July 2007 Archives


This commercial, via agency Clemenger BBDO, Sydney is a follow up to the RTA ‘Pinkie’ spot that is currently airing. Unlike the ‘Pinkie’ spot, which spoke to the wider community, this spot has been designed to talk specifically to young guys.
Like its predecessor the implication of the ad is that if you speed - you are making up for some personal inadequacies.
The spot advertises a new product - an extra small condom - that is perfect for speeding drivers.

AGENCY TEAM:
Account Management: Anne Gibson, Sarah Regan
Copywriter: Chris Pearce
Art Director: Baz Baker / Pic Andrews
Media: Jordaan Knaap, Customedia
Print production: Sean Elvin
TV Producers: Denise McKeon, Laura O’Connor
Account Planner: Gillian McNaughton / Taz Bareham

PRODUCTION COMPANY:
@radical.media

The final deadline for Entries to The Work 07 delivered to Campaign Brief's Perth office is this coming Friday August 3rd. No extensions, judging starts first thing Saturday.
The Work is Campaign Brief’s annual publcation that showcases the very best advertising from Asia, Australia and New Zealand. The Work is beautifully presented in a case bound, high quality book that provides a definitive record of regional creative standards for 2006.
This is the sixth year of publication for The Work and what sets it apart is the unique judging criteria - Entry is free to any agency in the region – our only proviso is that the ad must already have passed judgement and won an award at an existing national, regional or international awards show. Last year over 240 agencies submitted their best work and from the judging 400 ads/campaigns were included for publication in the book (including 100 tvcs, radio spots and integrated ideas that were shown in full on the two DVDs).

If you have not received a PDF Call for Entry kit as yet email:
asia@campaignbrief.com

By Mark Weekes

ONCE UPON A TIME, there was a very successful Film Company, called ‘The Very Successful Film Company" and it made very successful films.
As with most film production companies, it had a Production Manager called Fiona. (Naturally, that does not mean that all Production Managers are called Fiona, but that most film production companies have a Production Manager. This one just happened to be called Fiona.)
And, as with most VERY SUCCESSFUL Film Production Companies, it also employed an accountant called Nigel. (It is true that many accountants are called Nigel, and therefore this observation needs no qualification, other than to note that film production companies that are not very successful often don’t have an accountant at all, or tend to leave the accounting process to the receptionist or the cleaner.)
Now Fiona and Nigel did not necessarily see eye-to-eye in all matters, or, for that matter, in any matter at all. This was probably due to the fact that Fiona, as Production Manager, was responsible for spending money, whilst Nigel saw this activity as being essentially profligate, extravagant and totally superfluous to the business of making very successful films.
Take film stock. Nigel saw it as being out of the question that, having spent many thousands of dollars on hiring a very expensive camera, Fiona thought it necessary to pay for film stock as well. After all, Nigel had succeeded in progressively recording thirteen hundred episodes of ‘Sexless in the City’, the gripping tale of a down town firm of Financial Planners, on a single VHS tape he had bought in a second hand shop twelve years ago.
Nigel suggested using cling film instead. It was much wider than 35mm and thus much better value; it could be bought from any supermarket, it wasn’t susceptible to light, or changes in temperature, thus much more user friendly, and it cost $4.95 per roll instead of $495.00.
After a long argument and several beverages (spiked double espressos for Fiona, a chamomile infusion for Nigel), Fiona managed to convince Nigel that running 40 meters of Gladwrap through an Arri 535B would probably render the camera unserviceable (not exactly the word Fiona used); it was also unlikely to result in a very successful film.
Nigel then found out that they could save on the budget by buying returned film stock - recans and short ends surplus to requirements. Fiona conceded that this was possible; they often used returned stock for testing purposes or for low budget jobs. However, as a very successful film company, it was not worth the risk cutting corners in the making of a very successful film.
Nigel finally got his way when he insisted that Fiona change supplier to one who agreed to take back any unused stock. At least that way there would be no wastage at the end of the shoot. When Fiona asked what the supplier did with the returned stock, Nigel said they obviously threw it away or passed it on at a discount. And when Fiona asked how such a supplier could survive in business, Nigel replied that they must have a good accountant.
As times were hard, Nigel’s argument prevailed and Fiona took delivery of the first consignment of stock. She was assured by the supplier that every can of film was pristine. The coffee stains, water marks and cigarette burns were superficial; the fact that the sealing tape was upside down must have been due an error on the assembly line; and the can itself being buckled would obviously have no effect on the film within, as it was designed to cope with rough treatment. All the same, Fiona did get a ten percent discount and a free bottle of chardonnay, even though she hadn’t asked for it!
All went well on the shoot, and it looked as though the Very Successful Film Company would soon have another very successful film for its show reel.
Unfortunately, the Lab called Fiona the next day to say that the neg was ratshit and they couldn’t get an image.
The client sued the Very Successful Film Company for a squillion.
Nigel proceeded to undertake the management of an efficient and trouble free liquidation of the Very Successful Film Company, and went on to make a substantial name for himself by repeating this operation for many other companies.
Fiona decided to pursue a less stressful career and joined the SAS.
And they all lived happily ever after.

