The annual Campaign Brief Creative Rankings are nearly at the printer and about to be published. This year, over 500 creative make the cut, based on success at D&AD, The One Show, Cannes, Clio, AWARD, The Work and the Caxtons over the last two years. To subscribe to Campaign Brief magazine, download the PDF:

Campaign_Brief_subscription_form_07.pdf

Ticket sales end Friday.
The Point, Albert Park, Melbourne, Friday May 9

Siren Masterclass 10am - 5pm (includes lunch)
Cocktail function 5pm - 6pm (following the Masterclass)
Speakers include:
- Jan Sardi (The Notebook, Shine) - pictured
- Craig Pearce (Moulin Rouge, Romeo and Juliet)
- Tim Pye (Stupid Stupid Man)
- Ralph can Dijk (Eardrum)
- Rem Bruijn (Make)
- and the 2008 Gold Siren winners.

Tickets are only $330. Limited spots available.
Bookings, go to www.sirenawards.com.au

Aussie expat creative wunderkind Leo Premutico from Johannes Leonardo, New York will be the keynote speaker at the Advertising, Marketing & Media Summit in Melbourne on the 12th & 13th May 2008. Premutico will bring a wealth of experience and his award winning nature to explore today’s creative revolution and in particular the evolving communications landscape and the future of multimedia.
Other speakers include Mark Green,  managing partner of Three Drunk Monkeys Sydney, Harold Mitchell, executive chairman of Mitchell Communications Group and Adrian Pritchard, managing director of Tequila, Melbourne.
Download the summit brochure:
AMMS08 brochure.pdf

As part of the Mash campaign, The Campaign Palace, Sydney and Bonds challenged the public to record their own Mash dance and upload it to bonds.com.au. Leah Howard the Mash Choreographer looked through hundreds of these films and selected her faves for public voting. The response was huge and the most popular were aired last night as part of a winners’ medley TVC. 
Go to bonds.com.au to see the winning entries and Leah Howard’s dance move tips.
The Palace and Bonds liked the way on-line and TV played with each other: At first, TV influenced on-line and then on-line influenced TV in return.
 
Creative Directors: Georgia Arnott and Jon Burden
Interactive Creative Director: Nitin Mistry
Creative: Justin Theng
Head of Digital Production: Nathan Anderson
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Account Director: Melissa Gill
Producer: Amanda Bennie
Head of  Production: Meredyth Judd
Digital Producer: Amanda Bennie
Production company: Engine
Producer: Celia Nicholas

Writhing snakes, beds of nails, sheets on fire all play a role in a dramatic new commercial created by Adpartners for Ted Noffs Foundation. They represent the torture a child goes through when recovering from serious drug and alcohol addiction.
“It’s based on real life symptoms experienced by someone withdrawing from substance abuse," says Janet Evans, Adpartners Group Head. “We want people to experience how hard it is for these children, some as young as fourteen. The communications symbolise the stringent process Ted Noffs uses in their three months residential program in order to get kids clean."
The pro-bono campaign will hit cinema screens, press and online from mid-May.
“Ted Noffs Foundation does amazing work and money raised as a result of the campaign will buy more beds in more residences to give more kids a new chance in life."

Client:  Ted Noffs Foundation
Agency: AdPartners, Sydney
Creative:  Janet Evans, Paul Hoyne
Production and Post:  Resolution Design
Director / Editor: Kiku Ohe
Sound Design: Supersonic

Australia has scored a record 44 entries through to the shortlist stage of the Clio Awards, which will be held in Miami next month.
Leo Burnett, Sydney lead the Australian  agency pack with 7 shortlisted, followed by DDB Sydney with 6, Saatchi & Saatchi Sydney with 4, JWT Sydney and Lowe + Rivet Sydney with 3 apeice and Clemenger BBDO Melbourne with 2.
In contrast, New Zealand have 19 shortlisted: DDB with 5, Colenso BBDO with 4, Saatchi & Saatchi with 3 and 2 apiece to Clemenger BBDO, Wellington and Publicis Mojo.

