The annual Campaign Brief Creative Rankings are nearly at the printer and about to be published. This year, over 500 creative make the cut, based on success at D&AD, The One Show, Cannes, Clio, AWARD, The Work and the Caxtons over the last two years. To subscribe to Campaign Brief magazine, download the PDF:

Campaign_Brief_subscription_form_07.pdf

Ticket sales end Friday.
The Point, Albert Park, Melbourne, Friday May 9

Siren Masterclass 10am - 5pm (includes lunch)
Cocktail function 5pm - 6pm (following the Masterclass)
Speakers include:
- Jan Sardi (The Notebook, Shine) - pictured
- Craig Pearce (Moulin Rouge, Romeo and Juliet)
- Tim Pye (Stupid Stupid Man)
- Ralph can Dijk (Eardrum)
- Rem Bruijn (Make)
- and the 2008 Gold Siren winners.

Tickets are only $330. Limited spots available.
Bookings, go to www.sirenawards.com.au

Aussie expat creative wunderkind Leo Premutico from Johannes Leonardo, New York will be the keynote speaker at the Advertising, Marketing & Media Summit in Melbourne on the 12th & 13th May 2008. Premutico will bring a wealth of experience and his award winning nature to explore today’s creative revolution and in particular the evolving communications landscape and the future of multimedia.
Other speakers include Mark Green,  managing partner of Three Drunk Monkeys Sydney, Harold Mitchell, executive chairman of Mitchell Communications Group and Adrian Pritchard, managing director of Tequila, Melbourne.
Download the summit brochure:
AMMS08 brochure.pdf

As part of the Mash campaign, The Campaign Palace, Sydney and Bonds challenged the public to record their own Mash dance and upload it to bonds.com.au. Leah Howard the Mash Choreographer looked through hundreds of these films and selected her faves for public voting. The response was huge and the most popular were aired last night as part of a winners’ medley TVC. 
Go to bonds.com.au to see the winning entries and Leah Howard’s dance move tips.
The Palace and Bonds liked the way on-line and TV played with each other: At first, TV influenced on-line and then on-line influenced TV in return.
 
Creative Directors: Georgia Arnott and Jon Burden
Interactive Creative Director: Nitin Mistry
Creative: Justin Theng
Head of Digital Production: Nathan Anderson
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Account Director: Melissa Gill
Producer: Amanda Bennie
Head of  Production: Meredyth Judd
Digital Producer: Amanda Bennie
Production company: Engine
Producer: Celia Nicholas

Writhing snakes, beds of nails, sheets on fire all play a role in a dramatic new commercial created by Adpartners for Ted Noffs Foundation. They represent the torture a child goes through when recovering from serious drug and alcohol addiction.
“It’s based on real life symptoms experienced by someone withdrawing from substance abuse," says Janet Evans, Adpartners Group Head. “We want people to experience how hard it is for these children, some as young as fourteen. The communications symbolise the stringent process Ted Noffs uses in their three months residential program in order to get kids clean."
The pro-bono campaign will hit cinema screens, press and online from mid-May.
“Ted Noffs Foundation does amazing work and money raised as a result of the campaign will buy more beds in more residences to give more kids a new chance in life."

Client:  Ted Noffs Foundation
Agency: AdPartners, Sydney
Creative:  Janet Evans, Paul Hoyne
Production and Post:  Resolution Design
Director / Editor: Kiku Ohe
Sound Design: Supersonic

Australia has scored a record 44 entries through to the shortlist stage of the Clio Awards, which will be held in Miami next month.
Leo Burnett, Sydney lead the Australian  agency pack with 7 shortlisted, followed by DDB Sydney with 6, Saatchi & Saatchi Sydney with 4, JWT Sydney and Lowe + Rivet Sydney with 3 apeice and Clemenger BBDO Melbourne with 2.
In contrast, New Zealand have 19 shortlisted: DDB with 5, Colenso BBDO with 4, Saatchi & Saatchi with 3 and 2 apiece to Clemenger BBDO, Wellington and Publicis Mojo.

View the full shortlist


TELEVISION, CINEMA, DIGITAL

Beverages/Alcoholic     
Bundaberg Rum ‘Only in Australia’
Leo Burnett, Sydney

Beverages/Non-Alcoholic     
Schweppes ‘Burst’
George Patterson Y&R, Melbourne

Confections/Snacks     
Hubba Bubba Bubble Gum ‘Long Live the Bubble’
DDB Sydney

Recreational Items     
Sydney Writer's Festival 2007 ‘Words in a Different Light’ 
Saatchi & Saatchi Australia, Sydney


CONTENT AND CONTACT

Direct Marketing     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop’     
Lowe & Rivet, Sydney


INNOVATIVE

Public Service     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop Campaign’     
Lowe & Rivet, Sydney

Travel/Tourism     
Thrifty Car & Truck Rentals ‘John Howard’     
JWT Sydney   

Business Equipment/Services     
Deadlina Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Corporate/Institutional     
NZ Army ‘Bluetooth - Forest, Snow, Jungle’     
Saatchi & Saatchi New Zealand, Auckland

Direct Marketing     
Air New Zealand Fashion Week ‘30,000 Feet’     
Colenso BBDO, Auckland

Direct Marketing     
Durex Performa Condoms ‘Last Longer – Redhead’     
DDB New Zealand, Auckland

Direct Marketing     
Volkswagen Service ‘Tiny Technician’     
DDB New Zealand, Auckland

Entertainment     
Omaka Aviation Heritage Centre ‘Omaka’     
Clemenger BBDO, Wellington


INTEGRATED

Integrated Campaign     
Cadbury Schweppes - Solo ‘Solo Man Cans Campaign’
The Furnace, Sydney

Integrated Campaign     
Carlton Draught ‘Plastic Cup’
Clemenger BBDO Melbourne

Integrated Campaign     
WWF ‘Earth Hour’
Leo Burnett, Sydney

Integrated Campaign     
Herringbone ‘Henri's Hands’   
M&C Saatchi, Sydney

Integrated Campaign     
MTV Networks Australia ‘Welcome Snoop’   
Lowe & Rivet, Sydney

Campaign     
adidas All Blacks Apparel ‘Of This Earth’     
TBWA\Whybin, Auckland

Integrated Campaign     
Schweppes ‘Schweppes Short Film Festival’
Publicis Mojo, Auckland

Integrated Campaign     
Speight's ‘Speight Great Beer Delivery’   
Publicis Mojo, Auckland


INTERACTIVE

Banner/Display Ads     
Wesley Mission ‘Homeless Man’
Leo Burnett, Sydney

Brand Building     
Deadline Couriers ‘Self Destruct’
Colenso BBDO Auckland

Viral     
Ford Mondeo ‘Mondeo Balloons’     
JWT New Zealand, Auckland


BILLBOARD

Business Equipment/Services     
Deadline Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Product/Service     
SKY Television - Discovery Channel ‘Solar’     
DDB New Zealand, Auckland

Public Service     
Rodney District Council ‘Flash Before Your Eyes’
Saatchi & Saatchi New Zealand, Auckland


POSTER

Cosmetics/Beauty     
Johnson & Johnson - Purell ‘Hand’
JWT Sydney

Public Service     
NSW Police Force ‘Headphones Can Kill - Death By Cab for Cutie’  DDB Sydney

Leisure     
Wellington Zoo ‘Donkey’     
Saatchi & Saatchi New Zealand, Auckland

Public Service     
Accident Compensation Corporation ‘Bikes Just Appear’ 
Clemenger BBDO, Wellington


PRINT

Entertainment     
Lotterywest ‘Paint by Numbers – Car’     
Marketforce, Perth

Household Products     
Loctite Super Glue ‘Soldier’
DDB Sydney

Recreational Items     
Tonka Toys - Hasbro ‘Open Cut Building Sandpit’
DDB Sydney

Product/Service     
McDonald's ‘Breakfast  Train’
DDB Sydney

Product/Service 
Olympus – Waterproof ‘Red Eye – Dolphins’     
JWT Sydney

Media     
SKY Television ‘Paris on Prison’
DDB New Zealand, Auckland


DIRECT MAIL

Collateral     
Canon ‘Photo 5’
Leo Burnett, Sydney

Dimensional     
Andy Warhol Exhibition ‘Isle 62’
Clemenger BBDO, Brisbane

Other     
Advance Pet Food ‘Tongue’
Clemenger Proximity, Melbourne

Collateral     
Durex Performa Condoms ‘Last Longer – Brunette’
DDB New Zealand, Auckland


RADIO

Banking/Financial     
RACV Financial Services ‘Disclaimer’
Clemenger BBDO Melbourne

Entertainment     
Foxtel Crime Network ‘Shooting’
Saatchi & Saatchi Australia, Sydney

Entertainment     
Foxtel Crime Network ‘Stabbing’
Saatchi & Saatchi Australia, Sydney

Product/Service 
Foxtel Crime Network ‘Girl’
Saatchi & Saatchi Australia, Sydney

Public Service     
WWF Earth Hour ‘Together’     
Leo Burnett, Sydney

Public Service     
NAPCAN ‘Traffic’
DDB Sydney

Public Service     
Royal LIfesaving Society ‘5 Kids’
303 Group, Perth

Public Service     
RSPCA Victoria ‘Animal Fall’
M&C Saatchi, Melbourne

Public Service     
Sustainability Victoria ‘Butt Litter Male’
Grey Melbourne


TELEVISION, CINEMA, DIGITAL - CRAFT

Animation 
Optus ‘History’
Filmgraphics Productions, Sydney

Cinematography     
Herringbone ‘Henri’
Exit Films, Melbourne

Cinematography     
Schweppes ‘Burst’
Exit Films, Melbourne

Direction     
Herringbone ‘Henri’
Exit Films, Melbourne

Direction     
Schweppes ‘Burst’
Exit Films, Melbourne

Editing     
Herringbone ‘Henri’
Exit Films, Melbourne

Editing     
Suez ‘Birth’     
Revolver Film, Sydney

Editing     
Toyota ‘Earth's Greatest Four Wheel Drive’     
Guillotine, Sydney

Music-Original     
Coca Cola ‘Endless Summer’
Song Zu, Sydney

Music-Original     
VB  ‘Symphony’
George Patterson Y&R, Melbourne

Sound Design     
Coastguard
Liquidstudios NZ, Auckland

After three years at Leo Burnett, Sydney, copywriter Jol Temple has been hired as a senior writer by Deutsch, Los Angeles. Deutsch has enjoyed a string of pitch wins recently which include Playstation, Saturn and Dr Pepper.

