THE ART OF FOOTY

FOOTY-MICHELANGELO copy.jpgThe Advertiser in Adelaide published a full page ad yesterday promoting coverage of AFL by their chief football writer, Michelangelo Rucci.
The work, via kwp!, will also feature in toilets in the city’s AAMI Stadium as well as the AFL venue’s big TV screen.

Agency: kwp! Adelaide
Creative Director: James Rickard
Account Management: John Baker, Monica Hoffman
Marketing Director: Dan Demaria, Advertiser Newspapers


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58 Comments

Anonymous said:

It is indeed toilet.

Anonymous said:

Yep, nice.

Anonymous said:

Hey Mr Toilet, Mr Poo Poo, Mr Shitty Shit, could you be a little more expansive?

Anonymous said:

It's cute. It looks like the first idea to come out of their heads but sometimes they're the good ones.

Anonymous said:

that old chestnut - yawn!

Anonymous said:

Agree, pretty good.

Anonymous said:

Gee, I've never seen the Sistene Chapel artwork used for commercial purposes like that before.

Fffffffffffffffffffffffffffffffresh!

Anonymous said:

That's a good unpretentious fun ad. While, you 1.33pm are indeed toilet.

Anonymous said:

Yeah, come on Mr Toilet. What would you have done?

Anonymous said:

Nice. Punters will love this ad. Old 1.33pm toilet can go flush himself.

Mr toilet said:

alot better my friend alot better.

crap smeared on a wall for one.

Anonymous said:

Yeah, I like this ad too. Sure the Sistene Chapel's been done before, but for footy? Nope. That makes it ffffffffffffresh to me. Anyway, where's Mr Toilet? He's keeping quiet. Probably straining out another shit ad, the arsehole.

Anonymous said:

6:28pm A lot more than you.
The only Lions you'll ever see are in Tooronga, if you think this is good.

Anonymous said:

The sistene chapel idea comes third in the 'things most used things to base a crap ad on' according to my list.

First ofcourse is any ad using 'The running of the bulls."

Second, I would say, is any ad using sumo wrestlers.

It astounds me that generation after generation of creatives are allowed to leap to their feet and say..."I've got it... a guy in a RED shirt, geddit? RED shirt gets away from the bulls by drinking (insert product here) "

Shall we compile a top ten?...I get the feeling Jack Russell's are up there after their Ikea succes 8 years ago, and any ad where greyhounds are chasing anything other than the rabbit. I think that was first used for Reebok in 1941...

Discuss.

Anonymous said:

There needs to be a United Nations ban on advertising that uses the 'art of' idea. It has to be the oldest idea in the book.

Anonymous said:

re: 10.05pm

C'mon there are more obvious one's than that:

Moon landing (one small step for man)

Nuns or monks (renouncing religion for said product)

Monkeys doing things instead of people

Anonymous said:

10.05pm, you are a fool and a toilet.

Anonymous said:

i don't love the ad or anything, but isn't the journo's name michelangelo? surely that makes the sistine chapel gag at least relevant, if not a little tired.

Anonymous said:

11.35 - if his name is Michelangelo then that makes the ad even worse.

It's now a shit visual pun.

Anonymous said:


Any bank ad with a premise based on "We show more 'interest' in your business "etc

Tripple A said:

JUST NOT VERY GOOD

Anonymous said:

Without a doubt, the most overused ad-cliche in the world is:

There's an easier way to...

If they gave out royalties for inventing ad devices, the guy who came up with that one would be almost as wealthy as warren brown.

Anonymous said:

Sat nav ads that 'tell you where to go'

Anonymous said:

You forget the old Swiss army knife execution.
And the medicinal blister pack execution.

Anonymous said:

Chimpanzees
Cobwebs
Post-It notes
Russian dolls
Bride and Groom dolls (on a wedding cake)
Jigsaw puzzles
Lifesaving Rings
Conception/Sperm swimming
Join the dots/colour by numbers
The Leaning Tower of Pisa
Stupid dads
Sending the boyfriend away so you can eat a chocolate/biscuit/coffee etc
The Mona Lisa
David
Computer Mouse
Internet cursors (pointer and hand)
Things made out of food (maps, pictures)
People in fruit costumes
Daydreams
Personifying abstract concepts or inanimate objects (niggling doubts/mortgages/hunger/money)

Anonymous said:

Golden (nest) eggs
Cliched Italian families selling pasta sauce/pizza/garlic bread...
Beverages using "Refreshingly [insert word here]" as a tagline
"The knee bones connected to the..."