View the full shortlist


TELEVISION, CINEMA, DIGITAL

Beverages/Alcoholic     
Bundaberg Rum ‘Only in Australia’
Leo Burnett, Sydney

Beverages/Non-Alcoholic     
Schweppes ‘Burst’
George Patterson Y&R, Melbourne

Confections/Snacks     
Hubba Bubba Bubble Gum ‘Long Live the Bubble’
DDB Sydney

Recreational Items     
Sydney Writer's Festival 2007 ‘Words in a Different Light’ 
Saatchi & Saatchi Australia, Sydney


CONTENT AND CONTACT

Direct Marketing     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop’     
Lowe & Rivet, Sydney


INNOVATIVE

Public Service     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop Campaign’     
Lowe & Rivet, Sydney

Travel/Tourism     
Thrifty Car & Truck Rentals ‘John Howard’     
JWT Sydney   

Business Equipment/Services     
Deadlina Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Corporate/Institutional     
NZ Army ‘Bluetooth - Forest, Snow, Jungle’     
Saatchi & Saatchi New Zealand, Auckland

Direct Marketing     
Air New Zealand Fashion Week ‘30,000 Feet’     
Colenso BBDO, Auckland

Direct Marketing     
Durex Performa Condoms ‘Last Longer – Redhead’     
DDB New Zealand, Auckland

Direct Marketing     
Volkswagen Service ‘Tiny Technician’     
DDB New Zealand, Auckland

Entertainment     
Omaka Aviation Heritage Centre ‘Omaka’     
Clemenger BBDO, Wellington


INTEGRATED

Integrated Campaign     
Cadbury Schweppes - Solo ‘Solo Man Cans Campaign’
The Furnace, Sydney

Integrated Campaign     
Carlton Draught ‘Plastic Cup’
Clemenger BBDO Melbourne

Integrated Campaign     
WWF ‘Earth Hour’
Leo Burnett, Sydney

Integrated Campaign     
Herringbone ‘Henri's Hands’   
M&C Saatchi, Sydney

Integrated Campaign     
MTV Networks Australia ‘Welcome Snoop’   
Lowe & Rivet, Sydney

Campaign     
adidas All Blacks Apparel ‘Of This Earth’     
TBWA\Whybin, Auckland

Integrated Campaign     
Schweppes ‘Schweppes Short Film Festival’
Publicis Mojo, Auckland

Integrated Campaign     
Speight's ‘Speight Great Beer Delivery’   
Publicis Mojo, Auckland


INTERACTIVE

Banner/Display Ads     
Wesley Mission ‘Homeless Man’
Leo Burnett, Sydney

Brand Building     
Deadline Couriers ‘Self Destruct’
Colenso BBDO Auckland

Viral     
Ford Mondeo ‘Mondeo Balloons’     
JWT New Zealand, Auckland


BILLBOARD

Business Equipment/Services     
Deadline Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Product/Service     
SKY Television - Discovery Channel ‘Solar’     
DDB New Zealand, Auckland

Public Service     
Rodney District Council ‘Flash Before Your Eyes’
Saatchi & Saatchi New Zealand, Auckland


POSTER

Cosmetics/Beauty     
Johnson & Johnson - Purell ‘Hand’
JWT Sydney

Public Service     
NSW Police Force ‘Headphones Can Kill - Death By Cab for Cutie’  DDB Sydney

Leisure     
Wellington Zoo ‘Donkey’     
Saatchi & Saatchi New Zealand, Auckland

Public Service     
Accident Compensation Corporation ‘Bikes Just Appear’ 
Clemenger BBDO, Wellington


PRINT

Entertainment     
Lotterywest ‘Paint by Numbers – Car’     
Marketforce, Perth

Household Products     
Loctite Super Glue ‘Soldier’
DDB Sydney

Recreational Items     
Tonka Toys - Hasbro ‘Open Cut Building Sandpit’
DDB Sydney

Product/Service     
McDonald's ‘Breakfast  Train’
DDB Sydney

Product/Service 
Olympus – Waterproof ‘Red Eye – Dolphins’     
JWT Sydney

Media     
SKY Television ‘Paris on Prison’
DDB New Zealand, Auckland


DIRECT MAIL

Collateral     
Canon ‘Photo 5’
Leo Burnett, Sydney

Dimensional     
Andy Warhol Exhibition ‘Isle 62’
Clemenger BBDO, Brisbane

Other     
Advance Pet Food ‘Tongue’
Clemenger Proximity, Melbourne

Collateral     
Durex Performa Condoms ‘Last Longer – Brunette’
DDB New Zealand, Auckland


RADIO

Banking/Financial     
RACV Financial Services ‘Disclaimer’
Clemenger BBDO Melbourne

Entertainment     
Foxtel Crime Network ‘Shooting’
Saatchi & Saatchi Australia, Sydney

Entertainment     
Foxtel Crime Network ‘Stabbing’
Saatchi & Saatchi Australia, Sydney