(Mark Weeks is the owner of Sound & Vision Stock Shop, suppliers of motion
picture film stock to very successful film companies. He is not an
accountant.)

Award-winning performance director Chris Houghton has joined the team at Spirit Films.
Houghton’s work features some of Australia’s most respected actors and has screened at major festivals worldwide including Cannes, London, Palm Springs and Chicago International Film Festivals.
He is headed for the AFI Awards later this year with his short film 'Swing' (pictured), one of the nominees in the category of Best Film.
Also joining Spirit Films is director Joe Pirrong, who has emerged from an extensive background of directing in Europe; he now calls Australia home. His strong visual style and design sensibility is influenced by an odd mix of contemporary and classic.
For a copy of Chris Houghton or Joe Pirrong’s latest reel you can call Paula Smith on +61 8 8363 8377 or email paula@spiritfilms.com.au or check out their website: www.spiritfilms.com.au
The Sydney industry was treated to brilliant work from 18 of the world's hottest young directors on Thursday night when the AFA and Saatchi & Saatchi screened the 2007 Saatchi & Saatchi New Directors' Showcase reel at the Academy Twin Cinema in Paddington.
The CB Videoblog was there to capture the event - thanks to the support of Filmgraphics, Dubsat and The Lab - including the full reel, courtesy of Saatchi's.

  • ORDER THE DVD
  • of the Saatchi & Saatchi New Directors' Showcase from the AFA - at only A$40 (incuding GST) it's terrific value.

    CANBERRA: SEE FOR YOURSELF



    Australian Capital Tourism has launched a new tourism campaign created by ZOO Advertising in Canberra.
    Spearheaded by two 30 second TVCs, the campaign tagline 'See for yourself' takes a humorous approach in deliberately disrupting clichéd perceptions of Canberra and introduces new, unexpected experiences as a reason to visit.
    Experiences include actually meeting a cheetah, hands on fun entertainment for the kids and the diverse wineries within the Capital region, inspiring Australians to take a closer look at what their Nation’s Capital has to offer.
    The campaign remains true to the brand essence that the Nation's Capital is home to the "Australian Story", told through the array of award winning national attractions, and adds a depth and breadth to the experiences on offer by promoting additional unexpected delights.
    Says ZOO creative director Ken Buchan: "Canberra as a destination is plagued with the negative associations of being the seat of the government, the media often report to the nation 'Canberra raises taxes' or 'Canberra goes to Iraq', Canberra is repeatedly lumbered with the seriousness of a politicians dry rhetoric. The average Canberran is
    nothing like this and you'd be very unlucky to see a pollie in person down here.
    "Also being recently from Sydney myself when I moved down here all my mates either brought up the notion of legal fireworks, those massive roundabouts and Fyshwick! (A reference to Fyshwick sadly never made it through research...)
    Our campaign therefore doesn't fight these thoughts and limited perceptions of our Nation's Capital but rather laughs along with them, and then once they're out of the way introduces an array of unexpected experiences that are often overlooked.
    "So don't let a school excursion be the last time you've visited, there's heaps of great stuff here, come on, See for yourself!"

    Client: Australian Capital Tourism
    Agency: ZOO Advertising, Canberra
    Creative Director: Ken Buchan
    Writer: Ken Buchan
    Art Directors: Clinton Hutchinson, Ken Buchan.
    Designers: Sebastian Carraro, Anthony Nankervis.
    In House Producer: Paula Garner
    Account Managers: Brendan Maher, Zoe Knight
    Press Photographer: Dean Dampney
    Production Company: Republic Films, Sydney.
    Director: Ben Weir
    Cinematographer: Graeme Ross
    Producer: Chris Seeto
    Post Production: Frame Set & Match
    Editor: Duane Fogwell
    Post Graphic Designer: Emile Rademeyer

    Following a highly successful run of new business gains, including giants Fonterra and Vodafone, Colenso BBDO Auckland CEO Roger MacDonnell announced some key changes in Colenso’s management structure.
    Brent Smart, 33 (pictured left) previously General Manager has been named Managing Director, effective immediately.
    “I can’t speak highly enough of Brent’s efforts in the last two years" commented MacDonnell. “He has proven to be a very dynamic and popular leader with excellent strategic skills and a huge passion for creative. He’s the best young adman I’ve encountered and has a huge future."
    Smart has formed a close working partnership with Creative Director Richard Maddocks, 36 (pictured right) who has just been named Executive Creative Director.
    “This move recognises Richard’s strong leadership capabilities as well as his proven creative track record. Richard is openly regarded as one of Australasia’s top creative talents and has driven Colenso to the number one position in Campaign Brief’s creative rankings. Richard is one of those rare creatives who can combine leadership with individual creative brilliance" said MacDonnell.
    Also recognised is Steve Cochran, 40, who has been named Deputy Creative Director. “Steve is a long time powerhouse in the creative department" said Richard Maddocks. “His great work for Air New Zealand and Sky City is amongst the best around".
    In the light of these new appointments, Roger MacDonnell announced that he would be stepping down as CEO and taking up the role as Chairman. “I see my role in the next little while concentrating more on the group rather than the agency" he said. “We are currently working hard on perfecting our ‘best in class’ integrated offer."
    In this regard, an important addition to the team has been Adam Good, 37, previously head of Tribal in Australia and more recently Asia. Adam is recognised as one of Australasia’s best digital leaders and will join both Colenso BBDO and sister company AIM Proximity in the new role of Director of Digital Innovation.
    “I’m very proud of Colenso’s track record" said MacDonnell “and this young team is going to take it to new heights."