Anonymous said:

Dear 10.18

Fruit costumes?

So what am I going to do with my $600 banana suit now?

Anonymous said:

Don't forget:

Things falling down like dominos
Photocopiers not working
Cars driving on curvy roads
Cats that rub against your leg
Sandcastles
Sentences that begin with 'There's a better way...'
Sentences that begin with 'Need a...'
People juggling stuff with their feet as if it was a soccerball.
Expert in a lab coat

Anonymous said:

"In an ever changing world..."

Anonymous said:

And are you even allowed to pass the ball to another player in AFL? I thought you had to punt it?

So, not only is it as hackneyed as a concept can be, but it's also not an accurate depiction of the game.

Was this somebody's first thought, or what?

Anonymous said:

Lightbulbs on heads
The big bit of the iceberg hidden under the water
more to come...

Anonymous said:

Christ 10.18 and 12.01

You've just described my folio.

But you've left out my front page piece:

"If only....."

and my 'Monopoly' DM idea.

and don't forget my bikers on harleys/guys in prison campagin.

Anonymous said:

is there a writers strike on this blog?

Anonymous said:

He's not passing it numbnuts (12:11).
God here is clearly giving Adam "a sniff" of the ball presumably before ducking the other way to checkside a snag from the pocket. A la G.Ablett v G.Ayers.

Anonymous said:

Ads with lots of people
Ending ads with a guy saying "What?"
Cars that have some sort of instinct/personality
Everything becomes a game of soccer
Mum in the kitchen making sandwiches smiling as their kids walk in with mud on their fucking feet the little cunts.
more to come...


Anonymous said:

I love lamp...

Anonymous said:

now i'm able to go horseriding again

Anonymous said:

Lynchy, new blog topic. Top 50 'ideas' to be avoided by award students. We have plenty already.

Free content for the mag, mate.

Anonymous said:


How about...."Welll (insert pathos)...maybe the 2nd most etc etc"

Anonymous said:

What about that stupid little "boy that's good' tilt of the head abeer drinkers do in ads after their first sip.

Anonymous said:

"The freedom to......................"


Oh, cringe.

Anonymous said:

You're all idiots.

Anonymous said:

Creatives new to the industry might like to ponder whether having Michelangelo hold a paintbrush and palette at the bottom enhances the concept or not.

Anonymous said:

People making shapes carrying their freshly painted walls.

Anonymous said:

People with deformities (exaggerated muscular arms, big ears, big eyes, long necks, short necks, long arms or legs, hunchbacks.)
People with animal heads or appendages.
People seeing or hearing things that aren't there.
Animals that talk. (or that you can hear think aloud)
Babies that talk.
Inanimate objects that talk or feel.
Kids acting like adults.

Anonymous said:

A town suddenly and spontaneously partaking in a group activity, usually sport or fighting (usually an eastern-block or south American looking town).

Anonymous said:


Any 'hilarious' situation with a copy line like..."There is an easier way to ..etc etc"
Even more annoying is when the voice over hits the 'is' with chuckle.

Anonymous said:

That town activity is usually quite bizarre, like building a giant glass of Guinness in the middle of the Andes.

Adnerd Alarm said:

Beeeeeeeeeeeeeeeeeeeeeep!!

Anonymous said:

It is a turd and worse still their attempts at polishing it have been mismanaged as it still looks like crap. And yes agreed 'the art of' line and the showing the writer with a paint brush, mmmm.... It now wreaks of crap.

What is it doing on the blog? Oh yes, Lynchy wanted to feed something to the hungry bloggers. You got served.

Keep going though, you'll get there.

Anonymous said:

you forgot
a women giving birth and a nervous expecting dad with video camera and
two guys checking out two girls on the beach, one guy smacks the other in the head.

new rule - to avoid getting creamed by peers, if it ain't news worthy don't try to make it news worthy.

CH said:

kwap!

Anonymous said:

7.18, "reeks" is the correct spelling. Sloppy. You need to spend more time polishing your turds.

Anonymous said:

Ads featuring an ad agency or obscure research institute of some sort, especially when shot doco style.

Anonymous said:

Ads with fat kids with their glasses skewed and a cap at a jaunty angle

Anonymous said:

Chefs.

Anonymous said:

"Everything else seems..." is my favourite.

Anonymous said:

'Michaelango', didn't he play soccer?

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About this Entry

This page contains a single entry by CB published on March 19, 2008 1:03 PM .

IS YOUR AGENCY A GREAT PLACE TO WORK? VIDEOS WANTED was the previous entry in this blog.

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