After only six months as associate CD, Simon Langley has been promoted to creative director of BMF Sydney, the agency fresh from celebrating its sale to the Photon Group.
“In the short time Simon has been here, he has demonstrated all the makings of being a great CD," says executive creative director, Warren Brown.
For Langley, this breaks a successful decade long partnership with Richard Morgan, together they have won numerous awards at top shows like Cannes, D&AD, One Show, Clio and AWARD.
Says Langley: “What attracted me to BMF when I came back from London, was the culture and their desire to do world class work. I’ve thoroughly enjoyed being part of that and look forward to this exciting opportunity. One of my first challenges will be finding a fantastic art director to work with Richo."
Adds Brown: “Simon is a top bloke, he knows how to inspire others and when to listen, which are the most important qualities a Creative Director can have. He also understands the importance of teamwork and the culture of BMF, which makes him a natural choice".
With addition of Langley, BMF now has four creative directors: Dylan Taylor for Direct, Chris James for Interactive and Helen Cowley for Retail.
Says Brown: “Promoting Simon to a CD will strengthen BMF’s creative offering and I have absolute confidence in him to help raise the creative bar across all of our clients in the years to come."