Found the Web Page too slow, idea was great.

How delightfully...dull.

You've missed the boat Monty.
You should have got in touch with Nescafe a month ago.

I get it, advertising that's as good as the product...I think they call this 'idea neutral'

I'm bored, I think I need an espresso

Hidden proposition.

Hidden benefit.

Pretentious twaddle.

Can I have my 2 minutes back now please? And the twenty seconds it took to post this negative comment?

beautiful. really really good.
i watched every one of them.
best thing i've seen from Aust. in a while.

I'm looking for the person they call 'the mechanic.'

Mechanic, you know who this is.

Let's break bread, mafioso style.

K

Hey K. Let's not.

M

I really like this because it is what it is.
There's no 25 seconds of crap, then product as punchline.
There's no wierdness for wierdness sake.
It's nice, simple, good work.
Something that will probably be missed by a lot of people.

I think the hidden truths could have been a lot more shocking.

And if you used celebrities instead of people we don't give a damn about, maybe it would have had some impact.

Instead it's about as strong and memorable as an instant coffee.

Pretentious self-indulgent rubbish.

More characters with quirky pastimes.........c'mon!!!!!!!

Wow!!!!

So Fresh!!!!

Fuck me!!!!!!!!!!...........what pretentious bullshit.

Quirky and cute
Great concept well executed
No BS which is an enjoyable change

N.B:
YANNI POUNARTZIS SHOULD ALSO BE CREDITED AS CREATIVE ON ORIGINAL CONCEPT. THANKS.
DH

What the?????? Just wasted 5 mins navigating this utter drivel. I now know more about coffee beans and nothing about Nescafe. A waste of a client's money and a consumer's time.

Guys, if you're going to burn a client like this at least make sure you've got a chance of winning something

Hey 10:12

"I really like this because it is what it is.
There's no 25 seconds of crap, then product as punchline.
There's no wierdness for wierdness sake.
It's nice, simple, good work.
Something that will probably be missed by a lot of people."

I don't know but I thought advertising was NOT about being missed by people? Do you usually make ads that are not for people?

I'm not commenting on the work as I haven't looked at it, nor will I. I'm just commenting on your very strange outlook on advertising.

Phil K.

If Yanni's name doesn't appear on the credits, I imagine there's a very good reason for that.

V.O: American Movie trailer guy.

...From the creators of 'Dancing with Walls',
LB Melbourne presents a lone man's quest...
to become a public transport legend.

'Train Man', now screening"....

ouch....

I agree with 10:12. there's no 25 seconds of crap. There''s 2 minutes of it!!!!!!!!!!!

Hidden poos

Great coffee has antioxidents in it. I'm going downstairs to order a soy Lavazza Late from the cafe.

Great I've seen the ad now I'm going to the website to the see the ad.

Wow the learning experience that just keeps on giving. Thanks to all involved.

SL

WELL CRAFTED WALLPAPER

Another example of MOJO trying to be cool.

Anyone for a cup of Jarrah?

I think 5:37's nailed it.

Charles Bronson has to be joking. The dragon doesn't get it.

:-)

Perhaps the first campaign that Mojo have done anywhere, ever that doesn't have Darren's name on it.

Welcome back, Micah.

Re:

"...And if you used celebrities instead of people we don't give a damn about, maybe it would have had some impact...
April 17, 2008 10:14 AM "

What a brilliant, original idea - never heard of anyone using celebrities in advertising before. Genius.

Does anyone really care what these truths are? Like really? Who cares if freakin Glenda can tie a freakin licorice knot in her mouth. Isn't the whole point of depicting a character on film to feel something for that character? I felt nothing, and I don't think anyone else will either. Where is the 'drama' in that?

Raindrops on roses and whiskers on kittens,
bright copper kettles and warm woolen mittens,
brown paper packages tied up with strings,
these are a few of my favorite things.

Cream colored ponies and crisp apple strudels,
door bells and sleigh bells and schnitzel with noodles.
Wild geese that fly with the moon on their wings.
these are a few of my favorite things.

Girls in white dresses with blue satin sashes,
snowflakes that stay on my nose and eyelashes,
silver white winters that melt into springs,
these are a few of my favorite things.

When the dog bites, when the bee stings,
when I'm feeling sad,
I simply remember my favorite things,
and then I don't feel so bad.

Raindrops on roses and whiskers on kittens,
bright copper kettles and warm woolen mittens,
brown paper packages tied up with strings,
these are a few of my favorite things.

Cream colored ponies and crisp apple strudels,
door bells and sleigh bells and schnitzel with noodles.
Wild geese that fly with the moon on their wings.
these are a few of my favorite things.

Girls in white dresses with blue satin sashes,
snowflakes that stay on my nose and eyelashes,
silver white winters that melt into springs,
these are a few of my favorite things.

When the dog bites, when the bee stings,
when I'm feeling sad,
I simply remember my favorite things,
and then I don't feel so bad.

This is a decaf soy latte idea aimed at instant coffee drinkers.

It's just hideously, grotesquely wrong for the market.

This is mind-numbingly bad. Speaking of which, whatever happened to Determined to Be Different? Or have the clowns in the bank decided they''ve been different enough?

this is very borin..........zzzzzzzzzzzzzzzzzzz..

Yawn

Look, I know this site is full of negativity and that people are spitting on everything just for the sake of it.

This is not coming from a disgruntled, bitter ad employee. But guys.......this is really bad. It's so contrived and boring. I think you lost your way on this one.

Hey boys, here's your next commercial, from today's SMH on-line:

SUNRISE GENIUS REVEALS HIS DARK TRUTH

"When you're on a high, you feel you can do anything" … Adam Boland, on the set of Sunrise , says drugs to control his bouts of depression blunt his creative edge.

Jane Cadzow
April 18, 2008
WHERE do you draw the line between brilliance and madness? That is the question raised by hotshot television producer Adam Boland, who has spoken for the first time about his diagnosis with bipolar disorder, the mental illness characterised by huge swings in mood and energy levels.

"When you're on a high, you feel you can do anything," says Boland, 32, director of morning television at the Seven network. "Things that would normally take a week get done in an hour. There's no stopping you. It's an exciting state to be in."

Boland has been a key player in propelling Seven to No. 1 in the ratings and is widely regarded as the most talented young TV executive in the country. At 27, he took over production of the shaky Sunrise program and within a few years had transformed it into a ratings powerhouse and made household names of its hosts, Melissa Doyle and David Koch.

In an interview to be published in Good Weekend tomorrow, he talks not only about the disorder, formerly known as manic depression, but his decision to stop taking mood-stabilising drugs.

"The question of medication is a really tricky one," he said yesterday. "It makes you normal, and while that shouldn't be seen as a bad thing, I have an issue with just being normal."

Essentially, Boland believes the drugs blunted his creative edge. "I can't afford that. And I don't think Seven can afford it."

He now has counselling instead of taking tablets and accepts that, along with the highs, he is subject to bouts of debilitating depression. "You have to trade off the downside because the upside is so good. That's perhaps a dangerous strategy but it's one that has served me well up to this point."

So there you go. The next commercial in the series. The moral of the story: keep off the anti-depressants. They dull your creative edge. Stick to instant coffee.

Yes, 1:30, , 'Determined to be Different' has gone eerily quiet, hasn't it?

The only sound is the big knife being sharpened.

not bitter...are you sure?

MOJOKE

mate, you have a magic product,why go through with all this dribble and destroy your credability

The coffee community is already laughing harder than usual at Nescafe over this foolishness!

http://cafe-grendel.blogspot.com/2008/04/very-well-hidden-truths-indeed.html