Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, will chair this year’s Titanium and Integrated jury, at the 55th Cannes Lions International Advertising Festival.
Tutssel is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 94 global offices in 84 countries.
His work has earned every major creative accolade, including a prestigious Cannes Grand Prix for Mercedes Benz ‘Skidmarks’ in 1997 and countless other Gold Cannes Lions across different media. Under his leadership, the network has won many top awards including a coveted Titanium Lion at Cannes last year.
Prior to joining Leo Burnett USA in 2002, Tutssel was Executive Creative Director of Leo Burnett London, during which time the agency was one of the most awarded in the world and its clients, McDonald’s and Heinz, were named 'Advertiser of the Year' in the UK.
He has chaired many international awards and has served on both the Film and Titanium & Integrated juries at the Cannes International Advertising Festival.
Australia's Terry Savage, Festival Chairman, said, “In just a few years, the Titanium and Integrated Lions have become the most talked about awards in Cannes. The category is helping redefine our industry and it is appropriate we have a leader of stature and experience to lead the jury who understands the new space and understands the importance of this elusive metal."
Commenting on his appointment, Tutssel said: “Last year marked a tipping point at Cannes. While Film had historically been the most highly anticipated competition in the Festival, 2007 will be remembered as the year that innovative and ground-breaking thinking dominated. This category is an incubator for ideas. Ideas that are so unique, new and pure that they cannot be labelled in a conventional way. It awards ideas that have found a higher level of integration and category-defying work that pushes the industry forward. In short, these are the most precious and prestigious Lions to win."
Originally launched in 2003, Titanium and Integrated Lions have continued to evolve to reflect the changes of the industry, becoming the most challenging categories of the annual event.