Peter Biggs, managing director of Clemenger BBDO Melbourne, has engaged PR consultancy Propeller to help manage publicity and events for the busy Melbourne office.
“Clemenger BBDO Melbourne is in the midst of a hugely productive time and we feel that there needs to be a direct line of communication available to the media from the agency," said Biggs.
Propeller is the new PR consultancy set up by Nichola Patterson, former journalist and national PR director for JWT. Nichola will work in tandem with Clemenger BBDO’s Sydney-based PR director, Giorgi Ciot.
Giorgi will remain head of the Clemenger Group’s external brand positioning and promotion.
Nichola left JWT in January to set up Propeller and was immediately appointed to handle corporate PR for Earth Hour in Melbourne. Other clients on the consultancy’s roster include Novartis, the AFA Youngbloods, a new product launch for CK Brands and a new food and travel venture in Melbourne.
To contact Nichola Patterson:
e: nichola.patterson@clemenger.com.au
p: 03 9869 4449
m: 0411 516 517

The VIC AFA Youngbloods are back! Bigger and better than ever, they will be reuniting on Thursday 8th May for 'Together Again'.
Bringing together the hottest young talent in the marketing and communication industry, this first event of 2008 promises to provide a relaxed and fun environment for new and existing VIC AFA Youngbloods members to socialise and network with like-minded professionals.
Garret Fitzgerald, Chairperson of VIC AFA Youngbloods and Account Manager at DraftFCB said, “After the phenomenal success we had last year in reinvigorating and growing the Youngbloods community in Victoria, we’re now really looking forward to getting our members back together. Our first event is going to be a chance for everyone to catch up with old friends and make some new ones."
Backed by the AFA (Advertising Federation of Australia), VIC AFA Youngbloods is a program that develops social, networking and educational events for young people in the marketing and communications community. VIC AFA Youngbloods is dedicated to providing a voice for young people to have a say on industry issues and future directions. VIC AFA Youngbloods is a proud supporter of Open Family Australia’s 250 Club, which supports homeless youth in Melbourne.
Together Again will be held on Thursday, 8 May, at RedLove (Level 1, 401 Swanston Street, Melbourne), from 6.30pm. The event is open to all but tickets are strictly limited. Tickets are $20 for members and $25 for non-members when pre-purchased online at www.afa.org.au , and $30 at the door (subject to availability).
This event is proudly sponsored by Melbourne advertising agencies JWT, Leo Burnett, M&C Saatchi, DraftFCB, Whybin\TBWA and Reality Group. Special thanks also to sponsors Red Stitch, Strugnell Cole and Marketing Magazine. Prizes will be drawn on the night, including the chance to win an iPod nano.
To become a VIC AFA Youngbloods member, email young.bloods@whybintbwa.com.au

Warren Brown, executive creative director and co-founder of BMF Sydney, has been announced as the Chairman of Judges for the upcoming 2008 MADC Awards.
Brown has been a Titanium and TV juror at Cannes, judged TV, Print and Posters at D&AD, Print for Clio and chaired every major award show in Australia.
His own accolades include Cannes Lions, D&AD Silvers, British Television’s Commercial of the Year and UK Campaign Poster Gold along with awards at One Show, Clio and Kinsale. He’s also collected numerous Gold, Silver and Bronze awards locally. 
Brown reigned supreme during the 90s in Campaign Brief’s Creative Circle and was one of just 28 people from around the world to be included in D&AD’s Art Direction book.
He was also the only creative director in Australia selected for Shots top 50 and has had work featured in several books on advertising including ‘The 100 Best Posters of the Century’ and D&AD’s ‘Best of 40 years’. 
BMF, the agency Brown co-founded in 1996, has collected over 250 creative awards at the major shows around the world.
Says Brown: “Australia’s creative reputation has been further enhanced over the past few years by the great work coming out of Melbourne. As a born and bred Melbournite, it’s an honour to be invited to chair the MADC jury and I’m sure we’ll see more work that’ll do Australia proud."
The 2008 MADC Awards will be held at Peninsula & Atlantic, Pier 14 on Central Pier, Docklands on 13 June 2008. 
This year’s MADC Awards promise to set new heights in the quality and diversity of work on show, with 86 organisations represented across 69 categories. Entries are up by 6 per cent on last year and there has been a  particular increase in Integrated Campaigns. 
 

The best radio commercial of 2008 will be battled out between 50 ad agencies and radio stations as part of the
national Siren Awards, which will be announced in Melbourne on May 9.
The finalists include DDB, Saatchi & Saatchi, Clemenger BBDO, Grey Worldwide, Leo Burnett, George Patterson Y&R and JWT as well as boutique agencies like Eardrum Australia, AJF Partnership; Smart and KWP! Adelaide. Radio stations represented among the finalists include Nova 106.9 Brisbane; DMG Perth; Macquarie Regional Radioworks and Australian Radio Network in Sydney.
The national Siren Awards, now in their fourth year, are run by Commercial Radio Australia and are designed
to recognise the best radio advertising in the country.  The awards promote the importance of creativity as
a way to make radio advertising more effective. The Gold Siren winner receives a trip for two to the
Cannes Advertising Festival and entry into the 2008 Cannes Radio Lions to be held in June.  
Last year’s Gold Siren winner, an advertisement for Snickers called 'Hoedown', won the Grand Prix Radio
Lion at Cannes and was the first Australian winner ever.
The other radio winner from Australia was a campaign for Foxtel, written by Saatchi & Saatchi, Sydney
which won a Silver Lion.  
Chief executive officer of Commercial Radio Australia, Joan Warner said the Siren Awards provided a
great opportunity to recognise excellence in Australian radio advertising and this year had received a
record number of entries. “Each year the Siren Awards continue to raise the bar in terms of creativity and
originality and with a record number of entries this year – over 570 – up nearly 90% on last year - we are
set for a great winner," Ms Warner said.
The winner of the 2008 Siren Awards for creative excellence in radio advertising will be announced at a
gala breakfast featuring the hosts of Nova’s top-rating, drive time show, 'The Wrong Way Home' - Akmal
Saleh, Cal Wilson and Ed Kavalee. The breakfast will be followed by a Masterclass featuring well-known
Australian television and radio writer and producer, Tim Pye as well as Australian screen writers, Jan Sardi
and Craig Pearce.  Sardi received an Academy Award nomination in 1997 for his screenplay for 'Shine'
and is known more recently for his work on the screenplay for the US film, 'The Notebook'.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial
Radio Australia is running the event in association with the Melbourne Advertising and Design Club
(MADC) and the Australian Writers Guild (AWG). The breakfast will run from 7.30am to 9.30am and the
Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast
and Masterclass combined and $65 for breakfast only. For more information visit
www.sirenawards.com.au. 

Saatchi & Saatchi Sydney art director Eron Broughton, will next month travel to Miami to compete in the Clio Future Gold, Young Creatives Program. As one of only 12 finalists from around the globe (two are Australians - the other is Tim Cairns from DDB Sydney) to be selected in the Clio Program, Broughton will be teamed up with a copywriter also chosen as a finalist on his arrival in the US.
The Clio Awards were seeking the best young copywriters and art directors worldwide for the career experience of a lifetime. The 12 finalists chosen demonstrated the best writing and art direction skills. They were also judged not only on raw talent, but also on their understanding of core brand problems and their ability to solve them.
Says Saatchi & Saatchi Australia ECD Steve Back: “Broughton does put in the hours; his dedication, desire, focus and killer instinct for ideas is inspiring. It’s what every ECD looks for in a young prize fighter, he gets the whole ‘media neutral’ world we are in and that a good idea can live anywhere."
The 12 talented young creatives will attend the 2008 Clio Festival, May 14-17, 2008 in South Beach, to participate in the competition. Finalists are paired together into teams, a creative brief is issued, and the Clio Future Gold | Young Creatives Program commences.
24-hours later, teams are judged by a select group of world-renowned Clio Jury members and three finalists are selected. The following day, the finalists present to the Client Sponsor before an audience of Clio delegates. The winning creative team chosen at this session is awarded a Gold Clio plaque on stage at the Clio Awards Gala later that evening.
Those going to Miami are listed below:

ART DIRECTORS
Yona Hummels - FVH BBDO, Holland
Danilo Boer - Almap BBDO Sao Paulo, Brazil
Amanda Clelland - Droga5, New York
Shakoon Khosla - TBWA Dehli, India
Eron Broughton - Saatchi & Saatchi Sydney, Australia
Annie Klintworth - Lowe Bull, South Africa

COPYWRITERS
David Orlic - Garbergs , Sweden
Edson Shundi Oda - DM9 DDB Sao Paulo, Brazil
Colleen Harlan - R/GA, New York
Rajat Dawar - Rediffusion DYR, India
Tim Cairns - DDB Sydney, Australia
Keshavan Radhakri - Team Y&R, Dubai

DDB Sydney young creative Tim Cairns has been chosen to represent Australia at the 2008 Clio Future Gold competition to be held during the Clio Awards Festival in Miami next month.
The accolade comes on top of his Brother TV campaign (created with Tim Green) being the only Australian TV campaign accepted into this year's D&AD Awards.
Last year Tim Green represented Australia and came home in second place, and hopefully Cairns will go one better.

The 11-minute long ‘Welcome Snoop’ film from MTV Networks Australia, via Lowe Hunt Sydney, picked up Best Short Form Program in the Programming and Production category at the 6th Annual ASTRA Subscription Television Awards last night. The Astra Awards recognise outstanding ‘contributions that drive subscription platforms and channels’, making the win as a piece of television content a real accomplishment for the team behind the idea.
The film was one of many mediums used to bring to life the ‘Welcome Snoop’ idea, which evolved around a live petition to help Snoop Dogg gain Australian citizenship, and also covered events, web, DM, print and poster. The campaign created a storm of national and international media attention, generating valuable PR for the client, MTV Networks Australia.

Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic (Creative Director)
Creatives: Dejan Rasic, Rebecca Carrasco & Howard Collinge
Head of Broadcast: Darren Bailey
Executive Agency Producers: Charna Henry & Lisa Cordukes
Director: Paul Middleditch
Producer: Peter Masterton
Production Company: Plaza Films
Editor: Peter Whitmore
MTV Creative Director: Vanessa Zuppicich
MTV Marketing Team: Colin Blake & Sam Coombes
MTV Managing Director: Dave Sibley
MTV Communications & Publicity Manager: Laura Vozzo


 

CB hears Aussie expat Mark Harricks, the multi awarded Clemenger BBDO, Wellington creative director, has been appointed creative director of DDB Sydney, filling the void left after the departure of Steve Back (to ECD of Saatchi Sydney). Harricks, who will report to national ECD and deputy chairman, Matt Eastwood, won an Integrated Lion and several Silver Lions at Cannes last year.

Lion Nathan has appointed Holler Sydney to its prestigious digital account following a highly competitive pitch against nine other agencies. Holler will become Lion Nathan’s digital marketing agency providing digital design, marketing and strategy across all Lion Nathan brands.
Margaret Zabel, National Marketing Director, Lion Nathan Australia said: “We are excited by the specialist knowledge and creativity Holler Sydney will bring to the table in this evolving digital space. Digital helps us connect with our consumers effectively and is enormously important to our ongoing success in the marketplace."
 â€œOur agencies are key partners to our business, so we look for long-term partners who know and are as passionate about our brands, our business, our consumers and customers as we are," she said.
Mike Hill, Director at Holler Sydney said: “This appointment is testament to our ability to offer strategy, creative expertise and technologies that resonate clearly with Australian consumers. Having competed against global agencies in the pitch, this is a great demonstration of how a boutique agency like Holler can deliver quality services for Australian companies and brands."
The high-profile Lion Nathan brands that Holler Sydney will be working on include Tooheys New, Tooheys Extra Dry, XXXX Gold, Hahn Super Dry, Beck’s, James Squire, Barefoot Radler, Kirin, McKenna and Inner Circle Rum, as well as brands from the J. Boag & Sons trademark.
Holler Sydney’s appointment is a testament to the work the agency has been producing for Lion Nathan Wine Group (LNWG) over the past five months. The company has been working with LNWG on developing digital strategy, design, build and marketing for its well-known wine brands.
Holler was supported in the pitch by independent communications agency Razor as well as key BlueFreeway portfolio companies.

