The total number of ads and campaigns accepted into The Work 07 annual was 395, down on last year’s record number of entries of 413. Well over 4000 entries were received from 253 of the best agencies and production companies throughout Asia, Australia and New Zealand. A high quality 400 page hardback publication, including two DVDs of TV and integrated, will be published in November.
Saatchi & Saatchi Auckland is the "Agency of The Work 07", scoring the most number of entries from an individual office with 15 making it into the annual. JWT Singapore and DDB Auckland share second place this year with 12 entries each, while fourth place was a real battleground and saw five agencies finish with 10 apiece: Colenso BBDO Auckland, DDB Sydney, Ogilvy & Mather Mumbai, Saatchi & Saatchi Kuala Lumpur and Saatchi & Saatchi Sydney.
BBDO Guerrero/Ortega and Ogilvy & Mather Bangkok share ninth place with nine points each completing The Work 07 Top Ten.
Last year Saatchi & Saatchi offices finished first, second and third and though they have not managed this dominance again, they do still have three agencies in the Top Ten. DDB have made a good improvement on this table in 07 with the Sydney and Auckland offices increasing their acceptance totals by seven and five respectively. Saatchi & Saatchi Kuala Lumpur came from nowhere last year with ten more entries in the book this time around. Ogilvy and Mather Bangkok were up five with their nine entries and BBDO Guerrero/Ortega had four more entries in this year’s book than last year.

THE TOP NETWORKS
The Work’s Top Three Networks are unchanged from 2006: Ogilvy & Mather is number one again, taking the "Network of The Work 07" title. BBDO was again second and Saatchi & Saatchi third. O&M had 15 individual offices contribute to its winning number of entries of 58. Their top performers were Mumbai (10), Bangkok (9) and Beijing (7). This year's total is the same total as last year in The Work 06.
BBDO were a more distant second this year with 52 entries compared to last year’s 56 and Saatchi & Saatchi’s 48 entries was one down on last year’s 49.
BBDO's top performers were Colenso BBDO Auckland (10), BBDO Guerrero Ortega Manila (9), and BBDO Bangkok and Clemenger BBDO Wellington (6 each). The Saatchi & Saatchi network was headed by the "Agency of The Work 07" - Saatchi Auckland with 15 acceptances. Saatchi Sydney and Saatchi Kuala Lumpur also had a large haul (10 each) as did Saatchi Singapore (7).
The fourth placed network was the fast improving JWT. Their total of 44 acceptances was headed by JWT Singapore (12), JWT Bangkok (8) and JWT Mumbai (7). Next best networks were DDB with 30 acceptances (DDB Auckland 12, DDB Sydney 10) and Leo Burnett with 28 (Burnetts Mumbai and Sydney 7 each).

TOP AGENCIES IN EACH COUNTRY:
AUSTRALIA: DDB Sydney (10), Saatchi & Saatchi Sydney (10), Leo Burnett Sydney (7)
CHINA: O&M Beijing (7), O&M Shanghai (5), JWT Shanghai (3)
HONG KONG: Grey HK (3)
INDIA: O&M Mumbai (10), JWT Mumbai (7), Leo Burnett Mumbai (7)
INDONESIA: O&M Jakarta (4)
JAPAN: Dentsu (4), O&M (2)
MALAYSIA: Saatchi & Saatchi Kuala Lumpur (10), O&M Kuala Lumpur (6), Y&R Kuala Lumpur (5)
NEW ZEALAND: Saatchi & Saatchi Auckland (15), DDB Auckland (12), Colenso BBDO Auckland (10)
PHILIPPINES: BBDO Guerrero/Ortega (9), O&M (3), Y&R (3)
SINGAPORE: JWT (12), Saatchi & Saatchi (7), McCann Erickson (5)
THAILAND: O&M Bangkok (9), JWT Bangkok (8), BBDO Bangkok (6)

Highly renowned London VFX/Post company Rushes loss was Emerald City’s and Australia’s gain when Claire Pollock joined Emerald this month as Senior Visual effects Artist/Designer. Pollock was lured to Emerald City after working in London where she was exposed to and worked with some of Britain's greatest creative minds.
With 20-years experience in design and visual effects for the feature film, advertising and broadcast industries internationally, Pollock has designed, supervised and produced numerous award-winning creative concepts, corporate identities, television commercials, music videos and visual effects sequences for leading Australian and international organisations.
Pollock's highlights include:
Commercials: After Eight; Alfa Romeo; BT; Carling; Carlsberg; Chevron; Ford; Halifax; Hugo Boss; Hyundai; Jaguar; Lego; Listerine; Peugeot 307; PG Tips; Philips; Renault; Rimmel; Rover; Virgin Atlantic; Virgin Mobiles; Visa; Vodafone; Walkers.
Music Videos: Depeche Mode; DJ Shadow; Gabrielle; Garbage; George Michael; Liberty X; The Spice Girls; The Streets; Toploader.
Feature Films: ‘Around The World In 80 Days’ (2004); ‘Lost In Space’ (1998); ‘Love Is The Devil’ (1998); ‘Tomorrow Never Dies’ (1997).
Programme Titles, Idents & Promos: Dove/GMTV; ITV Premiership; KFC / SM:TV; Discovery Channel Re-brand; BBC Match of the Day; MTV; Robbie Williams ‘It Ain’t Half Hot, Mum’.
For bookings, contact: geoff@emeraldcity.com

A series of ads targeting “butt tossers" has scooped the pool by taking out both the Campaign and Single categories for Round 2 of the 2008 Siren Awards, which also deems the campaign the overall round winner.
The campaign, named “Bin Your Butts – Lost and Found" prank calls unsuspecting offenders for Sustainability Victoria. The ads get the important environmental message across in a unique way.
Writers Ben Keenan and Connor Beaver (pictured) from Grey Worldwide, Melbourne said “what makes the ads so unique is the actual prank dialogue used is from US TV Show 'Crank Yankers'.
The pair also managed to snatch up the title of Single Category winner with “Bin Your Butts – Male", which was part of the overall and Campaign winning series.
Judges Ed James, Simon Johnson, Charlie Cook, and Justin Carew from DDB in Sydney remarked on the campaign’s ability to communicate “a simple message in a real and honest way". And again this is what saw the ad come out on top in the single category.
Three ads were highly commended in the campaign category: Carlton Draught 'Advertising Computer' for Foster’s, written by Ant Keogh and Grant Rutherford from Clemenger BBDO, Melbourne and submitted by Flagstaff Studios who produced the ad.
A further two ads were also highly commended in the campaign category: “Great Beer Inventions" for snackfood, Beerka, written by Brendan Greaney and David Ponce de Leon from Leo Burnett in Melbourne and “Open Family – Junk Food/Hits/Monsters/Dreams" for Open Family Australia, written by Brendon Guthrie and Tim Holmes from Grey in Melbourne.
Two ads from the “Great Beer Inventions" campaign, “Shopping Trolley" and “Urinal" were highly commended in the single category and written by Brendan Greaney and David Ponce de Leon from Leo Burnett in Melbourne.
This round’s Craft Category Winner went to “Black Widow Trackers" written by Jo Campbell and produced by Gregg Sinclair from ARN, Sydney. Last round’s winner and this round’s judge Dylan Stephens from Risk Sound in Melbourne commented; "The Sound FX put us in a real situation and have been crafted well to the timing of the narration, enhancing the story".
An ad called “Shower" for Rent Rescue was highly commended in the craft category. Sound engineer was Marty Braine from Brainestorm Productions, Perth and creative director was Ron Samuel.

HEAR ALL THE SPOTS HERE

Photographer Garry Moore, who is represented by Miss Bossy Boots, has been working alongside the Prahran Mission (a non profit community organization) in Melbourne, to create a fantastic visual exhibition. It aims to help people understand auditory hallucinations, the effects and experiences, and that these hallucinations are not always associated with schizophrenia. In fact, they can be experienced by people who are not effected by a mental illness at all.
Says Samantha Lee from Miss Bossy Boots: "We are very passionate about being involved in the community and supporting this great cause. It would be great if the advertising industry/community can also get involved and witness some of Garry’s great photographic work! And it’s free for all! The more people we can get there, the better."

WHEN: 5:3opm, Thursday September 13
WHERE: Chapel Off Chapel, 12 Little Chapel Street, Prahran
COST: FREE
RSVP: (03) 9692 9500

Campaign Brief is the new owner of www.bestadsontv.com, the only FREE showcase of the world's latest and greatest commercials, print, outdoor, interactive and integrated work.

www.bestadsontv.com

will now be updated on a daily basis, bringing ad punters the world's best work as it happens. You can access the site's extensive archive of work, and search by various criteria, absolutely FREE (as most of you know, competing sites charge an annual subscription).
Bestads was started by Beamo Music owner Brian 'Beamo' Beamish in 2003 and it has grown to become one of the most popular sites of its type in the world. (Most punters are still not aware it is based in Sydney). Last year Beamo sold Beamo Music and now bestads to concentrate on other ventures outsde the ad business.
Many CB Bloggers, like more that 11,000 creatives from around the world, are already registered on www.bestadsontv.com, but if you are not already one of them, please feel to join us.
Registered subscribers (it's FREE to sign up) receive a weekly email which links to the current Top 6 ads in the world in various categories. But don't forget to check in daily to see the latest and greatest work from around the world.

For advertising or general enquiries on www.bestadsontv.com contact:
michael@bestadsontv.com

Getty Images has announced the launch of the new gettyimages.com featuring a unique brainstorming tool for editorial and creative professionals called Catalyst. Fully redesigned and re-engineered, the site serves as a powerful source of inspiration while delivering a more efficient search experience. Numerous enhancements make it easier than ever to find a specific image, or discover an expanded selection of relevant visuals, with a flexible user interface that complements a broad range of work styles.
Extensive customer input informed the development of Getty Images’ new site features, including Catalyst - a first-of-its-kind search tool that uses interactive tag clouds to suggest different words to express an idea. The tool exposes the user to unexpected keywords, concepts and images, making it an especially helpful resource in the early stages of creative brainstorming.
“We owe our customers a great deal of credit for this innovative rebuild," said Jonathan Klein, co-founder and CEO of Getty Images. “Their input and expertise has allowed us to preserve the strengths of the old site and introduce a host of new features, resulting in a more agile and interactive gettyimages.com that is uniquely equipped to enrich the current and future communications landscape."
For the first time, customers can access Creative, Editorial and Footage content through a single site. Other new and improved features enable customers to:
• Refine search by narrowing results with a wealth of associated data including event, location, style or other criteria;
• Find similar images using associated keywords or an existing image as a frame of reference;
• Move from one detail page to the next and simultaneously view multiple detail pages;
• Perform separate or combined searches for Creative and Editorial imagery;
• Backtrack to previous results pages using the search path; and
• Avoid search dead ends by using spelling suggestions and expansion tips.
Offering real-time inspiration to customers looking for timely visual content, the company has recently added creative imagery to its selection of news, sport and entertainment imagery delivered through Getty Images Live. Available at gettyimages.com/live, this robust tool streams a customisable selection of freshly captured images directly to customers’ desktops.
The new gettyimages.com is available in nine languages. Catalyst is currently available exclusively in English, and will be adapted for other languages in the coming months.

