As part of their new strategic direction, Sydney agency AdPartners has announced Andrew Ostrom as creative director.
Ostrom brings a wealth of knowledge and experience to AdPartners through his previous work with Cummins & Partners, Clemenger BBDO, Leo Burnett Sydney, BMF and more recently managing his own consultancy.  
Well known for his creative involvement with the Tooheys Extra Dry ‘Tongue’ ads, Blood Bank’s ‘We gave blood’ campaign as well as IKEA’s ‘Stand-in dad’ and Johnnie Walker’s ‘Invisible’ spots, Ostrom says he is looking forward to working with such a passionate team led by incoming CEO, Geoff Nesbitt (above left, with Ostrom).  
Says Ostrom: "After completing a few projects with another agency late last year, I realised how much I missed working with a team. Then as luck would have it, I was presented with a great opportunity to work with AdPartners. The company’s energy, coupled with their forward thinking and strong client relationships, presented a great opportunity. I love advertising and have a deep respect for its ability to change a company’s fortunes and that only comes from doing it right.
“Successful campaigns are cleverly orchestrated and are a hit when time and care have been invested in to the strategic and creative approaches.  They have to be balanced and I think I’ve always prescribed to the thinking of using creativity as a tool and not a sole focus. There’s no greater accomplishment in advertising than work that has a clean sweep at effectiveness, planning and creative awards.  That’s when you know you’ve nailed it.  That’s when you know you’ve earned your pay cheque and that’s what continues to excite me most."
Nesbitt says he is looking forward to having Ostrom on board and is eager to get moving with this next chapter: “I think our clients will be impressed with Andrew's business minded approach to solving problems. It's the same agency but now with a new and improved product.
“An agency having a great creative product isn't a just a nice thing to have these days, it's a business must. It's a game changer and Andrew's work has a history of changing the game for his agency's clients. The return on investment, as well as the creative performance of his best work, has been nothing short of spectacular."