McLEOD TO CHAIR ADFEST DIRECT JURY
Gavin
McLeod, Creative Director at Mark, Sydney has been named president of ADFEST 2008's
Direct Lotus Jury. McLeod, who has over 11 years of direct marketing
experience, is also currently an executive committee member of both
AWARD and the Australian Direct Marketing Association.Says McLeod: “In the past few years, Asia, including Australia and New Zealand, has built an enviable reputation for delivering truly outstanding direct creative work. It is a huge honour to be selected as the Chairman of the Direct jury."
McLeod said what he has really noticed in the last few shows he has judged is the lack of attention to the actual entry. “People are spending all the time and energy creating great work and then entering the work in the most unbelievably sloppy manner. My advice is to really take the time to put a great entry together. Direct work is often in response to quite complicated briefs and requires a degree of explanation. An entry that looks great and does a fantastic job at explaining why the work is brilliant will really stand out."
McLeod joined M&C Saatchi in 2000. He has played an influential role in building the direct creative department into a world-class offering. Under his stewardship, M&C Saatchi Direct was last year recognised by the Won Report as the second best direct creative agency in the world. He has been heavily involved in the setting up of Mark, which was created when the M&C Saatchi Digital and Direct departments merged at the beginning of 2007. He sits on the management group of Mark.
He has won Best Creative at both the New Zealand Direct Marketing Awards and, twice, at the Australian Direct Marketing Association Awards. He has won a Cannes Lion every year for the past five years and has won over 15 Caples Awards in his career. In 2002, one of his DM campaigns was the most awarded piece in Australia.
ADFEST 2008 will be held from March 26 to 29, in Peach Conventional Exhibition Centre, Pattaya, Thailand.
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Well done Gav. No doubt Kingy will be filling you in all the right places visit.
It's so funny award shows are almost more about the ad for the campaign ie. the campaign video, than the actual campaign.
I've seen so many campaign videos that make things look so much better than they are. For instance the Lynx jet thing, it was all in the campaign. A nicely produced piece of puff for a campaign that really wasn't that big.
but it isn't just those dudes, everyone's making them. Taking some small campaign and making look like they took over the world with it.
But I suppose it just shows that awards are for wankers. and maybe that old cynic, singo has the right idea after all.
Congratulations Gav.
"A nicely produced piece of puff for a campaign that really wasn't that big."
DDB in NZ are the absolute masters of that technique. Sometimes, it seems like more man hours and budget have gone into the award entry than the campaign itself (NZ Girl, Playboy TV, Durex and so on).
My prediction. Gav won't come back. He loves 'all things Asian' so much that he won't be able to tear himself away and come home.
Who was it that took the agency to no. 2 in the world again?...
Yeah, I heard Kingy actually left because he couldn't cope with Gav constantly talking about his Asian fetish. And Kingy just wanted to get on with the work.
12.43.
1.16.
knobheads.
pure, simple.
2.34
The biggest knobhead of all.
Pure, simple.