BMF Sydney continues to add multi-dimensional creatives to the department with the hiring of Cleve Cameron.  As founder of innovate media group Spungo in the late nineties, writer and filmmaker, Cleve Cameron is a multimedia storyteller with advertising experience including Saatchi’s Wellington and recently, Naked in Sydney.
Says BMF creative director, Simon Langley: “What’s exciting about Cleve is his non-traditional approach to his work, and his interests outside advertising.  The way we work at BMF means he’ll fit in perfectly, and have the opportunities to apply his talents to our growing list of clients who are looking to do things differentlyâ€?.
Lately Cleve has been developing a number of entertainment projects.  The foremost being BEOP – a band from the future based on a book he wrote.  The band is currently recording for an upcoming release, and he is also working with @radical.media to create a pilot for a series of the band’s “special transmissionsâ€?.
Says Cameron: “The opportunity at BMF is an exciting one.  I really like their approach and the kind of integrated work they have been doing.  My brief is to continue doing the things I enjoy and apply it to their clients, so you can’t ask for more than that.â€?
Cameron will be working with awarded creatives Richard Morgan and Paul Bruce in a new triangular approach to projects, and will work with other people or on his own when the need arises.