Product/Service 
Foxtel Crime Network ‘Girl’
Saatchi & Saatchi Australia, Sydney

Public Service     
WWF Earth Hour ‘Together’     
Leo Burnett, Sydney

Public Service     
NAPCAN ‘Traffic’
DDB Sydney

Public Service     
Royal LIfesaving Society ‘5 Kids’
303 Group, Perth

Public Service     
RSPCA Victoria ‘Animal Fall’
M&C Saatchi, Melbourne

Public Service     
Sustainability Victoria ‘Butt Litter Male’
Grey Melbourne


TELEVISION, CINEMA, DIGITAL - CRAFT

Animation 
Optus ‘History’
Filmgraphics Productions, Sydney

Cinematography     
Herringbone ‘Henri’
Exit Films, Melbourne

Cinematography     
Schweppes ‘Burst’
Exit Films, Melbourne

Direction     
Herringbone ‘Henri’
Exit Films, Melbourne

Direction     
Schweppes ‘Burst’
Exit Films, Melbourne

Editing     
Herringbone ‘Henri’
Exit Films, Melbourne

Editing     
Suez ‘Birth’     
Revolver Film, Sydney

Editing     
Toyota ‘Earth's Greatest Four Wheel Drive’     
Guillotine, Sydney

Music-Original     
Coca Cola ‘Endless Summer’
Song Zu, Sydney

Music-Original     
VB  ‘Symphony’
George Patterson Y&R, Melbourne

Sound Design     
Coastguard
Liquidstudios NZ, Auckland

After three years at Leo Burnett, Sydney, copywriter Jol Temple has been hired as a senior writer by Deutsch, Los Angeles. Deutsch has enjoyed a string of pitch wins recently which include Playstation, Saturn and Dr Pepper.

Peter Biggs, managing director of Clemenger BBDO Melbourne, has engaged PR consultancy Propeller to help manage publicity and events for the busy Melbourne office.
“Clemenger BBDO Melbourne is in the midst of a hugely productive time and we feel that there needs to be a direct line of communication available to the media from the agency," said Biggs.
Propeller is the new PR consultancy set up by Nichola Patterson, former journalist and national PR director for JWT. Nichola will work in tandem with Clemenger BBDO’s Sydney-based PR director, Giorgi Ciot.
Giorgi will remain head of the Clemenger Group’s external brand positioning and promotion.
Nichola left JWT in January to set up Propeller and was immediately appointed to handle corporate PR for Earth Hour in Melbourne. Other clients on the consultancy’s roster include Novartis, the AFA Youngbloods, a new product launch for CK Brands and a new food and travel venture in Melbourne.
To contact Nichola Patterson:
e: nichola.patterson@clemenger.com.au
p: 03 9869 4449
m: 0411 516 517

The VIC AFA Youngbloods are back! Bigger and better than ever, they will be reuniting on Thursday 8th May for 'Together Again'.
Bringing together the hottest young talent in the marketing and communication industry, this first event of 2008 promises to provide a relaxed and fun environment for new and existing VIC AFA Youngbloods members to socialise and network with like-minded professionals.
Garret Fitzgerald, Chairperson of VIC AFA Youngbloods and Account Manager at DraftFCB said, “After the phenomenal success we had last year in reinvigorating and growing the Youngbloods community in Victoria, we’re now really looking forward to getting our members back together. Our first event is going to be a chance for everyone to catch up with old friends and make some new ones."
Backed by the AFA (Advertising Federation of Australia), VIC AFA Youngbloods is a program that develops social, networking and educational events for young people in the marketing and communications community. VIC AFA Youngbloods is dedicated to providing a voice for young people to have a say on industry issues and future directions. VIC AFA Youngbloods is a proud supporter of Open Family Australia’s 250 Club, which supports homeless youth in Melbourne.
Together Again will be held on Thursday, 8 May, at RedLove (Level 1, 401 Swanston Street, Melbourne), from 6.30pm. The event is open to all but tickets are strictly limited. Tickets are $20 for members and $25 for non-members when pre-purchased online at www.afa.org.au , and $30 at the door (subject to availability).
This event is proudly sponsored by Melbourne advertising agencies JWT, Leo Burnett, M&C Saatchi, DraftFCB, Whybin\TBWA and Reality Group. Special thanks also to sponsors Red Stitch, Strugnell Cole and Marketing Magazine. Prizes will be drawn on the night, including the chance to win an iPod nano.
To become a VIC AFA Youngbloods member, email young.bloods@whybintbwa.com.au

