COOLHUNTER FINDS NEW HOME AT DROGA5

Steven Muller, one of the founding partners of the fast-growing thecoolhunter.net online magazine has found a new home at Droga5 Australia, as the agency’s first Business Director, heading up their flagship VB account. Muller is no stranger to the world of beer – a decade ago he launched Heineken into Australia as their National Marketing Director, before moving to the premium beer giant’s head office in Amsterdam; where he helped push the brand’s sales through their strategic international channels.

Now back in his home town of Sydney, Muller is relishing the chance to be at the forefront of the agency’s most defining client relationship: “I’ve never been attracted to working on the traditional agency side. From a client perspective, the layers are way too obvious.  But from my first meeting with the D5 guys, I could see that this was going to be totally fresh. Their brand is built around genuine collaboration at the highest business level, and that makes all the difference for me.”

Adds David Nobay, Droga5 Australia’s Creative Chairman: “Steve’s experience on beer is an obvious plus, but frankly, we were always going to hire him, regardless of the Fosters decision.  He’s just what we want as a senior player here – a deep understanding of business dynamics, married to a love of ideas and new media.”