JWT Australia is running a graduate competition called The Womb. Open to anyone in their final year of tertiary study, there will be two winners - one in Sydney, one in Melbourne – and the prize is a nine month long paid position at JWT.
The initiative is designed to seek out and cultivate creative-minded students. The website, www.jwtwomb.com, is now live and students can register and find out more information about the process.
The JWT Womb is the brainchild of Amy Smith, CEO of JWT Australia and New Zealand, and is part of her drive to turn the agency once considered the ‘university of advertising’ into the University of Magic and Logic. Amy has long been an advocate for nurturing new talent in the industry and is championing the JWT Womb as a way of unearthing more of that talent.
The process will involve a live brief given by one of the agency's biggest clients, Ford Australia.
“We want to see how the candidates are able to deal with some of the same challenges we face," Smith said.
“That’s why we’re asking them to work on a live brief. The results will be judged internally and then the finalists will have to present to a board of judges which will include senior JWT and Ford staff."
Applicants will be asked to produce a creative communications campaign, based on a robust strategic platform. They will also be invited to attend workshops where they will be advised on what the judges will be looking for when assessing the work.
“It doesn’t matter where you think your talents lie - be they creative or strategic, account service or production – the Womb will let you showcase your strengths and expose you to all aspects of the way an agency works," Smith said.
The project has the support of universities around Australia and places for the information seminars are filling quickly.
The website features one of the designers of the program, Paul Johnston. He is curled up in the foetal position, working on his laptop. When you launch the site, you can hear the voice of his ‘Mother’ talking. The two interact, with the ‘baby’ kicking Mother at one stage and Mother directing him to do things. In -utero, our ‘baby’ talks on the phone, bats away an alarm clock and drinks a cup of coffee.
The JWT Womb also has a presence on Facebook, with a link from the Womb website. Here people can view behind the scenes footage from the making of the website and the poster shoots (volunteers, Paul Johnston and Alice Mason were covered in the thickener used for Four’n’Twenty meat pies to recreate that in-utero ‘goo’ look), meet other applicants, get the latest updates on the program from the JWT team and perhaps even garner some inside information…
Says Smith: "A huge bunch of people worked tirelessly, both in and out of office hours, to make this project happen. They were: Holly Matchett, Graham Alvarez, Susan Hinton, Paul Johnston, David Hakkennes, Leo Ibrahim, Nick Weller, Phil van Bruchem, Michael Ball, Alice Mason and Justine Kubale."
The poster has gone up around university campuses.

A press ad for Sky Television promoting CNN’s 'Paris on Prison' interview with Paris Hilton has been chosen as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a more regular basis.




CLIENT: SKY TELEVISION
AGENCY: DDB NEW ZEALAND
COPYWRITERS: MARTIN BROWN and BRIDGET SHORT
ART DIRECTORS: DARRAN WONG KAM and PETE THOMPSON

Mike O’Sullivan, Executive Creative Director of Saatchi & Saatchi, and the judge of the June/July competition, said: “Ads are funny. The moment you think you’ve worked out how to do them, you start to think there is a better way. A couple of years ago I was really fussy about what made a great idea. Was it original? Was it well crafted? Then one day I worked it out. A great idea is one that makes you laugh. And that’s what the Paris Hilton ad did. It made me laugh. A great achievement in the newspaper category where there’s a lot not to laugh at. Good onya DDB."
The creative team wins an all expenses-paid trip to the Caxton Weekend, 26-28 October at The Byron at Byron Resort in Byron Bay.
A Highly Commended was also awarded by Mike O’Sullivan to Special, New Zealand for their nzski.com press ad.

CLIENT: NZSKI.COM
AGENCY: SPECIAL, AUCKLAND
COPYWRITERS: ROB JACK and STEVE MCCABE
ART DIRECTOR: TONY BRADBOURNE

The August/September competition, to be judged by Dejan Rasic of Colman Rasic Carrasco, is now open for entries. It’s free to enter and anyone can submit nominations. For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.
Please contact Lucia Elliott at The Newspaper Works on +61 2 9696 6300 or email luciaelliott@thenewspaperworks.com.au for further information.

Suncorp has launched a major drive designed to reinforce its role in the burgeoning Queensland financial services sector.
The new campaign tracks two ordinary characters and their humorous attempts to manage everyday life.
Three new TVCs, which were set up as stunts at real Open for Inspections, in a real suit shop and in an actual human form drawing art class, track the pair’s journey through home lending and everyday banking scenarios.
The campaign extends to retail executions, outdoor, on-line, Suncorp branded coffee caddys at auction sites and open homes, mobile billboards at display villages and ambient advertising at shopping centres in around Queensland.

Agency: George Patterson Y&R, Brisbane
Creative Director: Tim Green
Copywriter: Andrew Thompson
Senior Art Director - Clare Richards
Art Director: Petra Noonan
Head of Television: Tamyson Power
Production Company: Black Lab
Director: Ryan Renshaw
Producer: Noelle Stevens
DoP: Tim McGahan
Outside Broadcast Manager: Mark Bonnici & Team
Sound Engineer: Ross Battern
Online Compositor: Ant Newton

Adland has lost yet another stalwart with the passing of Keith Forbes, who many peers rated the consummate suit. His clients were intensely loyal and he lived and breathed account service. He worked for Leo Burnett and JWT in Hong Kong and Canada before returning to Australia to join Mullins Clarke & Ralph. In 1980 he became a founding partner of Forbes Macfie Mitchell Hansen, one of the early creative hotshops in Australia. The agency produced a series of award winning campaigns for a client roster that included Medicare, Jaguar Rover, Uncle Tobys, Lindemans and the Pork Promotion Board.
Forbes, 71, died after a three-year battle with cancer. He is survived by his daughter Natalie.
His funeral will be held this Wednesday, August 29 at St Marks, Darling Point at 1.30.

MTV Networks Australia has extended the 'Welcome Snoop' integrated brand
campaign with these magazine ads, posters and downloadable wallpapers.

Agency: Lowe Hunt, Sydney
Client: MTV Networks Australia
Creative Team: Dejan Rasic, Rebecca Carrasco & Howard Collinge
Photographer (Brand Print Campaign): Andreas Smetana
Producers: Rachel Henderson & Kristen
Stylist: Suzannne King
Retouching: (Brand Print Campaign): Electric Art
Agency Head of Production: Darren Bailey
Agency Producers: Lisa Cordukes and Charna Henry
MTV Creative Director: Vanessa Zuppicich
MTV Marketing Team: Colin Blake & Sam Coombes
MTV Managing Director: Dave Sibley
MTV Communications & Publicity Manager: Laura Vozzo

Corrine Long, following 25 years in Sydney’s advertising industry as both an agency and production company producer, is due to relocate to Perth at the end of September for Family reasons.
Says Long: “I have been really lucky to have made many dear friends in the industry over the years, and have had the opportunity to work with some incredibly talented and wonderful people. Republic will continue to support my directors Dena Ashbolt and Sigi Spath. Will be looking forward to hopefully continuing working in the industry over West."
Corrine can still be contacted on email corrine@republic.tv for the time being.

The ad industry is once again in mourning following news that Michael Magnus, who was only 62, passed away on Thursday. He had suffered ill health over the past year but was thought to be on the recovery trail, having only recently returned from a trip to Europe.
He was a truly cultured adman, the type they don't make anymore. Magnus Nankervis & Curl were the most stylish ad agency in Sydney during the eighties, creating the most stylish ads, led by three stylish gentlemen: John Nankervis, who was CD, Ted Curl, who was head of art, and Michael Magnus, who was CEO.
Says Colin Wilson-Brown, who worked with Magnus for many years: "Magnus began his advertising career at Lintas and founded Magnus Nankervis & Curl in 1976 with John Nankervis and Ted Curl. MN&C grew to become one of the most respected agencies of the 80's, being voted B&T Agency of the Year in 1988. In 1993 MN&C was sold to FCB and Magnus, Nankervis and Curl left the agency in 1998.
"As was his style, Magnus never looked back. He moved on to new business ideas and new successes. He will be remembered for his irrepressible energy and optimism, gracious charm, his generosity with his time (AFA, AWARD, NSW Art Gallery and the Sydney Theatre Company were all beneficiaries), his loyalty to his colleagues (six of the MN&C Directors worked together for 25 years) and his love of the best things in life.
"He may have died young (62) but he put a lot in to life and he got a lot out. He leaves his wife, Michele, daughter Katherine, sons Matthew and Timothy and he leaves his nephew, Noel (recently appointed as CEO at JWT Sydney) to fly the Magnus flag in advertising."

The intro film is above, the 10 minute film is below...

MTV Networks Australia has launched the full 10 minute film of Snoop Dogg's quest to become an Australian citizen.
The film is part of the integrated 'Welcome Snoop' brand campaign which includes print, poster, web, mobile and event channels among others.
According to the agency, the campaign has attracted massive downloads from the web already and the on-line petition for Snoop to obtain citizenship is growing fast.
The web component is divided between a dedicated mtv site at mtv.com.au/snoop and as part of a joint mtv and myspace promotion at myspace.com/voteforsnoop.

Client: MTV Networks Australia.
Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic.
Creative Team: Dejan Rasic, Rebecca Carrasco & Howard Collinge.
Talent Liaison: India Bent, Happy Bash Communication
Head of Production: Darren Bailey.
Website: Liquid Protocol.
Senior Producers: Charna Henry & Lisa Cordukes.
Editors: Peter Whitmore, Kris Rees.
Production Company: Plaza Films.
Director: Paul Middleditch.
Producer: Peter Masterton.
Photographer: Andreas Smetana.
Retouching: Electric Art.
Sound: Sound Reservoir.
MTV Creative Director: Vanessa Zuppicich.
MTV Marketing Team: Colin Blake & Sam Coombes.
MTV Managing Director: Dave Sibley.
MTV Communications & Publicity Manager: Laura Vozzo.
Deep Fried Chicken Wings: Uncle Rio

As part of an ongoing series, CB Videolog drops into the top agencies in Australia, thanks to the support of FILMGRAPHICS, DUBSAT and THE LAB.
This week we visited BMF Sydney to talk to executive creative director, Warren Brown and take a tour of their custom-built premises in Pyrmont, meet their creative line-up and of course, showcase their best work.

The Campaign Palace, Melbourne has launched a new campaign for Target Denim Nation. The jeans look pretty good. So good in fact you might not want to take them off. Hence the idea.
Creative Director: Tony Leishman
Writer: Pat Lennox
Art Director: Ben Green
Director: Sotiris Dounoukos

SEE SPOT 1

SEE SPOT 2

SEE SPOT 3

Saatchi NZ creative team Dave Govier and Levi Slavin (left), originally from Marketforce Perth, are transferring to the London office of Saatchi & Saatchi. Says Executive Creative Director Mike O'Sullivan: "The boys have earned their stripes and are heading to the big smoke. To date Levi and Dave have done great work on Sol, NZ Army, Corolla and TV ONE Brand to name but a few.
"Their passion for mobile and interactive have seen them move from a traditional team to all round hybrid creatives. Kate Stanners (ECD London) jumped at the chance to take on people at their level. They start at Saatchi & Saatchi London on 1 October."
Creative team Paul Coghlan (middle left) and Stephen de Wolf (below left)have been promoted to senior creatives. They've worked closely with Govier and Slavin since joining in February. Says O'Sullivan: "They have been the understudies for Dave and Levi and they are ready to take the next step in their careers. They've been a real find for us and I'm confident they will continue to excel in their new roles."
O'Sullivan says he expects to announce an additional team in the coming weeks.
Additionally, Helen Steemson and Matt Swinburne will be 'switching' to the New York office in mid September. SWITCH is a program that Saatchi & Saatchi runs worldwide, enabling high performing staff the opportunity to work in other Saatchi offices around the world. Mitchell Gage and Natalie Fevig will be joining the New Zealand office from Saatchi New York for the SWITCH period. The team have recently contributed to the NYC office being named Cannes and Clio Agency of the Year for 2007.