Warren Brown, executive creative director and co-founder of BMF Sydney, has been announced as the Chairman of Judges for the upcoming 2008 MADC Awards.
Brown has been a Titanium and TV juror at Cannes, judged TV, Print and Posters at D&AD, Print for Clio and chaired every major award show in Australia.
His own accolades include Cannes Lions, D&AD Silvers, British Television’s Commercial of the Year and UK Campaign Poster Gold along with awards at One Show, Clio and Kinsale. He’s also collected numerous Gold, Silver and Bronze awards locally. 
Brown reigned supreme during the 90s in Campaign Brief’s Creative Circle and was one of just 28 people from around the world to be included in D&AD’s Art Direction book.
He was also the only creative director in Australia selected for Shots top 50 and has had work featured in several books on advertising including ‘The 100 Best Posters of the Century’ and D&AD’s ‘Best of 40 years’. 
BMF, the agency Brown co-founded in 1996, has collected over 250 creative awards at the major shows around the world.
Says Brown: “Australia’s creative reputation has been further enhanced over the past few years by the great work coming out of Melbourne. As a born and bred Melbournite, it’s an honour to be invited to chair the MADC jury and I’m sure we’ll see more work that’ll do Australia proud."
The 2008 MADC Awards will be held at Peninsula & Atlantic, Pier 14 on Central Pier, Docklands on 13 June 2008. 
This year’s MADC Awards promise to set new heights in the quality and diversity of work on show, with 86 organisations represented across 69 categories. Entries are up by 6 per cent on last year and there has been a  particular increase in Integrated Campaigns. 
 

The best radio commercial of 2008 will be battled out between 50 ad agencies and radio stations as part of the
national Siren Awards, which will be announced in Melbourne on May 9.
The finalists include DDB, Saatchi & Saatchi, Clemenger BBDO, Grey Worldwide, Leo Burnett, George Patterson Y&R and JWT as well as boutique agencies like Eardrum Australia, AJF Partnership; Smart and KWP! Adelaide. Radio stations represented among the finalists include Nova 106.9 Brisbane; DMG Perth; Macquarie Regional Radioworks and Australian Radio Network in Sydney.
The national Siren Awards, now in their fourth year, are run by Commercial Radio Australia and are designed
to recognise the best radio advertising in the country.  The awards promote the importance of creativity as
a way to make radio advertising more effective. The Gold Siren winner receives a trip for two to the
Cannes Advertising Festival and entry into the 2008 Cannes Radio Lions to be held in June.  
Last year’s Gold Siren winner, an advertisement for Snickers called 'Hoedown', won the Grand Prix Radio
Lion at Cannes and was the first Australian winner ever.
The other radio winner from Australia was a campaign for Foxtel, written by Saatchi & Saatchi, Sydney
which won a Silver Lion.  
Chief executive officer of Commercial Radio Australia, Joan Warner said the Siren Awards provided a
great opportunity to recognise excellence in Australian radio advertising and this year had received a
record number of entries. “Each year the Siren Awards continue to raise the bar in terms of creativity and
originality and with a record number of entries this year – over 570 – up nearly 90% on last year - we are
set for a great winner," Ms Warner said.
The winner of the 2008 Siren Awards for creative excellence in radio advertising will be announced at a
gala breakfast featuring the hosts of Nova’s top-rating, drive time show, 'The Wrong Way Home' - Akmal
Saleh, Cal Wilson and Ed Kavalee. The breakfast will be followed by a Masterclass featuring well-known
Australian television and radio writer and producer, Tim Pye as well as Australian screen writers, Jan Sardi
and Craig Pearce.  Sardi received an Academy Award nomination in 1997 for his screenplay for 'Shine'
and is known more recently for his work on the screenplay for the US film, 'The Notebook'.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial
Radio Australia is running the event in association with the Melbourne Advertising and Design Club
(MADC) and the Australian Writers Guild (AWG). The breakfast will run from 7.30am to 9.30am and the
Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast
and Masterclass combined and $65 for breakfast only. For more information visit
www.sirenawards.com.au. 

Saatchi & Saatchi Sydney art director Eron Broughton, will next month travel to Miami to compete in the Clio Future Gold, Young Creatives Program. As one of only 12 finalists from around the globe (two are Australians - the other is Tim Cairns from DDB Sydney) to be selected in the Clio Program, Broughton will be teamed up with a copywriter also chosen as a finalist on his arrival in the US.
The Clio Awards were seeking the best young copywriters and art directors worldwide for the career experience of a lifetime. The 12 finalists chosen demonstrated the best writing and art direction skills. They were also judged not only on raw talent, but also on their understanding of core brand problems and their ability to solve them.
Says Saatchi & Saatchi Australia ECD Steve Back: “Broughton does put in the hours; his dedication, desire, focus and killer instinct for ideas is inspiring. It’s what every ECD looks for in a young prize fighter, he gets the whole ‘media neutral’ world we are in and that a good idea can live anywhere."
The 12 talented young creatives will attend the 2008 Clio Festival, May 14-17, 2008 in South Beach, to participate in the competition. Finalists are paired together into teams, a creative brief is issued, and the Clio Future Gold | Young Creatives Program commences.
24-hours later, teams are judged by a select group of world-renowned Clio Jury members and three finalists are selected. The following day, the finalists present to the Client Sponsor before an audience of Clio delegates. The winning creative team chosen at this session is awarded a Gold Clio plaque on stage at the Clio Awards Gala later that evening.
Those going to Miami are listed below:

ART DIRECTORS
Yona Hummels - FVH BBDO, Holland
Danilo Boer - Almap BBDO Sao Paulo, Brazil
Amanda Clelland - Droga5, New York
Shakoon Khosla - TBWA Dehli, India
Eron Broughton - Saatchi & Saatchi Sydney, Australia
Annie Klintworth - Lowe Bull, South Africa

COPYWRITERS
David Orlic - Garbergs , Sweden
Edson Shundi Oda - DM9 DDB Sao Paulo, Brazil
Colleen Harlan - R/GA, New York
Rajat Dawar - Rediffusion DYR, India
Tim Cairns - DDB Sydney, Australia
Keshavan Radhakri - Team Y&R, Dubai

DDB Sydney young creative Tim Cairns has been chosen to represent Australia at the 2008 Clio Future Gold competition to be held during the Clio Awards Festival in Miami next month.
The accolade comes on top of his Brother TV campaign (created with Tim Green) being the only Australian TV campaign accepted into this year's D&AD Awards.
Last year Tim Green represented Australia and came home in second place, and hopefully Cairns will go one better.

The 11-minute long ‘Welcome Snoop’ film from MTV Networks Australia, via Lowe Hunt Sydney, picked up Best Short Form Program in the Programming and Production category at the 6th Annual ASTRA Subscription Television Awards last night. The Astra Awards recognise outstanding ‘contributions that drive subscription platforms and channels’, making the win as a piece of television content a real accomplishment for the team behind the idea.
The film was one of many mediums used to bring to life the ‘Welcome Snoop’ idea, which evolved around a live petition to help Snoop Dogg gain Australian citizenship, and also covered events, web, DM, print and poster. The campaign created a storm of national and international media attention, generating valuable PR for the client, MTV Networks Australia.

Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic (Creative Director)
Creatives: Dejan Rasic, Rebecca Carrasco & Howard Collinge
Head of Broadcast: Darren Bailey
Executive Agency Producers: Charna Henry & Lisa Cordukes
Director: Paul Middleditch
Producer: Peter Masterton
Production Company: Plaza Films
Editor: Peter Whitmore
MTV Creative Director: Vanessa Zuppicich
MTV Marketing Team: Colin Blake & Sam Coombes
MTV Managing Director: Dave Sibley
MTV Communications & Publicity Manager: Laura Vozzo


 

CB hears Aussie expat Mark Harricks, the multi awarded Clemenger BBDO, Wellington creative director, has been appointed creative director of DDB Sydney, filling the void left after the departure of Steve Back (to ECD of Saatchi Sydney). Harricks, who will report to national ECD and deputy chairman, Matt Eastwood, won an Integrated Lion and several Silver Lions at Cannes last year.

Lion Nathan has appointed Holler Sydney to its prestigious digital account following a highly competitive pitch against nine other agencies. Holler will become Lion Nathan’s digital marketing agency providing digital design, marketing and strategy across all Lion Nathan brands.
Margaret Zabel, National Marketing Director, Lion Nathan Australia said: “We are excited by the specialist knowledge and creativity Holler Sydney will bring to the table in this evolving digital space. Digital helps us connect with our consumers effectively and is enormously important to our ongoing success in the marketplace."
 “Our agencies are key partners to our business, so we look for long-term partners who know and are as passionate about our brands, our business, our consumers and customers as we are," she said.
Mike Hill, Director at Holler Sydney said: “This appointment is testament to our ability to offer strategy, creative expertise and technologies that resonate clearly with Australian consumers. Having competed against global agencies in the pitch, this is a great demonstration of how a boutique agency like Holler can deliver quality services for Australian companies and brands."
The high-profile Lion Nathan brands that Holler Sydney will be working on include Tooheys New, Tooheys Extra Dry, XXXX Gold, Hahn Super Dry, Beck’s, James Squire, Barefoot Radler, Kirin, McKenna and Inner Circle Rum, as well as brands from the J. Boag & Sons trademark.
Holler Sydney’s appointment is a testament to the work the agency has been producing for Lion Nathan Wine Group (LNWG) over the past five months. The company has been working with LNWG on developing digital strategy, design, build and marketing for its well-known wine brands.
Holler was supported in the pitch by independent communications agency Razor as well as key BlueFreeway portfolio companies.

The shortlist for the global Australian Tourism business has been released with incumbent M&C Saatchi up against DDB, Saatchi & Saatchi, Clemenger BBDO, Whybin TBWA, Publicis Mojo and Singos. George Patts Y&R and CunninsNitro missed the cut.