The shortlist for the global Australian Tourism business has been released with incumbent M&C Saatchi up against DDB, Saatchi & Saatchi, Clemenger BBDO, Whybin TBWA, Publicis Mojo and Singos. George Patts Y&R and CunninsNitro missed the cut.

Campaign Brief's Melbourne Legendary Lunch, slated for One Fitzroy Street, St Kilda on Thursday 22 May, needs a couple of sponsors if it is to go ahead. If you want to reach the cream of Melbourne's agency creatives, you can't do much better than co-sponsoring a CB Lunch. Please contact Mike Morris or dial (02) 9247 4933 or 0412 139 1501.

(The Auckland Legendary Lunch is fully sponsored - by Curious, Oktobor and Soundtrax - and definitely going ahead. To coincide with Axis Awards week, special guests include Chuck McBride from Cutwater San Francisco, Seb Royce from Glue London and Traktor. The Sydney Lunch is sponsored by The Guild and MRPP and one more sponsor is needed, so call Mike Morris if you are interested).

D&AD announced the interim results of Awards 2008 judging today, with Australia scoring three Nominations and 17 In Book (the same as New Zealand), placing us equal 8th in the world.
None of the Australian Nominations were awarded to ad agencies: Frost Design has a Nomination for Environmental Design - Installations, for Stockland Flip Dot Wall, Revolver has a Nomination for Music Videos for The Presets (Modular Records) 'My People, while Mash has a Nomination for Packaging Design for Viottolo 'Changing Lanes'.
Clemenger BBDO Melbourne, Saatchi & Saatchi Sydney and M&C Saatchi, Sydney each scored two In Book, while one apiece went to DDB Sydney, JWT Sydney, Leo Burnett Melbourne, The One Centre Sydney and 303 Perth.
Over in NZ, Saatchi & Saatchi Auckland has two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters' plus three In Book, while Publicis Mojo Auckland has a Nomination for their Speights 'Great Beer Delivery' plus two In Book. Other NZ shops to get In Book includes DDB Auckland with five and Colenso BBDO with two.
This year, 691 entries from 35 countries have been recognised from the 25,000+ entries received. Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence. Winners will be announced at the D&D Awards Ceremony in London on 15 May.
As is always expected at D&AD, UK ad agencies lead the way with a total of 295 entries In-Book, more than all other countries combined!
Black Pencil Judging will take place on May 1 and 2 in London. The jury will consist of the Foremen and one judge from each original Jury. This group will decide if any work is truly groundbreaking. Previous winners include Nikeplus.com by R/GA and The Guardian newspaper redesign.
Nominated work can be viewed online from 6 May at www.dandad.org/awards08.

TOP 10 COUNTRIES AT D&AD
UK (58 Nominations, 295 In Book)
USA (32 Nominations, 63 In Book)
Germany (8 Nominations, 33 In Book)
Japan (6 Nominations, 10 In Book)
Netherlands (6 Nominations, 5 In Book)
Spain (5 Nominations, 9 In Book)
Singapore (3 Nominations, 23 In Book)
Australia (3 Nominations, 17 In Book)
New Zealand (3 Nominations, 17 In Book)
Sweden (3 Nominations, 17 In Book)

Leo Burnett Sydney has won the Platinum Grand Prix in Integrated at the 2008 Spikes, presented last night in Bali. The campaign totally dominated the category, also taking out the Green Award, a Gold and a Silver.
Apart from that, only two Bronze awards were presented, one going to TBWA\Whybin, Auckland for their adidasNZRU 'Of this Earth' campaign.
In the Outdoor Spikes, Colenso BBDO, Auckland won the only Gold awarded, for their Deadline Express Couriers 'Exploding Billboard'. The same work also won a Silver.
DDB Auckland won one Silver and five Bronze Awards in Outdoor. The Silver for Sky Television 'Clock', 'Solar', 'Neon'; Bronze for Sky Television 'Solar' and 'Neon', Sky Television 'The Wrong Man', Sky Television 'Superman Britomart' and NZ Lotteries 'Money Bags'.
In the Radio Spikes, DDB Auckland won Bronze for Sky Television 'Wrong Number'.

A U-shaped press ad from Tourism Victoria has been announced as the February/March winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

CLIENT:  TOURISM VICTORIA
AGENCY:  PAOLI SMITH
CD:  ANDREW PAOLI
COPYWRITER:  PAUL MITCHELL
ART DIRECTOR:  RICHARD TORY

An honourable mention was awarded to RAA for its series of consecutive right hand page ads:

CLIENT:  RAA Insurance
AGENCY:  KWP!
COPYWRITER:  David Ormston
ART DIRECTOR:  John Pungercar

An honourable mention also went to Lucky Beer for its Chinese New Year watermarked press ad.
Micah Walker, ECD of Publicis Mojo Sydney, and the judge of the February/March competition, said: “Discover Melbourne gets my pick from this bunch. It’s the most original idea from the group I’ve been given, and the one that combines message, thought and execution most effectively for newspaper. Others just felt like gags or old tricks, or not particularly innovative uses of the medium, which I feel you could say about so much newspaper advertising these days. My two honourable mentions would have to be the 'Are We There Yet' series for RAA followed by the Lucky Beer entry."
The creative team from Paoli Smith wins an all expenses-paid trip to the 2008 Caxton Weekend.  
The April/May competition is now open for entries. It’s free to enter and anyone can submit nominations. 
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

Top Leo Burnett Sydney team Michael Spirkovski and Grant McAloon, co-creators of the multi awarded Earth Hour campaign, have moved to Publicis Mojo Sydney, to work under new ECD Micah Walker.

Kim Kardashian (E! Channel's 'Keeping up with the Kardashians') will be in Sydney for Fashion Week.
If anyone is interested in pursuing them for a commercial deal (event/advertising campaign), please contact Jo Walker on jo@jwpm.net.au or phone: 02 9357 6660 

The public perception of the RSPCA is of a fluffy organisation that deals with kittens and dogs. Yet every day, unbeknown to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this integrated campaign via The Campaign Palace Sydney was to shift this perception and talk to a new, broader audience.

View the 'Hit' spot

View the 'Lick' spot

More Australian and New Zealand entries have been shortlisted at the Spikes, the Asian advertising award show currently being judged in Bali. Winners will be announced Friday night.

INTEGRATED FINALISTS

WWF 'Earth Hour'
Leo Burnett, Sydney

Mars 'Lingerie 4 Men'
Colenso BBDO, New Zealand

Sky Television 'Fresh - Metaphors'
DDB Aucklan

adidasNZRU 'Of this Earth'
TBWA\Whybin, Auckland


OUTDOOR FINALISTS

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Public Service/Charity-Fund Raising
The Office of Road Safety 'Steve's Motel'
Marketforce, Perth

Best use of Ambient Advertising: special build
Sky Television 'Neon'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television 'Solar'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television
DDB Auckland

Best use of Ambient Advertising: stunts & live advertising
NZ Lotteries 'Money Bags'
DDB Auckland

Media
Sky Television 'The Wrong Man'
DDB Auckland

Media
Sky Television 'Superman Britomart'
DDB Auckland

RADIO FINALISTS

WWF 'Prank'
Leo Burnett, Sydney

Sky Television '17 Weeks'
DDB Auckland

Sky Television 'Wrong Number'
DDB Auckland

Several Australian and New Zealand entries have won metal at the Spikes, the Asian advertising award show currently being judged in Bali. More category winners will be announced today and tomorrow.

TV CRAFT WINNERS: BRONZE

Best use of animation/computer graphics/special effects
Fly Buys New Zealand
Clemenger BBDO, Wellington

Best use of film direction - including editing, sound and music
RTA 'Pinkie'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

TV CRAFT WINNERS: FINALISTS

Best use of animation/computer graphics/special effects
Honda CRV 'Dress for it'
Draft FCB, Melbourne

Best use of film direction - including editing, sound and music
Honda CRV 'Dress for it'
Draft FCB, Melbourne

Best use of film direction - including editing, sound and music
RTA 'Pinkie'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
St Vincent de Paul 'Festive Window'
Clemenger BBDO, Sydney

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Mitsubishi 'Fact of life'
Clemenger BBDO, Wellington

DIGITAL WINNERS: BRONZE

Best use of email marketing
Universal Pictures 'Knocked Up'
NetX, Sydney

DIGITAL FINALISTS

Best use of online advertising
Wesley Mission 'Homeless Man'
Leo Burnett, Sydney

MEDIA WINNERS: BRONZE

Public Service/charity fund raising
WWF 'Earth Hour'
Leo Burnett, Sydney

Sports/entertainment/travel and leisure
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

MEDIA FINALISTS

Pharmaceuticals/beauty products/cosmetics and toiletries
Bayer Canesten
Carat Australia

Best use of the internet/digital
Bayer Canesten
Carat Australia

Best use of newspapers
Tourism WA 'Wave'
Marketforce, Perth

Best use of television
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

Hidden Truths.
The revelations of Ballet Dancers, Train Drivers, Wrestlers, Twins and Coffee Beans.
The aim of the campaign, via Publicis Mojo Sydney, was to reveal a simple, yet hidden truth:
The humble coffee bean is a natural source of antioxidants.
The idea: Use real people with real hidden truths, as a believable way of delivering the truth about the coffee bean. The truths shared are personal and real. The people and locations are real. Nothing is fabricated.
At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each person’s hidden truth.

View the 'Brent' film
View the 'Brent' TVC

View the 'Glenda' film
View the 'Glenda' TVC

View the 'Kirsty' film
View the 'Kirsty' TVC

View the 'David & James' film
View the 'David & James' TVC

Writer: Dean Hunt
Art Director: Kirsty Gavin
Creative Director: Micah Walker
TV Producer: Jasmin Ferguson
Director: Fiona McGee
Producer: Angela Bray
Production Manager: Florence Tourbier
Editor: Simon Njoo - Guillotine
Post Production: Grade & Compile - The Lab
Music: Nylon - TVC's, Nylon & Nick Maher & Aleesha Dibbs - Short Films

For those agencies that developed Earth Hour specific communication for their clients this year, together with Campaign Brief, Leo Burnett are offering a trip for two to the Cannes Lions 2008 for the best creative work. Please email Corey Yung for an entry form. The closing date for entries is this Friday, 18th April.
Leo Burnett would like to thank all the agencies and clients that supported Earth Hour and helped make it such a phenomenal success. 

by Ted Royer, executive creative director of droga5, New York.

  Producers are great. They are my favorite people in
  advertising. And I want to marry one. Since every
  single person I've met over the last 15 years works in
  advertising or some related industry, I've realized
  that I'm destined to marry an ad person. After a brief
  panic attack, I thought about producers and felt much
  better. I want to marry a producer.
  I don't want to marry an account services person.
  Sure, they can take lots of pressure and abuse from
  the world, and they're organized (a definite
  prerequisite for my future spouse), but we'd quickly
  realize that while we share many goals, ultimately,
  she may not care enough about my goals. And caring
  about my goals, or at least seeming to, is very
  important.

