MIDDLEDITCH MAKES IT SIX IN A ROW ON SUPERBOWL WITH PEPSI MAX ‘NOD’
February 4 2008, 10:59 am | | 9 Comments
Paul Middleditch’s latest commercial for DIET PEPSI MAX via BBDO New York will run today during Superbowl XLII – making it the sixth consecutive year that Middleditch has had a commercial screen during Superbowl.
Plaza’s Middleditch and Producer Peter Masterton shot the spot during early January in Los Angeles. The latest in the ‘Wake up People’ campaign saw Middleditch working with celebrity rappers Busta Rhymes & LL Cool J, as well as Macey Gray and Missy Elliot.
The spot was produced by through White Label Productions, who represent Plaza Directors in the U.S. market.
9 Comments
Train-wreck.
Middleditch is hanging with a lot of homies these days.
Well done Pauly Paul said in a zuluesque manner.
The man’s a freakin’ geniusssss
Middleditch aint getting no work from round here no more.
When are we gonna shoot ‘CHICKEN WITH GUNS’ bro? Advance to Mayfair Middlebitch! Nice.
I reckon they should put on something different during Superbowl, like that Commonwealth Bank TVC from Australia. It would really make people talk
SIGNED: BRACKET BOY
Yeah 10:21 thats because he is listed as one of the worlds top ten commercial directors. The world is a s big or as small as you care to make it.
It’s the third ad I’ve seen in a year with people falling asleep in the work place etc…