Let's not spoil this thread with more of those bitter comments about how Earth Hour was actually the WWF client's idea, merely executed - albeit very proficiently - by Burnetts, shall we?

Watch out all... Leo Burnett are back.

What no Hubba Bubba, Tonka & Super Glue?

Just as well! I was about to go down there and turn off the lights.

Is the NY Festivals one to really care about?

Seriously, now we know who enters these crappy shows. Are we that desperate to win awards that we will enter everything in anything.
Did you ever notice that the great agencies don't enter the NY festivals, The Clio's, London Internationals and so on.
We dont need so many global shows.
Just because the Gunn report says so.

The only people who care about the Gunn report are the same fools who enter awards like these.

Leo's back? They were never there in the first place. Most agencies don't enter NY Festivals because "everybody gets a prize".

Actually the reason some agencies don't enter the new york festivals is because it doesn't score on the Campaign Brief table. And not every one does get a prize. We do well in Australia and New Zealand because our work is good.
Take a look at the judges who judge every year. They are the same calibre as other good award shows. Stop bagging the NY festivals just cos you can.

11:47, if you were handed a NY Festivals or London award, you'd accept it. So shut the hell up.

Ha ha... he always pushes his own work at award shows. Hillarious that they didn't pick him up on it this year. (Not like at Ad fest when he was busted)... Classic.

Well said 11.47

If these awards were so crap why would the likes of Steve Back and Mark Collis - both totally awesome creatives agree to judge.

Earth Hour has been honoured in other festivals because it is bloody good. As is a lot of the work that wins New York Festivals. If you don't want to enter this competition fair enough - but don't bag everyone that does. Let them enjoy it.

actually, a lot of the top agencies enter new York because of it's history, besides they had good judges this year too.

interesting. Not one comment congratulating them.

The New Festivals don't matter, even in NYC.

Save your money. Buy a book. Take a trip. Build an orphanage.

Go Snoop!

Come on, dead dog campaigns shouldn't even be entered in proper awards, and climate change is the ultimate dead dog account. Everybody gets to feel good about themselves - even award judges - even when nothing is achieved. And Earth Hour achieved nothing.

I would go further:

Earth Hour is the classic advertising band-aid.

It urges people to do something utterly insignificant in the wider scale of things, yet allows them to feel morally righteous in doing so.

One hour.

Then all the lights went back on, right across the World.

It's rather like the idiots who harp on about climate change, change a few light bulbs to energy efficient then drive the little one to school in the massive 4WD.

Ironically, along with millions of others, I watched the paltry few lights pop off in Sydney Harbour on Sky News.

In the dark.

if it doesn't matter then why does everyone enter? pretty simple ...it does matter. Congratulations to all the finalists. I hope you go on to win metal. To the others I say try harder next year.

New York does matter, whiners just didnt win anything. Look who wins this year, will be top agencies.

From a ex big finance minion...we know everything!!

Why do creative directors agree to be a judge...because they love a free trip (overseas or local) and so they can get some great expenses through the agency, now let me find those old expense forms...the best creative writing I ever saw them write!!

Not a personal grudge I really like the CDs I've monitored but come on like most creatives out there you lot are 'freebie kings' and as a rule of thumb the more you earn the more you take the piss. Creative Directors are bad but Managing Directors, criminal. Thank god I got out, the whole business is a rip off, poor clients no wonder they secretly despise you all.

The Finance Dobber

Not saying the work that won is no good but I have judged it and it doesn't matter. Was a fun few days out of the office.

The great agencies didn't /don't enter, maybe a few sure-fire pieces. Or some individuals spend their own $.

Cannes. D&AD. One Show. And Award for the Australians.

I've never worked at an agency that enters Mobius or NYF.

NYF don't fly judges anywhere. So that freebie argument doesn't stick here.

NYF is pretty good. Hell of a lot better than some regional shows we all enter.
Best way to judge a show is to judge the judges. There are some pretty good people on NYF so it's hard to bag it anymore than the others.

Hey well done to Lowe on the Snoop stuff as well. Few finalists in there for that campaign too.

Gratuitous PR will be Leo Burnett's pine box. Remember, they've already told us they're going to be the best creative agency in the world by year's end.

Looks like only one nz agency entered... Congratulations Rapp Collins Limb Walker!

Cannes is tanking, they have been sold twice in the past three years to huge publicly held companies and creatives have been pushed out by corporate money grubbers. Clio has also been sold twice to huge publicly held companies and they are almost dead with more layoffs. D&AD is being brutally criticized by their own members in the UK for being too clubby and the One Show is also too clubby. You’re right, there are too many global shows. Stop entering!

3.52 makes a good point about the shallowness of this kind of campaign.

Turn out the lights for an hour?

Sure. (Though only a tiny minority of people actually did.)

What about paying more for your petrol to cover the emissions cost?

Answer? Looooooong groan and endless complaining.

And ad people would be loudest complainers.

Give The Finance Dobber his own column.

So much more interesting than the usual motley crew.