Commercial Radio Australia and the Advertising Federation of Australia (AFA) are running a series of free, radio creative workshops for advertising agencies hosted by the creative director of Eardrum Australia, Ralph van Dijk, a 2007 Cannes Radio Lions judge and the creator of the award-winning radio brand campaign.
The workshops will be held in Brisbane today, Perth on August 30, Adelaide on September 18 and Sydney in November. The Brisbane workshop is being run in partnership with audio production studio Cutting Edge.
The one-day workshops are part of a continuing strategy by Commercial Radio Australia to help improve the education and training for creatives in advertising agencies and ultimately deliver better radio ads. The first workshop was held in Melbourne in July.
The chief executive officer of Commercial Radio Australia, Joan Warner, said Australia was now being recognized as a source of great innovation in radio advertising, and the radio industry was keen to provide ongoing support and training for agencies.
“The workshops are a great way for creatives to broaden their skills base on radio, providing a look at the ingredients of a great radio ad, script writing, casting and hands-on studio work," Ms Warner said. “We are really seeking to inspire and challenge the traditional way of approaching a radio brief."
AFA General Manager Ian Finlayson said the AFA was delighted to be involved in the workshops: “Radio, if used well, is one of the most powerful mediums available. It’s great to see commercial radio taking the initiative with education and encouraging specialized skills – it’s good for agencies and it’s good for advertisers who are the ultimate beneficiaries when ad campaigns hit the mark."

Judging of the 2007 Caxton Awards has been completed resulting in 51 finalists across 19 categories. At the top of the finalist scoreboard is Host Sydney with 7 finalists (6 with creative by Happy Soldiers, one with The Glue Society), DDB Sydney, Publicis Mojo Sydney and Saatchi & Saatchi New Zealand each with 5 finalists and Clemenger BBDO Sydney with 4.

The judging panel:
Ben Welsh, M&C Saatchi Sydney – Chairman of Judges
Ron Mather, The Cavalry Melbourne
Andy Mckeon, JWT Sydney (now at Bulldozer)
Richard Maddocks, Colenso BBDO New Zealand
Michael Stanford, George Patterson Y&R Sydney
Steve Back, DDB Sydney
Rebecca Carrasco, CRC Sydney
Chris Round, Leo Burnett Sydney

Winners will be announced at the 2007 Caxton Seminar Weekend to be held at The Byron at Byron Resort, Byron Bay NSW from the 26th to 28th of October. Places are filling fast so be sure to guarantee your place at Caxton 2007 by downloading a delegate form from the Caxton website: www.thecaxtonawards.com.au.


AUTOMOTIVE
Lexus Dirt via Saatchi & Saatchi Sydney
Audi Golds via M&C Saatchi Sydney

CHARITY AND COMMUNITY SERVICE
Animals Australia Traumatised pork chop via LOUD, Sydney
Animals Australia Emotionally stressed sausage via LOUD Sydney
SAFE Alligator via Lowe New Zealand
Eternal Flame Foundation Poppy Appeal 'Ted' via Clemenger BBDO Sydney

CONSUMER DURABLES
Midalia Steel Fence 'em in via Ad Impact Advertising Perth
Hasbro Open Cut Sandpit via DDB Sydney
Hasbro Construction Sandpit via DDB Sydney
Hasbro Building Sandpit via DDB Sydney

CORPORATE, GOVERNMENT AND PUBLIC SERVICE
Adelaide City Council Carparks via KWP! Advertising, Adelaide
The Office of Road Safety 40x Rural Tree via Marketforce Perth
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand

DRINKS - ALCOHOLIC AND NON-ALCOHOLIC
Frucor V 'XMAS' via Clemenger BBDO Sydney

FASHION, CLOTHING, COSMETICS AND TOILETRIES
Douglas Pharmaceuticals / NAB Ageing via Special

FOOD, GROCERY PRODUCTS AND CONFECTIONARY
Pedigree Sausage Dog via Whybin TBWA Sydney

MEDIA AND ENTERTAINMENT
Clemenger Blue Powergenitalia via Clemenger BBDO Adelaide
Clemenger Blue Expertsexchange via Clemenger BBDO Adelaide
Clemenger Blue Penisland via Clemenger BBDO Adelaide
Sky Television Paris on Prison via DDB New Zealand
Sky Television - Rialto Channel Vera Drake via DDB New Zealand
Sky Television - Rialto Channel Open Water via DDB New Zealand
Australia Post Letter Hug via M&C Saatchi Melbourne
Fairfax Media Dog via HOST / Happy Soldiers Sydney
Fairfax Media Surf via HOST / Happy Soldiers Sydney
Fairfax Media Kid via HOST / Happy Soldiers Sydney
Fairfax Media Jump via HOST / Happy Soldiers Sydney

TRAVEL AND LEISURE
McDonald's Australia Bus via DDB Sydney
Wellington Zoo Giraffe via Saatchi & Saatchi New Zealand
Tourism WA surfing wave via Marketforce Perth
Tourism Victoria Maze via Publicis Mojo Australia
Tourism Victoria Curtin House via Publicis Mojo Australia
Red Rooster Real Fish & Chips via 303 Advertising Perth

BEST CAMPAIGN
Tourism Victoria Maze, Curtin House & Walking Tours via Publicis Mojo Australia
Hasbro Building Sandpit via DDB Sydney

BEST SMALL SPACE AD
OPSM WaterFront Property via BMF Sydney

BEST BRAND CAMPAIGN
Fairfax Media Screen Savers via HOST / Happy Soldiers, Sydney

BEST TOPICAL AD
Nando's Safety Card via CHE, Melbourne
Frucor V XMAS via Clemenger BBDO Sydney
Ikea John Howard via HOST / The Glue Society Sydney

MOST INNOVATIVE USE OF THE NEWSPAPER MEDIUM
Wellington Zoo Cheetah, Giraffe & Bear via Saatchi & Saatchi New Zealand

BEST COPYWRITING
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
Fairfax Low Energy via M&C Saatchi Sydney

BEST ART DIRECTION
Lexus Dirt, Grass & Rock via Saatchi & Saatchi Sydney
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
The Sun Herald: Screen Savers via HOST / Happy Soldiers Sydney

BEST PHOTOGRAPHY
McDonald's Australia Bus -- Mat Baker Photographer
Eternal Flame Foundation Bill, Ted & George via Clemenger BBDO Sydney

BEST ILLUSTRATION
Tourism Victoria Maze via Publicis Mojo Australia

AUTOMOTIVE, TRAVEL AND LEISURE
Tourism Victoria Walking Tours via Publicis Mojo Australia

BUSINESS AND GOVERNMENT
Fairfax Low Energy via M&C Saatchi Sydney

AWARD are pleased to announce the salubrious panel of judges and the best Call for Entry result in seven years.
Joining the auspicious line-up of judges from Asia, New Zealand and Australia AWARD welcomes Chris Garbutt, TBWA\Paris and Leo Premutico, Saatchi & Saatchi New York.
Representation from Asia is at an all time high, including Prangthip Pradipong, Creative Juice\G1 Bangkok, Sheung Yan Lo, JWT Shanghai,
Weerachon Weeraworawit, BBDO Bangkok, Eugene Cheong, Ogilvy & Mather Singapore, David Guerrero, BBDO Guerrero Oretga, Manila and Tay Guan Hin, JWT South East Asia.
Says Toby Talbot (pictured), ECD DDB New Zealand and Chairman of Judges: “Once more, the finest minds in our business will descend on Sydney like a plague of erudite locusts for two weeks of intense judging. It will be fun. It always is. But this year promises to be really tough too. AWARD is now big enough to showcase some of the very best work in the world. It’s not a small, parochial show. It is, after all, the only show that truly represents Australia, New Zealand and Asia. To get in the book should be an honour. To win metal, you will have had to have done something world class. Last year was a record year for Australia at Cannes. This year, the Kiwis shone. Asia had another strong year. We must be doing something right. Let’s hope this year’s AWARD reflects this very positive trend “.
AWARD Judging will be held in Sydney, September 24th until October 5th ; 59 Judges will fly in from interstate and overseas, making a total of 95 who will decide the finalists and winners, the latter heralded at the AWARD Presentation Evening November 30th at CarriageWorks, Eveliegh Railyards Sydney.
AWARD Entry numbers are at a seven year high, with a surge in interactive and TV Craft entries, the latter a positive reflection in the wake of the important merger of the KODAK Gongs and AWARD earlier this year.
Says Co-Chairmen of AWARD Philip Putnam and Paul Prince: “The 2007 AWARD
Membership, The Committee, Chairman of Judges Toby Talbot and AWARD Management have assembled a truly great line up of Judges for AWARD 2007, one that truly represents the best of our peers, and one that pays homage to the near 30-year Legacy of AWARD."

Print Craft - Chairman: Richard Muntz, JWT Melbourne
Andreas Smetana, Andreas Smetana Photography, Sydney
Andrew Tinning, Marketforce, Perth
Ben Lockwood, The Craft Shop, New Zealand
Christian Finucane, 12:20, Sydney
Graham Johnson, M&C Saatchi, Sydney
Grant Rutherford, Clemenger BBDO, Melbourne
Guan Hin Tay, JWT Singapore, Asia
Lorenz Perry, Publicis Mojo Auckland, New Zealand
Mick Hunter, Brain Surgery, Sydney
Paul Hankinson, DDB, New Zealand

Print, Posters & Outdoor - Chairman: Simon Langley, BMF Sydney
Emmanuel Bougneres, DDB, New Zealand
Eugene Cheong, Ogilvy & Mather Singapore, Asia
Jason Williams, Leo Burnett, Melbourne
Leo Premutico, Saatchi & Saatchi New York, USA
Leon Wilson, Publicis Mojo, Melbourne
Luke Crethar, The Glue Society, Sydney
Mark Harricks, Clemenger BBDO Wellington, New Zealand
Mike O'Sullivan, Saatchi & Saatchi Auckland, New Zealand
Sheung Yan Lo, JWT Shanghai, China
Weerachon Weeraworawit, BBDO Bangkok, Thailand

None of The Above, Integrated, Ambient - Chairman: Paul Catmur, George Patterson Y&R, Melbourne
Andy Blood, TBWA\Whybin Auckland, New Zealand
Andy Greenaway, Saatchi & Saatchi Bangkok, Asia
Birger Linke, JWT Vietnam, Asia
Bridget Short, DDB, New Zealand
Chris Garbutt, TBWA\Paris, France
Jonathan Kneebone, The Glue Society, Sydney
Joshua Stephens, AJF Partnership, Melbourne
Rebecca Carrasco, Colman Rasic Carrasco (CRC), Sydney
Richard Morgan, BMF, Sydney

Design - Chairman: Mark Stott, Common, Sydney
Ash Bolland, Umeric, Sydney
Fabio Ongarato, Fabio Ongarato Design, Melbourne
Jacko van Deventer, The Craft Shop, New Zealand
Justus von Engelhardt, BMF, Sydney
Lachlan Summer, 3 Deep Design, Melbourne
Simon Pemberton, KvB Institute of Technology, Sydney
Zoe Eggleston, RBD, Melbourne

TV & Cinema - Chairman: Toby Talbot, DDB New Zealand
Ant Keogh, Clemenger BBDO, Melbourne
David Guerrero, BBDO Guerrero Oretga, Asia
David Nobay, Saatchi & Saatchi, Sydney
Jamie Hitchcock, Colenso BBDO, New Zealand
Nick Worthington, Publicis Mojo Auckland, New Zealand
Prangthip Pradipong, Creative Juice\G1 Bangkok, Asia
Rob Jack, Huxley Auckland, New Zealand
Takuya Matsuo, Ogilvy & Mather Japan K.K., Tokyo, Asia
Warren Brown, BMF Sydney

