RECORD NUMBER OF AUSTRALIAN ENTRIES SHORTLISTED AT CLIO AWARDS

CLIO-festival_main.jpgAustralia has scored a record 44 entries through to the shortlist stage of the Clio Awards, which will be held in Miami next month.
Leo Burnett, Sydney lead the Australian  agency pack with 7 shortlisted, followed by DDB Sydney with 6, Saatchi & Saatchi Sydney with 4, JWT Sydney and Lowe + Rivet Sydney with 3 apeice and Clemenger BBDO Melbourne with 2.
In contrast, New Zealand have 19 shortlisted: DDB with 5, Colenso BBDO with 4, Saatchi & Saatchi with 3 and 2 apiece to Clemenger BBDO, Wellington and Publicis Mojo.

View the full shortlist


TELEVISION, CINEMA, DIGITAL

Beverages/Alcoholic     
Bundaberg Rum ‘Only in Australia’
Leo Burnett, Sydney

Beverages/Non-Alcoholic     
Schweppes ‘Burst’
George Patterson Y&R, Melbourne

Confections/Snacks     
Hubba Bubba Bubble Gum ‘Long Live the Bubble’
DDB Sydney

Recreational Items     
Sydney Writer's Festival 2007 ‘Words in a Different Light’ 
Saatchi & Saatchi Australia, Sydney


CONTENT AND CONTACT

Direct Marketing     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop’     
Lowe & Rivet, Sydney


INNOVATIVE

Public Service     
WWF ‘Earth Hour’     
Leo Burnett, Sydney

Media     
MTV Networks Australia ‘Welcome Snoop Campaign’     
Lowe & Rivet, Sydney

Travel/Tourism     
Thrifty Car & Truck Rentals ‘John Howard’     
JWT Sydney   

Business Equipment/Services     
Deadlina Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Corporate/Institutional     
NZ Army ‘Bluetooth - Forest, Snow, Jungle’     
Saatchi & Saatchi New Zealand, Auckland

Direct Marketing     
Air New Zealand Fashion Week ‘30,000 Feet’     
Colenso BBDO, Auckland

Direct Marketing     
Durex Performa Condoms ‘Last Longer – Redhead’     
DDB New Zealand, Auckland

Direct Marketing     
Volkswagen Service ‘Tiny Technician’     
DDB New Zealand, Auckland

Entertainment     
Omaka Aviation Heritage Centre ‘Omaka’     
Clemenger BBDO, Wellington


INTEGRATED

Integrated Campaign     
Cadbury Schweppes - Solo ‘Solo Man Cans Campaign’
The Furnace, Sydney

Integrated Campaign     
Carlton Draught ‘Plastic Cup’
Clemenger BBDO Melbourne

Integrated Campaign     
WWF ‘Earth Hour’
Leo Burnett, Sydney

Integrated Campaign     
Herringbone ‘Henri's Hands’   
M&C Saatchi, Sydney

Integrated Campaign     
MTV Networks Australia ‘Welcome Snoop’   
Lowe & Rivet, Sydney

Campaign     
adidas All Blacks Apparel ‘Of This Earth’     
TBWA\Whybin, Auckland

Integrated Campaign     
Schweppes ‘Schweppes Short Film Festival’
Publicis Mojo, Auckland

Integrated Campaign     
Speight's ‘Speight Great Beer Delivery’   
Publicis Mojo, Auckland


INTERACTIVE

Banner/Display Ads     
Wesley Mission ‘Homeless Man’
Leo Burnett, Sydney

Brand Building     
Deadline Couriers ‘Self Destruct’
Colenso BBDO Auckland

Viral     
Ford Mondeo ‘Mondeo Balloons’     
JWT New Zealand, Auckland


BILLBOARD

Business Equipment/Services     
Deadline Couriers ‘Self Destruct’     
Colenso BBDO, Auckland

Product/Service     
SKY Television - Discovery Channel ‘Solar’     
DDB New Zealand, Auckland

Public Service     
Rodney District Council ‘Flash Before Your Eyes’
Saatchi & Saatchi New Zealand, Auckland


POSTER

Cosmetics/Beauty     
Johnson & Johnson - Purell ‘Hand’
JWT Sydney

Public Service     
NSW Police Force ‘Headphones Can Kill - Death By Cab for Cutie’  DDB Sydney

Leisure     
Wellington Zoo ‘Donkey’     
Saatchi & Saatchi New Zealand, Auckland

Public Service     
Accident Compensation Corporation ‘Bikes Just Appear’ 
Clemenger BBDO, Wellington


PRINT

Entertainment     
Lotterywest ‘Paint by Numbers – Car’     
Marketforce, Perth

Household Products     
Loctite Super Glue ‘Soldier’
DDB Sydney

Recreational Items     
Tonka Toys - Hasbro ‘Open Cut Building Sandpit’
DDB Sydney

