ADFEST: EARTH HOUR WINS BEST OF DM LOTUS AND INNOVA LOTUS FOR LEO BURNETT SYDNEY; DDB SYDNEY WIN ONLY GOLD AT OUTDOOR LOTUS
At this year's ADFEST, out of 495 entries for Outdoor Lotus, only 21 awards
were presented including one gold, eight silvers and 12 bronzes, and this year there was no Best of Show.The only gold trophy was awarded to DDB Sydney for its work entitled 'Gum By Numbers-Marilyn' for Hubba Bubba Gum in the category for Street Furniture. The agency also won a silver award for Hubba Bubble.
DDB New Zealand won two silver trophies for its campaigns for SKY Television – Discovery Channel in the category of Three Dimensional large/ Highway Billboards, two Bronzes, one for Sky TV 'Superman Britomart', the other for Sky TV Discovery Channel, and two finalist for Sky TV 'The Break Up' and Sky TV Discovery Channel.
JWT Sydney won Bronze for the Thrifty 'Free Placement' concept.
BREWTOPIA WINS AT TV LOTUS
Clemenger BBDO, Melbourne won Silver for Pure Blonde 'Brewtopia' and a finalist for HBA 'Kid's Dental', Leo Burnett Sydney won Bronze for Bundaberg Rum 'Only in Australia', and DDB Auckland was a finalist for the DVD Unlimited campaign.
ADIDAS WINS AT 360 LOTUS
This year, ADFEST received 67 entries; only three of them were awarded 360 Lotus awards including the adidas All Blacks 'Billboard' via TBWA\ Whybin Auckland (with 180 Amsterdam). BWM Sydney was one of only six finalists, for Virgin Money Home Loans 'Everlasting Love'.
EARTH HOUR WINS GRAND PRIX (BEST) AT DM LOTUS
Leo Burnett Sydney's Earth Hour campaign won Gold and overall Best of DM, DDB Auckland won Bronze for Sky TV Fresh Channel 'Tissue Box' (dimensional mail) and a finalist for Sky TV 'The Prestige' (flat mail), AIM Proximity Auckland won Bronze for Educational Software 'Academic Excellence Sandwich Board', M&C Saatchi/Mark, Sydney won Bronze for Audi S3 'Not for Everyone' and a finalist for British Council 'Meet Your Hero', and DDB Sydney was a Finalist for VW 'Short Car Songs'.
EARTH HOUR WINS AT INNOVA LOTUS
Out of 53 entries received, the Grande INNOVA and one INNOVA Lotus award went to ground Tokyo for its work entitled 'Freedom Project' for Nissin Cup Noodle. The judging panel also presented three INNOVA Lotus awards to Projector from Tokyo, Earth Hour from Leo Burnett, Sydney and Hakuhodo Kettle from Tokyo.
PRESS LOTUS
M&C Saatchi, Sydney won Silver for the Herringbone campaign, while DDB Sydney had two finalists for Tonka Toys 'Sandpit' campaign, DDB Auckland was a finalist for Sky TV 'Paris in Prison'
POSTER LOTUS
M&C Saatchi, Sydney won Bronze for Polo 'Trust Fund'.
RADIO LOTUS
DDB Auckland won Bronze for Sky TV's Sky Movies campaign and Clemenger BBDO, Melbourne was a finalist for RACV Car Loans 'Disclaimer'.
CYBER LOTUS
Leo Burnett Sydney won a Bronze for Wesley Mission 'Homeless Man', while Clemenger Blue Melbourne had two finalists, one for National Australia Bank 'Celebration Dance' website and 'Xtreme Christmas' in the Games category.
FILM CRAFT LOTUS
The Sweet Shop, Auckland won Gold for Direction and Bronze for Production Design for Tooheys Extra Dry 'HarvesTED', Film Construction Auckland for Direction for Water Safety 'Baby in the Water', Goodoil Sydney won Bronze for Cinematography for Landcruiser 'Born of the Earth', @radical.media won Bronze for Special Effects for Honda CR-V 'Dress for it', Leo Burnett Sydney won Bronze for Music for McDonald's 'See Things', Liquid Studios, Auckland won Bronze for Sound Design for Sol 'Sol City'. Finalists for Curious Films, Auckland (3), Revolver, Sydney (3), Soma Films, Sydney (2), Goodoil Films, Sydney (2), Leo Burnett Sydney (1) and Cirkus, Auckland (1).
