Sony Australia launches new social media video series made for Vine via VICE’s Virtue and unko

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3.jpgVirtue, VICE’s in-house creative agency, has worked with production company unko and Sony Australia on a collection of six-and-a-half-second shorts skewering everyday truisms of technology’s place in modern day life.

The eight videos–purpose-made for Vine, Facebook, and Instagram–feature a selection of Sony product in situ.

Featuring strangers connecting across the dancefloor, a BMX rider blowing up his laptop through a radness overload, and a pair of headphones for the nose, the series will run across Sony Australia’s social media, with support from VICE’s media network and a dedicated media buy.

Client: Sony Australia

Agency: Virtue

Production Company: unko  

Directors: unko

Producer: Belinda Dean

DOP: James Brown

Post Production: Cutting Edge