Snoooooooooooooooooooooooooooop!

It's the Charlie & Simon Show. Well done guys.

Australia kicks ass! Aussie Aussie Aussie!!

That's more like it. Good indication for Cannes hopefully.

Wow. The british didn't have more shortlists than all the other countries combined?!? I thought they were the ultimate creative super country.

"5 Kids" in Radio. Go 303!

Can someone please explain to me how VB gets in there for original music?

I reckon Australia will do really well at Cannes this year. A lot of innovative work out there.

12.20: That 303 radio spot is a rip off - exactly the same idea as that Federal Government Net Alert TV from a year ago. "This is the sound of 5 kids playing in a pool - this is the sound of 4 kids playing in a pool" vs "This is the sound of your kid on the internet - this is the sound of a pervert on the internet". Much better as the radio spot I will admit.

WELL DONE TO THE CLIENT WHO CAME UP WITH THE EARTH HOUR IDEA.

11:49. 5 kids was aired 6 months before the net alert stuff was around.

It's good to see we can still get finalists for bubble gum and superglue eh?

Superglue bubblegum would be way cooler.

1.39 is correct and probably works at 303.

303 aired the 5 kids radio 6 months before they then sold the very same idea to the federal government for the Protecting Australian Families Online campaign. and got a hefty payment for it.

If you have too much time on your hands google Senate Order Calender 2007 PAFO 303

Embarrassing for the creative department but keeps the CEO happy.

Actually Charlie and Siiimon didn't do any of the DDB stuff here except bubble dude.

Unless they're claiming credit for other people's work.

Yeah, 5 Kids was aired 6 months before the net alert stuff. Unfortunately that means it aired in 2006 - which it did. So is it eligible for this award show?

Paul Middleditch is keeping the Aussie dream alive!

WWF client in Thailand deserves all earth hour plaudits

DDB is the new Saatchi&Saatchi for scam. Not a cent more than $500 media budget on any of their 'breakthrough work'....it's a friggen joke and everyone is in on it.... there should be a media spend threshold to enter creative awards to stop this crap. Then have a category for all those whose media spend is $500 or less.

big call 6:12pm

Saatchi & Saatchi are still the scam kings. 3 of their 4 finalists are radio ads from the same campaign. Has anyone actually heard any of the spots on the radio? Ever? It's a classic example of them asking the media agency to get them a free spot at 3am in Broken Hill. Again. Isn't it part of our craft to come up with the ideas, sell them in AND get people to see/hear them?

6.12PM
It's the only way they can win awards. What goes up must come down... give it a year or so.

I'm wanna work at 303. Come up with one idea and sell it to two clients.

So according to that Senate Order Calender 303 got $1.23 million to "conceive, write and produce advertising materials for the PAFO consumer information campaign" that is the same idea as their $2000 radio ad? Forget about Saatchi/DDB these boys over in Perth are on to a much better scam.

Don't forget JWT - the new kings of scam.

Holy crap. This is sad. Shouldn't anyone be saying how good it is that we did well? Everyone bitches that D&AD snubbed us and then everyone bitches that the work that got into Clio is scam. VERY sad.

Congrats to all who got in. Keep pushing the bar up, whether it's a massive brand project or an initiative, I don't care. Awards are about creativity.

10:22AM

There is no 'us' in this industry.

I couldn't give a fuck about how well anyone else is doing at award shows.

It doesn't help me one bit. In fact, every award someone else wins damages my career.

I've got a couple of mates doing well who I am happy for.

For everyone else, I couldn't care less if the rest of the local industry never won another international award.

And the dudes on $200K+ doing bullshit work and winning awards can really go fuck themselves.

This whole industry is a croc of shit where the majority of people with a 'reputation' have built it on scampaigns.

And the insecure, fickle CDs and networks that hire them and talk them up can go fuck themselves as well.

BRING ON LOTS OF SELF FUCKING OF ONESELVES! THIS INDUSTRY NEEDS IT!

“Today everybody is talking ‘creativity,’ and,frankly, that’s got me worried...I fear all the sins we may commit in the name of ‘creativity.’ I fear that we may be entering an age of phonies"

Bill Bernbach

2:24 – the crimes I've seen commited in the name of 'creativity' or 'award judges won't go for it unless you...' in Sydney have made my book look like a piece of shit.

It's sad when even your scam work doesn't make your book.

Phonies indeed.

This industry needs a solid kick up the arse, if Asia came to work here we'd be fucked.

Hey there is a whole lot of work in there which is fucking legitimate and did great things for the client involved so don't group everything in scam. How would you even know what is scam and what isn't?

Holy shit 1:30. Get the fuck out of this industry. NOW. Those CDs your talking about, for the most part, are doing great work on major brands. Look at the list of winners asswipe. They are some seriously big and great projects. Some that are actually trying to make the world a better place, some that are just trying to be funny, all that are trying to convince the consumer of something. Sorry mate, but we just don't need people like you.

As for the initiative stuff, or as you call 'scam' work. This stuff is done to help people at lower levels improve their skills, to push clients to understand what they could be doing better and to make us enjoy our jobs a little more. Don't you understand? It's been this way forever in this industry. As a junior you need to prove yourself, on WHATEVER you can, and the CDs you want to work for are the ones who will afford you the opportunity to do more work than what lands on your desk. What the hell is wrong with wanting to do more and push the bar? When you get fired, and I reckon it will be soon, don't call me.

signed,
10:22

That pool's going in the Mia file too.

i doubt 1:30 is even in advertising.

Hey 10.22 get a life. If you want to make the world a better place do something that will really make a difference. Sorry but your thinking is extremely hypocritical.

I love that shot of the Delano. Reminds me of the time I shot there with Fabrizio Ferri and Helena. Well done on your little successes, sweeties and shame on you the rest of you for your petty jealousies. Now back to work

Super Glue and Tonka Trucks?

Come on DDB, are you serious?

That's a fucken joke.

You've got to give a bravery award to 10:22 for identifying himself.

It makes such a refreshing change from all those anonymous posters, doesn't it?

DDB for originality? Huh?
Paint by numbers with bubble gum? If memory serves correctly, that idea and execution has been lifted VERBATIM from an episode of channel 10's Kid Nation.
Keep up the good work...