  I'm not going to marry a traffic person. They propel
  jobs through the agency and thus are obviously good at
  getting stuff done. But they cry too much. Or they
  yell too much. Or they cry while yelling. There is
  crying and yelling at some point in every marriage. I
  wish to keep it to the bare minimum in mine.

  Marrying another creative seems like a great idea. We
  would laugh together. We would dream together. We
  would make amazing plans together. But we wouldn't
  know how to get any of those plans done or how to
  actually make anything happen. And then we would blame
  each other.

  I could marry one of my clients. We would have a great
  initial relationship. She would find me really funny
  and inventive, but over time, she might begin to doubt
  my motives and commitment. And she'd be right. Am I
  bored? Am I ultimately looking to trade up? Am I
  looking for a newer, fresher challenge? I'd be coy and
  say no. But the real answer would be... maybe.

  No, I want to marry a producer. A producer listens to
  the most batshit crazy idea and doesn't say yes or no
  or ask why, but instantly asks "How?" She could talk
  me out of dumb things with grace and logic, or
  conversely show me what it's possible to do with
  virtually nothing. A producer realizes that just as
  business and creativity need each other,
  responsibility (her) and irresponsibility (me) do too.
  A producer wouldn't be afraid of different challenges,
  no matter what form they took. A producer would be
  tough, fighting battles I'd neither see nor even know
  about. A producer would plan for a rainy day and not
  even tell me she was doing it and then, when it
  started to rain, she'd say, "It's covered, go over to
  the food table." A producer would stay up all night
  partying with me, then make sure what needs to get
  done gets done, while I sleep. Marrying a producer
  would allow me to be as self-absorbed, self-indulgent,
  self-congratulatory, naval-gazing and "creative" as I
  want to be.

  Of course, I could always date someone outside of the
  industry and see what the rest of the world is like.
  But that would be weird.

The Furnace, Melbourne has put to air a new spot for Cadbury Schweppes' Boost Totally Nuts bar. Directed by Michael Duignan of Prodigy, the spot depicts the super cool hero character driving through a 'slightly twisted' forest in a delivery truck packed with new Boost Totally Nuts bars when he is pursued by a pack of nut-crazed squirrels after his cargo.
“It’s got everything I like – action, comedy and a bunch of people in squirrel suits insanely running after a
delivery truck", say director Michael Duignan.
 
Client: Cadbury Schweppes
Agency: The Furnace, Melbourne
Head of Creative: Jess Harold
Agency Producer: Melissa Wiltshire
Director: Michael Duignan
Production Company: Prodigy
Producer: Kimberley Vincent
Managing Director:  John Perry
Group Account Director: Aminah Hart
Account Director: Emma Esslemont
DoP: Duncan Cole
Post Production: Iloura
            
       
 
 
 
 
 
 
 

DDB Sydney has partnered with Miami Ad School, which will allow two U.S. students to join the Sydney agency's LaunchPad programme this year. DDB's LaunchPad, started by then national ECD Garry Horner in 2001 and co-ordinated by FBI Recruitment, has helped to launch the careers of many young creatives over the last decade, including Guy Rooke, now deputy CD at Clemenger BBDO Sydney.

Top Australian television and radio writer and producer, Tim Pye (pictured) will speak at the Sirens Masterclass, a creative writing seminar for radio, in Melbourne on May 9. Pye's television writing and producing credits include TV's comedy hit, Stupid Stupid Man as well as Emerald Falls, All Saints, Seachange, Water Rats and Wildside.
Pye has won several awards including an AFI for Wildside and the Henry Lawson Award for Fallen Angels. He has worked in both television and radio and is president of the Australian Writers Guild (AWG).
He joins other speakers at the event, Australian screen writers, Jan Sardi and Craig Pearce.  Sardi received an Academy Award nomination in 1997 for his screenplay for 'Shine' and is known more recently for his work on the screenplay for the US film, 'The Notebook'.
Pearce is best-known for his work with Baz Luhrmann on 'Strictly Ballroom', 'William Shakespeare's Romeo and Juliet' and Academy Award winning, 'Moulin Rouge'.
Cannes Radio Lions judge from last year and creator of the award-winning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia, will also talk at the Masterclass and run several interactive sessions on how to write world-class radio ads.  
This year’s Sirens Masterclass follows the announcement of the Gold Siren winner - the best radio ad in Australia over the past twelve months. The breakfast announcement will be hosted by Nova’s top-rating, drivetime show, 'The Wrong Way Home' - Akmal Saleh, Cal Wilson and Ed Kavalee.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial Radio Australia is running the events in association with the MADC and the AWG. The breakfast will run from 7.30am to 9.30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast and Masterclass combined and $65 for breakfast only. For a booking form and more information visit the Sirens website
Chief executive officer of Commercial Radio Australia, Joan Warner said the Siren Awards provided a great opportunity to recognise excellence in Australian radio advertising and highlight the great work being achieved.
The 2008 Sirens winner, chosen by a panel of industry experts, will be automatically entered into the Cannes Radio Lions – to be held in June and its writer will also win two tickets to attend the festival.

The flavoured milk market is set to get a shake up thanks to Brisbane agency de pasquale and a 90 metre high tornado.
IceBreak Loaded - Parmalat’s iconic iced coffee brand now with guarana - will burst into the QLD & VIC markets with a TV, radio and outdoor campaign titled ‘Take it on’. See the TVC
The new product is targeted at energy drink consumers who want the benefit of an instant energy hit in the morning, with the great taste of real iced coffee.
Imitating real life tornado chasers, the action was shot in home video style to create a sense of authenticity.
The video footage then spent an intensive seven weeks in post production to create the tornado and additional special effects that contribute to the power of the commercial.
Parmalat’s Marketing Manager, Beverages, Scott McTaggart said the campaign created by de pasquale built upon the parent brand’s core values of fearlessness, ingenuity and fun: “de pasquale has managed to create a big fun, big impact campaign that delivers the hit we were looking for," he said.
de pasquale’s Creative Director Bevan Lewis said IceBreak is a iconic brand in the Queensland market: “This is IceBreak behaving innovatively and category-breaking," he said.

Whybin\TBWA\ Melbourne has won the prized RACV business after a strategic and creative pitch against several Melbourne shops including Leo Burnett, McCann and incumbent Clemenger BBDO.
Scott Whybin (pictured), Chairman of Whybin\TBWA\ said it was a fantastic win for the agency: "RACV is one of Victoria’s truly iconic brands and we look forward to a long and mutually successful relationship.
"RACV would easily be one of the biggest pieces of business up for pitch in the Melbourne market this year."

Ex Campaign Palace and Saatchi & Saatchi creative Monty Arnhold has opened a business called A Second Opinion, offering, as his new website proclaims ‘expert impartial creative appraisal of advertising ideas’.
Arnhold says A Second Opinion offers clients an alternative Creative Director’s assessment of ads and campaigns and is especially intended to help clients choose the best offering from the range of campaigns presented in a new-business pitch: "It’s something clients can use instead of market research or in addition to it. Or just as extra exercise in accountability and risk management for clients who’d like an expert creative viewpoint.
“After I decided to get out of advertising, I asked myself what I could do to improve the likelihood of more great ideas being approved whilst hopefully seeing less dull, tired, formulaic and ultimately ineffective nonsense getting the green light," he said.
“Anyone who knows me knows I’m a critic of the obscure wank that’s just done to win awards, but equally I abhor mediocrity – and whilst there’s a bit of the former there’s a hell of a lot of the latter."
“Ironically advertising and marketing is full of specialists offering a myriad of services, but none offering perhaps the most important of them all -  creative evaluation."
You can check out A Second Opinion’s website at www.asecondopinion.com.au
monty@asecondopinion.com.au
Phone: 0408 460 880

OneDigital, Sydney has appointed Ian Shying Creative Director.
“Ian has over ten years of traditional and digital media experience in a wide cross section of creative disciplines and we are fortunate to have someone with his background to lead our creative product at OneDigital," says OneDigital CEO, Laura Peck.  
His background includes graphic design, art direction, interactive design, animation and motion graphics for clients including Nestle, HSBC, Apple, Vodafone, Johnson & Johnson, Foxtel and Sony among many others.
Says Shying: “Too often digital is seen as a separate channel outside of the usual marketing and communications strategy.  The messaging we experience digitally must support and enhance, through virtue of its unique attributes such as interaction, personalisation and on demand delivery, the marketing strategy of our clients. OneDigital is in a great position to deliver on this holistic approach, we have an exceptional opportunity to combine our creative thinking and technical innovation overlaid with our deep understanding of how customers experience the evolving digital landscape."

Australia has five entries accepted into The One Show Interactive Annual, with the chance to go on to win metal at the awards to be held in New York in early May.

Download the complete
2008InteractiveFinalists.pdf
MICROSITES: CORPORATE IMAGE
National Australia Bank ‘Celebration Dance’
Clemenger BLUE, Melbourne

WEDBSITES: COMMUNITY-DRIVEN
New Line Cinema ’Be Kind Rewind Movie Website’
Whybin TBWA, Sydney

BRAND GAMING: ONLINE
Defence Force Recruiting Australia ‘Defencejobs Games’
Visual Jazz, Melbourne

PUBLIC SERVICE/CULTURAL/EDUCATIONAL: BANNERS – DYNAMIC
Wesley Mission ‘Homeless Man’
Leo Burnett, Sydney

PUBLIC SERVICE/CULTURAL/EDUCATIONAL: MICROSITES
Genesis Energy ‘ElectroCity’
Lowe & Rivet, Sydney

The Foundry has appointed former Kindred creative Andy Healy as Associate Creative Director in their Sydney office.
Healy (left) joins Jeanan Yasseen (centre), formerly Strategic Planner at The Campaign Palace, who was appointed as The Foundry’s Sydney General Manager late last year, and Ian Brown (right), National Creative Director and Managing Partner of The Foundry. 
“Andy’s appointment is part of a strategy to broaden the business’s client base beyond retail," said Simon Burrett, Managing Partner.
“Our Sydney team is very fortunate to work with some of the big brands in Australian retail.  However we do intend to broaden the client base to match the diversity that we have in Melbourne. Hiring Andy is an integral part of that strategy.  
“Andy, Jeanan and Brownie have between them made major impacts on brands like Westpac, Coke, Tooheys and Telstra – as well as Freedom, BBQs Galore and Dick Smith Electronics.  We can’t wait to unleash their combined talent on the broader Sydney market!"
Healy joins after 10 years at Kindred (formerly VCD), where he worked across a broad range of products, brands and media. 
A highlight of his career to date was the launch of Coke Zero: an integrated, targeted launch that is still the most successful new product launch ever for the Coke brand worldwide. 
He also made advertising history when his Live A Little campaign for Diet Coke picked up Australia’s first Cyber Lion award at the 2000 Cannes Advertising Festival.  
“Andy’s track record exhibits his ability to get inside the head of the consumer. Creatively he’s disciplined, passionate and very sharp.  He’s also a great nurturer of talent - so his credentials for this role as leader
of our Sydney team are obvious," said Brown.
According to the agency, Healy’s appointment comes on the back of a string of new business wins for The Foundry over the past few months including Jamieson Brewery, STIHL, and Guardian Pharmacies. These companies join The Foundry’s portfolio of major brands that include Snooze, Freedom, BBQs Galore, Daimler trucks, Dick Smith Electronics, Fresh Life fruits and nuts and Australian Weaving Mills.  

