Let's hope thats the end of that campaign.

How did something so right go so wrong?

Love the original ad. But it doesn't seem like they got the results they wanted with the online comp.

Good on 'em for getting a bunch of birds in their underwear. The creatives were blokes, right?

People went out, took the time and did this. Great.

Hahaha. That’s cool. Love the girls in front of the harbor bridge: True aus treasures.

Very sweet ... a full 360. I love it and i bet the girls in the ad are also enjoying their time on tv.

Another dismal reminder about how absolutely shit Australian agencies are at coming up with good integrated ideas.

At least they got to do a shoot with a whole bunch of half naked chicks though.

2.24...i think we're all assuming you've created some shit integrated stuff and are using this blog as some sort of anonymous confessional...Good on you! We all know you feel better already! Or maybe we've got it wrong...maybe you do shit-hot integrated work and have enough balls to name a few of your higher-profile campaigns...? hello?...2.24?...are you there?

People got to vote for their favorite entry! Wow!

It's fun, it's light, it's terrific. Another top branding job by the team at Pacific Brands .

Nice one Justin, great to see some of your work on the blog.

Go well mate.

VERY LAME.

Funniest Home Videos meets youtube. Outstanding!

A cool touch, for a cool campaign.

2:24

what a dick. Stop hitting on aus, just because you're a looser.

people are doing the ad. Hmmmm...think that's effective.

KELLY CLARKE

I’m not a creative, so no green eyed monster here. Bonds are great. I love Bonds and I love this!!!!!!!!!!

Hey, I love it when someone calls someone a loser and spells it 'looser'.

You are in fact, the former

there were only 24 entries. not the hundreds they spoke about.

It seems advertising is more in love with 360 than consumers. How passionate can you really get about a cheap pair of undies? Nice spot on TV though.

"How passionate can you really get about a cheap pair of undies?"
Surely that's dependent on who's wearing them?

No undies are cheap. If you get into the wrong pair it can cost you the house and all your super.

It was ok on tv. The original though - done in the same look/tone/style was so much better - except it was for Davenport.

Good on you, 3:12, finally some perspective.

Thanks for the laughter.

For god's sake - they got about 20 online entries!!!!!! C'mon that is the worst effort ever! Tragic even.

This is great, very different way of doing an ad.

Don't know how many entries they had but look at the end result. It isn't tragic. Loads of girls are involved, pretty cool if you ask me.

c'mon, the main game was a TVC tailored to fit , "So you think you can dance".
Bet it sold a ton of undies. Isn't that what we are meant to do?
This is just a nice little bonus spin-off.
Make so professional comments and stop bitching!

Naff. really Naff.
The mash up was wallpaper and this is really a waste of time.
I'd be embarred by the response if I was the creative.
I question all the good coments too.

I reckon 'looser' is better than 'loser' - more insulting.

9:13AM
Did you just crawl out of a cave.
there's nothing different about that template.
The old 'lets get people to do their own version and send it in' ain't new mate it's just lazy creative.

The result isn't meant to hang together as an ad (thankfully). It's just meant to involve their customers. It doesn't matter if it's naf. It just matters if people got involved. Or even thought about it. (I don't work at the palace)

Stop the bitching! The girls look like they’re having fun.

You're the twat 6.04
It has to be new not to be "lazy creative".

I got an idea ... let's do a burger ad with no food! That's new, so it's not lazy!
Wahoo!

You ad guys are fuck-wits