Interactive - Chairman: Shaun Branagan, NetX, Sydney
Bob Mackintosh, HOST, Sydney
Chris Jones, Tribal DDB, New Zealand
Damian Royce, Clemenger Blue Digital, Melbourne
Erik Hay, Publicis Mojo, Sydney
Graham Kelly, TBWA/Tequila Singapore, Asia
Kieran Ots, Leo Burnett, Sydney
Matt Sarah, Sensis, Melbourne
Mike Zeederberg, Profero, Sydney
Rob Lawn, Tundra, Melbourne
Sam Smith, Yahoo! 7, Sydney
Thierry Halbroth, McCann Erickson Hong Kong, Asia
Tim Buesing, NetX, Sydney

Craft in TV - Chairman: Richard White-Smith, Euro RSCG Sydney
Barry Stewart, Sound Reservoir, Sydney
Bruce Hunt, @radical.media, Sydney
Corey Esse, Publicis Mojo, Melbourne
Darryl Ward, Curious Film, New Zealand
Denis Mamo, Ursa, Sydney
Emma Hill, Clemenger BBDO, Melbourne
Georgia Arnott, The Campaign Palace / Red Cell, Sydney
Jon Baxter, Perceptual Engineering Auckland, New Zealand
Karl Richter, Level Two Music, Melbourne
Linds Redding, The Department of Motion Graphics (DMG), New Zealand
Paul Middleditch, Plaza Films, Sydney
Steve Cochran, Colenso BBDO Auckland, New Zealand
Steve Ayson, The Sweet Shop, New Zealand

Direct Marketing - Chairman: Gavin McLeod, M&C Saatchi Sydney
Bob Miller, Sydney
Dave King, Aim Proximity, New Zealand
Dustin Lane, BMF Sydney
Fiona Davison, Rapp Collins, Melbourne
Liz Fulcher, Proximity, Melbourne
Sandy Rudd, Leo Burnett, Sydney
Tan Kien Eng, Leo Burnett / Arc, Malaysia
Wayne Pick, Tequila, New Zealand
Wellison D'Assuncao, Mercer Bell, Sydney

Radio - Chairman: Ben O'Brien, DDB Sydney
Chris Schofiled, FCB Auckland, New Zealand
Dennis Koutoulogenis, BMF, Sydney
John Mescall, Smart, Melbourne
Johnny Velis, Clemenger BBDO, Adelaide
Justine Armour, Saatchi & Saatchi, Sydney
Mike Edmonds, Meerkats, Perth
Philip Webster, Risk Sound, Melbourne
Rem Bruijn, Make, Brisbane
Sean Larkin, Publicis Mojo, Sydney
Tony Greenwood, The Cavalry, Melbourne

News Limited AWARD School Adelaide graduated Thursday night, and the local advertising industry celebrated at Fad Gallery Bar.
AWARD Executive Committee Member Greg Knagge, Clemenger BBDO Adelaide Creative Director, welcomed the crowd and announced the top student, Andrew Slattery.
“This year six students were accepted into the South Australian course and once again AWARD School was well supported by senior creative professionals representing a broad cross-section of Adelaide agencies. Andrew won confidently taking out the highest score in seven out of the eleven assignments. AWARD School continues to be a vital part of the South Australian industry,“ said Knagge.
Slattery will now go forward for National Judging against the top students in Melbourne, Sydney, Brisbane, Perth and Hobart to compete for a place at the Caxton Awards weekend seminar in Byron Bay. Adds Knagge: “Last year it was a South Australian who won the title of National Top Student..."
To register your interest in the 2008 programme visit awardschoolonline.com

Last night the Perth advertising industry celebrated the end of the 2007 News Limited AWARD School at The Vic Hotel in Subiaco.
AWARD Executive Committee Members Andrew Tinning and Adam Barker welcomed the crowd and announced the top student, Jadranko Silic.
Says Tinning, Executive Creative Director Marketforce: “I've hired one of the students full time as I did last year and the year before which confirms to me at least the great job AWARD School does in unlocking and unleashing some of the country's most promising new talent."
Barker, Gatecrasher CD and partner said: “We’re involved in AWARD School every year because there’s no better way to nurture new creative talent in our industry. We’ve hired top graduates for three years running and encourage all other agencies to do the same".
Other creatives involved in tutoring include Murray Laird, Juilia Elton-Bott and Andrew Chu.
Jadranko will now go forward for National Judging against the top students in Melbourne, Sydney, Brisbane, Adelaide and Hobart to compete for a place at the Caxton Awards weekend seminar in Byron Bay.
AWARD School thanks local industry magazine Campaign Brief WA for supplying prizes to the top three graduates.
AWARD School is a 12-week part-time programme and each week students are required to attend a lecture and tutorial class. At the latter they are given one fictitious brief, each time on a different medium of advertising.
Students are accepted into the programme via a competitive application process, only 180 students are taken across Australia each year out of 800 applicants.
To register your interest in the 2008 programme visit: awardschoolonline.com

A New Zealand blogger points out the similarity between the recent AWARD School Melbourne posters created by George Patts Y&R Melbourne (below), with last year's NZ Herald campaign (left) created by M&C Saatchi, Auckland that got metal at Axis and was shortlisted at Cannes.

JWT has made sweeping changes to its management and creative lineup in Australasia, affecting Sydney, Melbourne and Auckland.
In Sydney, Noel Magnus, who has just left the MD post at Draft FCB Sydney, has been appointed Sydney CEO, while current deputy CDs Andy DiLallo and Jay Benjamin (pictured above) have been appointed as joint executive creative directors, partly replacing national ECD Andy McKeon, who is leaving to form his own shop, Bulldozer (see separate story on the blog). Current Sydney managing director Simon Fitch will now oversee New Zealand, replacing John Gutteridge, who will come across to take up the new role of Managing Director of JWT Melbourne, while Richard Muntz (pictured below) departs George Patterson Y&R, Melbourne to take the executive creative director gig of JWT Melbourne. The agency's former CD, Jeremy Wynne, left the agency several weeks ago.
Says Australia and New Zealand regional CEO Amy Smith: “Over the last 15 months we have put the building blocks in place we need to engineer the next generation agency model. We have overhauled our creative and strategic product, attracted some great talent, invested in digital, brand experience specialists and design, and are inviting the best young talent from both here and overseas to join a newly invigorated JWT.
“The work has improved dramatically and we have won both local and international business, including Sheridan, Thrifty, Olympus, Band-Aid, Reach and more recently, Nokia. And now I am shifting the agency up to the next level. The key is to integrate the diverse capabilities we have created into the new generation agency that will deliver Magic for our clients. To this end, I have assembled my dream team."
McKeon, who had only been in the job for little over a year, hired the multi-awarded DiLallo and Benjamin from Saatchi & Saatchi, Auckland in December last year. [The pair were originally discovered by Saatchi & Saatchi Australia ECD David Nobay when he was at Bozell New York, and who followed him when to took the Saatchi Sydney gig.] McKeon was lured to JWT by Amy Smith, who knew him from their Wieden & Kennedy days. He was CD at Strawberryfrog New York when he got the call.
Says DiLallo and Benjamin: "Chances like this are few and far between. We feel that our entire careers have been spent in preparation for this next challenge. We are excited by the chance to apply the knowledge we have gained."
Says Muntz: "“With an impressive list of icon brands, new heads of business in all markets and a worldwide creative mandate from Craig Davis, this was an agency I just had to be a part of."
Meanwhile, with the departure of Magnus, Draft FCB Sydney executive creative director Michael Simons will take over his management role for the time being. Simons told CB the agency was in the process of rebranding its offering reflecting the new agency name, which should be completed in six weeks.

Just 12 months after taking the executive creative director at JWT Australasia, Andy McKeon has left to open the Australian arm of Bulldozer, an advertising company he founded in New York in 2005.
“It’s been dormant while I have been working hard to get JWT in good shape but now it’s time to crank it up and try the Bulldozer business model in Australia. If I am going to be slaving away for the man I might as well make that man me."
Bulldozer will bring experience on projects and pitches for agencies such as Mother, Taxi, Anomaly, BBDO, Publicis, McCann, Ogilvy and Mather and Deutsch on brands such as Mini, BWM, Virgin Airlines, Microsoft, Coke, Sharp, Blue Shield Health Insurance, Amp’d Cell Phones and General Motors, to the Australian marketplace.
“The philosophy behind Bulldozer is simple," said McKeon. “Bulldozers are compact. Powerful. Reliable. No nonsense.
 They work in often difficult terrain to dig, push, flatten, raise, plough, clear, demolish and cultivate things. They don’t aspire to be famous but they build famous, necessary and needed things. We enjoy building stuff. Brands and sales."
“Bulldozer can provide clients and agencies everything from package design, branding advice, event ideas, online, and traditional advertising," he said. “We have an amazing network of talented world-class people around the planet that clients and agencies can now tap into."
And although McKeon has won numerous creative awards, Bulldozer will be far more than just another creative hot shop. Adding strategic firepower is a partnership with The Open Intelligence Agency; a collection of world-class strategic planners with experience at BBH, Wieden & Kennedy and Goodby Silverstein & Partners. It is a true global collective, with planners based in London, New York, Amsterdam and Sydney.
“We are also talking directly to clients and will hopefully be able to announce two pieces of business in the next few weeks," says McKeon.
Amy Smith, CEO of JWT Australia/New Zealand, says she will be sad to see McKeon go: “Andy is a terrific talent and I am really proud to say that we brought him home. He has helped me kick-start change in JWT Australia/New Zealand and I look forward to seeing what he does next," Smith said.
Bulldozer is available to work on projects both locally and in Europe and the USA.
Email: andymckeon@hotmail.com
Mobile: 0420-317-792

Perth based 303 is setting up shop in Sydney, and the agency there will be operational from this weekend.
The Sydney agency has been formed by acquiring FNL Communications and McNabb Advertising.
MD Andrew Sargent and the six employees of FNL Communications are currently moving out of FNL’s Yurong Street premises into the St Leonards offices of McNabb Advertising, which employs around 15 people, and the combined business will be re-branded 303.
As Foster Nunn Loveder, FNL was one of the highest profile and creatively-awarded agencies in Australia in the 90s. Founding partners Graham Nunn and Dave Loveder sold FNL to Andrew Sargent and Dave Rollins last year but the agency was hit hard by the loss of long-term client Sony back in January. Perhaps their best known client currently is Harley Davidson.
Though not as well known, McNabb has a very profitable client list that includes Fujitsu, Centrum, Dencorub, Selsun, Pearl Drops, Nair and Dilmah Tea.
There is speculation that 303 partner and managing director Nick Cleaver, who was CEO of DDB Australia until January 2006 and now in Perth, may relocate to Sydney eventually, but for now the business will probably be run by Sargent and Paul McNabb.
Cleaver was in Sydney today (Thursday) when CB called the Perth agency.

