TONY KAYE SHOOTS TWO CARS IN ONE

Whybin\TBWA\TEQUILA\ Melbourne has this week launched an exciting new campaign for Nissan’s latest vehicle release, the DUALIS with the lead commercial shot by non other than Tony Kaye.

The first vehicle designed by Nissan’s European Design Centre, the DUALIS takes Nissan into exciting new territory and, congruously, Whybin\TBWA\TEQUILA\’s supporting campaign presents a new and unique style of automotive advertising.

Targeting 30-something singles or couples, the DUALIS is the world’s first true compact cross-over design of a sporty hatchback and an SUV, and Whybin\TBWA\TEQUILA\’s TVC, which is shot in Melbourne with a large Australian crew and directed by prominent British director Tony Kaye, plays on this ‘two cars in one’ concept with an approach which has not been seen in automotive advertising before.

Scott Whybin, Creative Director, Whybin\TBWA\TEQUILA\ notes: “Given that it’s two cars in one, DUALIS is a unique car, and so it demanded a unique execution to deliver that proposition. This spot not only positions DUALIS but also Nissan a long way from the comfort zone of Australian car advertising and really is a segue for where Nissan and its new models are heading for the next 12 months.”

The campaign combines television advertising with outdoor cinema advertising at Nissan Moonlight Cinemas, together with sponsorship of the Seven Network’s It Takes Two (a convenient fit with the ‘two cars in one’ concept).

Client: Nissan

Text : John Barnbrook