Fairfax Media AWARD Copy School. A five-day intensive tutorial for young writers and creatives. Sydney: May 12 – 16. Melbourne, Brisbane, Auckland dates TBA
 
This one-week course offers young writers the rare opportunity to learn from some of the biggest, most successful senior creatives in the business.
The Fairfax Media AWARD Copy School is structured for young writers who are already working within the industry in the area of copy, or would like to enter the field.
The course is limited to fifteen. This way they can all be better involved and come away with insights and knowledge they can use to become better writers.
Tutors this year are: Tom McFarlane, Dennis Koutoulogenis, Allan Johnston, Shaun Branagan, Mick Hunter, Adam Searle, Ralph Van Dijk, Ted Horton and a top Fairfax journalist. It’s all about turning strong ideas into copy for print, radio, TV, what a creative director expects, writing on line, creating original words and music and a top art director’s view on writing.
“The trend today seems to overlook the value of the persuasive power of great copywriting. Great copy, long or short, is the backbone of great advertising. That is what we want to encourage," says Ray Black, Course convener (pictured).
The School runs from May 12 to 16, 9am – 12;30pm each day. The final day, Friday, a lunch is held with all students, speakers and sponsors.
Fairfax Media AWARD Copy School costs $1200 + GST which includes morning catering and lunch on Friday May 16. The School will also run in Melbourne, Brisbane and Auckland this year. Check with AWARD for dates.
Download the
AWARD-COPYSCHOOL-BookingForm.pdfor contact Hannah Morden at AWARD on 02 9699 2999 for more information.  

The 12th Annual Webby Awards today nominated Rivet's Electrocity online game for New Zealand's Genesis Energy for the Best Online Game of 2008.
Winners will be announced on May 6, 2008 and honored at The 12th Annual Webby Awards in New York City on June 10th.
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organisation that includes David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, "Simpsons" creator Matt Groening, Huffington Post founder Arianna Huffington, Real Networks CEO Rob Glaser, and The Weinstein Company's Harvey Weinstein.
Tom Markham, Creative Director for Rivet Australia is overjoyed: “This was such a great project to work on. The team is really excited about standing tall on the world stage. The Webby’s are such an honour to get shortlisted for."
As a nominee for a Webby Award, Electrocity is also eligible to win a People's Voice Award. People's Voice voting, sponsored by Nokia, is open to the public from April 8th to May 1st at Webby Awards - People's choice
The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 USA states.
Founded in 1996, The Webby Awards is known worldwide for its famous five-word speeches. Past headline-grabbing speechmakers include Al Gore ("Please don’t recount this vote"), Beastie Boys ("Can anyone fix my computer?"), and Prince ("Everything you think is true.")

Following three successful years of directing TVCs, branding promos and a variety of television projects as a freelance director, Diana Leach has signed with Sydney based TVC production house, Arithmetic.
Best known for her luscious digital design work for SBS and her abilities to elicit candid performances in campaigns for Oil of Olay, Sky and Monster.com, Diana has recently directed several highly acclaimed films for the ABC and
Bill Granger’s most recent food series for the BBC and Lifestyle Channel.
“Its rare to have a director with such myriad and accomplished skills," says Arithmetic’s Executive Producer Andrew McPhail. “Skills that somehow manage to join the seeming divide between believable performances and sophisticated digital design make Diana a perfect fit for where Arithmetic and its roster of highly talented film makers are headed.�
Says Leach: "I’m really excited about this alliance, I feel that Arithmetic have the strategic and creative savvy to meet challenges in the new media paradigm while caring about making quality TVC’s."
Diana is a Graduate of Victoria’s prestigious Swinburne Film and Television School.
For further information or a showreel contact Andrew McPhail on Tel: 02 9016�4002. Email: andrew@arithmetic.com.au or see her work at www.arithmetic.com.au

Slick Red Bull staged their inaugural Red Bull Flugtag Sydney 2008 event on Sunday. The event attracted a whopping 60,000 spectators to Mrs Macquarie’s Point, adjacent to the Royal Botanic Gardens. The crowd came to see over 30 teams of lunatic aviators launch their questionable craft off a 6m ramp into Sydney Harbour.
Answering the call for entries was Publicis Mojo Brisbane who approached client Eagle Boys Pizza with the ridiculous idea of launching a giant slice of Super Supreme off a pile of pizza boxes.
Knowing an ambient opportunity when they see one, Eagle Boys Pizza came to the party.  “We’re always looking to advertise in new areas to reach different audiences," says Eagle Boys Pizza’s Andrew Cotterill. “The idea also took our full-size large pizza campaign to a whole new level."
The glider was constructed from 100mm stormwater pipe, cable ties and a vinyl billboard print. It was launched off a dolly made from recycled timber and old pram wheels. The design was inspired by pics from Google images and youtube.com footage of previous Red Bull Flugtag events.
After a crowd pleasing (the Mr Whippy move) dance routine to the tune of Daddy Cool’s Eagle Rock, the team got off to a shaky start in which the dolly tried to steer pizza and pilot off the left hand side of the ramp. In a rare case of full cooperation between client, agency, studio and account service the course was corrected and then pilot, Mervyn Chen, steered the slice into the harbour with a length of lawn mower starter cord.
As goofy as all this sounds, the craft flew a serious 13.7 m achieving the third-longest distance flown at the event (longest was 18.2 meters). The flying accomplishments of Team Eagle Boys Pizza were widely reported. The event will be broadcast on Channel 10 and the client’s phone number is all over the box.

Agency: Publicis Mojo, Brisbane
Creative Director: Andy Ward
Copywriters: Matt Gray, Charles Schaefer
Art Directors: Lee Griffin, Shay Devery

UPDATED TO INCLUDE RADIO AND DESIGN FINALISTS  - CB Agency of the Year DDB Sydney leads the Australian agency pack at the shortlist stage of The One Show with an impressive 13 finalists, followed by JWT Sydney, M&C Saatchi Sydney and Leo Burnett Sydney with 5 finalists apiece, and Clemenger BBDO Melbourne and CumminsNitro Melbourne with 3 apiece. Lowe + Rivet, Sydney, Saatchi & Saatchi Sydney, Clemenger BBDO Adelaide and Marketforce Perth had 2 finalists, while one apiece went to Clemenger BBDO, Sydney, Whybin TBWA Sydney, BMF Sydney and Showpony Adelaide.
Over in NZ, CB Agency of the Year DDB Auckland have 12 finalists, followed by Colenso BBDO Auckland with 7, Publicis Mojo Auckland with 5, Clemenger BBDO Wellington with 3 and Saatchi & Saatchi Auckland with 2.
NOTE: the One Show list is only a semi-finalist list and does not guarantee a Pencil or Merit award or inclusion in the One Show Annual. The One Show winners will be announced at the awards presentation in New York next month.

View the complete
2008-ONE-SHOW-Shortlist.pdf
CONSUMER NEWSPAPER: FULL PAGE OR SPREAD - SINGLE

Tonka Toys ‘Open Cut Sandpit’
DDB Sydney
 
Tonka Toys ‘Open Cut Building Sandpit’
DDB Sydney

Herringbone ‘Lover’
M&C Saatchi, Sydney

CONSUMER NEWSPAPER: FULL PAGE OR SPREAD - CAMPAIGN

Tonka Toys
DDB Sydney

Tide
Leo Burnett Sydney

CONSUMER MAGAZINE: FULL PAGE OR SPREAD - SINGLE

Hubba Bubba ‘For Blowers - Bubble Head’
DDB Sydney

Loctite Super Glue ‘Rodeo’
DDB Sydney

Purell ‘Hand’
JWT Sydney

CONSUMER MAGAZINE: FULL PAGE OR SPREAD - CAMPAIGN

Sneaker Freaker ‘Peephole’, ‘Coffin’, ‘Mirrors’
DDB Sydney

OUTDOOR - SINGLE

Motor Accident Commission ‘Telephone Pole’
Clemenger BBDO, Adelaide

Wrigley’s ‘Gum By Numbers - Marilyn’
DDB Sydney

OUTDOOR CAMPAIGN

Starburst Lollipops ‘Full On’ Campaign
Clemenger BBDO, Melbourne

Wrigley’s ‘Gum By Numbers’
DDB Sydney

COLLATERAL: POP AND IN-STORE - SINGLE

Stihl Australia ‘Maze’
CumminsNitro, Melbourne 

COLLATERAL: POP AND IN-STORE - CAMPAIGN

Australasian Masters Games ‘Just do what you can’
JWT Sydney

Polo Enterprises Australia ‘The Brave and the Beautiful’
M&C Saatchi, Sydney

PUBLIC SERVICE/POLITICAL PRINT: NEWSPAPER OR MAGAZINE - SINGLE

Eternal Flame Foundation Poppy Appeal ‘Ted’
Clemenger BBDO, Sydney

The British Council ‘Cow’
M&C Saatchi, Sydney

PUBLIC SERVICE/POLITICAL PRINT: OUTDOOR AND POSTER - SINGLE

NSW Police Force ‘Headphones Can Kill - Death before Disco’
DDB Sydney

The Office of Road Safety ‘Rob’s Motel’
Marketforce, Perth

Pedestrian Council of Australia ‘Prison Food’
Saatchi & Saatchi Australia, Sydney

PUBLIC SERVICE/POLITICAL PRINT: OUTDOOR AND POSTER - CAMPAIGN

The Office of Road Safety ‘Rob’s Motel/Steve’s Motel...’ campaign
Marketforce, Perth

