SUNCORP CELEBRATES THE ORDINARY VIA GPY&R, BRISBANE
Suncorp has launched a major drive designed to reinforce its role in the burgeoning Queensland financial services sector.
The new campaign tracks two ordinary characters and their humorous attempts to manage everyday life.
Three new TVCs, which were set up as stunts at real Open for Inspections, in a real suit shop and in an actual human form drawing art class, track the pair’s journey through home lending and everyday banking scenarios.
The campaign extends to retail executions, outdoor, on-line, Suncorp branded coffee caddys at auction sites and open homes, mobile billboards at display villages and ambient advertising at shopping centres in around Queensland.
Agency: George Patterson Y&R, Brisbane
Creative Director: Tim Green
Copywriter: Andrew Thompson
Senior Art Director - Clare Richards
Art Director: Petra Noonan
Head of Television: Tamyson Power
Production Company: Black Lab
Director: Ryan Renshaw
Producer: Noelle Stevens
DoP: Tim McGahan
Outside Broadcast Manager: Mark Bonnici & Team
Sound Engineer: Ross Battern
Online Compositor: Ant Newton
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OrdinaryWas is shot in house, if not looks like it.yawn.
Only because I'm gay do i like it.yet i didnt understand what the hell they were doing.or what Suncorp were even thinking.So glad for anonymous blogging.
Good video work, wise choice shooting it on tape.Made it feel real.
I forgot it the moment i saw it,Unfortunately nothing memorable in it.Nice idea though, but didn't hit the mark.Ordinary and not worth celebratingHeres a hint, try not directing it yourselves next timeor get someone who can.sorry.
Cool edit,Pity who ever cut and saved those ads, didn't get a mention.uncool.
Surprised there was a production company involved.Let alone a Director and DoP.Doesn't look like it.Pity... the idea was nice.
Hey Guys....you've been ripped off! The ABC has a show called 'The Chaser'...it's taking the piss...yours is done so much better...Regards Chas
A good twist for the banking sector. Definitely heading in the right direction. Liked the casting.
WTF??Do Suncorp now only cater for gay couples?