A press ad for Sky Television promoting CNN’s 'Paris on Prison' interview with Paris Hilton has been chosen as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a more regular basis.




CLIENT: SKY TELEVISION
AGENCY: DDB NEW ZEALAND
COPYWRITERS: MARTIN BROWN and BRIDGET SHORT
ART DIRECTORS: DARRAN WONG KAM and PETE THOMPSON

Mike O’Sullivan, Executive Creative Director of Saatchi & Saatchi, and the judge of the June/July competition, said: “Ads are funny. The moment you think you’ve worked out how to do them, you start to think there is a better way. A couple of years ago I was really fussy about what made a great idea. Was it original? Was it well crafted? Then one day I worked it out. A great idea is one that makes you laugh. And that’s what the Paris Hilton ad did. It made me laugh. A great achievement in the newspaper category where there’s a lot not to laugh at. Good onya DDB."
The creative team wins an all expenses-paid trip to the Caxton Weekend, 26-28 October at The Byron at Byron Resort in Byron Bay.
A Highly Commended was also awarded by Mike O’Sullivan to Special, New Zealand for their nzski.com press ad.

CLIENT: NZSKI.COM
AGENCY: SPECIAL, AUCKLAND
COPYWRITERS: ROB JACK and STEVE MCCABE
ART DIRECTOR: TONY BRADBOURNE

The August/September competition, to be judged by Dejan Rasic of Colman Rasic Carrasco, is now open for entries. It’s free to enter and anyone can submit nominations. For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.
Please contact Lucia Elliott at The Newspaper Works on +61 2 9696 6300 or email luciaelliott@thenewspaperworks.com.au for further information.