Adland has lost yet another stalwart with the passing of Keith Forbes, who many peers rated the consummate suit. His clients were intensely loyal and he lived and breathed account service. He worked for Leo Burnett and JWT in Hong Kong and Canada before returning to Australia to join Mullins Clarke & Ralph. In 1980 he became a founding partner of Forbes Macfie Mitchell Hansen, one of the early creative hotshops in Australia. The agency produced a series of award winning campaigns for a client roster that included Medicare, Jaguar Rover, Uncle Tobys, Lindemans and the Pork Promotion Board.
Forbes, 71, died after a three-year battle with cancer. He is survived by his daughter Natalie.
His funeral will be held this Wednesday, August 29 at St Marks, Darling Point at 1.30.