OGILVY ON A SECRET MISSION
Created by BADJAR Ogilvy, Melbourne, Secret Mission TVC has some fun with the efforts Officeworks go to in order to help their customers prepare for the work year ahead. The commercial is radically different from anything Officeworks has done previously with the aim of ‘grabbing’ the audience right from the beginning.The commercial was shot in Melbourne by Republic Films, with Simon Frost directing and Sarah Leach producing. The set inside the van was custom built into the inside of a trailer in Sydney. It was then driven down the Hume highway for the shoot. The spot was edited by Michael Houlihan from MRPPP, with the sound mix completed by Phil Kenihan at Front Of House.
Creative Director – Pamiela Kaplan
Art Director – Mal Gray / Jay Marios
Copywriter – Jonathan Correll
Agency Producer – Sonia McLaverty / Eyvonne Carfora
Account Director – Lynette Edelstein
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QUOTE:
'The commercial is radically different from anything Officeworks has done previously with the aim of grabbing the audience right from the beginning'
And was the intention of your previous work to wait until 23 secs before you'd try and get people's attention?
David Ogilvy would be so proud.
That's awesome. I've never thought of using a kidnap scenario with product porn, james bond and mission impossible references.
The music, and voice over are kick-arse.
You guys should retire.
Let's be fair, this is for officeworks, and I think it's a damn sight better than anything else I can remember for that client. And realistically I'm sure the creatives knew that they weren't booking themselves a ticket to Cannes, they were writing an ad for a difficult client to help make the agency money. It's our job.
Well, that's the Cannes Film/TV Grande Prix secured for Australia.
Haven't had a chance to look at it all yet, but from the still it looks radically different. Well Done.
it's still better than Comm Bank.
4.47 and 6.38, I'm with you. Its definitely a big move in the right direction. I hope the ad works great and the client gets the confidence to keep going. I think this is a real breakthrough in it's own way.Well done guys,
Fuck yeah, 10.14. Way tougher category, and they got a way better ad out.. It's got a real proposition, it sells stuff and it's fun. The agency and client was obviously 'determined to be different' in the category, and... they did it. Goodbys and CommBank marketing dept... study this ad closely and try and work out why it's better than your effort.
The Orificeworks ad with the guy on the toilet is by far the best work done for this client to date.
I agree with 4.18, toilet bloke was brill but this is a bollock load better than the retail they usaully do. I say well done to the agency as well as the client for slipping out of the saftey zone.
12:02 is as stupid as 4:47 and 6:38.
just because its different doesn't make it good. people just aren't interested.
thats the sort of thinking thats given us the latest bank crap
huuummm 12.02, 4:47 and 6:38 it looks like you all need to apologize to 10:13. It great to know that some one out there really knows and understands what "people" want and not only that, they also have the authority to speak on "the people" behalf. Well done 10:13.