Campaign Brief's Melbourne Legendary Lunch, slated for One Fitzroy Street, St Kilda on Thursday 22 May, needs a couple of sponsors if it is to go ahead. If you want to reach the cream of Melbourne's agency creatives, you can't do much better than co-sponsoring a CB Lunch. Please contact Mike Morris or dial (02) 9247 4933 or 0412 139 1501.

(The Auckland Legendary Lunch is fully sponsored - by Curious, Oktobor and Soundtrax - and definitely going ahead. To coincide with Axis Awards week, special guests include Chuck McBride from Cutwater San Francisco, Seb Royce from Glue London and Traktor. The Sydney Lunch is sponsored by The Guild and MRPP and one more sponsor is needed, so call Mike Morris if you are interested).

D&AD announced the interim results of Awards 2008 judging today, with Australia scoring three Nominations and 17 In Book (the same as New Zealand), placing us equal 8th in the world.
None of the Australian Nominations were awarded to ad agencies: Frost Design has a Nomination for Environmental Design - Installations, for Stockland Flip Dot Wall, Revolver has a Nomination for Music Videos for The Presets (Modular Records) 'My People, while Mash has a Nomination for Packaging Design for Viottolo 'Changing Lanes'.
Clemenger BBDO Melbourne, Saatchi & Saatchi Sydney and M&C Saatchi, Sydney each scored two In Book, while one apiece went to DDB Sydney, JWT Sydney, Leo Burnett Melbourne, The One Centre Sydney and 303 Perth.
Over in NZ, Saatchi & Saatchi Auckland has two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters' plus three In Book, while Publicis Mojo Auckland has a Nomination for their Speights 'Great Beer Delivery' plus two In Book. Other NZ shops to get In Book includes DDB Auckland with five and Colenso BBDO with two.
This year, 691 entries from 35 countries have been recognised from the 25,000+ entries received. Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence. Winners will be announced at the D&D Awards Ceremony in London on 15 May.
As is always expected at D&AD, UK ad agencies lead the way with a total of 295 entries In-Book, more than all other countries combined!
Black Pencil Judging will take place on May 1 and 2 in London. The jury will consist of the Foremen and one judge from each original Jury. This group will decide if any work is truly groundbreaking. Previous winners include Nikeplus.com by R/GA and The Guardian newspaper redesign.
Nominated work can be viewed online from 6 May at www.dandad.org/awards08.

TOP 10 COUNTRIES AT D&AD
UK (58 Nominations, 295 In Book)
USA (32 Nominations, 63 In Book)
Germany (8 Nominations, 33 In Book)
Japan (6 Nominations, 10 In Book)
Netherlands (6 Nominations, 5 In Book)
Spain (5 Nominations, 9 In Book)
Singapore (3 Nominations, 23 In Book)
Australia (3 Nominations, 17 In Book)
New Zealand (3 Nominations, 17 In Book)
Sweden (3 Nominations, 17 In Book)

Leo Burnett Sydney has won the Platinum Grand Prix in Integrated at the 2008 Spikes, presented last night in Bali. The campaign totally dominated the category, also taking out the Green Award, a Gold and a Silver.
Apart from that, only two Bronze awards were presented, one going to TBWA\Whybin, Auckland for their adidasNZRU 'Of this Earth' campaign.
In the Outdoor Spikes, Colenso BBDO, Auckland won the only Gold awarded, for their Deadline Express Couriers 'Exploding Billboard'. The same work also won a Silver.
DDB Auckland won one Silver and five Bronze Awards in Outdoor. The Silver for Sky Television 'Clock', 'Solar', 'Neon'; Bronze for Sky Television 'Solar' and 'Neon', Sky Television 'The Wrong Man', Sky Television 'Superman Britomart' and NZ Lotteries 'Money Bags'.
In the Radio Spikes, DDB Auckland won Bronze for Sky Television 'Wrong Number'.

A U-shaped press ad from Tourism Victoria has been announced as the February/March winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

CLIENT:  TOURISM VICTORIA
AGENCY:  PAOLI SMITH
CD:  ANDREW PAOLI
COPYWRITER:  PAUL MITCHELL
ART DIRECTOR:  RICHARD TORY

An honourable mention was awarded to RAA for its series of consecutive right hand page ads:

CLIENT:  RAA Insurance
AGENCY:  KWP!
COPYWRITER:  David Ormston
ART DIRECTOR:  John Pungercar

