Saatchi & Saatchi Sydney art director Eron Broughton, will next month travel to Miami to compete in the Clio Future Gold, Young Creatives Program. As one of only 12 finalists from around the globe (two are Australians - the other is Tim Cairns from DDB Sydney) to be selected in the Clio Program, Broughton will be teamed up with a copywriter also chosen as a finalist on his arrival in the US.
The Clio Awards were seeking the best young copywriters and art directors worldwide for the career experience of a lifetime. The 12 finalists chosen demonstrated the best writing and art direction skills. They were also judged not only on raw talent, but also on their understanding of core brand problems and their ability to solve them.
Says Saatchi & Saatchi Australia ECD Steve Back: “Broughton does put in the hours; his dedication, desire, focus and killer instinct for ideas is inspiring. It’s what every ECD looks for in a young prize fighter, he gets the whole ‘media neutral’ world we are in and that a good idea can live anywhere."
The 12 talented young creatives will attend the 2008 Clio Festival, May 14-17, 2008 in South Beach, to participate in the competition. Finalists are paired together into teams, a creative brief is issued, and the Clio Future Gold | Young Creatives Program commences.
24-hours later, teams are judged by a select group of world-renowned Clio Jury members and three finalists are selected. The following day, the finalists present to the Client Sponsor before an audience of Clio delegates. The winning creative team chosen at this session is awarded a Gold Clio plaque on stage at the Clio Awards Gala later that evening.
Those going to Miami are listed below:

ART DIRECTORS
Yona Hummels - FVH BBDO, Holland
Danilo Boer - Almap BBDO Sao Paulo, Brazil
Amanda Clelland - Droga5, New York
Shakoon Khosla - TBWA Dehli, India
Eron Broughton - Saatchi & Saatchi Sydney, Australia
Annie Klintworth - Lowe Bull, South Africa

COPYWRITERS
David Orlic - Garbergs , Sweden
Edson Shundi Oda - DM9 DDB Sao Paulo, Brazil
Colleen Harlan - R/GA, New York
Rajat Dawar - Rediffusion DYR, India
Tim Cairns - DDB Sydney, Australia
Keshavan Radhakri - Team Y&R, Dubai