Lion Nathan has appointed Holler Sydney to its prestigious digital account following a highly competitive pitch against nine other agencies. Holler will become Lion Nathan’s digital marketing agency providing digital design, marketing and strategy across all Lion Nathan brands.
Margaret Zabel, National Marketing Director, Lion Nathan Australia said: “We are excited by the specialist knowledge and creativity Holler Sydney will bring to the table in this evolving digital space. Digital helps us connect with our consumers effectively and is enormously important to our ongoing success in the marketplace."
 “Our agencies are key partners to our business, so we look for long-term partners who know and are as passionate about our brands, our business, our consumers and customers as we are," she said.
Mike Hill, Director at Holler Sydney said: “This appointment is testament to our ability to offer strategy, creative expertise and technologies that resonate clearly with Australian consumers. Having competed against global agencies in the pitch, this is a great demonstration of how a boutique agency like Holler can deliver quality services for Australian companies and brands."
The high-profile Lion Nathan brands that Holler Sydney will be working on include Tooheys New, Tooheys Extra Dry, XXXX Gold, Hahn Super Dry, Beck’s, James Squire, Barefoot Radler, Kirin, McKenna and Inner Circle Rum, as well as brands from the J. Boag & Sons trademark.
Holler Sydney’s appointment is a testament to the work the agency has been producing for Lion Nathan Wine Group (LNWG) over the past five months. The company has been working with LNWG on developing digital strategy, design, build and marketing for its well-known wine brands.
Holler was supported in the pitch by independent communications agency Razor as well as key BlueFreeway portfolio companies.