An honourable mention also went to Lucky Beer for its Chinese New Year watermarked press ad.
Micah Walker, ECD of Publicis Mojo Sydney, and the judge of the February/March competition, said: “Discover Melbourne gets my pick from this bunch. It’s the most original idea from the group I’ve been given, and the one that combines message, thought and execution most effectively for newspaper. Others just felt like gags or old tricks, or not particularly innovative uses of the medium, which I feel you could say about so much newspaper advertising these days. My two honourable mentions would have to be the 'Are We There Yet' series for RAA followed by the Lucky Beer entry."
The creative team from Paoli Smith wins an all expenses-paid trip to the 2008 Caxton Weekend.  
The April/May competition is now open for entries. It’s free to enter and anyone can submit nominations. 
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

Top Leo Burnett Sydney team Michael Spirkovski and Grant McAloon, co-creators of the multi awarded Earth Hour campaign, have moved to Publicis Mojo Sydney, to work under new ECD Micah Walker.

Kim Kardashian (E! Channel's 'Keeping up with the Kardashians') will be in Sydney for Fashion Week.
If anyone is interested in pursuing them for a commercial deal (event/advertising campaign), please contact Jo Walker on jo@jwpm.net.au or phone: 02 9357 6660 

The public perception of the RSPCA is of a fluffy organisation that deals with kittens and dogs. Yet every day, unbeknown to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this integrated campaign via The Campaign Palace Sydney was to shift this perception and talk to a new, broader audience.

View the 'Hit' spot

View the 'Lick' spot

More Australian and New Zealand entries have been shortlisted at the Spikes, the Asian advertising award show currently being judged in Bali. Winners will be announced Friday night.

INTEGRATED FINALISTS

WWF 'Earth Hour'
Leo Burnett, Sydney

Mars 'Lingerie 4 Men'
Colenso BBDO, New Zealand

Sky Television 'Fresh - Metaphors'
DDB Aucklan

adidasNZRU 'Of this Earth'
TBWA\Whybin, Auckland


OUTDOOR FINALISTS

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Public Service/Charity-Fund Raising
The Office of Road Safety 'Steve's Motel'
Marketforce, Perth

Best use of Ambient Advertising: special build
Sky Television 'Neon'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television 'Solar'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television
DDB Auckland

Best use of Ambient Advertising: stunts & live advertising
NZ Lotteries 'Money Bags'
DDB Auckland

Media
Sky Television 'The Wrong Man'
DDB Auckland

Media
Sky Television 'Superman Britomart'
DDB Auckland

RADIO FINALISTS

WWF 'Prank'
Leo Burnett, Sydney

Sky Television '17 Weeks'
DDB Auckland

Sky Television 'Wrong Number'
DDB Auckland

Several Australian and New Zealand entries have won metal at the Spikes, the Asian advertising award show currently being judged in Bali. More category winners will be announced today and tomorrow.

TV CRAFT WINNERS: BRONZE

Best use of animation/computer graphics/special effects
Fly Buys New Zealand
Clemenger BBDO, Wellington

Best use of film direction - including editing, sound and music
RTA 'Pinkie'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

TV CRAFT WINNERS: FINALISTS

Best use of animation/computer graphics/special effects
Honda CRV 'Dress for it'
Draft FCB, Melbourne

Best use of film direction - including editing, sound and music
Honda CRV 'Dress for it'
Draft FCB, Melbourne

Best use of film direction - including editing, sound and music
RTA 'Pinkie'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
St Vincent de Paul 'Festive Window'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Mitsubishi 'Fact of life'
Clemenger BBDO, Wellington

DIGITAL WINNERS: BRONZE

Best use of email marketing
Universal Pictures 'Knocked Up'
NetX, Sydney

DIGITAL FINALISTS

Best use of online advertising
Wesley Mission 'Homeless Man'
Leo Burnett, Sydney

MEDIA WINNERS: BRONZE

Public Service/charity fund raising
WWF 'Earth Hour'
Leo Burnett, Sydney

Sports/entertainment/travel and leisure
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

MEDIA FINALISTS

Pharmaceuticals/beauty products/cosmetics and toiletries
Bayer Canesten
Carat Australia

Best use of the internet/digital
Bayer Canesten
Carat Australia

Best use of newspapers
Tourism WA 'Wave'
Marketforce, Perth

Best use of television
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

Hidden Truths.
The revelations of Ballet Dancers, Train Drivers, Wrestlers, Twins and Coffee Beans.
The aim of the campaign, via Publicis Mojo Sydney, was to reveal a simple, yet hidden truth:
The humble coffee bean is a natural source of antioxidants.
The idea: Use real people with real hidden truths, as a believable way of delivering the truth about the coffee bean. The truths shared are personal and real. The people and locations are real. Nothing is fabricated.
At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each person’s hidden truth.