Continuing their expansion and future planning strategy across Asia Pacific, Omnilab Media, the region’s largest, privately owned, vertically integrated content development and media service business, has completed phase one of its new state-of-the-art broadcast operations facility in Yurong Street, Sydney. The first phase includes MTV taking the entire ground and mezzanine floors of the four-story building for its Australian operations and management.
Head of the project team responsible for the Yurong Street facility is Andrew Hogg, General Manager of one of Omnilab’s key brands, The Playroom Sydney. Hogg explained the background to the group’s most significant technical project to date: “The plan to build a new playout facility started in October 2004 when we were advised that The Playroom Sydney would have to move from our North Ryde facility by 2007. At that time we consulted with MTV as we wanted to further our existing relationship with them and wanted them to be involved with the relocation from the ground up."
Omnilab went through a major design evaluation taking six months in which they proposed keeping the character of the original 1934 Studebaker building whilst adding a mezzanine floor and state-of-the-art technical infrastructure. The review involved several meetings with the local council in order that the refurbishment fit with plans to revitalise William Street and the surrounding area, known to be a hub for advertising and media companies.
Hogg continued, “Our strategy was not just to build a playout centre but to future proof our offering to clients. Thus we included facilities for major playout outsourcing, convergence technologies, the new digital domain and IPTV. This required a major submission to the Omnilab Media board and included a complete new power system, mezzanine floor, new technical design, dark fibre, diverse fibre optic ring and high speed interfaces being built and installed."
With the review completed and approved by the Omnilab board, negotiations were finalised with MTV who agreed to lease the ground and mezzanine floors of the building on a long term agreement.
The new facilities’ major technological achievements were inspired by Omnilab Media’s strategy of forward thinking and leadership through innovation. “We wanted to help make all our clients more efficient." Said Hogg, “Our fibre optic ring connects Foxtel, Globecast and all Omnilab companies including Cornerpost and the LaB in Sydney and Digital Pictures and Iloura in Melbourne. This allows the group to work offline and offsite then use the Playroom Sydney as the distribution hub to our uplink providers. This system is already successfully in place and used by Qantas for the Oprah Winfrey show."
Much of the internal infrastructure design was done in collaboration with MTV to ensure maximum efficiency for their operation. As a result the Yurong Street facility boasts full HD wiring, substantial servers for HD files, data links in addition to SDi and inter-floor high-speed fibre.
MTV’s current operation includes 20 Final Cut Pro after-effects stations connected to the central storage and archiving systems, a local ingest room, on-site library facility for up to 15,000 tapes, asset management system and 100 general workstations. “We worked with MTV to provide them a complete business solution." Explained Hogg. “This included all their servers and external connectivity to parent company Viacom."
Phase Two of the Yurong Street project also includes The Playroom Sydney occupying the first floor of the building where it runs its broadcast facility for the MTV NZ and the Movie Network channels in addition to audio sweetening booths and Final Cut Pro and Avid editing suites.
Says Omnilab Media Managing Director Christopher Mapp: “Successfully implementing MTV’s services is only phase one of our plans for the Yurong Street site. Phase two later this year includes a full broadcast and audio facility for up to 20 channels run by the Playroom and phase three involves significant projects that fully encapsulate our strategy of offering content creation, professional services, infrastructure and partnerships in sales and distribution. There are big announcements to come in each of these areas."

BMF Sydney’s new campaign for The Newspaper Works aims to remind us that in today’s increasingly fragmented media marketplace, newspapers provide an incredibly powerful channel for advertisers to engage with consumers.
The campaign is aimed at advertisers, marketers, media buyers and planners, and dramatises newspapers’ core strength; unlike other media that are simply flicked through or passively consumed (often simultaneously), newspapers are the most engaging media of all.
We are reminded that newspapers are a destination, not a distraction. People who read newspapers are in the right mind space and actively seeking information, which is a perfect environment for advertising messages to stick.
The campaign idea takes beautifully photographed everyday objects, and tells a compelling story around them. The reader is asked the question: if a newspaper can make something as ordinary as this so involving, imagine the story you as an advertiser could tell about your brand?
Several leading photographers were commissioned by BMF to bring the campaign to life and to ensure it depicted a best in class model for advertising in newspapers. It was shot at various locations around the world, including the US, UK and Australia. The Craft Shop was commissioned to complete the typography.
Tony Hale, CEO of The Newspaper Works stated; “We needed a campaign that demonstrates how newspapers can be used to capture readers’ minds, challenge conventional thinking and establish strong emotional connections. It was a difficult brief but BMF nailed it. They have delivered an exceptionally fresh and creative approach by tapping into the storytelling nature of newspapers."
Warren Brown, BMF’s Executive Creative Director, commented: “Tony Hale gave BMF the creative freedom to do something special. I’m sure the campaign we created will go a long way to ignite some passion amongst clients for newspaper advertising."
This Saturday, August 18th marks the start of a new story for newspapers with the launch of the campaign in Press, with five full-page executions. Over the coming months the campaign will show advertisers many ways in which they can harness the full power of newspapers to strengthen their brands.

Executive Creative Director: Warren Brown
Associate Creative Director: Simon Langley
Art Directors: Grant Booker/Simon Langley
Copywriters: Benn Sutton/Richard Morgan
Photographers: Max Forsythe, Michael Corridore and Toby Burrows
Typography: The Craft Shop (NZ)
Group Account Director: Nick Garrett
Account Director: Fleur Kennedy
Strategic Planner: Gerry Cyron
Client: Lucia Elliott/Tony Hale

AWARD SPONSORS ADSHEL, CUTTING EDGE AND FILM CONSTRUCTION OFFER JUNIOR CREATIVES CHANCE TO CRAFT THEIR SKILLS WITH THE BEST IN THE BUSINESS
Workshops commence this coming Monday 20th August - ADSHEL CREATE AWARD Craft, led by AWARD Committee reps Simon Cox and Dejan Rasic, and Buzz Pringle, offers an incredible chance for new creatives to spend intimate time with the industry’s top talent in a six day workshop.
NetX will provide an amazing full day workshop on interactive, an incredible line-up of presenters and topics covered.

Topics & Speakers include:

Great Creative for Outdoor - Jonathan Kneebone, The Glue Society

Photography & Re-touching – Gary Sheppard & Jules Zuppich - Diamond Fire Monkeys, Yvonne Moxham and Inness Robbins – Electric Art

Copywriting – Graham Nunn, Funnel Productions

Design & Typography – Ash Bolland, Umeric

Art Direction – Jay Benjamin & Andy DiLallo, JWT

Print Production – Darren Bailey & Sarah Hadfield – Lowe Hunt

Direction – Perry Bradley & Jozsef Fityus – Film Construction

Offline Editing & Telecine – Mark Bennett, Peter Ritchie – Cutting Edge

Flame Compositing & Visual Effects – Jeff Gaunt – Cutting Edge

Interactive – Shaun Branagan – NetX
(Including speakers from Soap, nineMSM, Nuo, One Digital, Feedcorp, @radical.media)

Radio – Buzz Pringle and Brad Power - StellaRadio


Participants must have at least six months experience in an agency.
LIMITED PLACES AVAILABLE.
Download the booking form from www.awardonline.com or email lucymckee@awardonline.com for more details.

On the first weekend in November ~ the picturesque riverside village of Morpeth in the Hunter Valley will be home to what is likely to become the best damn beer festival in Australia. Presented by Morpeth Sourdough via a campaign created by Sprout Scape (a Sydney based 'Creative Brothel', according to creative directors Chris and Angie Wise) ~ Bitter & Twisted will be the first of what is envisaged will become an annual event highlighted on the calendar of beer enthusiasts across the state and nation. A two day festival held during daylight hours in the heart of the tourism precinct in Swan Street, Morpeth. The event is being touted as an opportunity to educate, entertain and celebrate all the good things beers stands for ~ a social lubricant, a catalyst for true love and the perfect accompaniment to fine cuisine. Bitter & Twisted will feature stalls tasting beers from Australia’s finest micro-breweries as well as specialty international beers from around the globe.

www.bitterandtwisted.com.au

The commercial radio industry today launched its latest series of ads as part of its multi-million dollar brand campaign, highlighting the ability of radio to target audiences at specific times and locations across the day.
The “Radio – A Time and Place for Everything" campaign, which airs nationally from today, includes 12 ads targeted at different demographics and product categories, which highlight how advertisers can choose the time of day and day of the week that best suits their product, brand or service, to advertise on radio.
The new ads, which continue with the theme of humour, were written by international award-winning director of Eardrum Australia, Ralph van Dijk and feature Australian comedians and actors, Mark Mitchell as the interviewer and Jonathan Biggins as the media expert.
“This phase is all about relevance. Radio is unique in that it allows brands to reach very specific audiences at the time of day that is most relevant to them. Hence the strap line ‘there’s a time and a place for everything," said van Dijk.
“Each of the 30 and 15 second commercials is tailored to play at a very specific day-part, as Mark Mitchell asks his ‘media expert’ what products are best suited to run at that time. I wanted to make the characters sound as if they were talking to you live. You’re listening at lunchtime as they talk about buying lunch, or on your way home from work as they discuss recruitment agencies. The more relevant the message the more likely it is to have impact."
An industry-wide marketing campaign aimed at radio stations, media agencies and advertisers will be run in conjunction with the ads and includes downloadable

PODCASTS

with facts and figures supporting the specific time and place ads running on air. A teaser campaign for the ads was launched two weeks ago to generate interest in the new ads. The ads will be aired in a cluster of up to five ads at a time over the next six months.

Director Bruce Allan has joined Flying Fish working alongside Exec Paul S Friedmann. Says Friedmann: "Bruce made a very successful name as a commercials director over the past two years working with clients as varied as Panasonic, Up and Go, Jalna and Singapore Navy. Joining Flying Fish is a clear indication that he can deliver and is here to stay. His understanding of narrative coupled with his visual style will see him continue to be recognised by agencies and clients internationally."
Contact Paul for a reel: paul@flyingfish.co.nz +61 2 9018 4150

What if the imaginations of illustrators, animators and musicians got loose?
The Drawing Book Studios has teamed up with Red Box Digital and Song Zu to entertain that hypothetical question and extol the virtues of character design, animation and sound engineering.
Matt Jackson describes the objective of the campaign as, “getting suppliers to work together on something that is completely our own. Rarely do the names of artists, animators and musicians appear alongside their work in advertising, so we created something in which that became the only mandatory."
The storyline is a simple one. Five characters have escaped the imaginations of their creators. As is common with escapees they have fled to Mexico. Without any guidelines or mandatories to restrain them things soon slip into bloody mayhem. The site shows footage of the mayhem. After watching the characters tear each other apart visitors to the site are encouraged to vote for their favourite fugitivo as the winning character will then reappear and face two new artist's characters in subsequent episodes.
Red Box digital did a tremendous job on the site’s functionality and design, making the delivery of animation, soundtrack and voting function slick and quick.
Song Zu also lived up to their exceptional reputation, producing a killer soundtrack that actually animates the animated. All three parties agree that they couldn’t have done it alone.

www.losfugitivos.com

The new Elle Macpherson Intimates campaign has just broken online, created by The Glue Society for The Names Agency, Sydney. All of the seven films (this one is called intimatebubblegirl) are viewable by clicking through on the YouTube video.

Client: Bendon, New Zealand
Brand: Elle Macpherson Intimates
Agency: The Names Agency, Sydney
Creative Director: The Glue Society
Director: The Glue Society
Executive Producer: Maya Brewster, Gregg Carlesimo
Production Company: @radical.media, New York
DoP: Anthony Wolberg
Editorial/Post: Outpost Digital
Editor: Ron Patane

The Sweet Shop has appointed Storr Redman as Executive Producer of its London office and promoted Pippa Bhatt to UK Managing Director.
The combination of both roles cements The Sweet Shop London as a fully formed, UK based production company. The company sets in motion the next stage of progress with a planned growth of its roster to include UK based directors.
Redman, who joined the company just three months ago, has already had a significant impact, having worked with the company’s New York based director Julian Pugsley and New Zealand director Kezia Barnett. He is now working on a worldwide alcohol campaign with The Sweet Shop’s European based director Michael Wong.
During his career Redman has produced for leading companies including Limelight, Eclipse, Stink, Exposure, RSA, Pagan and Wanted Films.
The Sweet Shop's Managing Director and founder Paul Prince comments: "Storr brings with him a wealth of knowledge and credibility. With continual European shoots and many of our directors now based in the northern hemisphere it’s only right that we have an experienced production head in London. He is very highly regarded."
Pippa Bhatt joined The Sweet Shop to open the London office, to service the UK and Europe market. She has successfully established The Sweet Shop London with recent work for leading agencies TBWA, Kesselskramer, Ogilvy and DDB to name a few.