    SPARC (Sport & Recreation New Zealand) has launched an integrated campaign to get 18-24 year olds more active - not an easy task. So to make exercise more like fun and less like hard work, Y&R created a competition to invent new sports with the help of comedy duo, Bill and Ben.

    Client: SPARC (Sport & Recreation New Zealand)
    Agency: Y&R, New Zealand
    Creative Director: Chrissie Lahood
    Creatives: Marianne Harvey, Anton Hart, Jeremy Southern, Katrina Jarratt, Bridget Bussell
    Account Team: Jason Wells, Rachael Schnurbusch, Fran Mill
    Interactive Creative Director: Maya McNicoll
    Production Company: Shonky Productions
    Directors: Jamie Linehan and Ben Boyce
    Photographer: Meek
    Retoucher: Chris Clifton




    New Zealand based Robber's Dog has signed director/producer team Gaysorn Thavat and Claris Harvey.
    From drama to comedy, Gaysorn's work has an emotional cut through based on strong performances and story telling. Recent projects include an international campaign for MTV and the Yahoo Xtra merge campaign 'When X Meets Y'.
    Claris returned from London two years ago to work with Gaysorn, having worked on productions for numerous Conde Naste publications such as Vanity Fair and Vogue and campaigns for Top Shop and communications giant, Orange.
    For a copy of Gaysorn's latest reel you can contact Claris Harvey on +64 21 573 236 or +64 9 376 0700 at the office or Mark Foster on +64 21 641 150 or at: mark@robbersdog.co.nz
    A viral campaign created by Blackwood Communications Group, Auckland for the NZ Bakery of the Year challenge - featuring animated gingerbread men doing the haka - has already had 3 million hits from around the world and climbing, according to the agency. It’s also featured on several NZ and Aussie TV and radio stations.
    Says Blackwood art director: Matthias May: "The viral was created for the Baking Industry Association of New Zealand’s (BIANZ) annual Bakery of the Year competition. It was open to public voting for the first time this year, so we thought we’d promote this fierce competition with a fierce challenge – and what’s a better representation of that than the haka?
    "Only two weeks after the public voting opened, the clip’s already had 3 million hits from around the world and climbing. It’s also featured on several NZ and Aussie TV and radio stations. The number of registered bakeries has more than tripled from last year, and several thousand people have voted so far."

    Title: Gingerbread Haka
    Client: Bakers Industry Association of New Zealand
    Agency: Blackwood Communications Group
    Business Development: Ben Lightfoot
    ECD: James Blackwood
    Art Director: Matthias May
    Copywriter: Lil Cameron
    Animation: Kangoo
    Voices: Silverdale Rugby Club
    Sound: Images & Sound

    GETTY ROADSHOW HITS PERTH

    Getty Images recently went to Perth for a four day sales roadshow introducing themselves to agencies and design studios and promoting their new website. Over 100 people packed the upstairs function room at The Subi Hotel for a big party.
    Captions (from top):
    1) Gatecrasher's Kate Miles, Lori Canalini and Rosalba Di Giovanni
    2) Getty Images' Rachel Dennis with Ray van Kempen (303)
    3) Ron Samuel, Aleisha Zappia and Mick Colliss (all Cooch) with John McGuckin (Blue Stone Films)
    4) 303's Belinda Hawkins, Leanne Bartoll, Mandi Oh and Angie Homann with Brendon Rogers (Getty Images)
    5) 303's Sally Somers and Jamie McTavish
    6) Steve Samuel (Freelance), Richard Berney (303) and Andrew Tinning (Marketforce)





    Pie Night Entries – extension granted until Monday 30th July, 5pm
    Check out www.awardonline.com for more details.

    Corbis Image orders due Thursday 26th July at the latest, there is a limit of 10 per person.

