SIREN FINAL CALL THIS FRIDAY
Only a few days left until the Siren Final Call. This will allow a radio commercial made any time during the 2008 Siren Awards' yearly cycle to be considered for the 2008 Siren Awards. The Siren Final Call will allow agencies and radio stations to submit work previously not entered, or re-enter work that has not been recognised in the quarterly rounds.
Commercials will be judged by a panel of experts and those chosen to be finalists will join winners and highly commended from each of the five rounds of Sirens already completed. All of these finalists will then be judged by the Siren Creative Council, a group of Australia’s leading creative directors and producers, with a winner from the three categories: campaign, single and craft then announced along with an overall winner: the Gold Siren.
The overall Gold Siren winner for 2008 will be automatically entered into this year’s Cannes Advertising Festival with the winning writers receiving a free trip to Cannes.
Last year’s Gold Siren winner, Snickers 'Hoedown', won the Grand Prix Radio Lion at Cannes – effectively the best radio ad in the world – and was the first Australian winner ever.
The additional entry time for Sirens 2008 will ensure advertising agencies, stations and studios throughout Australia have sufficient opportunity to participate in the national awards. This is the final opportunity for people to be part of this year’s Siren Awards and entry is free – ENTER HERE
Winners of the 2008 Siren Awards will be announced in Melbourne at the 2008 Siren Awards Breakfast in early May.
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Why are the awards being held in Melbourne again? Isn't it Sydney's turn? Or is it because once again most of the finalists are from Melbourne?
None of the winners this year will stand a chance in Cannes, trust me.
Agreed, it's not as good - even when you consider one of the finalists has already won at Canne last year.
Obviously Melbourne has the goods - talent & venue.
well, they seem to be scraping for entries with the extended deadlines and opening ti up to everything put out this year.
It's not about needing more entries, the Final Call Round is a way of making sure all the best work gets heard by the full judging panel. The earlier rounds are judged by only one team.
The same reason that AWARD is always in Sydney. The organisers are based there. Jump on a plane. Melbourne's great. They really do know how to put on a great event too.
To 2.13 and 4.46. I'm sorry but none will stand a chance? Disclaimer guy is Genius.
Silver lion at very worst!
Having heard a little bit about the background of the ad the brief was to do a 30" with 25 seconds of Disclaimer. They turned it into a 60" and made it the idea. Brilliant. Classic case of make your problem the solution. I was on the floor in tears and slapping my thighs all at the same time. Then again I think last year's winner didn't even get a finalist at MADC. Were you guys on that Jury by any chance? Anyone that was on that jury last year should feel like a tool.