PUBLIC SERVICE/POLITICAL TELEVISION - SINGLE

Cure for Life Foundation ‘Birthday Cards’
DDB Sydney

Special Olympics ‘The Office’
Whybin TBWA, Sydney

TELEVISION: OVER :30 - SINGLE

Wrigley’s ‘Long Live the Bubble’
DDB Sydney

Herringbone ‘Henri’s Hands’
M&C Saatchi, Sydney

TELEVISION: 30/:25 - SINGLE

Thrifty ‘Birthday Girl’
JWT Sydney

TELEVISION: 20 AND UNDER - SINGLE

Wrigley’s ‘Cactus - Hubba Bubba Gum’
DDB Sydney

Wrigley’s ‘Cat- Hubba Bubba Gum’
DDB Sydney

COMMERCIALS OF VARIOUS LENGTH - CAMPAIGN

MTV Networks Australia ‘Welcome Snoop TV Campaign’
Lowe & Rivet, Sydney

TELEVISION: UNDER $50k BUDGET - SINGLE

Thrifty ‘Birthday Girl’
JWT Sydney

CINEMA - SINGLE

Diageo Australia ‘Only in Australia’
Leo Burnett, Sydney

CINEMA: INTEGRATED CINEMA EXPERIENCE

Virgin Atlantic Airlines ‘Get Used to Feeling Posh’
CumminsNitro, Melbourne

BROADCAST - SINGLE

Herringbone ‘Henri’s Hands’
M&C Saatchi, Sydney

INNOVATIVE USE OF ADVERTISING - SINGLE

SA Lotteries ‘Lotto Security’
Clemenger BBDO, Adelaide

Mulitple Sclerosis Australia ‘Coin Operated Scientist’
CumminsNitro, Melbourne

Thrifty ‘John Howard’
JWT Sydney

INNOVATIVE USE OF ADVERTISING - CAMPAIGN

Lion Nathan Australia ‘HarvesTED’
BMF Sydney

INNOVATIVE MARKETING - SINGLE

Bridgestone Australia ‘Control Freak toy’
Showpony Advertising, Adelaide

INNOVATIVE MARKETING - CAMPAIGN

World Wildlife Fund ‘Earth Hour’
Leo Burnett, Sydney

INTEGRATED BRANDING - CAMPAIGN

Carlton Draught ‘Plastic Cup’
Clemenger BBDO Melbourne & CSM, Melbourne

Canon Australia ‘Photo 5’
Leo Burnett, Sydney

MTV Networks Australia ‘Welcome Snoop’ Campaign
Lowe & Rivet, Sydney

BRANDED CONTENT - CAMPAIGN

World Wildlife Fund ‘Earth Hour’
Leo Burnett, Sydney

Former McMann & Tate Sydney partner Greg Logan has joined Moon Group as Executive Creative Director.
“Greg has created many memorable campaigns that have become part of Australian pop culture," said Anouk Darling, Moon Group Managing Director. “He also has the kind of credentials in branding and the perfectionist gene that links us all together at Moon. 
"Greg will instantly add weight to our advertising offering, while at the same time upholding the standards that are part of our design heritage. He will be leading a growing team of highly skilled, multi-disciplined creatives across our core services of design, digital and advertising."
Logan's award haul includes three Cannes Lions. He is most known for developing campaigns including Woolworths ‘The Fresh Food People’, Westfield ‘What’s What’, Subaru ‘Apology’ and Bundy ‘Drop Bear’.
 After 13 years at Leo Burnett in both Milan and Sydney (where he was on the board and Creative Director), Logan began his own agency, McMann & Tate in 2003 with Strategist Catherine Jolley, gaining the accounts of AHL, Australian Red Cross Blood Service, Red Rooster NZ and Westfield.  McMann  & Tate, like Moon Design, is part of the STW Group.
It was on Westfield that Logan began to work closely with Moon Group. His appointment to ECD is immediate, and takes the total staff at Moon to 70.  

Adam Hunt, former CD at BWM Sydney, has launched his own, unique T Shirt company @ GOATBOY.COM.AU
His viral ad is embedded on his Blog

Here's his mantra:

"Brothers & Sisters!
Have you ever noticed how hard it is to buy a tshirt WITHOUT A LOGO ON IT?
That's because each day millions of the unenlightened engage in the Ritual of Corporation Worship, by paying good money to be in effect a temporary tattoo for a Brand!
The humble T-Shirt is the fabric of society, but it's been hijacked by The Evil Bloated Corporations, well practiced in the Dark Satanic Arts of Advertising.
WEARING A LOGO IS THE MARK OF THE BEAST!
Goatboy will deliver you from Evildoers & their Wicked Sweatshops.
Goatboy will deprogram the brainwashed belief that it's cool to wear a logo.
By wearing Goatboy you can remain logo free, thus becoming a Divine Warrior for Freedom of Expression.
Together we can turn back the tide of our Evil Branded Lives, by wearing Goatboy at least one day each week.  
And finally, always remember that in a world gone mad, irony will set you free ;) "

Publicis Mojo Auckland has employed globally acclaimed Aussie expat creative director, Steve Mckenzie, to the creative director gig, partly filling the role previously held by Nick Worthington, now ECD at Colenso BBDO, Auckland.
Originally from Australia, Mckenzie has been working in the UK and Hong Kong for the last 18 years with high profile agencies such as APL, St Lukes, Mother, Bates, and BMP DDB.
Leaving Saatchi and Saatchi Melbourne in 1990 to seek fame in the UK, Mckenzie went on to work on some of the world’s largest brands including American Airlines, Emirates, Volkswagen, Sony, B.T., Nokia, British Telecom, and AOL. Soon after his arrival in London he won major metal for the Mushy Peas and Peperami campaigns at Ammirati Puris Lintas.
Throughout his 20 year career he has received numerous awards including D&AD, Cannes, One Show and British Television. In 2006, he won gold for best campaign at Eurobest.
Most recently working with Dave Alberts as creative director for Grey in London, Mckenzie believes New Zealand is currently one of the most exciting places to work in advertising: “It’s unrestrained, ‘no fear’ culture is producing some of the most inventive work, not only in the region, but around the world, and I’m thrilled to be joining a creative agency that has played a major part in this," says Mckenzie.
“Publicis Mojo has a dream client list, including an ever increasing amount of international work, and I look forward to being a part of their continued success."
Says Publicis Mojo board member and shareholder, Lachlan McPherson (also an Aussie): “Having someone of Stephen’s calibre join the team is quite a coup and further demonstrates Publicis Mojo’s commitment to world class creative. Stephen is a big player in the global market on some big brands – we can’t wait for him to get here and begin working with him."
Mckenzie starts at Publicis Mojo on 21st April.

Leo Burnett Sydney has confirmed the CB Blog story posted last night that Andy DiLallo and Jay Benjamin have been appointed joint executive creative directors of the agency, replacing Mark Collis, who has headed to the ECD gig at Ogilvy Tokyo, as previously reported.
Says Leo Burnett CEO Todd Sampson - centred with Benjamin (left) and DiLallo (right): "I hired Andy and Jay because I think they are the best and will lift an already high bar of creativity in the agency. This year Leo Burnett will be one the top creative agencies in the world. We are the only networked agency in the world to ever win Titanium and I view this as our starting point.  Therefore, it requires a certain type of energy, drive and talent to push that even further. I have found that in Andy and Jay."
American born DiLallo and Benjamin were promoted to joint executive creative directors of JWT Sydney in August last year after joining as deputy CDs in December 2006 from Saatchi & Saatchi New Zealand. The pair were brought out to Australia by Saatchi & Saatchi, Sydney in 2003, hired by then ECD David Nobay, who was their boss at Bozell, New York.
Says Sampson: “My ambition creatively is simple – to be best in the world and I want to do this across all channels, in all mediums on real clients both large and small. This year our awards and recognition are coming from a range of clients and disciplines including McDonald’s, Fairfax, Bundy, Canon and WWF. We had the most awarded digital campaign in the world last year, our Promotion Division is 4x Agency of the Year and we recently won DM Agency of the Year at Adfest. I want to be the most recognised and awarded in all mediums and channels."
Benjamin and DiLallo are two of the top and most awarded creative directors in the country. They rank in the top 10 in the region and their work has been continually recognized at Cannes, One Show, D&AD, Clio, AWARD, Adfest and Young Guns. They were also big part of five Campaign Brief Agency of the Year titles during their five year stint at Saatchi’s both in Sydney and Auckland. 
Says Sampson: "But it was when they took on the role of co ECDs at JWT that their true talent as creative directors came to the forefront. In their time at JWT, they took it from number #72 in the network to #1 and made one of the least creative agencies in Australia runner up Campaign Brief Agency of the Year. Many thought this was not possible but it is proof of the power of this creative duo. Everyone that has worked with Andy and Jay talk about their passion and drive to be the best in the world and their ability to bring the entire agency with them.
"Now with the appointment of Scott Davis as Head of Strategy and Josh Grace as Head of DM we have completed the management line up with the best talent in the industry. There is no limit to what we can achieve as an imaginative company."
Says Mark Tutssel (left), Leo Burnett Worldwide Creative Director, who was in Sydney last month judging the Andy's: "Andy and Jay have a proven ability to generate big ideas time and time again. Their award winning work speaks for itself. With Todd Sampson we now have a dynamic, new, creative management team in place, with the talent to take full advantage of the infinite creative opportunities that face our industry."
Says DiLallo: “Leo Burnett is already a solid agency with creativity firmly planted in its DNA and for that reason is a place we have always had our eye on. Todd’s unrelenting drive toward big, creative, problem solving ideas is very much in line with the way we work and where the industry is headed. When you combine that with Leo Burnett’s world class capabilities in the digital, direct and emerging media landscape and our experience in these areas, there really is no limit to what the agency is capable of achieving"
Adds Benjamin: "We believe that the best work comes from creating a vibrant, fun and rewarding agency culture, across all departments. We’re passionate about the people we work with and share the same philosophy as Todd in this area. People first, then product, then profit."
The pair has experience with some of the biggest international and local brands including Toyota, Kellogg’s, Nestle, Westpac, Tiger Beer, Johnson & Johnson, Olympus, Thrifty, Bank of America, Fujitsu and Verizon…to name a few.



 

UPDATED 12.50 FRIDAY: JWT Sydney joint ECDs Andy DiLallo (right) and Jay Benjamin (left) have resigned to join Leo Burnett Sydney, filling the vacuum left after the recent departure of national creative director Mark Collis.
Benjamin and DiLallo told CB: "Joining Leo Burnett is a very exciting step in our careers. They are an agency we have always held in very high regard. We look forward to continuing to raise their creative reputation throughout the region and ultimately the world. 
"Our accepting of this roll was all about the opportunity ahead and in no way reflects any ill will towards JWT. In fact, it’s quite the opposite. Our time at JWT has been one of the best and most rewarding experiences of our careers, one which we have thoroughly enjoyed. We are sad to be leaving such a fantastic group of people but happy to be leaving the office in the best shape creatively they've ever been."
Says Noel Magnus, CEO of JWT Australia & New Zealand: "Hey, it happens...it's a people business and people move. We've worked as friends - and we're parting as friends. I genuinely wish them well (but not too well of course)".
Magnus said the pair had made a terrific contribution to JWT's creative reputation - and created a wonderful platform from which to further build: "JWT Sydney is currently ranked number two in the world on the bestads rankings and amongst the top creative shops in Australia by Campaign Brief - not bad, but obviously there's still room for improvement!"
Magnus added that he and JWT worldwide CD Craig Davis were currently working through a list of candidates - both here and abroad.
American born DiLallo and Benjamin were promoted to joint executive creative directors of JWT Sydney in August last year after joining as deputy CDs in December 2006 from Saatchi & Saatchi New Zealand. The pair were brought out to Australia by Saatchi & Saatchi, Sydney in 2003, hired by then ECD David Nobay, who was their boss at Bozell, New York.

Clemenger BBDO, Melbourne's Paul Reardon (pictured), co-creator of last year's Cannes Grand Prix winning Snickers 'Hoedown' spot, has been picked to represent Australia on the Rado jury for the 49th Annual Clio Awards.
Josh Lancaster, senior creative at Colenso BBDO, Auckland, will represent New Zealand.
Judging will take place in April, and all awards will be announced and presented at the 2008 Clio Festival, May 14-17 in South Beach.  