0 TrackBacks
Listed below are links to blogs that reference this entry: ADFEST: EARTH HOUR WINS BEST OF DM LOTUS AND INNOVA LOTUS FOR LEO BURNETT SYDNEY; DDB SYDNEY WIN ONLY GOLD AT OUTDOOR LOTUS.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/1845
24 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Campaign Brief Magazine
Subscribe or view online until December to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
-thumb-140xauto.jpg "CB-MAY-JUNE-COVER copy (1).jpg")
Can you get a full list of all the winners?
and the finalists for that matter...
Don't bother. I was there. Worst award show in the world. The award night was a disaster. last award was presented at midnight by which time 80% of people were in the bar. Even Saatchi Singapore had left and were not there to collect the agency of the year award.
GOLD for Bubblegum! What is happening here?
Can't believe their own site still doesn't have any mention of finalists or winners. Pretty bad.
Man, Adfest really cocked this one up. What's with the site? Ridiculous. There are plenty of winners out there not getting a mention because everyone is still passed out somewhere in Pattaya and they forgot to let the world know what happened. Not good for the show I say.
I'm sure the hubba bubba 'gum by numbers' was completely legitimate outdoor/ambient, but it doesn't help your cause when your PR/Awards shot features one of the art directors pretending to be a real consumer in the classic "whoa... look at that cool interactive piece of advertising" pose.
Another 2nd rate award show with a bunch of work no one paid for and no one wanted. You want a definition of creative wankery? This is surely it. Class without the 'cl'.
i guess it also slipped the judges attention that, as the only bubblegum brand available in Australia, the need for Hubba Bubba advertising of any kind whatsoever is negligible.
C'mon Lynchy get it right!
Besides the Innova Lotus Earth Hour out of Leo Burnett Sydney won Best of the Best in the Direct category, which made LB Sydney Direct Agency of the Year.
http://leigh.wordpress.com/2008/03/30/more-congratulations/
Adfest, a much needed award in a part of the world that has very few. I just wish our industry was as good at celebrating itself as the plumbing industry is.
They have a new award that plumbers can enter nearly every month. I'm suprised the big bosses of some plumbing firms get any work done. They are always off judging plumbing awards. Of course it is all money in the bank for the plumbing award organisers. They invite a plumber from a big firm and he feels obliged to enter his company's work in the award for a couple of years at least. That pays for the cost of getting him over to judge and then some. Money for jam. Bloody smart those Plumbing award people.
Yeah, I'm with you 5.35. They should have used someone from the mail room or a TV department junior, like the rest of us.
and Australia and New Zealand dominated the craft categories - give the production companies a mention - The Sweet Shop, Film Construction and Good Oil etc - go seek: http://www.shots.net/news
A few results from Thurs/Friday.
http://www.adoimagazine.com/home/index.cfm?ar=3333
How is it possible that a list of the winners are NO WHERE to be found?
AWARD or Adfest. Internationally they count for shit. Leave Australia and people look at you blankly when you mention them.
Even the crap kinsale awards in ireland gets more mention in the states and Europe!
The only one from that side of the globe people seem to recognise is young guns.
That wasn't an art director putting up his gum, that was an innocent little schoolgirl who just happened to be passing by and needed to dispose of her gum.
This is all too wierd. What about JWT winning Network of the Year?? No mention of them at all.
A very bad showing. 2008's adfest was dissapointing in every category. Poor work was awarded above mediocre work. Familiarity presided over good taste. I think that we should write adfest off as a money making farce. it was poorly & haphazardly run this year, and the material that won is reliable proof of that.
Adfest is a load of Makak.
What the hell... Hubba Bubba? I'm sure the client briefed the Agency on this one and Im sure it's on target for the age group. What's happening?
Asia would have loved the Hubba Bubba outdoor. It was done the same way most of their work was done.
I'm sorry, but this has brought the prestigious history and reputation of AdFest into question.
Lynchy,
Why didn't you list the DM results as well?