    Asia Outdoor Advertising Awards 2007 Jury Chairman Tay Guan Hin has unveiled his picks for the inaugural Awards Jury Panel, including Chuck McBride (pictured), the former star of TBWA\Chiat\Day, San Francisco, who has recently set up his own shop, Cutwater.
    “The quality of any award show depends on its jury panel and I’m sure you’ll recognize every single name," said Guan, JWT SEA Regional ECD. “Some of them have never been to Asia, as I wanted to keep the show as fresh as possible. I hope their diverse culture will make an interested selection in the final result."
    The eight members of the Asia Outdoor Awards 2007 Jury Panel are:
    Chuck McBride, Founder and Executive Creative Director of Cutwater in San Francisco has won literally every major industry award and was a very instrumental part of the world famous “got milk?" campaigns.
    Julian Watt, Executive Creative Director of Net#work BBDO in South Africa who recently walked away with the 2007 Cannes Outdoor Grand Prix and the 2007 D&AD Silver Pencil.
    Thirasak Tanapatanakul, Executive Creative Director of Creative Juice\G1 in Thailand who was named Asia’s Creative of the Year 2006 by Campaign Brief Asia. Thirasak’s creative prowess is legendary in the industry and it’s reflected by his long list of local and international awards.
    Ravi Deshpande is Chief Creative Officer at Contract in India. Among Ravi’s many accolades was the honour of being named one of six living legends of Indian advertising in the last 50 years by the Advertising Club in Madras.
    Doerte Spengler-Ahrens, Managing Director and Creative Director of Jung von Matt in Germany, has won more than 100 awards in her illustrative career.
    Szu Lee, Deputy Chairman and Executive Creative Director of McCann Worldgroup Malaysia won Malaysia its first gold Cannes Lion in 1999 for an ambient idea. Under his stewardship, McCann was named Malaysian Agency of the Year in 2006.
    Satoshi Takamatsu, ECD of Ground LLC, Tokyo is the founder of a new up and coming agency in Japan. While he was in Dentsu, he won the Grand Clio and Best of Show at Adfest for “Goo-Fill the city with questions!" Most recently, his agency was awarded 2 Silver Clios for his Nissin Cup Noodles.
    Zak Mroueh, Chief Creative Officer of TAXI Canada Inc, was ranked one of the Top 10 Creative Directors by Creativity Magazine in 2005. Zak was also trice dubbed Canadian CD of the year while TAXI was named agency of the year four years in a row in Canada.
    The jury will convene from October 1 to October 3, 2007, in Singapore. Results will be announced on October 26, 2007, at the Awards Banquet at Suntec Singapore that will mark the end of the inaugural Asian Outdoor Advertising 2007 events.
    Call for entries for the Asia Outdoor Advertising Awards 2007 are currently open. The deadline for entries is August 31, 2007. Entry kits are available on the event web site: www.asiaoutdooradvertising.com
    The Glue Society's Jonathan Kneebone (pictured) will be one of 14 top speakers from throughout the region at the inaugural Asia Outdoor Advertising 2007 Conference, to be held from October 24 to 26 in Singapore.
    “We’re very proud of to have this calibre of speakers for AOA 2007," said Thomas Ang, General Manager of event organizers FUSE. “Not only are they superb speakers, they will offer a different perspective on outdoor advertising."
    The speaker lineup also includes David Guerrero, Chief Creative Officer at BBDO Guerrero Ortega, Manila, Tay Guan Hin, Southeast Asia Regional Executive Creative Director for JWT, Gavin Coombes, Chief Executive Officer of FutureBrand (Asia Pacific), Belen Fernando, Vice-President of Marketing of the Alaska Milk Corporation in the Philippines, Koshi Uchiyama, .Com Director of {suit}men entertainment, Japan, and Raymond Leong, National Marketing Manager for DHL in Singapore.
    Registration for the Asia Outdoor Advertising 2007 Conference is underway. Early bird registration at SGD 750 ends on August 31, 2007 after which regular registration rates of SGD 900 will apply.
    More information about the conference and the profiles of all 14 speakers, as well as registration forms for the conference, can be found on the AOA 2007 website: www.asiaoutdooradvertising.com

    Set to be the most comprehensive outdoor advertising event in Asia, covering more than 12,000 square metres, Asia Outdoor Advertising [AOA] is supported by the Singapore Tourism Board [STB] and the Association of Accredited Advertising Agents Singapore [4As]. Campaign Brief Asia is the event's media partner.

    OMNILAB MEDIA ACQUIRES WEBSEND


    Significantly extends ad agency choice in production and distribution for display ads

    Continuing its strategic expansion in advertising management and distribution, Omnilab Media, the region’s largest, independent, vertically integrated media service business, today announced it has acquired the business of Websend Pty Ltd, the leader in web-based display advertising delivery.
    Says Omnilab Media Managing Director Christopher Mapp (pictured): “Advertising clients now have a greater competitive choice in how their display advertising is created, managed and distributed. By merging Websend and Dubsat, an Omnilab Media company and market leader in the management and distribution of TVCs, radio ads and music videos, we now provide advertisers with the widest range of media delivery services available throughout Australia and New Zealand."
    Established in 2002 by advertising industry veteran Peter Lamont, Websend has over 8000 users and is globally recognised as a leader in web-based display advertising validation, correction and delivery.
    Lamont, who has also accepted a senior management role with Omnilab Media, said, “This acquisition is about giving the advertising and publishing industries the best management and delivery solutions possible. We are maximising Omnilab’s strengths and leveraging Websend’s depth of prepress expertise, R&D and unrivalled client support, and we are not stopping there. Just around the corner are significant announcements regarding our future offerings in media planning and booking, ad creation, pre-flighting, and automated workflows. What we offer will change the way TV, radio and print ads are created and managed."
    Says Omnilab Media’s Group Business Development Manager Grant Schuetrumpf: “Existing legacy systems and old costing models are no longer relevant. We’re presenting a solution that caters for all clients’ specific production needs, never restricting workflow to just display advertising validation and delivery. We believe we can do this with greater cost efficiency than any other competitor".
    Concludes Mapp: “Omnilab Media is the only organisation in Australia and New Zealand that truly offers a full media-content management solution from creation through to final delivery. For anyone involved in creating and managing TV, radio, print or online ads, Omnilab is the only efficient, nimble and independent choice."

