GOLD TO EARTH HOUR AT ANDY'S
The
2008 International ANDY Awards, announced this evening in New York,
awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the
GRANDY Best In Show Award, which went to McCann Worldgroup in San
Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign 'Believe'.Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'. DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television.
According to Mark Waites, Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."
He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation."
The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.
PIC 1: Team McCann and T.A.G. come to the stage at the culmination
of the Show to receive the GRANDY Awards.
PIC 2: David Droga, Droga5, congratulates the student team from the Miami Ad School (left: Roy Torres/center: Droga/ right: Anthony Falvo).
PIC 3: Leah Fischman, Time Warner Global Marketing; Mark Waites,
Mother London; Jillian Mellone, Yahoo!; Ariane Sabatini, Saaga
1763 Vodka; Brad Jakeman (Marketing Consultant); David Droga,
Droga5
PIC 4: Lance Mald, Time Inc; Mark Tuttsel, Leo Burnett Worldwide:
David Droga, Droga5; Dean Crutchfield, Saaga 1763 Vodka;
Marie-Catherine Dupuy, TBWA\France; Mark Waites, Mother
London; and John Partilla, Time Warner Global Marketing.
.
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earth hour is gold, the sky is blue, etc
Amazing jury at this one. Congrats to the winners. Amongst all the recent whinging I think we can all agree Earth Hour, Thrifty and Sky are great.
Doesn't count on the rankings shows - so does it really exist?
what the hell's an ANDY anyway? is this just another 'non-profit' award show for the sake of making some dude rich. it's crazy!
I'm holding out and saving my money to enter the FLIPPYS. I hear that's the hot show right now.
Oh God don't tell me we have to enter the Andys now as well. Can't we just leave it to the USA? It has to stop. Too many award shows.
Well done WWF for bringing such a great concept to the attention of your advertising agency.
I wish I had an extra earth hour today - fuck me I'm busy.
Good call 4.41... I've never seen a creative agency pick up so much praise for an idea that came from somewhere else. WWF must be saying WTF?!
5.45pm.
The irony is that a borrowed idea like this which wins awards subsequently feeds into the creative rankings for next year so people who have, at best, carried that creative for the client, bask in glory. The emperors new clothes, indeed.
WWF 'Earth Hour
Thrifty 'Birthday Girl'.
Wow. That's all that was worthy from Australia? Interesting.
I thought that bloke in the photo was Mark, not Andy.
What's an ANDY?
To all the bitter cunts that bang on about where the idea for earth hour came just think for a second.
If it was in your book, you'd be chuffed. Yes?
Think about how much money you'd be worth now.
And how bitterless you'd be.
11.31am
What is the current feeling at Leo Burnetts about the follow-up to Earth Hour? Have WWF come up with anything yet?
it's not about being bitter 11.31am... Everyone knows where this idea came from and it wasn't a creative person at Leo's that was sitting around thinking, "i've got it, what if everyone turned out their lights?" Leo's are more or less saying that they came up with the idea. They did the ads to promote the idea.
Oh jesus. enough already. They deserve SOME freakin' kudos for attempting to help their client tackle the world's biggest problem. They're just good people, trying to do good things. can we please move on.
I guess for the next year we have to congratulate Leo Burnett on winning a charity pitch.
7.15pm. We will move on when they forward every award they have won to the rightful winners at WWF. It's OK, we'll arrange for all the lights to be turned out for 5 minutes while they do it
Hey 1:52. It's 7:15 here. You make it sound as if WWF is getting no credit for doing this. These are advertising awards. Leo Burnett was the advertising agency that helped them implement the idea. So they get the award. The client on the credits is still WWF.
Outside of advertising awards, WWF is getting plenty of credit. Did you watch the MTV awards last week? Earth Hour was awarded the Karma award. WWF accepted the award. Leo Burnett was not mentioned.
WWF isn't upset that Leo Burnett is winning awards and Leo Burnett isn't upset that WWF is winning awards. It just means more exposure for their cause, a deadly important one at that. Like I said, their all just good people trying to do good things.
Now can we move on?
Hadn't seen birthday girl before, it's a great observation. I like it a lot and well done too. Huzzah for a nice clean classic ad with an idea.
7.15. 1.52 here. Fair enough. The Earth Hour campaign was well-executed and performed brilliantly. Well done. But there are plenty of other agencies pumping out scam work for charities and non-paying clients that don't do anything for the client and everything for the agency's awards tally and they are getting away with it. As creatives we have to be self-policing if our awards - and the work they represent - are to stand up internationally. Australia needs to look further afield than Singapore for its modus operandi.
Hey, it's 7:15 here. I'm sure everyone is enjoying our conversation.
Anyway, agree with everything ou just said. Otherwise we're all going to end up looking like a bunch of arrogant, selfish boobs...or is it too late?
7.15. Yes. I think it is probably too late. We're down there with RE agents and tax inspectors in most people's eyes. Our wanky pursuit of self-aggrandisement simply adds to the charm. 1.52
can you two toss pots call each other or something - you're wasting valuable cyberspace with your pitter patter....
The basic question we're all asking is shouldn't the agency in question at least acknowledge they are winning global awards for an idea they didn't actually conceptualise?
It would be ok they are winning the TV catgeory or print but they are not they are winning integrated categories which means the central idea (which is not theirs) is winning....