THE PIG AD
This ad on behalf of animalsaustralia.org was produced with the help of an Adshel prize won through AWARD School in 2006, a client, Animals Australia, who was willing to pay to print an ad which doesn’t have a logo on it and an agency, LOUD Sydney, which supports the cause.Says Loud creative director Andy Firth: "You can see animal welfare ads a mile off. A sad looking animal and you already know what it's about. Consequently, you choose not to read it. You already know how it will make you feel. This ad draws you in with a story and leads you to read about pigs."
There’s a blog to go with it: Pig Ad Blog
Agency: LOUD, Sydney
Client: Animals Australia
Creative Director: Andy Firth
Art Director: Mo Shono
Copywriter: Luke Fox
Photographer: Mark Mawson
0 TrackBacks
Listed below are links to blogs that reference this entry: THE PIG AD.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/1809
22 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Campaign Brief Magazine
Subscribe or view online until December to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
-thumb-140xauto.jpg "CB-MAY-JUNE-COVER copy (1).jpg")
Sorry, not buying it. Another CD trying to talk up an average solution.
did the creative feature himself in the ad by any chance?
Nice one Andy.
Good work from Loud.
You can see dull, self-indulgent ads a mile off. A sad looking creative and you already know what it's about. Consequently, you choose not to read it. You already know how it will make you feel.
Agreed, nothing special.
Oink, Oink... Wink, Wink... say no more.
Yeah the difference is he's got a point though. You see a muzzled bear/cramped chicken/chained elephant and look away as swiftly as you walk away when you see a uniformed backpacker approaching you with a clipboard.
Onya Luke.
It's harder to give up smack than pork. I know.
I've never commented here, but well done Luke!
Luke was the winner of ADSHEL AWARD CRAFT, and as a result was kindly given
free media space from ADSHEL.
Any idea where Paul Coghlan is these days?
Paul is in Perth. It's his birthday today.
So 1:59 how about winning the space and doing something you deem worthwhile/good? Oh, that's right, you didn't win, this guy won it and tried to do something with it. Those grapes sure are sour aren't they?
Hey 6:30pm, an average idea is just an average idea. Nothing personal. No sour grapes, just an observation. An observation which everyone seems to agree with.
Hey 7:50pm (aka 1:59pm). Another observation - not everyone agrees with you. Nothing personal.
You might be right 9:26....but I doubt it
Nice one...so simple, which is the hardest. Works really well.
Oh, for god's sakes. Let it go. This ad is really really average, okay? End of story.
Read between the lines of what the CD has said; the only noise he makes is that other animal welfare ads are horribly cliched.
If the only thing Firth can say about this ad is "This ad draws you in with a story and leads you to read about pigs", then it's clear he doesn't rate it.
Move on.
Sour grapes make great wine.
The best thing about this ad is the punny headline Lynchy wrote.
But, having said that, nice student effort.
Good use of free space. It does nothing.
10.50 said it...
10:59's comment really puts it into perspective. Lynchy deserves Gold for a headline which, among other things neatly encapsulates that this is a very, very small story in the wider universe of adland.