad authorised by you. Because this year we're not waiting for them to sell us their agenda. We're showing them ours.
With over 180,000 GetUp members in on the project, all videos will be viewed online by a huge audience. Ten finalists, as decided by popular vote, will also be flown to a gala awards night at the Sydney Opera House on August 1, where a panel of celebrity judges, including leaders of film and advertising industries, will announce a winner. The winning entry will then be broadcast around the country as Australia’s first political ad authorised by the public. This is sure to generate free media above and beyond the immediate audience.
Entries are welcomed from filmmakers, advertising professionals and anybody with a camera and some creativity! The project begins today. Check it out now at www.ozin30seconds.org and get filming!

10 Regent Street, Prahran is the new home of Renegade.
Please note their new telephone:
+ 61 (0) 3 9526 3300