The 2008 Clio Awards Radio Jury is as follows:

•    Bob Winter (jury chair), vice president/creative director, Leo Burnett Worldwide, Chicago, IL, USA
•    Tim Craig, creative director/managing director, Radioville, London, UK
•    Sal DeVito, co-founder/executive creative director, DeVito/Verdi, New York, NY, USA
•    Pablo Ferrari, executive creative director, DGC ADN Comunicación, Buenos Aires, Argentina
•    Steve Gardner, writer/director, Pirate Radio & Television, Toronto, Canada
•    Sebastian Hardieck, executive creative director, BBDO Düsseldorf, Germany
•    Stig Hjerkinn Haug, concept designer, Stig og Stein, Oslo, Norway
•    Akshay Kapnadak, creative director, McCann-Erickson, Mumbai, India
•    Josh Lancaster, senior creative, Colenso BBDO, Auckland, New Zealand
•    Marc Lineveldt, creative director, Fortune Promoseven, Dubai, UAE
•    Fran Luckin, creative director, Ogilvy & Mather, Johannesburg, South Africa
•    Sam Pond, executive creative director, Pond Radio Entertainment, San Francisco, CA, USA
•    Dan Price, president, Oink Ink Radio, New York/Los Angeles, USA
•    Paul Reardon, copywriter, Clemenger BBDO, Melbourne, Australia
•    Rodolfo Sampaio, creative director, DM9 DDB, São Paulo, Brazil

The 49th Annual Clio Awards will be presented during the 2008 Clio Festival, May 14-17 at the Gansevoort South Hotel in South Beach.  Delegates made up of advertising and design creatives from around the world will attend an array of exciting events, including the Festival Opening Cocktail Party, the annual Lifetime Achievement Award Dinner Gala (this year honoring Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil), The Saatchi & Saatchi Hero Show, the 2008 Clio Future Gold | Young Creatives Program, daytime sessions featuring creative leaders from around the world, TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas presented by Sands Research, Inc., evening parties and two Awards Galas announcing 2008 winners, Advertiser of the Year and Agency/Network/Production Company of the Year at the Fillmore Miami Beach at the Jackie Gleason Theater.

At the Dubai Lynx awards - run by the Cannes organisers - Jay Furby, former CD of the Furnace, Sydney [who has dropped off the radar for a year in self-imposed creative exile] has shown his mettle again. After freelancing in the UAE for just one month he has managed to win one of six Golds awarded for best print campaign and a Silver in the print category. Both were for his Yellow Pages campaign from Grey Worldwide Dubai. He also scored seven finalists.
Having completed five illustrated books [two by Graham Watson] which are with publishers, he is now intending to get back into the ad game after a much needed rest.
Says Furby: "I just tried to do the simplest communication I could and two colours and two words seemed to be as simple as it can get for a poster. I'm really happy the judges agreed.
"I feel I am ready to write interesting and different ads again, I didn't want a job until I finished my journey. Now that period has ended. I have learnt a lot about myself from this break and feel refreshed and tummy-grumbly hungry.
"Wherever that will be, is inconsequential, as I believe you can do interesting work anywhere. It is all about the challenge, growth and lifes experiences. I am not a fan of moaning about where you work and all the struggles and pitfalls it presents. I am a great believer in doing.
"If you look at the standards of the work awarded at the Lynx awards it is easy to see that the world standard and competition is improving dramatically no matter what office you sit in. Ideally i only want to work with smart and good natured people. I will never repeat recent mistakes!"

A radio commercial described by its writers as “3D radio", has won the overall and single categories for round five of the 2008 Siren Awards. Created by M&C Saatchi/Mark, Sydney for Sydney Dogs and Cats Home, 'New Trick' aimed to raise money for kenneling of dogs and cats and to help find homes for homeless animals.
The writers, Josh Bryer and Hamish Stewart (pictured) from agency M&C Saatchi/ Mark. in Sydney, claim the ad contains an ultrasonic frequency (at 20,000Hz) mixed under the voiceover, which is a sound that humans can’t hear but dogs can. They claim that when dogs hear the ad, they react by barking or whining.
The writers said: “Our client told us of a surge in demand for dog adoption in rural areas and asked how we could affordably and effectively reach potential dog adopters in the countryside. While doing so, we wanted to strike a powerful emotional chord with the audience."
They describe their ad as “3D radio. Radio that goes beyond the usual dimensions of advertising to affect the environment in which it’s heard. When people saw or heard their dogs reacting to the ad, the illusion of empathy was created: it seemed their dogs were telling them to help ours."
Judge and previous round winner, Frances Webb from Leo Burnett in Melbourne said the ad was an innovative way to use the medium. “Imagine your surprise if your dog started whining along to a radio spot."
There were three highly commended entries in the single category. They were 'Tight Dress' for HBA Health Insurance, written by Richard Williams and Ant Phillips from Clemenger BBDO Melbourne; 'Corey’s Party Hotline' for Melbourne Airport, written by Scot van den Driesen and Mal Chambers from agency, Smart in Melbourne and 'Valentine’s Day' for the Advertiser Newspaper, written by Greg Aldous and James Rickard from agency, KWP! Adelaide.
Winner of the campaign category was a series of three ads for Ford using Australian cricketers, called 'Getting Burnt, Wuss and The Runs'. The campaign was written by John Skaro and Roger Nance (left) from agency, JWT Melbourne.  
John Skaro said about the campaign: “The idea for the radio campaign was actually born out of spending a couple of days with the Test cricketers, when we were shooting the Ford Backyard Cricket television commercials. We basically got to know them a bit and learned about the kind of things they take the piss about. Things like each other's hair styles, age etc...  And since the campaign idea was based around friendly rivalry, we thought the idea of "serious" news reports about their latest personality "clashes" could result in some funny ads.  Hopefully, it did."
Winner of the craft category was Matt Dickson from DMG Radio Australia who was sound engineer, creative director and producer of the ad called 'Cloverfield' for Paramount Pictures.
Judge and previous winner, Paul McCosk from studio, Risk Sound said the ad was a simple idea that was well designed and has maximum impact on the listener: “I chose this as the best craft for its timing of the radio announcer cutting back in as she screams in desperation and horror."
Highly commended in the craft category was an ad called 'Do Something Cool' for the Brisbane City Council. The ad was produced by sound engineer, Ross Batten from production studio, Cutting Edge in Brisbane with creative director, Rem Bruijn from Brisbane agency, Make.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective. Entries for round 1 for 2009 are now open and close on May 30.
This year’s Gold Siren Winner, equivalent to the best radio ad in Australia, will be announced in Melbourne on May 9, following a record number of entries in this year’s Siren Awards. The winner will be announced at a gala breakfast featuring the hosts of Nova’s top-rating, drivetime show, 'The Wrong Way Home' - Akmal Saleh, Cal Wilson and Ed Kavalee.
The 2008 winner, chosen by a panel of industry experts, will be automatically entered into the Cannes Radio Lions – to be held in June and its writer will also win two tickets to attend the festival.
The gala breakfast will be followed by the Sirens Masterclass, a one-day, creative seminar that provides keynote speakers and interactive sessions. Keynote speakers at this year’s event are distinguished Australian screen writers, Jan Sardi and Craig Pearce.  Sardi received an Academy Award nomination in 1997 for his screenplay for 'Shine' and is known more recently for his work on the screenplay for the US film, 'The Notebook'.
Cannes Radio Lions judge for this year and creator of the award-winning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia, will also talk at the Masterclass and run several interactive sessions on how to write world-class radio ads.  More speakers will be announced soon.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial Radio Australia is running the event in association with the Melbourne Advertising and Design Club  (MADC) and the Australian Writers Guild (AWG). The breakfast will run from 7.30am to 9.30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast and Masterclass combined and $65 for breakfast only. An early bird discounted rate of $350 is available for those members of Commercial Radio Australia, MADC and AWG who book and pay before Friday, April 11.

Matt McGrath, CEO of Y&R Brands, is stepping up from the position to become executive chairman of the Group, making way for Nigel Marsh (pictured), former chairman of Leo Burnett in Australia, to assume the role of  CEO.
“Nigel has had a stellar advertising career and is well-known in the Australian industry. Under his stewardship Leo Burnett has been transformed into a profitable and respected business. He’s a dynamic leader, a proven new business winner and a passionate advocate of great creative," said McGrath.
“He is coming on board to help us transform and diversify our business model."
McGrath said that as executive chairman of Y&R Brands he would maintain ongoing involvement in the business, working on key clients across the group and developing its growing consultancy operations.
“The Mobile Alliance, which we launched late last year, has generated tremendous interest and uptake from clients both in and outside the Group. We are also in the process of establishing a branded content division and as well as developing some of our new global tools into a consultancy platform. I want to continue growing these, and other potential businesses."
“Y&R Brands is one of Australia’s leading marketing services organizations and has been one of the best performing operations in the global WPP network. We have great management and an awesome reservoir of talent across our companies. Nigel will add significant firepower to our operation."
Apart from his success in re-engineering the D’Arcy and Leo Burnett operations in Australia, Marsh has developed a parallel career as business mentor, public speaker, author and environmental crusader. 
His first book, Fat, Forty and Fired, has become a worldwide best seller and is currently being developed into both a play and feature film.  His second book, Observations of a very Short Man, was published to critical and public acclaim late last year. His also one of the architects of the globally renowned initiative, Earth Hour.
“I find the variety and potential of the businesses and clients in the Y&R Brands group enormously motivating. Two industry icons in Patts and the Palace, a portfolio of local and globally acclaimed work; direct, retail and PR industry leaders in Wunderman, Ideaworks and PPR and one of the biggest digital offerings in the market.   If they were all at the top of their game at the same time, you’d be hard pressed to find a better group," said Marsh.
“The size and depth of the Y&R Brands offering is impressive.  The opportunities for our clients and businesses are enormous."
 

The Campaign Palace, Melbourne was tasked by the Cancer Council of Victoria with reminding the public to get their moles checked.
In one execution, they printed a mole over the 'grab marks' that appear in the margins of the newspaper. When the reader ran their fingers over the mole, it felt rough and raised in texture.
In their second execution, they positioned the ad next to the print 'colour bars' that feature in newspapers. The headline urges people to keep an eye on any sunspots that are changing in colour.

Lynx and Lowe Sydney have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
The agency has launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.
The L.A.S.S. was set up by Lowe creatives Simone Brandse and Milanka Novakovic with the website and banners created by Rivet’s Interactive Creative Director Tom Markham and Senior Interactive Art Director Damian Simpkins and the whole project under the guidance of Lowe Sydney ECD Dave Johnson.
The website, at LASS launches with a contest where guys can dob in mates who use soap, posting their friends on ‘the wall of shame’.  It also features a 2 minute web film showing the squad in action.
Dave Johnson said: “Positioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly A ludicrous idea, but one that’s perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial.
“Added to that, the ‘wall of shame’ for guys to dob in their mates really extends and deepens their participation in the idea and the brand."
The L.A.S.S. campaign follows the successful Soap Amnesty that ran at the end of 2007.
“Creating awareness and changing guys behaviour to give Lynx Shower Gel a try is a challenge within a relatively small budget," said Nick Boyden, Unilever’s Lynx Marketing Manager. “I believe the campaign that Lowe and Rivet have put together is, innovative, engaging and will provide a good return for our investment. L.A.S.S.  moves us to a more involving and motivating place for shower gel."