Product/Service     
McDonald's ‘Breakfast  Train’
DDB Sydney

Product/Service 
Olympus – Waterproof ‘Red Eye – Dolphins’     
JWT Sydney

Media     
SKY Television ‘Paris on Prison’
DDB New Zealand, Auckland


DIRECT MAIL

Collateral     
Canon ‘Photo 5’
Leo Burnett, Sydney

Dimensional     
Andy Warhol Exhibition ‘Isle 62’
Clemenger BBDO, Brisbane

Other     
Advance Pet Food ‘Tongue’
Clemenger Proximity, Melbourne

Collateral     
Durex Performa Condoms ‘Last Longer – Brunette’
DDB New Zealand, Auckland


RADIO

Banking/Financial     
RACV Financial Services ‘Disclaimer’
Clemenger BBDO Melbourne

Entertainment     
Foxtel Crime Network ‘Shooting’
Saatchi & Saatchi Australia, Sydney

Entertainment     
Foxtel Crime Network ‘Stabbing’
Saatchi & Saatchi Australia, Sydney

Product/Service 
Foxtel Crime Network ‘Girl’
Saatchi & Saatchi Australia, Sydney

Public Service     
WWF Earth Hour ‘Together’     
Leo Burnett, Sydney

Public Service     
NAPCAN ‘Traffic’
DDB Sydney

Public Service     
Royal LIfesaving Society ‘5 Kids’
303 Group, Perth

Public Service     
RSPCA Victoria ‘Animal Fall’
M&C Saatchi, Melbourne

Public Service     
Sustainability Victoria ‘Butt Litter Male’
Grey Melbourne


TELEVISION, CINEMA, DIGITAL - CRAFT

Animation 
Optus ‘History’
Filmgraphics Productions, Sydney

Cinematography     
Herringbone ‘Henri’
Exit Films, Melbourne

Cinematography     
Schweppes ‘Burst’
Exit Films, Melbourne

Direction     
Herringbone ‘Henri’
Exit Films, Melbourne

Direction     
Schweppes ‘Burst’
Exit Films, Melbourne

Editing     
Herringbone ‘Henri’
Exit Films, Melbourne

Editing     
Suez ‘Birth’     
Revolver Film, Sydney

Editing     
Toyota ‘Earth's Greatest Four Wheel Drive’     
Guillotine, Sydney

Music-Original     
Coca Cola ‘Endless Summer’
Song Zu, Sydney

Music-Original     
VB  ‘Symphony’
George Patterson Y&R, Melbourne

Sound Design     
Coastguard
Liquidstudios NZ, Auckland




0 TrackBacks

Listed below are links to blogs that reference this entry: RECORD NUMBER OF AUSTRALIAN ENTRIES SHORTLISTED AT CLIO AWARDS.

TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/1902

37 Comments

Anonymous said:

Snoooooooooooooooooooooooooooop!

Anonymous said:

It's the Charlie & Simon Show. Well done guys.

Anonymous said:

Australia kicks ass! Aussie Aussie Aussie!!

Anonymous said:

That's more like it. Good indication for Cannes hopefully.

Anonymous said:

Wow. The british didn't have more shortlists than all the other countries combined?!? I thought they were the ultimate creative super country.

Anonymous said:

"5 Kids" in Radio. Go 303!

Anonymous said:

Can someone please explain to me how VB gets in there for original music?

Anonymous said:

I reckon Australia will do really well at Cannes this year. A lot of innovative work out there.

Anonymous said:

12.20: That 303 radio spot is a rip off - exactly the same idea as that Federal Government Net Alert TV from a year ago. "This is the sound of 5 kids playing in a pool - this is the sound of 4 kids playing in a pool" vs "This is the sound of your kid on the internet - this is the sound of a pervert on the internet". Much better as the radio spot I will admit.

Anonymous said:

WELL DONE TO THE CLIENT WHO CAME UP WITH THE EARTH HOUR IDEA.

Anonymous said:

11:49. 5 kids was aired 6 months before the net alert stuff was around.

Anonymous said:

It's good to see we can still get finalists for bubble gum and superglue eh?

Anonymous said:

Superglue bubblegum would be way cooler.

Anonymous said:

1.39 is correct and probably works at 303.

303 aired the 5 kids radio 6 months before they then sold the very same idea to the federal government for the Protecting Australian Families Online campaign. and got a hefty payment for it.

If you have too much time on your hands google Senate Order Calender 2007 PAFO 303

Embarrassing for the creative department but keeps the CEO happy.

Anonymous said:

Actually Charlie and Siiimon didn't do any of the DDB stuff here except bubble dude.

Unless they're claiming credit for other people's work.

Anonymous said:

Yeah, 5 Kids was aired 6 months before the net alert stuff. Unfortunately that means it aired in 2006 - which it did. So is it eligible for this award show?

Anonymous said:

Paul Middleditch is keeping the Aussie dream alive!

