Fo Shizzle! well deserved guys. Well done!!!!

Aha ... I guess this is what you call 'content'

Lowe is on fire!! yeah YEAH

I wish i was at the shoot. I would love to wake up with big Snoop Dogg by my side. Mmmmm Dogg.

One of the best campaigns we've seen for years - absolutely world class.

Interesting to see it only gets 5 comments. Clearly, no one really gives a shit about good ideas. This is just a convenient place to spit on people.

THE GOVERNOR

point taken.

work sensational. a major coup to get the dog.

It's true, we get lazy when it comes to compliments.

Hey extra top effort guys... one of the few ads that made me LMAO recently. When is the TV series coming out?

'THE GOVERNOR' needs to chill.

Actually the governor makes a good point. It is so easy to criticise work (not to mention people) on blogs that it has become the focal point so so often. I do believe when something is genuinely worth considering - like this, you will get people posting positive comments. I suppose it is rather more fun to have a go though. That's human nature isn't it.

awards awards awards that's all i hear on here.

Fetch me some bitches. Now.

One can only dream. Back to reality and my placid coffee and toast.

Eeeeeeeeexcellent.

Mr Burns.

Well done Dejan and Becs!

I keep a bad bitch with me Seven days out the week. Weeeeek. Weeeeeeeeeeeeeeeeeeeek.

SNAP! Well done.

Sexist, racist crap.

The drugs, guns and money culture this low life represents is a social caner.

Well done for focusing on something really meaningful as the basis for your work.

Caner or cancer, 4:37?

4:37

I gather you don't like HIP HOP.

THE GOVERNOR

4:37 PM

'RUN MOTHERFUCKER RUN'

4:37 - you obviously are not the target market are you? This is neither sexist nor racist - just a great creative idea that is spot on for the audience and very very funny. You need to work out your personal issues.

6:37

Why is our profession so despised by the wider community? (Read the stats).

Because we exercise no sense of social responsibility.

Merely claiming something was liked by the target audience is not a justification.

I've seen the black and white footage from the 1930s to know that.

Focusing on the most base of characters to sell product is contemptible.

Check 'dis, if you're interested.

http://crime.about.com/od/famousdiduno/ig/mugshots_rap_hip_rb/snoop.htm

Obviously it's very uncool to post a contrary comment on this string.

Perhaps one or more of you dogaphants could post a review of tonight's 50 Cent concert tomorrow.

There's a lotta love for the Dogg.

7:12 - I agree we are so far up our own butts in advertising. This piss take mockumentary has been done to death in the US on the comedy channels. It's neither original nor funny. The target market has already seen this stuff at least 2 years ago - BORING and yes sexist racist crap.

6:37pm ... C'mon ... the guy just says FUCK a few times for fuck's sake. What you've never sworn in your life? Give me a break. You're more conservative than my fucking sanitary pad client. At least they have wings. Sorry but 4:37 is right - this is not aimed at you.

Middleditch just gets better and better... Class.

The strategy behind it all is very clever. Few campaigns manage to get their audience rallying behind them the way this did. For that, well done.

6:37 is on acid. Go Snoop!

4:37 My little precious.................May I ask what you do exactly? Better still, why don't you tell us which commercials you've been involved in. I wonder if they reflect your values - I'd be very surprised if they were all socially responsible.

THE GOVERNOR

Well done Lowe on an excellent campaign.

Snoop should have been at the 2020 summit. He'd have a few suggestions.

Snoop is the Kerri Ann of Hip Hop.

Snoop is THA man!!! His latest album ROCKS!

11:09

My book and reel is a tour-de-force of wholesome ads that I and my family can be proud of.

I haven't embraced smut and scum like many in this industry.

Too many people under 40 with too many opportunities to offend.

12:58 ... sorry but I don't recall Kerri-Ann being arrested on drug and weapons charges?

3:08 are you a 12 year old girl?

I think 11:09 is the 12 year old girl.

11:09 - ooooh your book and reel sound so riveting.

11:18pm - I don't usually stick my neck out to defend anything on the blog, but I have to say it sounds like you really don't know what the this campaign is. It''s pretty bloody cool. The mockumentary is just one part of the execution, it's not the idea. The idea was to rally Australia around MTV to campaign for Snoop to get Australian citizenship, which they did for real. The petition actually caused a big debate...which the Immigration Minister and PM both got involved in. The mockumentary launched during the MIDDLE of the campaign and frankly, I nearly pissed my pants watching it. But brilliant as the mockumentary is...it's not the idea. I'm yet to have seen another idea centered on a petition to get a controversial music celeb Australian citizenship to promote the Australian branch of a major music channel. Original, fucking smart, and really well executed. It's kinda embarrassing you missed that.

6:56 the spot maybe kinda cool mainly production. But snoop is totally uncool! Snoop is maintstream LA music company manufactured shit. The whole campaign is totally fake and so not from the roots. People who are into the music just laugh at this shit. It's like Kelloggs sponsoring ice to us.

i saw this a while back and thought it was very strong. First truly different and original idea i've seen in a long time.

1:25 - Don't know about that. I was at good vibes last year when he perfomed and the crowd went nuts. Absolutely nuts. You sound like a 50 year old trying to act like they know "what's cool". In terms of his music being manufactured ... we'll you're wrong there too as most of his music is exclusively written by himself. Snoop has had hits from every single album he has produced - which incidentally includes 10 albums. What have you done lately?

Brilliant idea exceptionally executed by the master of comedy - Paul Middleditch. Congrats to all involved.

Hey great news guys! Well done. I'm sure it's the first of many. Great campaign.

BB

got nothing at d&ad.

a lot of good stuff from Oz got nothing at d&ad.

but ... made it In one show and clio's in multiple categories.

by far the best campaign to come out of australia the past year.

no big surprise it got nothing at D&AD - too many tits and too much ass for the anti-mutherfuckers over in the civilised UK. nothing like the Eastenders.

I don't think they were counting on D&AD for this mutherfucker of an idea!

Great idea with superb execution and massive newsworthyness (is that a word?)