SAATCHI'S NEW ZEALAND, PUBLICIS MOJO AUSTRALIA STAR AT CAXTONS IN BYRON BAY
Saatchi & Saatchi New Zealand headed an exclusive clutch of just eight shops to score gongs at the 33rd Annual Caxton Awards, held tonight at the Byron at Byron Resort, Byron Bay, NSW.
Saatchi’s won an impressive four Caxtons from their five finalists, the only NZ shop to win. Host Sydney, Happy Soldiers Sydney and Publicis Mojo Australia each scored two Caxtons.
Publicis Mojo also won the Quinlivan Black Chairman’s Award for their Tourism Victoria ‘Maze’ advertisement.
Four agencies won one Caxton apiece: DDB Sydney, Ad Impact Perth, KWP! Adelaide and M&C Saatchi, Melbourne.
Outgoing Caxton chairman Tom Moult was praised for his tremendous efforts over the last three years to reinvigorate the Caxtons. Incoming Caxton chairman Rob Belgiovane promised to broaden the Caxton Awards next year to include digital creativity.
A highlight of the night was the presentation of the Denis Everingham Award to the legendary John Bevins (right, in a 1986 pic), one of Australia’s greatest ever copywriters.0 TrackBacks
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I reckon there was half as many Caxtons awarded this year compared to other years. (No Automotive Award, surely the first time ever).Was it a case of overly tough judging (surely the Ikea topical ad should have scored a Caxton?) or simply a lousy year for press ads?And if it was a lousy year for press ads, what is the cause? Too many creatives (who can't write anyway) doing too many virals, ambient ideas and PR stunts is my theory.
Who really cares anyway. The caxtons is an award that lost it's shine about 5 years ago. It's really just an excuse to get pissed for a weekend.
It's a pity the standard of newspaper advertising has dropped so markedly over the last 30 years - the ad schools don't seem to create copywriters like John Bevins any more. The medium deserves better advertising, but it just seems to be overshadowed by the bloody Internet.
The medium is dying.The quality of the journalism has died. It's all sensational rubbish. Even the Sydney Morning Herald is more like a magazine than a newspaper. I read the BBC online, mainly because I have a problem with the amount of tree's and bleach it takes. Are you aware of the methods of the paper manufacturing industry? You might start to be getting my point about why I don't give a shit about writing newspaper ads. I can keep going, the amount of money it costs to book media, the shelf life of your ad and the amount of people who actually read it anyway are all factors. As a responsible creative person - how can you recommend that the best way to get a message out is in a newspaper?
John Bevins. A great example that being a legend and a top bloke aren't mutually exclusive
GET YOUR BALLS OUT!!!
3:50, you've nailed it.Six munce ago I couldn't even spell copyriter, now I are one.
It confuses me why newspaper publishers waste money trying to woe advertisers with awards like the caxtons. When they should be trying to woe readers back to their shitty papers. They could start by actually using their journos more and stop buying the same reuters articles as everyone else. Because of the internet and rss feeds you can compare how several newspapers report on the same issue. 9 times out of 10, the cheap bastards have bought the reuters report and printed it verbatim. The point of good journalism is to interpret the news, not just copy and paste it!Sort this out and maybe people will actually care enough to buy a physical copy of the newspaper rather than going online for a quick fix of news.Proof of this point, is people like Alister Cooke and Hunter S Thompson. We still read their articles today.
ps. I meant woo not woe. vital error.
Correction: fatal.
eyThe internet has put newspapers (read: SMH for my point) on the front line again for the first time in about 40 years. It can now compete breaking news online with 'live' news feed on TV. In fact some argue it's better. People are able to find out, in brief, headline stories in about 5 minutes of an event happening.The newspaper's future is not in print. Hence why it's a weekend of celebrating history of a great craft. You could argue that placing an ad - of the type the Caxton judges might be looking for - is doing exactly the same.
Has anyone heard of THE ECHOES (advertising awards)?
David, Another correction: Alistair Cooke.