View the 'Brent' film
View the 'Brent' TVC

View the 'Glenda' film
View the 'Glenda' TVC

View the 'Kirsty' film
View the 'Kirsty' TVC

View the 'David & James' film
View the 'David & James' TVC

Writer: Dean Hunt
Art Director: Kirsty Gavin
Creative Director: Micah Walker
TV Producer: Jasmin Ferguson
Director: Fiona McGee
Producer: Angela Bray
Production Manager: Florence Tourbier
Editor: Simon Njoo - Guillotine
Post Production: Grade & Compile - The Lab
Music: Nylon - TVC's, Nylon & Nick Maher & Aleesha Dibbs - Short Films

For those agencies that developed Earth Hour specific communication for their clients this year, together with Campaign Brief, Leo Burnett are offering a trip for two to the Cannes Lions 2008 for the best creative work. Please email Corey Yung for an entry form. The closing date for entries is this Friday, 18th April.
Leo Burnett would like to thank all the agencies and clients that supported Earth Hour and helped make it such a phenomenal success. 

by Ted Royer, executive creative director of droga5, New York.

  Producers are great. They are my favorite people in
  advertising. And I want to marry one. Since every
  single person I've met over the last 15 years works in
  advertising or some related industry, I've realized
  that I'm destined to marry an ad person. After a brief
  panic attack, I thought about producers and felt much
  better. I want to marry a producer.
  I don't want to marry an account services person.
  Sure, they can take lots of pressure and abuse from
  the world, and they're organized (a definite
  prerequisite for my future spouse), but we'd quickly
  realize that while we share many goals, ultimately,
  she may not care enough about my goals. And caring
  about my goals, or at least seeming to, is very
  important.

  I'm not going to marry a traffic person. They propel
  jobs through the agency and thus are obviously good at
  getting stuff done. But they cry too much. Or they
  yell too much. Or they cry while yelling. There is
  crying and yelling at some point in every marriage. I
  wish to keep it to the bare minimum in mine.

  Marrying another creative seems like a great idea. We
  would laugh together. We would dream together. We
  would make amazing plans together. But we wouldn't
  know how to get any of those plans done or how to
  actually make anything happen. And then we would blame
  each other.

  I could marry one of my clients. We would have a great
  initial relationship. She would find me really funny
  and inventive, but over time, she might begin to doubt
  my motives and commitment. And she'd be right. Am I
  bored? Am I ultimately looking to trade up? Am I
  looking for a newer, fresher challenge? I'd be coy and
  say no. But the real answer would be... maybe.

  No, I want to marry a producer. A producer listens to
  the most batshit crazy idea and doesn't say yes or no
  or ask why, but instantly asks "How?" She could talk
  me out of dumb things with grace and logic, or
  conversely show me what it's possible to do with
  virtually nothing. A producer realizes that just as
  business and creativity need each other,
  responsibility (her) and irresponsibility (me) do too.
  A producer wouldn't be afraid of different challenges,
  no matter what form they took. A producer would be
  tough, fighting battles I'd neither see nor even know
  about. A producer would plan for a rainy day and not
  even tell me she was doing it and then, when it
  started to rain, she'd say, "It's covered, go over to
  the food table." A producer would stay up all night
  partying with me, then make sure what needs to get
  done gets done, while I sleep. Marrying a producer
  would allow me to be as self-absorbed, self-indulgent,
  self-congratulatory, naval-gazing and "creative" as I
  want to be.

  Of course, I could always date someone outside of the
  industry and see what the rest of the world is like.
  But that would be weird.

The Furnace, Melbourne has put to air a new spot for Cadbury Schweppes' Boost Totally Nuts bar. Directed by Michael Duignan of Prodigy, the spot depicts the super cool hero character driving through a 'slightly twisted' forest in a delivery truck packed with new Boost Totally Nuts bars when he is pursued by a pack of nut-crazed squirrels after his cargo.
“It’s got everything I like – action, comedy and a bunch of people in squirrel suits insanely running after a
delivery truck", say director Michael Duignan.
 
Client: Cadbury Schweppes
Agency: The Furnace, Melbourne
Head of Creative: Jess Harold
Agency Producer: Melissa Wiltshire
Director: Michael Duignan
Production Company: Prodigy
Producer: Kimberley Vincent
Managing Director:  John Perry
Group Account Director: Aminah Hart
Account Director: Emma Esslemont
DoP: Duncan Cole
Post Production: Iloura
            
       
 
 
 
 
 
 
 

DDB Sydney has partnered with Miami Ad School, which will allow two U.S. students to join the Sydney agency's LaunchPad programme this year. DDB's LaunchPad, started by then national ECD Garry Horner in 2001 and co-ordinated by FBI Recruitment, has helped to launch the careers of many young creatives over the last decade, including Guy Rooke, now deputy CD at Clemenger BBDO Sydney.