    Song Zu's Ramesh Sathiah produced the new Grinspoon album, Alibis & Other Lies, which was released by Universal on Saturday (July 21) to rave reviews including 4 out of 5 from Rolling Stone, typical comments including "career-best" and "on top of their game". It's a return to Grinspoon's hard rock roots which is why they chose Ramesh as producer, he having produced their debut EP, Green Album, back in 1995. The album was recorded in three studios around Sydney including Song Zu's McMahon' Point studio and all string arrangements were by Song Zu's Haydn Walker. The first single Black Tattoo is out now (video below).


    More than 140 Sydney leaders of major Australian businesses will come together this week to commit to the next phase of Earth Hour – the lights out initiative that mobilised an entire city to take a stand against global warming. This year's campaign, the brainchild of Leo Burnett Sydney, won one of only four Titanium Lions at Cannes last month.
    As part of an ongoing schedule of activity, the July 25 breakfast briefing advances the Earth Hour campaign toward March 2008 – when the next Earth Hour is set to take place.
    Among those attending are prominent CEOs, Managing Directors and Senior Executives from Sydney’s top businesses and organisations including National Rugby League, Colliers International, St George, Insurance Australia Group, Tetsuya’s, Jones Lang La Salle, Investa Property Group, State Street Global Advisors, Deloitte and Lend Lease. The briefing will outline plans for the future of Earth Hour and the commitment needed for the road ahead.
    Many of the organisations attending took part in Earth Hour on March 31 by either turning off their lights or holding special Earth Hour events. The majority have since implemented ways to engage staff and reduce their company’s carbon footprint in line with the initiative’s aim for supporting businesses to reduce their carbon emissions by 5 per cent over 2007.
    Greg Bourne, CEO, WWF-Australia said: “The size and scale of Earth Hour continues to astound us. Earth Hour went from being a simple idea to a public movement, compelling over 2.2 million individuals, 2,200 corporations and government to take action. “Earth Hour 2007 was just the beginning of a long-term process to inspire people to make simple changes on a daily basis to reduce their emissions. Our challenge has been to move past the symbolism and rally ongoing commitment from leaders within the community to take the lead in encouraging people to realise they can make a difference."
    At Wednesday’s event, WWF-Australia will outline plans for the future of Earth Hour – in Sydney, across Australia and around the world. International developments have taken place since the event on March 31, with WWF-Australia working to secure the buy in for 2008 participation from the global WWF network. Earth Hour was also presented and well received at the C40 Mayors’ Climate Change Summit held in New York in May – spearheaded by Sydney’s Lord Mayor, Clover Moore MP.
    Earth Hour’s global plans coincide with WWF’s ask to supporting Australian businesses to act as climate change leaders within their international networks, encouraging Earth Hour practices within overseas branches.

    The following are a number of companies who committed to Earth Hour earlier this year:

    AAMI, AAPT, ABN Amro, Accenture, AdCorp, AGL, Allens Arthur Robinson, American Express Australia, AMP Capital Investors, APN Online, APN Outdoor, Australian Institute of Management, Babcock & Brown Environmental Investments Limited, Baker & McKenzie, BP Australia, City of Sydney, Clayton Utz, Colliers International, Colonial First State, Commonwealth Bank of Australia, Darling Harbour Business Association, DTZ Australia, Ernst & Young, Euro RSCG, Fairfax Media, Fuji Xerox Australia, Green Building Council of Australia, Hamilton James and Bruce, Henry Davis York, Insurance Australia Group, Integral Energy, Investa Property Group, Investec Bank, Jones Lang
    LaSalle, Lend Lease, KPMG, Leo Burnett, Lowe Hunt, Macquarie Bank, McDonalds, McMillan Print, MLC, National Rugby League, NSW Ambulance Service, NSW Fire Brigades, NSW Government, NSW Health, NSW Minerals Council, OPTUS, Origin Energy Limited, Oroton Group Limited, Perpetual Limited, PricewaterhouseCoopers, Proctor & Gamble, Property Council of Australia, Radisson Plaza Hotel Sydney, Red Agency, Reserve Bank of Australia, St George Bank, Sims Group, Spicer Paper, Starcom, State Street Global Advisors, Surf Life Saving Australia, Swaab Attorneys, Sydney Chamber of Commerce, Sydney Harbour Foreshore Authority, Sydney Observatory, Sydney Opera House, Telstra, Tetsuya’s, The CEO Institute, The Observatory Hotel, The Westin Sydney, Toga Hospitality, TorchMedia, Transport Infrastructure Development, Virgin Money, Virgin Unite, Whybin TBWA, Woolworths Limited.