Two of Australia’s best-loved creatives have been lured away from Droga5 in New York to join one of the region’s most anticipated start-ups, Droga5 Australia.
Matty Burton and Cameron Blackley join Droga5 Australia as its lead senior team and Creative Heads on the Victoria Bitter account.
“It's a great opportunity to continue building the D5 brand and work on Australia's premier beer account," says Blackley (son of David), who joined Droga5 New York as head of art and senior creative in October 2006.
Says Burton: “The possibility of free product was too great a force to resist," explaining his sudden impulse to move back to Sydney after a 15-month stint in New York as group creative head at Droga5.
Over the past year, the pair have worked with brands including Tracfone, Nike, ESPN, Steinlager and Dr Pepper; and on projects such as the New York Tap Project for UNICEF and Honeyshed, one of the most innovative branded entertainment concepts to ever launch on the web.
They were also the lead team on 'Million'; a project that encourages students in the New York Education  system to improve their grades using a mobile media network, which is already one of the most debated new-product initiatives in the US.
During their time at Droga5 New York, the agency emerged as one of the most lauded agencies in the world, voted Agency of the Year by Creativity magazine in late 2007.
David Nobay, creative chairman at Droga5 Australia, says Burton and Blackley bring a valuable blend of passion, wit and unpredictability to the team: “I’m very conscious of the creative expectations around our new company. The proof is ultimately in the work, and that’s why Matty and Cam were both my and David Droga’s first choice for lead team here. Like me, they like a laugh, but ultimately, they’re all about the end result: the work."
Previously, Burton has worked at Saatchi & Saatchi Auckland, DDB and The Glue Society in Australia, picking up a Titanium Award and Direct Marketing Grand Prix at Cannes for his work on Virgin Mobile. He has also been awarded at D&AD, with countless finalists at The Clios, One Show, AXIS, AWARD and ADFEST.
Blackley joined Droga5 New York from Publicis London where he was senior art director. He has also worked at AMV-BBDO London and Grey Melbourne, and his work has been recognised at Cannes, Eurobest, YoungGuns and D&AD.
 

Is there too much of a similarity between these two ideas for the same client, Amnesty International, in different parts of the world? The  version that was first off the blocks (pictured below) was created last year by Aussie expat creative team Samira Ansara and Amy Hollier (with Tony Granger and Sarah Barclay) at Saatchi & Saatchi Paris - and was a finalist at Cannes, the other created more recently by Publicis Mojo, Auckland...

There are hundreds of creative award schemes based upon respectable rules and regulations, but The Chip Shop Awards, based in Glasgow, are different. They focus on the creative Holy Grail – An Idea.  The awards have no rules, no regulations - it’s all about brilliant ideas and brilliant ads.
All too often your fantastic creative ideas never get the chance to see the light of day, perhaps because they bombed in research, you haven’t yet won the client or your client will never be that brave to run it – Enter The Chip Shop Awards.
It’s a chance for you to shine, to show the industry just how far you can push the creative boundaries and it’s a bit of fun for you to get your teeth into.
The awards are open to anyone with a creative idea anywhere in the world.  Last year the awards saw entries from as far away as California and Bahrain, showing that the Chip Shop premise is understood and admired internationally.
As you will see in the CHIP-SHOP-AWARDS-call for entry.pdfthere are over 20 categories to choose from including; Best Use of Bad Taste, Best Work for any Brand you Haven’t a Hope of Winning, Best Use of Shocking and Invent Your Own Category.  
Enter and become a Chip Shop Member online at www.chipshopawards.com and be part of this year’s awards.
The deadline for entering is Friday 23rd May 2008.  Start putting pen to paper and produce those fantastic ads that you have always wanted to do, as some ideas are just too good to die.
For more information please contact the event organiser, Katy Thomson on +44 (0)141 559 6262 or katy.thomson@carnyx.com

AWARD School Sponsor News Limited, students, lecturers, tutors and AWARD Committee members came together last night at the VCA to celebrate the opening of the 25th year of the ideas based training programme for aspiring art directors and copywriters.
Jim Ingram and Ben Couzens, senior creatives at George Patterson Y&R Melbourne, spoke on the topic of ‘Ideas – Curiosity’. Speakers also included Adam Joseph, Media & Marketing Insight Manager News Limited, and Lucy Mckee, General Manager AWARD.
1st place winner in 2005, Chris Shoolman, delivered invaluable advice on how to survive the AWARD school journey. He is currently working as an art director at DRAFT FCB, Melbourne.
The night continued at Riverland Bar & Café where eager students met peers, tutors and lecturers. This year's programme involves 47 accepted students, 19 tutors across 8 agencies, and lecturers including Eugene Catanzariti from Badjar Ogilvy, Emma Hill and Paul Reardon from Clemenger BBDO, Scot Lambert from Draft FCB, John Mescall from Smart, David Ponce De Leon from Lifelounge, John Skaro & Roger Nance from JWT and Brett White from Visual Jazz.
This year’s School has an even greater lean towards core skills and idea generation in the first semester; a three-week break in the middle and a stronger focus on the implementation of ideas in the second half. Due to the success from last year, 2008 will see students relying on the pen and paper to convey their ideas, as opposed to computers.

Pictured from top:

Speakers Chris Shoolman – DRAFT FCB, Adam Joseph – News Limited, Jim Ingram – George Patterson Y&R, and Ben Couzens – George Patterson Y&R.

Tobias Cummings – student, Garret Fitzgerald – student and Tom Kearney - student/.

Stephen Raabe – student, Sam McCarron – DDB Melborne (tutor 2008), Callum Fitzhardinge – DDB Melbourne (tutor 2008), Lee Phillips – Student.

Ben Couzens - George Patterson Y&R (AWARD School co-head 2008), Josh Armstrong – student, and Craig Ising – Student.

CORRECTION - CB hears that five of Australia's top creative directors - one from each major state - will definitely not open up Australia's only national creative agency with offices in Sydney, Melbourne, Brisbane, Adelaide and Perth. Several foundation clients in each state have not been lined up which should not cause all sorts of headaches for their current agencies. Sources says the creative directors (along with top suits), have not resigned simultaneously this morning from their respective agencies (as previously reported) and therefore an announcement was not made at noon today as promised.

The 49th Annual Clio Awards today announced the complete international jury for the 2008 Technique category, which includes four Aussies - Paul Middleditch from Plaza Films (pictured), Stuart White from Fin Design + Effects, Mark Rivett from Song Zu and Drew Thompson from Guillotine - and three Kiwis - Josh Frizzell from Curious, Jim Hall from Soundtrax and Jonny Kofoed from Oktobor.
This jury evaluates a range of techniques involved in the making of ads, including areas such as direction, cinematography, animation and visual effects, editing and music/sound design. All awards will be announced and presented at the 2008 Clio Festival, May 14-17, in South Beach.

Direction/Cinematography
• Dante Ariola (jury chair), director, MJZ, Los Angeles, CA, USA
• Antoine Bardou Jacquet, director, Partizan, Paris, France
• Josh Frizzell, director, Curious Films, Auckland, New Zealand
• Kim Geldenhuys, director, Egg Films, Cape Town, South Africa
• Paul Middleditch, director, Plaza Films, Sydney, Australia
• Prasoon Pandey, director, Corcoise Films Pvt. Ltd., Mumbai, India
• Luciano Podcaminsky, director, Rebolucion & @radical.media, Buenos Aires, Argentina
• Gerard de Thame, director, Gerard de Thame Films, London, UK
• Peter Thwaites, director, Gorgeous Enterprises, London, UK

Animation/VFX
• Pierre Buffin, founder & president, BUF Compagnie Parigi, Paris, France
• Ben Cronin, flame artist/VFX supervisor, Framestore-CFC, London, UK
• Nickson Fong, CEO/filmmaker, Egg Story Creative Productions, Singapore
• Pasi Johansson, managing director, STO.PP stockholm.postproduktion, Stockholm, Sweden
• Jonny Kofoed, head of motion & design, Oktobor, Auckland, New Zealand
• Todd Mueller, creative director/co-founder, Psyop, New York, NY, USA
• Chris O'Reilly, executive producer, Nexus Productions, London, UK
• Johnnie Semerad, creative director, Semerad, New York, NY, USA
• E. Suresh, creative director, Famous House of Animation, Mumbai, India
• Achim August Tietz, managing director/technical director, Aixsponza, Munich, Germany
• Stuart White, head of 3D, Fin Design & Effects, Sydney, Australia

Music/Sound
• Christoph Blaser, composer/producer/CEO, Largoland Musicproduction, Berlin, Germany
• Drazen Bosnjak, creative director/composer/sound designer, Q Department, New York, NY, USA
• Michelle Curran, president, Amber Music, London, UK and New York, NY, USA
• Tom Eymundson, partner/director, Pirate Radio & Television, Toronto, Canada
• Rennie Gomes, composer/managing director, Yellow Box Studios, Singapore
• Jim Hall, musician composer, Soundtrax, Auckland, New Zealand
• Jason Johnson, creative director/composer, Stimmung, Santa Monica, CA, USA
• Eddie Kim, sound designer, 740 Sound Design, Santa Monica, CA, USA
• Lorens Persson, managing director, Sterling Sound, Randburg, South Africa
• Josh Rabinowitz, senior vice president, director of music, Grey Worldwide, New York, NY, USA
• Mark Rivett, senior partner/musical director, Song Zu, Sydney, Australia
• Jack Sedgwick, senior sound engineer, Wave Recording Studios, London, UK
• Joel Simon, president/CEO, JSM Music, New York, NY, USA
• Geert van Gaalen, composer/sound designer, Studio De Keuken/Dangerous Kitchen Music, Amsterdam, The Netherlands

Editing
• Ricky Boyd, editor, Deliverance Post Production, Cape Town, South Africa
• Gavin Cutler, editor/founding partner, Mackenzie Cutler, New York, NY, USA
• Steve Gandolfi, managing director/editor, Cut & Run Limited, London, UK
• Adam Liebowitz, president/editor, Go Robot!, New York, NY, USA
• Sherri Margulies, editor, Crew Cuts, New York, NY, USA
• Nelson Ng, editor, Touches, Hong Kong
• John Smith, editor, The Whitehouse, London, UK
• Drew Thompson, editor, Guillotine Pty Ltd., Sydney, Australia
• Tim Thornton-Allan, editor/owner, Marshall Street Editors, London, UK
• Angus Wall, editor, Rock Paper Scissors, Santa Monica, CA, USA

The 49th Annual Clio Awards will be presented during the 2008 Clio Festival, May 14-17 at the Gansevoort South Hotel in South Beach. Delegates made up of advertising and design creatives from around the world will attend an array of exciting events, including the Festival Opening Cocktail Party, the annual Lifetime Achievement Award Dinner Gala (this year honoring Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil), The Saatchi & Saatchi Hero Show, the 2008 Clio Future Gold | Young Creatives Program, daytime sessions featuring creative leaders from around the world, TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas presented by Sands Research, Inc., evening parties and two Awards Galas announcing 2008 winners, Advertiser of the Year and Agency/Network/Production Company of the Year at the Fillmore Miami Beach at the Jackie Gleason Theater.