Song Zu Singapore has hired Julie Chua, Head of Broadcast at DDB Singapore, as Operations and Business Development Director, effective 2nd October.
With this new hiring, Gerard Fitzgerald, relinquishes his operational position to concentrate entirely on his music composition and musical / creative director role.
In addition Song Zu Sydney’s creative director and composer, Ramesh Sathiah, returns to Song Zu Singapore effective 11th August and fresh from having produced Australian rock band Grinspoon’s latest album, which reached number 2 in the Australian charts. (Ramesh is pictured with members of Grinspoon).
Song Zu Sydney sound designer, Abby Sie, is also returning to Song Zu Singapore, effective 24th August, Abby having spent 3 months as part of the Academy Award winning sound team on King Kong.

The CB Videoblog was out Thursday night (August 9th) covering the 9th AFA Advertising Effectiveness Awards, which were held at the Westin Hotel in Sydney. You'll see who Lynchy bumped into before the awards and at the after party - a fun mix of top creatives and agency big wigs, suits and planners - plus the reel of the winners - and interviews with the judges explaining their choices.
The Jay Furby originated Skins campaign, via The Furnace, Sydney, won the Gold Pinnacle in the face of some serious competition from four other Gold Award winners – Lion Nathan’s XXXX Gold, via BMF Sydney, Diageo’s Bundaberg Rum RTD via Leo Burnett Sydney, Sunbeam Expresso Machines ‘Unleash the Barrista’ via Bellamyhayden Sydney and the Football Federation of Australia’s launch of the Hyundai A-League via Lowe Hunt Sydney.

Lowe Hunt, Sydney has launched the third season of the Hyundai A-League with this 60-second brand spot. The multi-media campaign will run across cinema, TV, viral, web, print, radio and experiential.

Client: Football Federation of Australia.
Brand: Hyundai A-League.
Agency: Lowe Hunt, Sydney.
Creative Director: Dejan Rasic.
Creative Team: Ben Smith and Neil McGuirk.
Board Account Director: Kit Lansdell.
Account Director: David Graville.
Account Executive: Niall O’Brien.
Head of Production: Darren Bailey.
Senior Producer: Lisa Cordukes.
Director: Michael Spiccia.
DOP: Russell Boyd.
Editor: Luke Doolan.
Executive Producer: Kimbo Kim.

On Sunday EnergyAustralia will launch a new campaign via Leo Burnett, Sydney with an environmental message. Created by creative trio: Kate Burt, Kieran Ots and Nils Eberhardt and shot by Steve Ayson of The Sweet Shop, the spot tell the story of a giant who gets smaller the more energy efficient he becomes, therefore reducing the size of his footprint on the environment.

Creative Director: Mark Collis
Writer: Kate Burt
Art Directors: Nils Eberhardt, Kieran Ots
Director: Steve Ayson
Production Company: The Sweet Shop
Agency Producer: Helen Hendry
Producer: Claire Kelly

A new Bundy campaign from Leo Burnett, Sydney. The script was first written December 2005 by Stephen Coll and Mark Collis. This was followed a fairly gruelling 18 months of pre-production before shooting in February 2007 with Guy Manwaring from Therapy Films, London.
CREDITS
Writer: Stephen Coll
Creative Director: Mark Collis
Producer: Adrian Shapiro
Agency: Leo Burnett, Sydney
Director: Guy Manwaring, Therapy

CB hears Bankwest has picked Host Sydney as their agency in a shootout with Sydney agencies Euro and Leo Burnett. The West Australian headquartered bank is rolling out hundreds of branches in the Eastern States over the next year and is attempting to take on the big 4 banks head on.

Dave Johnson, who co-founded The Glue Society nearly 10 years ago, has taken the Lowe Hunt Sydney CD gig vacated by Dejan Rasic back in June.
In recent years the highly awarded Johnson was a senior creative at Publicis Mojo Sydney before taking the CD post at The Campaign Palace Sydney in 2005. That only lasted a year before he left in December last year to complete a film he had been working on.

The Young Guns International Awards have launched its 2007 Call For Entry campaign by reminding us all what it was like to be young and inexperienced award show virgins, through the

WEBSITE

Here is told the story of three young creatives looking to enter their first award show, but just not managing to get a break due to bad briefs, inexperience and uncertainty; highlighting some of the problems that all young creatives face.
In their darkest hour of despair, "The Wise Bogusky", "The Baby Droga" or "The Holy Clow" magically appear providing what can only be described as acerbic advice and then disappear again.
This whole hilarious interactive escapade is set on stage and themed as a bad musical, narrated by a fat cherub in a nappy, with the 3 young creatives frequently breaking into song about the issues they face.
Created by Taxi Canada Inc, the three act musical will have a new act at regular intervals featuring Alex Bogusky, David Droga and Lee Clow. The site has a number of interactive layers, including a music video which will be released later. The campaign itself is multifaceted with online, DR Posters and magazine ads.
Says Kristian Barnes, YoungGuns co-founder: "Even Alex [Bogusky], David [Droga] and Lee [Clow] were once virgins at the beginning of their careers looking to get ahead. The campaign developed by Taxi Canada is an incredibly funny exploration of award show virginity. If you are not a virgin anymore you will be reminded of that first time and the importance that it held for you personally. Being awarded means being recognized by your peers, but that doesn’t change no matter how many awards you win."
Adds Zak Mroueh, VP CCO Taxi Canada Inc: "Everyone starts out as a virgin in this business. We took that notion and turned it into a campaign that was relevant to YoungGuns. Even non-awards show virgins should get a chuckle."
True Virgin or repeat offender, go to www.letusbeyourfirst.com and listen to the heartfelt and haunting warbling of three young virgins desperate to, as one of them sings "get their piece in".
Act 1 with Alex Bogusky opens now.

YoungGuns 2007 entry deadline is October 12, 2007.

Contact Livia at livia@ygaward.com for more details or go to www.ygaward.com

YGAward is dedicated to supporting emerging and young creative talent. The entrants of YoungGuns today are the creative directors of tomorrow. So be nice to them.

AWARD Co-Chairman Philip Putnam welcomed a huge turn out for the celebration of the News Limited AWARD School Melbourne Graduates.
Stars of the poster campaign for the event, Paul Catmur and Darren Spiller, mingled amongst over 120 creatives and recruitment agents handing out their cards to the students.
The top five winners were announced, each picking up an AWARD and MADC Membership and the top student, James Orr, collecting his very own gold pencil... the taste of things to come perhaps!

5th Richard Harley
4th Daniela Paolini
3rd Candy Hertz
2nd Chris Andrews
Top Student – James Orr

Orr will now go forward to National Judging against the top student from each state and is in the running to win a trip to the Caxton Awards in Byron Bay.
Richard Muntz and Annie Price – AWARD School Leaders 2007 did an outstanding job this year, the work on the wall testament to their incredible efforts.

Special Thanks to tutors:
Brendan Greaney and David Ponce de Leon (Leo Burnett)
Frank Morabito, Michael Mulchay, Ros Sinclair and Doug Byrnes (Spinach)
Vince McSweeney (McCann)
Paul Hastings and Pete Kirwan (Whybin TBWA)
Andy Segal and Campbell Robinson (Badjar Ogilvy)
Jim Ingram and Ben Couzens (GPY&R)

Special Thanks to lecturers:
Lauren Treiser, Sally Cunningham, Holly Whittaker (Grey)
Ron Mather (The Cavalry)
Scott Bundy (Bundy Agency)
Alex Fenton (Fenton Stephens)
Nigel Dawson (Grey)
Peter Kirwan (Whybin TBWA)
Mat Garbutt (AJF)
Chris Taylor (Shabbadu)
Tony Rogers (Renegade)
Nick Cummins (Sputnik)
Leon Wilson (Publicis Mojo)
Ben Keenan (Grey)
Esther Clerehan

To register your interest in the 2008 programme visit awardschoolonline.com

A note from Patrick Tonkin....
Since completing Award School in 06 I've been reading your blog. My background is copywriting and art direction/design, but recently I've made the jump into sound design and music arrangement, having completed soundtracks for many major brands. I was wondering if I could advertise my site on your blog or give you a link.
I've just finished a pretty hysterical viral...


I'm hoping will drive traffic to my site:

TASTY BLIPS

Tasty Blips offers cutting edge soundtrack composition and sound design at a fraction of the cost of the larger production houses. With experience creating sounds and music for big brands, a background in art direction and copywriting, Tasty Blips provides sound solutions for TV Commercials, digital media, radio and any other project requiring the element of sound and music. Tasty Blips can create in a wide variety of music genres in a flash. Samples and work can be found at http://www.tastyblips.com
For more information call Pat on 0403 141 878 or email pat.tonkin@tastyblips.com

Skins, a small independent Australian sportswear brand, which successfully took on the titans of the sports world, has won the Millward Brown Gold Pinnacle Award at the 9th AFA Advertising Effectiveness Awards held tonight at the Westin Hotel in Sydney.
The Skins campaign ‘Skinning the Competition’, originally created by Jay Furby and team at Arnold Sydney - now The Furnace Sydney, also won the Return on Investment award and the Most Original Thinking Award – the one which prompted judges to think – “I wish I’d thought of that!"
The Furnace's Amy Cuthbert, Group Account Director and Tony Singleton, Head of Strategy Planning made a compelling business case convincing the judges to award Skins the Pinnacle in the face of some serious competition from four other Gold Award winners – Lion Nathan’s XXXX Gold (BMF Sydney), Diageo’s Bundaberg Rum RTD (Leo Burnett Sydney), Sunbeam Expresso Machines ‘Unleash the Barrista’ (Bellamyhayden Sydney) and the Football Federation of Australia’s launch of the Hyundai A-League: (Lowe Hunt Sydney).
The Skins strategy turned the competitors’ strengths against them with a campaign based on the brand truth that “ Unlike our competitors, Skins don’t pay sports starts to wear our products – They pay us".
Compared with the previous year, monthly sales of the brand increased 1400%. The success of the campaign had a massive effect on the company, successfully establishing the brand in Australia, New Zealand and the United Kingdom. The plan now is to storm the rest of Europe, parts of Asia and the USA within the next couple of years.
A total of 29 awards were presented – and the majority will now be published in the ninth edition of the AFA Effectiveness Book available in October 2007. This series of books has been established as a vital tool for students of how effective marketing works in the Australian context.
Chairman of the AFA Effectiveness Awards Matthew Melhuish said that the overall standard of entries had been very high: “Agencies and marketers are under pressure to deliver results all the time. It goes with the territory.
“The new media landscape and the explosion of touch points has added to the opportunities, but also the complexities we need to manage.
“What hasn’t changed is the need for marketing and advertising people to prove the impact of their investment and make a compelling case for what we do.
“That’s what the AFA Effectiveness Awards is all about. These awards are unique in requiring successful winners to definitively prove their case beyond a shadow of a doubt. And I’ m pleased to say we have 29 awards here of which agencies and marketers can be very proud.
“The AFA is pleased that the Australian Association of National Advertisers and the Australian Financial Review have again partnered in these awards. We are also grateful to our loyal sponsors as well as the judges who give their time so generously in such a universally valuable cause, said Mr Melhuish.

