VB SYMPHONY NOW PERFORMING ON TV
Says GPYR's ECD Ben Coulson: "It's an appropriate swansong for our 42-year evolvement with VB. If you're only as good as your last ad, we're pretty happy with this one."
Executive Creative Director: Paul Catmur
Creative Director: Ben Coulson
Writer: Jim Ingram
Art Director: Ben Couzens
Agency Producer: Romanca Jasinski
Director: Ben Saunders
DOP: Germain McMicking
Producer: Craig Griffin
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Foster's is clearly very unhappy with the work GPYR was doing on the brand. Makes total sense that they sacked them...
Anyway, great work guys.
Patts guys... here's another one. Better get typing.
From today's NY Times:
http://www.nytimes.com/2008/03/03/business/media/03blog.html
Worth considering before the next slagfest.
So lets get this right. Client says they don't like agencies work. Client fires agency. Client then spends millions putting agencies work all over the place. Aren't clients great!
Drogo will be awesome, no doubt. But the Patts boys did get a royal sharfting.
It is bad luck for the creatives at Patts Melbourne, but what sort of idiot management sues their own client???
5:59 you have no idea what you are talking about
Clear it up for us then, 6.56PM. Because that's what 99% of us understand the case to be.
Mammoth effort to get it on the box B & J
Symhony and Burst, looking like a big year for Patts boys, again.
is this the new Patts blog?
i'm glad that's on TV. Was a shame to use it just for viral. people will love it.
I'm glad it is on TV, it deserves to be seen by the masses. It is bloody original & bloody good.
About time it ran, it was a brilliant ad for VB and deserves to be shown regardless of all the political bullshit surrounding the client/agencies.
I don't like this sorry, a bunch of old musicians in tuxedos feels wrong for the VB brand.
Good on you guys, nice work indeed.
http://copyranter.blogspot.com/2007/09/ashes-to-ashes.html
Hey 6.56, it's no great secret that Patts Melbourne is a creative power house and GPY&R Sydney is exactly the opposite.
And that it was the Y&R influence that caused the souring with Fosters.
It's a clear clash of culture. One wants to be good, the other wants to be rich. Ironic that being good can make you rich, but wanting to be rich can't make you good.
Just hope the creative guys who are still there keep fighting the good fight, this recent work proves they can.
5.59...I'd say in this case, the agency suing its own client was one of those rare occasions when an agency did the moral thing, no matter what the consequences.
It is a decent ad.
But it really needed the conductor to drink the bloody stuff at the end.
After all, it was a hard earned thirst - why didn't he quench it?
Ha ha ha ha, moral - that's great!
Laugh if you like 4.43, but the goings on behind the scenes regarding Patts, Clems and the Foster's account is some of the most colourful stuff in Australian advertising history - and that's saying something.
Didn't make me laugh, wasn't interesting and isn't really VB to me.
Um, hasn't anyone else noticed that it's a frame-by-frame copy of a Kellogg's ad that ran a couple of years ago - 'cept all the musos were crunching into their cereal instead of blowing into bottles. Nice production values but (yawn) seen it all before - for a bloody Sultana Bran ad!!! can't find it on youtube but am sure xtreme will have it for anyone who worked on this (sorry!) or try Roger Tompkins' reel?