    Chaired by Jeremy Craigen, executive creative director of DDB London, a top crew of international creative talent, including Eric Silver and Matthew Bull, will be in Sydney in November to judge the best young creative work globally.
    Says Craigen (pictured) from London: “This business is all about looking ahead. So I am delighted, at the ripe old age of 43, to have been asked to be Chairman of the most forward looking awards show.
    "Young Guns is the only award show that gives young creative people from all over the world their big chance to get noticed, get a job or maybe even change their career. And it must be the only awards show where if your work wins, you get the bullet. The best of luck to all those who enter."

    The 2007 YoungGuns Jury:
    Jeremy Craigen, DDB London (Jury Chair)
    Piyush Pandey, Ogilvy & Mather India
    Tony McTear, TBWA London
    Eric Silver, BBDO New York
    Jeff Benjamin, Crispin Porter + Bogusky
    Matthew Bull, Lowe Bull Capetown
    Jarek Wiewiorski, Leo Burnett Kiev
    Steve Back, DDB Sydney
    Al Moseley, W+K Amsterdam
    Steve Elrick, BBH Shanghai
    Keka Morelle, F/Nazca Saatchi & Saatchi
    Andy McKeon, JWT Sydney
    Laura Vesco, Madre Buenos Aires
    Thirasak Tanapatana kul, Creative Juice/G1 (TBWA)
    Josh Lancaster, Colenso BBDO Auckland
    Luke Crethar, The Glue Society Sydney
    Matt Devine, The Glue Society Sydney


    This is YoungGuns 7th year dedicated to supporting emerging and young creative talent. The entrants of YoungGuns today are the creative directors of tomorrow. So be nice to them.

    YoungGuns 2007 entry deadline is October 12, 2007.
    www.ygaward.com
    The 2007 Saatchi & Saatchi New Directors Showcase reel will screen this Thursday at the Palace Academy Twin in Sydney.
    The Showcase features new directors from around the world selected by Saatchi & Saatchi’s key creative directors in each market. Australia is represented this year by Amy Gebhardt.
    The invitation only event will be jointly presented by the Advertising Federation of Australia and Saatchi & Saatchi and is sponsored by Dubsat and The Lab.



    George Patterson Y&R Melbourne has put to air the next series of spots in the AFL 'Barry Hall Hall' series.

    Creative Director: Paul Catmur
    Writer: Katie Britton
    Art Director: Frank Muller
    Agency Producer: Sheridan Bott
    Director: Nice Trees
    Production Company: Director’s Group

    BMF Sydney has launched a new TVC for AUSTAR promoting the extensive sport coverage available on the FOX SPORTS channels. The launch ad, the first of five, is all about the A-League on AUSTAR.
    The campaign insight focuses on the universal truth that men find it very hard to express their emotions in every day life. So when asked the “difficult" questions they revert to what they know best, sporting analogies, to help them get out of these sticky situations.
    Says BMF Executive Creative Director, Warren Brown: “Emotions usually run high when it comes to sport, which has given us a great opportunity to create some very funny, insightful ads to see AUSTAR’s sports package."
    The remainder of the campaign will launch in January 2008.

    Executive Creative Director: Warren Brown
    Copywriter: Benn Sutton
    Art Director: Grant Booker
    GAD/Account Director: Lisa Ramsey, Karen Martin
    Agency Producer: Louise Hodgson
    Director: Tony Rogers
    Production Company: Renegade
    Strategic Planner: Christina Aventi
    Client: Nikki Warburton, Liz Katsiotis, Kelly Schaffer
    Media Agency: DaVinci

    EXACT MOMENT OF THE BIG BANG



    A digital countdown billboard for Deadline Express Couriers, created by Colenso BBDO, Auckland, which went up a week ago, self destructed live on Sunday at 6.00 pm (NZ time) as promised. The idea was to stress that Deadline Express Couriers never misses a deadline.

    SCMP.COM GOES BUSH


    Ogilvy Hong Kong has just put to air a spot for South China Morning Post's website scmp.com, featuring US President Bush. It was created by Jason Aspes (who is also CD) and shot in Sydney by Michael Spiccia and produced by Sue Walker and Haydn Evans. DoP and editor: Luke Doolan.

    The tranquil ambience of The Loft, King Street Wharf was shaken up Wednesday night as News Limited AWARD School Sydney celebrated their Graduation, dubbed “Fight Night".
    Hosted by the Co-Chairman of AWARD Philip Putnam and AWARD Committee representative Ben O’Brien from DDB, top creatives, students, sponsors and media gathered to view the best selection of student work.
    Steven Iannello picked up the top student award and will now go forward for national judging. The overall winner will receive 2 free tickets to the AWARD Presentation evening in November, as well as a free trip to the Caxton Awards courtesy of News Limited.
    Second place went to Ben Clare, third position to Blair Kimber and in fourth place Luke Nuto. The top four will automatically receive a three-month job placement at DDB Sydney in the Launchpad program.
    Joe Talcott, Group Marketing Director, News Limited, (AWARD School Gold Sponsors) also announced the ‘sponsors choice’ of the CARSguide.com brief, Kevin Bathman.
    The judging panel responsible for selection of the top students and the ‘work on the wall’ comprised:
    • Luke Crethar, The Glue Society
    • Matt Devine, The Glue Society
    • Tim Brown, Saatchi & Saatchi
    • Dejan Rasic, CRC Sydney
    • Steve Back, DDB Sydney
    • Ben O’Brien, DDB Sydney
    • Matt Eastwood, DDB Sydney
    • Adam Rose, DDB Sydney