Gold Pinnacle, sponsor Millward Brown:
The Furnace, ‘Skinning the Competition’, SKINS

Gold Awards, sponsor Free TV Australia:
• BMF, "Good as Gold". ‘How a long-term strategy about four mates and a dog paid big for XXXX Gold’
• The Furnace, ‘Skinning the Competition’, SKINS
• Bellamyhayden, ‘Unleash the Barista’, Sunbeam
• Leo Burnett Sydney, ‘From a Cult Regional Drink to a National Icon’, Diageo Australia.
• Lowe Hunt, ‘The Launch of the Hyundai A-League’, Football Federation of Australia

Silver Awards, sponsor Free TV Australia:
• BMF Sydney, ‘How to embed a ‘new’ tradition into Australian culture’, Meat & Livestock Australia
• Clemenger BBDO Sydney, ‘ A local campaign to weather the worst snow season of all time’, Amalgamated Holdings
• Belgiovane Williams Mackay Sydney, ‘How a leader delivered outstanding results by out-thinking the challengers’, Telstra BigPond

Bronze Awards - sponsor Free TV Australia:
• Lowe Hunt Sydney, ‘The Australian Institute of Music - Fuelling Inspiration and Business’, The Australian Institute of Music.
• DDB Sydney, ‘The Great Australian Dream is not dead; it just had a makeover’, AV Jennings.
• Clemenger BBDO Sydney, ‘How to overcome a crisis with confidence’ Mitsubishi Motors Australia.
• Clemenger BBDO Sydney, ‘How Masterfoods disturbed a sleeping giant and reignited an entire category’, MasterFoods.
• Leo Burnett Sydney, ‘How advertising started Johnnie Walking Again in Australia’, Diageo Australia.
• The Campaign Palace Sydney, ‘Illicit Drug Use - Telling it like it us’, Department of Health and Ageing.
• The Campaign Palace Sydney, ‘How MLA and the campaign palace achieved a 5 year turnaround in Red Meat’, Meat & Livestock Australia.
• Clemenger BBDO Sydney, ‘How Hahn Super Dry defied conventional wisdom to turn a market on its head’, Lion Nathan Australia.
• Saatchi & Saatchi Sydney, ‘Here's Proof: How Simplicity In Advertising Helped Move Sales (and Value) For Olympus Australia’, Olympus Imaging Australia.

Return of Investment Award, sponsor - Commonwealth Bank:
The Furnace Sydney, ‘Skinning the Competition’, SKINS.

Long Term Effects Award, sponsor - The Newspaper Works:
BMF Sydney, "Good as Gold". How a long-term strategy about four mates and a dog paid big for XXXX Gold’, Lion Nathan Australia.

Most Original Thinking Award, sponsor – adstream:
The Furnace, ‘Skinning the Competition’, SKINS.

Best Small Budget Campaign Award, sponsor - Advertising Standards Bureau:
Clemenger BBDO Sydney, ‘A local campaign to weather the worst snow season of all time’, Amalgamated Holdings.

Integration Award, sponsor - Yahoo!7:
Clemenger BBDO Melbourne, ‘ M&Ms: What is it about the Green Ones?’, MasterFoods Snackfoods.

Innovation Award, sponsor – EYE:
Bellamyhayden, ‘Sunbeam Espresso Machines’, Sunbeam.

Best Healthcare Case Award, sponsor – Medical Publishers Association (MPA):
Medicus Sydney, ‘A Clever way to Lower Blood Pressure’, Bayer Schering Pharma.

State Winners, sponsor - OzTAM:
SA: KWP! Advertising, ‘Clipsal 500 Pricecap’, SA Motor Sports Board.
NSW: Clemenger BBDO, ‘A local campaign to weather the worst snow season of all time’ Amalgamated Holdings.
QUEENSLAND: Redsuit Advertising, ‘Young Women and Alcohol’, Queensland Health.
VICTORIA: Grey Worldwide, ‘Maintaining Pressure on Victorian Drivers to Wipe off 5’, Transport Accident Commission.

A HK based CB Blogger writes:

I spotted this spot created by Ogilvy Hong Kong on youtube:


Now compare it to this classic:


All a bit too similar don't you think?

Over to you and your viewers to judge.

As part of an ongoing series, CB Videolog drops into the top agencies in Australia, thanks to the support of FILMGRAPHICS, DUBSAT and THE LAB.
This week we visited DDB Sydney to talk to national executive creative director, Matt Eastwood and Sydney creative director Steve Back. We take a tour of their custom-built premises, meet their creative line-up and of course, showcase their best work.

VIC AFA Youngbloods are bringing together the marketing communications industry’s hottest young talent together for the first time in 2007, at Meet the Family.
Meet the Family is free to all advertising, marketing and communications professionals aged under 30, and will be held tomorrow (Thursday 9 August), at Lily Blacks (12-18 Meyers Place, Melbourne), from 6.30pm.
With a fresh, motivated committee on board, this inaugural event promises to deliver a relaxed environment for new and existing VIC AFA Youngbloods members to socialise, have their say and ultimately build a trusted network of like-minded professionals.
Nat Ma, Chairperson of VIC AFA Youngbloods and Digital Account Director at TEQUILA\ said “There has been a lack of events that give young people from different disciplines within our industry an opportunity to network, as well as socialise. We’re really excited to be putting on this first event of the year, and look forward to introducing our committee to the members and setting a strong precedence for all our future events."
Backed by the AFA (Advertising Federation of Australia), VIC AFA Youngbloods is an organization that develops social, networking and education events for young people in the marketing communications community. VIC AFA Youngbloods is dedicated to providing a voice for young people to have a say on industry issues and future direction. VIC AFA Youngbloods is a non-profit organization. In 2007, VIC AFA Youngbloods will support Open Family Australia’s 250 Club, which supports homeless youth in Melbourne.
Meet the Family is free to all advertising, marketing and communications professionals aged under 30, and will be held tomorrow (Thursday 9 August), at Lily Blacks (12-18 Meyers Place, Melbourne), from 6.30pm.
This event is proudly sponsored by Melbourne advertising and creative agencies JWT, Leo Burnett, Whybin\TBWA, TEQUILA\, M&C Saatchi, BoilerRoom Group, The Surgery and Reality Group, as well as industry publication Marketing Magazine. Prizes will also be raffled on the night, kindly donated by Morgan Consulting and Mt Hotham Ski Resort.
To become a VIC AFA Youngbloods member, email nat.ma@tequila.com.au

George Patterson Y&R Melbourne senior creative Richard Muntz (pictured) is leaving the agency to become a creative director - within the WPP network. Where to no one is saying - in Melbourne, WPP owns JWT, Badjar Ogilvy and The Campaign Palace, so take your pick.
"We are thrilled for Richard. It is a fantastic opportunity and we wish him the very best of luck," said GPY&R Melbourne managing director Russel Howcroft.
Howcroft pointed out that recent signings had significantly strengthened the GPY&R Creative Department: "Former Clemenger BBDO Sydney team Ant Hatton and Robbie Brammall, Simon Bagnasco from Publicis Mojo Melbourne and Chris Northam who relocated from the GPY&R Sydney office, have boosted the agency’s already considerable creative resources."
Muntz, who, together with Tom Martin, won a Promo Lion at Cannes this year for Cricket Australia 'Big Warnie', is currently on leave and had not returned CB's call prior to blogtime.

Host and The Glue Society, Sydney has launched a major multi media campaign for Virgin Broadband, spearheaded by this commercial.

TITLE: ‘Projection’
AGENCY: Host/The Glue Society
CREATIVE DIRECTOR: The Glue Society
COPYWRITERS: James Harvey and Jonathan Kneebone
ART DIRECTOR: James Dive and Gary Freedman
AGENCY PRODUCER: Luisa Peters
PRODUCTION COMPANY: @radical.media
DIRECTOR: The Glue Society
PRODUCER: Peter Kearney
DOP: Danny Ruhlmann
EDITOR: The Editors
POST PRODUCTION: Engine

Entries for the KODAK AWARD New Director of The Year close this Friday August 10th 2007 with no further extensions.
To enter visit www.awardnewdirector.com
Enquiries may be directed via email to kodaknewdirector@awardonline.com
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.

Eligibility:
All entrants must be current commercial directors, and have only been in the commercial production field for a maximum of three years.
You are eligible if you have been directing other material previous to your commercial work.

Preparation of Entry Material:
All Entries are FREE and are due on 10th August 2007
Entrants will be required to submit the following requirements:
1. A one-page word.doc file of their resume.
2. Three selections of their best work, anything for broadcast directed by yourself at any point in your career. Moving image only – ie. art pieces, animation, commercial art, music videos, shorts, viral design.

The Rewards:
The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.

The New Director Award’s night will be held in Sydney on September 26th.
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held on November 30th 2007 and attended by up to 800 of the finest industry members from the region.

This week, Junior launched a new campaign for NRMA Insurance Qld using NRL team, Brisbane Broncos. The campaign, titled 'The Carbonators', aims to enlist new comprehensive car insurance customers with the promise of offsetting 1 tonne of carbon emissions for free.
NRMA Insurance Qld will be the first insurance company in Australia to advertise a free carbon offer as a promotional device. “NRMA Insurance Qld customers, like a lot of Australians, are looking for ways to do something positive for the environment," according to Steve Minon, Creative Director of Junior, “and finally a brand is prepared to foot the bill to help them do it."
The state-wide, 6-month-long, multi-media campaign will launch on television and in press, on radio as well as online, outdoor and transit. It follows two weeks of teaser ads that have kept Queenslanders guessing with the message, “The Carbonators are coming" in newspapers and on outdoor sites and last week with a stunt in Brisbane Square (outside rival brand SUNCORP’s headquarters) where nearly a thousand Aloe Vera plants were given out to the public.

CLIENT: NRMA Insurance Qld
PRODUCT: Comprehensive Car Insurance with free carbon offsetting
AGENCY: Junior
TITLE: The Carbonators
CREATIVE TEAM: Nick Munt and Alan Crowne
CREATIVE DIRECTOR: Steve Minon
TV DIRECTOR: Darren Ashton
PRODUCTION CO: Best Picture Show
POST: Cutting Edge Post
AGENCY ACCOUNT DIRECTOR: Marni Goodwin
AGENCY PRODUCTION: Breanna Reynolds, Kurt Brutton
MARKETING TEAM: Brendon Dyer, Barbara Smith, Chris Partridge

BCM Brisbane has appointed Nick Ikonomou as creative director, taking over the reins from BCM's long standing CD Greville Patterson, who after 9 years, has decided to move toward a 4 day a week role with the agency.
Ikonomou (pictured) has most recently been the senior writer at De Pasquale, and prior to that worked at BCM and DDB. Also joining BCM’s creative team is Andy Iles, who was previously Head of Art at De Pasquale. Iles has recently moved to Brisbane from London via Sydney where he worked in senior creative roles at Publicis Mojo, the Engine Room, DDB, Leo Burnett and Oil. Iles will work closely with Ikonomou as Art Director.
BCM Partner Paul Cornwell praised the outstanding work and contribution that Patterson has made in the role of CD: "Grev is an outstanding creative with an enormous gift for the business. He has worked tirelessly for almost a decade and in that time has been responsible for some of the most effective and creative campaigns in the Queensland market.
"Nick is one of the top creatives in the industry and we know he will bring a great deal of talent, enthusiasm and drive to the role. The added bonus is that we know Nick well as he worked with us previously. Grev's decision has made us think seriously about the way in which we want to evolve our creative department."

Bonds has put to air a new spot, called 'Kaleidoscope', via The Campaign Palace, Sydney.

