McCABE TO CD OF BWM DUBAI
Belgiovane Williams Mackay (BWM) has appointed multi-award winner John McCabe to take the creative helm at its burgeoning Dubai operation. As the new Creative Director at BWM Dubai, McCabe will work alongside Managing Director Anthony Dalton, who set up the agency's shop there last year.
McCabe began working out of BWM's Sydney office last week and will join the team in Dubai in May.
Since last year McCabe has been freelancing as creative director in Sydney, following a five-year stint in New York.
During his time in New York, he co-founded Saatchi & Saatchi's idea-led innovation consultancy, Fahrenheit 212. Then in 2005 he set up a small branded content consultancy focused on content delivery to new convergent media such as 3G phones.
In the nineties, McCabe helped revive the creative fortunes of Saatchi & Saatchi Auckland as Creative Director and also worked at The Campaign Palace NZ. He also worked as a senior writer at The Campaign Palace Sydney and Bartle Bogle Hegarty London.
In his feted 25-year career, McCabe has won hundreds of awards including gold Clios, gold Cannes Lions and British Television Awards.
Dalton said McCabe was a perfect match for BWM in Dubai, since his commitment to great ideas was a good fit with the city's entrepreneurial spirit: "John is not a conventional advertising guy – he’s an ideas man. At BWM we want to come up with amazing ideas to solve business problems for our clients and John's experience, particularly at Fahrenheit 212, will serve him well," Dalton said.
McCabe added: "I was drawn by the prospect of working in such an exciting market where there are few limits on innovation. The opportunities are endless in a place like Dubai, which carries little baggage when it comes to creative content."
Since opening its doors in Dubai 12 months ago, BWM has won a series of major regional accounts and now employs 12 staff. Among BWM Dubai's local clients are Atlantis Hotels and part of Dubai World - one of the world's largest holding companies, which is behind iconic development projects such as The Palm Islands and The World.
It also works with Etisalat, the region's largest telecommunications company with over 63 million mobile customers.
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Cool. Somewhere to crash for a few days on the way to London.
...closer to Anfield I would reckon
aaaaahh. McCabe you've done it again.
Has this appointment met with Dept. of Foreign affairs approval?
Lets be honest - Australia/Emirates relations could be set back decades if this goes wrong! [At least tell the powers that be in Dubai that John's a Kiwi]
Habibi...
Good luck Johnny ,Rob's lucky to get you.
Don't forget to take a spare razor I believe the girls can be a little hairy.
If your having a farewell drink post it.
Is that Anthony Dalton, the Welsh fella?
johnnie see you sept when i'm on the way to london ciao rt
Its just terrific to see talent like john ready to climb new mountains. The future of creative power is in the hands of people like John. He knows all about media choices but he also knows nothing can go anywhere without a big idea. Have fun John and continue To be famous in creative circles. Because you are
A Welsh Man in Dubai.... Faaarrrkk.
Congratulations John - great gig.
Mara Marich
Well Done John - the opportunities there are as big as the buildings. And Ant Dalton's an excellent operator, despite being Welsh ;)
Adam Hunt.
Johnny, take a warm jacket, it can get pretty chilly there around noon time. And I hear the local jingle writers have trouble fitting it into 30 secs.
Where's the send off? I'll come over.
Yanni, when we see picture? (That's what some local Arab clients say when they ask for a presentation date) From a fella you know that worked up there, good luck. Kick some Lebanese Mafia butt!