    Top 11-32 Mentor Students:
    Nadia Ahmad
    Michael Ashford
    Henri Azzi
    Daniel Barrett
    Nick Bonney
    Shae Brewster
    Robert Concepcion
    Fiona Cox
    Natalie Cutcliffe
    John Downing
    Alistair Geikie
    Corinne Goode
    Michael Graziano
    James Halliday
    Jessica Holburn
    Matthew Knapp
    Andrew John Lee
    Luke Leonard
    Emma Lord
    Iva Madderom
    Gemma McLellan
    Marcel Moniaga
    Alex Mustakov
    Michael Newton
    Kirsty Reilly
    David Roberts
    Julian Saide
    Michael Sampson
    Gareth Tucker
    Timothy H Turner-Sutton
    Matthew Weston
    Ben Yabsley

    Top Runner Up Students:

    Kevin Bathman
    David Clarke
    Ben Gartland
    Adam Lock
    Matthew Mortimer
    Aleks Rzadkowski

    NOBODY LOVES A NOBODY

    Having an opinion is a valid standpoint. Extremely valid. Possibly the most fundamental of all creative requirements. If you don't have an opinion you are out of the debate, no question. It is after all, the difference between being interesting or interested. Indifference is the enemy of creativity. That said, it has become easier and easier to be the author of the most obscure, 'out there' and, more often than not, downright offensive opinions with nothing more than an ISP address even the CIA or Mossad would have difficulty tracking down. Who am I talking about? Why, the enemy of all things known, 'Anonymous'.
    'Anonymous' is the mysterious blogger, the Scarlett Pimpernel of interactivity, the Phantom or, if you will, a right annoying bugger. The internet is, without question, the most incredible opinions page of all time, some sites such as rottentomatoes.com have become an authority of opinions (although having Toy Story 2 as the greatest movie of all time pretty much invalidates that). But if you are going to have an opnion, stand up and be counted. The 'anonymous' blogger is the online equivalent of the car keyer or the crap graffiti artist or even the comedy heckler in a darkened comedy venue.
    I believe the amount of 'Anonymous' entries on this site alone is indicative of the decline in cutting edge Australian creativity. People are too afraid to make a name for themselves, too scared to upset the apple cart, worried that someone will point and say 'you're wrong'. Well, I say, pull yourself together, stand up and be counted and help us make this great nation fantastic. Because after all, nobody loves a nobody.

    pie<br />night

    AWARD SCHOOL PROMO A HIT




    Heaps of people at the packed News Limited AWARD School graduation in Sydney last night were more impressed with the promotional posters for the occasion thanthe students' work. Apart from the great concept, everyone wanted to know who the photographer was and the retoucher.
    Here are the credits:

    PRINT/POSTER
    Agency: DDB Sydney
    ECD: Matt Eastwood
    CD: Steve Back
    Art Director: Simon Johnson
    Copywriter: Charlie Cook
    Design/typography: Jason Young
    Photography: Jeremy Park
    Retouching: Dennis Monk

    WEB
    Agency: DDB Sydney
    ECD: Matt Eastwood
    CD: Steve Back
    Art Director: Simon Johnson
    Copywriter: Charlie Cook
    Design/typography: Jason Young
    Flash designer: Shaun O’Connor
    Photography: Jeremy Park
    Retouching: Dennis Monk

    Jeff Goodby from Goodby Silverstein & Partners San Francisco will be the international speaker at this year’s Caxton weekend.
    Goodby Silverstein, became very topical earlier this year when the Commonwealth Bank of Australia went off-shore in the search for a new agency. They are also well known for campaigns such as HP, Saturn and ‘Got Milk’.
    The Chairman of the Caxton Committee, Mr. Tom Moult was delighted by the announcement saying, “When it comes to creative profile, Jeff Goodby is a very big name. This is a real coup for the Caxton weekend."
    Goodby recently commanded standing room only when he spoke to an estimated 3,000 people at Cannes a few weeks ago.
    The CEO of The Newspaper Works, Mr. Tony Hale added, “Jeff Goodby is incredibly newsworthy and the perfect choice for Caxton."
    Goodby will be the key note speaker amongst an impressive line-up to be announced shortly.
    The weekend, to be held at Byron Bay on October 26, 27 & 28, is expected to be over subscribed. Booking forms for the weekend will be released on July 24, but people can register their interest via the website, www.thecaxtonawards.com.au
    Entries for the Caxton Awards are currently open and will close on July 20.
    The Glue Society Sydney has lured creative Sam Hibbard from Grey London and appointed designer Jim Parry and 2007 AWARDSchool graduate, Luke Nuto.
    “We are at a stage where we needed to recruit people with extremely broad depths of talent to tackle tasks in many disciplines," says Jonathan Kneebone, The Glue Society co-founder.
    Prior to London (where he worked under David Alberts) Hibbard worked at Whybin\TBWA and Non-Stop Sydney.
    “As well as Sam and Jim who have a great deal of experience from pioneering magazine design to producing world-class viral campaigns, we are particularly pleased to have found in Luke someone so talented straight from AWARD School," says Kneebone.
    Kneebone said apart from recently picking up the creative account for Ikea, the agency is currently working on branded and non-branded programming for a US television network and two Australian TV networks.

