PLAZA WINS THREE AT MOBIUS AWARDS
Just back from the US where they were shooting for BBDO New York and Crispin Porter + Bogusky, Plaza's lead team Paul Middleditch and Peter Masterton are celebrating winning three Mobius Awards – the only three given to Australia at the 2007 Mobius Awards in Los Angeles.
Middleditch picked up a Mobius for Direction for Pure Blonde, which won a second Mobius in the Alcoholic Beverages category. Pure Blonde is the first TV work from Clemenger BBDO, Melbourne for Fosters Australia and featured as number one on AdCritic last year at launch.
ANZ Card Security, the stand out first TV work from DDB Melbourne for ANZ Bank, picked up a Mobius in the Financial Services category.
Fosters 'Pure Blonde'
Agency: Clemenger BBDO, Melbourne
Art Director: Cameron Hoelter
Copywriter: Emma Hill
Creative Director: James McGrath
Agency Producer: Roz Ruwhiu
Production Company: Plaza
Producer: Peter Masterton
Director: Paul Middleditch
ANZ 'Rebranding cards' campaign
Agency: DDB Melbourne
ECD: Michael Faudet
Creative Teams: John Akritidis & Michael Davey
Jim McKeown & Luisa Paine
Agency Producer: Naomi Ingleton
Production Company: Plaza
Producer: Peter Masterton
Director: Paul Middleditch
Middleditch picked up a Mobius for Direction for Pure Blonde, which won a second Mobius in the Alcoholic Beverages category. Pure Blonde is the first TV work from Clemenger BBDO, Melbourne for Fosters Australia and featured as number one on AdCritic last year at launch.
ANZ Card Security, the stand out first TV work from DDB Melbourne for ANZ Bank, picked up a Mobius in the Financial Services category.
Fosters 'Pure Blonde'Agency: Clemenger BBDO, Melbourne
Art Director: Cameron Hoelter
Copywriter: Emma Hill
Creative Director: James McGrath
Agency Producer: Roz Ruwhiu
Production Company: Plaza
Producer: Peter Masterton
Director: Paul Middleditch
ANZ 'Rebranding cards' campaignAgency: DDB Melbourne
ECD: Michael Faudet
Creative Teams: John Akritidis & Michael Davey
Jim McKeown & Luisa Paine
Agency Producer: Naomi Ingleton
Production Company: Plaza
Producer: Peter Masterton
Director: Paul Middleditch
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There should be an award show to decide which award show should be awarded the "best award show in the world award".
Seriously, how many award shows can there be?
A mobius you say! wow!
c'mon, mobius? I woudln't even admit to entering those things
What, you guys don't think the Pure Blonde was good?
Agencies can't afford to enter the Mobius - have to save up for Cannes, One Show, D&AD and of course AWARD.
Those ads won't do anything at these festivals.
Mobius. What a dodgy award show. About as reputable as the new york festivals.
C'mon guys there's only 3 that matter and we all know which ones they are.
New York Festivals is light years ahead of Mobius.
I don't know why people knock New York, their judges are of the same caliber of Clio and One Show... this is a fact.
I guess I'm sticking up for new york because i won a silver award last year.
Many creatives in America haven't heard of the Mobius awards. And they def see no value in entering.
Save your $$ kids.
Cannes/D&AD/One Show is ALL that matters
I agree 9.39, sadly AWARD doesn't really matter any more - At least Mobius is useful for crap agencies so they can get something for the empty trophy cabinet.