Anonymous said:

WWF client in Thailand deserves all earth hour plaudits

DDB is the new Saatchi&Saatchi for scam. Not a cent more than $500 media budget on any of their 'breakthrough work'....it's a friggen joke and everyone is in on it.... there should be a media spend threshold to enter creative awards to stop this crap. Then have a category for all those whose media spend is $500 or less.

Anonymous said:

big call 6:12pm

Anonymous said:

Saatchi & Saatchi are still the scam kings. 3 of their 4 finalists are radio ads from the same campaign. Has anyone actually heard any of the spots on the radio? Ever? It's a classic example of them asking the media agency to get them a free spot at 3am in Broken Hill. Again. Isn't it part of our craft to come up with the ideas, sell them in AND get people to see/hear them?

Anonymous said:

6.12PM
It's the only way they can win awards. What goes up must come down... give it a year or so.

Anonymous said:

I'm wanna work at 303. Come up with one idea and sell it to two clients.

Anonymous said:

So according to that Senate Order Calender 303 got $1.23 million to "conceive, write and produce advertising materials for the PAFO consumer information campaign" that is the same idea as their $2000 radio ad? Forget about Saatchi/DDB these boys over in Perth are on to a much better scam.

Anonymous said:

Don't forget JWT - the new kings of scam.

Anonymous said:

Holy crap. This is sad. Shouldn't anyone be saying how good it is that we did well? Everyone bitches that D&AD snubbed us and then everyone bitches that the work that got into Clio is scam. VERY sad.

Congrats to all who got in. Keep pushing the bar up, whether it's a massive brand project or an initiative, I don't care. Awards are about creativity.

Anonymous said:

10:22AM

There is no 'us' in this industry.

I couldn't give a fuck about how well anyone else is doing at award shows.

It doesn't help me one bit. In fact, every award someone else wins damages my career.

I've got a couple of mates doing well who I am happy for.

For everyone else, I couldn't care less if the rest of the local industry never won another international award.

And the dudes on $200K+ doing bullshit work and winning awards can really go fuck themselves.

This whole industry is a croc of shit where the majority of people with a 'reputation' have built it on scampaigns.

And the insecure, fickle CDs and networks that hire them and talk them up can go fuck themselves as well.

BRING ON LOTS OF SELF FUCKING OF ONESELVES! THIS INDUSTRY NEEDS IT!

Anonymous said:

“Today everybody is talking ‘creativity,’ and,frankly, that’s got me worried...I fear all the sins we may commit in the name of ‘creativity.’ I fear that we may be entering an age of phonies"

Bill Bernbach

Anonymous said:

2:24 – the crimes I've seen commited in the name of 'creativity' or 'award judges won't go for it unless you...' in Sydney have made my book look like a piece of shit.

It's sad when even your scam work doesn't make your book.

Phonies indeed.

This industry needs a solid kick up the arse, if Asia came to work here we'd be fucked.

Anonymous said:

Hey there is a whole lot of work in there which is fucking legitimate and did great things for the client involved so don't group everything in scam. How would you even know what is scam and what isn't?

Anonymous said:

Holy shit 1:30. Get the fuck out of this industry. NOW. Those CDs your talking about, for the most part, are doing great work on major brands. Look at the list of winners asswipe. They are some seriously big and great projects. Some that are actually trying to make the world a better place, some that are just trying to be funny, all that are trying to convince the consumer of something. Sorry mate, but we just don't need people like you.

As for the initiative stuff, or as you call 'scam' work. This stuff is done to help people at lower levels improve their skills, to push clients to understand what they could be doing better and to make us enjoy our jobs a little more. Don't you understand? It's been this way forever in this industry. As a junior you need to prove yourself, on WHATEVER you can, and the CDs you want to work for are the ones who will afford you the opportunity to do more work than what lands on your desk. What the hell is wrong with wanting to do more and push the bar? When you get fired, and I reckon it will be soon, don't call me.

signed,
10:22

Anonymous said:

That pool's going in the Mia file too.

Anonymous said:

i doubt 1:30 is even in advertising.

Anonymous said:

Hey 10.22 get a life. If you want to make the world a better place do something that will really make a difference. Sorry but your thinking is extremely hypocritical.

Anonymous said:

I love that shot of the Delano. Reminds me of the time I shot there with Fabrizio Ferri and Helena. Well done on your little successes, sweeties and shame on you the rest of you for your petty jealousies. Now back to work

Anonymous said:

Super Glue and Tonka Trucks?


Come on DDB, are you serious?


That's a fucken joke.

Anonymous said:

You've got to give a bravery award to 10:22 for identifying himself.

It makes such a refreshing change from all those anonymous posters, doesn't it?

Anonymous said:

DDB for originality? Huh?
Paint by numbers with bubble gum? If memory serves correctly, that idea and execution has been lifted VERBATIM from an episode of channel 10's Kid Nation.
Keep up the good work...

Leave a comment