THREE DRUNK MONKEYS CREATE AN ABC ADVERTISING FIRST FOR GRUEN TRANSFER

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Picture 114.pngOver the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, anew ABC Television Series which debuts tomorrow night (Wednesday), produced by Andrew Denton’s Zapruder’s OtherFilms.

The show takes viewers inside the world of the advertisingindustry and stars many notable industry personalities in a panelformat hosted by Will Anderson.

The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty.

The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising.

The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category.  

The scenes from all ads will also be available on a The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at www.abc.net.au.

The final phase of the campaign, exposing advertising tricks of the trade, was released a week before the series commences (tomorrow night)

The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer.

Agency: Three Drunk Monkeys

Client: Zapruder’s Other Films

Creative: Scott Nowell, Justin Drape, Shane Gibson, Nick Morrissey, Damian Fitzgerald

Business Management: Andrew Stanley

Client: Jo Wathen

Director: Trent O’Donnell

Production Company: The Jungle Boys

Agency Producer: Thea Carone