    AWARD SCHOOL GRADUATION TONIGHT




    News Limited AWARD School’s Sydney Graduation party will be held TONIGHT at The Loft, King Street Wharf, Sydney.
    The party is a unique chance for the industry to check out the hottest new creative talent. An exhibition of the best ideas from the 12-week programme will be on display.
    The top four students will automatically receive a three-month job placement at DDB Sydney. The top 10 will be selected for the AWARD Craft programme and the top 11-30 will be eligible for the AWARD Mentor programme.
    All students, lecturers, tutors, judges and CDs have received their free pass in the mail.
    For others who wish to attend one of the biggest industry events of the year, tickets can be purchased by contacting Pauline Smyth at AWARD on 02 8297 3843 or e-mail pauline@awardonline.com.
    Tickets are $25 for AWARD Members and $40 for industry guests.
    All food and drink will be included.

    AWARD CALL FOR ENTRIES DEADLINE TODAY 5PM


    The AWARD Call for Entry deadline is 5pm TODAY, Wednesday 18th July 2007.
    Absolutely no extensions.

    AWARD Call for Entries Link - http://www.awardonline-cfe.com

    Don’t forget to upload your audio and visual files to Adstream – This site will also close by 5pm today.
    Please make sure that AWARD receives hard copies of your entries by no later then Friday 20th of July.
    Don’t forget to send AWARD a hard copy or your Entry forms together with your Checklist and Proof of Payment.

    If you have any queries or need further information please contact AWARD on +61 2 8297 3877 or email callforentry@awardonline.com

    AWARD Pie Night AWARD will hold the famous annual 'Pie Night' on Wednesday August 1st this year, sponsored by Hannah’s Pies, Corbis and Lion Nathan - Hahn Super Dry. It is the only award program in the world that is proudly dedicated to scam advertising.
    The event usually attracts around 300 entries, and 200 people attend Hannah's Pie Factory in Ultimo to celebrate great bottom drawer ideas, eat pies and drink beer.
    Three categories are open to entrants: a topical ad, an Ad promoting one of Harry’s Café de Wheels tasty pies, and a brief from Corbis.
    $550 prize for best overall entry and prizes awarded in each category.
    See
  • AWARD PIE NIGHT
  • to download briefs, entry forms and booking forms for event. Pie Night costs $25 per single ad or $60 per three ads. No campaign Entries, print entries only. All those that enter get into the event for free, and extra tickets can also be purchased for the big event.

    ENTRIES DUE FRIDAY 27TH JULY!

    Thanks to AWARD sponsor Corbis, please note the following;
    Register at www.corbis.com for un-watermarked low res images.
    Corbis is providing 100 high res images for sole use in this competition. If you want to use a stock image in this competition, you can search on corbis.com.
    Once you have found the image you need, you should record the image number and send it back to pauline@awardonline.com to obtain the high res.
    Please note, all requests for images must come through by Tuesday 24th July at the latest. Images may take at least one day to get sent back to you.

    CHANT RESIGNS AS ECD OF DRAFT FCB NEW YORK


    Just over a year after getting the gig, Aussie expat Rodd Chant has resigned as executive creative director of Draft FCB New York.
    His departure would not come as much of a surprise - since his appointment as ECD of FCB mid last year, he had to survive the merger with Draft early this year, which was never going to be easy.
    Says Chant from New York: "I gave notice at the beginning of the month, I finish up at the end of July. I want to get back to a smaller creative situation. It was a great experience being at the creative helm of a 1,500 man New York agency, I learnt a lot about how things work over here...but it simply isn't where I want to be in my career. I've been thinking about moving ever since the merger happened. I originally joined FCB, it's a different agency now. I want to work in a small creative operation. I am staying here in the States, I love it over here."
    Before going to New York, Chant had been on the loose for six months after leaving the CD gig at Publicis Singapore, where he had also been for little over a year. Earlier in his career, he was a senior writer at McCann-Erickson Sydney in the mid nineties, before heading to Asia.
    Below are two recent spots created by Chant for American Standard airconditioners.

    A BLOGGER WRITES...

    Can we get back to the stories that promote bitching, backstabbing, sour grapes and all the things we don't have the balls to say in person. That's what we all come here for right?

    OK.... SUGGESTED TOPICS PLEASE....

    CARAVAN HITS HEAVY TRAFFIC