$30m REYNOLDS TAKES A BREAK

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Siimon Reynolds, one of the founders of the Photon Group, has resigned as a director of the holding company which now comprises ad agencies BWM, BMF and his own agency, Love Communications. Reynolds told CB he will take a well earned break and will continue as strategic creative advisor of Love but leave the day to day running of the agency to his management team.

Reynolds, who started a creative revolution in Australia when he formed Omon 20 years ago (on the day of the 87 crash!), which in turn launched the spectacular career of Dave Droga, now has over $30 million worth of Photon shares – which he says he is not selling at the present time.