Agency: The Campaign Palace
Creative Director: Georgia Arnott
Writer: Rupert Taylor
Art Director: Kirsty Gavin
Group Account Director: Sasha Firth
Account Director:Melissa Gill Agency
Producer: Karen Bryson
Production Company: Boomerang Productions
Director: Alex Smith
Producer: Celina Janjic
Choreographer: Leah Howard
Editor: Simon Njoo
Edit house: Guillotine
Post Production: The LaB Sydney

Following a comprehensive search for new directing talent, production company Arithmetic + mobilepictures has completed its director line up with the signing of 24 year-old wunderkind Sam Bryant.
Working in 2D at Sydney post house Fin Design and Effects, Sam came to the attention of executive producer Andrew McPhail via his recent Diet Coke digital short film project commissioned by Singleton Ogilvy and Mather.
Already having Arithmetic’s director, Husein, on the Diet Coke web site with one of the series more compelling short films, McPhail was impressed by Bryant’s effervescent visual style.
“With such strong filmmakers like visual effects action-meister Kimble Rendall and award winners Samantha Rebillet and Husein already on the roster, meant finding the final spark was always going to take time." Said McPhail. But after meeting Sam and then seeing the rest of his extraordinary reel I knew we had found the perfect compliment to our already brilliant and distinctive team of directors and producers.
“I feel Arithmetic have absolutely the right attitude for producing quality, interesting work, and am excited to be working with such experienced guys." Said Sam, “I’ve got a few ideas to get out over the next little while."
For a reel please contact Andrew McPhail at Arithmetic on (612) 9016-4402 or mobile 61 (0)417 244861

Freedom has launched an emotive advertising campaign created by The Foundry, Melbourne encompassing television, print and online.
The campaign differentiates itself from traditional retail advertising by focusing on the ‘social connections’ created by a comfortable, stylish home environment rather than the furniture itself. Objects such as chairs, tables and lamps are shown in context: as the backdrop for a home focused on family, friends and feelings.
The TVC launched last night (Sunday 5 August) on Channel 7, 9 and 10 and pay TV. The print campaign will be launched in magazines including Better Homes & Gardens and Home Beautiful and online in August.

Client: Freedom
Creative: The Foundry, Melbourne
CD: Ian Brown
Writer: Mark Wilkinson
Art Director: Chris Gregson
Simon Burrett - Head of Strategy
Media: Carat
TV Production: Fiction
Print Production: Miss Bossy Boots

Sydney based couple Justin Drape, creative partner of Three Drunk Monkeys, and Simone Brandse, Art Director at Lowe Hunt, were married last weekend in Boston. After the wedding, they travelled with friends to New York where they met up with industry ex-pats and partied for a week, before leaving for Mexico where they are currently enjoying their honeymoon. From top: Simone and Justin; Tim Bullock (Prodigy), Leigh Morrison (CCA Australia), Scott Nowell (Three Drunk Monkeys), Emma Friend (Publicis NY); Nic Barnes (Prodigy NY), Simone Brandse, Justin Drape, Katrina Mercer (Freelance), Scott Nowell; Matt Keon (Fallon London), Katrina Mercer, Leo Premutico (Saatchi's NY)

With an alcoholic beverage in one hand and an hors d’oeuvre in the other, come and view the best ideas from the 12 week program, then AWARD will announce the winner, along with the five top students.
Join industry heavy and light weights this coming Wednesday August 8, from 6.30pm, at The Apartment, 401 Little Bourke Street, Melbourne.
All AWARD Members, students, lecturers, tutors, judges and CDs will receive their free pass via email.
AWARD offers all MADC members a cheap ticket to the night:
$20 + GST and other Industry guests $35 + GST. This includes finger food and drinks for minimum three hours.
Featuring ECDs James McGrath, Darren Spiller and Paul Catmur, the posters were created by George Patts Y&R Melbourne Group CDs Ben Coulson and Richard Muntz, who commented, “We thought it was time to dispel some of the myths and misconceptions surrounding your first job in a creative department."
To attend this night of nights, tickets can be purchased by contacting Pauline Smyth at AWARD on 02 8297 3843 or e-mail pauline@awardonline.com.

Credits - Posters/Print/Web
Agency – George Patterson Y&R
Creative Team – Ben Coulson & Richard Muntz
Retoucher - Hung Nguyen
Photographer – Christopher Tovo
Photographer’s Assistant – Leo Farrell
Coffee Table - Carly Williams
Coat hanger - Candy Hertz
Pouf - James Orr

The CB Videoblog - thanks to our wonderful supporters Filmgraphics, Dubsat and The Lab - was out on Wednesday night, first at the opening night of a brilliant exhibition in Hickson Road, Walsh Bay of Mike Chandler's world-class aboriginal paintings which was attended by more than a few ad legends. The exhibition will be open throughout August so check it out.
We then went on to the AWARD Pie Night held at Hannah's pie factory in Ultimo, where
over 100 creative pie-eaters turned up to view the entries in the annual AWARD scam competition sponsored by Corbis.
AWARD Gold Members were invited to select the finalists by placing stickers on the work, and a judging panel made up from co-chairman of AWARD Philip Putnam, NetX CD Shaun Branagan, BMF Associate CD Simon Langley, 12:20 Partner Christian Finucane and Buzz Pringle, Stellaradio, selected the winners.
Sarah McCarthy, Sales Director, Corbis handed the Corbis brief winner a beautiful book of photographs and promises to deliver the same prize to the joint winners of the brief, located in Melbourne, next Wednesday 8th August at the AWARD School Graduation Party.



Overall winner – case of Yalumba Wines and $550 Cash Prize
Ben Clare and Marcel Moniaga, Euro RSCG for their topical ad – Sydney Water

Topical Ad - Case of Yalumba Wines to the winners
Ben Clare and Marcel Moniaga, Euro RSCG – Sydney Water

Finalist: Jakub Szymanski and Alex Stainton, DDB Sydney x 2
Finalist: Alekx Rzadkowski, AWARD School Graduate 2007





Corbis – Winner received Corbis Book & Yaluma Case of Wine
Joint winner: Scot Van Den Drefesden, Smart (GLASS)
Joint winner: Christie Peolwane, The Works Sydney (CAR)

Finalist: Andrew Tinning, Andrew Chu, Marketforce
Finalist: Philip Shearer, The One Centre




Harry’s signature Pie: The grass-fed beef pie – Case of Yalumba Wines to the winners
Michael Canning and Justus Von Engelhardt, BMF

Finalist: Jakub Szymanski and Alex Stainton, DDB Sydney
Finalist: Kevin Bathman, Ideaworks




Harry’s Choice (Michael Hannah, Owner Harry’s Cafe de Wheels)
Jim Curtis and Melinda Pritchard, Leap Agency, Melbourne



Corbis’s Choice (Chosen by Sarah McCarthy Sales Director, Corbis)
Nick Bonney and Nathan Bilton, AWARD School Graduates 2007

Stella Screen are screening the classic horror film The Shining in Brisbane’s Old Museum, refitted to look like the film’s hellish Outlook Hotel.
To create a genuine buzz around the event, Lowe Hunt Sydney creatives Ben Smith, Neil McGuirk and Tom Markham extended the experiential theme by recreating the ghostly bar scene from the film. For two nights only, they opened an exclusive bar – The Stella Artois Gold Room. The bar was a meticulous recreation of the film’s Gold Room, complete with eerie 1920s barman Lloyd.
Groups of passers by were invited into the depths of The Stella Artois Gold Room by pale strangers dressed in coat and tails. Guests then followed the sound of 1920s ballroom music anticipating the buzz of a crowded bar only to be confronted by the lone bartender, Lloyd, just as Jack Torrance was in The Shining. Actor Iain Gardiner (Lloyd) followed a script designed to inject the right amount of unease into guests.
The visitors were then directed to another room located down a dark corridor where they’d find other scary cues from the film. On entering room 237, another stranger would ask them to write their details in the guest register so they could be contacted by the Stella Artois Gold Room.
The Brisbane locals that didn’t run out screaming left the bar with a mysterious invitation and code to enter a website - stellagoldroom.com.
Using their code, they could access the guest register on the website and confirm their booking details. The ticket was then emailed to them.
The Stella Artois Gold Room achieved excellent word of mouth filling seats for the screening within days, says Tom Markham, Integrated Creative Director of Lowe Hunt: “This was much more than just an invitation to a free movie screening. We submerged them in an alternate reality. We made them think, spooked them out. We injected the screening with an exclusivity it would not otherwise have had. And best of all these guys started their night with a free Stella and a great story to tell."

Client: Foster’s Australia.
Brand: Stella Artois Screen.
Agency: Lowe Hunt, Sydney
Integrated Creative Director: Tom Markham.
Creative Team: Ben Smith, Neil McGuirk and Tom Markham.
Account Service: Guy Lovell and Saul Betmead.
Senior Producer: Lisa Cordukes.
Photographer: Stephen Stewart.
Interactive CD: Jonathan Mo.
Interactive Designer: Han Lee.
Interactive Producer: Richard de Nys.
Set Builder: Bones Built.
Casting: Tom McSweeney from Maura Fay on the Gold Coast.
Foster’s Brand Manager: Kate McWilliam.

Top Singapore creative Jagdish Ramakrishnan is joining BBDO Singapore as their new ECD, lured from Saatchi & Saatchi Singapore where he has been one of Asia’s most awarded copywriters for over a decade.
The appointment is a huge coup for new regional ECD Danny Searle, who moved from the national ECD post at Clemenger BBDO in Australia to Asia mid year. Searle's mission is to build the Singapore office into the network’s regional creative hub, with more and more BBDO regional clients basing themselves in Singapore.

Caxton has had an overwhelming response to the 2007 Awards, with entries open to agencies from both sides of the Tasman for the second year. The list of this year's judges has just been released, to be chaired by Ben Welsh (pictured), ECD of M&C Saatchi, Sydney.






The judges are:
Richard Maddocks, Colenso BBDO, Auckland
Steve Back, DDB Sydney
Ron Mather, The Cavalry, Melbourne
Rebecca Carrasco, CRC Sydney
Andy McKeon, JWT Sydney
Chris Round, Leo Burnett, Sydney
Michael Stanford, George Patterson Y&R, Sydney

Entries into the Caxton Awards will be judged in mid-August with winners presented at the Caxton Awards Weekend Seminar at The Byron at Byron Resort, Byron Bay, from October 26th to 28th, 2007. Bookings for the weekend are now open. Numbers are strictly limited so be sure to guarantee your place soon.
To download a delegate booking form go to: www.thecaxtonawards.com.au

Fallon London creative director Micah Walker is returning to Australia to the creative leader gig at Publicis Mojo, Sydney. Walker, who has been at Fallon, one of the world's hottest shops, for just over two years, will report to Melbourne based national creative leader Darren Spiller. Prior to Fallon, the multi awarded Walker was CD at Leo Burnett Sydney.
Walker's appointment is continuing Publicis Mojo's goal to recruit senior world-class talent to compete globally against other world-class agencies. Earlier this year Leon Wilson joined Publicis Mojo Melbourne from Mother, London where he had been a senior writer for the past four years.

Auckland Post Production and Design House Toybox is now offering a complete DI colour grading solution to production companies and advertising agencies using the Quantel Eq and Q Colour System in conjunction with the ArriScan Film Scanner. Toybox believe the future for film in TV commercials lies in scanned images.
“After research on a variety of systems we believe a combination of 2k film scanned images combined with the flexibility of the Quantel system is the most creative and cost effective colour grading system available to Directors," says Toybox rroducer James Hudson. “Even the 16mm scanned images looked so sharp and clean compared to normal telecine images, its fantastic."
In addition to Toybox’s in house graders, experienced Colourists Clare Burlinson and Iain McKenzie (Videolab Johannesburg) will be available on a project basis.